Pub Date : 2022-04-21DOI: 10.1177/07439156221098724
Pui Ying Tong, Christopher Yencha, Chiharu Ishida
In this article, the authors apply institutional theory to explain physician acceptance of pharmaceutical marketing payments and the mechanisms by which the behavior may be influenced by social groups. Using a large panel of over three million physician-year observations, the authors provide evidence that peer and organization norms, captured by the prevalence of peers and organizational members accepting pharmaceutical marketing payments, play an important role in one's decision to accept such payments. The authors further show that this effect attenuates with physical and psychological distances, as proximal social groups most influence one's decision to accept pharmaceutical marketing payments. The authors also find that being male, having longer tenure, or practicing at a teaching hospital strengthens the positive effect of peer influence on volume of pharmaceutical marketing payments accepted. The findings contribute to the literature on institutional theory, provide insights into the management of conflicts of interest, and suggest policy to mitigate the externalities resulting from direct-to-physician pharmaceutical marketing payment.
{"title":"The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance","authors":"Pui Ying Tong, Christopher Yencha, Chiharu Ishida","doi":"10.1177/07439156221098724","DOIUrl":"https://doi.org/10.1177/07439156221098724","url":null,"abstract":"In this article, the authors apply institutional theory to explain physician acceptance of pharmaceutical marketing payments and the mechanisms by which the behavior may be influenced by social groups. Using a large panel of over three million physician-year observations, the authors provide evidence that peer and organization norms, captured by the prevalence of peers and organizational members accepting pharmaceutical marketing payments, play an important role in one's decision to accept such payments. The authors further show that this effect attenuates with physical and psychological distances, as proximal social groups most influence one's decision to accept pharmaceutical marketing payments. The authors also find that being male, having longer tenure, or practicing at a teaching hospital strengthens the positive effect of peer influence on volume of pharmaceutical marketing payments accepted. The findings contribute to the literature on institutional theory, provide insights into the management of conflicts of interest, and suggest policy to mitigate the externalities resulting from direct-to-physician pharmaceutical marketing payment.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"454 1","pages":"336 - 352"},"PeriodicalIF":7.8,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79732789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-08DOI: 10.1177/07439156221096394
R. Frazer
This study presents selective moral disengagement as a paradigm for analyzing extremist marketing messages and developing effective countermessages. Selective moral disengagement explicates eight mechanisms common to extremist media content that can influence seemingly ordinary people to support and commit atrocities. Through a qualitative content analysis, the author investigates the use of moral disengagement mechanisms in an online propaganda magazine (Rumiyah) of the so-called Islamic State (IS) terrorist organization. This article demonstrates the extensive use of the eight moral disengagement mechanisms throughout a variety of genres of IS propaganda articles. In addition, a ninth moral disengagement strategy—humanization of perpetrators—emerged. The analysis reveals internal inconsistencies in IS’s approach to moral disengagement. The author argues that careful consideration of the use of these mechanisms in IS propaganda clarifies the understanding of IS’s marketing strategy and informs countermessaging efforts. Specific countermessaging approaches are proposed for combatting IS given these findings. Further, a roadmap is given for extending the selective moral disengagement analysis paradigm into other extremist marketing contexts, including U.S. domestic terrorism.
{"title":"Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda","authors":"R. Frazer","doi":"10.1177/07439156221096394","DOIUrl":"https://doi.org/10.1177/07439156221096394","url":null,"abstract":"This study presents selective moral disengagement as a paradigm for analyzing extremist marketing messages and developing effective countermessages. Selective moral disengagement explicates eight mechanisms common to extremist media content that can influence seemingly ordinary people to support and commit atrocities. Through a qualitative content analysis, the author investigates the use of moral disengagement mechanisms in an online propaganda magazine (Rumiyah) of the so-called Islamic State (IS) terrorist organization. This article demonstrates the extensive use of the eight moral disengagement mechanisms throughout a variety of genres of IS propaganda articles. In addition, a ninth moral disengagement strategy—humanization of perpetrators—emerged. The analysis reveals internal inconsistencies in IS’s approach to moral disengagement. The author argues that careful consideration of the use of these mechanisms in IS propaganda clarifies the understanding of IS’s marketing strategy and informs countermessaging efforts. Specific countermessaging approaches are proposed for combatting IS given these findings. Further, a roadmap is given for extending the selective moral disengagement analysis paradigm into other extremist marketing contexts, including U.S. domestic terrorism.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"34 1","pages":"36 - 55"},"PeriodicalIF":7.8,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78118659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-06DOI: 10.1177/07439156221095857
Lauren G. Block, Beth Vallen, L. Warlop
The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. It is not uncommon for readers and authors new to JPP&M to puzzle over whether their consumer research is policy-oriented enough, or question how their policy interest can be studied using methodologies characteristic of consumer research. To provide some insight, we define the body of work at the intersection of public policy and consumer behavior as c onsumer centered policy inquiries and provide an organizing framework for how to both define and characterize it (see Figure 1).
