Pub Date : 2024-03-15DOI: 10.1177/07439156241242419
Vivek Astvansh, Kersi D. Antia, Gerard J. Tellis
Safety in consumer goods is maintained by product safety laws and associated regulations. However, the legislation and regulations are specific to product categories and legal jurisdictions, thus impeding one’s ability to understand what a recall is and isn’t, and how it differs from related phenomena (e.g., product-harm crisis). The authors aim to provide such an understanding. They reviewed 510 reports from academics, managers, governments, and regulators; conducted interviews with 25 practitioners; and used 10 recall data sets to identify seven fundaments of recall. They synthesize the fundaments to propose a definition and a decision tree of recall, which can help inform academics, journalists, managers, lawyers, and safety advocates regarding what term is appropriate in what context. The authors apply the fundaments to identify similarities and differences between a recall and a harm crisis, the term used frequently in marketing research in association with recall. The fundaments also enable the authors to make five recommendations each for lawmakers and regulators in an effort to guide the academic and practitioner discourse on product recall.
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Pub Date : 2024-02-19DOI: 10.1177/07439156241236769
Iana A. Castro, Madison Swayne, Bryce C. Lowery, Gabriel R. Gonzalez
As communities experience social problems that negatively impact the health and well-being of residents, there is a growing need for unique, innovative solutions to address them. Researchers are increasingly studying social problems, especially those that require localized solutions. This article introduces Social Entrepreneurial Action Research, a research process that uses social enterprises to advance an iterative cycle of research insights leading to business innovations. Social Entrepreneurial Action Research (SEAR) is driven by community stakeholders, grounded in research, and focused on ongoing societal transformation. This article describes the SEAR process and its theoretical foundation, and demonstrates its application using a case study that provides illustrative examples from a social enterprise as it went through the stages of the process. Social Entrepreneurial Action Research is a method that can be used to address social problems with localized solutions that are community-based, long-lasting, and that result in societal transformation.
{"title":"EXPRESS: Societal Transformation through Social Entrepreneurial Action Research","authors":"Iana A. Castro, Madison Swayne, Bryce C. Lowery, Gabriel R. Gonzalez","doi":"10.1177/07439156241236769","DOIUrl":"https://doi.org/10.1177/07439156241236769","url":null,"abstract":"As communities experience social problems that negatively impact the health and well-being of residents, there is a growing need for unique, innovative solutions to address them. Researchers are increasingly studying social problems, especially those that require localized solutions. This article introduces Social Entrepreneurial Action Research, a research process that uses social enterprises to advance an iterative cycle of research insights leading to business innovations. Social Entrepreneurial Action Research (SEAR) is driven by community stakeholders, grounded in research, and focused on ongoing societal transformation. This article describes the SEAR process and its theoretical foundation, and demonstrates its application using a case study that provides illustrative examples from a social enterprise as it went through the stages of the process. Social Entrepreneurial Action Research is a method that can be used to address social problems with localized solutions that are community-based, long-lasting, and that result in societal transformation.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"43 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139953137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.1177/07439156231211239
Jeremy Kees, Beth Vallen
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Pub Date : 2023-09-27DOI: 10.1177/07439156231206791
Marta Pizzetti, Cristina Longo, Meltem Türe
This research analyses world-renowned chefs’ fight against food waste as a manifestation of care, and aims to contribute to the understanding of Food Well-Being (FWB). A qualitative study was conducted to analyze a large set of data triangulated from multiple sources (online streaming platforms, books, newspapers and magazines, websites and social media channels). The findings reveal that, in proclaiming their responsibility to act against food waste, chefs challenge a wasteful food culture by weaving a web of care targeted both at supporting and training consumers and other stakeholders in the food supply-chain. In doing so, the chefs leverage their position in society and within the food supply-chain to connect multiple stakeholders in order to form a mutually-beneficial and positive relationship with food. The results contribute to the conceptualization of FWB by highlighting the relational and dynamic nature of care in the FWB model. The study has policy implications for fighting food waste and enhancing FWB.
