Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241629
Tianyun Zhang
This paper aims to analyze the phenomenon of increased intimacy in online addressing compared to face-to-face communication and its relationship with improvisational language practices. Based on the theory of language evolution in The Language Game and two case studies, this research investigates how improvisation in language use shapes the intimacy of personal addresses in digital environments. Contributing to a deeper understanding of and providing new perspectives on the changing dynamics of human interaction in the digital age, this study highlights the impact of improvisation on online communication and its influence on the formation of intimate connections in virtual spaces. However, this paper has limitations as it lacks consideration of the effects of special designation culture, gender, and age on the phenomenon under study.
{"title":"Intimacy Unbound: Exploring the Role of Improvisation in Online Communication and Its Influence on Address Patterns","authors":"Tianyun Zhang","doi":"10.54254/2753-7048/54/20241629","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241629","url":null,"abstract":"This paper aims to analyze the phenomenon of increased intimacy in online addressing compared to face-to-face communication and its relationship with improvisational language practices. Based on the theory of language evolution in The Language Game and two case studies, this research investigates how improvisation in language use shapes the intimacy of personal addresses in digital environments. Contributing to a deeper understanding of and providing new perspectives on the changing dynamics of human interaction in the digital age, this study highlights the impact of improvisation on online communication and its influence on the formation of intimate connections in virtual spaces. However, this paper has limitations as it lacks consideration of the effects of special designation culture, gender, and age on the phenomenon under study.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141823011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241593
Chengzhe Tian
The emergence of technologies like Virtual Reality (VR) is revolutionizing psychological therapies. This paper provides a comprehensive review of research on the use of VR in therapy for psychological disorders. The review examines literature studying the applications of Virtual Reality Therapy (VRT) in disorders such as Post-traumatic Stress Disorder (PTSD), Social Anxiety Disorder (SAD), and Public Speaking Anxiety (PSA). It explores the therapeutic effects of VRT from three perspectives: enhanced realism in exposure therapy, improved accessibility and convenience, and control over the intensity of stimuli. Key findings indicate that VRT effectively alleviates symptoms such as anxiety and physiological stress in patients. The paper also addresses challenges and ethical considerations associated with VRT, including access to VR equipment and data privacy. It concludes by suggesting potential directions for future research, such as expanding VRT applications to more mental disorders and integrating high technologies like artificial intelligence to further explore VRT's potential.
{"title":"Research on the Therapeutic Effects of Virtual Reality (VR) Technology on Psychological Disorders","authors":"Chengzhe Tian","doi":"10.54254/2753-7048/54/20241593","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241593","url":null,"abstract":"The emergence of technologies like Virtual Reality (VR) is revolutionizing psychological therapies. This paper provides a comprehensive review of research on the use of VR in therapy for psychological disorders. The review examines literature studying the applications of Virtual Reality Therapy (VRT) in disorders such as Post-traumatic Stress Disorder (PTSD), Social Anxiety Disorder (SAD), and Public Speaking Anxiety (PSA). It explores the therapeutic effects of VRT from three perspectives: enhanced realism in exposure therapy, improved accessibility and convenience, and control over the intensity of stimuli. Key findings indicate that VRT effectively alleviates symptoms such as anxiety and physiological stress in patients. The paper also addresses challenges and ethical considerations associated with VRT, including access to VR equipment and data privacy. It concludes by suggesting potential directions for future research, such as expanding VRT applications to more mental disorders and integrating high technologies like artificial intelligence to further explore VRT's potential.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"121 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241668
Lin Lin
Despite the increasing mobility and exchange of education around the world, education still faces the challenge of adapting to rapidly changing social needs and promoting innovation and lifelong learning. This paper analyzes the differences and similarities in the setting of educational functions between China and Britain by taking the university motto in the construction of campus culture as an example. This paper analyzes the differences in educational objectives between Chinese and British higher education institutions due to their different historical and cultural backgrounds. The concrete manifestation is: the mode of education, the idea and the way of teaching. And the establishment of cultural construction has a very great positive effect on education. Based on this, this paper puts forward the following suggestions: to deepen the understanding of the construction of campus culture, to promote the cultivation of international perspectives of students and educators in various ways, and to help students and educators understand the educational practice under different cultural backgrounds. To improve the quality of education, and always provide profound insights and theoretical support for the development of education in the era of globalization.
