Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240939
Yidan Wang
This paper explores the pivotal role of visual and advertising design in contemporary marketing strategies. Drawing upon insights from cultural sensitivity, technological integration, process optimization, and implementation strategies, the study elucidates the multifaceted nature of design considerations in driving consumer engagement and brand loyalty. Through a comprehensive analysis, this research offers practical recommendations for marketers to optimize design strategies and maximize campaign effectiveness in a dynamic and competitive marketplace.
{"title":"Enhancing Visual and Advertising Design: Insights and Strategies for Marketers","authors":"Yidan Wang","doi":"10.54254/2753-7048/50/20240939","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240939","url":null,"abstract":"This paper explores the pivotal role of visual and advertising design in contemporary marketing strategies. Drawing upon insights from cultural sensitivity, technological integration, process optimization, and implementation strategies, the study elucidates the multifaceted nature of design considerations in driving consumer engagement and brand loyalty. Through a comprehensive analysis, this research offers practical recommendations for marketers to optimize design strategies and maximize campaign effectiveness in a dynamic and competitive marketplace.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"2 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140653102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240901
Meilin Chen
In the ever-evolving landscape of the digital age, social media, the enigmatic fusion of technology and human connectivity, has woven itself into the very fabric of peoples existence. Navigating this mesmerizing realm, people cease to be mere spectators of lifes unfolding drama; instead, people emerge as active participants, peoples digital personas intricately intertwined with their offline selves. It is within this intricate dance of pixels and emotions that people confront a paradox of their own making. This paradox beckons them to ponder the profound impact of social media addiction on user behavior and well-being. In the words of an anonymous sage, In the realm of social media, people are no longer observers; they are participants, and the lines between the digital and physical lives continue to blur. Indeed, the tools that connect us can also trap them in a web of compulsive scrolling and digital dependency, casting shadows upon the luminescent promise of connectivity. This paper seeks to unveil the intricate threads that bind us to the alluring tapestry of social media addiction and to fathom its relationship with the unique affordances it offers, such as personalized content algorithms, constant notifications, and interactive features. By exploring these connections, this paper aims to shed light on the multifaceted dimensions of social media addiction and its far-reaching impact on individuals in the digital age.
{"title":"Research on the Addictive Nature of Social Media: Understanding Affordances and User Behavior","authors":"Meilin Chen","doi":"10.54254/2753-7048/50/20240901","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240901","url":null,"abstract":"In the ever-evolving landscape of the digital age, social media, the enigmatic fusion of technology and human connectivity, has woven itself into the very fabric of peoples existence. Navigating this mesmerizing realm, people cease to be mere spectators of lifes unfolding drama; instead, people emerge as active participants, peoples digital personas intricately intertwined with their offline selves. It is within this intricate dance of pixels and emotions that people confront a paradox of their own making. This paradox beckons them to ponder the profound impact of social media addiction on user behavior and well-being. In the words of an anonymous sage, In the realm of social media, people are no longer observers; they are participants, and the lines between the digital and physical lives continue to blur. Indeed, the tools that connect us can also trap them in a web of compulsive scrolling and digital dependency, casting shadows upon the luminescent promise of connectivity. This paper seeks to unveil the intricate threads that bind us to the alluring tapestry of social media addiction and to fathom its relationship with the unique affordances it offers, such as personalized content algorithms, constant notifications, and interactive features. By exploring these connections, this paper aims to shed light on the multifaceted dimensions of social media addiction and its far-reaching impact on individuals in the digital age.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"7 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240907
Nan Yang
Based on the Dictionary of Neologism and CCL corpus of Peking University, this paper studies the distribution of mandarin words from dialects and different periods through literature research, quantitative research, contrast and induction, and analyzes the causes of the distribution. From the perspective of linguistics and social culture, this paper investigates the ways and paths of dialectal words entering neologism, in order to reveal the interaction between dialectal words and mandarin words, find out the evolution track of dialectal words in the synchronic plane, and provide new ideas for linguistics, sociology and other disciplines.