{"title":"EXPRESS: Embracing Food Well-being: Lessons from Chefs’ Caring Actions in the Fight against Food Waste","authors":"Marta Pizzetti, Cristina Longo, Meltem Türe","doi":"10.1177/07439156231206791","DOIUrl":"https://doi.org/10.1177/07439156231206791","url":null,"abstract":"This research analyses world-renowned chefs’ fight against food waste as a manifestation of care, and aims to contribute to the understanding of Food Well-Being (FWB). A qualitative study was conducted to analyze a large set of data triangulated from multiple sources (online streaming platforms, books, newspapers and magazines, websites and social media channels). The findings reveal that, in proclaiming their responsibility to act against food waste, chefs challenge a wasteful food culture by weaving a web of care targeted both at supporting and training consumers and other stakeholders in the food supply-chain. In doing so, the chefs leverage their position in society and within the food supply-chain to connect multiple stakeholders in order to form a mutually-beneficial and positive relationship with food. The results contribute to the conceptualization of FWB by highlighting the relational and dynamic nature of care in the FWB model. The study has policy implications for fighting food waste and enhancing FWB.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135581850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-04DOI: 10.1177/07439156231195149
Maura L. Scott, Kelly D. Martin
The future of the Journal of Public Policy & Marketing (JPP&M) is bright, and we are grateful to have played a role in its evolution. Our editorship, spanning July 2020 to July 2023, was marked by significant societal, environmental, and political turbulence and transformation.We acknowledge the hills we continue to climb (Gorman 2021), individually and collectively, over the course of this historic time. Our professional and familial roles and capabilities were stretched in the face of pandemic, war, human rights violations, and pervasive misand disinformation; this was followed by specific tactics that threaten human rights and marginalize underrepresented populations and anyone who seems “different.” Earlier this year, Black, Latino, and LGBTQIA+ Americans were warned by civil rights groups to avoid travel in certain U.S. states (Schneider 2023; Yan, Alonso, and Gallagher 2023). As a counterpoint, communities around the world have come together in solidarity in the face of hate (NATO 2023; Rahim and Picheta 2020). Against this often inconceivable background, our marketing and public policy community found strength in our differences, and this led to highly impactful new knowledge across a number of pressing areas. Still we rise (Angelou 1978). JPP&M thrived during this time, perhaps not in spite of the state of the world but because of it. Since its founding more than 40 years ago, JPP&M has published critically important research that helps scholars, policy makers, marketing managers, and the broader community make sense of their complex realities. The journal’s achievements over the last three years speak to its enduring place as home for research that makes a difference and meaningfully improves individual, community, and societal well-being. The journal was passed to us in excellent shape, and it has been a great privilege to work to further elevate its stature. There is tremendous interest in and support of the work in the journal. This recognition has been years in the making, with generations of JPP&M editors and the support of the marketing and public policy community. JPP&M is stronger than ever. In the last three years, JPP&M’s impact factor has grown to 7.80, its highest impact factor to date. As outlined in Table 1, relative to other leading journals, JPP&M has demonstrated substantial growth in its impact factor. In 2022, for the first time, JPP&M’s impact factor exceeded that of the Journal of Marketing Research and the Journal of Consumer Research. The Social Sciences Citation Index (SCCI) business category now ranks JPP&M at 37 out of 154 business journals worldwide, a first for the journal. While JPP&M’s impressive impact factor and SCCI ranking are certainly important indicators that this work matters, our community also strives to demonstrate impact in other areas. We are equally proud of other statistics, such as the journal’s global reach, measured via submissions and fulltext downloads, which has continued to grow and to
