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Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time 平衡还是失衡,这是一个问题:研发/营销权力结构对新产品开发时间的影响
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-01 DOI: 10.1016/j.jengtecman.2024.101817
Chia-Yang Chang , Yung-Chien Lou , Lien-Ti Bei

Accelerating new product development (NPD) to gain a first-mover advantage is crucial in today's competitive business landscape. This paper aims to examine the effective power structure in NPD projects through the lens of two divergent theoretical perspectives: Information Processing Theory (IPT) and Resource Dependence Theory (RDT). While IPT suggests the benefit of a balanced decision-making power among various subunits, RDT advocates for a concentrated decision power for faster consensus and efficiency. Our research specifically investigates whether a balanced or imbalanced R&D/marketing power structure is more conducive to accelerating NPD time. This focus stems from the recognition that the interplay between R&D and marketing is critical in shaping NPD outcomes, though we acknowledge the broader context of multifunctional collaboration in NPD, including aspects like manufacturing. The paper tests two competing hypotheses: one advocating a balanced R&D/marketing power structure as per IPT, and the other supporting a dominant R&D/marketing power structure in line with RDT. We surveyed project leaders, R&D, and marketing personnel from 126 NPD projects across 87 Taiwanese firms. The empirical results significantly endorse the balanced R&D/marketing power structure hypothesis, suggesting that a harmonious collaboration between these two key subunits can expedite NPD processes. Our findings contribute to both academic research and managerial practice by offering nuanced insights into optimizing power structures within NPD teams, particularly highlighting the efficacy of a balanced R&D/marketing approach in the context of the prevalent theories.

加快新产品开发(NPD)以获得先发优势,在当今竞争激烈的商业环境中至关重要。本文旨在通过两种不同的理论视角来研究 NPD 项目中的有效权力结构:信息处理理论(IPT)和资源依赖理论(RDT)。信息处理理论(IPT)认为各子单位之间的决策权应保持平衡,而资源依赖理论(RDT)则主张集中决策权,以加快达成共识和提高效率。我们的研究专门探讨了研发/营销权力结构的平衡或不平衡是否更有利于加快新产品开发的时间。我们之所以关注这个问题,是因为我们认识到,研发和市场营销之间的相互作用对形成新产品开发的结果至关重要,尽管我们也承认新产品开发中的多功能协作具有更广泛的背景,包括制造等方面。本文检验了两个相互竞争的假设:一个假设主张按照 IPT 建立平衡的研发/营销权力结构,另一个假设则支持按照 RDT 建立主导的研发/营销权力结构。我们对 87 家台湾企业的 126 个 NPD 项目的项目负责人、研发人员和营销人员进行了调查。实证结果大大证实了研发/营销权力结构平衡的假设,表明这两个关键子单位之间的和谐合作可以加快新产品开发进程。我们的研究结果为学术研究和管理实践做出了贡献,为优化 NPD 团队内部的权力结构提供了细致入微的见解,特别是强调了在流行理论背景下研发/营销平衡方法的有效性。
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引用次数: 0
Demographic and social differences in autonomous vehicle technology acceptance in Hungary 匈牙利接受自动驾驶汽车技术的人口和社会差异
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-01 DOI: 10.1016/j.jengtecman.2024.101813
Melinda Jászberényi , Katalin Ásványi , Csaba Csiszár , László Kökény

Progress in automation has resulted in a growing number of autonomous vehicles (AVs). However, demographic and social differences behind the acceptance of AV technology are an emerging topic in the East-Central European region. These countries (e.g., Poland, Slovakia, Romania) move on a similar technological development path, and the social and economic conditions are alike; thus, Hungary represents this region well. This study contributes to fill this niche. We used quantitative research methods (factor analysis, Kruskal-Wallis H test, Pearson-correlation) to analyze with a snowball (non-probability) sampling. The Hungarian respondents (N=949) selected in the sample were interviewed through a face-to-face and online quantitative questionnaire. The results show that gender and age influence mostly the acceptance; residence and occupation have only partial influence. The propensity to take risks is significantly differentiated in almost all demographic segments. The results facilitate differentiation of users based on their demographic characteristics in AV adoption. Furthermore, the integration of risk propensity into the analysis helps to identify which potential user groups are more likely to overcome any fears of novelty or which clusters are more likely to adopt the current framework of safe transport without driver control. The outcomes are of interest to engineers, manufacturers and policy-makers who can adapt their products, services and taking measures to meet the mobility needs of potential users and introduce effective incentives to increase public acceptance of AVs.

