Cornelia Endang Lestari, Eni Murdiati, Sumaina Duku
This research aims to find out the communication ethics of online Gojek drivers in public services within campus A of Raden Fatah State Islamic University, Palembang. Using interpersonal communication theory and qualitative research methods. Ethics is understood as a set of values, morals, principles or standards of behavior shared by a person, group or society and even a nation. So Ethics is a science that discusses what is good and what is bad and about moral rights and obligations (morals). When communicating with customers or consumers, there are several ways that need to be considered, communicating is not just conveying information. However, also sensitivity to consumer feelings through the art of correct communication, namely by giving a good impression to customers because the first impression is the first thing the customer notices. Meanwhile, public services are one part of achieving the government's targets which aim to create an independent and prosperous society. The results of this research show that the communication ethics of online Gojek drivers within campus A of Raden Fatah State Islamic University, Palembang, requires several things to be done by an online Gojek driver, namely using a real identity, providing the best service, increasing the trust of all parties by establishing good direct communication. or indirectly, Do not select incoming orders, Express polite objections to customers if the customer wants to stop or stop by other than their destination. Meanwhile, the communication ethics of online Gojek drivers, especially those on campus A, Raden Fatah State Islamic University, Palembang, is to provide good and polite etiquette and provide satisfaction to customers in accordance with the customer's wishes or desires. Success in excellent service cannot be separated from the ability to choose the concept of personal approach or interpersonal communication.
本研究旨在了解巴伦邦拉登法塔国立伊斯兰大学 A 校区公共服务部门的 Gojek 网约车司机的沟通道德。采用人际沟通理论和定性研究方法。伦理被理解为一个人、一个群体或一个社会，甚至一个国家所共有的一套价值观、道德、原则或行为标准。因此，伦理学是一门讨论什么是好什么是坏以及道德权利和义务（道德）的科学。在与客户或消费者沟通时，有几种方式需要考虑，沟通不仅仅是传递信息。然而，还要通过正确的沟通艺术来体察消费者的感受，即给顾客留下良好的印象，因为第一印象是顾客注意到的第一件事。同时，公共服务是实现政府目标的一部分，政府的目标是建立一个独立和繁荣的社会。研究结果表明，巴伦邦拉登法塔国立伊斯兰大学 A 校区在线 Gojek 司机的沟通道德要求在线 Gojek 司机做到以下几点：使用真实身份、提供最佳服务、通过建立良好的直接沟通增加各方信任。同时，网约 Gojek 司机，尤其是巴伦邦拉登法塔国立伊斯兰大学 A 校区的网约 Gojek 司机的沟通道德是提供良好的礼貌礼仪，按照客户的意愿或愿望为客户提供满意的服务。优质服务的成功离不开选择个人方法或人际沟通概念的能力。
{"title":"Etika Komunikasi Driver Gojek Online Dalam Pelayanan Publik di Lingkungan Kampus A Universitas Islam Negeri Raden Fatah Palembang","authors":"Cornelia Endang Lestari, Eni Murdiati, Sumaina Duku","doi":"10.47134/pssh.v1i4.187","DOIUrl":"https://doi.org/10.47134/pssh.v1i4.187","url":null,"abstract":"This research aims to find out the communication ethics of online Gojek drivers in public services within campus A of Raden Fatah State Islamic University, Palembang. Using interpersonal communication theory and qualitative research methods. Ethics is understood as a set of values, morals, principles or standards of behavior shared by a person, group or society and even a nation. So Ethics is a science that discusses what is good and what is bad and about moral rights and obligations (morals). When communicating with customers or consumers, there are several ways that need to be considered, communicating is not just conveying information. However, also sensitivity to consumer feelings through the art of correct communication, namely by giving a good impression to customers because the first impression is the first thing the customer notices. Meanwhile, public services are one part of achieving the government's targets which aim to create an independent and prosperous society. The results of this research show that the communication ethics of online Gojek drivers within campus A of Raden Fatah State Islamic University, Palembang, requires several things to be done by an online Gojek driver, namely using a real identity, providing the best service, increasing the trust of all parties by establishing good direct communication. or indirectly, Do not select incoming orders, Express polite objections to customers if the customer wants to stop or stop by other than their destination. Meanwhile, the communication ethics of online Gojek drivers, especially those on campus A, Raden Fatah State Islamic University, Palembang, is to provide good and polite etiquette and provide satisfaction to customers in accordance with the customer's wishes or desires. Success in excellent service cannot be separated from the ability to choose the concept of personal approach or interpersonal communication.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mutia Erda Anggreini, Fifi Hasmawati, Anita Trisiah
This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix theory, namely advertising, sales promotion, personal/face-to-face selling, public relations and direct marketing to promote products to buyers. Of all the promotional mixes implemented by Anggrek Souvenir, the advertising strategy carried out by posting product photos on social media is not very active and utilized, even though nowadays other business people use social media to promote their products. However, sales promotion is the most effective strategy used by Anggrek Souvenir in promoting its products.
