Pub Date : 2022-10-28DOI: 10.1108/jhtt-07-2021-0200
Zhanjing Zeng, Po-Ju Chen, X. Xiao, Peixue Liu, J. Zhang
Purpose The purpose of this paper is to explore external, mediator and moderator factors that influence tourist intention to use GPS-based navigation apps from the perspective of spatiotemporal tourist behavior (STTB). Design/methodology/approach A total of 636 valid questionnaires were selected from tourists visiting Lijiang Ancient Town. The partial least squares-structural equation modeling with the SmartPLS approach was adopted to estimate and validate the model. Findings The results of this paper showed that wayfinding efficiency, sensation-seeking behavior and spatial ability (SA) influence tourists’ intention to use (IU) navigation apps. A mediator of perceived location accuracy between SA and IU has been found. A multigroup generation moderator is verified in the model. Practical implications This paper provides a better understanding of the relationship between tourist spatiotemporal behavior and navigation apps, presenting practical suggestions for app developers, destination managers and vacation planners. Originality/value While the effects of information technology on tourist behavior have become a topic of interest among tourism industry stakeholders, this paper examines the effects of STTB on the acceptance of navigation apps in reverse, which enriches the theoretical framework.
{"title":"The mediating and moderating effects on the intention to use navigation apps","authors":"Zhanjing Zeng, Po-Ju Chen, X. Xiao, Peixue Liu, J. Zhang","doi":"10.1108/jhtt-07-2021-0200","DOIUrl":"https://doi.org/10.1108/jhtt-07-2021-0200","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to explore external, mediator and moderator factors that influence tourist intention to use GPS-based navigation apps from the perspective of spatiotemporal tourist behavior (STTB).\u0000\u0000\u0000Design/methodology/approach\u0000A total of 636 valid questionnaires were selected from tourists visiting Lijiang Ancient Town. The partial least squares-structural equation modeling with the SmartPLS approach was adopted to estimate and validate the model.\u0000\u0000\u0000Findings\u0000The results of this paper showed that wayfinding efficiency, sensation-seeking behavior and spatial ability (SA) influence tourists’ intention to use (IU) navigation apps. A mediator of perceived location accuracy between SA and IU has been found. A multigroup generation moderator is verified in the model.\u0000\u0000\u0000Practical implications\u0000This paper provides a better understanding of the relationship between tourist spatiotemporal behavior and navigation apps, presenting practical suggestions for app developers, destination managers and vacation planners.\u0000\u0000\u0000Originality/value\u0000While the effects of information technology on tourist behavior have become a topic of interest among tourism industry stakeholders, this paper examines the effects of STTB on the acceptance of navigation apps in reverse, which enriches the theoretical framework.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46794140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.1108/jhtt-03-2022-0075
Malin Song, Weiliang Tao, Z. Shen
Purpose This paper aims to examine the impact and mechanism of digital development on enterprise labor productivity. In addition, this study empirically analyzes the nonlinear impact of digitalization on labor productivity. Design/methodology/approach This paper uses a fixed effect model, a mediation effect model and a panel threshold model to test the theoretical hypothesis of this study. Findings The results demonstrated that digitalization had a promotional effect on labor productivity, with approximately 18% of this effect achieved through transmission and influence on human capital. In addition, the novelty of this study lies in the discovery that digitization has an obvious nonlinear positive effect on corporate labor productivity. The results suggest that companies should increase investment in data-driven innovation capabilities, improve the implementation of digital talent training plans, improve their financing capacity and strengthen corporate internal management, while the government should provide appropriate policy support differently for various enterprises. Originality/value This study takes China’s Shanghai and Shenzhen A-share listed companies as the research object, systematically examines the impact and mechanism of digital development on enterprise labor productivity and explores the nonlinear relationship between digitalization and enterprise labor productivity, which is a new angle.
