Pub Date : 2021-07-21DOI: 10.1177/10963480211033646
Hossein Olya, Babak Taheri
{"title":"Introduction to the Special Issue: Nature-Based Solutions in Hospitality and Tourism Management","authors":"Hossein Olya, Babak Taheri","doi":"10.1177/10963480211033646","DOIUrl":"https://doi.org/10.1177/10963480211033646","url":null,"abstract":"","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211033646","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43267993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-20DOI: 10.1177/10963480211031421
Li Miao, Meizhen Lin, Wei Wei, Hyoungeun Moon
Peer-to-peer (P2P) businesses in the hospitality and tourism industry pose a regulatory challenge that has disrupted traditional regulatory schemes. This article proposes peer regulation as a form of regulation that complements and supplements command-and-control regulation and platform self-regulation in a P2P business model. Using the polycentric coregulation framework and impression management theory as a theoretical basis, this study systematically explores peer regulation at intrapeer (i.e., self-monitoring and prosocial behaviors), interpeer (i.e., trust-enforcing mechanism and belongingness-enhancing mechanism), and platform (i.e., peer-centric platform self-regulation and de-individualization) levels. The article also discusses critical peer regulation issues such as P2P evaluation and reputation systems in a multifarious regulatory environment, P2P employment, and leveraging platform self-regulation and jurisdictional regulation. This article offers a theoretical account of multilevel peer regulation as a form of P2P regulation and provides future research directions on the topic.
{"title":"Peer Regulation in a Peer-to-Peer Business Model","authors":"Li Miao, Meizhen Lin, Wei Wei, Hyoungeun Moon","doi":"10.1177/10963480211031421","DOIUrl":"https://doi.org/10.1177/10963480211031421","url":null,"abstract":"Peer-to-peer (P2P) businesses in the hospitality and tourism industry pose a regulatory challenge that has disrupted traditional regulatory schemes. This article proposes peer regulation as a form of regulation that complements and supplements command-and-control regulation and platform self-regulation in a P2P business model. Using the polycentric coregulation framework and impression management theory as a theoretical basis, this study systematically explores peer regulation at intrapeer (i.e., self-monitoring and prosocial behaviors), interpeer (i.e., trust-enforcing mechanism and belongingness-enhancing mechanism), and platform (i.e., peer-centric platform self-regulation and de-individualization) levels. The article also discusses critical peer regulation issues such as P2P evaluation and reputation systems in a multifarious regulatory environment, P2P employment, and leveraging platform self-regulation and jurisdictional regulation. This article offers a theoretical account of multilevel peer regulation as a form of P2P regulation and provides future research directions on the topic.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211031421","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46786903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-14DOI: 10.1177/10963480211031032
Y. Rao, Jia Xie, Xueqiong Lin
Rural tourism is especially appealing to women entrepreneurs. While managing rural tourism businesses requires complex abilities, rural women in most cases are impoverished and poorly educated and have scarce resources; this limits their opportunities to independently develop comprehensive abilities. Focusing on the case of a 10-year regional program aiming specifically to improve women’s entrepreneurship in China, this study examines the actual behaviors of women entrepreneurs and the outcomes of entrepreneurship improvement due to the developmental agency’s intervention. From the perspective of action learning, this study not only reveals the vital role of intellectual support, which complies with the nature of knowledge in tourism, but also proposes a theoretical framework describing the dynamic collaborative learning process between the development agency’s staff and entrepreneurs responding to the changing market. The collaborative action learning drives women entrepreneurs to overcome barriers in practice, improve entrepreneurship, and achieve independence.
