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Do information disputes work: the effect of perceived risk, news disputes and credibility on consumer attitudes and trust toward biotechnology companies 信息纠纷是否有效:感知风险、新闻纠纷和可信度对消费者对生物技术公司的态度和信任的影响
IF 3.1 Q1 Social Sciences Pub Date : 2023-12-19 DOI: 10.1108/jcom-04-2023-0043
Holly K. Overton, Fan Yang

Purpose

This study examines a controversial issue (biotechnology) and how news disputes about misinformation related to the issue impacts individuals' attitudes toward a biotechnology company and their trust in the media source.

Design/methodology/approach

This study conducts a 2 (risk: low vs. high) x 2 (pre-existing attitude: anti gene-editing technology vs. pro gene-editing technology) x 2 (dispute message: absent vs. present) x 2 (media source: Buzzfeed vs NYT) factorial online experiment using a Qualtrics panel (N = 1,080) to examine the impact on individuals' attitudes toward a biotechnology company and trust in the media source.

Findings

Results indicate that dispute messages enhance attitudes toward the company but decrease trust in media sources. Interaction effects between pre-existing attitude and the dispute message, along with perceived risk and the dispute message, illustrate stark differences in how individuals with favorable vs. unfavorable pre-existing attitudes assessed the company after viewing the dispute message.

Originality/value

This study applies arguments from extant literature about prebunking and debunking misinformation. Specifically, this study investigates how dispute messages, a form of debunking through source derogation, actually impact individuals' perceptions of media credibility and/or their attitudes about the content they are reading. The study findings also reveal new insights regarding the interaction between pre-existing attitudes and perceived risk, as well as how dispute messages interact with each of the aforementioned factors.

目的本研究探讨了一个有争议的问题(生物技术),以及与该问题相关的错误信息的新闻争议如何影响个人对生物技术公司的态度以及他们对媒体来源的信任。本研究使用 Qualtrics 小组(N = 1,080)进行了 2(风险:低 vs 高)x 2(原有态度:反对基因编辑技术 vs 支持基因编辑技术)x 2(争议信息:不存在 vs 存在)x 2(媒体来源:Buzzfeed vs NYT)因子在线实验,以考察争议信息对个人对生物技术公司的态度以及对媒体来源的信任的影响。原有态度与争议信息之间的交互效应,以及感知风险与争议信息之间的交互效应,说明了持有有利与不利原有态度的个体在观看争议信息后对该公司的评价存在明显差异。具体来说,本研究调查了争议信息(一种通过贬低信息来源来揭穿错误信息的形式)如何实际影响个人对媒体可信度的看法和/或他们对所读内容的态度。研究结果还揭示了预先存在的态度与感知风险之间的相互作用,以及争议信息如何与上述每个因素相互作用的新见解。
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引用次数: 0
Corporate science communication: a compound ideological and mega-ideological discourse 企业科学传播:复合意识形态和超大意识形态话语
IF 3.1 Q1 Social Sciences Pub Date : 2023-12-15 DOI: 10.1108/jcom-08-2023-0089
Damion Waymer, Theon E. Hill

Purpose

The purpose of this paper is to contribute to science communication literature by further highlighting the underexplored role of organizational and corporate perspectives in science communication.

Design/methodology/approach

The paper takes the form of a conceptual article that uses two illustrative vignettes to highlight the power of corporate science communication.

Findings

The key argument is that corporate science communication is a compound ideology that results from merging the hegemonic corporate voice with the ultimate/god-term science (see the work of Kenneth Burke) to form a mega-ideological construct and discourse. Such communication can be so powerful that vulnerable publics and powerful advocates speaking on their behalf have little to no recourse to effectively challenge such discourse. While critiques of corporate science communication in practice are not new, what the authors offer is a possible explanation as to why such discourse is so powerful and hard to combat.

Originality/value

The value of this paper is in the degree to which it both sets an important applied research agenda for the field and fills a critical void in the science communication literature. This conceptual article, in the form of a critical analysis, fills the void by advocating for the inclusion of organizational perspectives in science communication research because of the great potential that organizations have, via science communication, to shape societal behavior and outcomes both positively and negatively. It also coins the terms “compound ideology” and “mega-ideology” to denote that while all ideologies are powerful, ideologies can operate in concert (compound) to change their meaning and effectiveness. By exposing the hegemonic power of corporate science communication, future researchers and practitioners can use these findings as a foundation to combat misinformation and disinformation campaigns wielded by big corporate science entities and the public relations firms often hired to carry out these campaigns.

