Big Data最新文献

Organizations have been investing in analytics relying on internal and external data to gain a competitive advantage. However, the legal and regulatory acts imposed nationally and internationally have become a challenge, especially for highly regulated sectors such as health or finance/banking. Data handlers such as Facebook and Amazon have already sustained considerable fines or are under investigation due to violations of data governance. The era of big data has further intensified the challenges of minimizing the risk of data loss by introducing the dimensions of Volume, Velocity, and Variety into confidentiality. Although Volume and Velocity have been extensively researched, Variety, "the ugly duckling" of big data, is often neglected and difficult to solve, thus increasing the risk of data exposure and data loss. In mitigating the risk of data exposure and data loss in this article, a framework is proposed to utilize algorithmic classification and workflow capabilities to provide a consistent approach toward data evaluations across the organizations. A rule-based system, implementing the corporate data classification policy, will minimize the risk of exposure by facilitating users to identify the approved guidelines and enforce them quickly. The framework includes an exception handling process with appropriate approval for extenuating circumstances. The system was implemented in a proof of concept working prototype to showcase the capabilities and provide a hands-on experience. The information system was evaluated and accredited by a diverse audience of academics and senior business executives in the fields of security and data management. The audience had an average experience of ∼25 years and amasses a total experience of almost three centuries (294 years). The results confirmed that the 3Vs are of concern and that Variety, with a majority of 90% of the commentators, is the most troubling. In addition to that, with an approximate average of 60%, it was confirmed that appropriate policies, procedure, and prerequisites for classification are in place while implementation tools are lagging.

Consumer segmentation is an electronic marketing practice that involves dividing consumers into groups with similar features to discover their preferences. In the business-to-customer (B2C) retailing industry, marketers explore big data to segment consumers based on various dimensions. However, among these dimensions, the motives of location and time of shopping have received relatively less attention. In this study, we use the recency, frequency, monetary, and tenure (RFMT) method to segment consumers into 10 groups based on their time and geographical features. To explore location, we investigate market distribution, revenue distribution, and consumer distribution. Geographical coordinates and peculiarities are estimated based on consumer density. Regarding time exploration, we evaluate the accuracy of product delivery and the timing of promotions. To pinpoint the target consumers, we display the main hotspots on the distribution heatmap. Furthermore, we identify the optimal time for purchase and the most densely populated locations of beneficial consumers. In addition, we evaluate product distribution to determine the most popular product categories. Based on the RFMT segmentation and product popularity, we have developed a product recommender system to assist marketers in attracting and engaging potential consumers. Through a case study using data from massive B2C retailing, we conclude that the proposed segmentation provides superior insights into consumer behavior and improves product recommendation performance.

The cloud network is rapidly growing due to a massive increase in interconnected devices and the emergence of different technologies such as the Internet of things, fog computing, and artificial intelligence. In response, cloud computing needs reliable dealings among the service providers, brokers, and consumers. The existing cloud monitoring frameworks such as Amazon Cloud Watch, Paraleap Azure Watch, and Rack Space Cloud Kick work under the control of service providers. They work fine; however, this may create dissatisfaction among customers over Service Level Agreement (SLA) violations. Customers' dissatisfaction may drastically reduce the businesses of service providers. To cope with the earlier mentioned issue and get in line with cloud philosophy, Monitoring as a Service (MaaS), completely independent in nature, is needed for observing and regulating the cloud businesses. However, the existing MaaS frameworks do not address the comprehensive SLA for customer satisfaction and penalties management. This article proposes a reliable framework for monitoring the provider's services by adopting third-party monitoring services with clearcut SLA and penalties management. Since this framework monitors SLA as a cloud monitoring service, it is named as SLA-MaaS. On violations, it penalizes those who are found in breach of terms and condition enlisted in SLA. Simulation results confirmed that the proposed framework adequately satisfies the customers (as well as service providers). This helps in developing a trustworthy relationship among cloud partners and increases customer attention and retention.