This thesis is entitled "Analysis of Ustadz Abi Azkakia's Da'wah Message in the Mobile Legend Game". The aim of the first research is to analyze Ustadz Abi Azkakia's Da'wah message in the Mobile Legend Game and to find out the factors that influence the delivery of Ustadz Abi Azkakia's da'wah message in the Mobile Legend Game. The problem in research is that the Nurul Legend Council has recently attracted a lot of interest among young people because of the creativity of Ustadz Abi Azkakia who presents a da'wah nuance on the mobile legend platform. The preacher who presents the new Viber in the Mobile Legends game has his own meaning and method in conveying his preaching. The research uses qualitative methods. Data collection techniques through observation, interviews and documentation. The results of the research show that firstly, the Nurul Legend Council has recently attracted a lot of interest among young people because of the creativity of Ustadz Abi Azkakia who presents a preaching feel on the mobile legend platform. The preacher who presents the new Viber in the Mobile Legends game has his own meaning and method in conveying his preaching. Second, the factors that influence the delivery of preaching messages from Ustadz Abi Azkakia in the Mobile Legend Game are correcting dirty words from followers of the mobile legends game Tiktok account, replacing swearing with Dhikr and avoiding discussing the Dajjal as a joke. Bearing this in mind, the form of conveying a da'wah message does not have to be done monotonously and continuously.
本论文的题目是 "分析 Ustadz Abi Azkakia 在移动传奇游戏中的达瓦信息"。第一项研究的目的是分析 Ustadz Abi Azkakia 在移动传奇游戏中的达瓦信息，并找出影响 Ustadz Abi Azkakia 在移动传奇游戏中传达达瓦信息的因素。研究的问题在于，由于乌斯塔德兹-阿比-阿兹卡基亚（Ustadz Abi Azkakia）在手机传奇平台上展现了达瓦的细微差别，努鲁尔传奇理事会最近引起了年轻人的极大兴趣。这位在手机传奇游戏中展示新 Viber 的传道者在传达其传道内容时有自己的意义和方法。研究采用定性方法。通过观察、访谈和文献来收集数据。研究结果表明：首先，由于乌斯塔兹-阿比-阿兹卡基亚（Ustadz Abi Azkakia）在手机传奇平台上展现了宣讲感受的创造力，努鲁尔传奇理事会最近在年轻人中引起了很大的兴趣。在手机传奇游戏中呈现新葡萄京娱乐场网址的宣讲者在传达宣讲内容时有自己的意义和方法。其次，影响乌斯塔兹-阿比-阿兹卡基亚在手机传奇游戏中传递宣讲信息的因素有：纠正手机传奇游戏提克托克账号追随者的脏话，用 Dhikr 代替脏话，避免把讨论 Dajjal 当成笑话。有鉴于此，传达 "达瓦 "信息的形式不必单调和持续。
{"title":"Analisis Pesan Dakwah Ustadz Abi Azkakia dalam Game Mobile Legend","authors":"Dzaky Muhtadi Raid, Achmad Syarifudin, Muslimin","doi":"10.47134/pssh.v1i4.192","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.192","url":null,"abstract":"This thesis is entitled \"Analysis of Ustadz Abi Azkakia's Da'wah Message in the Mobile Legend Game\". The aim of the first research is to analyze Ustadz Abi Azkakia's Da'wah message in the Mobile Legend Game and to find out the factors that influence the delivery of Ustadz Abi Azkakia's da'wah message in the Mobile Legend Game. The problem in research is that the Nurul Legend Council has recently attracted a lot of interest among young people because of the creativity of Ustadz Abi Azkakia who presents a da'wah nuance on the mobile legend platform. The preacher who presents the new Viber in the Mobile Legends game has his own meaning and method in conveying his preaching. The research uses qualitative methods. Data collection techniques through observation, interviews and documentation. The results of the research show that firstly, the Nurul Legend Council has recently attracted a lot of interest among young people because of the creativity of Ustadz Abi Azkakia who presents a preaching feel on the mobile legend platform. The preacher who presents the new Viber in the Mobile Legends game has his own meaning and method in conveying his preaching. Second, the factors that influence the delivery of preaching messages from Ustadz Abi Azkakia in the Mobile Legend Game are correcting dirty words from followers of the mobile legends game Tiktok account, replacing swearing with Dhikr and avoiding discussing the Dajjal as a joke. Bearing this in mind, the form of conveying a da'wah message does not have to be done monotonously and continuously.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"27 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is entitled "The Role of South Sumatra POLDA PENMAS in Conveying KAMTIBMAS Information in South Sumatra". The South Sumatra Regional Police conveyed information on social security and order via talk shows on radio stations in Palembang, South Sumatra. The presence of the police cannot be separated from the supra system that surrounds it, namely society. From various publications discussing police challenges, it can be concluded that there is a connection between the role of the police and community development. Therefore, the workload and role of the police always changes from time to time. The main tasks of the police in historical development revolve around enforcing the law (law enforcement), maintaining public order (order maintenance or peacekeeping) as well as providing community service and also maintaining internal security. This research aims to determine the role of Penmas at the South Sumatra Regional