本文采用概念性文章的形式,使用两个说明性小故事来强调企业科学传播的力量。研究结果本文的主要论点是,企业科学传播是一种复合意识形态,它是将霸权企业的声音与终极/神喻科学(参见肯尼斯-伯克的著作)融合在一起,形成一种巨型意识形态建构和话语的结果。这种传播可以如此强大,以至于弱势公众和代表他们发言的强大代言人几乎没有办法有效地挑战这种话语。虽然在实践中对企业科学传播的批评并不新鲜,但作者所提供的是一种可能的解释,即为什么这种话语如此强大且难以对抗?这篇概念性文章以批判性分析的形式填补了这一空白,主张在科学传播研究中纳入组织视角,因为通过科学传播,组织在塑造社会行为和结果方面具有正反两方面的巨大潜力。该书还创造了 "复合意识形态 "和 "巨型意识形态 "这两个术语,以表示虽然所有意识形态都很强大,但意识形态可以协同(复合)运作,从而改变其意义和效果。通过揭露企业科学传播的霸权力量,未来的研究人员和从业人员可以利用这些发现作为基础,打击由大型企业科学实体和通常受雇开展这些活动的公关公司所进行的误导和虚假宣传活动。
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引用次数: 0
Can gamification affect the advertising effectiveness in social media? 游戏化会影响社交媒体的广告效果吗?
IF 3.1 Q1 Social Sciences Pub Date : 2023-12-04 DOI: 10.1108/jcom-03-2023-0034
Reihaneh Alsadat Tabaeeian, Shakiba Rahgozar, Atefeh Khoshfetrat, Samira Saedpanah

Purpose

The purpose of this paper is to investigate how gamification in advertising affects the effectiveness of advertising on social media.

Design/methodology/approach

Drawing from the gamification literature, immersion, achievement and social interaction features were identified as features, and advertising effectiveness factors were brand attention, brand liking and recall. A questionnaire was used for collecting data, and a structural equation modeling approach was applied to examine the model.

Findings

The results indicated that immersion, achievement and social interaction features affect advertising effectiveness. Furthermore, advertising effectiveness factors had a significant effect on purchase intentions.

Originality/value

The study contributes to the combination of gamification in advertising by offering characteristics for gamification that can enhance advertising effectiveness through brand attention, liking and recall. Finally, it provides managerial guidance on how they can use gamification in their advertising process.

本文的目的是研究广告中的游戏化如何影响社交媒体广告的有效性。设计/方法/方法根据游戏化文献,沉浸感、成就和社交互动特征被确定为特征,广告效果因素是品牌关注、品牌喜爱和回忆。采用问卷调查收集数据,并采用结构方程建模方法对模型进行检验。结果表明,沉浸感、成就感和社会互动特征影响广告效果。此外,广告效果因素对购买意愿有显著影响。独创性/价值本研究通过提供游戏化的特征,有助于将游戏化与广告相结合,这些特征可以通过品牌关注、喜欢和回忆来提高广告效果。最后,它为他们如何在广告过程中使用游戏化提供了管理指导。
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引用次数: 0
Tackling societal challenges as opportunities: a case study of a Swiss foundation's value-creating function 将社会挑战视为机遇:瑞士一家基金会价值创造职能的案例研究
IF 3.1 Q1 Social Sciences Pub Date : 2023-12-01 DOI: 10.1108/jcom-02-2023-0029
Nadine Strauß, Markos Mpadanes

Purpose

In today's risk society, foundations are essential for sustaining democracies. However, the proof of a value-creating function of foundations is rarely assessed. Therefore, this study uses sensemaking theory and the communication value framework to explore to what extent a foundation achieved its overall mission in tackling societal challenges as opportunities.

Design/methodology/approach

This study employs a case study approach of a Swiss foundation. Through 20 semi-structured interviews with key stakeholders, insights about the value-creating function of the foundation were gained, showing how strategic communication activities contributed to the foundation's overall mission in various spheres of action.

Findings

The stakeholders overall identified a value-creating function of the foundation. The feedback obtained from the interviews could be structured along the lines of the communication value framework, with minor adjustments, showing that the foundation brought about value through its strategic communication regarding tangible assets (e.g. publicity), intangible assets (e.g. unique reputation), room for maneuver (e.g. renowned network) and opportunities for development (e.g. new formats). However, on each level, value-limiting factors have also been identified (e.g. limited publicity).

