Pub Date : 2024-06-12DOI: 10.33115/udg_bib/cp.v13i26.23032
Ayşegül Akaydın Aydın, Nur Emine Koç
This study focuses on original Turkish TV series from 2023 on Blu TV, the most watched digital platform in Turkey. Blu TV, Turkey's first digital platform, ranked first as the most-watched platform in 2023 with a 38% viewership rate. It was followed by Netflix with 27% and Prime Video with 19%. In the study, the female characters of two serials that started to be broadcast on Blu TV in 2023 are analyzed. These serials are 'Magarsus' and 'How Do I Fill This Emptiness?'. Female characters in Turkish TV series broadcast on digital platforms are structurally different from the characters that appear in traditional television serials. Digital female serial characters are at the forefront with their different professions, sexuality, and power. Whether they are ballerinas, writers, cleaners, or the head of a traditional family, these characters are framed as free and independent. The study is based on the argument that the serial content of digital platforms is more independent and the fiction of characters is more conflict-based. The female characters in these serials are analyzed through Erving Goffman's theory of self-presentation, under the headings of performance, teams, regional behaviors, role strain, out-of-character, and the art of impression management. It is determined that the female characters analyzed emerge in the free environment of digital, their character development and conflicts about their identities due to their families and societies can easily be felt by the audience in the frontstage and backstage themes.
本研究重点关注土耳其收视率最高的数字平台Blu TV上2023年的土耳其原创电视剧。作为土耳其的第一个数字平台，Blu TV 在 2023 年以 38% 的收视率成为收视率最高的平台。紧随其后的是 Netflix（27%）和 Prime Video（19%）。本研究对 2023 年开始在蓝光电视上播放的两部连续剧中的女性角色进行了分析。这两部连续剧分别是《Magarsus》和《我该如何填补这份空虚？在数字平台上播出的土耳其电视剧中的女性角色在结构上与传统电视连续剧中的角色有所不同。数字连续剧中的女性角色以其不同的职业、性取向和权力走在前列。无论是芭蕾舞演员、作家、清洁工，还是传统家庭的户主，这些角色都被塑造成自由、独立的形象。本研究的论点是，数字平台的连续剧内容更加独立，人物的虚构更加以冲突为基础。通过埃尔文-戈夫曼的自我展示理论，从表演、团队、区域行为、角色紧张、出格和印象管理艺术等方面对这些连续剧中的女性角色进行了分析。结果表明，被分析的女性角色是在自由的数字环境中出现的，她们的性格发展以及因家庭和社会而产生的身份冲突很容易让观众在台前幕后的主题中感受到。
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Pub Date : 2024-06-12DOI: 10.33115/udg_bib/cp.v13i26.23038
Cansu Arısoy Gedik, Ahmet İlkay Ceyhan
Abstract Despite women’s early contributions to computer science, the field became seen as male-dominated, especially after 1980s marketing of computers mainly to men, reducing female participation. Yet, figures like Ada Lovelace and the female ENIAC programmers, with backgrounds in math and physics, significantly influenced the digital world. This article explores the ongoing gap in digital skills and literacy between genders, focusing on how biases in technology affect women. It highlights the achievements of notable women in tech, from Angela Robles, who created the first e-book reader in 1949, to Hedy Lamarr’s work on GPS and Wi-Fi, and Margaret Hamilton’s role in the Apollo 11 mission. The article shows the importance of including women in technology, supporting the idea that their participation is key to fair and dynamic digital societies, as suggested by Manuel Castells’ network society. The article reviews the McKinsey report on job changes due to automation, showing a likely rise in technology-related jobs, and discusses the World Economic Forum’s (WEF) forecast of increased tech spending from 2015 to 2030, noting many new jobs in IT services. This study highlights the shift in future job skills towards creativity, critical thinking, and negotiation, along with technical skills, and notes the WEF’s prediction of 6.1 million new jobs in areas like data science, AI, and cloud computing. In conclusion, the article advocates for concerted efforts to bridge the gender gap in digital skills, mitigate biases in algorithms, and support inclusivity in the digital era. It underscores the imperative of empowering women in technology to harness their talents and perspectives for driving innovation and equitable socio-economic development. Key Words: Algorithmic Bias, Gender Gap, Network Society, Digital Skills, Digital Divide
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Pub Date : 2024-06-12DOI: 10.33115/udg_bib/cp.v13i26.23044
Cristina Olivas Ripoll