{"title":"A Study on the Function of Educating People and the Construction of School Motto Culture in Chinese and English Universities","authors":"Lin Lin","doi":"10.54254/2753-7048/54/20241668","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241668","url":null,"abstract":"Despite the increasing mobility and exchange of education around the world, education still faces the challenge of adapting to rapidly changing social needs and promoting innovation and lifelong learning. This paper analyzes the differences and similarities in the setting of educational functions between China and Britain by taking the university motto in the construction of campus culture as an example. This paper analyzes the differences in educational objectives between Chinese and British higher education institutions due to their different historical and cultural backgrounds. The concrete manifestation is: the mode of education, the idea and the way of teaching. And the establishment of cultural construction has a very great positive effect on education. Based on this, this paper puts forward the following suggestions: to deepen the understanding of the construction of campus culture, to promote the cultivation of international perspectives of students and educators in various ways, and to help students and educators understand the educational practice under different cultural backgrounds. To improve the quality of education, and always provide profound insights and theoretical support for the development of education in the era of globalization.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"102 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241682
Wenrui Lou
In the context of globalization and multiculturalism, the importance of second language acquisition (SLA) has become increasingly prominent. However, there is still insufficient research on the influence of teachers' classroom discourse strategies on students' SLA levels. This paper aims to provide empirical support for improving SLA teaching quality by analyzing the influence of classroom discourse strategies on students' second language acquisition levels. Through in-depth analysis of the correlation between teachers' classroom discourse and SLA, combined with corrective feedback, ZPD (area of proximal development), scaffolding teaching, Krashen's input hypothesis, and Swain's comprehensible output hypothesis, this paper takes English classroom teaching records as an example to discuss in detail the performance and role of teachers' discourse in second language acquisition. It is found that teachers' classroom discourse strategies not only directly affect students' language learning, but also play a key role in improving students' language ability. Based on these findings, this paper proposes strategies to improve the quality of SLA teaching by promoting interactive discourse, integrating real language use, and providing effective feedback. These insights and recommendations have important implications for better understanding and utilizing teachers' classroom discourse strategies to facilitate students' second language acquisition.
在全球化和多元文化的背景下，第二语言习得（SLA）的重要性日益凸显。然而，关于教师课堂话语策略对学生 SLA 水平影响的研究仍显不足。本文旨在通过分析课堂话语策略对学生第二语言习得水平的影响，为提高 SLA 教学质量提供实证支持。本文以英语课堂教学实录为例，通过深入分析教师课堂话语与SLA的相关性，结合矫正反馈、ZPD（area of proximal development）、支架式教学、Krashen的输入假说和Swain的可理解性输出假说，详细探讨了教师话语在第二语言习得中的表现和作用。研究发现，教师的课堂话语策略不仅直接影响学生的语言学习，而且对提高学生的语言能力起着关键作用。基于这些发现，本文提出了通过促进互动式话语、结合真实语言运用和提供有效反馈来提高 SLA 教学质量的策略。这些见解和建议对于更好地理解和利用教师的课堂话语策略促进学生的第二语言习得具有重要意义。
{"title":"Analysis of the Impact of Teacher's Classroom Discourse Strategies on Students' Second Language Acquisition Level Based on Fieldwork Method","authors":"Wenrui Lou","doi":"10.54254/2753-7048/54/20241682","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241682","url":null,"abstract":"In the context of globalization and multiculturalism, the importance of second language acquisition (SLA) has become increasingly prominent. However, there is still insufficient research on the influence of teachers' classroom discourse strategies on students' SLA levels. This paper aims to provide empirical support for improving SLA teaching quality by analyzing the influence of classroom discourse strategies on students' second language acquisition levels. Through in-depth analysis of the correlation between teachers' classroom discourse and SLA, combined with corrective feedback, ZPD (area of proximal development), scaffolding teaching, Krashen's input hypothesis, and Swain's comprehensible output hypothesis, this paper takes English classroom teaching records as an example to discuss in detail the performance and role of teachers' discourse in second language acquisition. It is found that teachers' classroom discourse strategies not only directly affect students' language learning, but also play a key role in improving students' language ability. Based on these findings, this paper proposes strategies to improve the quality of SLA teaching by promoting interactive discourse, integrating real language use, and providing effective feedback. These insights and recommendations have important implications for better understanding and utilizing teachers' classroom discourse strategies to facilitate students' second language acquisition.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"117 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241680
Rongrong Huangfu
In recent years, the issue of educational inequality has received widespread attention. Studying the issue of educational inequality not only helps to reveal its causes and mechanisms but also provides the scientific basis for policy-making, promotes rational distribution and utilization of educational resources, as well as improves the quality and efficiency of education. This article examines the present state of educational progress across various geographical areas, the manifestations of educational inequality, the reasons, and countermeasures. Many factors affect educational equity, such as natural factors, financial investment, resource allocation, public awareness, and education's importance. Based on this, this article proposes the following suggestions: Local governments and schools should actively improve and implement relevant existing policies. The government and society should strive to narrow the gap between the rich and the poor in the regions and increase financial investment in local education. The government and schools should gradually optimize the allocation structure of educational resources and ensure the fair distribution of resources among regions. The government and educational institutions should make concerted efforts to enhance the public's perception of education and increase overall awareness regarding education.