Originality/value

This study is the first to employ sensemaking theory to assess a foundation's value-creating function in achieving its overall mission by interviewing direct stakeholders. It is also one of the few studies in the field that analyzes strategic communication of foundations. Thus, this study adds methodological, theoretical and practical knowledge to foundation communication, value-creation and strategic communication management.

在当今的风险社会中,基金会对于维持民主至关重要。然而,对基金会创造价值功能的证明却很少进行评估。因此,本研究运用意义建构理论和传播价值框架来探讨基金会在多大程度上实现了将社会挑战视为机遇的整体使命。设计/方法/方法本研究采用瑞士基金会的案例研究方法。通过对主要利益相关者的20次半结构化访谈,我们了解了基金会的价值创造功能,展示了战略传播活动如何在各个行动领域为基金会的整体使命做出贡献。利益相关者总体上确定了基金会的价值创造功能。从访谈中获得的反馈可以按照传播价值框架进行构建,并稍加调整,表明基金会通过战略传播带来了价值,包括有形资产(如知名度)、无形资产(如独特声誉)、回旋余地(如知名网络)和发展机会(如新业态)。然而,在每个层面上,也确定了限制价值的因素(例如,有限的宣传)。原创性/价值本研究首次运用意义制造理论,通过访谈直接利益相关者来评估基金会在实现其整体使命方面的价值创造功能。这也是该领域为数不多的分析基金会战略传播的研究之一。因此,本研究为基础沟通、价值创造和战略沟通管理增加了方法论、理论和实践知识。
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引用次数: 0
Prospects and risks of digitalization in public relations research: mapping recurrent narratives of a debate in fragmentation (2010–2022) 公共关系研究中的数字化前景与风险:碎片化辩论的反复叙事映射(2010-2022)
IF 3.1 Q1 Social Sciences Pub Date : 2023-11-28 DOI: 10.1108/jcom-02-2023-0020
Jannik Kretschmer, Peter Winkler

Purpose

The debate on digitalization in the public relations (PR) literature has fragmented considerably over the past decade because of its focus on upcoming media-technological innovations, required professional skills and management concepts. Yet the field has difficulties in developing an integrative perspective on the implications of digitalization as a broader socio-technological transformation with a balanced consideration of prospects and risks.

Design/methodology/approach

This paper proposes an integrative perspective that focuses more on the enduring imaginaries of how digitalization can transform society for better or worse. It traces the historical roots of five imaginaries of digitalization, which have already emerged over the past century yet have experienced a significant revival and popularization in the current debate. Based on these five imaginaries, the authors performed a narrative literature review of the digitalization debate in 10 leading PR journals from 2010 to 2022.

Findings

The five imaginaries allow for a systematization of the fragmented digitalization debate in the field, reconstructing recurrent narratives, prospects and risks.

Originality/value

The originality of this contribution lies in its reconstructive approach, tracing societal imaginaries of digitalization and their impact on the current disciplinary debate. This approach provides context for a balanced assessment of and engagement with upcoming, increasingly fragmented digital advancements in PR research and practice.

在过去的十年里,关于公共关系(PR)文献中数字化的争论已经相当分散,因为它关注的是即将到来的媒体技术创新、所需的专业技能和管理概念。然而,在平衡考虑前景和风险的情况下,该领域很难对数字化作为更广泛的社会技术转型的影响形成一个综合的视角。设计/方法/方法本文提出了一个综合的视角,更多地关注数字化如何使社会变得更好或更坏的持久想象。它追溯了五种数字化想象的历史根源,这五种想象在过去的一个世纪里已经出现,但在当前的辩论中经历了重大的复兴和普及。基于这五个想象,作者对2010年至2022年10家主要公关期刊上的数字化辩论进行了叙事文献回顾。研究结果:这五种想象允许将该领域碎片化的数字化辩论系统化,重建反复出现的叙述、前景和风险。这一贡献的独创性在于它的重建方法,追踪数字化的社会想象及其对当前学科辩论的影响。这种方法为平衡评估和参与公关研究和实践中即将出现的日益分散的数字进步提供了背景。
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引用次数: 0
Overcoming the “blame game” in strategic climate communication: from decoupling accusations toward an arena-spanning agenda 克服战略气候传播中的“指责游戏”:从脱钩指责到跨舞台议程
IF 3.1 Q1 Social Sciences Pub Date : 2023-11-22 DOI: 10.1108/jcom-12-2022-0132
Alexandra Krämer, Peter Winkler

Purpose

The climate crisis presents a global threat. Research shows the necessity of joint communication efforts across different arenas—media, politics, business, academia and protest—to address this threat. However, communication about social change in response to the climate crisis comes with challenges. These challenges manifest, among others, in public accusations of inconsistency in terms of hypocrisy and incapability against self-declared change agents in different arenas. This increasingly turns public climate communication into a “blame game”.