Es la reseña del libro The platform society. Public values in a connective world
Es la reseña del libro The platform society.互联世界中的公共价值观
{"title":"De la sociedad-red a la sociedad-plataforma","authors":"Cristina Olivas Ripoll","doi":"10.33115/udg_bib/cp.v13i26.23044","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.23044","url":null,"abstract":"Es la reseña del libro The platform society. Public values in a connective world","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-12DOI: 10.33115/udg_bib/cp.v13i26.22946
Sílvia Espinosa-Mirabet, Mónica Puntí Brun
El objetivo principal de esta investigación es determinar la eficacia comunicativa de Donald Trump, estudiando las emociones que usa en sus comparecencias. Para ello, se analizan las palabras (y su relación emocional) de 185 citas directas del expresidente americano publicadas por The Wall Street Journal. El análisis se focaliza en tres momentos álgidos de su trayectoria política (2016-2021): cuando gana las elecciones en 2016, cuando las pierde en 2020 y el asalto al Capitolio en 2021. Aplicando la metodología GALC (Scherer, 2005), es posible establecer una relación entre sus palabras y las emociones expresadas en sus alocuciones. Estos resultados se han cruzado con los parámetros que definen a un comunicador eficaz, atendiendo de nuevo al peso de las emociones. Así, Trump es un comunicador fuerte que usa en sus comparecencias públicas muchas más emociones positivas que negativas y una mayoría de términos, asociados a sentimientos cariñosos (feeling love).
{"title":"Uso del lenguaje emocional de Donald Trump como estrategia comunicativa eficaz","authors":"Sílvia Espinosa-Mirabet, Mónica Puntí Brun","doi":"10.33115/udg_bib/cp.v13i26.22946","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.22946","url":null,"abstract":"El objetivo principal de esta investigación es determinar la eficacia comunicativa de Donald Trump, estudiando las emociones que usa en sus comparecencias. Para ello, se analizan las palabras (y su relación emocional) de 185 citas directas del expresidente americano publicadas por The Wall Street Journal. El análisis se focaliza en tres momentos álgidos de su trayectoria política (2016-2021): cuando gana las elecciones en 2016, cuando las pierde en 2020 y el asalto al Capitolio en 2021. Aplicando la metodología GALC (Scherer, 2005), es posible establecer una relación entre sus palabras y las emociones expresadas en sus alocuciones. Estos resultados se han cruzado con los parámetros que definen a un comunicador eficaz, atendiendo de nuevo al peso de las emociones. Así, Trump es un comunicador fuerte que usa en sus comparecencias públicas muchas más emociones positivas que negativas y una mayoría de términos, asociados a sentimientos cariñosos (feeling love). ","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"141 38","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-12DOI: 10.33115/udg_bib/cp.v13i26.22977
A. Dadakhonov
This article explores the role, sustainability, and forms of foreign aid in the field of media and information literacy (MIL) in Central Asian countries. MIL plays a crucial role in developing digital skills and media literacy in an era dominated by information overload and disinformation. However, Central Asian countries face unique challenges in developing and implementing MIL programs, including limited resources, political pressures, and diverse cultural contexts. Foreign aid has become an important source of support for MIL initiatives in the region. This article analyzes the role of foreign aid in promoting MIL examines different forms of aid and assesses the sustainability of these programs. Investigating the sustainability of these initiatives, the study delves into the impact of foreign assistance on shaping robust MIL frameworks within the unique socio-cultural contexts of the three Central Asian countries: Kazakhstan, Kyrgyzstan, and Uzbekistan. By analyzing specific aid programs, policy implications, and local responses, the article aims to contribute valuable insights into the ongoing discourse on enhancing media literacy in transitional societies. It also considers the potential impact and challenges associated with foreign aid in Central Asian countries, highlighting the importance of context-specific approaches to MIL development.
