Phuong Nhi Nguyen, Hai Linh Nguyen, Hoang Ha Nguyen, My Duyen Doan, Vuong Linh Bui
This study analyzes the role of corporate social responsibility (CSR) in Vietravel's business recovery plan post-COVID-19. It aims to identify CSR elements, their importance in recovery strategies, and methods for tourism businesses to develop effective recovery plans. Research questions address CSR concepts, their impact on tourism firms' success, and the relationship between CSR and recovery strategies. The study fills a gap in the literature on tourism company recovery strategies, especially in Vietnam, and provides a case study of Vietravel. It also examines how the crisis influences tourism companies' views on sustainability and CSR. The research involves surveying 120 Vietravel employees in Hanoi through online surveys and various communication channels.
{"title":"Business Recovery Strategy after Covid-19 for Vietravel: The Role of Corporate Social Responsibility (CSR) Behaviors","authors":"Phuong Nhi Nguyen, Hai Linh Nguyen, Hoang Ha Nguyen, My Duyen Doan, Vuong Linh Bui","doi":"10.47191/jefms/v7-i7-15","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-15","url":null,"abstract":"This study analyzes the role of corporate social responsibility (CSR) in Vietravel's business recovery plan post-COVID-19. It aims to identify CSR elements, their importance in recovery strategies, and methods for tourism businesses to develop effective recovery plans. Research questions address CSR concepts, their impact on tourism firms' success, and the relationship between CSR and recovery strategies. The study fills a gap in the literature on tourism company recovery strategies, especially in Vietnam, and provides a case study of Vietravel. It also examines how the crisis influences tourism companies' views on sustainability and CSR. The research involves surveying 120 Vietravel employees in Hanoi through online surveys and various communication channels.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141673256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims at examining the determinants of employee service delivery at the County Government of Elgeyo Marakwet. The study was guided by the following specific objectives; the effect of employee training on employee service delivery at Elgeyo Marakwet County, the effect of employee competence on employee service delivery at Elgeyo Marakwet County, the effect of organizational leadership on employee service delivery at Elgeyo Marakwet County and the effect of organizational culture on employee service delivery at Elgeyo Marakwet County. The researcher used a descriptive research design. The study targeted 2,400 employees of Elgeyo Marakwet County. Yamane’s (1967) formula will be used to determine the sample size. A sample of 342 employees were chosen to achieve the study objective. The study used stratified random sampling to group the respondents into strata and simple random sampling to pick the respondents from the strata. A pilot study was conducted in Uasin Gishu County so as to test reliability and validity of the instruments for collecting data. Content validity test was done to test validity of the questionnaires while Cronbach’s alpha coefficient was performed to test the reliability of the research instrument. Self-administered questionnaires were issued to collect data. Analysis of data will be performed using inferential and descriptive statistics and presented by use of charts, tables and graphs. Study findings were significant to the employees of Elgeyo Marakwet since it provided a framework for development of effective program of employee’s motive that led to improved job satisfactory, leading to high performance, profitably and ultimately success of Elgeyo Marakwet. The study found that a unit increase in training corresponded to a .207 increase in employee service delivery, while a similar increase in employee competence yielded a .316 rise, increases in organizational leadership and organizational culture were associated with .301 and .271 increases, respectively. The study recommended that the county to continue investing in training initiatives, particularly in induction programs and frequent training sessions, to nurture employee talent and support career advancement and also the county should foster a culture of continuous learning and development within the organization so as to build upon the strengths identified in employee competence and service delivery.