{"title":"The impact of digitalization on labor productivity evolution: evidence from China","authors":"Malin Song, Weiliang Tao, Z. Shen","doi":"10.1108/jhtt-03-2022-0075","DOIUrl":"https://doi.org/10.1108/jhtt-03-2022-0075","url":null,"abstract":"\u0000Purpose\u0000This paper aims to examine the impact and mechanism of digital development on enterprise labor productivity. In addition, this study empirically analyzes the nonlinear impact of digitalization on labor productivity.\u0000\u0000\u0000Design/methodology/approach\u0000This paper uses a fixed effect model, a mediation effect model and a panel threshold model to test the theoretical hypothesis of this study.\u0000\u0000\u0000Findings\u0000The results demonstrated that digitalization had a promotional effect on labor productivity, with approximately 18% of this effect achieved through transmission and influence on human capital. In addition, the novelty of this study lies in the discovery that digitization has an obvious nonlinear positive effect on corporate labor productivity. The results suggest that companies should increase investment in data-driven innovation capabilities, improve the implementation of digital talent training plans, improve their financing capacity and strengthen corporate internal management, while the government should provide appropriate policy support differently for various enterprises.\u0000\u0000\u0000Originality/value\u0000This study takes China’s Shanghai and Shenzhen A-share listed companies as the research object, systematically examines the impact and mechanism of digital development on enterprise labor productivity and explores the nonlinear relationship between digitalization and enterprise labor productivity, which is a new angle.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46533346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.1108/jhtt-04-2021-0115
M. Dadkhah, F. Rahimnia, V. Filimonau
Purpose The purpose of this study is to empirically evaluate the potential of the blockchain technology in tourism. The blockchain technology (BCT) holds potential to contribute significantly to tourism policy and practice. Academic interest in the BCT is rapidly growing with studies looking at the opportunities and challenges of its application. The shortcoming of research on the BCT in tourism has however been in its conceptual nature. The lack of empirical investigations hinders an understanding of how the BCT can be more broadly adopted in tourism, especially from the viewpoint of minimizing its risks. Design/methodology/approach The initial screening of the opportunities, challenges and risks is undertaken via a systematic literature review. The Delphi study is subsequently applied to empirically confirm what opportunities, challenges and risks can be attributed to the BCT use in tourism. Twelve industry and academic experts have contributed to the Delphi study. Findings The risks identified have been categorized as societal, technical, financial and legal. Propositions have been made on how these risks can, at least partially, be overcome. Originality/value To the best of the authors’ knowledge, it is the first known attempt to study the BCT from the perspective of academic and industry experts. This research is also one of the first to evaluate the risks of the BCT use in tourism. Most risks are identified as not critical and can be addressed as the BCT develops.
{"title":"Evaluating the opportunities, challenges and risks of applying the blockchain technology in tourism: a Delphi study approach","authors":"M. Dadkhah, F. Rahimnia, V. Filimonau","doi":"10.1108/jhtt-04-2021-0115","DOIUrl":"https://doi.org/10.1108/jhtt-04-2021-0115","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to empirically evaluate the potential of the blockchain technology in tourism. The blockchain technology (BCT) holds potential to contribute significantly to tourism policy and practice. Academic interest in the BCT is rapidly growing with studies looking at the opportunities and challenges of its application. The shortcoming of research on the BCT in tourism has however been in its conceptual nature. The lack of empirical investigations hinders an understanding of how the BCT can be more broadly adopted in tourism, especially from the viewpoint of minimizing its risks.\u0000\u0000\u0000Design/methodology/approach\u0000The initial screening of the opportunities, challenges and risks is undertaken via a systematic literature review. The Delphi study is subsequently applied to empirically confirm what opportunities, challenges and risks can be attributed to the BCT use in tourism. Twelve industry and academic experts have contributed to the Delphi study.\u0000\u0000\u0000Findings\u0000The risks identified have been categorized as societal, technical, financial and legal. Propositions have been made on how these risks can, at least partially, be overcome.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, it is the first known attempt to study the BCT from the perspective of academic and industry experts. This research is also one of the first to evaluate the risks of the BCT use in tourism. Most risks are identified as not critical and can be addressed as the BCT develops.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45890701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-22DOI: 10.1108/jhtt-08-2021-0223
Jookyung Kwon, Jiseon Ahn
Purpose Existing service research has revealed that customers’ perceived equity influences the sustainability of a business. Despite the importance of food service mobile applications during the COVID-19 pandemic, studies that have examined customers’ loyalty toward mobile applications remain limited. Thus, this study aims to examine the impact of mobile application-related attributes on customers’ behavior in the food delivery industry. Design/methodology/approach The authors collected data from 214 US customers to extend knowledge on perceived equity by examining the effect of multidimensional equity (i.e. value equity, brand equity and relationship equity) on loyalty in the mobile food service context. Findings Results of partial least square structural equation modeling suggest that three aspects of customers’ perceived equity are positively related to customers’ attitudinal loyalty, which is linked to behavioral loyalty. Moreover, the role of attitudinal loyalty and demographic characteristics (i.e. gender and age) is described. Originality/value This empirical research explores how food delivery brands can increase customers’ positive behavior by investigating the role of multidimensional equity. Service providers must understand certain aspects of customers’ perceived equity to increase food service brand sustainability.