Design/methodology/approach

Strategic communication scholarship has started to engage in this debate, thereby acknowledging climate communication as an arena-spanning, necessarily contested issue. Still, a systematic overview of specific inconsistency accusations in different public arenas is lacking. This conceptual article provides an overview based on a macro-focused public arena approach and decoupling scholarship.

Findings

Drawing on a systematic literature review of climate-related strategic communication scholarship and key debates from climate communication research in neighboring domains, the authors develop a framework mapping how inconsistency accusations of hypocrisy and incapacity, that is, policy–practice and means–ends decoupling, manifest in different climate communication arenas.

Originality/value

This framework creates awareness for the shared challenge of decoupling accusations across different climate communication arenas, underscoring the necessity of an arena-spanning strategic communication agenda. This agenda requires a communicative shift from downplaying to embracing decoupling accusations, from mutual blaming to approval of accountable ways of working through accusations and from confrontation to cooperation of agents across arenas.

气候危机是全球性的威胁。研究表明,有必要在媒体、政治、商业、学术界和抗议等不同领域共同努力,以应对这一威胁。然而,关于应对气候危机的社会变革的沟通也面临着挑战。这些挑战,其中包括公开指责在不同领域对自称变革推动者的虚伪和无能的不一致。这使得公共气候传播越来越成为一种“指责游戏”。战略传播学者已经开始参与到这场辩论中,从而承认气候传播是一个跨越舞台的、必然存在争议的问题。然而,对不同公共领域中具体的不一致指控缺乏系统的概述。这篇概念性文章提供了基于宏观关注的公共领域方法和解耦奖学金的概述。通过对气候相关战略传播研究的系统文献综述和邻近领域气候传播研究的关键争论,作者开发了一个框架,描绘了虚伪和无能的不一致指责,即政策-实践和手段-目的脱钩,如何在不同的气候传播领域表现出来。原创性/价值这一框架让人们意识到,在不同的气候传播领域,将指责脱钩是共同的挑战,强调了跨领域战略传播议程的必要性。这一议程需要一种沟通转变,从淡化到接受脱钩指控,从相互指责到认可通过指控的负责任的工作方式,从对抗到跨领域的合作。
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引用次数: 0
A revised digital media–arena framework guiding strategic communication in digital environments 修订后的数字媒体舞台框架,指导数字环境下的战略传播
Q1 Social Sciences Pub Date : 2023-11-14 DOI: 10.1108/jcom-03-2023-0031
Mark Badham, Vilma Luoma-aho, Chiara Valentini
Purpose This paper refines the Digital Media–Arena (DMA) framework to address the diversity of stakeholders contributing to the production, (re)appropriation and (re)distribution of organisational messages in digital environments. It also presents a case analysis for the purpose of demonstrating the applicability of the revised conceptual framework to a critical situation. Design/methodology/approach Grounded in key public relations, corporate communication and strategic communication research, this study first extends the DMA framework by introducing six new forms of media-arenas. Next, the study takes a public sector perspective to analyse the revised framework against a critical situation involving the Finnish prime minister in summer 2022. Findings The application of the revised DMA framework to analyse the critical situation shows the importance of mapping and understanding diverse discourses across multi-arenas and their communication role in a rapidly unfolding scandal surrounding the prime minister of Finland. Findings also reveal the diversity of stakeholder voices forming their own versions of organisational messages and sometimes converging organisational messages within and across DMAs. Practical implications The DMA framework can offer practical suggestions to guide communicators to make strategic choices in what, where, how and with whom they can communicate. Originality/value The revised DMA framework contributes expanding the field's knowledge of the strategic communicative use of the digital environment in typically highly volatile and multi-vocal situations by offering instrumental understanding of the conflicting challenge between subjugating and liberating organisational messages across the digital spectrum.