{"title":"The Improvement of Women’s Entrepreneurial Competence in Rural Tourism: An Action Learning Perspective","authors":"Y. Rao, Jia Xie, Xueqiong Lin","doi":"10.1177/10963480211031032","DOIUrl":"https://doi.org/10.1177/10963480211031032","url":null,"abstract":"Rural tourism is especially appealing to women entrepreneurs. While managing rural tourism businesses requires complex abilities, rural women in most cases are impoverished and poorly educated and have scarce resources; this limits their opportunities to independently develop comprehensive abilities. Focusing on the case of a 10-year regional program aiming specifically to improve women’s entrepreneurship in China, this study examines the actual behaviors of women entrepreneurs and the outcomes of entrepreneurship improvement due to the developmental agency’s intervention. From the perspective of action learning, this study not only reveals the vital role of intellectual support, which complies with the nature of knowledge in tourism, but also proposes a theoretical framework describing the dynamic collaborative learning process between the development agency’s staff and entrepreneurs responding to the changing market. The collaborative action learning drives women entrepreneurs to overcome barriers in practice, improve entrepreneurship, and achieve independence.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211031032","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41383341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-14DOI: 10.1177/10963480211030319
Kexin Guo, Alei Fan, Xinran Y. Lehto, J. Day
Facilitated by emerging technologies, the immersive digital museum reflects disruptive innovation in today’s tourism experience and offers a multidimensional experience different from traditional museums. To better understand how visitors respond to this innovative form of digital tourism, the current research investigates visitor experiences at the digital museum and achieves a threefold goal. First, this research delineates a three-dimensional digital museum visitor experience, namely, joviality, personal escapism, and localness. Built on this experiential framework, the present research further affirms that visual and auditory cues are the most powerful multisensory cue combination in enhancing a holistic visitor experience at the digital museum. This study also finds that emotional state and sense of presence mediate the relations between the multisensory cues and visitors’ digital museum experiences. This research contributes to the conceptualization of a digital museum experience, and provides a foundation for the future research endeavor of the new generation of digital tourism.
{"title":"Immersive Digital Tourism: The Role of Multisensory Cues in Digital Museum Experiences","authors":"Kexin Guo, Alei Fan, Xinran Y. Lehto, J. Day","doi":"10.1177/10963480211030319","DOIUrl":"https://doi.org/10.1177/10963480211030319","url":null,"abstract":"Facilitated by emerging technologies, the immersive digital museum reflects disruptive innovation in today’s tourism experience and offers a multidimensional experience different from traditional museums. To better understand how visitors respond to this innovative form of digital tourism, the current research investigates visitor experiences at the digital museum and achieves a threefold goal. First, this research delineates a three-dimensional digital museum visitor experience, namely, joviality, personal escapism, and localness. Built on this experiential framework, the present research further affirms that visual and auditory cues are the most powerful multisensory cue combination in enhancing a holistic visitor experience at the digital museum. This study also finds that emotional state and sense of presence mediate the relations between the multisensory cues and visitors’ digital museum experiences. This research contributes to the conceptualization of a digital museum experience, and provides a foundation for the future research endeavor of the new generation of digital tourism.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211030319","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42336834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-14DOI: 10.1177/10963480211030313
Hengyun Li, Fang Meng, S. Hudson
The research aims to examine how positive review disconfirmation (i.e., a positive deviance between a hotel consumer’s poststay evaluation and the average review rating by prior consumers) affects subsequent consumers’ willingness to post online reviews and their own review ratings. By employing an experimental research method, this study reveals that positive review disconfirmation increases hotel guests’ willingness to post online reviews, and increases their online review ratings through the mechanism of concern for others, demonstrating an act of altruism. In addition, comparatively the positive review disconfirmation effects are stronger when the variance of prior review ratings is smaller. This study enhances the online review social influence literature, and the consumer’s altruistic motivation of posting online reviews.