{"title":"Role of customers’ multidimensional perceived equity in the mobile food delivery industry","authors":"Jookyung Kwon, Jiseon Ahn","doi":"10.1108/jhtt-08-2021-0223","DOIUrl":"https://doi.org/10.1108/jhtt-08-2021-0223","url":null,"abstract":"\u0000Purpose\u0000Existing service research has revealed that customers’ perceived equity influences the sustainability of a business. Despite the importance of food service mobile applications during the COVID-19 pandemic, studies that have examined customers’ loyalty toward mobile applications remain limited. Thus, this study aims to examine the impact of mobile application-related attributes on customers’ behavior in the food delivery industry.\u0000\u0000\u0000Design/methodology/approach\u0000The authors collected data from 214 US customers to extend knowledge on perceived equity by examining the effect of multidimensional equity (i.e. value equity, brand equity and relationship equity) on loyalty in the mobile food service context.\u0000\u0000\u0000Findings\u0000Results of partial least square structural equation modeling suggest that three aspects of customers’ perceived equity are positively related to customers’ attitudinal loyalty, which is linked to behavioral loyalty. Moreover, the role of attitudinal loyalty and demographic characteristics (i.e. gender and age) is described.\u0000\u0000\u0000Originality/value\u0000This empirical research explores how food delivery brands can increase customers’ positive behavior by investigating the role of multidimensional equity. Service providers must understand certain aspects of customers’ perceived equity to increase food service brand sustainability.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43198877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-19DOI: 10.1108/jhtt-10-2021-0293
Andreas Strebinger, Horst Treiblmaier
Purpose Blockchain technology is predicted to revolutionize the tourism and hospitality industry through peer-to-peer hotel bookings with little or no involvement of intermediaries. Outstanding features of this technology are its distributed form of storing data, its collaborative way of identifying the “true state” of a system and the immutability of data. These features may lead to a perceived loss of controllability among travelers. Based on the Agentic Theory of Human Behavior, the purpose of this study is to propose that this assumed loss of control matters more to travelers with an individualistic rather than a collectivistic predisposition. Design/methodology/approach In two studies (n = 475 and n = 196) using verbal scenarios, this study manipulates the perceived controllability of a blockchain-enabled hotel booking app by varying the number of additional services linked to the app. This study tests for the interaction of controllability with individual-level measures of individualistic versus collectivistic (I-C) predisposition. Findings Collectivistic travelers are more willing than individualistic travelers to use blockchain technology for their hotel bookings. This effect can be mitigated by offering additional services that give individualistic travelers an enhanced sense of “being in control”. Practical implications Blockchain-enabled applications facilitating direct hotel bookings without any additional intermediary services are more readily accepted by travelers with a collectivistic mindset. Blockchain applications addressing individualistic travelers require added services that establish a sense of controllability. Originality/value To the best of the authors’ knowledge, this paper is the first to investigate the interaction of I-C predisposition with perceived controllability in tourism and hospitality. Furthermore, it is the first in the technology-acceptance literature to test this interaction using individual-level measures of I-C predisposition and an experimental manipulation of perceived controllability.
