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External Communication Effect of Short Video of Chinese We-media -- Take the Topic of Chinese Food Culture on YOUTUBE as an Example 中国微信媒体短视频的对外传播效果 -- 以 YOUTUBE 上的中国饮食文化主题为例
Pub Date : 2024-07-25 DOI: 10.54254/2753-7048/56/20241635
Chenxi Yang, Yiran Zhao, Hanyu Zheng, Zhiqi Zhu
Under the tide of information globalization, short video has been warmly sought after by netizens from all over the world for its characteristics of integrating image, music, sound, picture and other expression techniques. Short video social media, represented by YouTube, not only opens up a new way for cross-cultural communication, but also puts forward new challenges and requirements on how to tell Chinese stories well. As a unique cultural symbol, food can effectively break the barriers of cross-cultural communication, so that audiences from different cultural backgrounds can resonate. Chinese we-media short video creators show the color, aroma and taste of food from multiple angles, drawing a seductive map of Chinese food for netizens, so that audiences around the world can appreciate the charm of Chinese food. This paper uses the literature research method and case analysis method to study the communication of Chinese food culture on YouTube, hoping to explore the narrative characteristics, narrative commonalities, strategy effectiveness and external narrative effects of Chinese food culture communication, and actively promote the external communication of culture. The research results show that the influence of publishers must affect the popularity of videos to some extent, and short videos with high-quality content that emphasize the universal value of culture and emotion and convey positive emotions can improve the effect of international communication.
在信息全球化的浪潮下,短视频以其集图像、音乐、声音、画面等多种表现手法于一体的特点,受到各国网民的热烈追捧。以YouTube为代表的短视频社交媒体,不仅开辟了跨文化传播的新途径,也对如何讲好中国故事提出了新的挑战和要求。美食作为一种独特的文化符号,可以有效打破跨文化传播的壁垒,让不同文化背景的受众产生共鸣。中国的微信短视频创作者从多个角度展现了美食的色、香、味,为网民绘制了一幅诱人的中国美食地图,让全球受众领略到中国美食的魅力。本文运用文献研究法和案例分析法对YouTube上的中国饮食文化传播进行研究,希望探索中国饮食文化传播的叙事特征、叙事共性、策略有效性和外部叙事效应,积极推动文化的外部传播。研究结果表明,发布者的影响力必然在一定程度上影响视频的受欢迎程度,而强调文化与情感的普世价值、传递积极情绪的高质量内容短视频能够提升国际传播效果。
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引用次数: 0
Economic Inequality: Impacts on Mental Health and Social Structures 经济不平等:对心理健康和社会结构的影响
Pub Date : 2024-07-25 DOI: 10.54254/2753-7048/56/20241651
Mingyue Huang
Economic disparity poses significant risks to personal well-being and social cohesion, both of which are pivotal global concerns. This research utilizes both personal and aggregate financial status methods to investigate the association between economic disparity and psychological health. Through a comprehensive analysis of current literature and case studies, the study identifies how variations in wealth distribution contribute to a range of mental health issues, including stress, anxiety, and depression. Furthermore, it highlights how economic disparity exacerbates social divisions and undermines community ties. The findings underscore the complex relationship between economic status and psychological health outcomes, emphasizing the social consequences of persistent disparities. This research adopts both qualitative and quantitative methodologies to focus on the negative impacts of economic disparity. The urgent need for policy interventions is stressed to mitigate its effects. The conclusion advocates for a multidimensional approach to address the root causes of disparity, such as policy, educational, and volunteer groups, suggesting that such efforts could significantly promote greater social harmony and improve psychological health outcomes.
