Xiaosong (David) Peng, Yuan Ye, Xin (David) Ding, Aravind Chandrasekaran
Inadequate nurse staffing continues to challenge healthcare delivery in the United States. In this research, we undertake a fine-grained, unit-level analysis to understand the relationships between nurse staffing, nurse turnover, and pressure ulcers, the latter of which is a key nursing-sensitive care quality indicator. We examine these relationships within two types of hospital units: intensive care units (ICUs) and medical-surgical (MedSurg) units, which have unique patient mixes and needs. Using hospital unit-level data between 2008 and 2017, we show that nurse staffing primarily affects nurse turnover in ICUs, and that the adverse effects of nurse turnover on care quality tend to be stronger in ICUs than in MedSurg units. These findings provide important theoretical insights into the varying roles of staffing, turnover, and quality across organizational units. The findings suggest that hospital administrators may prioritize staffing needs for ICUs over MedSurg units to maintain strong quality performance on measures such as pressure ulcers. Further, our study reveals that staffing requirements for ICUs may be inadequate compared with MedSurg units. Thus, there is a need to evaluate existing guidelines on ICU staffing.
{"title":"The impact of nurse staffing on turnover and quality: An empirical examination of nursing care within hospital units","authors":"Xiaosong (David) Peng, Yuan Ye, Xin (David) Ding, Aravind Chandrasekaran","doi":"10.1002/joom.1245","DOIUrl":"10.1002/joom.1245","url":null,"abstract":"<p>Inadequate nurse staffing continues to challenge healthcare delivery in the United States. In this research, we undertake a fine-grained, unit-level analysis to understand the relationships between nurse staffing, nurse turnover, and pressure ulcers, the latter of which is a key nursing-sensitive care quality indicator. We examine these relationships within two types of hospital units: intensive care units (ICUs) and medical-surgical (MedSurg) units, which have unique patient mixes and needs. Using hospital unit-level data between 2008 and 2017, we show that nurse staffing primarily affects nurse turnover in ICUs, and that the adverse effects of nurse turnover on care quality tend to be stronger in ICUs than in MedSurg units. These findings provide important theoretical insights into the varying roles of staffing, turnover, and quality across organizational units. The findings suggest that hospital administrators may prioritize staffing needs for ICUs over MedSurg units to maintain strong quality performance on measures such as pressure ulcers. Further, our study reveals that staffing requirements for ICUs may be inadequate compared with MedSurg units. Thus, there is a need to evaluate existing guidelines on ICU staffing.</p>","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 7","pages":"1124-1152"},"PeriodicalIF":7.8,"publicationDate":"2023-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/joom.1245","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44627186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chen Zhang, Sungjin Yoo, He Li, William J. Kettinger
Leveraging an asset-sharing operating model, sharing economy platforms have disrupted incumbent firms in many industries. This research draws on the asset orchestration perspective to examine incumbents' asset orchestration (i.e., operational and governance actions) as they respond to threats from the sharing economy and the effectiveness of these actions in curbing a sharing economy firm's performance. We also analyze how the sharing economy firm's competitive moves counteract incumbents' asset orchestration responses. Our longitudinal empirical analysis in the accommodation industry demonstrates that the growth of sharing economy increases incumbent hotels' asset-based operational actions, which reduce the sharing economy's performance. Although incumbents' asset governance actions increase as the local sharing economy grows, they do not seem to hinder sharing economy's performance. This research highlights the role of asset orchestration in the competition between incumbents and the sharing economy and contributes to the operations and sharing economy literature.