本文探讨了中亚国家媒体与信息扫盲（MIL）领域外国援助的作用、可持续性和形式。在信息过载和虚假信息盛行的时代，媒介与信息素养在培养数字技能和媒介素养方面发挥着至关重要的作用。然而，中亚国家在制定和实施媒体与信息素养计划时面临着独特的挑战，包括有限的资源、政治压力和多样的文化背景。外国援助已成为该地区支持 MIL 计划的重要来源。本文分析了外国援助在促进摩洛伊斯兰运动中的作用，研究了不同形式的援助，并评估了这些计划的可持续性。在调查这些计划的可持续性的同时，研究还深入探讨了外国援助在中亚三国独特的社会文化背景下对建立健全的 MIL 框架所产生的影响：哈萨克斯坦、吉尔吉斯斯坦和乌兹别克斯坦。通过分析具体的援助项目、政策影响和当地的反应，文章旨在为当前关于提高转型社会中的媒体素养的讨论提供有价值的见解。文章还探讨了外援对中亚国家的潜在影响和挑战，强调了根据具体情况发展 MIL 的重要性。
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Pub Date : 2024-06-12DOI: 10.33115/udg_bib/cp.v13i26.23035
Diego Corpus, Miguel Sánchez Maldonado
A través de etnografía una digital y un análisis multimodal del discurso se identificaron en grupos latinoamericanos de Facebook las formas en las que se expresan discursos transfóbicos en las modalidades verbales y no verbales de posts y memes en redes sociodigitales, que sirvan para dar cuenta de las tramas comunes presentes en el lenguaje peyorativo. Los datos mostraron la presencia de discursos transfóbicos en comentarios y memes los cuales se organizaron como estereotipos y prejuicios a partir de las posturas de los interlocutores. Los datos permitieron formular cinco registros que sirven para analizar la transfobia expresada en redes sociodigitales, los cuales organizaron el discurso como deshumanizante, biologicista, psicologista, cientificista y paternalista. Se concluyó que en comunidades virtuales existe un rechazo hacia las personas trans que se expresa por medio del uso de lenguaje peyorativo en sus modalidades verbal y no verbal, mismo que configura discursos de odio en diferentes niveles.
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Pub Date : 2024-06-12DOI: 10.33115/udg_bib/cp.v13i26.22991
Carmen Neamțu
In this study we will dwell on notions as advertising language, logo and brand. I will try to present them theoretically, under the broader umbrella of advertising speech. The identity element with the greatest penetrating power in the consumer's mind is the logo, the combination of the brand name and a graphic symbol. This graphic symbol can become a powerful element of identity. Related to the logo, we will also see the latest logo proposed for Romania, in June 2023, by the well-known BBC journalist, Charlie Ottley. The examples will illustrate the theoretical elements presented. My paper uses in a generic way the concept logotype to refer to the combination of brand name and graphic symbol. However logotype refers expressly to the construction of word formations with typography. Isotype refers to the symbolic or iconic part of the brand. Imagotipo is the iconic-textual set that can work separately, and Isologo is the composition where the text and the icon are merged into a single inseparable element, since they could not work properly separately. Based on the analysis of John R.Stuteville and Marc D.. Roberts, I will try to integrate the notion of brand into the overall vision of advertising discourse. I used a qualitative research to understand concepts, opinions, or experiences regarding the logo and brand. We will try to define the brand, to capture its pros and cons in the discourse on the existence of the brand. And to identify some of the elements that lead to the success of a brand and to position the logo within the brand identity. The logo is an important part of advertising speech and we will provide some examples of logos created on the occasion of the celebration of 100 years since the creation of the Romanian state. The event, called "the Centenary of the Great Union", was the commemoration of 100 years after which all the historical provinces inhabited by Romanians united in 1918 within the same national state, Romania.