{"title":"Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk","authors":"Mutia Erda Anggreini, Fifi Hasmawati, Anita Trisiah","doi":"10.47134/pssh.v1i3.176","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.176","url":null,"abstract":"This research is entitled \"Orchid Souvenir Marketing Communication Strategy in Promoting Products\". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix theory, namely advertising, sales promotion, personal/face-to-face selling, public relations and direct marketing to promote products to buyers. Of all the promotional mixes implemented by Anggrek Souvenir, the advertising strategy carried out by posting product photos on social media is not very active and utilized, even though nowadays other business people use social media to promote their products. However, sales promotion is the most effective strategy used by Anggrek Souvenir in promoting its products.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Perception is a process upstream from the senses, namely stimuli that humans receive through the senses and is sometimes called a sensory process. Talking about futsal and women, this issue is still relevant to be raised in this study, this is related to the fact that many people still think that women are not enough able to play futsal. The problem in this research is how students' perceptions are based on social, cultural and religious perspectives as well as campus participation in supporting women's sports activities. The purpose of this research is to find out students' perceptions of female students' participation in women's futsal, to find out students' perceptions about society which still views women's futsal as a taboo, to find out students' perceptions of women's futsal from an Islamic and Islamic perspective or point of view. This research uses a qualitative research method with a descriptive qualitative approach to describe phenomena based on incoming data, interview and documentation data collection techniques. Based on the results of the research and discussion, it can be concluded that the meanings formed can be mapped into 4 things, namely meaning viewed from the background, meaning viewed from the perspective of society and the concept of gender, religious views and Islamic law. Students do not agree that futsal can only be played by men even though society still views women's futsal negatively. According to Islamic views, it is legal as long as there is not much harm in it, the campus is a place for female students to join the sport of futsal
{"title":"Persepsi Mahasiswa Prodi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi Terhadap Olahraga Futsal Perempuan di UIN Raden Fatah Palembang","authors":"M. A. Arsalan, Nuraida, Muslimin","doi":"10.47134/pssh.v1i3.178","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.178","url":null,"abstract":"Perception is a process upstream from the senses, namely stimuli that humans receive through the senses and is sometimes called a sensory process. Talking about futsal and women, this issue is still relevant to be raised in this study, this is related to the fact that many people still think that women are not enough able to play futsal. The problem in this research is how students' perceptions are based on social, cultural and religious perspectives as well as campus participation in supporting women's sports activities. The purpose of this research is to find out students' perceptions of female students' participation in women's futsal, to find out students' perceptions about society which still views women's futsal as a taboo, to find out students' perceptions of women's futsal from an Islamic and Islamic perspective or point of view. This research uses a qualitative research method with a descriptive qualitative approach to describe phenomena based on incoming data, interview and documentation data collection techniques. Based on the results of the research and discussion, it can be concluded that the meanings formed can be mapped into 4 things, namely meaning viewed from the background, meaning viewed from the perspective of society and the concept of gender, religious views and Islamic law. Students do not agree that futsal can only be played by men even though society still views women's futsal negatively. According to Islamic views, it is legal as long as there is not much harm in it, the campus is a place for female students to join the sport of futsal","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"26 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is entitled "Semiotic Analysis in the Animated Film The Anthem of the Hear". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting and watching the animated film The Anthem Of The Heart. The research results show that Roland Barthes's semiotics is interesting to use in analyzing a film and has a clear meaning that can be seen from every scene that the researcher analyzes regarding the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. The meaning of denotation is a sign that is visible to the five senses, such as images of palaces and outstretched hands, then the meaning of connotation requires a deeper understanding of the meaning of denotation where the meaning of connotation can give rise to various meanings depending on the point of view of the person giving the meaning. The meaning of myth is formed from the meaning of denotation and connotation. According to Barthes, myth is not always related to culture or customs but is also related to ideology that spreads in wider society. It can be seen in the nine scenes that researchers analyzed, such as myths about crying, helping hands, and divorce.
{"title":"Analisis Semiotika Dalam Film Animasi The Anthem Of The Heart","authors":"Novi Yulia, Fifi Hasmawati, dan Muslimin","doi":"10.47134/pssh.v1i3.172","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.172","url":null,"abstract":"This research is entitled \"Semiotic Analysis in the Animated Film The Anthem of the Hear\". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting and watching the animated film The Anthem Of The Heart. The research results show that Roland Barthes's semiotics is interesting to use in analyzing a film and has a clear meaning that can be seen from every scene that the researcher analyzes regarding the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. The meaning of denotation is a sign that is visible to the five senses, such as images of palaces and outstretched hands, then the meaning of connotation requires a deeper understanding of the meaning of denotation where the meaning of connotation can give rise to various meanings depending on the point of view of the person giving the meaning. The meaning of myth is formed from the meaning of denotation and connotation. According to Barthes, myth is not always related to culture or customs but is also related to ideology that spreads in wider society. It can be seen in the nine scenes that researchers analyzed, such as myths about crying, helping hands, and divorce.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"40 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The emergence of social media is one of the results of the very rapid development of the internet and technology. Instagram is one of the most popular social media platforms for tourism promotion because it allows the rapid dissemination of information. Green Paradise Tourism is one type of tourism that uses Instagram as a promotional tool. The aim of this research is to find out how managers use social media to promote their tourism, as well as supporting and inhibiting factors in using Instagram. This research uses a qualitative method that uses a descriptive approach. The data collection methods used were interviews, observation and documentation. The research results show that: (1) Instagram is very effective as a promotional platform by using its features such as photo titles or captions, hashtags, Instagram stories, reposts and reels, as well as using the AIDA concept (Attention, Interest, Desire, Action) to attract followers' attention. (2) Factors that support the use of Instagram social media to promote Green Paradise Tourism in Pagar Alam City are promotions using its features such as photo titles or captions. Meanwhile, the inhibiting factors are the content to be posted and promoted as well as competition with destinations, especially with more aggressive promotional tactics or greater attractiveness.