Police in conveying National Security Information in South Sumatra. The research method used is this research uses a research method with a qualitative approach. The Qualitative Approach is research where the researcher in conducting the research uses observation techniques, interviews, content analysis, and other data collection methods to present the subject's responses and behavior. The results of this research are: As a liaison for organizations or institutions represented by the public, namely being a liaison in conveying information to internal and external parties, playing a role in conveying information on social security and order in South Sumatra. As people who take part in social interactions, we strive to foster positive and mutually beneficial relationships with the public and build a safe and orderly environment in South Sumatra. So the role of Penmas is in conveying information on social security and order. That Penmas has carried out its duties and responsibilities in accordance with its role and function in conveying information to Kamtibmas.
{"title":"Peran PENMAS POLDA SUMSEL dalam Menyampaikan Informasi KAMTIBMAS di Sumatera Selatan","authors":"Nadia Lady, Hamidah, M. R. Hamandia","doi":"10.47134/pssh.v1i4.193","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.193","url":null,"abstract":"This research is entitled \"The Role of South Sumatra POLDA PENMAS in Conveying KAMTIBMAS Information in South Sumatra\". The South Sumatra Regional Police conveyed information on social security and order via talk shows on radio stations in Palembang, South Sumatra. The presence of the police cannot be separated from the supra system that surrounds it, namely society. From various publications discussing police challenges, it can be concluded that there is a connection between the role of the police and community development. Therefore, the workload and role of the police always changes from time to time. The main tasks of the police in historical development revolve around enforcing the law (law enforcement), maintaining public order (order maintenance or peacekeeping) as well as providing community service and also maintaining internal security. This research aims to determine the role of Penmas at the South Sumatra Regional Police in conveying National Security Information in South Sumatra. The research method used is this research uses a research method with a qualitative approach. The Qualitative Approach is research where the researcher in conducting the research uses observation techniques, interviews, content analysis, and other data collection methods to present the subject's responses and behavior. The results of this research are: As a liaison for organizations or institutions represented by the public, namely being a liaison in conveying information to internal and external parties, playing a role in conveying information on social security and order in South Sumatra. As people who take part in social interactions, we strive to foster positive and mutually beneficial relationships with the public and build a safe and orderly environment in South Sumatra. So the role of Penmas is in conveying information on social security and order. That Penmas has carried out its duties and responsibilities in accordance with its role and function in conveying information to Kamtibmas.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"13 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is entitled "The Role of the Vespa Scoots.id Palembang Community in Maintaining Solidarity". Vespa is a vehicle that has its own charm due to its distinctive shape and appearance. As the times progress and become more modern, the Vespa has become a vehicle that is quite popular, although the development of increasingly advanced transportation does not make the Vespa vehicle obsolete. This research aims to determine group communication in the Vespa Scoots.id Palembang Community in maintaining solidarity. The research uses descriptive qualitative methods with data collection techniques of observation, interviews and documentation. In this research, groupthink theory is used. The research results show that the communication between the Vespa Scoots.id Palembang Community group in maintaining solidarity is very high, this is because there is high cohesiveness in the community, there is a sense of family in solving problems, and there is complex decision making. Group communication in the Vespa Scoots.id Palembang community includes small group communication. The solidarity built by the Vespa Scoots.id Palembang Community is mechanical solidarity. Conclusion The Vespa Scoots.id Palembang community has very high solidarity and the group communication process built by the Vespa Scoots.id Palembang community in maintaining solidarity is that the chairman, administrators and members can communicate and can provide each other with ideas, opinions and input for the community.
