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How Group Consumption Affects Coupon Acquisition and Redemption: The Moderating Role of Offline Agglomeration in Online Group Buying 团购如何影响优惠券的获取与兑换:线下集聚对线上团购的调节作用
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-03-19 DOI: 10.1002/joom.1357
Xiayu Chen, Ruolin Ding, Shaobo Wei, Guanyi Lu

Local merchants have implemented coupon promotions to attract consumer traffic and improve product sales. Drawing upon signaling theory, this paper examines how a social characteristic of a coupon (i.e., group consumption) influences coupon acquisition and subsequent coupon redemption, along with how such relationships are further influenced by offline agglomeration (i.e., density and product agglomeration). Specifically, we argue that group consumption increases coupon acquisition, which in turn increases coupon redemption, with coupon acquisition serving as a mediator in the relationship. These relationships, however, are contingent upon offline agglomeration signals. Using a large panel data set from a prominent group buying platform, we collect 121,909 observations to test our theoretical model. The findings reveal a positive relationship between group consumption and coupon acquisition and a positive relationship between coupon acquisition and redemption, while the relationship between group consumption and coupon redemption is fully mediated by coupon acquisition. Furthermore, we find that the effect of group consumption on coupon acquisition is strengthened by density agglomeration but attenuated by product agglomeration. The effect of coupon acquisition on redemption is reinforced by density agglomeration. These findings offer valuable implications for local merchants who are seeking to optimize their coupon promotions.

当地商家已经实施优惠券促销,以吸引消费者流量,提高产品销售。利用信号理论,本文研究了优惠券的社会特征(即群体消费)如何影响优惠券获取和随后的优惠券兑换,以及这种关系如何进一步受到线下集聚(即密度和产品集聚)的影响。具体而言,我们认为群体消费增加了优惠券获取,优惠券获取反过来又增加了优惠券兑换,优惠券获取在关系中起中介作用。然而,这些关系取决于离线聚集信号。使用来自某知名团购平台的大型面板数据集,我们收集了121,909个观察值来检验我们的理论模型。研究发现,团购消费与优惠券获取之间存在正相关关系,优惠券获取与优惠券兑换之间存在正相关关系,团购消费与优惠券兑换之间存在完全中介关系。此外,我们发现群体消费对优惠券获取的影响在密度集聚中得到强化,而在产品集聚中减弱。优惠券获取对兑付的作用通过密度聚集得到强化。这些发现为寻求优化优惠券促销的本地商家提供了有价值的启示。
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引用次数: 0
Estimation Using Marginal Competitor Sales Information 利用边际竞争对手销售信息进行估计
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-03-19 DOI: 10.1002/joom.1359
Kalyan Talluri, Müge Tekin

An abiding preoccupation for firms is understanding how customers value their products versus competitors' products. This is difficult to quantify and estimate from data as, even if competitor prices are public information, their sales are typically unobservable. However, in some industries, most prominently the hotel industry, third-party information brokers collect and supply aggregate competitor sales information. In the hotel industry, these reports from Smith Travel Research, popularly known as STR reports, are widely subscribed to. Hotels participate by reporting their sales information and, in turn, obtain access to marginal competitor sales data, in the form of daily occupancy percentage, albeit aggregated across groups and lengths-of-stay. Despite its availability, this data is not widely incorporated into revenue management estimation, likely due to the lack of robust models and methodologies. In this paper, focusing mainly on the hotel industry, we develop a constrained maximum likelihood method (constrained by moment conditions) to overcome the following significant challenges in estimation of a market share model with a competitor attractiveness factor: (i) competitor data is aggregated across multiple lengths-of-stay with varying demand characteristics; (ii) no-purchase data is unobservable, preventing tracking of customers who choose neither the focal firm's (we refer to as our) product nor the competitor's product; (iii) private (unobserved) group sales of competitors prior to retail sales reduce competitor capacity and influence their subsequent prices; and finally, (iv) maximizing the partial-information likelihood function is intractable. We first evaluate our method through Monte Carlo simulations on synthetic data generated under a generalized Nash competition model. In these simulations, our method accurately recovers the true parameters to a close degree in almost all cases, exploiting the marginal competitor data. Next, we apply the method to real-world hotel booking data and benchmark its performance against alternative approaches from the network tomography and revenue management literature.

企业长期关注的一个问题是了解客户如何评价自己的产品和竞争对手的产品。这很难从数据中量化和估计,因为即使竞争对手的价格是公开信息,它们的销售通常也是不可观察的。然而,在某些行业,最突出的是酒店业,第三方信息经纪人收集并提供竞争对手的总体销售信息。在酒店行业,这些来自Smith Travel Research的报告,通常被称为STR报告,被广泛订阅。酒店通过报告自己的销售信息参与进来,进而获得竞争对手的边际销售数据,这些数据以每日入住率的形式呈现,尽管这些数据是按集团和入住时间汇总的。尽管可以获得这些数据,但由于缺乏可靠的模型和方法,这些数据并未被广泛纳入收入管理估算。在本文中,我们主要关注酒店行业,我们开发了一种约束最大似然方法(受时刻条件约束),以克服在估计具有竞争对手吸引力因素的市场份额模型时面临的以下重大挑战:(i)竞争对手数据汇总在具有不同需求特征的多个停留时间内;(ii)无购买数据不可观察,无法跟踪既不选择焦点公司(我们称为本公司)产品也不选择竞争对手产品的客户;(iii)竞争对手在零售销售之前的私人(未观察到的)集团销售降低了竞争对手的产能并影响其后续价格;最后,(iv)最大化部分信息似然函数是棘手的。我们首先通过蒙特卡罗模拟在广义纳什竞争模型下生成的合成数据来评估我们的方法。在这些模拟中,我们的方法利用边缘竞争对手数据,几乎在所有情况下都能准确地恢复真实参数。接下来,我们将该方法应用于现实世界的酒店预订数据,并将其性能与网络断层扫描和收益管理文献中的替代方法进行比较。
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引用次数: 0
Incentivizing Blockchain Participation Through Task Assignment Mechanisms: Evidence From a Natural Experiment of Consensus Protocols on Ethereum 通过任务分配机制激励区块链参与:来自以太坊共识协议自然实验的证据
IF 10.4 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-03-17 DOI: 10.1002/joom.1358
Wei Yang