{"title":"Advertising, logo, brand design, image and other pluralities. Sample from Romania","authors":"Carmen Neamțu","doi":"10.33115/udg_bib/cp.v13i26.22991","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.22991","url":null,"abstract":"In this study we will dwell on notions as advertising language, logo and brand. I will try to present them theoretically, under the broader umbrella of advertising speech. The identity element with the greatest penetrating power in the consumer's mind is the logo, the combination of the brand name and a graphic symbol. This graphic symbol can become a powerful element of identity. Related to the logo, we will also see the latest logo proposed for Romania, in June 2023, by the well-known BBC journalist, Charlie Ottley. The examples will illustrate the theoretical elements presented. \u0000My paper uses in a generic way the concept logotype to refer to the combination of brand name and graphic symbol. However logotype refers expressly to the construction of word formations with typography. Isotype refers to the symbolic or iconic part of the brand. Imagotipo is the iconic-textual set that can work separately, and Isologo is the composition where the text and the icon are merged into a single inseparable element, since they could not work properly separately. Based on the analysis of John R.Stuteville and Marc D.. Roberts, I will try to integrate the notion of brand into the overall vision of advertising discourse. I used a qualitative research to understand concepts, opinions, or experiences regarding the logo and brand. \u0000We will try to define the brand, to capture its pros and cons in the discourse on the existence of the brand. And to identify some of the elements that lead to the success of a brand and to position the logo within the brand identity. The logo is an important part of advertising speech and we will provide some examples of logos created on the occasion of the celebration of 100 years since the creation of the Romanian state. The event, called \"the Centenary of the Great Union\", was the commemoration of 100 years after which all the historical provinces inhabited by Romanians united in 1918 within the same national state, Romania. ","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"23 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.33115/udg_bib/cp.v25i12.22923
Carmen Neamțu
The Romanian written press is torn between the quality of the materials and the struggle for financial survival of Romanian journalists. The situation of the local press in my hometown Arad is representative for the state of the Romanian written and online press as a whole. The traditional model of production, diffusion and reception of printed journalism is currently undergoing a complex reconfiguration. The print media is losing ground to the online press. The online press is also becoming more attractive because of its gratuity. Paying readers of the internet connection can access numerous sites without bothering to buy a press product from the newsstand. Easier access to the online press product, as well as the possibility to intervene anonymously, commenting on various articles posted by journalists, all this led to a decrease in interest in the written press. I will present an up-to-date situation of the local publications, written and online press from Arad, Romania, analyzing some trends that have occurred over time regarding quality of the local journalism. As a method, my study analyzes local Romanian publications in Arad, between 2019 and 2023, following the recurrent trends that appear in writing. I also used my 26 years experience in local mass-media as a guide to better understand the phenomenon. We see an increase in sarcasm, allusive speaking, abusive quotes in traditional journalism. Subjectivity is manifested in the written press both at the level of words and their adjective determinations, as well as graphically, by the preference for exclamation marks, inverted comas and numerous suspension points. We can noticed an extension of the the colloquial tone in local newspaper due to journalist`s desire to be familiar with the reader. Slum expressions win in the press’s discourse, as the rudeness of the language attracts the audience.
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Pub Date : 2023-12-11DOI: 10.33115/udg_bib/cp.v25i12.22973
Helga Mariel Soto
Desde el ámbito de los estudios de género y la historia de los textiles, se han examinado numerosos ejemplos que destacan el papel del textil como vehículo y herramienta en la lucha feminista. Este fenómeno ha cobrado particular relevancia en los últimos años, desempeñando un papel fundamental en los movimientos latinoamericanos, especialmente en Argentina, que ha liderado la región en lo que respecta a la legalización del aborto. En este contexto, la presente ponencia se centra en analizar el impacto de estos discursos en el programa de diseño textil de la Universidad de Buenos Aires. Esta carrera es única en su tipo en el territorio argentino y, por ende, ha sido un semillero para la gestación de proyectos innovadores con una perspectiva socialmente avanzada. Por lo tanto, se examinarán los trabajos desarrollados en este ámbito académico a partir de 2015, fecha de la primera marcha Ni Una Menos. Se prestará atención a sus atributos materiales, funcionales y discursivos con el propósito de identificar y registrar estrategias de enfoque feminista en su concepción y desarrollo. El objetivo último es descubrir cómo las futuras diseñadoras han respondido al panorama político feminista y cómo han integrado estas perspectivas en sus proyectos