{"title":"Peran Komunitas Vespa Scoots. ID Palembang dalam Menjaga Solidaritas","authors":"Arinaldo Jefry, Fifi Hasmawati, Muslimin","doi":"10.47134/pssh.v1i4.194","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.194","url":null,"abstract":"This research is entitled \"The Role of the Vespa Scoots.id Palembang Community in Maintaining Solidarity\". Vespa is a vehicle that has its own charm due to its distinctive shape and appearance. As the times progress and become more modern, the Vespa has become a vehicle that is quite popular, although the development of increasingly advanced transportation does not make the Vespa vehicle obsolete. This research aims to determine group communication in the Vespa Scoots.id Palembang Community in maintaining solidarity. The research uses descriptive qualitative methods with data collection techniques of observation, interviews and documentation. In this research, groupthink theory is used. The research results show that the communication between the Vespa Scoots.id Palembang Community group in maintaining solidarity is very high, this is because there is high cohesiveness in the community, there is a sense of family in solving problems, and there is complex decision making. Group communication in the Vespa Scoots.id Palembang community includes small group communication. The solidarity built by the Vespa Scoots.id Palembang Community is mechanical solidarity. Conclusion The Vespa Scoots.id Palembang community has very high solidarity and the group communication process built by the Vespa Scoots.id Palembang community in maintaining solidarity is that the chairman, administrators and members can communicate and can provide each other with ideas, opinions and input for the community.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"71 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Analysis Of The RRI Play Go Application in Streaming Radio Broadcacts (Study at LPP RRI Palembang) Mass media is a communication and information medium that disseminates information and can be accessed by the entire community en masse. One of the forms of mass media that is often found is radio, radio is a broadcast medium as a whole broadcast starting from material preparation, production, preparation of broadcast material, and broadcasting to reception of the broadcast or listeners in a place. There are many radio broadcasts in Indonesia, one of which is RRI (Radio Republik Indonesia), the development of information technology has meant that RRI does not only convey information from conventional radio networks, because RRI has released an application called RRI Play Go, this application provides information that is easily accessible anywhere. and at any time, actual and effective information. RRI Play Go is new media or digital media with the meaning of context media which has a combination of data, sound, text and various kinds of images stored in digital format. The RRI Play Go application has several features, namely, Programs, Music, Podcasts, News, Community, Partner Media and cctv Monitoring. The features available on the RRI Play Go application make all information and programs from various cities to remote areas easy to access, make it easier for users to find communities to build relationships, provide many music genres that can be accessed without time limits, access to news that is guaranteed without hoax and according to facts. The available categories also make it easier to find all the features according to your needs, podcasts with healthy and medical broadcasts, partner media that can be accessed easily and cctv monitoring that can be accessed anytime and anywhere.