本文改进了数字媒体竞技场(DMA)框架,以解决在数字环境中对组织信息的生产、(再)占用和(再)分发做出贡献的利益相关者的多样性。它还提出了一个案例分析,目的是证明订正的概念框架对危急情况的适用性。本研究以重要的公共关系、企业传播和战略传播研究为基础,通过引入六种新形式的媒体舞台,首次扩展了DMA框架。接下来,该研究从公共部门的角度来分析修订后的框架,以应对芬兰总理在2022年夏季面临的危急情况。应用修订后的DMA框架分析危急情况显示了绘制和理解跨多个领域的不同话语及其在迅速展开的芬兰总理丑闻中的沟通作用的重要性。研究结果还揭示了利益相关者声音的多样性,形成了他们自己版本的组织信息,有时会在dma内部和跨dma融合组织信息。DMA框架可以提供实用的建议,指导沟通者在沟通的内容、地点、方式和对象等方面做出战略性选择。原创性/价值修订后的DMA框架通过提供对跨数字频谱的征服和解放组织信息之间的冲突挑战的工具理解,有助于扩展数字环境在典型的高度波动和多声音情况下的战略沟通使用领域的知识。
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引用次数: 0
Business models for communication departments: a comprehensive approach to analyzing, explaining and innovating communication management in organizations 沟通部门的商业模式:分析、解释和创新组织沟通管理的综合方法
Q1 Social Sciences Pub Date : 2023-11-07 DOI: 10.1108/jcom-02-2023-0027
Ansgar Zerfass, Jeanne Link
Purpose The question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications compete internally with other functions (e.g. marketing and human resources (HR)) for budgets and staff. This article fills the gap by applying the business model concept, an established approach from management theory and practice, to communication units. Design/methodology/approach Based on an interdisciplinary literature review, the authors propose the Communication Business Model (CBM) as a new management approach for communications. To this end, pertinent definitions, frameworks and typologies of business models are analyzed and combined with insights from corporate communications literature. Findings The CBM outlines the generic architecture of business models for communication departments. Such models describe the basic principles of how such a unit operates, what services and products it provides, how it creates value for an organization and what revenues and resources are allocated. Research limitations/implications The approach stimulates the debate on communication units as objects of observation when researching communication management practices. Further research with appropriate empirical methods is needed to identify and study different types of business models for communications. Practical implications The CBM can be used as a management tool to analyze, explain and innovate communication management in organizations. It is a fertile approach for communication practitioners to make the work of their department visible and to position themselves internally and externally. Originality/value Transferring a well-known concept from general management to communication management enriches the value creation debate in theory and practice. It allows communication leaders to align their work with organizational goals and make it accessible to top management and other decision-makers in the organization. It also opens up new avenues for research and education.
传播部门是否以及如何促进组织价值创造的问题在研究中很少得到解决。然而,这种证据至关重要,因为通信在内部与其他职能(如营销和人力资源)争夺预算和工作人员。本文将商业模式这一管理理论和实践的既定方法应用于沟通单位,填补了这一空白。基于跨学科的文献综述,作者提出了通信商业模型(CBM)作为一种新的通信管理方法。为此,本文分析了商业模式的相关定义、框架和类型,并结合了企业传播文献中的见解。CBM概述了通信部门业务模型的通用架构。这些模型描述了这样一个单位如何运作的基本原则,它提供了什么服务和产品,它如何为组织创造价值,以及分配了什么收入和资源。研究局限/启示该方法在研究通信管理实践时引发了关于通信单位作为观察对象的争论。需要采用适当的实证方法进行进一步的研究,以确定和研究不同类型的通信业务模式。CBM可以作为一种管理工具来分析、解释和创新组织中的沟通管理。对于沟通从业者来说,让他们部门的工作可见,并在内部和外部定位自己,这是一种肥沃的方法。将一个众所周知的概念从一般管理转移到沟通管理中,丰富了理论和实践中的价值创造争论。它允许沟通领导者将他们的工作与组织目标保持一致,并使组织中的最高管理层和其他决策者能够访问它。它还为研究和教育开辟了新的途径。
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引用次数: 0
Communicating a sense of safety: the public experience of Swedish Police Instagram communication 传递安全感:瑞典警方Instagram传播的公众体验
Q1 Social Sciences Pub Date : 2023-11-01 DOI: 10.1108/jcom-03-2023-0033
Jens Sjöberg, Cecilia Cassinger, Renira Rampazzo Gambarato
Purpose The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/approach The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden. Findings Findings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails. Originality/value This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.