This study examines how task assignment mechanisms affect the participation of workers on decentralized blockchains. In developing the theory, I highlight that blockchain represents a distinct organizational form for coordinating operations under a highly decentralized structure, in which the essential tasks of system infrastructure maintenance are assigned to third-party crowd workers through the unique governance mechanism of consensus protocol. I specifically focus on two widely adopted consensus protocols in the context of cryptocurrency, namely, proof-of-work (PoW), which assigns tasks that sustain the blockchain system operation based on workers' investments in computing power, and proof-of-stake (PoS), which assigns these tasks based on workers' investments in the native cryptocurrency as stakes. I argue that compared with PoW, PoS increases worker participation and task decentralization because the investment requirement of task participation in the form of blockchain native assets reduces workers' transaction costs in task contracting and their tendencies for hyper-competition. My empirical analysis leverages a natural experiment on Ethereum, namely, the “Merge” event on September 15, 2022, in which the blockchain changed the assignment rules by switching the consensus protocol from PoW to PoS. The results under a difference-in-differences research design confirm my arguments.

本研究探讨了任务分配机制如何影响去中心化区块链上工人的参与。在发展理论时,我强调区块链代表了一种在高度分散的结构下协调操作的独特组织形式,其中系统基础设施维护的基本任务通过共识协议的独特治理机制分配给第三方人群工作者。我特别关注加密货币背景下两种广泛采用的共识协议,即工作量证明(PoW),它根据工人对计算能力的投资分配维持区块链系统运行的任务,以及权益证明(PoS),它根据工人对原生加密货币的投资分配这些任务作为股权。我认为,与PoW相比,PoS增加了工人的参与和任务去中心化,因为以b区块链本地资产形式的任务参与的投资要求降低了工人在任务承包中的交易成本和他们的超竞争倾向。我的实证分析利用了以太坊的一个自然实验,即2022年9月15日的“合并”事件,其中区块链通过将共识协议从PoW切换到PoS来改变分配规则。差异研究设计下的结果证实了我的论点。
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引用次数: 0
Abundance Versus Scarcity: An Experimental Study of Financially Constrained Newsvendors 充裕与稀缺:财政拮据的报贩的实验研究
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-03-13 DOI: 10.1002/joom.1361
Mohd Mujahid Khan, B. Vipin

This study experimentally investigates the ordering behavior of a financially constrained newsvendor-like retailer facing stochastic demand under trade credit. Using controlled laboratory experiments, we examine the ordering behavior of a retailer procuring inventory on trade credit from the supplier under no-bankruptcy risk (NBR) and bankruptcy risk (BR) at low- and high-profit margins. Our experimental observations show deviations from normative optimality, and we find a contrast in the ordering behavior in NBR and BR settings. Compared to the respective normative optimal quantities, in the NBR setting, retailers overorder in the low-profit margin and underorder in the high-profit margin conditions, whereas, in the BR setting, consistent underordering is observed in both the low and high-profit margin conditions. Next, we employ a dynamic panel regression model driven by the demand-chasing heuristic to capture the ordering pattern. Finally, we develop a prospect theoretic model to describe the underordering behavior observed in the BR setting and find that the reference point plays a key role. Our results provide insights into the need to identify the behavior of financially constrained retailers and develop descriptive models for improved decision making.

本文通过实验研究了在贸易信贷条件下,面对随机需求,财务约束下的类报摊零售商的订货行为。本文采用实验室控制实验,研究了在低利润率和高利润率情况下,无破产风险(NBR)和破产风险(BR)下零售商以贸易信用向供应商采购库存的订购行为。我们的实验观察显示了规范最优性的偏差,并且我们发现NBR和BR设置中的排序行为存在对比。与各自的规范最优数量相比,在NBR设置下,零售商在低利润率条件下订购过多,在高利润率条件下订购过少,而在BR设置下,在低利润率和高利润率条件下都观察到一致的订购不足。接下来,我们采用一个由需求追逐启发式驱动的动态面板回归模型来捕捉订购模式。最后,我们建立了一个前景理论模型来描述在BR设置中观察到的欠序行为,并发现参考点起着关键作用。我们的研究结果为识别财务受限零售商的行为提供了见解,并为改进决策开发了描述性模型。
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引用次数: 0
Towards the Integration of Precision Medicine in Psychiatric Care Delivery: Evaluating the Impact of Clinical Guidelines on Drug-Related Adverse Events 迈向精准医学在精神科护理服务中的整合:评估临床指南对药物相关不良事件的影响
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-03-11 DOI: 10.1002/joom.1353
Jingwen Yang, Anant Mishra, Kingshuk K. Sinha