{"title":"Determinants of Employee Service Delivery in County Governments in Kenya; A Case Study Elgeyo Marakwet County Government, Kenya","authors":"Mercy Jerotich Mosop, Dr. Mary Odenyo","doi":"10.47191/jefms/v7-i7-12","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-12","url":null,"abstract":"The study aims at examining the determinants of employee service delivery at the County Government of Elgeyo Marakwet. The study was guided by the following specific objectives; the effect of employee training on employee service delivery at Elgeyo Marakwet County, the effect of employee competence on employee service delivery at Elgeyo Marakwet County, the effect of organizational leadership on employee service delivery at Elgeyo Marakwet County and the effect of organizational culture on employee service delivery at Elgeyo Marakwet County. The researcher used a descriptive research design. The study targeted 2,400 employees of Elgeyo Marakwet County. Yamane’s (1967) formula will be used to determine the sample size. A sample of 342 employees were chosen to achieve the study objective. The study used stratified random sampling to group the respondents into strata and simple random sampling to pick the respondents from the strata. A pilot study was conducted in Uasin Gishu County so as to test reliability and validity of the instruments for collecting data. Content validity test was done to test validity of the questionnaires while Cronbach’s alpha coefficient was performed to test the reliability of the research instrument. Self-administered questionnaires were issued to collect data. Analysis of data will be performed using inferential and descriptive statistics and presented by use of charts, tables and graphs. Study findings were significant to the employees of Elgeyo Marakwet since it provided a framework for development of effective program of employee’s motive that led to improved job satisfactory, leading to high performance, profitably and ultimately success of Elgeyo Marakwet. The study found that a unit increase in training corresponded to a .207 increase in employee service delivery, while a similar increase in employee competence yielded a .316 rise, increases in organizational leadership and organizational culture were associated with .301 and .271 increases, respectively. The study recommended that the county to continue investing in training initiatives, particularly in induction programs and frequent training sessions, to nurture employee talent and support career advancement and also the county should foster a culture of continuous learning and development within the organization so as to build upon the strengths identified in employee competence and service delivery.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141676514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since the middle of the 1980s, microfinance for women has gained popularity among development organizations as a method of reducing poverty. Micro and small businesses owned by women have restricted access to microfinance services, limiting their revenues and adversely affecting their business performance. This study aimed to investigate the effect of microfinance services on the performance of women-owned micro and small businesses in Bujumbura, Burundi. The specific objectives of the study are to examine how microcredit, savings mobilizations, and financial training services affect the performance of women-owned small and microbusinesses in Bujumbura, moreover the study used government regulations as a moderating variable. The theories of this study were resource-based view, dynamic capability theory, contingency theory, and innovation theory. The researcher utilized an explanatory research design. The target population was 366 Women owned Micro and Small Enterprises in Bujumbura, however, a sample size of 191 respondents was selected using a proportionate stratified and random sampling techniques. Data was collected using a questionnaire and analyzed using a multiple linear regression model. The results indicated that micro and small businesses' performance was significantly and positively influenced by having access to microcredit. Additional findings demonstrated that the performance of micro and small businesses was positively and significantly influenced by savings mobilization. Furthermore, the findings indicated that financial education significantly affected performance of micro and small businesses. Plus, the relationship between microfinance services and the performance of micro and small firms was not significantly moderated by government regulations. To enhance financial inclusion for Women in Burundi, MFIs ought to open additional branches, and assign different agents in the various sub-districts. There is need for financial training through additional financial programs, seminars, and campaigns to improves the performance of women-owned micro and small businesses in Bujumbura, Burundi. Finally, the Republic of Burundi through the ministry of finance should women owned enterprise tax breaks and also reduce taxes, and license fees, this will not only enhance financial inclusion but also allow women to conserve more money for future investments, which will improve the business performance.
{"title":"Financial Inclusion in Bujumbura- Burundi: Why Research on Women Entrepreneurs Need New Directions on Microfinance Services","authors":"Albert Kwitonda, Stephen Muathe, Eliud E. Obere","doi":"10.47191/jefms/v7-i7-11","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-11","url":null,"abstract":"Since the middle of the 1980s, microfinance for women has gained popularity among development organizations as a method of reducing poverty. Micro and small businesses owned by women have restricted access to microfinance services, limiting their revenues and adversely affecting their business performance. This study aimed to investigate the effect of microfinance services on the performance of women-owned micro and small businesses in Bujumbura, Burundi. The specific objectives of the study are to examine how microcredit, savings mobilizations, and financial training services affect the performance of women-owned small and microbusinesses in Bujumbura, moreover the study used government regulations as a moderating variable. The theories of this study were resource-based