经济差距对个人福祉和社会凝聚力构成重大风险,而这两者都是全球关注的焦点。本研究利用个人财务状况和总体财务状况两种方法来研究经济差距与心理健康之间的关系。通过对当前文献和案例研究的综合分析,本研究确定了财富分配的差异如何导致一系列心理健康问题,包括压力、焦虑和抑郁。此外,研究还强调了经济差距是如何加剧社会分化和破坏社区联系的。研究结果强调了经济状况与心理健康结果之间的复杂关系,强调了持续的差距所带来的社会后果。本研究采用定性和定量方法,重点关注经济差距的负面影响。研究强调迫切需要采取政策干预措施来减轻其影响。结论主张从政策、教育和志愿者团体等多方面入手,从根本上解决差距问题,并认为这些努力可以极大地促进社会和谐,改善心理健康结果。
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引用次数: 0
The Effect of Game Teaching Method on Chinese Students' Anxiety about English Learning 游戏教学法对中国学生英语学习焦虑的影响
Pub Date : 2024-07-25 DOI: 10.54254/2753-7048/56/20241640
Xiulan Shu
Nowadays, many students feel anxiety and even have strong resistance to English learning. This anxiety not only makes them afraid of English learning, leads to a decline in academic performance, but also hurts their physical and mental health. In addition, this kind of learning anxiety also extends to students' interpersonal skills. Some scholars believe that two main factors cause anxiety: factors related to the learner's personality, such as the strength of the learner's self-esteem, the degree of psychological tolerance, the clarity of self-definition, etc.; factors related to the learner's outside world, such as, if a learner does not have a sense of identity with the surrounding learners, the degree of anxiety is often Very high; the form and content of communication between teachers and learners may induce learners' anxiety. In response to the above problems, this article is committed to widely collecting papers and monographs on the application of game teaching methods in English education at home and abroad through in-depth literature analysis, and carefully read the relevant research results. The purpose is to build a practical game teaching strategy to help Chinese students improve their self-confidence, so as to effectively reduce their anxiety about English learning. Based on this research goal, this article will carry out systematic writing to provide valuable reference for the innovation of English education.
现在,很多学生对英语学习感到焦虑,甚至产生强烈的抵触情绪。这种焦虑不仅使他们害怕英语学习,导致学习成绩下降,还伤害了他们的身心健康。此外,这种学习焦虑还会延伸到学生的人际交往能力上。有学者认为,引起焦虑的因素主要有两个:一是与学习者个性有关的因素,如学习者自尊心的强弱、心理承受的程度、自我定义的明确程度等;二是与学习者外界有关的因素,如如果学习者对周围的学习者没有认同感,其焦虑程度往往很高;三是教师与学习者交流的形式和内容可能诱发学习者的焦虑。针对上述问题,本文致力于通过深入的文献分析,广泛搜集国内外关于游戏教学法在英语教育中应用的论文和专著,并认真研读相关研究成果。目的在于构建一套切实可行的游戏教学策略,帮助中国学生提高自信心,从而有效降低他们对英语学习的焦虑感。基于这一研究目标,本文将进行系统的写作,为英语教育的创新提供有价值的参考。
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引用次数: 0
Brand Resonance: Exploring How Lululemon Shapes Female Consumer Purchasing Behavior and Brand Attitudes Through Advertising and Market Communication Strategies 品牌共鸣:探索 Lululemon 如何通过广告和市场传播策略塑造女性消费者的购买行为和品牌态度
Pub Date : 2024-07-25 DOI: 10.54254/2753-7048/56/20241595
Ziheng Zhu
This essay examines the strategic marketing and advertising tactics used by Lululemon to appeal to and keep a certain group of female customers, which helps the company maintain its market-leading position in the premium sportswear industry. It explores the background of the brand, the target market, its place in the industry, and the development of its advertising tactics. The study demonstrates how Lululemon affects female consumers' behavior, attitudes, and brand loyalty through smart channel selection, innovative advertising, and community-focused marketing. Lululemon successfully creates a welcoming brand community by using different models into their advertisements, utilizing physical and digital media for broad reach, and fostering community development through ambassador programs. Furthermore, the study looks at how various marketing tactics affect consumer choice and brand advocacy, with a focus on how digital platforms might improve customer happiness and connection. This research offers insights into effective marketing strategies in todays competitive retail scene through a thorough investigation of Lululemon's approach to marketing in various cultural contexts, with a focus on inclusion and personal growth. According to the research, Lululemon should continue utilizing technical advancements in product creation and digital marketing while also tailoring its business practices to local tastes in order to maintain long-term success on a worldwide scale.