{"title":"The impact of incumbents' operational and governance responses on the sharing economy: An asset orchestration perspective","authors":"Chen Zhang, Sungjin Yoo, He Li, William J. Kettinger","doi":"10.1002/joom.1243","DOIUrl":"10.1002/joom.1243","url":null,"abstract":"<p>Leveraging an asset-sharing operating model, sharing economy platforms have disrupted incumbent firms in many industries. This research draws on the asset orchestration perspective to examine incumbents' asset orchestration (i.e., operational and governance actions) as they respond to threats from the sharing economy and the effectiveness of these actions in curbing a sharing economy firm's performance. We also analyze how the sharing economy firm's competitive moves counteract incumbents' asset orchestration responses. Our longitudinal empirical analysis in the accommodation industry demonstrates that the growth of sharing economy increases incumbent hotels' asset-based operational actions, which reduce the sharing economy's performance. Although incumbents' asset governance actions increase as the local sharing economy grows, they do not seem to hinder sharing economy's performance. This research highlights the role of asset orchestration in the competition between incumbents and the sharing economy and contributes to the operations and sharing economy literature.</p>","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 5","pages":"719-741"},"PeriodicalIF":7.8,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/joom.1243","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41294385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A reinforcement learning approach for hotel revenue management with evidence from field experiments","authors":"Ji Chen, Yifan Xu, Peiwen Yu, Jun Zhang","doi":"10.1002/joom.1246","DOIUrl":"https://doi.org/10.1002/joom.1246","url":null,"abstract":"","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"1 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"51276705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We consider a budget hotel chain's revenue management problem of deciding how to dynamically allocate capacity to multiple segments of customers. Our work solves an industrial-sized problem faced by practitioners, with the reality of implementation motivating us to develop a tailored reinforcement learning approach. Our approach proceeds in two steps. First, a recommended average discount is computed with a reinforcement learning algorithm. Then, the recommended average discount is turned into a capacity allocation through a linear program. This approach overcomes the challenges of characterizing demand and estimating cancellations, and it facilitates hotel managers' acceptance of the revenue management system. We implement this approach in the hotel chain in a pilot study and assess its effectiveness using synthetic control methods. Our approach improves the key operational performance measure—revenue per available room—by 11.80%. There is heterogeneity in how the pilot hotels improve their revenue per available room. Some mainly increase their occupancy rate, some mainly increase the average daily room rate, while others experience significant increases in both. Further analysis shows that our approach uncovers the individual sources of suboptimal performance in pilot hotels and correspondingly improves decision-making. Our work demonstrates that a reinforcement learning approach for hotel revenue management is promising.
{"title":"A reinforcement learning approach for hotel revenue management with evidence from field experiments","authors":"Ji Chen, Yifan Xu, Peiwen Yu, Jun Zhang","doi":"10.1002/joom.1246","DOIUrl":"https://doi.org/10.1002/joom.1246","url":null,"abstract":"<p>We consider a budget hotel chain's revenue management problem of deciding how to dynamically allocate capacity to multiple segments of customers. Our work solves an industrial-sized problem faced by practitioners, with the reality of implementation motivating us to develop a tailored reinforcement learning approach. Our approach proceeds in two steps. First, a recommended average discount is computed with a reinforcement learning algorithm. Then, the recommended average discount is turned into a capacity allocation through a linear program. This approach overcomes the challenges of characterizing demand and estimating cancellations, and it facilitates hotel managers' acceptance of the revenue management system. We implement this approach in the hotel chain in a pilot study and assess its effectiveness using synthetic control methods. Our approach improves the key operational performance measure—revenue per available room—by 11.80%. There is heterogeneity in how the pilot hotels improve their revenue per available room. Some mainly increase their occupancy rate, some mainly increase the average daily room rate, while others experience significant increases in both. Further analysis shows that our approach uncovers the individual sources of suboptimal performance in pilot hotels and correspondingly improves decision-making. Our work demonstrates that a reinforcement learning approach for hotel revenue management is promising.</p>","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 7","pages":"1176-1201"},"PeriodicalIF":7.8,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50133787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Suzanne de Treville, Tyson R. Browning, Rogelio Oliva
<p>Empirically grounding analytics (EGA) is an area of research that emerges at the intersection of empirical and analytical research. By “empirically grounding,” we mean both the empirical justification of model assumptions and parameters and the empirical assessment of model results and insights. EGA is a critical but largely missing aspect of operations management (OM) research. Spearman and Hopp (<span>2021</span>, p. 805) stated that “since empirical testing and refutation of operations models is not an accepted practice in the IE/OM research community, we are unlikely to leverage these to their full potential.” They named several “examples of overly simplistic building blocks leading to questionable representations of complex systems” (p. 805) and suggested that research using analytical tools like closed queuing network models and the Poisson model of demand processes could incorporate empirical experiments to improve understanding of where they do and do not fit reality, highlighting “the importance of making empirical tests of modeling assumptions, both to ensure the validity of the model for its proposed purpose and to identify opportunities for improving or extending our modeling capabilities. The fact that very few IE/OM papers make such empirical tests is an obstacle to progress in our field” (p. 808). They concluded that “Editors should push authors to compare mathematical models with empirical data. Showing that a result holds in one case but not another adds nuance and practicality to research results. It also provides stimulus for research progress” (p. 814). These arguments remind of Little's (1970) observation that many potentially useful analytical models are not widely adopted in practice. Thus, EGA research can help to close two major gaps between (1) the empirical and analytical subdivisions in the OM field and (2) scholarly output and practical relevance.