{"title":"Are Hotel Guests Altruistic? How Positive Review Disconfirmation Affects Consumers’ Online Review Behavior","authors":"Hengyun Li, Fang Meng, S. Hudson","doi":"10.1177/10963480211030313","DOIUrl":"https://doi.org/10.1177/10963480211030313","url":null,"abstract":"The research aims to examine how positive review disconfirmation (i.e., a positive deviance between a hotel consumer’s poststay evaluation and the average review rating by prior consumers) affects subsequent consumers’ willingness to post online reviews and their own review ratings. By employing an experimental research method, this study reveals that positive review disconfirmation increases hotel guests’ willingness to post online reviews, and increases their online review ratings through the mechanism of concern for others, demonstrating an act of altruism. In addition, comparatively the positive review disconfirmation effects are stronger when the variance of prior review ratings is smaller. This study enhances the online review social influence literature, and the consumer’s altruistic motivation of posting online reviews.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211030313","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45045667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-08DOI: 10.1177/10963480211015338
Yanghang Yu, Mei-Ya Lang, Yuanyuan Zhao, Wenjun Liu, Bixia Hu
Prior research has mainly focused on the effect of tourist perceived value on customer satisfaction and behavior intention; the relationship between tourist perceived value and life satisfaction in religious tourism has been overlooked. This study aims to examine the link between tourist perceived value and life satisfaction and whether tourist satisfaction can play a mediating role in the process, specifically in the context of Chinese religious tourism. Data on Buddhist temple tours in China were collected through surveys, semi-structured interviews were conducted to gain the construct of the Buddhist tourist perceived value and regression analyses were used to test the study’s hypotheses. We developed and tested a scale of measurement of Buddhist tourist perceived value through 21 items grouped into seven dimensions: quality, price, emotional value, social value, educational value, physical attributes, and nonphysical attributes. Results from 537 tourists revealed that tourist perceived value is positively related to life satisfaction, and tourist satisfaction plays a mediating role in the relationship between perceived value and life satisfaction. Findings of this study provide a Buddhism-specific perspective for tourist perceived value.
{"title":"Tourist Perceived Value, Tourist Satisfaction, and Life Satisfaction: Evidence From Chinese Buddhist Temple Tours","authors":"Yanghang Yu, Mei-Ya Lang, Yuanyuan Zhao, Wenjun Liu, Bixia Hu","doi":"10.1177/10963480211015338","DOIUrl":"https://doi.org/10.1177/10963480211015338","url":null,"abstract":"Prior research has mainly focused on the effect of tourist perceived value on customer satisfaction and behavior intention; the relationship between tourist perceived value and life satisfaction in religious tourism has been overlooked. This study aims to examine the link between tourist perceived value and life satisfaction and whether tourist satisfaction can play a mediating role in the process, specifically in the context of Chinese religious tourism. Data on Buddhist temple tours in China were collected through surveys, semi-structured interviews were conducted to gain the construct of the Buddhist tourist perceived value and regression analyses were used to test the study’s hypotheses. We developed and tested a scale of measurement of Buddhist tourist perceived value through 21 items grouped into seven dimensions: quality, price, emotional value, social value, educational value, physical attributes, and nonphysical attributes. Results from 537 tourists revealed that tourist perceived value is positively related to life satisfaction, and tourist satisfaction plays a mediating role in the relationship between perceived value and life satisfaction. Findings of this study provide a Buddhism-specific perspective for tourist perceived value.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211015338","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43462519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-07DOI: 10.1177/10963480211027629
Xiaoli Yi, Xiaoxiao Fu, Kevin Kam Fung So, Chunhui Zheng
Building on previous research that claims tourists’ perceived authenticity is an antecedent to place attachment, this study explored the relationship between the two theoretical constructs. Specifically, the mechanism between perceived authenticity, place attachment, and loyalty was empirically tested. The data were collected at Kaiping Diaolou and Villages, and the Old Town of Lijiang, two UNESCO heritage sites in southern China. Contrary to previous studies, the findings indicate that (1) perceived authenticity can be an antecedent to place attachment, (2) across both sites, tourists’ perceived authenticity of architecture or intangible heritage exhibited various effects on different components of place attachment, (3) the constituents of place attachment significantly influence loyalty, and (4) place attachment mediates between perceived authenticity and loyalty. This study provided a refined understanding of the dynamics between perceived authenticity and place attachment and offered practical implications for heritage management and marketing.