{"title":"Penggunaan Media Sosial sebagai Sarana Promosi Wisata Kota Pagar Alam (Studi Kasus pada Akun Instagram @greenparadise_pga16)","authors":"Rani Julianti, Hamidah, Muslimin","doi":"10.47134/pssh.v1i3.174","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.174","url":null,"abstract":"The emergence of social media is one of the results of the very rapid development of the internet and technology. Instagram is one of the most popular social media platforms for tourism promotion because it allows the rapid dissemination of information. Green Paradise Tourism is one type of tourism that uses Instagram as a promotional tool. The aim of this research is to find out how managers use social media to promote their tourism, as well as supporting and inhibiting factors in using Instagram. This research uses a qualitative method that uses a descriptive approach. The data collection methods used were interviews, observation and documentation. The research results show that: (1) Instagram is very effective as a promotional platform by using its features such as photo titles or captions, hashtags, Instagram stories, reposts and reels, as well as using the AIDA concept (Attention, Interest, Desire, Action) to attract followers' attention. (2) Factors that support the use of Instagram social media to promote Green Paradise Tourism in Pagar Alam City are promotions using its features such as photo titles or captions. Meanwhile, the inhibiting factors are the content to be posted and promoted as well as competition with destinations, especially with more aggressive promotional tactics or greater attractiveness. \u0000 \u0000 ","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"36 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Desi Fitri Salsabila, Choiriyah, dan Muslimin, Choiriyah dan, Muslimin
The background to this research is the discourse about radicalism in Indonesia which has become a hot topic of conversation in 2021 after the bombing in front of the Makassar Cathedral Church, one of which is Media NU Online. The research method used is qualitative with a quantitative approach, data was obtained through literature review of discourse texts and documentation. The theory used in this research is Teun Andreas Van Dijk's Critical Discourse Analysis theory. The results of this research are that NU Online tries to fight Indonesian radicalism by confirming the Aswaja teachings contained in a news report delivered by the Deputy General Chairperson of the PBNU (Period 2010-2015) H. As'ad Said Ali that the nadhliyin are to revive the Aswaja tradition in everyday life -day and implementing the attitude of Religious Moderation contained in four news stories and one article, through the institutions under its auspices, through NU Online media inviting nahdliyin in particular to live in harmony between religious communities, be tolerant and implement an attitude of religious moderation.
本研究的背景是印尼关于激进主义的讨论，2021 年望加锡大教堂前的爆炸事件后，激进主义成为热门话题，媒体 NU Online 就是其中之一。本研究采用定性与定量相结合的研究方法，通过对话语文本和文献资料的文献综述获取数据。本研究采用的理论是 Teun Andreas Van Dijk 的批判性话语分析理论。研究结果表明，"全国大学生在线 "试图通过证实印尼全国大学生联合会副总主席（2010-2015 年）H. As'ad Said Ali 发表的新闻报道中所包含的阿斯瓦贾教义来打击印尼激进主义。阿斯阿德-赛义德-阿里（As'ad Said Ali）在其新闻报道中指出，"纳什德利扬"（nadhliyin）应在日常生活中恢复 "阿斯瓦贾"（Aswaja）传统，并通过其下属机构，通过 "国家大学在线"（NU Online）媒体落实四篇新闻报道和一篇文章中所载的 "宗教温和"（Religious Moderation）态度，特别是邀请 "纳什德利扬"（nadhliyin）在各宗教社区之间和谐相处、宽容并落实宗教温和态度。
{"title":"Analisis Isi Media NU Online dalam Mencegah Radikalisme di Indonesia","authors":"Desi Fitri Salsabila, Choiriyah, dan Muslimin, Choiriyah dan, Muslimin","doi":"10.47134/pssh.v1i3.182","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.182","url":null,"abstract":"The background to this research is the discourse about radicalism in Indonesia which has become a hot topic of conversation in 2021 after the bombing in front of the Makassar Cathedral Church, one of which is Media NU Online. The research method used is qualitative with a quantitative approach, data was obtained through literature review of discourse texts and documentation. The theory used in this research is Teun Andreas Van Dijk's Critical Discourse Analysis theory. The results of this research are that NU Online tries to fight Indonesian radicalism by confirming the Aswaja teachings contained in a news report delivered by the Deputy General Chairperson of the PBNU (Period 2010-2015) H. As'ad Said Ali that the nadhliyin are to revive the Aswaja tradition in everyday life -day and implementing the attitude of Religious Moderation contained in four news stories and one article, through the institutions under its auspices, through NU Online media inviting nahdliyin in particular to live in harmony between religious communities, be tolerant and implement an attitude of religious moderation.