本论文探讨了 Lululemon 为吸引和留住特定女性客户群而采取的战略营销和广告策略,这有助于该公司保持其在高端运动服装行业的市场领先地位。研究探讨了该品牌的背景、目标市场、在行业中的地位以及广告策略的发展。研究展示了 Lululemon 如何通过明智的渠道选择、创新的广告和以社区为重点的营销影响女性消费者的行为、态度和品牌忠诚度。Lululemon 在广告中使用不同的模特,利用实体和数字媒体进行广泛传播,并通过大使计划促进社区发展,从而成功地创建了一个受欢迎的品牌社区。此外,本研究还探讨了各种营销策略如何影响消费者的选择和品牌拥护,重点关注数字平台如何提高顾客的幸福感和联系。这项研究通过对 Lululemon 在各种文化背景下的营销方法进行深入调查,对当今竞争激烈的零售业中的有效营销策略提出了见解,重点关注包容性和个人成长。根据研究,Lululemon 应继续利用产品创造和数字营销方面的技术进步,同时根据当地人的口味调整其商业行为,以保持在全球范围内的长期成功。
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引用次数: 0
Enhancing English Vocabulary Acquisition Through Integrated Teaching Approaches 通过综合教学法加强英语词汇习得
Pub Date : 2024-07-25 DOI: 10.54254/2753-7048/56/20241626
Chenyang Xu
In the realm of foreign language acquisition, vocabulary is often recognized as the cornerstone of communicative competence. The complexity and diversity of English vocabulary present a formidable challenge to learners, particularly in non-English speaking contexts. Traditional vocabulary teaching methods have been criticized for their limited effectiveness, prompting a need for innovative approaches that address the multifaceted nature of vocabulary learning. Moreover, the cognitive processes underlying vocabulary acquisition and the role of learner autonomy in this process have become focal points in contemporary language pedagogy. This study aims to explore and analyze the challenges and opportunities in English vocabulary teaching, especially within the context of higher education in China. By comprehensively reviewing the research findings of some scholars, this paper reveals the multi-dimensional approaches and teaching strategies for English vocabulary acquisition. The study points out that vocabulary teaching should transcend the traditional model of separating grammar and vocabulary, and achieve an organic integration of vocabulary and grammar through morphological methods, metacognitive strategy training, and the application of the connectionist theory, thereby promoting the comprehensive improvement of students language abilities. In addition, this paper also emphasizes the application of corpora in English vocabulary teaching and the insights of cognitive linguistics for vocabulary instruction, proposing a novel vocabulary teaching model based on the theory of lexical chunks. The research results indicate that by comprehensively applying a variety of teaching methods and strategies, it is possible to significantly enhance students vocabulary memory, comprehension, and application abilities, thereby improving the overall effectiveness of English teaching.
在外语学习领域,词汇通常被认为是交际能力的基石。英语词汇的复杂性和多样性给学习者带来了巨大的挑战,尤其是在非英语环境中。传统的词汇教学方法因其效果有限而饱受批评,这促使我们需要创新的方法来解决词汇学习的多面性问题。此外,词汇学习的认知过程和学习者自主性在这一过程中的作用已成为当代语言教学法的焦点。本研究旨在探索和分析英语词汇教学,尤其是中国高等教育背景下的英语词汇教学所面临的挑战和机遇。通过全面梳理一些学者的研究成果,本文揭示了英语词汇习得的多维方法和教学策略。研究指出,词汇教学应超越语法与词汇分离的传统模式,通过形态学方法、元认知策略训练以及联结主义理论的应用,实现词汇与语法的有机结合,从而促进学生语言能力的全面提高。此外,本文还重视语料库在英语词汇教学中的应用以及认知语言学对词汇教学的启示,提出了基于词块理论的新型词汇教学模式。研究结果表明,综合运用多种教学方法和策略,可以显著增强学生的词汇记忆、理解和运用能力,从而提高英语教学的整体效果。
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引用次数: 0
A Review on the Impact of Family Factors on Adolescences Anxiety 家庭因素对青少年焦虑的影响综述
Pub Date : 2024-07-25 DOI: 10.54254/2753-7048/56/20241648
Qiyue Huang
Teenagers are more likely to experience anxiety, which affects their general well-being, academic achievement, and social skills. Anxiety can be characterised by tension, uneasiness, and bodily manifestations like panic attacks and insomnia. This study investigates how parents emotion stability, family economic position, and parenting methods affect teenage anxiety. According to research, understanding and supporting parents greatly lowers childrens anxiety levels, whereas having strict or overly protective parents raises them. Furthermore, self-esteem and self-concept significantly influence social anxiety. Gender differences are evident, as females typically experience higher anxiety than males. The implication of the results is that there should be a focus on anxiety among adolescent females. The study suggestss promoting positive parent-child communication, encouraging adolescents to develop hobbies and engage in social interactions, and ensuring parents maintain emotional stability. Although the study primarily uses self-reported data, highlighting the strong impact of family dynamics on adolescent anxiety, it suggests the necessity for more varied research methods and larger sample sizes in future research.