Despite the immense potential of precision medicine to revolutionize healthcare, its integration into routine clinical practice remains a significant challenge. This study investigates the impact of Clinical Pharmacogenetics Implementation Consortium (CPIC) guidelines, which provide synthesized evidence and pharmacogenetics-based drug dosing recommendations, on the delivery of psychiatric care enabled by precision medicine. Specifically, we conduct a comprehensive evaluation of the effect of CPIC guidelines on serious drug-related adverse events and explore how drug characteristics related to therapeutic uncertainty, namely drug age and drug label warning, moderate this effect. Our findings suggest that the availability of CPIC guidelines is associated with almost a 25% decrease in serious drug-related adverse events in the context of psychiatric care delivery enabled by precision medicine. Furthermore, we find that the presence of drug label warning, as FDA-endorsed negative news on pharmacogenetics-related drug use, enhances the effect of CPIC guidelines and is associated with a further decrease in serious drug-related adverse events. Post hoc analysis reveals that CPIC guidelines with high strength of evidence are associated with a significant decrease in serious drug-related adverse events, while no such effect is observed for guidelines with low strength of evidence. These findings contribute to the nascent literature on integrating precision medicine into routine clinical practice, highlighting the consequential role of clinical guidelines in improving the effectiveness of psychiatric care delivery for individual patients enabled by precision medicine. In addition, by demonstrating how the development and implementation of robust clinical guidelines are central to minimizing serious drug-related adverse events, the findings have policy implications for minimizing the downside risks of psychiatric care delivery.