《公共政策与市场营销杂志》(JPP&M)的未来是光明的，我们很感激在它的发展中发挥了作用。从2020年7月到2023年7月，我们的编辑经历了重大的社会、环境和政治动荡和变革。我们承认，在这个历史性的时刻，无论是个人还是集体，我们都在继续攀登(Gorman 2021)。面对流行病、战争、侵犯人权以及普遍存在的错误和虚假信息，我们的专业和家庭角色和能力受到了考验;随后是威胁人权、边缘化弱势群体和任何看起来“与众不同”的人的具体策略。今年早些时候，民权组织警告黑人、拉丁裔和LGBTQIA+美国人避免在美国某些州旅行(Schneider 2023;Yan, Alonso, and Gallagher 2023)。作为对比，面对仇恨，世界各地的社区团结一致(北约2023;Rahim and Picheta 2020)。在这种往往难以想象的背景下，我们的营销和公共政策界在我们的分歧中找到了力量，这导致在许多紧迫领域产生了极具影响力的新知识。我们仍在上升(Angelou 1978)。JPP&M在这段时间里蓬勃发展，也许不是不顾世界的状况，而是因为它。自40多年前成立以来，JPP&M发表了非常重要的研究成果，帮助学者、政策制定者、营销经理和更广泛的社区了解他们复杂的现实。该杂志在过去三年中取得的成就证明了它作为研究之家的持久地位，这些研究产生了影响，并有意义地改善了个人、社区和社会的福祉。《华尔街日报》完好无损地交给了我们，能够进一步提升它的地位是我莫大的荣幸。杂志上对这项工作有极大的兴趣和支持。多年来，在几代JPP&M编辑和市场营销和公共政策社区的支持下，这种认识已经形成。JPP&M比以往任何时候都更强大。在过去三年中，JPP&M的影响因子增长到7.80，是迄今为止最高的影响因子。如表1所示，相对于其他领先期刊，JPP&M的影响因子有了显著增长。2022年，JPP&M的影响因子首次超过了《市场研究杂志》和《消费者研究杂志》。在社会科学引文索引(SCCI)商业类期刊中，JPP&M在全球154种商业期刊中排名第37位，这是该期刊的第一次。虽然JPP&M令人印象深刻的影响因子和SCCI排名无疑是这项工作重要的重要指标，但我们的社区也努力展示在其他领域的影响。我们同样为其他统计数据感到自豪，例如该期刊的全球影响力，通过提交和全文下载来衡量，它一直在不断增长，并吸引了包括南美、非洲和亚洲部分地区在内的代表性不足的地区。难以量化的额外努力使JPP&M成为今天重要的学术出口。在这篇社论中，我们想分享一些我们在掌舵时期所做的努力。我们很高兴将编辑职位交给贝丝·瓦伦教授和杰里米·基斯教授，我们对他们分享的优秀想法感到无比兴奋。在他们的领导下，JPP&M的未来将依然光明。在结束我们的编辑任期时，我们不仅要感谢新的编辑团队，还要感谢我们从副编辑、编辑评审委员会(ERB)成员、美国市场营销协会(AMA)员工、以前的编辑、更广泛的市场营销和公共政策社区以及我们的家人那里得到的巨大支持。没有你们的帮助，我们不可能实现JPP&M的目标，也不可能实现我们战略计划的四大支柱。谢谢你！
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Pub Date : 2023-07-12DOI: 10.1177/07439156231186573
Shuili Du, Sankar Sen
Like most technologies, AI is a mixed blessing: on the one hand, it promises scientific miracles, efficiency, and freedom; on the other hand, it is fraught with a host of ethical challenges, including algorithmic bias, data privacy and security, lack of diversity and inclusion in AI technology, and potential to create largescale unemployment (Du and Xie 2021; Puntoni et al. 2021) and even threaten human extinction, as feared by many leading technologists (Center for AI Safety 2023). Increasingly, executives, researchers, and policy makers agree on the urgent need to manage and regulate AI to best realize its benefits while mitigating its risks. As businesses race to lead on AI, a productive path to socially responsible AI needs to involve not just AI executives, researchers, and engineers but also business scholars, philosophers, sociologists, ethicists, policy makers, consumer advocates, and nonprofits. Corporate social responsibility (CSR), with its rich accumulated insights from research at the intersection of business and society, provides a unique and valuable lens to address the tension between the promises versus perils of AI.
像大多数技术一样，人工智能是喜忧参半的:一方面，它承诺科学奇迹、效率和自由;另一方面，它充满了一系列道德挑战，包括算法偏见、数据隐私和安全、人工智能技术缺乏多样性和包容性，以及可能造成大规模失业(Du and Xie 2021;Puntoni et al. 2021)，甚至威胁到人类的灭绝，正如许多领先的技术专家所担心的那样(Center for AI Safety 2023)。越来越多的高管、研究人员和政策制定者一致认为，迫切需要管理和监管人工智能，以最好地实现其利益，同时降低其风险。随着企业竞相引领人工智能，一条对社会负责的人工智能之路不仅需要人工智能高管、研究人员和工程师的参与，还需要商业学者、哲学家、社会学家、伦理学家、政策制定者、消费者权益倡导者和非营利组织的参与。企业社会责任(CSR)凭借其在商业与社会交叉点研究中积累的丰富见解，为解决人工智能的承诺与风险之间的紧张关系提供了一个独特而有价值的视角。
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Pub Date : 2023-07-04DOI: 10.1177/07439156231183533
R. Hill
That consumers are vulnerable in a variety of ways and in different contexts is central to our understanding of public policy and marketing (see Baker, Hunt, and Rittenburg [2007] and Lee, Ozanne, and Hill [1999] for two examples). One way of capturing this vulnerability for resource-deprived individuals around the world is through the lens of consumption adequacy, which has been offered in several different articles over the last 25 years (e.g., Martin and Hill 2012). This construct captures possible deficits in foodstuffs and potable water, clothing consistent with culture and environment, remedial and preventative health care, shelter that serves protective and privacy needs, and opportunities to advance oneself over time. While each one has its importance to consumptive thriving and surviving, this commentary concentrates attention on the role of shelter and housing in the collective mix of goods and services.