在性别研究和纺织史领域，有许多实例都突出了纺织品在女权斗争中作为载体和工具的作用。近年来，这一现象变得尤为重要，在拉丁美洲的运动中发挥了根本性的作用，尤其是在阿根廷，该国在堕胎合法化方面走在了该地区的前列。 在此背景下，本文重点分析了这些论述对布宜诺斯艾利斯大学纺织品设计课程的影响。布宜诺斯艾利斯大学纺织品设计专业是阿根廷唯一的纺织品设计专业，也是酝酿具有社会先进性的创新项目的温床。因此，将对自 2015 年第一次 "Ni Una Menos "游行以来在这一学术领域开展的工作进行审查。将关注其物质、功能和话语属性，目的是识别和记录在其构思和发展过程中采用女权主义方法的策略。最终目标是发现未来的设计师是如何应对女权主义政治环境的，以及他们是如何将这些观点融入到他们的项目中的。
{"title":"Feminismos en las aulas de la FADU: políticas de género y diseño textil en Argentina","authors":"Helga Mariel Soto","doi":"10.33115/udg_bib/cp.v25i12.22973","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v25i12.22973","url":null,"abstract":"Desde el ámbito de los estudios de género y la historia de los textiles, se han examinado numerosos ejemplos que destacan el papel del textil como vehículo y herramienta en la lucha feminista. Este fenómeno ha cobrado particular relevancia en los últimos años, desempeñando un papel fundamental en los movimientos latinoamericanos, especialmente en Argentina, que ha liderado la región en lo que respecta a la legalización del aborto. En este contexto, la presente ponencia se centra en analizar el impacto de estos discursos en el programa de diseño textil de la Universidad de Buenos Aires. Esta carrera es única en su tipo en el territorio argentino y, por ende, ha sido un semillero para la gestación de proyectos innovadores con una perspectiva socialmente avanzada. Por lo tanto, se examinarán los trabajos desarrollados en este ámbito académico a partir de 2015, fecha de la primera marcha Ni Una Menos. Se prestará atención a sus atributos materiales, funcionales y discursivos con el propósito de identificar y registrar estrategias de enfoque feminista en su concepción y desarrollo. El objetivo último es descubrir cómo las futuras diseñadoras han respondido al panorama político feminista y cómo han integrado estas perspectivas en sus proyectos","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"17 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to investigate the pervasive issue of sexism within media and its role in the commodification of women. Through a critical lens, we seek to unravel the underlying mechanisms that perpetuate harmful stereotypes and objectification of women in media products, ultimately shedding light on the implications for societal perceptions and gender equality. Utilizing a comprehensive research approach, we systematically analyzed various media content, including advertisements, films, and television shows. Content analysis was employed to identify patterns, representations, and messaging surrounding women in media products. The study reveals a disturbing prevalence of sexism and the commodification of women in various forms of media. We found that women are frequently objectified, reduced to superficial attributes, and often portrayed in subordinate roles. These depictions not only reinforce harmful stereotypes but also contribute to the perpetuation of gender inequality and discrimination. The study underscores the urgent need for media producers, consumers, and policymakers to recognize the detrimental impact of such portrayals and work collaboratively to promote more diverse, empowering, and equitable representations of women in media. Doing so can contribute to a more inclusive and just society.
{"title":"Sexism and the Commodification of Women in Media: A Critical Analysis","authors":"Aybike Serttaş, Övünç Ege, Betül Çanakpınar, Afife İclal Bedir","doi":"10.33115/udg_bib/cp.v25i12.22944","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v25i12.22944","url":null,"abstract":"This study aims to investigate the pervasive issue of sexism within media and its role in the commodification of women. Through a critical lens, we seek to unravel the underlying mechanisms that perpetuate harmful stereotypes and objectification of women in media products, ultimately shedding light on the implications for societal perceptions and gender equality. Utilizing a comprehensive research approach, we systematically analyzed various media content, including advertisements, films, and television shows. Content analysis was employed to identify patterns, representations, and messaging surrounding women in media products. The study reveals a disturbing prevalence of sexism and the commodification of women in various forms of media. We found that women are frequently objectified, reduced to superficial attributes, and often portrayed in subordinate roles. These depictions not only reinforce harmful stereotypes but also contribute to the perpetuation of gender inequality and discrimination. The study underscores the urgent need for media producers, consumers, and policymakers to recognize the detrimental impact of such portrayals and work collaboratively to promote more diverse, empowering, and equitable representations of women in media. Doing so can contribute to a more inclusive and just society.","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"48 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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