尽管精准医疗具有革新医疗保健的巨大潜力,但将其整合到常规临床实践中仍然是一个重大挑战。本研究调查了临床药物遗传学实施联盟(CPIC)指南的影响,该指南提供了综合证据和基于药物遗传学的药物剂量建议,对精确医学实现的精神病学护理的提供。具体而言,我们对CPIC指南对严重药物相关不良事件的影响进行了综合评价,并探讨了与治疗不确定性相关的药物特征(即药物年龄和药物标签警告)如何调节这种影响。我们的研究结果表明,CPIC指南的可用性与精确医学使精神科护理提供的背景下严重药物相关不良事件减少近25%有关。此外,我们发现药物标签警告的存在,作为fda认可的药物遗传学相关药物使用的负面新闻,增强了CPIC指南的效果,并与严重药物相关不良事件的进一步减少有关。事后分析显示,证据强度高的CPIC指南与严重药物相关不良事件的显著减少相关,而证据强度低的指南没有观察到这种影响。这些发现有助于将精准医学整合到常规临床实践中的新兴文献,强调了临床指南在提高精准医学为个体患者提供精神病学护理的有效性方面的重要作用。此外,通过展示如何制定和实施强有力的临床指南是减少严重药物相关不良事件的核心,研究结果对最小化精神病学护理提供的下行风险具有政策意义。
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引用次数: 0
Gomory Award Highlights the Impact of Industry Studies Research at JOM Gomory奖强调JOM行业研究的影响
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-03-05 DOI: 10.1002/joom.1356
John Paul MacDuffie
<p>For two consecutive years, articles published in the <i>Journal of Operations Management</i> (JOM) have received the Ralph Gomory Best Industry Studies Paper Award, given annually by the Industry Studies Association (ISA). This achievement is unprecedented and a testimony to JOM's encouragement and support of industry studies research. It also speaks to the remarkable broad impact on firms and industries that the journal continues to provide. In the interest of encouraging future outstanding work of this kind, I here provide a short introduction to industry studies, the ISA, and the Gomory Award. The remaining discussion is devoted to accounts from the authors of the award-winning articles on the “backstory” of their research.</p><p>The “industry studies” idea—that much can be learned from close study of industrial activity—dates to the Industrial Revolution. In <i>The Wealth of Nations</i> (<span>1976</span>), Adam Smith famously chose to explain the advantages of a specialized division of labor for productivity by providing a detailed explication of the production process in a pin factory. Advocacy for industry studies as a method of scholarship began with Alfred Marshall and his attention to industrial districts in <i>The Economics of Industry</i> (<span>1879</span>). Competing firms locate near each other in such a district to gain the benefits of agglomeration—of skilled labor, production inputs, technological expertise, and customer demand.</p><p>Marshall was perhaps the first—but surely not the last—to advocate for direct observation as the best way “to get the direct feel of the economic world, more intimate than merely reading descriptions, enabling one to set things in their true scale of importance” (Pigou <span>1925</span>, describing Marshall's work). Proponents of an industry studies approach see a path to better research questions and the generation of insights that equally inform theory and practice. Attention to industry context opens the door to more varied and valid data; good access allows researchers to “wallow in the data—to get down and dirty with the data” (Hamermesh <span>2008</span>). Seeking to take advantage of such access can point the way towards the most appropriate (and often multiple) research methods. A phenomenon or empirical puzzle may initiate an industry studies inquiry while the insights may often be “pre-theory” contributions that stimulate further research rather than providing confirmatory testing of pre-determined hypotheses.</p><p>Gomory and Sloan staff saw MIT's International Motor Vehicle Program (IMVP) as a prototype. At the time, IMVP was completing a five-year research program that led to the best-selling book <i>The Machine That Changed the World</i> about the rise of lean production (aka Toyota Production System) as an alternate production paradigm that challenged traditional mass production. Susan Helper, the first Department Editor for JOM's Public Policy Department, and I were among the cor
连续两年,发表在《运营管理杂志》(JOM)上的文章获得了由行业研究协会(ISA)每年颁发的Ralph Gomory最佳行业研究论文奖。这一成就是前所未有的,也是JOM对行业研究的鼓励和支持的见证。这也说明了该杂志对公司和行业的广泛影响。为了鼓励未来这类杰出的工作,我在这里简要介绍一下行业研究、ISA和Gomory奖。剩下的讨论是由获奖文章的作者讲述他们研究的“背景故事”。“工业研究”的理念——通过对工业活动的深入研究可以学到很多东西——可以追溯到工业革命。在《国富论》(1976)一书中,亚当•斯密通过详细说明大头针工厂的生产过程,解释了专业化劳动分工对生产率的好处。倡导将工业研究作为一种学术方法,始于阿尔弗雷德·马歇尔(Alfred Marshall)在《工业经济学》(1879)中对工业区的关注。在这样的区域内,相互竞争的公司彼此靠近,以获得集聚的好处——熟练劳动力、生产投入、技术专长和客户需求。马歇尔可能是第一个——但肯定不是最后一个——主张直接观察是“获得对经济世界的直接感受的最佳方式,比仅仅阅读描述更亲密,使人们能够确定事物的真正重要性”(Pigou 1925,描述马歇尔的工作)。行业研究方法的支持者看到了一条更好的研究问题和产生见解的道路,这些见解同样为理论和实践提供了信息。对行业背景的关注为获取更多样化、更有效的数据打开了大门;良好的访问使研究人员能够“沉浸在数据中——与数据打交道”(Hamermesh 2008)。寻求利用这种途径可以指向最合适的(通常是多种)研究方法。一个现象或经验难题可能会引发一个行业研究的调查,而这些见解往往是“理论前”的贡献,可以刺激进一步的研究,而不是为预先确定的假设提供验证性的测试。戈莫里和斯隆管理学院的员工将麻省理工学院的国际汽车项目(IMVP)视为一个原型。当时,IMVP正在完成一项为期五年的研究计划,该计划最终出版了畅销书《改变世界的机器》(the Machine that change the World),该书讲述了精益生产(又名丰田生产系统)的兴起,这是一种挑战传统大规模生产的替代生产模式。约翰·约翰公共政策部门的第一任部门编辑苏珊·赫珀和我都是IMVP的核心研究人员,这段经历塑造了我们的整个职业生涯。在帮助国家经济研究局(当时由马丁·费尔德斯坦领导)发展了一项“别针工厂”倡议,带领主要经济学家参观工厂后,苏·霍珀在《美国经济评论》(2000年)上写了一篇有价值的短文(副标题是Yogi Berra的一句不朽名言,“你可以通过观察观察到很多”)。她倡导实地工作作为有影响力的学术研究的宝贵投入,加强研究前对研究问题、假设和相关数据的识别,同时促进研究后对理论的理解。认识到对实地访谈数据有效性的批评-à-vis客观性、可复制性和概括性,她提出了一个令人信服的反驳论点,这与JOM的作者社区(过去、现在和未来)有关。2009年,在戈莫里的继任者选择了不同的资助重点后,ISA成立,以继续斯隆倡议的工作。ISA的成员来自各种各样的学科,如管理学、经济学、工程学、工业和劳动关系、运营管理、法律、经济地理学和公共政策。行业研究学者可能会关注特定的行业或职业,或者进行跨行业分析。他们致力于了解他们所研究的行业的背景——市场、公司和机构。这种参与,包括与行业从业者的密切互动,通常包括原始数据收集,帮助研究人员获得对这一背景的广泛而深入的了解。ISA的成员,除了他们自己的研究活动外,还为国家辩论和政策决定做出贡献,并影响全球公司的行动。该奖项以拉尔夫·戈莫里的名字命名,以表彰他在促进工业研究的发展和影响方面所发挥的基础性作用。 根据ISA提供的标准,来自九家主流学术期刊的编辑每年提名最多三篇文章进行审议。当JOM邀请我成为公共政策部门的编辑时,我要求扩大该部门的范围,包括工业研究。当然,公共政策经常同时影响许多行业,而许多最好的行业研究出版物与公共政策几乎没有关系。然而,在地缘政治紧张局势加剧之际,许多人质疑全球化是实现经济增长的唯一可接受手段的假设,而长期占主导地位的全球供应链和全球贸易观念正在受到挑战。产业研究——以及国家和地区政府层面的产业战略——现在是当今关于如何实现经济和社会目标的辩论的前沿和中心,比如好工作,以及如何关注市场失灵,因为市场失灵会削弱在关键技术或社会创新方面追求国家利益的能力。拉尔夫·戈莫里要求ISA只附加一个条件。他坚持认为,获奖作者必须有机会为发表文章的期刊读者提供他们研究的“背景故事”。他认为,学者们被训练来寻求普遍性,倾向于将工业视为一种控制,并怀疑背景对理论化施加了约束,需要教育工业研究的学术是如何不同的。本着这种精神,JOM在这里为2023年和2024年戈莫瑞奖的获奖作者提供了一个机会,讲述他们的研究项目是如何形成的,研究问题是如何随着时间的推移而演变的,他们收集了什么类型的数据,他们在这样做的过程中遇到了什么困难,以及他们对研究成果的交流如何影响了该行业的相关人员。最近的两篇Gomory获奖文章如下:2023年获奖者:Jordana George, Dwayne Whitten, Richard Metters和James Abbey(2022)。“解放技术和发展中国家的供应链:非洲女性宝石矿工的案例研究”。jom68,不是。获奖:Danny Samson和Morgan Swink(2023),“人、绩效和转型:心理契约和利益相关者导向在丰田澳大利亚工厂关闭中的案例研究”。jom69,不。1: 67 - 101。最初,这项工作是由《华尔街日报》的一篇关于钻石矿的文章引发的,该文章使用区块链作为来源,证明它们不是实验室制造的钻石,也不是由试图推翻政府的军阀开采的。这个概念在电影《血钻》中得到普及。我们的研究开始于与众多行业专业人士交谈以获取背景。与行业的密切接触将我们的兴趣从钻石转移到彩色宝石的数字来源,在这个领域,我们的研究可以为矿工及其家人的生活带来重大改变。钻石行业是一个复杂的寡头垄断行业,主要由大公司组成,但彩色钻石的开采是一个狂野的、几乎不受监管的领域。这些石头主要不是由大公司开采的,而是由极端贫困的人开采的,这些人通常被称为“手工和小矿工”,简称asm。彩色宝石的世界充满了绝望的矿工,肆无忌惮的中间商,以及浪漫的希望,即任何人都可以找到“大石头”-改变他们的生活的石头。我们发现他们的故事很吸引人。我们通过与行业接触发现,asm不仅在流程、工具和教育方面受到限制,而且在社会和经济方面也受到限制,尤其是女性矿工。当我们发现女性矿工由于滥用供应链而面临额外的困难时,我们的关注范围缩小到女性矿工身上。我们的研究问题是由澳大利亚丰田汽车公司提供的机会激发的,丰田汽车公司决定委托进行一项独立的学术研究,从该公司第一次主要工厂关闭中获得经验教训和管理见解。在我们最初的文献回顾确定了这种“工厂关闭最佳实践”现象的研究不足之后,我们在文章中将研究问题表达为“运营经理如何更好地处理他们的决策、运营价值和社会经济成果之间的联系?”丰田希望从这次工厂关闭中尽可能多地从内部学习,特别是如何将“尊重人”的核心原则应用于这种大约2500人失业的情况。他们还鼓励我们发表我们的分析和文章,这与他们的公益精神是一致的。 研究设计和方法包括“参与式
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引用次数: 0
Convergence of Product, Production, and Supply Chain Design Rules: Evidence From Pharmaceutical Pre-Competitive Collaboration Networks 产品、生产和供应链设计规则的趋同:来自制药业竞争前合作网络的证据
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-02-26 DOI: 10.1002/joom.1352
Jagjit Singh Srai, Tomás Seosamh Harrington, Nitin R. Joglekar, Sriram Narayanan