自动化技术的进步使自动驾驶汽车(AV)的数量不断增加。然而,在东欧和中欧地区,接受自动驾驶汽车技术背后的人口和社会差异是一个新出现的话题。这些国家(如波兰、斯洛伐克、罗马尼亚)走在类似的技术发展道路上,社会和经济条件相似;因此,匈牙利很好地代表了这一地区。本研究有助于填补这一空白。我们采用了定量研究方法(因子分析、Kruskal-Wallis H 检验、Pearson-correlation),以滚雪球(非概率)抽样方式进行分析。通过面对面和在线定量问卷调查的方式,对样本中选取的匈牙利受访者(N=949)进行了访谈。结果显示,性别和年龄对接受度影响最大;居住地和职业仅有部分影响。承担风险的倾向在几乎所有人群中都有显著差异。这些结果有助于在采用视听产品时根据人口特征对用户进行区分。此外,将风险倾向纳入分析有助于确定哪些潜在用户群体更有可能克服对新事物的恐惧,或者哪些群组更有可能采用当前无驾驶员控制的安全运输框架。分析结果对工程师、制造商和政策制定者很有意义,他们可以调整其产品、服务和措施,以满足潜在用户的移动需求,并引入有效的激励措施,提高公众对自动驾驶汽车的接受度。
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引用次数: 0
How established firms build digital capabilities for business model innovation: An exploratory case study 老牌企业如何建立商业模式创新的数字化能力:探索性案例研究
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-01 DOI: 10.1016/j.jengtecman.2024.101819
Liping Liang , Siyuan Chen , Dong Wu , Xiaobo Wu

Due to rapid digital advancements, established firms are actively pursuing business model innovation to seize emerging opportunities. By effectively managing digital technologies and related resources, digital capabilities play a crucial role in enabling such innovation. Through an exploratory case study of two established Chinese firms, we propose a process model that reveals a hierarchical structure of digital capabilities and two distinct approaches for utilizing these capabilities to enable exploitative and exploratory business model innovation, respectively. This study contributes to the emerging business model innovation literature by showcasing how digital capabilities are developed and utilized to facilitate business model innovation.

由于数字技术的飞速发展,老牌企业都在积极进行商业模式创新,以抓住新出现的机遇。通过有效管理数字技术和相关资源,数字能力在实现这种创新方面发挥着至关重要的作用。通过对两家中国老牌企业的探索性案例研究,我们提出了一个流程模型,揭示了数字能力的层次结构,以及利用这些能力分别实现探索性和开发性商业模式创新的两种不同方法。本研究通过展示如何开发和利用数字能力来促进商业模式创新,为新兴的商业模式创新文献做出了贡献。
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引用次数: 0
Learning ambidexterity and technology innovation: The moderating effect of knowledge network modularity 学习灵活性与技术创新:知识网络模块化的调节作用
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-19 DOI: 10.1016/j.jengtecman.2024.101812
Ziyi Zhao , Yulan Shen

The aim of this paper is to investigate the impact of learning ambidexterity on firms’ technological innovation, especially in the context of varying degrees of modularity in firms’ knowledge networks. By combining temporal and cognitive aspects, this study focuses on the micro-level utilization of knowledge and redefines exploratory and exploitative learning as learning unfamiliar and familiar knowledge, respectively. Building upon previous research, we classify learning ambidexterity into combined and balanced forms, further investigate their influence on innovation performance. Utilizing a panel data set spanning 10 years of 63 semiconductor firms listed in the US market, our findings reveal that combined learning ambidexterity effectively harnesses the complementary effects of both learning patterns, resulting in a positive influence on technological innovation. Conversely, balanced learning ambidexterity hampers knowledge transferability between these two patterns leading to a negative impact on technological innovation. Additionally, we employ patent data to measure the degree of modularity within firms’ knowledge networks. Our results indicate that higher levels of modularity enhance the positive effect of combined learning ambidexterity on innovation while mitigating its negative impact for balanced learning ambidexterity. These findings suggest the importance for firms to strategically manage and dynamically orchestrate learning ambidexterity alongside double-loop learning practices, while continuously structuring and facilitating reuse within organizational knowledge networks to create favorable circumstances for the effective implementation of learning ambidexterity.