{"title":"Cultural roadblocks? Acceptance of blockchain-based hotel booking among individualistic and collectivistic travelers","authors":"Andreas Strebinger, Horst Treiblmaier","doi":"10.1108/jhtt-10-2021-0293","DOIUrl":"https://doi.org/10.1108/jhtt-10-2021-0293","url":null,"abstract":"\u0000Purpose\u0000Blockchain technology is predicted to revolutionize the tourism and hospitality industry through peer-to-peer hotel bookings with little or no involvement of intermediaries. Outstanding features of this technology are its distributed form of storing data, its collaborative way of identifying the “true state” of a system and the immutability of data. These features may lead to a perceived loss of controllability among travelers. Based on the Agentic Theory of Human Behavior, the purpose of this study is to propose that this assumed loss of control matters more to travelers with an individualistic rather than a collectivistic predisposition.\u0000\u0000\u0000Design/methodology/approach\u0000In two studies (n = 475 and n = 196) using verbal scenarios, this study manipulates the perceived controllability of a blockchain-enabled hotel booking app by varying the number of additional services linked to the app. This study tests for the interaction of controllability with individual-level measures of individualistic versus collectivistic (I-C) predisposition.\u0000\u0000\u0000Findings\u0000Collectivistic travelers are more willing than individualistic travelers to use blockchain technology for their hotel bookings. This effect can be mitigated by offering additional services that give individualistic travelers an enhanced sense of “being in control”.\u0000\u0000\u0000Practical implications\u0000Blockchain-enabled applications facilitating direct hotel bookings without any additional intermediary services are more readily accepted by travelers with a collectivistic mindset. Blockchain applications addressing individualistic travelers require added services that establish a sense of controllability.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this paper is the first to investigate the interaction of I-C predisposition with perceived controllability in tourism and hospitality. Furthermore, it is the first in the technology-acceptance literature to test this interaction using individual-level measures of I-C predisposition and an experimental manipulation of perceived controllability.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46135627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-19DOI: 10.1108/jhtt-09-2021-0259
M. Viñán-Ludeña, Luis M. de Campos
Purpose The main purpose of this paper is to analyze a tourist destination using sentiment analysis techniques with data from Twitter and Instagram to find the most representative entities (or places) and perceptions (or aspects) of the users. Design/methodology/approach The authors used 90,725 Instagram posts and 235,755 Twitter tweets to analyze tourism in Granada (Spain) to identify the important places and perceptions mentioned by travelers on both social media sites. The authors used several approaches for sentiment classification for English and Spanish texts, including deep learning models. Findings The best results in a test set were obtained using a bidirectional encoder representations from transformers (BERT) model for Spanish texts and Tweeteval for English texts, and these were subsequently used to analyze the data sets. It was then possible to identify the most important entities and aspects, and this, in turn, provided interesting insights for researchers, practitioners, travelers and tourism managers so that services could be improved and better marketing strategies formulated. Research limitations/implications The authors propose a Spanish-Tourism-BERT model for performing sentiment classification together with a process to find places through hashtags and to reveal the important negative aspects of each place. Practical implications The study enables managers and practitioners to implement the Spanish-BERT model with our Spanish Tourism data set that the authors released for adoption in applications to find both positive and negative perceptions. Originality/value This study presents a novel approach on how to apply sentiment analysis in the tourism domain. First, the way to evaluate the different existing models and tools is presented; second, a model is trained using BERT (deep learning model); third, an approach of how to identify the acceptance of the places of a destination through hashtags is presented and, finally, the evaluation of why the users express positivity (negativity) through the identification of entities and aspects.
{"title":"Discovering a tourism destination with social media data: BERT-based sentiment analysis","authors":"M. Viñán-Ludeña, Luis M. de Campos","doi":"10.1108/jhtt-09-2021-0259","DOIUrl":"https://doi.org/10.1108/jhtt-09-2021-0259","url":null,"abstract":"\u0000Purpose\u0000The main purpose of this paper is to analyze a tourist destination using sentiment analysis techniques with data from Twitter and Instagram to find the most representative entities (or places) and perceptions (or aspects) of the users.\u0000\u0000\u0000Design/methodology/approach\u0000The authors used 90,725 Instagram posts and 235,755 Twitter tweets to analyze tourism in Granada (Spain) to identify the important places and perceptions mentioned by travelers on both social media sites. The authors used several approaches for sentiment classification for English and Spanish texts, including deep learning models.