</p><p>As a journal focused on empirical research, the <i>Journal of Operations Management</i> (<i>JOM</i>) seeks to encourage EGA submissions and publications, but doing so requires our community of authors, reviewers, and editors to share an understanding of the expectations. While such contributions have been encouraged for some time in the verbiage on the <i>JOM</i> website, a more formal effort to draw out examples of EGA research was driven by an editorial call (Browning & de Treville, <span>2018</span>), and we have since had many discussions, panels, webinars, and workshops to continue to develop and communicate the expectations. This editorial represents another step in that development.</p><p>In a general sense, an EGA paper combines mathematical, stochastic, and/or economic modeling insights with empirical data. Modeling captures non-linearities and elements of distributions and allows these parameters to be incorporated into decision making, whereas empirical research transforms observations into knowledge. Analytical models are evaluated in terms of their
{"title":"Empirically grounding analytics (EGA) research in the Journal of Operations Management","authors":"Suzanne de Treville, Tyson R. Browning, Rogelio Oliva","doi":"10.1002/joom.1242","DOIUrl":"10.1002/joom.1242","url":null,"abstract":"<p>Empirically grounding analytics (EGA) is an area of research that emerges at the intersection of empirical and analytical research. By “empirically grounding,” we mean both the empirical justification of model assumptions and parameters and the empirical assessment of model results and insights. EGA is a critical but largely missing aspect of operations management (OM) research. Spearman and Hopp (<span>2021</span>, p. 805) stated that “since empirical testing and refutation of operations models is not an accepted practice in the IE/OM research community, we are unlikely to leverage these to their full potential.” They named several “examples of overly simplistic building blocks leading to questionable representations of complex systems” (p. 805) and suggested that research using analytical tools like closed queuing network models and the Poisson model of demand processes could incorporate empirical experiments to improve understanding of where they do and do not fit reality, highlighting “the importance of making empirical tests of modeling assumptions, both to ensure the validity of the model for its proposed purpose and to identify opportunities for improving or extending our modeling capabilities. The fact that very few IE/OM papers make such empirical tests is an obstacle to progress in our field” (p. 808). They concluded that “Editors should push authors to compare mathematical models with empirical data. Showing that a result holds in one case but not another adds nuance and practicality to research results. It also provides stimulus for research progress” (p. 814). These arguments remind of Little's (1970) observation that many potentially useful analytical models are not widely adopted in practice. Thus, EGA research can help to close two major gaps between (1) the empirical and analytical subdivisions in the OM field and (2) scholarly output and practical relevance.</p><p>As a journal focused on empirical research, the <i>Journal of Operations Management</i> (<i>JOM</i>) seeks to encourage EGA submissions and publications, but doing so requires our community of authors, reviewers, and editors to share an understanding of the expectations. While such contributions have been encouraged for some time in the verbiage on the <i>JOM</i> website, a more formal effort to draw out examples of EGA research was driven by an editorial call (Browning & de Treville, <span>2018</span>), and we have since had many discussions, panels, webinars, and workshops to continue to develop and communicate the expectations. This editorial represents another step in that development.</p><p>In a general sense, an EGA paper combines mathematical, stochastic, and/or economic modeling insights with empirical data. Modeling captures non-linearities and elements of distributions and allows these parameters to be incorporated into decision making, whereas empirical research transforms observations into knowledge. Analytical models are evaluated in terms of their ","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 2","pages":"337-348"},"PeriodicalIF":7.8,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/joom.1242","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43473604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Palash Deb, Suvendu Naskar, Sarv Devaraj, Preetam Basu
Although prior research in operations management has explored the working capital—firm performance relationship, the results from these studies remain inconclusive, with studies finding positive, curvilinear, or even insignificant relationships. This is largely due to contingent factors that make this relationship both complex and idiosyncratic. To strengthen the beneficial effect of working capital on performance, firms must therefore make appropriate investments that would foster more objective, informed, and firm-specific working capital choices. This article examines one such investment, namely in information technology (IT), that can allow firms to optimize the working capital–firm performance relationship. This is important, as the role of IT in this relationship is yet to be explored. Using proprietary IT data from the Harte Hanks database, and based on a sample of 1,054 US-based manufacturing firms during 2011–2013, we find that IT investment positively moderates the performance effects of inventory, payables, and receivables cycles, and that these moderating effects vary by the type of IT investment, namely IT infrastructure and IT labor. Drawing on the theory of the Smart Machine, we explain how IT infrastructure and IT labor perform distinct roles that can help automate (i.e., use technology to increase the speed and accuracy of process execution) and/or informate (i.e., use technology to create new information), thereby moderating the working capital–firm performance relationship. We argue and find evidence that, due to the largely transactional nature of working capital processes, IT infrastructure has a relatively stronger moderating effect on performance than IT labor.