{"title":"Research on the Impact of Regional Differences on Promoting Educational Equity","authors":"Rongrong Huangfu","doi":"10.54254/2753-7048/54/20241680","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241680","url":null,"abstract":"In recent years, the issue of educational inequality has received widespread attention. Studying the issue of educational inequality not only helps to reveal its causes and mechanisms but also provides the scientific basis for policy-making, promotes rational distribution and utilization of educational resources, as well as improves the quality and efficiency of education. This article examines the present state of educational progress across various geographical areas, the manifestations of educational inequality, the reasons, and countermeasures. Many factors affect educational equity, such as natural factors, financial investment, resource allocation, public awareness, and education's importance. Based on this, this article proposes the following suggestions: Local governments and schools should actively improve and implement relevant existing policies. The government and society should strive to narrow the gap between the rich and the poor in the regions and increase financial investment in local education. The government and schools should gradually optimize the allocation structure of educational resources and ensure the fair distribution of resources among regions. The government and educational institutions should make concerted efforts to enhance the public's perception of education and increase overall awareness regarding education.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"124 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241689
Jingsi Tan
This paper reviews the English pronunciation learning status of Sichuan dialect speakers, including Sichuan dialect speakers English pronunciation problems and the English pronunciation teaching methods in the Sichuan dialect area. By analyzing the characteristics of their pronunciation problems and current teaching methods taken by educators in Sichuan, the author tries to find out the appropriate way to teach Sichuan dialect speakers English phonemes, which is aimed at improving their English pronunciation. There are three main kinds of pronunciation problems in this research: vowels (to have no contrast in long and short vowels, produce some vowels incorrectly as well), consonants (to replace some consonants with other sounds, have no awareness of nasal and lateral, and pronounce some sounds wrongly), and word stress (to ignore and misread the word stress). The author analyzed the cases of these problems and causes and discussed the teaching methods taken by teachers in the Sichuan dialect area. The author also indicates some problems when educators use these methods, like teachers in kindergarten who intend to teach kids knowledge instead of inspiring their interests. In China, most students study Standard Mandarin as their Second Language. When teachers teach students English, they can take advantage of the positive transfer of L2 to help them acquire L3 pronunciation. Hence, how to design the English pronunciation teaching methods based on the Sichuan dialect speakers special situation and improve learning efficiency is very important.
{"title":"A Review of Studies on English Pronunciation Learning Status of Sichuan Dialect Speakers","authors":"Jingsi Tan","doi":"10.54254/2753-7048/54/20241689","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241689","url":null,"abstract":"This paper reviews the English pronunciation learning status of Sichuan dialect speakers, including Sichuan dialect speakers English pronunciation problems and the English pronunciation teaching methods in the Sichuan dialect area. By analyzing the characteristics of their pronunciation problems and current teaching methods taken by educators in Sichuan, the author tries to find out the appropriate way to teach Sichuan dialect speakers English phonemes, which is aimed at improving their English pronunciation. There are three main kinds of pronunciation problems in this research: vowels (to have no contrast in long and short vowels, produce some vowels incorrectly as well), consonants (to replace some consonants with other sounds, have no awareness of nasal and lateral, and pronounce some sounds wrongly), and word stress (to ignore and misread the word stress). The author analyzed the cases of these problems and causes and discussed the teaching methods taken by teachers in the Sichuan dialect area. The author also indicates some problems when educators use these methods, like teachers in kindergarten who intend to teach kids knowledge instead of inspiring their interests. In China, most students study Standard Mandarin as their Second Language. When teachers teach students English, they can take advantage of the positive transfer of L2 to help them acquire L3 pronunciation. Hence, how to design the English pronunciation teaching methods based on the Sichuan dialect speakers special situation and improve learning efficiency is very important.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":" 1240","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141823406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241671
Yihan Shen, Yige Li
This study investigates the relationship between self-efficacy, anxiety, and English learning outcomes among Chinese high school students, contributing new insights to second language acquisition (SLA). The research builds on previous work by integrating quantitative analysis with a multidimensional framework that considers two psychological factors. This study employed a quantitative research approach, utilizing questionnaires based on established scales, such as Liang and Zhou's Academic Self-Efficacy Scale and Horwitz's Foreign Language Classroom Anxiety Scale. Having invited senior high school students in Tianjin to voluntarily fill out questionnaires online, 100 valid data were collected and analyzed by Jamovi. The findings aim to inform educational policy, offering a localized perspective that accounts for China's unique educational and cultural context. By examining the levels of self-efficacy and anxiety and their correlation, the study seeks to predict their impact on English learning performance. This empirical research approach provides targeted insights, enhancing understanding of foreign language teaching, particularly in examination-focused settings.