view, dynamic capability theory, contingency theory, and innovation theory. The researcher utilized an explanatory research design. The target population was 366 Women owned Micro and Small Enterprises in Bujumbura, however, a sample size of 191 respondents was selected using a proportionate stratified and random sampling techniques. Data was collected using a questionnaire and analyzed using a multiple linear regression model. The results indicated that micro and small businesses' performance was significantly and positively influenced by having access to microcredit. Additional findings demonstrated that the performance of micro and small businesses was positively and significantly influenced by savings mobilization. Furthermore, the findings indicated that financial education significantly affected performance of micro and small businesses. Plus, the relationship between microfinance services and the performance of micro and small firms was not significantly moderated by government regulations. To enhance financial inclusion for Women in Burundi, MFIs ought to open additional branches, and assign different agents in the various sub-districts. There is need for financial training through additional financial programs, seminars, and campaigns to improves the performance of women-owned micro and small businesses in Bujumbura, Burundi. Finally, the Republic of Burundi through the ministry of finance should women owned enterprise tax breaks and also reduce taxes, and license fees, this will not only enhance financial inclusion but also allow women to conserve more money for future investments, which will improve the business performance.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141676030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the marketing mix carried out by luwak coffe industry Batu Bandung Village in increasing sales of luwak coffee. The type of this research is qualitative analysis with 4 informants and this research method uses interviews, observations, and documentation, the place of research is luwak coffe industry farmers groups. The research approach used is qualitative analysis, the data source consists of primary and secondary data, the validity of the data using triangulation. From the results of this study, it can be explained that to increase product sales the company can implement a marketing mix of 4P
{"title":"Analysis Of The Implementation Strategies Marketing Mix in the Luwak Coffee Industry, Batu Bandung Village Farmers Group, Kepahiang.","authors":"Abdul Kohar, Ahmad Soleh, Kresnawati Kresnawati","doi":"10.47191/jefms/v7-i7-13","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-13","url":null,"abstract":"The purpose of this study was to determine the marketing mix carried out by luwak coffe industry Batu Bandung Village in increasing sales of luwak coffee. The type of this research is qualitative analysis with 4 informants and this research method uses interviews, observations, and documentation, the place of research is luwak coffe industry farmers groups. The research approach used is qualitative analysis, the data source consists of primary and secondary data, the validity of the data using triangulation. From the results of this study, it can be explained that to increase product sales the company can implement a marketing mix of 4P","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141674558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study seeks to improve the understanding of the relationship between workplace flexibility and employees’ satisfaction in selected Local Government Councils in Delta State of Nigeria. Using the social exchange and agent-system models. this study investigated (a) if time flexibility affects employees’ satisfaction; and (b) if amount of work/workload flexibility affects employees’ satisfaction. In order to do this, questionnaire was administered to 140 employees of five (5) selected Local Government Councils in Delta State of Nigeria and the data obtained were analyzed using descriptive statistics(frequency counts, simple percentages, mean, standard deviation, minimum, maximum values and Karl Pearson correlation); post-estimation statistics (variance inflation factor and Breusch-Pagan and Cook-Weisberg), and inferential statistics(simple regression). The simple regression results indicated that workplace flexibility dimensions of time flexibility (F-ratio=14.21; p-value = 0.0000) and the amount of work/workload flexibility (F-ratio = 12.74; p-value = 0.0000) significantly and positively affect employees’ satisfaction. In line with the findings, it was recommended that the Local Government Councils’ management should strive towards ensuring a high level of flexibility in the workplace. As a matter of fact, there should be flexibilities in time and amounts of work/workload assigned to the employees in order to enhance their satisfaction
{"title":"Workplace Flexibility as Driver of Employees' Satisfaction: Evidence from Selected Local Governments in Delta State","authors":"Arubayi Damaro Olusoji, Okoh Ndubuisi","doi":"10.47191/jefms/v7-i7-07","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-07","url":null,"abstract":"This study seeks to improve the understanding of the relationship between workplace flexibility and employees’ satisfaction in selected Local Government Councils in Delta State of Nigeria. Using the social exchange and agent-system models. this study investigated (a) if time flexibility affects employees’ satisfaction; and (b) if amount of work/workload flexibility affects employees’ satisfaction. In order to do this, questionnaire was administered to 140 employees of five (5) selected Local Government Councils in Delta State of Nigeria and the data obtained were analyzed using descriptive statistics(frequency counts, simple percentages, mean, standard deviation, minimum, maximum values and Karl Pearson correlation); post-estimation statistics (variance inflation factor and Breusch-Pagan and Cook-Weisberg), and inferential statistics(simple regression). The simple regression results indicated that workplace flexibility dimensions of time flexibility (F-ratio=14.21; p-value = 0.0000) and the amount of work/workload flexibility (F-ratio = 12.74; p-value = 0.0000) significantly and positively affect employees’ satisfaction. In line with the findings, it was recommended that the Local Government Councils’ management should strive towards ensuring a high level of flexibility in the workplace. As a matter of fact, there should be flexibilities in time and amounts of work/workload assigned to the employees in order to enhance their satisfaction","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141677088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hauwa Modu Kumshe, Mohammed Abba, Bamanga Umar, Salihu Aliyu Modibbo