{"title":"Perceived Authenticity and Place Attachment: New Findings from Chinese World Heritage Sites","authors":"Xiaoli Yi, Xiaoxiao Fu, Kevin Kam Fung So, Chunhui Zheng","doi":"10.1177/10963480211027629","DOIUrl":"https://doi.org/10.1177/10963480211027629","url":null,"abstract":"Building on previous research that claims tourists’ perceived authenticity is an antecedent to place attachment, this study explored the relationship between the two theoretical constructs. Specifically, the mechanism between perceived authenticity, place attachment, and loyalty was empirically tested. The data were collected at Kaiping Diaolou and Villages, and the Old Town of Lijiang, two UNESCO heritage sites in southern China. Contrary to previous studies, the findings indicate that (1) perceived authenticity can be an antecedent to place attachment, (2) across both sites, tourists’ perceived authenticity of architecture or intangible heritage exhibited various effects on different components of place attachment, (3) the constituents of place attachment significantly influence loyalty, and (4) place attachment mediates between perceived authenticity and loyalty. This study provided a refined understanding of the dynamics between perceived authenticity and place attachment and offered practical implications for heritage management and marketing.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211027629","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45470954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-29DOI: 10.1177/10963480211027927
Han Chen, B. Ayoun
The ability to retain employees is a tenacious phenomenon in the restaurant workplace. Focusing on job embeddedness (JE) as possible explanatory factor in the application of the broaden-and-build theory and the social exchange theory, this study assesses the relationships among restaurant employees’ workplace humor, perceived workplace fun, perceived workplace aggression, and organizational JE (OJE). It examines to what extent these relationships vary across contexts, depending on national culture. A structural modeling analysis of data from 540 employees in restaurants in the United States and China provides broad support for our hypothesis: Workplace fun is positively associated with restaurant employees’ OJE while only coworker aggression is negatively related to employees’ OJE. Restaurant employees’ use of affiliative humor and aggressive humor is positively related to perceived workplace fun and negatively associated with perceived workplace aggression. Furthermore, national culture moderates the relationships between affiliative humor and perceived workplace aggression, aggressive humor and perceived workplace fun, as well as between workplace fun and OJE. Our findings contribute to clarifying the dynamics between perceptions of certain organizational factors for understanding when employees may develop OJE. The implication is that restaurant companies with international operations can foster OJE by placing various levels of emphasis on types of humor, workplace fun, and workplace aggression, in societies where individuals perceive these variables differently.
{"title":"Does National Culture Matter? Restaurant Employees’ Workplace Humor and Job Embeddedness","authors":"Han Chen, B. Ayoun","doi":"10.1177/10963480211027927","DOIUrl":"https://doi.org/10.1177/10963480211027927","url":null,"abstract":"The ability to retain employees is a tenacious phenomenon in the restaurant workplace. Focusing on job embeddedness (JE) as possible explanatory factor in the application of the broaden-and-build theory and the social exchange theory, this study assesses the relationships among restaurant employees’ workplace humor, perceived workplace fun, perceived workplace aggression, and organizational JE (OJE). It examines to what extent these relationships vary across contexts, depending on national culture. A structural modeling analysis of data from 540 employees in restaurants in the United States and China provides broad support for our hypothesis: Workplace fun is positively associated with restaurant employees’ OJE while only coworker aggression is negatively related to employees’ OJE. Restaurant employees’ use of affiliative humor and aggressive humor is positively related to perceived workplace fun and negatively associated with perceived workplace aggression. Furthermore, national culture moderates the relationships between affiliative humor and perceived workplace aggression, aggressive humor and perceived workplace fun, as well as between workplace fun and OJE. Our findings contribute to clarifying the dynamics between perceptions of certain organizational factors for understanding when employees may develop OJE. The implication is that restaurant companies with international operations can foster OJE by placing various levels of emphasis on types of humor, workplace fun, and workplace aggression, in societies where individuals perceive these variables differently.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211027927","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44317121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-24DOI: 10.1177/10963480211026376
Mang He, Biqiang Liu, Yaoqi Li
Wellness tourism has undergone rapid development in recent decades. Based on the transmission model of inspiration, this article aims to explore the antecedents and consequences of tourist inspiration in the context of wellness tourism. Survey data (N = 494) from Shizhu county, a well-known China local tourism destination renowned for its health-and-wellness tourism, showed that tourist inspiration can be elicited by a wellness tourism experience, which in turn has a positive influence on tourist engagement. By using openness to experience as a moderating factor, we uncovered significant and positive relationships between experience and inspiration when tourists have high levels of openness to experience. Through this original study focusing on relationship management in wellness tourism, we demonstrated the cruciality of inspiration and its underlying role in creating tourist engagement. Our research results have yielded theoretical and practical findings and outcomes that will benefit both academia and industry practitioners alike.