{"title":"Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens","authors":"Lauren G. Block, Beth Vallen, L. Warlop","doi":"10.1177/07439156221095857","DOIUrl":"https://doi.org/10.1177/07439156221095857","url":null,"abstract":"The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. It is not uncommon for readers and authors new to JPP&M to puzzle over whether their consumer research is policy-oriented enough, or question how their policy interest can be studied using methodologies characteristic of consumer research. To provide some insight, we define the body of work at the intersection of public policy and consumer behavior as c onsumer centered policy inquiries and provide an organizing framework for how to both define and characterize it (see Figure 1).","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"1 1","pages":"216 - 220"},"PeriodicalIF":7.8,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87460333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-06DOI: 10.1177/07439156221095861
Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss
Competition policy and law toward price maintenance (e.g., resale price maintenance, unilateral price policies, minimum advertised prices) draws on scholarly perspectives and theory developed over a half century ago. Since that time, changes to marketing practice have caused scholars to question the practical relevance of the perspectives and theory and to call for the modernization of competition policy and law toward price maintenance. Responding to these calls, the authors examine three important developments in contemporary marketing practice and assess their impact on the legal treatment of price maintenance in the three largest economies: the United States, the European Union, and China. Their analysis reveals significant differences in how each jurisdiction is responding to (1) increasing market concentration and accompanying shifts in interfirm power, (2) advances in information technology and the commercial use of the internet, and (3) developments in cross-channel shopping and the rise of omnichannel distribution. Their findings pose implications for future public policy, marketing practice, and academic scholarship and contribute to the modernization of competition policy and law.
{"title":"Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China","authors":"Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss","doi":"10.1177/07439156221095861","DOIUrl":"https://doi.org/10.1177/07439156221095861","url":null,"abstract":"Competition policy and law toward price maintenance (e.g., resale price maintenance, unilateral price policies, minimum advertised prices) draws on scholarly perspectives and theory developed over a half century ago. Since that time, changes to marketing practice have caused scholars to question the practical relevance of the perspectives and theory and to call for the modernization of competition policy and law toward price maintenance. Responding to these calls, the authors examine three important developments in contemporary marketing practice and assess their impact on the legal treatment of price maintenance in the three largest economies: the United States, the European Union, and China. Their analysis reveals significant differences in how each jurisdiction is responding to (1) increasing market concentration and accompanying shifts in interfirm power, (2) advances in information technology and the commercial use of the internet, and (3) developments in cross-channel shopping and the rise of omnichannel distribution. Their findings pose implications for future public policy, marketing practice, and academic scholarship and contribute to the modernization of competition policy and law.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"36 1","pages":"221 - 236"},"PeriodicalIF":7.8,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85032644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-24DOI: 10.1177/07439156221092418
Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, K. Harrison, Patrick W. McLaughlin, Brian Stacy
One of the most significant recent changes in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is that the Healthy, Hunger-Free Kids Act of 2010 mandated the conversion of the program to an electronic benefit transfer (EBT) system by October 1, 2020. This mandate has led to some technical challenges and policy issues. Focusing on the adoption of a generic price look-up (PLU) code, an important EBT mechanism intended to facilitate the redemption of fresh produce, this research examines how different mapping approaches in using the generic PLU code are associated with WIC participants’ cash value benefit redemption. Using the redemption data of 121,021 Virginia WIC participants in 2015, the first year after the full implementation of the EBT system in Virginia, the authors identified three groups of WIC participants based on their exposure to the generic PLU code. Results show that WIC participants who had ever been exposed to the generic code tended to have a significantly higher fruit and vegetable redemption rate than those who had never experienced the generic code. The authors also conducted a qualitative study to provide insights regarding the potential mechanism underlying the hypothesized relationships. Relevant policy implications and future research directions are discussed.