{"title":"Impact of working capital on firm performance: Does IT matter?","authors":"Palash Deb, Suvendu Naskar, Sarv Devaraj, Preetam Basu","doi":"10.1002/joom.1244","DOIUrl":"10.1002/joom.1244","url":null,"abstract":"<p>Although prior research in operations management has explored the working capital—firm performance relationship, the results from these studies remain inconclusive, with studies finding positive, curvilinear, or even insignificant relationships. This is largely due to contingent factors that make this relationship both complex and idiosyncratic. To strengthen the beneficial effect of working capital on performance, firms must therefore make appropriate investments that would foster more objective, informed, and firm-specific working capital choices. This article examines one such investment, namely in information technology (IT), that can allow firms to optimize the working capital–firm performance relationship. This is important, as the role of IT in this relationship is yet to be explored. Using proprietary IT data from the Harte Hanks database, and based on a sample of 1,054 US-based manufacturing firms during 2011–2013, we find that IT investment positively moderates the performance effects of inventory, payables, and receivables cycles, and that these moderating effects vary by the type of IT investment, namely IT infrastructure and IT labor. Drawing on the theory of the Smart Machine, we explain how IT infrastructure and IT labor perform distinct roles that can help <i>automate</i> (i.e., use technology to increase the speed and accuracy of process execution) and/or <i>informate</i> (i.e., use technology to create new information), thereby moderating the working capital–firm performance relationship. We argue and find evidence that, due to the largely transactional nature of working capital processes, IT infrastructure has a relatively stronger moderating effect on performance than IT labor.</p>","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 6","pages":"983-1007"},"PeriodicalIF":7.8,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48510792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the relationship between impulse buying and product shortages in the context of television home shopping. Home shopping networks adopt promotional tactics to pitch sales and even encourage consumers' impulse buying. Marketing and sales management often assume that home shoppers' impulse buying will increase sales and profits, not considering the possibility that a significant number of impulse purchases could be canceled or returned. In general, product shortages driven by consumers' impulse buying may create a phantom stockout condition whereas non-impulsive consumers are deprived of purchasing opportunities while products are in the process of being canceled or returned. This is the first large-scale empirical study that addresses the relationship between impulse buying and product shortages in a network retail context. Based on actual transaction data, a novel research plan is developed to measure the impact of consumers' impulse buying on the retailer's revenue and product shortages. The findings indicate that impulse buying may cause product shortages directly. We conduct a post hoc analysis to investigate the differences in the impact of impulse buying between newly introduced and existing products and between hedonic and utilitarian products. Based on the empirical findings, we provide managerial implications for home shopping network retailers.