本文旨在研究学习灵活性对企业技术创新的影响,尤其是在企业知识网络模块化程度不同的背景下。通过结合时间和认知两个方面,本研究侧重于微观层面的知识利用,并将探索性学习和利用性学习分别重新定义为学习陌生知识和熟悉知识。在前人研究的基础上,我们将学习模糊性分为组合形式和平衡形式,并进一步研究它们对创新绩效的影响。我们利用 63 家在美国市场上市的半导体公司 10 年的面板数据集,研究结果表明,组合型学习灵活性能有效利用两种学习模式的互补效应,从而对技术创新产生积极影响。相反,均衡学习的灵活性则会阻碍这两种学习模式之间的知识转移,从而对技术创新产生负面影响。此外,我们还利用专利数据来衡量企业知识网络的模块化程度。我们的研究结果表明,较高的模块化程度会增强综合学习型灵活性对创新的积极影响,同时减轻其对平衡学习型灵活性的消极影响。这些研究结果表明,企业必须对学习灵活性与双环学习实践进行战略管理和动态协调,同时不断构建和促进组织知识网络内的再利用,为有效实施学习灵活性创造有利条件。
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引用次数: 0
The impact of dynamic capabilities of platform firms on value co-creation - An empirical study based on chinese firms 平台型企业动态能力对价值共创的影响--基于中国企业的实证研究
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-08 DOI: 10.1016/j.jengtecman.2024.101804
Yu-lian Liu, Fu-lin Wang

This paper explores the mechanism of dynamic capabilities of platform firms on value co-creation in a complex environment. Based on previous studies, a theoretical model of the relationship between dynamic capabilities, indirect network effects and value co-creation is constructed, and data are collected by distributing questionnaires and empirically tested using structural equation modeling. The results show that the dynamic capability of platform enterprises positively affects the value co-creation of ecosystem, and the indirect network effect plays a mediating role between the dynamic capability of platform enterprises and value co-creation. Finally, relevant management recommendations are proposed based on the research results.

本文探讨了复杂环境下平台型企业动态能力对价值共创的影响机制。在前人研究的基础上,构建了动态能力、间接网络效应与价值共创关系的理论模型,并通过发放问卷收集数据,运用结构方程模型进行实证检验。结果表明,平台企业动态能力正向影响生态系统价值共创,间接网络效应在平台企业动态能力与价值共创之间起中介作用。最后,根据研究结果提出了相关管理建议。
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引用次数: 0
Exploring team roles for social innovation labs: Toward a competence-based role self-assessment approach 探索社会创新实验室的团队角色:采用基于能力的角色自我评估方法
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-01-01 DOI: 10.1016/j.jengtecman.2024.101799
Ferney Osorio , Fabio Cruz , Mauricio Camargo , Laurent Dupont , José Ismael Peña

This research proposes a competence-based role model as a methodological basis for guiding the conformation of social innovation lab (SI lab) teams. Based on a comprehensive literature review including the comparison of 7 innovation team frameworks and a set of 14 competences for SI lab teams, a model consisting of the roles of facilitator, maker, visionary and manager is proposed. Applied to 10 nascent SI lab teams from Latin American universities, the self-assessment methodology provides an interpretative approach for SI lab teams to position themselves with regards to their competence profile and proposed roles, while identifying strategies for improvement.

本研究提出了一个基于能力的角色模型,作为指导社会创新实验室(SI lab)团队组建的方法论基础。在对 7 个创新团队框架和一套 14 项社会创新实验室团队能力进行比较等全面文献综述的基础上,提出了一个由促进者、创造者、远见者和管理者等角色组成的模型。自我评估方法适用于拉丁美洲各大学的 10 个新兴 SI 实验室团队,为 SI 实验室团队提供了一种解释性方法,使其能够根据自身能力概况和拟议角色进行自我定位,同时确定改进战略。
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引用次数: 0
Project performance and innovation: The impact of absorptive capacity and learning culture 项目绩效与创新:吸收能力和学习文化的影响
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-01-01 DOI: 10.1016/j.jengtecman.2024.101797
Rodrigo Valio Dominguez Gonzalez