We address a trans-specialist learning and coordination question in pre-competitive manufacturing R&D networks: how do early-stage consortia develop products across “dissimilar” (where knowledge requirements are different, and not solely based within) specialized networks? A unique aspect of the R&D consortia is that they integrate knowledge across product, production, and supply chain domains. This paper uses network ethnography as the methodology—in combining social network analysis with ethnographic methods—while drawing on a 10-year dataset on the evolution of pre-competitive collaboration networks in pharmaceutical continuous manufacturing deploying digital technologies. Our analysis reveals mechanisms through which design rules for products and processes are developed and converged across product, production, and supply chain domains. Specifically, we show that design rules, which are both “set-based” and “trans-specialized”, are the key mechanisms that enable heterogeneous specialist stakeholders to exchange knowledge and facilitate the convergence of development efforts. Second, we highlight the roles of boundary spanners and institutional actors (i.e., academia and regulatory bodies) in steering dialogues towards the convergence of design rules in early-stage R&D settings. The theoretical implications of these findings are not only germane to pharmaceutical drug development networks but also to early-stage product and technology development networks at large.

我们在竞争前的制造研发网络中解决了一个跨专业学习和协调的问题:早期阶段的联盟如何跨“不同”(知识需求不同,而不仅仅是基于内部)的专业网络开发产品?研发联盟的一个独特方面是,他们集成了跨产品、生产和供应链领域的知识。本文使用网络民族志作为方法,将社会网络分析与民族志方法相结合,同时利用10年的数据集,研究部署数字技术的制药连续制造中竞争前协作网络的演变。我们的分析揭示了一些机制,通过这些机制,产品和流程的设计规则被开发出来,并在产品、生产和供应链领域之间融合。具体地说,我们展示了设计规则,它既是“基于集合的”又是“跨专业的”,是使异质专业利益相关者能够交换知识和促进开发努力的融合的关键机制。其次,我们强调了边界制定者和机构参与者(即学术界和监管机构)在引导对话以实现早期研发环境中设计规则的融合方面的作用。这些发现的理论意义不仅与药物开发网络有关,而且与早期产品和技术开发网络有关。
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引用次数: 0
Innovations, Technologies, and the Economics of Last-Mile Operations: A Call for Research in Operations Management 最后一英里运营的创新、技术和经济:运营管理研究的呼唤
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-02-25 DOI: 10.1002/joom.1355
Niels Agatz, Jan C. Fransoo, Elliot Rabinovich, Rui Sousa

Last mile operations (LMO), the processes involved in the critical last stage of delivering goods and services, have widespread relevance across major sectors of the economy, including retail, food services, healthcare, humanitarian services, energy distribution, telecommunications, public services, and others. These operations account for a significant portion of the costs, jobs, and economic output in these sectors. Global economic output involving last mile deliveries alone, for instance, is valued at $165 billion per year and is growing at about 10% per year (InsightAce Analytic 2024).