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media is a type of cyber media whose presence is in line with the development of information technology, especially the internet. Social media is present and changing the communication paradigm in today's society. Communication is not limited by distance, time or space, it can occur anywhere, at any time, without having to meet face to face. This social media not only contains information that is accessed by the public (netizens) but on the other hand, anyone can produce content and distribute it. Social media is also a place to build one's self-image in front of other people. This building of popularity and existence is a matter of satisfaction for most people. Instagram is one of the social media that is popular with Indonesians. . Instagram is a social media application that is used to share photos and videos. Instagram is a promising tool for various accounts such as entertainment and online shops. And promotional events. The need for information is basic for humans today. Humans rely on information to fulfill various needs such as increasing knowledge, improving skills, reducing uncertainty, gaining satisfaction and so on. Bebajoemputan Palembang shop promotes its products using Instagram to maintain the existence of local jumputan cloth culture and encourage local brands to develop rapidly. Jumputan cloth has high historical and cultural value, witnessing the history of Palembang for hundreds of years. Jumputan is a way of applying decoration to textiles by tying certain parts together and then dipping them in dye.
{"title":"Penggunaan Media Instagram dalam Mempertahankan Budaya Lokal Kain Jumputan Kota Palembang (@bebajoemputan)","authors":"M. Agustini, Achmad Syarifudin, Muslimin","doi":"10.47134/pssh.v1i3.171","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.171","url":null,"abstract":"Social media is a type of cyber media whose presence is in line with the development of information technology, especially the internet. Social media is present and changing the communication paradigm in today's society. Communication is not limited by distance, time or space, it can occur anywhere, at any time, without having to meet face to face. This social media not only contains information that is accessed by the public (netizens) but on the other hand, anyone can produce content and distribute it. Social media is also a place to build one's self-image in front of other people. This building of popularity and existence is a matter of satisfaction for most people. Instagram is one of the social media that is popular with Indonesians. . Instagram is a social media application that is used to share photos and videos. Instagram is a promising tool for various accounts such as entertainment and online shops. And promotional events. The need for information is basic for humans today. Humans rely on information to fulfill various needs such as increasing knowledge, improving skills, reducing uncertainty, gaining satisfaction and so on. Bebajoemputan Palembang shop promotes its products using Instagram to maintain the existence of local jumputan cloth culture and encourage local brands to develop rapidly. Jumputan cloth has high historical and cultural value, witnessing the history of Palembang for hundreds of years. Jumputan is a way of applying decoration to textiles by tying certain parts together and then dipping them in dye.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"37 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research is motivated by the thrifting business which is experiencing significant growth in Indonesia because the cheap, unique and quality prices offered by thrift shops have become an attractive alternative for shoppers on a limited budget. However, the thrift business is faced with the challenge of competition and the ban on imports of used clothing in Indonesia, which has had a negative impact on thrift traders. Therefore, this research aims to investigate the thrift business strategy carried out by @Ngebedje_store. The research method used is descriptive qualitative with data collection through observation, interviews and documentation. In this research, Promotion Mix theory such as Advertising, Sales Promotion, Publicity and Personal Selling is applied to evaluate the effectiveness of the promotional strategy implemented by Ngebedje Store. The research results show that Ngebedje Store has succeeded in implementing the four elements of the promotional mix well. This strategy has increased customer interest in the products offered, resulting in increased sales, as well as growth in the number of followers on his Instagram account. Apart from that, Ngebedje Store has also succeeded in maintaining customer loyalty by fostering trust, maintaining satisfaction and maintaining good relationships with customers. This ultimately made Ngebedje Store able to survive and compete in the thrift industry in Palembang.