{"title":"Tourist Inspiration: How the Wellness Tourism Experience Inspires Tourist Engagement","authors":"Mang He, Biqiang Liu, Yaoqi Li","doi":"10.1177/10963480211026376","DOIUrl":"https://doi.org/10.1177/10963480211026376","url":null,"abstract":"Wellness tourism has undergone rapid development in recent decades. Based on the transmission model of inspiration, this article aims to explore the antecedents and consequences of tourist inspiration in the context of wellness tourism. Survey data (N = 494) from Shizhu county, a well-known China local tourism destination renowned for its health-and-wellness tourism, showed that tourist inspiration can be elicited by a wellness tourism experience, which in turn has a positive influence on tourist engagement. By using openness to experience as a moderating factor, we uncovered significant and positive relationships between experience and inspiration when tourists have high levels of openness to experience. Through this original study focusing on relationship management in wellness tourism, we demonstrated the cruciality of inspiration and its underlying role in creating tourist engagement. Our research results have yielded theoretical and practical findings and outcomes that will benefit both academia and industry practitioners alike.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211026376","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47108377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-22DOI: 10.1177/10963480211025594
L. Wu, Alei Fan, Zeya He, E. Her
Across two studies, this research presents a novel extension to the service coproduction literature, demonstrating when and why consumers with low- versus high-innovativeness tendencies are willing to pay more to coproduce hospitality and tourism services. Findings suggest that, in in-person coproduction settings, low-innovativeness consumers are willing to pay more to coproduce (vs. not) with human employees, while high-innovativeness consumers are willing to pay more to coproduce (vs. not) with robots. Such effects were attenuated in tech-enabled remote coproduction settings, where only high-innovativeness consumers were willing to pay more to coproduce. PROCESS analyses further revealed that self-competence mediated the conditional effect of coproduction involvement on willingness to pay more. In support of our theoretical framework, we demonstrated that lowering the challenging level of the coproduction task increased (decreased) low- (high-) innovativeness consumers’ willingness to pay more for coproduction involvement. These findings offer notable theoretical and managerial implications.
{"title":"To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More","authors":"L. Wu, Alei Fan, Zeya He, E. Her","doi":"10.1177/10963480211025594","DOIUrl":"https://doi.org/10.1177/10963480211025594","url":null,"abstract":"Across two studies, this research presents a novel extension to the service coproduction literature, demonstrating when and why consumers with low- versus high-innovativeness tendencies are willing to pay more to coproduce hospitality and tourism services. Findings suggest that, in in-person coproduction settings, low-innovativeness consumers are willing to pay more to coproduce (vs. not) with human employees, while high-innovativeness consumers are willing to pay more to coproduce (vs. not) with robots. Such effects were attenuated in tech-enabled remote coproduction settings, where only high-innovativeness consumers were willing to pay more to coproduce. PROCESS analyses further revealed that self-competence mediated the conditional effect of coproduction involvement on willingness to pay more. In support of our theoretical framework, we demonstrated that lowering the challenging level of the coproduction task increased (decreased) low- (high-) innovativeness consumers’ willingness to pay more for coproduction involvement. These findings offer notable theoretical and managerial implications.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.2,"publicationDate":"2021-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211025594","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44568736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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