消费者在各种方式和不同的背景下都是脆弱的，这是我们理解公共政策和营销的核心(参见Baker, Hunt, and Rittenburg[2007]和Lee, Ozanne, and Hill[1999]的两个例子)。捕捉世界各地资源匮乏个人脆弱性的一种方法是通过消费充足性的视角，这在过去25年中已经在几篇不同的文章中提出(例如，Martin和Hill 2012)。这一结构涵盖了食物和饮用水、符合文化和环境的服装、补救和预防保健、满足保护和隐私需求的住所以及随着时间的推移自我提升的机会等方面可能存在的缺陷。虽然每一个都对消费繁荣和生存有其重要性，但这篇评论将注意力集中在住房和住房在商品和服务的集体组合中的作用上。
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Pub Date : 2023-06-27DOI: 10.1177/07439156231185420
M. Viswanathan
This commentary discusses how the research on subsistence marketplaces has evolved from behavioral foundations to providing new directions in marketing and public policy, bridging multiple units of analysis. The specific insights from this stream of work are widely published and not repeated here. This research stream starts with micro-level understanding and aggregates insights from the bottom-up (Viswanathan 2013). The stream has its beginnings in understanding the problems faced by low-literate, low-income consumers in the United States (Viswanathan, Rosa, and Harris 2005; Viswanathan, Xia, et al. 2009). It then extended to understanding consumers, entrepreneurs, and marketplaces in the broad range of low income referred to as “subsistence” (i.e., barely making ends meet). Thus, the research encompasses a range of poverty in developing countries and low-income contexts in advanced economies.
这篇评论讨论了关于生存市场的研究是如何从行为学基础发展到为市场营销和公共政策提供新的方向，从而连接了多个分析单元。这一系列工作的具体见解已被广泛发表，在此不再重复。这一研究流程始于微观层面的理解，并汇集了自下而上的见解(Viswanathan 2013)。该流的起源是理解美国低文化水平、低收入消费者所面临的问题(Viswanathan, Rosa, and Harris, 2005;Viswanathan, Xia等，2009)。然后，它扩展到理解消费者、企业家和市场在广泛的低收入范围内，被称为“维持生计”(即勉强维持生计)。因此，这项研究涵盖了发展中国家的一系列贫困和发达经济体的低收入背景。
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Pub Date : 2023-06-26DOI: 10.1177/07439156231183001
Vitor M. Lima, R. Belk
This netnographic study investigates how and why people engage with citizen science initiatives and share insights from them in the context of the COVID-19 pandemic. Specifically, this research focuses on biohacking, a form of citizen science in which individuals conduct innovative but controversial self-experiments. In a context of ideological, behavioral, and emotional tensions, biohackers seek to do what they consider to be “the right thing” for themselves and others. Some biohackers believed that governmental “solutions” for the pandemic were not “correct” or “the best” and shared scientifically unproven protocols to develop, for example, homemade vaccines. However, in many cases, biohackers may unintentionally create harm while intending to do good by sharing such “solutions.” In this vein, this research shows that sharing is not always caring, as biohacking related to COVID-19 exemplifies. Although sharing is a form of prosocial behavior, it has different motivations that may invert its epistemic prosocial orientation to an antisocial one. This orientation results in new challenges, as well as strengthening old challenges, for policy makers facing public crises, such as pandemics. The prescriptions for policy makers offered in this article aim to help reduce such an impact on governmental efforts to tackle collective crises.
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Pub Date : 2023-06-22DOI: 10.1177/07439156231182953
Kelly Goldsmith
Organizations and policy decision makers have long understood that helping consumers pursue their long-term goals promotes consumer welfare and well-being. Their help is often needed as many consumers struggle with goal setting and goal attainment. For example, a common idea regarding certain goals (e.g., status, fitness, happiness) is that they should not be pursued directly, but, rather, should emerge as a fortuitous byproduct of engagement in other activities. This theorizing is, at one level, intuitively appealing. Certain goals, such as trying too explicitly to fall asleep, may be counterproductive. However, most recognize that the likelihood of achieving a goal is greater when one’s behavior is modified in service of that goal. Thus, a person who consciously (re)arranges various aspects of their life (e.g., diet, work habits) to get a good night’s sleep will likely sleep better. This perspective is consistent with the large body of research on goals, which has demonstrated that goal activation increases the likelihood of goal attainment by promoting self-regulation toward the goal (e.g., Kruglanski 1996). However, it also raises the interesting and open question of whether there are predictable factors that moderate when goals may function as intended versus ironically backfire. I contend that illuminating such factors is critical for stakeholders interested in promoting a “better world” by supporting consumers’ goal setting and goal pursuit. I draw from my extant work on self-regulation (e.g., Cannon, Goldsmith, and Roux 2019) to suggest one possible factor. Having a goal requires acknowledging a discrepancy between one’s current level of goal attainment and a more desirable reference point. Thus, one cannot have a goal without acknowledging a negative discrepancy in their current situation. I posit that two primary types of responses follow from acknowledging this discrepancy: a threat response and a self-regulatory response. Next, I offer support for this theorizing, then raise a call for organizations, policy decision makers, and academic researchers to better understand and support these two divergent pathways.
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