{"title":"The Role of Generic Price Look-Up Code in WIC Benefit Redemptions","authors":"Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, K. Harrison, Patrick W. McLaughlin, Brian Stacy","doi":"10.1177/07439156221092418","DOIUrl":"https://doi.org/10.1177/07439156221092418","url":null,"abstract":"One of the most significant recent changes in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is that the Healthy, Hunger-Free Kids Act of 2010 mandated the conversion of the program to an electronic benefit transfer (EBT) system by October 1, 2020. This mandate has led to some technical challenges and policy issues. Focusing on the adoption of a generic price look-up (PLU) code, an important EBT mechanism intended to facilitate the redemption of fresh produce, this research examines how different mapping approaches in using the generic PLU code are associated with WIC participants’ cash value benefit redemption. Using the redemption data of 121,021 Virginia WIC participants in 2015, the first year after the full implementation of the EBT system in Virginia, the authors identified three groups of WIC participants based on their exposure to the generic PLU code. Results show that WIC participants who had ever been exposed to the generic code tended to have a significantly higher fruit and vegetable redemption rate than those who had never experienced the generic code. The authors also conducted a qualitative study to provide insights regarding the potential mechanism underlying the hypothesized relationships. Relevant policy implications and future research directions are discussed.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"8 1","pages":"237 - 253"},"PeriodicalIF":7.8,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82603462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-27DOI: 10.1177/07439156221079312
Lisa E. Bolton, R. W. Reczek
Research on food and food waste has been receiving growing attention, and public policy plays an important role in the food marketing system. Although marketing and public policy appears to focus largely on food rather than food waste, concern about the latter is growing due to its environmental and economic impact. Drawing on the accompanying articles, this commentary illuminates three important facets of food-related research.
{"title":"Commentary: Food and Food Waste: Spinning a Two-Sided Coin","authors":"Lisa E. Bolton, R. W. Reczek","doi":"10.1177/07439156221079312","DOIUrl":"https://doi.org/10.1177/07439156221079312","url":null,"abstract":"Research on food and food waste has been receiving growing attention, and public policy plays an important role in the food marketing system. Although marketing and public policy appears to focus largely on food rather than food waste, concern about the latter is growing due to its environmental and economic impact. Drawing on the accompanying articles, this commentary illuminates three important facets of food-related research.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"115 1","pages":"141 - 143"},"PeriodicalIF":7.8,"publicationDate":"2022-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86799779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-13DOI: 10.1177/07439156221076166
M. Eisend, Farid Tarrahi
Persuasion knowledge development helps consumers cope with marketplace persuasion, leads to better consumer decision making, and adds to consumer well-being. While significant research exists on the impact that individual factors (e.g., age) and cues (e.g., sponsorship disclosure messages) have on consumers’ persuasion knowledge development, little is known about the influence of marketer actions, such as advertising spending. This is surprising, as marketer activities provide a major source of information for consumers’ persuasion knowledge learning and practice and can theoretically either support or hinder persuasion knowledge development. The authors develop several explanations for various types of relationships between advertising spending and persuasion knowledge. They test these relationships by means of a meta-analysis of the persuasion knowledge literature based on 140 papers with 162 distinct data sets that address persuasion knowledge measurements. They find that increasing advertising spending also increases consumers’ persuasion knowledge. The relationship follows an inverted U-shaped curve; at a certain level of advertising spending, persuasion knowledge begins to decrease. The findings have theoretical and societal implications and, depending on the level of advertising investment, policy implications with the ultimate aim of ensuring consumer well-being and protecting consumer groups with low levels of persuasion knowledge.