青少年更容易经历焦虑,焦虑会影响他们的整体健康、学习成绩和社交能力。焦虑的特点是紧张、不安以及恐慌和失眠等身体表现。本研究探讨了父母的情绪稳定性、家庭经济状况和教养方法对青少年焦虑症的影响。研究发现,父母的理解和支持会大大降低孩子的焦虑水平,而父母严厉或过度保护则会提高孩子的焦虑水平。此外,自尊和自我概念对社交焦虑也有很大影响。性别差异也很明显,女性的焦虑程度通常高于男性。研究结果的意义在于,应关注青少年女性的焦虑问题。研究建议促进亲子间的积极沟通,鼓励青少年培养兴趣爱好和参与社会交往,并确保父母保持情绪稳定。虽然该研究主要使用自我报告数据,突出了家庭动态对青少年焦虑的强烈影响,但它也表明,在未来的研究中,有必要采用更多样的研究方法和更大的样本量。
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引用次数: 0
A Study of Emotional Consumption Patterns in Emotionally Observational Reality TV Shows 情感观察型真人秀节目中的情感消费模式研究
Pub Date : 2024-07-25 DOI: 10.54254/2753-7048/56/20241639
Cailin Tan
In recent years, emotional observation reality shows have seen explosive growth, and these programmes not only focus on emotional topics such as love and marriage, but also involve family relationships, intergenerational communication and other dimensions, providing viewers with a rich observation perspective. The factors that influence the emotional consumption patterns of such programmes include narrative structure, guest selection, programme content, and the audience itself. Against the background of ubiquitous consumerist forms and selections, appropriate emotional consumption pushes audiences to satisfy their emotional needs and realise their self-worth, and also creates a benign interactive space in society, while excessive emotional consumption leads to psychological distortion of the audience, which in turn produces adverse effects. This paper will analyse the emotional consumption mode of emotional observation reality TV shows to enlighten the public with a multi-dimensional perspective to think about and eliminate the operation mechanism of emotional consumption and the creative boundaries of variety shows.
近年来,情感观察类真人秀节目呈现爆发式增长,这些节目不仅关注爱情、婚姻等情感话题,还涉及家庭关系、代际沟通等维度,为观众提供了丰富的观察视角。影响这类节目情感消费模式的因素包括叙事结构、嘉宾选择、节目内容以及受众本身。在消费主义形式和选择无处不在的背景下,适当的情感消费促使受众满足情感需求,实现自我价值,也为社会创造了良性的互动空间,而过度的情感消费则导致受众心理扭曲,进而产生不良影响。本文将通过分析情感观察类真人秀节目的情感消费模式,启迪大众以多维视角思考和消解情感消费的运行机制和综艺节目的创作边界。
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引用次数: 0
The Current Situation and Prevention of AI Telecom Fraud: Starting from Personal Information Protection 人工智能电信诈骗的现状与防范:从个人信息保护开始
Pub Date : 2024-07-23 DOI: 10.54254/2753-7048/55/20240083
Lezhi Li
AI telecom fraud is an act of using artificial intelligence deep cooperation and analysis technology to create false information to lure and deceive individuals and illegal possession of money. With the rapid development of the Internet and AI, the number of AI telecom fraud cases has exploded, so how to prevent AI telecom fraud has become an important issue in society. AI telecom fraud has led to a series of problems, such as the illegal collection and malicious disclosure of personal information, criminals using AI to analyze personal information for fraud, and the industry does not adequately supervise the collection and use of personal information by companies. This article uses case analysis, normative analysis, and comparative research methods to analyze the above three problems and proposes the solution, including establishing a complete legal regulatory system for personal information protection and the prevention and control of AI telecom fraud, and strengthening industry supervision. It is hoped that by applying the above-mentioned solutions, the protection of personal information and the prevention and control of AI telecom fraud can be strengthened, and the development of AI telecom fraud prevention and control in China can be promoted.