{"title":"Strategi Bisnis Thrifting @ngebedje_store di Palembang","authors":"Elvira Putri Utami, Fifi Hasmawati, Manalullaili","doi":"10.47134/pssh.v1i3.177","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.177","url":null,"abstract":"The research is motivated by the thrifting business which is experiencing significant growth in Indonesia because the cheap, unique and quality prices offered by thrift shops have become an attractive alternative for shoppers on a limited budget. However, the thrift business is faced with the challenge of competition and the ban on imports of used clothing in Indonesia, which has had a negative impact on thrift traders. Therefore, this research aims to investigate the thrift business strategy carried out by @Ngebedje_store. The research method used is descriptive qualitative with data collection through observation, interviews and documentation. In this research, Promotion Mix theory such as Advertising, Sales Promotion, Publicity and Personal Selling is applied to evaluate the effectiveness of the promotional strategy implemented by Ngebedje Store. The research results show that Ngebedje Store has succeeded in implementing the four elements of the promotional mix well. This strategy has increased customer interest in the products offered, resulting in increased sales, as well as growth in the number of followers on his Instagram account. Apart from that, Ngebedje Store has also succeeded in maintaining customer loyalty by fostering trust, maintaining satisfaction and maintaining good relationships with customers. This ultimately made Ngebedje Store able to survive and compete in the thrift industry in Palembang.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"25 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to examine the communication strategies used by the Village Head in developing youth creativity in the sport of football. This research was carried out using a qualitative approach and in-depth interview methods with Village Heads, coaches and youth participants in the football program. The research results show that there are several communication strategies used by the Hamlet Head, including providing adequate facilities and infrastructure, facilitating training activities, and providing moral and motivational support to teenagers. Apart from that, the Hamlet Head also utilizes social media platforms to facilitate communication and coordination between various related parties. In the context of developing creativity, it was found that the communication strategies used by the Hamlet Head were able to motivate teenagers to develop technical and tactical skills in the sport of football. Apart from that, positive interactions between the Village Head, coaches and teenagers also make a significant contribution to improving performance and competitive spirit in this field. This research provides an important contribution to understanding the important role of the Village Head in developing youth creativity in the sport of football through effective communication strategies. Practical implications of this research include the implementation of more planned and focused communication strategies to support the development of sports talent at the local level.
{"title":"Strategi Komunikasi Kepala Dusun Dalam Mengembangkan Kreativitas dalam Bidang Olahraga Sepak Bola pada Remaja Desa Margorukun Dusun Telagarja Kabupaten Banyuasin","authors":"Dzikri Nurhidayati, M. Isnaini, Selvia Assoburu","doi":"10.47134/pssh.v1i3.181","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.181","url":null,"abstract":"This research aims to examine the communication strategies used by the Village Head in developing youth creativity in the sport of football. This research was carried out using a qualitative approach and in-depth interview methods with Village Heads, coaches and youth participants in the football program. The research results show that there are several communication strategies used by the Hamlet Head, including providing adequate facilities and infrastructure, facilitating training activities, and providing moral and motivational support to teenagers. Apart from that, the Hamlet Head also utilizes social media platforms to facilitate communication and coordination between various related parties. In the context of developing creativity, it was found that the communication strategies used by the Hamlet Head were able to motivate teenagers to develop technical and tactical skills in the sport of football. Apart from that, positive interactions between the Village Head, coaches and teenagers also make a significant contribution to improving performance and competitive spirit in this field. This research provides an important contribution to understanding the important role of the Village Head in developing youth creativity in the sport of football through effective communication strategies. Practical implications of this research include the implementation of more planned and focused communication strategies to support the development of sports talent at the local level.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"39 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is entitled "The Role of Religious Figures in Increasing Religious Harmony in Metro Rejo Village, East Buay Madang District, East Oku Regency." Researchers try to reveal the role of religious figures in increasing religious harmony. There are two problem formulations studied. First, what is the role of religious figures in increasing religious harmony? Second, what are the communication strategies of religious figures in increasing religious harmony? The samples in this research were Muslim and Hindu religious leaders as well as the Metro Rejo village head. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, persuasive communication strategy theory is used. The results of the research found that religious leaders had implemented ways of adapting and interacting without differentiating between the race, ethnicity and religion of the community. The role played by religious figures in increasing religious harmony is by directing each congregation to always remind us of God Almighty, giving advice and carrying out religious activities in accordance with their respective beliefs and must respect each other and uphold the value of tolerance. The communication strategy carried out by religious leaders is carrying out activities together, such as cleaning the village environment, creating village facilities and infrastructure and holding deliberations to open up new ideas or thoughts so that when viewed from the perspective of communication between religious communities in Metro Rejo village This communication interaction was successful. This is proven by the people who uphold inter-religious tolerance and always help others regardless of social status, be it a person's race, ethnicity, religion or culture.