分析 RRI Play Go 在广播流媒体中的应用（在巴伦邦 LPP RRI 的研究） 大众媒体是一种传播信息的通信和信息媒介，整个社会都可以访问。广播是大众传媒中常见的一种形式，是一种从材料准备、制作、广播材料的准备、广播到广播接收或某地听众接收的整体广播媒体。印尼有许多广播电台，印尼共和国广播电台（Radio Republik Indonesia，简称 RRI）就是其中之一，信息技术的发展意味着 RRI 不仅仅通过传统的广播网络传递信息，因为 RRI 还发布了一款名为 RRI Play Go 的应用程序，该应用程序提供随时随地都能轻松获取的、实际有效的信息。RRI Play Go 是一种新媒体或数字媒体，具有语境媒体的含义，是以数字格式存储的数据、声音、文本和各种图像的组合。RRI Play Go 应用程序具有多种功能，即节目、音乐、播客、新闻、社区、合作伙伴媒体和 cctv 监控。RRI Play Go 应用程序提供的功能使用户能够轻松获取从各大城市到偏远地区的所有信息和节目，使用户能够更容易地找到社区以建立联系，提供多种类型的音乐，用户可以不受时间限制地获取音乐，获取新闻，保证新闻无虚假且符合事实。现有的分类也使用户更容易根据自己的需要找到所有的功能，播客提供健康和医疗广播，合作伙伴媒体可以轻松访问，cctv 监控可以随时随地访问。
{"title":"Analisis Aplikasi RRI Play Go Dalam Siaran Streaming Penyiaran Radio (Studi pada LPP RRI Palembang)","authors":"Yunita Maharani, Fifi Hasmawati, dan Manalullaili","doi":"10.47134/pssh.v1i4.188","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.188","url":null,"abstract":"Analysis Of The RRI Play Go Application in Streaming Radio Broadcacts (Study at LPP RRI Palembang) Mass media is a communication and information medium that disseminates information and can be accessed by the entire community en masse. One of the forms of mass media that is often found is radio, radio is a broadcast medium as a whole broadcast starting from material preparation, production, preparation of broadcast material, and broadcasting to reception of the broadcast or listeners in a place. There are many radio broadcasts in Indonesia, one of which is RRI (Radio Republik Indonesia), the development of information technology has meant that RRI does not only convey information from conventional radio networks, because RRI has released an application called RRI Play Go, this application provides information that is easily accessible anywhere. and at any time, actual and effective information. RRI Play Go is new media or digital media with the meaning of context media which has a combination of data, sound, text and various kinds of images stored in digital format. The RRI Play Go application has several features, namely, Programs, Music, Podcasts, News, Community, Partner Media and cctv Monitoring. The features available on the RRI Play Go application make all information and programs from various cities to remote areas easy to access, make it easier for users to find communities to build relationships, provide many music genres that can be accessed without time limits, access to news that is guaranteed without hoax and according to facts. The available categories also make it easier to find all the features according to your needs, podcasts with healthy and medical broadcasts, partner media that can be accessed easily and cctv monitoring that can be accessed anytime and anywhere.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Addressing family violence in Al Qassim is critical for ensuring the well-being of children and encouraging stable households. This study explores effective professional interventions and innovative ways to protect and support families affected by violence, while considering the difficulties and critical aspects involved in their implementation. Family therapy, community education programs, trauma-informed care, and counseling services are described as useful interventions that improve communication, resolve problems, and create healthy relationships within families by the Osrah organization. Furthermore, technology-based therapies and arts-based therapy provide novel approaches to closing service gaps and promoting healing and resilience. Community empowerment, education programs, economic opportunities, and constant review are all part of long-term solutions. Al Qassim, specifically in Buraydah, may build a safer and more supportive environment by prioritizing the well-being of children and families and applying these techniques, fostering strong relationships within the community.
在 Al Qassim，解决家庭暴力问题对于确保儿童的福祉和鼓励稳定的家庭至关重要。本研究探讨了保护和支持受暴力影响家庭的有效专业干预措施和创新方法，同时考虑了实施过程中的困难和关键问题。奥斯拉组织将家庭治疗、社区教育计划、创伤知情护理和咨询服务描述为有用的干预措施，可改善沟通、解决问题并在家庭中建立健康的关系。此外，以技术为基础的疗法和以艺术为基础的疗法为缩小服务差距、促进康复和恢复能力提供了新的方法。社区赋权、教育计划、经济机会和持续审查都是长期解决方案的组成部分。卡西姆，特别是在布赖达，可以通过优先考虑儿童和家庭的福祉以及应用这些技术来建立一个更加安全和更具支持性的环境，并在社区内培养牢固的关系。