Recent decades have witnessed an acceleration in the rate of evolution of LMO (Agatz et al. 2024; Boutilier and Chan 2022; Boyer and Hult 2005; Dreischerf and Buijs 2022; He and Goh 2022; Lyu and Teo 2022). Technology-driven innovations have catalyzed profound changes in the planning, design, and execution of LMO, with significant implications for the economics of these operations. Extending the last mile to the final user has increased convenience, accessibility, and reliability. Zipline, for example, has introduced drones to safely deliver lifesaving products in remote communities (Ackerman and Koziol 2019). An increasing number of pharmacies in Europe and Africa have been equipped with smart lockers to allow 24/7 access to critical medicines (Gobir et al. 2024). Some innovations leveraging platforms based on smartphone apps have given small corner stores in neighborhoods in cities across Latin America the means to sell and deliver daily groceries and other household staples to local residents (Escamilla et al. 2021). Other innovations, leveraging artificial intelligence, have found applications in vehicle routing tools and warehouse and fulfillment automation (such as Ocado's system (Mason 2019)), track-and-trace systems that provide real-time communications and visibility into delivery processes (such as Instacart and Uber Eats), anticipatory shipping algorithms to move inventories to specific areas ahead of realized demand (Chen and Graves 2021), and integration tools with third-party services (successfully deployed by ClickPost and ShipEngine).

However, considerable challenges remain. For example, because of short time frames and high delivery volumes to many dispersed locations, LMO have little room for human error. Yet, since many firms tend to tap into low-skilled, temporary, or crowdsourced labor to provide these services, there is high variability in performance and worker availability. LMO are also expensive, due in part to rising labor costs, delivery failures, more demanding customers, and vehicle and parking restrictions. Although academic research in LMO has a long tradition in Operations Research (see e.g., Agatz et al. (2011), Otto et al. (2018), Boy