本研究的题目是 "宗教人物在增进东奥库地区东布艾马当地区美罗雷乔村宗教和谐中的作用"。研究人员试图揭示宗教人士在增进宗教和谐中的作用。所研究的问题有两个。第一，宗教人士在增进宗教和谐中的作用是什么？第二，宗教人士在增进宗教和谐方面有哪些沟通策略？本研究的样本是穆斯林和印度教的宗教领袖以及 Metro Rejo 村的村长。本研究采用描述性定性方法，通过观察、访谈和文献收集数据。本研究采用了说服沟通策略理论。研究结果发现，宗教领袖实施了不区分社区种族、民族和宗教的适应和互动方式。宗教人士在增进宗教和谐方面发挥的作用是，引导每个信众时刻谨记全能的真主，根据各自的信仰提出建议和开展宗教活动，并且必须相互尊重，坚持宽容的价值观。宗教领袖们采取的沟通策略是共同开展活动，如清洁村庄环境、创建村庄设施和基础设施、举行讨论会以开拓新的思路或想法，因此，从美德罗雷乔村宗教团体间沟通的角度来看，这种沟通互动是成功的。这一点可以从人们坚持宗教间的宽容以及不分种族、民族、宗教或文化等社会地位而始终帮助他人的行为中得到证明。
{"title":"Peran Tokoh Agama Dalam Meningkatkan Kerukunan Umat Beragama di Desa Metro Rejo Kecamatan Buay Madang Timur Kabupaten Oku Timur","authors":"Aning Prasitiya, Candra Darmawan, Selvia Assoburu","doi":"10.47134/pssh.v1i3.180","DOIUrl":"https://doi.org/10.47134/pssh.v1i3.180","url":null,"abstract":"This research is entitled \"The Role of Religious Figures in Increasing Religious Harmony in Metro Rejo Village, East Buay Madang District, East Oku Regency.\" Researchers try to reveal the role of religious figures in increasing religious harmony. There are two problem formulations studied. First, what is the role of religious figures in increasing religious harmony? Second, what are the communication strategies of religious figures in increasing religious harmony? The samples in this research were Muslim and Hindu religious leaders as well as the Metro Rejo village head. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, persuasive communication strategy theory is used. The results of the research found that religious leaders had implemented ways of adapting and interacting without differentiating between the race, ethnicity and religion of the community. The role played by religious figures in increasing religious harmony is by directing each congregation to always remind us of God Almighty, giving advice and carrying out religious activities in accordance with their respective beliefs and must respect each other and uphold the value of tolerance. The communication strategy carried \u0000out by religious leaders is carrying out activities together, such as cleaning the village environment, creating village facilities and infrastructure and holding deliberations to open up new ideas or thoughts so that when viewed from the perspective of communication between religious communities in Metro Rejo village This communication interaction was successful. This is proven by the people who uphold inter-religious tolerance and always help others regardless of social status, be it a person's race, ethnicity, religion or culture.","PeriodicalId":500077,"journal":{"name":"Pubmedia Social Sciences and Humanities","volume":"39 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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