{"title":"The influence of home shopping television network impulse buying on product shortages","authors":"Sangjoon Lee, Hojung Shin, W. C. Benton Jr.","doi":"10.1002/joom.1238","DOIUrl":"10.1002/joom.1238","url":null,"abstract":"<p>This study investigates the relationship between impulse buying and product shortages in the context of television home shopping. Home shopping networks adopt promotional tactics to pitch sales and even encourage consumers' impulse buying. Marketing and sales management often assume that home shoppers' impulse buying will increase sales and profits, not considering the possibility that a significant number of impulse purchases could be canceled or returned. In general, product shortages driven by consumers' impulse buying may create a phantom stockout condition whereas non-impulsive consumers are deprived of purchasing opportunities while products are in the process of being canceled or returned. This is the first large-scale empirical study that addresses the relationship between impulse buying and product shortages in a network retail context. Based on actual transaction data, a novel research plan is developed to measure the impact of consumers' impulse buying on the retailer's revenue and product shortages. The findings indicate that impulse buying may cause product shortages directly. We conduct a post hoc analysis to investigate the differences in the impact of impulse buying between newly introduced and existing products and between hedonic and utilitarian products. Based on the empirical findings, we provide managerial implications for home shopping network retailers.</p>","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 7","pages":"1100-1123"},"PeriodicalIF":7.8,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/joom.1238","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48400806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Robert Rooderkerk, Sander de Leeuw, Alexander Hübner
<p>Omnichannel retail has experienced enormous growth in the last decade, becoming the new normal for many consumer products (McKinsey & Company, <span>2021</span>). Many retailers have moved from being either pure bricks-and-mortar or online-only to serving customers across channels. For example, traditional retailers such as Walmart and Best Buy have opened e-commerce channels. Conversely, online-first retailers and vertically integrated brands like Amazon and Nike have added physical stores to their e-commerce channels (Avery et al., <span>2012</span>). In contrast to multichannel retail where channels coexist without any coordination, omnichannel retail combines expansion into different channels with coordination and integration to facilitate seamless customer journeys (Akturk et al., <span>2018</span>; Bijmolt et al., <span>2021</span>; Hübner et al., <span>2016</span>; Rooderkerk & Kök, <span>2019</span>; Verhoef et al., <span>2015</span>). To integrate their channels, retailers have adopted omnichannel fulfillment models such as “buy online pick up in-store” and “ship-from-store.” Channels have been (re)designed in terms of omnichannel customer journeys. To illustrate, digital vertical-native brands, such as Bonobos (men's wear) and Warby Parker (eyewear) employ “zero-inventory” showrooms where shoppers can inspect a product but not take it home. Such omnichannel fulfillment models combine the strengths of the different channels within a single customer journey: the store for physical inspection, and the online channel for convenient fulfillment.</p><p>Omnichannel retail aims at facilitating customer switching between channels across and within customer journeys. Achieving this requires retailers to carefully consider the challenges that customers experience in combining channels within a given customer journey. This includes difficulty in accessing online information from within the store, or in obtaining reliable information as to whether a product found online is available for inspection in a given store (Rooderkerk & Kök, <span>2019</span>). The friction created from traversing channels within a given customer-journey stage<sup>1</sup> or between two consecutive stages is reduced through information technology and a variety of omnichannel fulfillment solutions (see, e.g., Akturk et al., <span>2018</span>; Hübner et al., <span>2022</span>). Balancing the advantages of seamless omnichannel integration with the cost of seamlessness represents a standard operations management (OM) trade-off exercise. Trading off effectiveness and efficiency must consider both the marketing and the operations perspective: Omnichannel fulfillment models that are effective with respect to measures like sales conversion and service quality may not appear to be efficient with respect to measures like fulfillment cost and lead time.</p><p>Following Browning (<span>2020</span>) we observe that the marketing-operations interface in omnichannel retail i
这项研究显示了联合考虑全渠道计划的营销和运营方面的重要性,揭示了有趣的(意想不到的)副作用:全渠道零售中的跨渠道产品分类透明度不仅可以促进整体销售,而且还可以提高退货率,因为客户迁移到在线渠道。在某种程度上,像淘宝和亚马逊这样的电子市场是全渠道客户旅程的一部分,使用这种渠道类型所涉及的摩擦可能会给零售商带来巨大损失。然而,迄今为止,平台的线上线下整合很少受到关注。为了解决这一差距,Fang等人(2023)比较了在竞争压力下,平台决定为渠道整合提供第三方卖家支持时出现的两种履行模式。在第一种履行模式中,即所谓的(i)信息线上线下渠道整合,平台提供所谓的“SAME”标签,表明在第三方卖家的网站上也可以买到相同的产品。第二种模式,称为(ii)事务性线上线下渠道整合,构成了在线购买,店内取货(在第三方实体站点之一)的实现。Fang等人(2023)利用中国B2C平台的数据表明,提供(i)信息整合抑制了平台的销售增长,而(ii)交易整合对销售增长没有显著影响。他们进一步揭示了这些影响是如何被卖家的平台间功能使用所缓和的。感受到竞争压力的平台通过开发跨渠道整合来响应第三方卖家的需求,可以通过优先考虑在线购买,店内提货的模式来有效减少摩擦和渠道蚕食。目前的全渠道文献在很大程度上依赖于分析模型来描述全渠道零售的机制(例如,Gao &;苏,2017;吴,Chen, 2022),或者分析渠道扩张整合效应和引入全渠道履行模型的准实验工作(例如,Akturk等人,2018;Avery et al., 2012;Fang et al., 2023;Gallino,莫雷诺,2014;Ren et al., 2023)。这项工作主要是描述性的和以销售为中心的。我们的特刊试图为这一重要主题增加实证工作。表1中客户行为和履行模型的呈现表明,零售商和客户都有充分的机会从全渠道履行中获得优势,实证研究可以在这种情况下改善决策。全渠道系统和数据的日益可用性鼓励研究人员调查全渠道营销-运营界面。重点研究领域包括:
{"title":"Advancing the marketing-operations interface in omnichannel retail","authors":"Robert Rooderkerk, Sander de Leeuw, Alexander Hübner","doi":"10.1002/joom.1241","DOIUrl":"10.1002/joom.1241","url":null,"abstract":"<p>Omnichannel retail has experienced enormous growth in the last decade, becoming the new normal for many consumer products (McKinsey & Company, <span>2021</span>). Many retailers have moved from being either pure bricks-and-mortar or online-only to serving customers across channels. For example, traditional retailers such as Walmart and Best Buy have opened e-commerce channels. Conversely, online-first retailers and vertically integrated brands like Amazon and Nike have added physical stores to their e-commerce channels (Avery et al., <span>2012</span>). In contrast to multichannel retail where channels coexist without any coordination, omnichannel retail combines expansion into different channels with coordination and integration to facilitate seamless customer journeys (Akturk et al., <span>2018</span>; Bijmolt et al., <span>2021</span>; Hübner et al., <span>2016</span>; Rooderkerk & Kök, <span>2019</span>; Verhoef et al., <span>2015</span>). To integrate their channels, retailers have adopted omnichannel fulfillment models such as “buy online pick up in-store” and “ship-from-store.” Channels have been (re)designed in terms of omnichannel customer journeys. To illustrate, digital vertical-native brands, such as Bonobos (men's wear) and Warby Parker (eyewear) employ “zero-inventory” showrooms where shoppers can inspect a product but not take it home. Such omnichannel fulfillment models combine the strengths of the different channels within a single customer journey: the store for physical inspection, and the online channel for convenient fulfillment.</p><p>Omnichannel retail aims at facilitating customer switching between channels across and within customer journeys. Achieving this requires retailers to carefully consider the challenges that customers experience in combining channels within a given customer journey. This includes difficulty in accessing online information from within the store, or in obtaining reliable information as to whether a product found online is available for inspection in a given store (Rooderkerk & Kök, <span>2019</span>). The friction created from traversing channels within a given customer-journey stage<sup>1</sup> or between two consecutive stages is reduced through information technology and a variety of omnichannel fulfillment solutions (see, e.g., Akturk et al., <span>2018</span>; Hübner et al., <span>2022</span>). Balancing the advantages of seamless omnichannel integration with the cost of seamlessness represents a standard operations management (OM) trade-off exercise. Trading off effectiveness and efficiency must consider both the marketing and the operations perspective: Omnichannel fulfillment models that are effective with respect to measures like sales conversion and service quality may not appear to be efficient with respect to measures like fulfillment cost and lead time.</p><p>Following Browning (<span>2020</span>) we observe that the marketing-operations interface in omnichannel retail i","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 2","pages":"188-196"},"PeriodicalIF":7.8,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/joom.1241","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42837980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Thomas Kude, Jens Foerderer, Sunil Mithas, Armin Heinzl
The implementation of digital transformation programs requires careful allocation of software developers to a variety of digital products and services with different levels of modularity. This paper investigates how deadline orientation (an individual-level preference of developers for completing work close to deadlines) and architectural modularity (a characteristic of products) influence central outcomes in software development. We argue that architectural modularity positively interacts with deadline orientation to influence software quality and the job satisfaction of developers. Our empirical analyses, using rare and high-quality data from 131 software developers and 29 product owners working at a captive software development center in India of a leading global software firm, confirm our hypotheses. We contribute to the literature on software development by showing that the fit between the technological characteristics of the software product (i.e., architectural modularity) and people factors (i.e., the temporal work style preferences of developers) plays an important role in shaping both software quality and job satisfaction. Our study has wider implications for the literature on software development, temporal work styles, and architectural modularity. It is instructive for practitioners tasked with hiring or allocating software developers for software products with varying technological characteristics in their digital transformation efforts.