This study examined the moderating effect of liquidity on profitability and credit risk management of listed deposit money banks in Nigeria. Ex-post facto research design was adopted to define the structure and strategy of the study, while the target population was all the listed deposit money banks in Nigeria as at 31st December, 2023 which were 14 in number. Out of the 14 banks 12 were purposively chosen based on their complete annual reports and accounts over the period of the study (2019-2023). Panel regression analysis was used to analyze the collected data, and the results shows a positive but insignificant direct effect of returns on assets on credit risk management of the banks. However, returns on equity revealed a positive and significant effect on credit risk management of the banks. While, returns on capital employed was found to have negative but significant effect on credit risk management of the banks. Furthermore, liquidity management shows positive and significant moderating effect on returns on assets, returns on equity, returns on capital employed and credit risk management of the banks. Therefore, the study concluded that: effective liquidity management have positive and significant moderating effect on profitability and credit risk management of listed deposit money banks in Nigeria. This signifies that, effective liquidity management would improve banks profitability, and subsequently improve credit risk management of the banks. Therefore, this study recommends that; the management of listed deposit money banks in Nigeria should pay adequate attention on liquidity management, which would improve profitability and subsequently enhance credit risk management.
{"title":"Effect of Liquidity and Profitability on Credit Risk Management of Listed Deposit Money Banks in Nigeria","authors":"Hauwa Modu Kumshe, Mohammed Abba, Bamanga Umar, Salihu Aliyu Modibbo","doi":"10.47191/jefms/v7-i7-08","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-08","url":null,"abstract":"This study examined the moderating effect of liquidity on profitability and credit risk management of listed deposit money banks in Nigeria. Ex-post facto research design was adopted to define the structure and strategy of the study, while the target population was all the listed deposit money banks in Nigeria as at 31st December, 2023 which were 14 in number. Out of the 14 banks 12 were purposively chosen based on their complete annual reports and accounts over the period of the study (2019-2023). Panel regression analysis was used to analyze the collected data, and the results shows a positive but insignificant direct effect of returns on assets on credit risk management of the banks. However, returns on equity revealed a positive and significant effect on credit risk management of the banks. While, returns on capital employed was found to have negative but significant effect on credit risk management of the banks. Furthermore, liquidity management shows positive and significant moderating effect on returns on assets, returns on equity, returns on capital employed and credit risk management of the banks. Therefore, the study concluded that: effective liquidity management have positive and significant moderating effect on profitability and credit risk management of listed deposit money banks in Nigeria. This signifies that, effective liquidity management would improve banks profitability, and subsequently improve credit risk management of the banks. Therefore, this study recommends that; the management of listed deposit money banks in Nigeria should pay adequate attention on liquidity management, which would improve profitability and subsequently enhance credit risk management.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zamri Chik, Abdul Hakim Abdullah, Abdullah Zawawi Mohd Noor, Md Shuhaimi Ismail
The fourth Industrial Revolution (IR4.0) involving automation technology is a new challenge to various sectors and is able to make changes along with digital transformation to remain competitive. The development of science and technology has changed the world of learning with the emergence of IR4.0, which focuses more on the construction of virtual reality technology without much use of human power to have an impact on students. In this context, higher education is a very important field and cannot be separated from the impact of these latest developments. The findings of this study summarize that the role of IR4.0 knowledge, learning application, university policy, commitment to study and motivation, are very important to students in their learning. This realization requires the role of the lecturers to work hard to instill the spirit of learning in their students. Various studies have been made related to the role of motivation in learning, and most of them show that motivation plays a role in encouraging students to obtain better academic achievements. In addition, the commitment of students in their learning is also very important, especially not to miss out on technology in education. While diverse teaching methods are important to practice but need to be in line with the requirements of the university and the government and not burden students and lecturers. The Ministry of Education emphasizes the importance of principles, ethics and a responsible attitude in driving IR4.0 with the advancement of digital innovation and the production of IOT in the context of human capital empowerment. Therefore, the development of IR4.0 in teaching and learning based on knowledge, learning application, university policy, commitment to study and motivation is able to improve the quality of achievement in university education. But the development of IR4.0 requires sacrifices from educators, students, parents, the community and then the government because it will definitely face various obstacles and obstacles.