{"title":"Research on Mandarin Words from Dialects of Neologism","authors":"Nan Yang","doi":"10.54254/2753-7048/50/20240907","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240907","url":null,"abstract":"Based on the Dictionary of Neologism and CCL corpus of Peking University, this paper studies the distribution of mandarin words from dialects and different periods through literature research, quantitative research, contrast and induction, and analyzes the causes of the distribution. From the perspective of linguistics and social culture, this paper investigates the ways and paths of dialectal words entering neologism, in order to reveal the interaction between dialectal words and mandarin words, find out the evolution track of dialectal words in the synchronic plane, and provide new ideas for linguistics, sociology and other disciplines.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"9 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240917
Xiuxuan Hu, Hui Dai, Zixuan Tu
In the context of the misdemeanor era, promoting the governance of misdemeanors should focus on governance from the governance end, breaking away from the simple thinking of only discussing crimes and post-punishment. The so-called governance refers to the full-process prevention and control of misdemeanors through the construction of a multi-subject co-governance system, and the improvement of the execution connection. This is also the objective requirement of the new eras source governance. However, there are still certain difficulties in the promotion of misdemeanor governance, mainly manifested in the imperfect mechanism for establishing offenses, insufficient use of non-custodial punishment methods, and the continued existence of overly strict criminal ancillary consequences, indicating problems of excessive emphasis on punishment and insufficient governance thinking. In response to these issues, it is necessary at this stage to construct a funnel-shaped mechanism for establishing offenses, improve the governance system of light crimes, light penalties, change overly strict criminal ancillary consequences to enhance the modernization level of misdemeanor governance, and establish a more reasonable plea governance system.
{"title":"From Crime to Governance: An Analysis of the Governance Path of the Misdemeanor Era","authors":"Xiuxuan Hu, Hui Dai, Zixuan Tu","doi":"10.54254/2753-7048/50/20240917","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240917","url":null,"abstract":"In the context of the misdemeanor era, promoting the governance of misdemeanors should focus on governance from the governance end, breaking away from the simple thinking of only discussing crimes and post-punishment. The so-called governance refers to the full-process prevention and control of misdemeanors through the construction of a multi-subject co-governance system, and the improvement of the execution connection. This is also the objective requirement of the new eras source governance. However, there are still certain difficulties in the promotion of misdemeanor governance, mainly manifested in the imperfect mechanism for establishing offenses, insufficient use of non-custodial punishment methods, and the continued existence of overly strict criminal ancillary consequences, indicating problems of excessive emphasis on punishment and insufficient governance thinking. In response to these issues, it is necessary at this stage to construct a funnel-shaped mechanism for establishing offenses, improve the governance system of light crimes, light penalties, change overly strict criminal ancillary consequences to enhance the modernization level of misdemeanor governance, and establish a more reasonable plea governance system.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"32 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240957
Tianqi Zhang
The Hawthorne Experiment, proposed by Hawthorne, demonstrated the impact of observers on human behavior, known as the observer effect. Subsequent research on this effect has emerged in numerous forms and conducted analyses from both positive and negative aspects. These investigations suggest that the observers impact may be either positive or negative and needs to be eliminated. Beyond its initial grounding in psychological research, the influence of observers spans across various fields, signifying its pivotal importance. This paper explores how different observation positions and methods can yield varying impacts on peoples behavior. It aims to investigate how individuals behavior changes under diverse observation scenarios, such as with the mere presence of observers, having potential concerns of privacy infringement, and other contributing factors. The experiment records completion times and task performance for analysis. The studys findings support the assertion that diverse observation positions and methods can lead to entirely different positive or negative influences. Potential limitations and future prospects are also outlined in this paper.