{"title":"How deadline orientation and architectural modularity influence software quality and job satisfaction","authors":"Thomas Kude, Jens Foerderer, Sunil Mithas, Armin Heinzl","doi":"10.1002/joom.1230","DOIUrl":"10.1002/joom.1230","url":null,"abstract":"<p>The implementation of digital transformation programs requires careful allocation of software developers to a variety of digital products and services with different levels of modularity. This paper investigates how deadline orientation (an individual-level preference of developers for completing work close to deadlines) and architectural modularity (a characteristic of products) influence central outcomes in software development. We argue that architectural modularity positively interacts with deadline orientation to influence software quality and the job satisfaction of developers. Our empirical analyses, using rare and high-quality data from 131 software developers and 29 product owners working at a captive software development center in India of a leading global software firm, confirm our hypotheses. We contribute to the literature on software development by showing that the fit between the technological characteristics of the software product (i.e., architectural modularity) and people factors (i.e., the temporal work style preferences of developers) plays an important role in shaping both software quality and job satisfaction. Our study has wider implications for the literature on software development, temporal work styles, and architectural modularity. It is instructive for practitioners tasked with hiring or allocating software developers for software products with varying technological characteristics in their digital transformation efforts.</p>","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 6","pages":"941-964"},"PeriodicalIF":7.8,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43193195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates the capacity decisions of complementary suppliers who produce different components of a final product. The suppliers solicit private forecast information from a buyer who has more precise information regarding the market as compared to the suppliers. In this context, the lowest capacity built among suppliers—termed as effective capacity—represents the bottleneck of a supply chain, which in turn determines the throughput of the entire channel. The standard analysis based on full rationality posits that the capacity decisions of suppliers are based on their prior belief of demand, with no consideration of the buyer's information dissemination or the number of peer suppliers. We test the predictions experimentally, and our laboratory observations reject the prediction of rational model. Then, we develop a behavioral model based on suppliers' heterogeneity in the processing of demand information provided by the buyer. Our behavioral model indicates that suppliers lower their capacity levels when the number of suppliers increases, thereby exacerbating the supplier bottleneck. While the buyer may exaggerate the market demand to ensure abundant supply, interestingly, the inflation can benefit suppliers by increasing their capacity levels. In this manner, the inflation of the buyer can serve to mitigate the supplier bottleneck, thereby resulting in a win–win outcome for both the suppliers and the buyer.
{"title":"Supplier bottleneck and information dissemination","authors":"Meng Li, Yue Li, Yang Zhang","doi":"10.1002/joom.1239","DOIUrl":"https://doi.org/10.1002/joom.1239","url":null,"abstract":"<p>This paper investigates the capacity decisions of complementary suppliers who produce different components of a final product. The suppliers solicit private forecast information from a buyer who has more precise information regarding the market as compared to the suppliers. In this context, the lowest capacity built among suppliers—termed as <i>effective capacity</i>—represents the bottleneck of a supply chain, which in turn determines the throughput of the entire channel. The standard analysis based on full rationality posits that the capacity decisions of suppliers are based on their prior belief of demand, with no consideration of the buyer's information dissemination or the number of peer suppliers. We test the predictions experimentally, and our laboratory observations reject the prediction of rational model. Then, we develop a behavioral model based on suppliers' heterogeneity in the processing of demand information provided by the buyer. Our behavioral model indicates that suppliers lower their capacity levels when the number of suppliers increases, thereby exacerbating the supplier bottleneck. While the buyer may exaggerate the market demand to ensure abundant supply, interestingly, the inflation can benefit suppliers by increasing their capacity levels. In this manner, the inflation of the buyer can serve to mitigate the supplier bottleneck, thereby resulting in a win–win outcome for both the suppliers and the buyer.</p>","PeriodicalId":51097,"journal":{"name":"Journal of Operations Management","volume":"69 4","pages":"558-585"},"PeriodicalIF":7.8,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/joom.1239","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50150653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}