{"title":"Effective Professional Interventions for Protecting Children and Families from Violence in Buraydah, Al Qassim","authors":"F. A. Almalki, Kurniawan Arif Maspul","doi":"10.47134/pssh.v1i4.184","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.184","url":null,"abstract":"Addressing family violence in Al Qassim is critical for ensuring the well-being of children and encouraging stable households. This study explores effective professional interventions and innovative ways to protect and support families affected by violence, while considering the difficulties and critical aspects involved in their implementation. Family therapy, community education programs, trauma-informed care, and counseling services are described as useful interventions that improve communication, resolve problems, and create healthy relationships within families by the Osrah organization. Furthermore, technology-based therapies and arts-based therapy provide novel approaches to closing service gaps and promoting healing and resilience. Community empowerment, education programs, economic opportunities, and constant review are all part of long-term solutions. Al Qassim, specifically in Buraydah, may build a safer and more supportive environment by prioritizing the well-being of children and families and applying these techniques, fostering strong relationships within the community.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"251 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is entitled "Communication Strategy for the Da'wah of the Tablighi Jamaah Jami' Al Burhan Mosque towards Aunk Children in Palembang." The aim of this research is to find out the strategies used by the Tablighi Jamaah in preaching to punk children in Palembang. In this research the author used a qualitative method with a descriptive approach. Data collection techniques in this research are observation, interviews and documentation. The data analysis techniques in this research are data reduction, data presentation and drawing conclusions. The theory used is according to Asmuni Syukir, where in the da'wah strategy there are several principles that must be taken into account so that the da'wah activities are effective and on target, namely Physiological Principles, Sociological Principles, Psychological Principles, the Principles of Dai's ability and expertise and the Principles of effectiveness and efficiency. The results of this research are that in fact the da'wah strategy implemented by the Tablighi Jamaah has been good and successful, because there are a number of punks who have joined the Tablighi Jamaah, while there are those who have not participated because they do not yet have the strength to follow the right path because they have not received guidance. The task of the Tablighi Jamaah is only to invite, while the guidance belongs to Allah SWT.
{"title":"Strategi Komunikasi Dakwah Jamaah Tabligh Masjid Jami’ Al Burhan Terhadap Anak Punk di Palembang","authors":"Laswan Mika, Achmad Syarifudin, Hidayat","doi":"10.47134/pssh.v1i4.186","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.186","url":null,"abstract":"This research is entitled \"Communication Strategy for the Da'wah of the Tablighi Jamaah Jami' Al Burhan Mosque towards Aunk Children in Palembang.\" The aim of this research is to find out the strategies used by the Tablighi Jamaah in preaching to punk children in Palembang. In this research the author used a qualitative method with a descriptive approach. Data collection techniques in this research are observation, interviews and documentation. The data analysis techniques in this research are data reduction, data presentation and drawing conclusions. The theory used is according to Asmuni Syukir, where in the da'wah strategy there are several principles that must be taken into account so that the da'wah activities are effective and on target, namely Physiological Principles, Sociological Principles, Psychological Principles, the Principles of Dai's ability and expertise and the Principles of effectiveness and efficiency. The results of this research are that in fact the da'wah strategy implemented by the Tablighi Jamaah has been good and successful, because there are a number of punks who have joined the Tablighi Jamaah, while there are those who have not participated because they do not yet have the strength to follow the right path because they have not received guidance. The task of the Tablighi Jamaah is only to invite, while the guidance belongs to Allah SWT.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"284 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Communication strategies in marketing can help consumer interest which will have an impact on increasing sales and good brand awareness. The aim of this research is to find out how Ms Glow's marketing communication strategies and supporting and inhibiting factors to consumers via Instagram increase brand awareness. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, IMC (Integrated Marketing Communication) theory is used. The research results show that MS Glow Distributor Palembang carries out a marketing communication strategy in building brand awareness, there are marketing communication elements, namely: (1) MS Glow Distributor Palembang carries out promotions using five promotion mixes in integrated marketing communications, namely Advertising, Sales Promotion (Sales). Promotion), Direct Marketing, Personal Selling, Public Relations. (2) Supporting factors for MS Glow in increasing brand awareness, namely: endorsing, providing testimonials on product use, and the role of reels and live Instagram features. Meanwhile, the inhibiting factor for MS Glow Palembang distributors in increasing brand awareness is the large number of people who sell products below normal prices