Previous studies indicate that absorptive capacity (ACAP) is a key factor for companies to achieve dynamic capability and competitive advantage. This construct is usually operationalized from two dimensions, namely the potential absorptive capacity (PACAP) and the realized absorptive capacity (RACAP). This study investigates the influence of both ACAP dimensions concerning project performance and project innovation, in addition to analyzing the mediating role played by the learning culture in these relations. Moreover, these relations are investigated based on the structural equation modeling (SEM) method, using the partial least square (PLS) approach, applied to a sample of 128 companies in the automotive industry that manufacture auto parts. According to the results, project performance and project innovation are differently impacted by PACAP and RACAP. Furthermore, the study points out that learning culture only influences relations between RACAP and project performance and project innovation.

以往的研究表明,吸收能力(ACAP)是企业实现动态能力和竞争优势的关键因素。这一概念通常从两个维度进行操作,即潜在吸收能力(PACAP)和实现吸收能力(RACAP)。本研究探讨了潜在吸收能力(PACAP)和实现吸收能力(RACAP)这两个维度对项目绩效和项目创新的影响,并分析了学习文化在这些关系中发挥的中介作用。此外,本研究还基于结构方程建模(SEM)方法,使用偏最小二乘法(PLS),以汽车行业中生产汽车零部件的 128 家公司为样本,对这些关系进行了研究。研究结果表明,项目绩效和项目创新受 PACAP 和 RACAP 的影响不同。此外,研究还指出,学习文化只影响 RACAP 与项目绩效和项目创新之间的关系。
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引用次数: 0
Exploring Corporate Governance on Post-IPO Performance of R&D Intensive New Public Firms 探究公司治理对研发密集型新上市公司上市后绩效的影响
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-01-01 DOI: 10.1016/j.jengtecman.2024.101796
Manali Chatterjee , Titas Bhattacharjee , Bijitaswa Chakraborty , Tugrul Daim , Birgul Kupeli

Building on corporate governance life cycle theory, this study aims to enrich the understanding of the influence of corporate governance on post-IPO performance of R&D intensive newly public firms. The findings of this study reveal that corporate governance is an essential factor for determining the long run post-IPO performance. Promoters who retained controlling ownership in the post-IPO period and board independence are positively associated with the firm’s performance. Yet, a promoter’s involvement in management can have adverse influence on the firm’s performance. The outcome of the hypotheses draws support at the interplay of agency, stewardship, and resource dependence theory. The novelty of this study prevails in understanding the impact of corporate governance at the nexus of industrial and institutional contexts together.

本研究以公司治理生命周期理论为基础,旨在丰富对公司治理对研发密集型新上市公司上市后绩效影响的理解。研究结果表明,公司治理是决定企业上市后长期绩效的重要因素。在上市后保留控股权的发起人和董事会独立性与公司业绩呈正相关。然而,发起人参与管理会对公司业绩产生不利影响。假设的结果为代理、管理和资源依赖理论的相互作用提供了支持。本研究的新颖之处在于从产业和制度的角度来理解公司治理的影响。
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引用次数: 0
Impact of artificial intelligence on aeronautics: An industry-wide review 人工智能对航空业的影响:全行业审查
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-01-01 DOI: 10.1016/j.jengtecman.2024.101800
Amina Zaoui , Dieudonné Tchuente , Samuel Fosso Wamba , Bernard Kamsu-Foguem

Curiously, there are few contributions in the scientific literature on the subject of artificial intelligence (AI) and its impact on aeronautics. However, many communications and reports have been published by aeronautic companies about their applications of AI technologies. This article makes an industry-wide review of AI in aeronautics using a three-step sequential approach: (i) a review of AI and its concepts to define and develop a conceptual map; (ii) a selection of 100 use cases from aeronautics companies that use AI technologies (e.g., Airbus, Boeing, Air France, Safran, EasyJet, Dassault Aviation, Altair); and (iii) an analysis of the use cases using the topics defined in the conceptual map. The main results describe a rising interest in the integration of AI technologies by entities in the aeronautic sector. Moreover, the results from the use cases show that the most recurrent technologies are big data analytics, autonomous intelligent systems, predictive analytics, machine learning, and robotics. Another finding is related to the several benefits that motivate companies to integrate AI technologies into their industrial and operational processes. The most frequent benefits include customer satisfaction, saving time, safety and security, cost reduction, better decision making, solving complex problems, and ensuring optimisation and efficiency. It also appears that the performance of companies is positively impacted by using these AI technologies. Such impacts span all operational departments including marketing, where these technologies help satisfy customer needs; the industrial and operational area, which is provided with quality products; and where productivity and economic performance are optimised for more efficiency.