{"title":"Impact of Industrial Revolution 4.0 (IR4.0) Knowledge, Application Learning, University Policy, Commitment to Study and Motivation on Assimilate IR4.0 in Education","authors":"Zamri Chik, Abdul Hakim Abdullah, Abdullah Zawawi Mohd Noor, Md Shuhaimi Ismail","doi":"10.47191/jefms/v7-i7-06","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-06","url":null,"abstract":"The fourth Industrial Revolution (IR4.0) involving automation technology is a new challenge to various sectors and is able to make changes along with digital transformation to remain competitive. The development of science and technology has changed the world of learning with the emergence of IR4.0, which focuses more on the construction of virtual reality technology without much use of human power to have an impact on students. In this context, higher education is a very important field and cannot be separated from the impact of these latest developments. The findings of this study summarize that the role of IR4.0 knowledge, learning application, university policy, commitment to study and motivation, are very important to students in their learning. This realization requires the role of the lecturers to work hard to instill the spirit of learning in their students. Various studies have been made related to the role of motivation in learning, and most of them show that motivation plays a role in encouraging students to obtain better academic achievements. In addition, the commitment of students in their learning is also very important, especially not to miss out on technology in education. While diverse teaching methods are important to practice but need to be in line with the requirements of the university and the government and not burden students and lecturers. The Ministry of Education emphasizes the importance of principles, ethics and a responsible attitude in driving IR4.0 with the advancement of digital innovation and the production of IOT in the context of human capital empowerment. Therefore, the development of IR4.0 in teaching and learning based on knowledge, learning application, university policy, commitment to study and motivation is able to improve the quality of achievement in university education. But the development of IR4.0 requires sacrifices from educators, students, parents, the community and then the government because it will definitely face various obstacles and obstacles.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Annaria Magdalena Marpaung, B. S. Marpaung, Shelfiana Anggraeni
The phenomenon of the bubble burst remains a topic of debate regarding its existence. Even though many start-up companies have implemented large-scale layoffs, the utilization of various technological facilities that emerged during the COVID-19 pandemic continues to persist. The primary objective of this research is to analyze the potential for an economic bubble in Indonesia, considering the ongoing debate among various stakeholders about its validity. This research employs a mixed-methods approach (quantitative, qualitative, and descriptive), where the influence of each variable on the other is assessed and supported by detailed explanations and discussions. Based on hypothesis testing, variables X1, X2, and X3 have a significant positive effect on Y. Similarly, variable Y has a significant positive effect on Z. However, it was found that the hypothesis regarding the occurrence of an economic bubble burst in Indonesia cannot be accepted.
泡沫破灭现象的存在仍然是一个争论不休的话题。尽管许多新成立的公司已经实施了大规模裁员，但在 COVID-19 大流行期间出现的各种技术设施的利用率仍然持续存在。本研究的主要目的是分析印尼经济泡沫的可能性，同时考虑到各利益相关方对其有效性的持续争论。本研究采用混合方法（定量、定性和描述性），通过详细的解释和讨论来评估每个变量对其他变量的影响。根据假设检验，变量 X1、X2 和 X3 对 Y 有显著的正向影响，同样，变量 Y 对 Z 也有显著的正向影响。
{"title":"Analysis of the Potential Economic Bubble Burst in Indonesia (Case Study on Start-Up Companies)","authors":"Annaria Magdalena Marpaung, B. S. Marpaung, Shelfiana Anggraeni","doi":"10.47191/jefms/v7-i7-09","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-09","url":null,"abstract":"The phenomenon of the bubble burst remains a topic of debate regarding its existence. Even though many start-up companies have implemented large-scale layoffs, the utilization of various technological facilities that emerged during the COVID-19 pandemic continues to persist. The primary objective of this research is to analyze the potential for an economic bubble in Indonesia, considering the ongoing debate among various stakeholders about its validity. This research employs a mixed-methods approach (quantitative, qualitative, and descriptive), where the influence of each variable on the other is assessed and supported by detailed explanations and discussions. Based on hypothesis testing, variables X1, X2, and X3 have a significant positive effect on Y. Similarly, variable Y has a significant positive effect on Z. However, it was found that the hypothesis regarding the occurrence of an economic bubble burst in Indonesia cannot be accepted.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":" 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to identify the marketing strategies used by Social Media Influencer objects, namely the Tiktok media @azkhategar391 along with testimonials on the media, collaboration products and Follower informants, in influencing consumer behavior, against the background of significant changes in marketing paradigms and gender perceptions in modern society. Using qualitative research methods with a cyber phenomenology approach, using a simple design with Triangulation Theory and data collection techniques through observation, interviews and documentation, analyzed using Manual Data Analysis Procedures (MDAP). Findings show that being an effective celebrity endorser requires three main aspects: credibility , attractiveness, and celebrity likability, which play an important role in building consumer trust. Transparent testimonials from celebrity endorsers can increase consumer buying interest. Other factors that contribute to changes in consumer behavior include consumer trend analysis, consumer preferences, market segmentation, consumer loyalty, and purchasing decisions.