{"title":"Analisis Strategi Komunikasi Pemasaran MS Glow Kepada Konsumen Melalui Instagram dalam Meningkatkan Brand Awareness","authors":"T. Nirwana, Hamidah, Muslimin","doi":"10.47134/pssh.v1i4.189","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.189","url":null,"abstract":"Communication strategies in marketing can help consumer interest which will have an impact on increasing sales and good brand awareness. The aim of this research is to find out how Ms Glow's marketing communication strategies and supporting and inhibiting factors to consumers via Instagram increase brand awareness. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, IMC (Integrated Marketing Communication) theory is used. The research results show that MS Glow Distributor Palembang carries out a marketing communication strategy in building brand awareness, there are marketing communication elements, namely: (1) MS Glow Distributor Palembang carries out promotions using five promotion mixes in integrated marketing communications, namely Advertising, Sales Promotion (Sales). Promotion), Direct Marketing, Personal Selling, Public Relations. (2) Supporting factors for MS Glow in increasing brand awareness, namely: endorsing, providing testimonials on product use, and the role of reels and live Instagram features. Meanwhile, the inhibiting factor for MS Glow Palembang distributors in increasing brand awareness is the large number of people who sell products below normal prices","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is aimed at managing tourist destinations and locations which aim to attract visitor interest, considering that the tourist location called 'Qur'an Village' has recently been inaugurated so it is necessary to disseminate information and compare it to the public both inside and outside the city of Palembang. The purpose of this research is to find out and understand the communication strategies implemented by Rumah Tahfidz Yatim Dhuafa when creating opportunities and to find out the factors that hinder both the management and communication strategies used. This research uses a qualitative research method in the form of descriptive data results both through a process of data collection through observation, interviews, documentation stages, obtained from primary and secondary data. The results of this research show that the communication strategy for attracting visitor interest at Al-Qur'an Education and Tourism Destinations uses the Five Step Theory which consists of stages: Research, Planning, Implementation, Evaluation and Reporting. Meanwhile, in the execution process, the management also uses social media to facilitate access to information for the general public, both from tourist locations to tourism products.
考虑到名为 "古兰经村 "的旅游景点最近刚刚落成，因此有必要向巴伦邦市内外的公众传播信息并进行比较，本研究旨在管理旨在吸引游客兴趣的旅游景点和地点。本研究的目的是找出并了解 Rumah Tahfidz Yatim Dhuafa 在创造机会时实施的传播策略，并找出阻碍管理和传播策略的因素。本研究采用定性研究方法，通过观察、访谈、文献阶段的数据收集过程，从一手和二手数据中获得描述性数据结果。研究结果表明，《古兰经》教育和旅游目的地吸引游客兴趣的传播战略采用了 "五步理论"，包括以下几个阶段：该理论包括五个阶段：研究、规划、实施、评估和报告。同时，在执行过程中，管理层还利用社交媒体为公众获取从旅游景点到旅游产品的信息提供便利。
{"title":"Strategi Komunikasi Yayasan Rumah Tahfidz Yatim Dhuafa (RTYD) dalam Menarik Minat Pengunjung di Destinasi Edukasi dan Wisata Al-Qur’an Kota Palembang (Desa Qur’an)","authors":"Tri Rahayu, Amin Sihabudin, Muslimin","doi":"10.47134/pssh.v1i4.191","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.191","url":null,"abstract":"This research is aimed at managing tourist destinations and locations which aim to attract visitor interest, considering that the tourist location called 'Qur'an Village' has recently been inaugurated so it is necessary to disseminate information and compare it to the public both inside and outside the city of Palembang. The purpose of this research is to find out and understand the communication strategies implemented by Rumah Tahfidz Yatim Dhuafa when creating opportunities and to find out the factors that hinder both the management and communication strategies used. This research uses a qualitative research method in the form of descriptive data results both through a process of data collection through observation, interviews, documentation stages, obtained from primary and secondary data. The results of this research show that the communication strategy for attracting visitor interest at Al-Qur'an Education and Tourism Destinations uses the Five Step Theory which consists of stages: Research, Planning, Implementation, Evaluation and Reporting. Meanwhile, in the execution process, the management also uses social media to facilitate access to information for the general public, both from tourist locations to tourism products.