令人奇怪的是,关于人工智能(AI)及其对航空业影响的科学文献却寥寥无几。然而,航空企业却发表了许多关于人工智能技术应用的通讯和报告。本文采用三步顺序法对航空业的人工智能进行了全行业审查:(i) 审查人工智能及其概念,以定义和开发概念图;(ii) 从使用人工智能技术的航空企业(如空中客车公司、波音公司、法国航空公司、赛峰集团、易捷航空公司、达索航空公司、Altair 公司)中选择 100 个使用案例;(iii) 使用概念图中定义的主题对使用案例进行分析。主要结果表明,航空领域的实体对整合人工智能技术的兴趣日益浓厚。此外,使用案例的结果表明,最常见的技术是大数据分析、自主智能系统、预测分析、机器学习和机器人技术。另一项发现与促使企业将人工智能技术融入其工业和运营流程的若干好处有关。最常见的好处包括客户满意度、节省时间、安全和安保、降低成本、更好地决策、解决复杂问题以及确保优化和效率。使用这些人工智能技术似乎还对公司的业绩产生了积极影响。这些影响涉及所有运营部门,包括市场营销(这些技术有助于满足客户需求)、工业和运营领域(提供优质产品)以及生产力和经济效益优化(提高效率)。
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引用次数: 0
Industrial prototyping in the German automotive industry: bridging the gap between physical and virtual prototypes 德国汽车工业的工业原型设计:缩小物理原型和虚拟原型之间的差距
IF 4.8 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-01-01 DOI: 10.1016/j.jengtecman.2024.101798
Laura Rehberg , Alexander Brem

The automotive industry is undergoing a profound transformation characterized by the transition from hardware-centric to software-driven vehicles. This results in a variety of challenges, such as the increasing complexity of components, shortened development cycles, and evolving regulatory requirements that need to be met. In this context, our article explores the impact of UNECE regulations R.155 and R.156 on the technical prototyping phase in the development of mechatronic systems. Furthermore, we use the findings as an objective and examine the implications for the current landscape of prototyping research. Using a comprehensive case study in the German automotive industry with four OEMs, we investigate the current state of prototyping in the German automotive industry. Our analysis shows that although previous research suggests prototyping processes, they reach their limits in complex systems and cannot cope with the challenges of the industry. At the center of the conclusions is the need to develop a prototyping framework that includes a taxonomy of projects and forms the basis for a testing strategy to shorten time-to-market. As part of this, we propose the introduction of the novel term "phygital prototype" to bridge the gap between physical and virtual prototypes. Furthermore, we argue that product compliance should not only be integrated methodically but also propose concrete procedural steps within the prototyping framework.

汽车行业正在经历一场深刻的变革,其特点是从以硬件为中心的汽车过渡到以软件为驱动的汽车。这就带来了各种挑战,如组件的复杂性不断增加、开发周期缩短以及需要满足的法规要求不断变化。在此背景下,我们的文章探讨了联合国欧洲经济委员会法规 R.155 和 R.156 对机电一体化系统开发中技术原型阶段的影响。此外,我们还将研究结果作为目标,探讨其对当前原型开发研究领域的影响。通过对德国汽车行业的四个原始设备制造商进行综合案例研究,我们调查了德国汽车行业的原型设计现状。我们的分析表明,尽管之前的研究提出了原型设计流程,但这些流程在复杂系统中达到了极限,无法应对该行业的挑战。结论的核心是需要制定一个原型开发框架,其中包括项目分类法,并为缩短产品上市时间的测试战略奠定基础。为此,我们建议引入 "phygital prototype"(数字原型)这一新名词,以弥合物理原型与虚拟原型之间的差距。此外,我们还认为,产品合规性不仅应在方法上加以整合,还应在原型框架内提出具体的程序步骤。
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引用次数: 0
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