最后一英里运营(LMO)是指在交付货物和服务的最后关键阶段所涉及的流程,在主要经济部门具有广泛的相关性,包括零售、食品服务、医疗保健、人道主义服务、能源配送、电信、公共服务等。这些业务在这些行业的成本、就业和经济产出中占了很大比重。例如,仅涉及 "最后一英里 "配送的全球经济产出每年就高达 1650 亿美元,并且每年以约 10% 的速度增长(InsightAce Analytic 2024)。近几十年来,物流管理组织的发展速度不断加快(Agatz 等 2024;Boutilier 和 Chan 2022;Boyer 和 Hult 2005;Dreischerf 和 Buijs 2022;He 和 Goh 2022;Lyu 和 Teo 2022)。技术驱动的创新催化了 LMO 的规划、设计和执行发生了深刻变化,对这些运营的经济性产生了重大影响。将最后一英里延伸到最终用户提高了便利性、可及性和可靠性。例如,Zipline 引入了无人机,在偏远社区安全运送救生产品(Ackerman 和 Koziol,2019 年)。欧洲和非洲越来越多的药店配备了智能储物柜,以便全天候获取关键药品(Gobir 等,2024 年)。一些创新利用基于智能手机应用程序的平台,为拉丁美洲各城市社区的小型街角商店提供了向当地居民销售和交付日常杂货和其他家庭主食的手段(Escamilla 等,2021 年)。其他利用人工智能进行的创新还应用于车辆路由工具、仓库和履行自动化(如 Ocado 的系统(Mason,2019 年))、提供实时通信和送货过程可见性的跟踪系统(如 Instacart 和 Uber Eats)、在实现需求之前将库存转移到特定区域的预期运输算法(Chen 和 Graves,2021 年),以及与第三方服务的集成工具(ClickPost 和 ShipEngine 已成功部署)。例如,由于需要在短时间内向许多分散的地点交付大量货物,物流管理组织几乎不可能出现人为错误。然而,由于许多公司倾向于使用低技能、临时或众包的劳动力来提供这些服务,因此在性能和工人可用性方面存在很大的可变性。LMO 的成本也很高,部分原因是劳动力成本上升、送货失败、客户要求更高以及车辆和停车限制。虽然 LMO 方面的学术研究在运筹学中有着悠久的传统(参见 Agatz 等人(2011 年)、Otto 等人(2018 年)、Boysen 等人(2019 年)和 Reed 等人(2022 年)),但 LMO 几乎没有被视为一个需要在社会技术系统中进行流程理解和管理的运筹问题。这种必要性显而易见,因为越来越多的证据表明,管理、经济和社会技术方面的挑战是 LMO 成功与否的主要决定因素。人们注意到,在城市环境中,送货员在很大程度上忽视了路由算法的建议(Liu 等人(2023 年));工作条件日益成为社会和企业关注的问题;在许多情况下,客户体验并不令人满意。此外,LMO 还与排放、交通拥堵和滥用公共停车空间等负面外部因素有关。运营成本也非常高,经常会出现 LMO 亏损的情况,例如杂货送货上门。我们需要开展新的研究,以更好地了解这些挑战,并在应用最新创新成果的基础上提出新的运营实践和商业模式。这种研究需要拓宽 LMO 研究的现象学和理论范围,使其超越传统的运营研究工作。应用于运营管理的创新理论可以为研究围绕技术可扩展性的问题提供宝贵的基础,以支持最后一英里的新商业模式(Arthur 1994)。同样,研究技术、生产力和就业的理论模型可以为了解创新如何改变最后一英里环境中的工作性质奠定基础(Autor 等,2003 年;Autor,2015 年)。利用交易和信息成本理论来理解技术创新如何改变最后一英里的组织边界和组织性质(Afuah,2003 年)的机会也同样存在。 第 2 节介绍的特点和挑战为发展新的 LMO 研究提供了一个框架,可拓宽 LMO 学科知识的范围,并加强支持 LMO 研究的理论基础。该框架还可作为新研究的参考,为 LMO 新技术和商业模式及其实施和执行提供信息。尽管 LMO 在许多企业和各种商业模式中的存在和重要性与日俱增,但其在运营管理文献中受到的关注却相对较少。事实上,有关 LMO 的研究几乎都是在运营研究文献中进行的。我们认为,LMO 是一种与接受服务的代理密切协调的服务操作。LMO 的快速发展是在线商务增长的直接结果,而在线商务的增长得益于过去二十年中新技术的快速应用和与之相关的新商业模式的快速发展。虽然许多公司一直关注收入的增长,但许多新公司对其 LMO 的质量、成本、效率以及对环境和社会的影响关注较少。随着企业的成熟,更好地理解和随后改进 LMO 变得更加迫在眉睫。无论是实际挑战还是有限的 LMO 实证工作,都需要进行广泛的额外和新颖研究,以推进我们的理解并提供新的见解。新的 LMO 技术和商业模式不断涌现,其中许多都以失败告终。更深入的理论认识应有助于公司设计出更好的运营模式,从而以更低的成本提供所设想的服务,并减少服务的负面外部效应。本特刊发表的四篇论文是从 30 篇投稿中遴选出来的,它们为《运营管理》提供了有趣而新颖的视角。这些论文为零售、物流和食品服务行业有关 LMO 的运营管理文献做出了贡献。陈、苏、林德曼和李的论文("Last-Minute Coordination:适应需求,支持最后一英里运营")的研究重点是耐用品零售。在这一背景下,他们研究了调整和指导各履行中心库存的非结构化机制,以满足消费者需求不确定性所导致的不可预见的最后一英里交付要求。他们与一家物流服务提供商合作,管理着一个配送中心网络,在此基础上得出的结果强调了这些机制的复杂性,以及集中协调的必要性,以确保提高这些设施的效率。Park、Pan 和 Dresner 在论文("通过最后一英里配送平台整合锁定在线销售")中论述了 LMO 的特点 "具有挑战性的经济性和运营复杂性",以及依赖第三方平台独立资源的相关挑战。具体而言,他们研究了一家大型杂货零售商自有在线配送渠道(Target)与第三方最后一英里配送平台(Shipt)的整合。他们发现,这种整合既增加了配送平台的销售额,也增加了零售商在线销售渠道的销售额,这对理解这些 LMO 网络的经济学意义重大。Zheng、Mao、Ming、Rong 和 Tang 的论文("Faster Deliveries and Smarter Order Assignments for an On-Demand Meal Delivery Platform")重点关注送餐市场,并找出了有助于提高送餐绩效和客户保留率的潜在因素。该论文基于对最后一英里送餐平台的研究,结合实证和分析方法,确定了这些因素,并制定了准则,以最大限度地缩短送餐时间、减少送餐延迟,并最大限度地增加客户的未来订单。最后,Li、Wang、Liu、Zhang 和 Tang 的论文("实时订单、餐厅密度和配送可靠性:按需送餐的实证分析》)以餐馆为研究对象,评估实时需求和空间密度对送餐可靠性的影响。该研究利用与最后一英里送餐平台合作收集的数据,揭示了实时需求与送餐可靠性之间的倒 U 型关系,以及密度与送餐可靠性之间的正相关关系。这些论文主要探讨了及时提供服务以满足
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引用次数: 0
Beyond Money: Incentive Effects of Tokenized Ownership on User Contribution in DAOs 超越金钱:代币化所有权对dao中用户贡献的激励效应
IF 10.4 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-02-23 DOI: 10.1002/joom.1351
Kun Chen, Yifan Fan, Yulin Fang, Xin (Robert) Luo