\u0000\u0000\u0000Findings\u0000The best results in a test set were obtained using a bidirectional encoder representations from transformers (BERT) model for Spanish texts and Tweeteval for English texts, and these were subsequently used to analyze the data sets. It was then possible to identify the most important entities and aspects, and this, in turn, provided interesting insights for researchers, practitioners, travelers and tourism managers so that services could be improved and better marketing strategies formulated.\u0000\u0000\u0000Research limitations/implications\u0000The authors propose a Spanish-Tourism-BERT model for performing sentiment classification together with a process to find places through hashtags and to reveal the important negative aspects of each place.\u0000\u0000\u0000Practical implications\u0000The study enables managers and practitioners to implement the Spanish-BERT model with our Spanish Tourism data set that the authors released for adoption in applications to find both positive and negative perceptions.\u0000\u0000\u0000Originality/value\u0000This study presents a novel approach on how to apply sentiment analysis in the tourism domain. First, the way to evaluate the different existing models and tools is presented; second, a model is trained using BERT (deep learning model); third, an approach of how to identify the acceptance of the places of a destination through hashtags is presented and, finally, the evaluation of why the users express positivity (negativity) through the identification of entities and aspects.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42675893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-18DOI: 10.1108/jhtt-12-2020-0329
IokTeng Esther Kou, I. Wong, Z. Lin
Purpose This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties, with the influence of the motivation–opportunity–ability model. Design/methodology/approach Under a quantitative approach, 20 casinos that operated official social media sites were selected, with a quota sampling method designed to assign 20 respondents for each casino. A structural model was used to explore the hypothesized relationships. Findings The results illustrate that ability and opportunity are crucial in enhancing social media revisit intention. They also reveal that casino and destination revisit intention can be boosted with increased social media revisit intention. Practical implications This study provides a fresh look into the relation across the boundary between the virtual and physical environment and illustrates a means by which casinos can be camouflaged as leisure and entertainment venues to strengthen their competitiveness in attracting tourists through social media. Originality/value This study offers new evidence for the linkage between online and offline behaviors with respect to how social media could transit into tangible travel propensity.
{"title":"Attracting casino visitors through social media: transition from online to offline environment","authors":"IokTeng Esther Kou, I. Wong, Z. Lin","doi":"10.1108/jhtt-12-2020-0329","DOIUrl":"https://doi.org/10.1108/jhtt-12-2020-0329","url":null,"abstract":"\u0000Purpose\u0000This study aims to draw upon boundary the crossing theory to examine the transition of casino hotel guests’ revisit intentions from casino social media sites to casino properties, with the influence of the motivation–opportunity–ability model.\u0000\u0000\u0000Design/methodology/approach\u0000Under a quantitative approach, 20 casinos that operated official social media sites were selected, with a quota sampling method designed to assign 20 respondents for each casino. A structural model was used to explore the hypothesized relationships.\u0000\u0000\u0000Findings\u0000The results illustrate that ability and opportunity are crucial in enhancing social media revisit intention. They also reveal that casino and destination revisit intention can be boosted with increased social media revisit intention.\u0000\u0000\u0000Practical implications\u0000This study provides a fresh look into the relation across the boundary between the virtual and physical environment and illustrates a means by which casinos can be camouflaged as leisure and entertainment venues to strengthen their competitiveness in attracting tourists through social media.\u0000\u0000\u0000Originality/value\u0000This study offers new evidence for the linkage between online and offline behaviors with respect to how social media could transit into tangible travel propensity.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44834020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-04DOI: 10.1108/jhtt-07-2021-0204
A. Z. Abbasi, Carsten D. Schultz, D. Ting, Faizan Ali, Khalil Hussain
Purpose Drawing on Ducoffe’s advertising value model, this study aims to integrate additional constructs (credibility, fantasy and visual appeal) as important antecedents to the perceived advertising value of vlogs. The study also examines the mediating role of place attachment between perceived advertising value and intention to visit a destination. Design/methodology/approach A total of 267 valid online questionnaires were collected among Pakistanis who (regularly, frequently, weekly or at least monthly) watch vlogs of tourist places on social networking sites and YouTube. Findings The empirical results using the partial least squares structural equation modeling approach show that informativeness, entertainment and credibility have significant positive effects, whereas irritation negatively impacts advertising value. The study also supports the positive effect of advertising value on visit intention and the mediating role of place attachment. Originality/value These findings reinforce a paradigm shift in advertising building on personal credibility, experiences and trustworthiness. This study contributes to the line of research that links promotional activities, destination image, tourists’ attitudes, visit intention and behavior.