{"title":"The Impact of Observers on Peoples Behavior","authors":"Tianqi Zhang","doi":"10.54254/2753-7048/50/20240957","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240957","url":null,"abstract":"The Hawthorne Experiment, proposed by Hawthorne, demonstrated the impact of observers on human behavior, known as the observer effect. Subsequent research on this effect has emerged in numerous forms and conducted analyses from both positive and negative aspects. These investigations suggest that the observers impact may be either positive or negative and needs to be eliminated. Beyond its initial grounding in psychological research, the influence of observers spans across various fields, signifying its pivotal importance. This paper explores how different observation positions and methods can yield varying impacts on peoples behavior. It aims to investigate how individuals behavior changes under diverse observation scenarios, such as with the mere presence of observers, having potential concerns of privacy infringement, and other contributing factors. The experiment records completion times and task performance for analysis. The studys findings support the assertion that diverse observation positions and methods can lead to entirely different positive or negative influences. Potential limitations and future prospects are also outlined in this paper.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"3 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240821
Xiaoyang Wang
In the contemporary context of globalization and digitization, the communication of Chinese traditional festival culture not only involves the inheritance and promotion of culture but also pertains to the cultural identity and self-confidence of the Chinese nation. Starting from the perspective of the values conveyed, this paper emphasizes the role of traditional festival culture in strengthening the shaping of social ideology, maintaining a balance between the local and global aspects of culture, and highlighting its significance in the dialectical interaction with modern technology in the era of the internet. Subsequently, the paper proposes strategies for innovating content, utilizing advanced technology, enhancing interaction with audiences, and promoting cross-disciplinary integration to effectively propagate Chinese traditional festival culture in the online environment. Simultaneously, considering the impact of social transformation and external cultural influences, this study systematically analyzes potential challenges in the communication process and puts forth corresponding measures to promote the construction of cultural self-confidence in China through the dissemination of traditional festival culture.
{"title":"Research on the Network Communication Value and Strategies of Chinese Traditional Festival Culture","authors":"Xiaoyang Wang","doi":"10.54254/2753-7048/50/20240821","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240821","url":null,"abstract":"In the contemporary context of globalization and digitization, the communication of Chinese traditional festival culture not only involves the inheritance and promotion of culture but also pertains to the cultural identity and self-confidence of the Chinese nation. Starting from the perspective of the values conveyed, this paper emphasizes the role of traditional festival culture in strengthening the shaping of social ideology, maintaining a balance between the local and global aspects of culture, and highlighting its significance in the dialectical interaction with modern technology in the era of the internet. Subsequently, the paper proposes strategies for innovating content, utilizing advanced technology, enhancing interaction with audiences, and promoting cross-disciplinary integration to effectively propagate Chinese traditional festival culture in the online environment. Simultaneously, considering the impact of social transformation and external cultural influences, this study systematically analyzes potential challenges in the communication process and puts forth corresponding measures to promote the construction of cultural self-confidence in China through the dissemination of traditional festival culture.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"8 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240888
Xiaohan Yang
In recent years, the number of children diagnosed with autism spectrum disorder (ASD) has increased. This not only affects the level and quality of life of children and families, but also brings trouble to the whole society. Therefore, it is necessary to review history of the research of autism, sort out the literature on rehabilitation interventions for autistic children in China and abroad in the past decade, put forward the problems existing in current autism research, and summarize representative intervention methods. The results show that: there are three major problems in the current research on autistic children with autism spectrum disorders: the research methods need to be further enriched, the number of research objects needs to be increased, and the practice and application of research technology need to be strengthened. The construction of family needs and support system, the use of music therapy, and the intervention of virtual reality technology can effectively help autistic children with autism. Finally, by carefully reflecting on the existing intervention methods and effects of autistic children with autism spectrum disorders, the present study provides feasible suggestions to promote the rehabilitation of autistic children in China to a new level.