AI电信诈骗是利用人工智能深度合作与分析技术,制造虚假信息诱骗个人,非法占有钱财的行为。随着互联网和人工智能的快速发展,人工智能电信诈骗案件呈爆发式增长,如何防范人工智能电信诈骗成为社会的重要课题。人工智能电信诈骗引发了一系列问题,如非法收集和恶意泄露个人信息、不法分子利用人工智能分析个人信息进行诈骗、行业对企业收集和使用个人信息监管不力等。本文运用案例分析法、规范分析法、比较研究法对上述三个问题进行了分析,并提出了解决方案,包括建立完善的个人信息保护和防控人工智能电信诈骗的法律监管体系、加强行业监管等。希望通过运用上述解决方案,加强个人信息保护和人工智能电信诈骗防控,推动我国人工智能电信诈骗防控事业的发展。
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引用次数: 0
Performability of Valuation Adjustment Mechanism: Value Judgements at the Normative Level 估值调整机制的可执行性:规范层面的价值判断
Pub Date : 2024-07-23 DOI: 10.54254/2753-7048/57/20240074
Run Chen
On the occasion of a valuation adjustment mechanism, the main conflict of profit occurs between the shareholders of the repurchasable shares and the creditors of the target company. Since the introduction of the Minutes of the national courts' civil and commercial trial work conference (Minutes), the academic debate on the valuation adjustment mechanism has centred on the enforceability of the share repurchase clause therein. If the dispute is dealt with according to the literal meaning of Article 5(2) of the Minutes, it is not only detrimental to the maintenance of transaction security, but also systematically in conflict with Article 579 of the Civil Code of the Peoples Republic of China (hereinafter referred to as Civil Code) systematically. Therefore, by means of systemic interpretation, Article 5(2) of the Minutes can be limited to the case of insufficient distributable profits in order to achieve the harmonisation of the normative system.
在估值调整机制下,主要的利益冲突发生在可回购股份的股东和目标公司的债权人之间。自《全国法院民商事审判工作会议纪要》(以下简称《纪要》)出台以来,学界对估值调整机制的争论主要集中在其中股份回购条款的可执行性上。如果按照《纪要》第五条第(二)项的字面意思处理该争议,不仅不利于交易安全的维护,而且在体系上与《中华人民共和国民法典》(以下简称《民法典》)第五百七十九条相冲突。因此,通过体系解释,可以将《纪要》第 5 条第 2 款限定为可分配利润不足的情形,以实现规范体系的协调统一。
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引用次数: 0
Questions and Responses to the Legitimacy of Criminal Reconciliation: The Approach is Based on the Valueless Behavior 对刑事和解合法性的质疑与回应:基于无价值行为的方法
Pub Date : 2024-07-23 DOI: 10.54254/2753-7048/57/20240085
Juncheng Chen, Hui Lv
The process of promoting the construction of the rule of law in China, there have been emerging legislation, there are also behind the abolition of legislation, criminal reconciliation system through legislation also formally entered the investigation stage in China. But at the same time, the controversy about this system has never stopped, and the important status of money, a sensitive thing in criminal reconciliation, makes the public full of doubts and incomprehensibilities about this system. From loss reduced the things appear in the beginning, some scholars begin to looking for reliable for its legitimacy basis to prove the existence of this system is reasonable, until the system has the breakthrough on the legislation, but not for the public's confusion a systemic response and cracking. valueless behavior theory in considering the twin issues of legal interest undermines the effectiveness of criminal punishment as a deterrent, rendering it less impactful compared to alternative approaches. Consequently, within the framework of such punitive measures, accommodating a criminal reconciliation system becomes challenging.
在我国推进法治建设的进程中,有不断涌现的立法,也有立法废止的背后,刑事和解制度通过立法也正式在我国进入了探究阶段。但与此同时,关于这一制度的争议也从未停止过,金钱这一敏感物在刑事和解中的重要地位,让公众对这一制度充满了质疑和不理解。从损失减少的事情出现之初,一些学者就开始为其寻找可靠的合法性依据来证明这一制度存在的合理性,直到这一制度在立法上有了突破,却没有对公众的困惑进行系统的回应和破解。"无价值行为理论 "在考虑法益的双重问题时,削弱了刑罚的威慑力,使其与其他方法相比影响力大打折扣。因此,在这种惩罚措施的框架内,容纳刑事和解制度变得具有挑战性。
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引用次数: 0
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Lecture Notes in Education Psychology and Public Media
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