{"title":"Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists","authors":"A. Z. Abbasi, Carsten D. Schultz, D. Ting, Faizan Ali, Khalil Hussain","doi":"10.1108/jhtt-07-2021-0204","DOIUrl":"https://doi.org/10.1108/jhtt-07-2021-0204","url":null,"abstract":"\u0000Purpose\u0000Drawing on Ducoffe’s advertising value model, this study aims to integrate additional constructs (credibility, fantasy and visual appeal) as important antecedents to the perceived advertising value of vlogs. The study also examines the mediating role of place attachment between perceived advertising value and intention to visit a destination.\u0000\u0000\u0000Design/methodology/approach\u0000A total of 267 valid online questionnaires were collected among Pakistanis who (regularly, frequently, weekly or at least monthly) watch vlogs of tourist places on social networking sites and YouTube.\u0000\u0000\u0000Findings\u0000The empirical results using the partial least squares structural equation modeling approach show that informativeness, entertainment and credibility have significant positive effects, whereas irritation negatively impacts advertising value. The study also supports the positive effect of advertising value on visit intention and the mediating role of place attachment.\u0000\u0000\u0000Originality/value\u0000These findings reinforce a paradigm shift in advertising building on personal credibility, experiences and trustworthiness. This study contributes to the line of research that links promotional activities, destination image, tourists’ attitudes, visit intention and behavior.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42152068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-18DOI: 10.1108/jhtt-11-2021-0321
M. González‐Rodríguez, M. C. Díaz-Fernández, Anil Bilgihan, F. Okumus, Fangfang Shi
Purpose This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, perceived risk and information usefulness and how they influence tourists’ destination visit intention and online review involvement. Design/methodology/approach Data for this quantitative study were collected via an online survey from 460 participants and analyzed using a partial least squares analysis. Findings All four dimensions of eWOM source credibility reduce travelers’ perceived risk associated with destination visits, among which homophily has the greatest influence. Lower levels of perceived risk are associated with higher perceived information usefulness, thus boosting tourists’ eWOM involvement and intention to visit a destination. Practical implications Results offer practical implications for how the tourism industry can exploit eWOM as an information source that consumers frequently consult. The results are also valuable for Destination Marketing Organizations, allowing them to determine what type of information promotes positive tourist attitudes and behaviors toward destinations. Originality/value To the best of the authors’ knowledge, this study is one of the first studies to examine the interaction between eWOM credibility, perceived risk and information usefulness and their effect on consumer behaviors in the tourism context.
{"title":"The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists","authors":"M. González‐Rodríguez, M. C. Díaz-Fernández, Anil Bilgihan, F. Okumus, Fangfang Shi","doi":"10.1108/jhtt-11-2021-0321","DOIUrl":"https://doi.org/10.1108/jhtt-11-2021-0321","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, perceived risk and information usefulness and how they influence tourists’ destination visit intention and online review involvement.\u0000\u0000\u0000Design/methodology/approach\u0000Data for this quantitative study were collected via an online survey from 460 participants and analyzed using a partial least squares analysis.\u0000\u0000\u0000Findings\u0000All four dimensions of eWOM source credibility reduce travelers’ perceived risk associated with destination visits, among which homophily has the greatest influence. Lower levels of perceived risk are associated with higher perceived information usefulness, thus boosting tourists’ eWOM involvement and intention to visit a destination.\u0000\u0000\u0000Practical implications\u0000Results offer practical implications for how the tourism industry can exploit eWOM as an information source that consumers frequently consult. The results are also valuable for Destination Marketing Organizations, allowing them to determine what type of information promotes positive tourist attitudes and behaviors toward destinations.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this study is one of the first studies to examine the interaction between eWOM credibility, perceived risk and information usefulness and their effect on consumer behaviors in the tourism context.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46894106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-18DOI: 10.1108/jhtt-11-2020-0286
Iolanda Barbeitos, T. Oliveira
Purpose When evaluating a booking enquiry, hosts rely on peer-to-peer (P2P) accommodation platforms (P2PAP) to make an informed decision. Consequently, accepting or rejecting a booking is influenced by the capacity of the P2PAP to convey to hosts valuable information about guests. This study aims to explain hosts’ task performance in short-term rentals (e-rentals). Design/methodology/approach The proposed model explains hosts’ task performance in e-rentals as a combination of task-specific user capabilities and technology capabilities. The model was tested using the partial least square path modelling technique. Findings Task-specific user capabilities of covert observation and interrogation were found to have a positive influence on task performance. Moreover, a moderation effect of representation on the relationship between self-disclosure and task performance was found to be significant, yet contrary to the one hypothesized. Originality/value The findings from this study help to develop the concept of task-specific user capabilities in shaping task performance.
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