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"4 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research seeks to reveal the Da'wah Communication Strategy of the Program for Chatting about Islam, Faith, Ihsan, Al-Hijrah Mosque Sukajaya Palembang. There are two problem formulations in this research. First, what are the activities besides chatting about Islamic matters at the Al-Hijrah Sukajaya Mosque, Palembang? Second, what is the communication strategy for the Da'wah program for the Chat about Islamic Affairs program at the Al-Hijrah Mosque in Sukajaya, Palembang? This type of research is field research with a qualitative approach and analyzed using qualitative descriptive. The data collection technique that the author used in this research was observation, interviews and documentation techniques. The results of the research are that the Islamic Case Chat program is a program from the Al-Hijrah Mosque with a da'wah communication strategy carried out by the Islamic Case Chat program, namely that this program focuses on mobilizing the inner feelings and aspects of the Da'wah Partner's heart. By starting the activity with the recitation of Shalawat Jibril, Surah Yasin and Dhikr Tadriibul Zakaatil Qolbi Bil Ashwaati, creating a relaxed environment, they create opportunities for deep reflection and spiritual growth. Second, sending messages of advice and religious knowledge via WhatsApp and groups is an effective method for communicating with da'wah partners. This allows the delivery of messages that are planned and full of gentleness, as well as motivating them to study and take part in mosque activities. Third, inviting speakers or speakers who are experienced and competent in religious issues is an important strategy. These speakers can provide quality and useful presentations that support the da'wah message.
{"title":"Strategi Komunikasi Dakwah Program Ngobrol Perkara Masjid Al-Hijrah Sukajaya Palembang","authors":"D. Saputra, Abdur Razzaq, M. R. Hamandia","doi":"10.47134/pssh.v1i4.190","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.190","url":null,"abstract":"This research seeks to reveal the Da'wah Communication Strategy of the Program for Chatting about Islam, Faith, Ihsan, Al-Hijrah Mosque Sukajaya Palembang. There are two problem formulations in this research. First, what are the activities besides chatting about Islamic matters at the Al-Hijrah Sukajaya Mosque, Palembang? Second, what is the communication strategy for the Da'wah program for the Chat about Islamic Affairs program at the Al-Hijrah Mosque in Sukajaya, Palembang? This type of research is field research with a qualitative approach and analyzed using qualitative descriptive. The data collection technique that the author used in this research was observation, interviews and documentation techniques. The results of the research are that the Islamic Case Chat program is a program from the Al-Hijrah Mosque with a da'wah communication strategy carried out by the Islamic Case Chat program, namely that this program focuses on mobilizing the inner feelings and aspects of the Da'wah Partner's heart. By starting the activity with the recitation of Shalawat Jibril, Surah Yasin and Dhikr Tadriibul Zakaatil Qolbi Bil Ashwaati, creating a relaxed environment, they create opportunities for deep reflection and spiritual growth. Second, sending messages of advice and religious knowledge via WhatsApp and groups is an effective method for communicating with da'wah partners. This allows the delivery of messages that are planned and full of gentleness, as well as motivating them to study and take part in mosque activities. Third, inviting speakers or speakers who are experienced and competent in religious issues is an important strategy. These speakers can provide quality and useful presentations that support the da'wah message. \u0000 ","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"79 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aktivitas Dakwah, Melalui Metode, Cawisan di, Majelis Inaayatul, Qubro Desa, Teluk Kecapi, Kecamatan Pemulutan, Kabupaten Ogan, Ilir Rizkydermawan, Choiriyah, dan Muslimin, Ad-Dhiyaul Lami, Mahalul Qiyam, Doa Penutup, Pembacaan Maulid, Ceramah Kitab, Muqoddimah Al-Hadhromiyah, Sesi Tanya, Jawab, Makan Doa, Penutup Bersama