{"title":"How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship","authors":"M. Eisend, Farid Tarrahi","doi":"10.1177/07439156221076166","DOIUrl":"https://doi.org/10.1177/07439156221076166","url":null,"abstract":"Persuasion knowledge development helps consumers cope with marketplace persuasion, leads to better consumer decision making, and adds to consumer well-being. While significant research exists on the impact that individual factors (e.g., age) and cues (e.g., sponsorship disclosure messages) have on consumers’ persuasion knowledge development, little is known about the influence of marketer actions, such as advertising spending. This is surprising, as marketer activities provide a major source of information for consumers’ persuasion knowledge learning and practice and can theoretically either support or hinder persuasion knowledge development. The authors develop several explanations for various types of relationships between advertising spending and persuasion knowledge. They test these relationships by means of a meta-analysis of the persuasion knowledge literature based on 140 papers with 162 distinct data sets that address persuasion knowledge measurements. They find that increasing advertising spending also increases consumers’ persuasion knowledge. The relationship follows an inverted U-shaped curve; at a certain level of advertising spending, persuasion knowledge begins to decrease. The findings have theoretical and societal implications and, depending on the level of advertising investment, policy implications with the ultimate aim of ensuring consumer well-being and protecting consumer groups with low levels of persuasion knowledge.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"31 1","pages":"107 - 123"},"PeriodicalIF":7.8,"publicationDate":"2022-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89469275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-08DOI: 10.1177/07439156211058423
Maura L. Scott, Corinne M. K. Hassler, Kelly D. Martin
As the Journal of Public Policy & Marketing (JPP&M) celebrates 40 years, we look to the future through the lens of our strategic plan: based on the principles of impact, rigor, and relevance through inclusivity (Martin and Scott 2021). Inspired by Martin Luther King Jr.’s (1968) observation that “the arc of the moral universe is long, but it bends toward justice,” we believe that, as marketing and public policy scholars, we can also play a role in King’s vision. Perhaps the arc of scholarly knowledge positively impacting this world is also long? Can our research help bend it toward justice? We recognize that many in our community have the privilege of focusing their efforts on initiatives that impact society’s grand challenges, without facing duress and peril, giving us some freedom to think about sustained impact. In this editorial, we highlight the areas in which the Journal has made a substantial and sustained impact, and we uncover opportunities for further research in the area of marketing and public policy. We also discuss the various forms that impact at the interface between marketing and public policy research can take. One guiding principle that has traditionally influenced the work in JPP&M is a focus on sustainability, as outlined in the United Nations’ Sustainable Development Goals (UN SDGs; e.g., Mende and Scott 2021). This focus also points to a path toward consistent, increased future impact and relevance, not only for our journal but also for marketing and business scholarship more generally (Jack 2021; Mende and Scott 2021).
在《公共政策与营销杂志》(JPP&M)庆祝成立40周年之际，我们通过战略计划的视角展望未来:基于影响力、严谨性和包容性的相关性原则(Martin and Scott 2021)。马丁·路德·金(Martin Luther King Jr.， 1968)的“道德宇宙的弧线很长，但它会向正义倾斜”的观点启发了我们，我们相信，作为市场营销和公共政策学者，我们也可以在金的愿景中发挥作用。也许学术知识对这个世界产生积极影响的弧线也很长?我们的研究能帮助它向正义倾斜吗?我们认识到，我们社区中的许多人都有幸将精力集中在影响社会重大挑战的举措上，而不会面临胁迫和危险，这给了我们一些思考持续影响的自由。在这篇社论中，我们强调了《华尔街日报》在哪些领域产生了实质性和持续的影响，并发现了在市场营销和公共政策领域进行进一步研究的机会。我们还讨论了影响市场营销和公共政策研究之间的各种形式。传统上影响JPP&M工作的一个指导原则是关注可持续性，正如联合国可持续发展目标(UN SDGs;例如，Mende and Scott 2021)。这种关注也指出了一条通往持续的、增强的未来影响力和相关性的道路，不仅对我们的期刊，而且对更广泛的营销和商业奖学金(Jack 2021;Mende and Scott 2021)。
{"title":"Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research","authors":"Maura L. Scott, Corinne M. K. Hassler, Kelly D. Martin","doi":"10.1177/07439156211058423","DOIUrl":"https://doi.org/10.1177/07439156211058423","url":null,"abstract":"As the Journal of Public Policy & Marketing (JPP&M) celebrates 40 years, we look to the future through the lens of our strategic plan: based on the principles of impact, rigor, and relevance through inclusivity (Martin and Scott 2021). Inspired by Martin Luther King Jr.’s (1968) observation that “the arc of the moral universe is long, but it bends toward justice,” we believe that, as marketing and public policy scholars, we can also play a role in King’s vision. Perhaps the arc of scholarly knowledge positively impacting this world is also long? Can our research help bend it toward justice? We recognize that many in our community have the privilege of focusing their efforts on initiatives that impact society’s grand challenges, without facing duress and peril, giving us some freedom to think about sustained impact. In this editorial, we highlight the areas in which the Journal has made a substantial and sustained impact, and we uncover opportunities for further research in the area of marketing and public policy. We also discuss the various forms that impact at the interface between marketing and public policy research can take. One guiding principle that has traditionally influenced the work in JPP&M is a focus on sustainability, as outlined in the United Nations’ Sustainable Development Goals (UN SDGs; e.g., Mende and Scott 2021). This focus also points to a path toward consistent, increased future impact and relevance, not only for our journal but also for marketing and business scholarship more generally (Jack 2021; Mende and Scott 2021).","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"7 1","pages":"1 - 9"},"PeriodicalIF":7.8,"publicationDate":"2021-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81915604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-05DOI: 10.1177/07439156211061289
C. Werle, Amanda Pruski Yamim, O. Trendel, Kevin Roche, P. Nadaud
The adoption of front-of-package nutrition labels to promote healthier food choices is increasing worldwide, yet it remains unclear which types of nutrition labels are superior from a public policy perspective. This research compares two common forms of evaluative nutrition labels that vary in the number of colors and corresponding letters they display (three colors, A–C [3C] vs. five colors, A–E [5C]). Four studies, including a field study with vending machines and a study in an experimental supermarket using eye tracking, show that compared with the 3C label and no label (control) conditions, the 5C label enhances purchase intentions and choices of healthy alternatives. In particular, the 5C nutrition label is superior because it provides more information that helps consumers discriminate the products’ healthiness. This ability to discriminate healthiness modifies consumers’ perceived healthiness of products and influences both their purchase intentions and choice of healthy food options.