本文的研究目的是对公共部门组织(pso)如何在社交媒体上就关键问题与公众进行战略沟通产生新的见解。为此,本研究探讨了瑞典第三大城市公众对瑞典警察在Instagram上的安全意识交流的体验,在瑞典,缺乏公共安全意识是一个主要的社会挑战。本研究设计为个案研究,采用照片引出式访谈作为收集实证材料的方法。采用现象学方法分析瑞典警方在Malmö的Instagram传播的公众体验。调查结果显示,警方在Instagram上的安全战略传播是沿着保护感、接近感和模糊感三个维度进行的。综上所述,这些方面扩大和发展了在公共领域传播安全感所需要的知识。独创性/价值本研究通过展示战略传播在组织外的接收端所取得的成就,增加了先前对公共部门组织战略传播的研究。
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引用次数: 0
Voicing the organization on social media: towards a nuanced understanding of coworker voice and sources of control 在社交媒体上表达组织的意见:对同事的意见和控制来源有细致入微的理解
Q1 Social Sciences Pub Date : 2023-10-20 DOI: 10.1108/jcom-01-2023-0013
Rickard Andersson, Mats Heide, Charlotte Simonsson
Purpose This article aims to (1) increase the knowledge of how coworkers experience voicing the organization on external social media and (2) deepen and nuance the knowledge of the sources of voice control involved in such communication processes. The study helps understand coworker voicing on social media as situated identity expressions through which coworkers negotiate and contest the organizational identity, thereby co-constituting a polyphonic organization. Design/methodology/approach The study draws upon a constitutive perspective on communication and a communication-centered perspective on identity and organizational identification to investigate the voicing of organizational members of the Swedish Police Force on social media. The article is based on a qualitative study where interviews with police officers and communication professionals at the Swedish Police Authority constitute the main empirical material. A content analysis of selected social media accounts provided important background information to the interviews and enriched the understanding of coworker voice. Findings This analysis shows that coworkers voice the organization differently. Furthermore, the study of how coworkers experience this voicing indicates that these variations in how coworkers voice the organization depend on how strongly they identify or disidentify with organizational identity and image expressions voiced by significant others. Based on the analysis, this study presents four voice positions highlighting coworkers' varying degrees of identification/disidentification when voicing their organization on social media and reflecting upon their experiences of voicing. Furthermore, the analysis also demonstrates four sources of voice control: (1) management, (2) colleagues, (3) significant non-members and (4) the status and position of the coworker's voice. These four sources of voice control influence coworkers' voices on social media. Practical implications This study also contributes with practical implications, for example that the traditional idea of monophonic organizations must be revised and also embrace a polyphonic, bottom-up approach to strengthening internal trust and organizational identity. This comes naturally with the price of less control and predictability by management but with the benefits of increased coworker engagement and pride. Originality/value This study contributes new knowledge and a nuanced understanding of coworker voice on social media and the sources of control that influence coworkers' voices.
本文旨在(1)增加同事如何在外部社交媒体上为组织发声的知识;(2)加深和细微差别了解这种沟通过程中涉及的语音控制来源。该研究有助于理解同事在社交媒体上的发声是一种情境身份表达,同事们通过这种表达来协商和竞争组织身份,从而共同构成一个复调组织。设计/方法/方法本研究借鉴了沟通的构成视角和以沟通为中心的身份和组织认同视角,调查了瑞典警察部队组织成员在社交媒体上的发声。本文基于一项定性研究,其中对瑞典警察当局的警察和通讯专业人员的访谈构成了主要的经验材料。对所选社交媒体账号的内容分析为访谈提供了重要的背景信息,丰富了对同事声音的理解。这一分析表明,同事对组织的看法是不同的。此外,对同事如何体验这种表达的研究表明,同事如何表达组织的这些变化取决于他们对组织身份和重要他人表达的形象表达的认同或不认同的强烈程度。在此基础上,本研究提出了四种声音位置,突出了同事在社交媒体上表达组织时不同程度的认同/不认同,并反思了他们的发声经历。此外,分析还展示了四种声音控制的来源:(1)管理,(2)同事,(3)重要的非成员和(4)同事声音的地位和位置。这四种声音控制来源会影响同事在社交媒体上的声音。本研究也具有实际意义,例如,必须修改单音组织的传统观念,并采用复音的、自下而上的方法来加强内部信任和组织认同。这样做的代价是管理层的控制力和可预见性降低,但好处是提高了同事的参与度和自豪感。独创性/价值本研究为同事在社交媒体上的声音以及影响同事声音的控制来源提供了新的知识和细致入微的理解。
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Journal of Communication Management
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