Da'wah is an important aspect of the Islamic religion which aims to spread religious teachings to the wider community. One of the da'wah methods that has been used at the Inaayatul Qubro Council is the Cawisan method. Cawisan is a place to prepare to listen to religious recitations or lectures delivered by Ulama or Ustadz (teachers) providing explanations of religious issues while the congregation listens and continues with questions and answers. This research aims to find out how da'wah activities use the cawisan method in the Inaayatul Qubro assembly, Teluk Kecapi Village, Pemulutan District, Ogan Ilir Regency and the Supporting and Inhibiting Factors. The research uses descriptive qualitative methods with data collection techniques of observation, interviews and documentation. In this research, behaviorist communication theory is used. The results of this research show that after attending the cawisan the congregation began to understand the benefits of studying Islamic teachings not only understanding them but being able to practice positive activities in daily life to achieve happiness in this world and the hereafter and show changes towards the better in accordance with Habib's teachings. as well as changes in behavior and thought patterns, this is proven by the increasing number of Cawisan members, and they are willing to attend every meeting. Cawisan method, namely Islamic teaching delivered in the mosque. The congregation in the mosque forms a circle facing the habib who is delivering material in the mosque. Habib and his congregation sat on the floor on the mosque shelf with their legs crossed. The material presented has been arranged systematically and continuously from one material to the next. The implementation of Cawisan is an activity that is held periodically, namely once a month, with learning using books. This event is usually held in the evening, especially after Isha prayer time, at the Al Wustho Mosque which is located in Teluk Kecapi Village, Pemulutan District, Ogan Ilir Regency. This activity went through several series of activities, namely: Opening, Reading of Maulid Ad-Dhiyaul Lami, Mahalul Qiyam, Closing Prayer, Reading of Maulid, Lecture on the Muqoddimah Al-Hadhromiyah Book, Question and Answer Session, Prayer, Eating Together, Closing.
{"title":"Aktivitas Dakwah Melalui Metode Cawisan di Majelis Inaayatul Qubro Desa Teluk Kecapi Kecamatan Pemulutan Kabupaten Ogan Ilir","authors":"Aktivitas Dakwah, Melalui Metode, Cawisan di, Majelis Inaayatul, Qubro Desa, Teluk Kecapi, Kecamatan Pemulutan, Kabupaten Ogan, Ilir Rizkydermawan, Choiriyah, dan Muslimin, Ad-Dhiyaul Lami, Mahalul Qiyam, Doa Penutup, Pembacaan Maulid, Ceramah Kitab, Muqoddimah Al-Hadhromiyah, Sesi Tanya, Jawab, Makan Doa, Penutup Bersama","doi":"10.47134/pssh.v1i4.185","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.185","url":null,"abstract":"Da'wah is an important aspect of the Islamic religion which aims to spread religious teachings to the wider community. One of the da'wah methods that has been used at the Inaayatul Qubro Council is the Cawisan method. Cawisan is a place to prepare to listen to religious recitations or lectures delivered by Ulama or Ustadz (teachers) providing explanations of religious issues while the congregation listens and continues with questions and answers. This research aims to find out how da'wah activities use the cawisan method in the Inaayatul Qubro assembly, Teluk Kecapi Village, Pemulutan District, Ogan Ilir Regency and the Supporting and Inhibiting Factors. The research uses descriptive qualitative methods with data collection techniques of observation, interviews and documentation. In this research, behaviorist communication theory is used. The results of this research show that after attending the cawisan the congregation began to understand the benefits of studying Islamic teachings not only understanding them but being able to practice positive activities in daily life to achieve happiness in this world and the hereafter and show changes towards the better in accordance with Habib's teachings. as well as changes in behavior and thought patterns, this is proven by the increasing number of Cawisan members, and they are willing to attend every meeting. Cawisan method, namely Islamic teaching delivered in the mosque. The congregation in the mosque forms a circle facing the habib who is delivering material in the mosque. Habib and his congregation sat on the floor on the mosque shelf with their legs crossed. The material presented has been arranged systematically and continuously from one material to the next. The implementation of Cawisan is an activity that is held periodically, namely once a month, with learning using books. This event is usually held in the evening, especially after Isha prayer time, at the Al Wustho Mosque which is located in Teluk Kecapi Village, Pemulutan District, Ogan Ilir Regency. This activity went through several series of activities, namely: Opening, Reading of Maulid Ad-Dhiyaul Lami, Mahalul Qiyam, Closing Prayer, Reading of Maulid, Lecture on the Muqoddimah Al-Hadhromiyah Book, Question and Answer Session, Prayer, Eating Together, Closing.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"32 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：