{"title":"How Do Male Celebrity Endorsers Promote Women's Makeup Products?","authors":"Masyitho Zahrotul Ulya Hasyim, Chusnul Rofiah","doi":"10.47191/jefms/v7-i7-01","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-01","url":null,"abstract":"This research aims to identify the marketing strategies used by Social Media Influencer objects, namely the Tiktok media @azkhategar391 along with testimonials on the media, collaboration products and Follower informants, in influencing consumer behavior, against the background of significant changes in marketing paradigms and gender perceptions in modern society. Using qualitative research methods with a cyber phenomenology approach, using a simple design with Triangulation Theory and data collection techniques through observation, interviews and documentation, analyzed using Manual Data Analysis Procedures (MDAP). Findings show that being an effective celebrity endorser requires three main aspects: credibility , attractiveness, and celebrity likability, which play an important role in building consumer trust. Transparent testimonials from celebrity endorsers can increase consumer buying interest. Other factors that contribute to changes in consumer behavior include consumer trend analysis, consumer preferences, market segmentation, consumer loyalty, and purchasing decisions.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"118 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141682068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to determine the influence of perceived ease of use and perceived usefulness on DANA user loyalty in Surabaya, with satisfaction as a mediating variable. Quantitative research methods were used in this research. The sample selection technique used is convenience sampling. Data collection was carried out by giving questionnaires to 105 students using DANA in Surabaya. The data obtained was then analyzed using variance-based Structural Equation Modeling (SEM). approach, also known as an alternative SEM method using Partial Least Square (PLS SEM) software. The findings of this research show that perceptions of convenience and benefits have a positive and significant effect on the loyalty of DANA users in Surabaya. Perceived convenience and perceived benefits mediated by satisfaction have a positive and significant effect on loyalty among DANA users in Surabaya.
本研究旨在确定感知易用性和感知有用性对泗水 DANA 用户忠诚度的影响，并以满意度为中介变量。本研究采用定量研究方法。使用的样本选择技术是便利抽样。通过向泗水 105 名使用 DANA 的学生发放调查问卷来收集数据。然后使用基于方差的结构方程建模（SEM）方法对获得的数据进行分析，该方法也被称为使用偏最小平方（PLS SEM）软件的另一种 SEM 方法。研究结果表明，便利感和利益感对泗水 DANA 用户的忠诚度有积极而显著的影响。以满意度为中介的便利感和利益感对泗水 DANA 用户的忠诚度有积极而显著的影响。
{"title":"The Influence of Perceived Easy of use and Perceived Usefulness on Dana user Loyalty on Surabaya with Satisfaction as a Medaiting Variable","authors":"Saniyyah Saniyyah, Sugeng Purwanto, Nanik Hariyana","doi":"10.47191/jefms/v7-i7-05","DOIUrl":"https://doi.org/10.47191/jefms/v7-i7-05","url":null,"abstract":"This research aims to determine the influence of perceived ease of use and perceived usefulness on DANA user loyalty in Surabaya, with satisfaction as a mediating variable. Quantitative research methods were used in this research. The sample selection technique used is convenience sampling. Data collection was carried out by giving questionnaires to 105 students using DANA in Surabaya. The data obtained was then analyzed using variance-based Structural Equation Modeling (SEM). approach, also known as an alternative SEM method using Partial Least Square (PLS SEM) software. The findings of this research show that perceptions of convenience and benefits have a positive and significant effect on the loyalty of DANA users in Surabaya. Perceived convenience and perceived benefits mediated by satisfaction have a positive and significant effect on loyalty among DANA users in Surabaya.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"138 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141682540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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