{"title":"A study of the Relationship Between High School Students' English Learning Self-Efficacy, Anxiety and Learning Effectiveness","authors":"Yihan Shen, Yige Li","doi":"10.54254/2753-7048/54/20241671","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241671","url":null,"abstract":"This study investigates the relationship between self-efficacy, anxiety, and English learning outcomes among Chinese high school students, contributing new insights to second language acquisition (SLA). The research builds on previous work by integrating quantitative analysis with a multidimensional framework that considers two psychological factors. This study employed a quantitative research approach, utilizing questionnaires based on established scales, such as Liang and Zhou's Academic Self-Efficacy Scale and Horwitz's Foreign Language Classroom Anxiety Scale. Having invited senior high school students in Tianjin to voluntarily fill out questionnaires online, 100 valid data were collected and analyzed by Jamovi. The findings aim to inform educational policy, offering a localized perspective that accounts for China's unique educational and cultural context. By examining the levels of self-efficacy and anxiety and their correlation, the study seeks to predict their impact on English learning performance. This empirical research approach provides targeted insights, enhancing understanding of foreign language teaching, particularly in examination-focused settings.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"121 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-19DOI: 10.54254/2753-7048/54/20241574
Pengcheng Zhang
Bilibili, a video sharing website where users can view and add overlaid commentary on videos has become one of the major video sharing platforms in China. In early 2023, a phenomenon emerged on Bilibili where vloggers began announcing stop updating, indicating their intention to cease uploading new content. This phenomenon immediately sparked widespread discussions on the internet and within society at large. This study employs text analysis to gain insights into how users on Bilibili reacted and responded to vloggers announcing stop updating. The research identifies five dimensions characterizing the users responses: (1) attitudes towards the ecosystem; (2) attitudes towards Bilibili; (3) attitudes towards advertising; (4) attitudes towards vloggers; and (5) attitudes towards other users. The findings of this research illuminate the relationships among Bilibili, content creators, users, and how these dynamics influence content production, dissemination, and monetization on the platform. Additionally, the results offer insights into the behaviors of content creators and users on the platform. Furthermore, this research unveils the business models of Bilibili, particularly concerning aspects related to advertising, sponsorship, and the profitability of content creators.
{"title":"Stop Updating: A Textual Analysis of Chinese Viewers Towards the Video of Bilibili Vloggers Announcement","authors":"Pengcheng Zhang","doi":"10.54254/2753-7048/54/20241574","DOIUrl":"https://doi.org/10.54254/2753-7048/54/20241574","url":null,"abstract":"Bilibili, a video sharing website where users can view and add overlaid commentary on videos has become one of the major video sharing platforms in China. In early 2023, a phenomenon emerged on Bilibili where vloggers began announcing stop updating, indicating their intention to cease uploading new content. This phenomenon immediately sparked widespread discussions on the internet and within society at large. This study employs text analysis to gain insights into how users on Bilibili reacted and responded to vloggers announcing stop updating. The research identifies five dimensions characterizing the users responses: (1) attitudes towards the ecosystem; (2) attitudes towards Bilibili; (3) attitudes towards advertising; (4) attitudes towards vloggers; and (5) attitudes towards other users. The findings of this research illuminate the relationships among Bilibili, content creators, users, and how these dynamics influence content production, dissemination, and monetization on the platform. Additionally, the results offer insights into the behaviors of content creators and users on the platform. Furthermore, this research unveils the business models of Bilibili, particularly concerning aspects related to advertising, sponsorship, and the profitability of content creators.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"102 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240916
Dilizhati Dilixiati
In the context of the internationalization of education, multilingual language learning and teaching play a fundamental and very important role in the education system, where different groups learn a uniform curriculum based on different cultural backgrounds and linguistic understandings. This thesis analyses the reason for the imbalance of educational resources for minorities in the educational process. Multilingual teaching materials and related materials are outdated or unavailable. Groups learning through "bridge" languages do not acquire languages through their mother tongue, which makes the acquisition process difficult. On this basis, the thesis proposes to improve pedagogical diversity by increasing teachers' motivation to learn and teach multilingualism. The second is that the creation and enrichment of multilingual corpora and teaching materials can enhance research on multilingualism. The third is a way to reduce the quality gap with the majority population in education by promoting cooperation between universities companies and institutions.