{"title":"A Review of Behavioral Interventions for Autism Spectrum Disorder","authors":"Xiaohan Yang","doi":"10.54254/2753-7048/50/20240888","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240888","url":null,"abstract":"In recent years, the number of children diagnosed with autism spectrum disorder (ASD) has increased. This not only affects the level and quality of life of children and families, but also brings trouble to the whole society. Therefore, it is necessary to review history of the research of autism, sort out the literature on rehabilitation interventions for autistic children in China and abroad in the past decade, put forward the problems existing in current autism research, and summarize representative intervention methods. The results show that: there are three major problems in the current research on autistic children with autism spectrum disorders: the research methods need to be further enriched, the number of research objects needs to be increased, and the practice and application of research technology need to be strengthened. The construction of family needs and support system, the use of music therapy, and the intervention of virtual reality technology can effectively help autistic children with autism. Finally, by carefully reflecting on the existing intervention methods and effects of autistic children with autism spectrum disorders, the present study provides feasible suggestions to promote the rehabilitation of autistic children in China to a new level.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"12 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240951
Yining Wang
Artificers Record is an important part of the Confucian classic Zhou Li and the earliest extant Chinese document on handicraft technology. It encompasses various categories and has a wide range of disciplines, especially rich in design and artistic thoughts. Currently, there is an incomplete condensation and generalization of the design theory of this book, and a lack of research on the linkage between Chinese and Western, ancient and modern design history. Through consulting Artificers Record and a large number of literature, this paper summarizes three fundamental design concepts that run through the entire book: Following Nature, Using Fine Materials and Skilled Craftsmanship, and People Oriented. Finally, combining with the current status of industrial design and exemplifying some mainstream design concepts, this paper explores and reflects on the deep-level resonance of thought consciousness spanning millennia.
{"title":"A Study of Design Concepts in Artificers Record","authors":"Yining Wang","doi":"10.54254/2753-7048/50/20240951","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240951","url":null,"abstract":"Artificers Record is an important part of the Confucian classic Zhou Li and the earliest extant Chinese document on handicraft technology. It encompasses various categories and has a wide range of disciplines, especially rich in design and artistic thoughts. Currently, there is an incomplete condensation and generalization of the design theory of this book, and a lack of research on the linkage between Chinese and Western, ancient and modern design history. Through consulting Artificers Record and a large number of literature, this paper summarizes three fundamental design concepts that run through the entire book: Following Nature, Using Fine Materials and Skilled Craftsmanship, and People Oriented. Finally, combining with the current status of industrial design and exemplifying some mainstream design concepts, this paper explores and reflects on the deep-level resonance of thought consciousness spanning millennia.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"6 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140653079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240949
Yuxin Peng
Online communities provide a place that facilitates netizens to share their thoughts and ideas freely and swiftly with the speed of a click; this is relatively free and more convenient compared to traditional methods of socialisation. However, the online world can still reflect the traditional community to some extent. Especially with gender-related topics, women are the most often recipients of cyber shaming. This essay will explore the topic of gender-based double standards both online and offline, focusing on cyber shaming received pertaining to women's outfit choices. The essay argues that the cyber shaming of women's outfit choices is not just a matter of individual taste or preference but is rooted in deeply ingrained gender stereotypes and expectations that constrain women's freedom of expression and limit their opportunities for self-determination. This essay will use qualitative and quantitative research methods to investigate the impact of outfits on criticism directed at women and the implications of gender-based double standards. By shedding light on the gender-based double standards that underpin cyber shaming, the essay aims to raise awareness and promote a more equitable and inclusive online culture that values diversity, respect, and empowerment for all. Moreover, this essay demonstrates that online cyberbullying can cause significant consequences in the offline world; some can even cost lives. There is also a need for progressive changes in criminal and privacy law that promote gender equity and prevent cyber-SV against EYW. The implications of these results for academics and practitioners are discussed, and directions for future research are outlined. Throughout the conducted research on three designed inquiry questions, this study concluded with three key findings: Outfit-based content manifests judgments and criticism in the comment to be harsher for women; the impact of cyberbullying on emerging young women is greater than at other ages; and women to some extent have aggravated the effect of the misogyny complex.