Blockchain technologies have catalyzed the rise of decentralized autonomous organizations (DAOs), which operate in an incentive network fueled by crypto tokens. In essence, these tokens are imbued with either payment rights (i.e., transactional tokens) or ownership rights (i.e., governance tokens). The decentralized organizational paradigm dismantles the traditional management structure and bring new research opportunities to Operations Management (OM). While the performance of DAOs has been largely examined in current OM literature, the effectiveness of their internal incentive mechanisms—specifically the one that uses ownership as rewards to promote user contributions—remains unclear. Focusing on DAO-enabled virtual communities, we seek to examine whether decentralized ownership provides stronger incentives for user behaviors, such as creation and curation, in comparison to traditional monetary rewards through the lens of psychological ownership theory. We obtained data from Steemit that captures the reward, creation, curation and transaction behaviors of 98,000 users from May 2017 to April 2019. By leveraging the “power-up” action as a shock that increases user ownership shares, we established a quasi-experimental setting. Employing the PSM-DID model, we found that the use of governance tokens is associated with enhanced creation and curation efforts but declined creation novelty, compared to the use of transactional tokens. Our additional analyses further reveal that the incentive effects of governance tokens diminish over time. However, upon the recurrence of the intended choice, these effects become reinforced. Notably, we find that governance token ownership is more strongly associated with curation efforts for users with weaker social ties. Conversely, for users with high reputation scores, their content creation behaviors are less strongly associated with governance token ownership. This study contributes to the burgeoning discourse on blockchain and cryptocurrency from an operational perspective, providing valuable insights for the design of incentive mechanisms in DAOs and advancing our understanding of operational efficiencies and stakeholder engagement in decentralized structures within Operations Management.

区块链技术促进了去中心化自治组织(dao)的兴起,这些组织在一个由加密代币推动的激励网络中运行。从本质上讲,这些代币要么具有支付权(即交易代币),要么具有所有权(即治理代币)。分散的组织范式瓦解了传统的管理结构,给运营管理带来了新的研究机会。虽然在当前的OM文献中对dao的表现进行了大量的研究,但其内部激励机制的有效性——特别是使用所有权作为奖励来促进用户贡献的机制——仍然不清楚。专注于dao支持的虚拟社区,我们试图通过心理所有权理论的视角,研究与传统的货币奖励相比,分散所有权是否为用户行为(如创造和管理)提供了更强的激励。我们从Steemit获得了2017年5月至2019年4月期间9.8万名用户的奖励、创作、策展和交易行为数据。通过利用“升级”动作作为一种冲击,增加用户所有权份额,我们建立了一个准实验设置。采用PSM-DID模型,我们发现,与使用事务性代币相比,使用治理代币与增强的创建和管理工作相关,但降低了创建新颖性。我们进一步的分析表明,治理代币的激励效应会随着时间的推移而减弱。然而,当预期的选择再次出现时,这些影响就会加强。值得注意的是,我们发现治理代币所有权与社交关系较弱的用户的管理工作更紧密相关。相反,对于声誉得分高的用户,他们的内容创建行为与治理令牌所有权的关联不太强烈。本研究从运营角度促进了区块链和加密货币的蓬勃发展,为dao激励机制的设计提供了有价值的见解,并促进了我们对运营管理中分散结构的运营效率和利益相关者参与的理解。
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引用次数: 0
Faster Deliveries and Smarter Order Assignments for an On-Demand Meal Delivery Platform 为按需送餐平台提供更快的配送和更智能的订单分配
IF 6.5 2区 管理学 Q1 MANAGEMENT Pub Date : 2025-02-20 DOI: 10.1002/joom.1354
Wenzheng Mao, Liu Ming, Ying Rong, Christopher S. Tang, Huan Zheng

The rapid growth of on-demand meal delivery platforms has heightened competition, making customer retention a critical priority. While prior research on order dispatch algorithms has largely focused on minimizing delivery time or delay, the direct impact of delivery performance on repeat purchases remains underexplored. Using transactional data from an online meal delivery platform in China, we empirically investigate the asymmetric effects of early and late deliveries on customer repurchasing behavior. To address potential endogeneity, we introduce driver experience and local knowledge, two previously overlooked factors in platform algorithms, as novel instrumental variables. The survival analysis shows that late deliveries significantly reduce future orders, while early deliveries provide only limited benefits. Guided by these empirical insights, we develop a simulation-based evaluation of different order dispatch algorithms, revealing that maximizing future orders, rather than minimizing delivery time or delays, yields the highest future orders. These insights offer actionable recommendations for platform managers, stressing the importance of strategic adjustments in dispatch algorithms and integrating heterogeneous treatment effects into algorithmic design. By merging operational delivery performance with consumer behavior insights through causal inference and optimization, this study provides a novel end-to-end framework for creating data-driven dispatch algorithms that enhance both service efficiency and customer retention.

按需送餐平台的快速增长加剧了竞争,使客户保留成为一个关键的优先事项。虽然之前对订单调度算法的研究主要集中在最小化交货时间或延迟上,但交货性能对重复购买的直接影响仍未得到充分探讨。本文利用中国某在线外卖平台的交易数据,实证研究了早送货和晚送货对顾客再购买行为的不对称影响。为了解决潜在的内生性问题,我们引入了驾驶员经验和本地知识这两个之前在平台算法中被忽视的因素,作为新的工具变量。生存分析表明,延迟交货会大大减少未来的订单,而提前交货只提供有限的利益。在这些经验见解的指导下,我们开发了一种基于模拟的不同订单调度算法评估,揭示了最大化未来订单,而不是最小化交付时间或延迟,产生最高的未来订单。这些见解为平台管理人员提供了可行的建议,强调了调度算法战略调整的重要性,并将异构处理效果整合到算法设计中。通过因果推理和优化,将运营交付绩效与消费者行为洞察相结合,本研究为创建数据驱动的调度算法提供了一个新颖的端到端框架,从而提高了服务效率和客户保留率。
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Journal of Operations Management
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