{"title":"An Analysis of the Mediating Role of Language in Education in the Context of Internationalisation of Education","authors":"Dilizhati Dilixiati","doi":"10.54254/2753-7048/50/20240916","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240916","url":null,"abstract":"In the context of the internationalization of education, multilingual language learning and teaching play a fundamental and very important role in the education system, where different groups learn a uniform curriculum based on different cultural backgrounds and linguistic understandings. This thesis analyses the reason for the imbalance of educational resources for minorities in the educational process. Multilingual teaching materials and related materials are outdated or unavailable. Groups learning through \"bridge\" languages do not acquire languages through their mother tongue, which makes the acquisition process difficult. On this basis, the thesis proposes to improve pedagogical diversity by increasing teachers' motivation to learn and teach multilingualism. The second is that the creation and enrichment of multilingual corpora and teaching materials can enhance research on multilingualism. The third is a way to reduce the quality gap with the majority population in education by promoting cooperation between universities companies and institutions.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"10 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.54254/2753-7048/50/20240779
Yuhan Qi
This study aims to provide insights into the impact of new media influencers on brand management in the digital age. With the rise of social media, the role of influencers in guiding consumer decision-making has become increasingly prominent. This paper systematically analyzes the role of new media influencers in arousing consumers' "awareness", "interest", "desire" and "action" and their contribution to the whole brand management process, combining the brand value chain model and the co-branding normalization strategies. By comprehensively analyzing indicators such as the number of observers, the degree of interaction and the quality of content, this study successfully quantified the degree of influence of new media influencers at different stages. It was found that when choosing partners, brands should focus on their fit with the brand's core values, as well as on whether the influencer's audience segment matches the target market. Meanwhile, recommendations are made for choosing authentic and trustworthy influencers and establishing transparent partnerships in order to cope with market saturation and trust crises. In the Future Challenges and Solutions Outlook, in the face of changes in social media algorithms, the paper suggests that brands adopt a multi-channel strategy while emphasizing the importance of establishing clear KPIs and a collaborative framework. Finally, an in-depth analysis of the opportunities and challenges of the co-branding normalization strategies is presented, highlighting the importance of trust building, collaboration costs, consistency and public relations risks. This research provides practical data support and strategic recommendations for brand managers to better address brand management challenges in the digital age.
{"title":"The Road to Branding in the Digital Age: The Power and Challenges of New Media Influencers","authors":"Yuhan Qi","doi":"10.54254/2753-7048/50/20240779","DOIUrl":"https://doi.org/10.54254/2753-7048/50/20240779","url":null,"abstract":"This study aims to provide insights into the impact of new media influencers on brand management in the digital age. With the rise of social media, the role of influencers in guiding consumer decision-making has become increasingly prominent. This paper systematically analyzes the role of new media influencers in arousing consumers' \"awareness\", \"interest\", \"desire\" and \"action\" and their contribution to the whole brand management process, combining the brand value chain model and the co-branding normalization strategies. By comprehensively analyzing indicators such as the number of observers, the degree of interaction and the quality of content, this study successfully quantified the degree of influence of new media influencers at different stages. It was found that when choosing partners, brands should focus on their fit with the brand's core values, as well as on whether the influencer's audience segment matches the target market. Meanwhile, recommendations are made for choosing authentic and trustworthy influencers and establishing transparent partnerships in order to cope with market saturation and trust crises. In the Future Challenges and Solutions Outlook, in the face of changes in social media algorithms, the paper suggests that brands adopt a multi-channel strategy while emphasizing the importance of establishing clear KPIs and a collaborative framework. Finally, an in-depth analysis of the opportunities and challenges of the co-branding normalization strategies is presented, highlighting the importance of trust building, collaboration costs, consistency and public relations risks. This research provides practical data support and strategic recommendations for brand managers to better address brand management challenges in the digital age.","PeriodicalId":506419,"journal":{"name":"Lecture Notes in Education Psychology and Public Media","volume":"18 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140652165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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