{"title":"When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels","authors":"C. Werle, Amanda Pruski Yamim, O. Trendel, Kevin Roche, P. Nadaud","doi":"10.1177/07439156211061289","DOIUrl":"https://doi.org/10.1177/07439156211061289","url":null,"abstract":"The adoption of front-of-package nutrition labels to promote healthier food choices is increasing worldwide, yet it remains unclear which types of nutrition labels are superior from a public policy perspective. This research compares two common forms of evaluative nutrition labels that vary in the number of colors and corresponding letters they display (three colors, A–C [3C] vs. five colors, A–E [5C]). Four studies, including a field study with vending machines and a study in an experimental supermarket using eye tracking, show that compared with the 3C label and no label (control) conditions, the 5C label enhances purchase intentions and choices of healthy alternatives. In particular, the 5C nutrition label is superior because it provides more information that helps consumers discriminate the products’ healthiness. This ability to discriminate healthiness modifies consumers’ perceived healthiness of products and influences both their purchase intentions and choice of healthy food options.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"133 1","pages":"177 - 195"},"PeriodicalIF":7.8,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89732294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-21DOI: 10.1177/07439156211058097
N. Mitra, R. Hill, Himadri Roy Chaudhuri, A. Chaudhuri
Poor women can face stigmas about indolence, moral turpitude, and substance abuse. This stigmatized condition includes female sex workers, who live and work in situations that exacerbate impoverishment and bring societal exclusion and shame. The authors situate their arguments at the nexus of poverty and stigma and examine the value of identity formation and reformation in the context of female sex workers in India. These women face restrictions to meet basic needs and remain in the profession despite significant challenges. The study reveals five identity pathways in their collective consciousness: protector, sacred, commoditized, provider, and eudaimonic/self-acceptance. Together, these identities serve as themes that reflect the lived experiences of these women, who were forced to endure systemic violence in relative silence. The authors use and advance arguments provided by Hill, Ozanne, and Viswanathan and their various colleagues to frame the current understanding of the women’s plight. This article contributes to theory by revealing that these identities have positive consequences for personal reconfiguration under conditions of vulnerability. The results indicate that public policy should recognize the value of self-identities that support resistance in a marginalized marketplace. Sensitizing stakeholders, including policy makers, to destigmatization may also help sex workers gain the courage of their convictions to leave the profession.
{"title":"Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market","authors":"N. Mitra, R. Hill, Himadri Roy Chaudhuri, A. Chaudhuri","doi":"10.1177/07439156211058097","DOIUrl":"https://doi.org/10.1177/07439156211058097","url":null,"abstract":"Poor women can face stigmas about indolence, moral turpitude, and substance abuse. This stigmatized condition includes female sex workers, who live and work in situations that exacerbate impoverishment and bring societal exclusion and shame. The authors situate their arguments at the nexus of poverty and stigma and examine the value of identity formation and reformation in the context of female sex workers in India. These women face restrictions to meet basic needs and remain in the profession despite significant challenges. The study reveals five identity pathways in their collective consciousness: protector, sacred, commoditized, provider, and eudaimonic/self-acceptance. Together, these identities serve as themes that reflect the lived experiences of these women, who were forced to endure systemic violence in relative silence. The authors use and advance arguments provided by Hill, Ozanne, and Viswanathan and their various colleagues to frame the current understanding of the women’s plight. This article contributes to theory by revealing that these identities have positive consequences for personal reconfiguration under conditions of vulnerability. The results indicate that public policy should recognize the value of self-identities that support resistance in a marginalized marketplace. Sensitizing stakeholders, including policy makers, to destigmatization may also help sex workers gain the courage of their convictions to leave the profession.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"22 1","pages":"124 - 140"},"PeriodicalIF":7.8,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83493133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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