{"title":"Gender-Based Double Standards and Inequalities in Online Culture: Objectification of Feminine Sexuality, Self-Expression and Appearance, and Cybershaming","authors":"Yuxin Peng","doi":"10.54254/2753-7048/50/20240949","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240949","url":null,"abstract":"Online communities provide a place that facilitates netizens to share their thoughts and ideas freely and swiftly with the speed of a click; this is relatively free and more convenient compared to traditional methods of socialisation. However, the online world can still reflect the traditional community to some extent. Especially with gender-related topics, women are the most often recipients of cyber shaming. This essay will explore the topic of gender-based double standards both online and offline, focusing on cyber shaming received pertaining to women's outfit choices. The essay argues that the cyber shaming of women's outfit choices is not just a matter of individual taste or preference but is rooted in deeply ingrained gender stereotypes and expectations that constrain women's freedom of expression and limit their opportunities for self-determination. This essay will use qualitative and quantitative research methods to investigate the impact of outfits on criticism directed at women and the implications of gender-based double standards. By shedding light on the gender-based double standards that underpin cyber shaming, the essay aims to raise awareness and promote a more equitable and inclusive online culture that values diversity, respect, and empowerment for all. Moreover, this essay demonstrates that online cyberbullying can cause significant consequences in the offline world; some can even cost lives. There is also a need for progressive changes in criminal and privacy law that promote gender equity and prevent cyber-SV against EYW. The implications of these results for academics and practitioners are discussed, and directions for future research are outlined. Throughout the conducted research on three designed inquiry questions, this study concluded with three key findings: Outfit-based content manifests judgments and criticism in the comment to be harsher for women; the impact of cyberbullying on emerging young women is greater than at other ages; and women to some extent have aggravated the effect of the misogyny complex.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"12 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240904
Xiaoyue Huang
This research explores the transformative impact of the digital economy on small and medium-sized enterprises (SMEs) within the global landscape. In response to the digitalization of the economy, SMEs face both opportunities and challenges that significantly shape their development. The study delves into the positive impact of the digital economy on SMEs, emphasizing the role of internet-based technologies in expanding market access, breaking down trade barriers, and restructuring supply chains. However, it also highlights cybersecurity challenges that SMEs encounter, particularly in the context of increased digitalization and the COVID-19 pandemic. The article further investigates how the digital economy fosters innovation for SMEs, enabling them to contribute significantly to radical advancements and non-technological innovation. The research underscores the symbiotic relationship between digital technologies and SMEs' innovative capabilities, emphasizing their role as catalysts for economic growth. Additionally, the study explores how the digital economy helps SMEs optimize their cost structures, achieve revenue growth, and gain access to new markets through digitalization. The article provides a comprehensive analysis of the multifaceted relationship between SMEs and the digital economy, drawing perspectives from market dynamics, cybersecurity challenges, innovation landscapes, and financial optimization. The findings contribute valuable insights for policymakers, business leaders, and stakeholders, advocating for enhanced cybersecurity measures, digital technology adoption, and strategic innovation to foster a resilient and thriving ecosystem for SMEs in the digital age. The article concludes with recommendations for bridging the digital divide, enhancing cybersecurity measures, and promoting digital transformation among SMEs in an adaptive manner.
{"title":"Development Problems and New Paths of Small and Medium-Sized Enterprises under the Background of Digital Economy","authors":"Xiaoyue Huang","doi":"10.54254/2753-7048/50/20240904","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240904","url":null,"abstract":"This research explores the transformative impact of the digital economy on small and medium-sized enterprises (SMEs) within the global landscape. In response to the digitalization of the economy, SMEs face both opportunities and challenges that significantly shape their development. The study delves into the positive impact of the digital economy on SMEs, emphasizing the role of internet-based technologies in expanding market access, breaking down trade barriers, and restructuring supply chains. However, it also highlights cybersecurity challenges that SMEs encounter, particularly in the context of increased digitalization and the COVID-19 pandemic. The article further investigates how the digital economy fosters innovation for SMEs, enabling them to contribute significantly to radical advancements and non-technological innovation. The research underscores the symbiotic relationship between digital technologies and SMEs' innovative capabilities, emphasizing their role as catalysts for economic growth. Additionally, the study explores how the digital economy helps SMEs optimize their cost structures, achieve revenue growth, and gain access to new markets through digitalization. The article provides a comprehensive analysis of the multifaceted relationship between SMEs and the digital economy, drawing perspectives from market dynamics, cybersecurity challenges, innovation landscapes, and financial optimization. The findings contribute valuable insights for policymakers, business leaders, and stakeholders, advocating for enhanced cybersecurity measures, digital technology adoption, and strategic innovation to foster a resilient and thriving ecosystem for SMEs in the digital age. The article concludes with recommendations for bridging the digital divide, enhancing cybersecurity measures, and promoting digital transformation among SMEs in an adaptive manner.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"3 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140653093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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