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Prospects and risks of digitalization in public relations research: mapping recurrent narratives of a debate in fragmentation (2010–2022) 公共关系研究中的数字化前景与风险:碎片化辩论的反复叙事映射(2010-2022)
IF 3.1 Q1 COMMUNICATION Pub Date : 2023-11-28 DOI: 10.1108/jcom-02-2023-0020
Jannik Kretschmer, Peter Winkler

Purpose

The debate on digitalization in the public relations (PR) literature has fragmented considerably over the past decade because of its focus on upcoming media-technological innovations, required professional skills and management concepts. Yet the field has difficulties in developing an integrative perspective on the implications of digitalization as a broader socio-technological transformation with a balanced consideration of prospects and risks.

Design/methodology/approach

This paper proposes an integrative perspective that focuses more on the enduring imaginaries of how digitalization can transform society for better or worse. It traces the historical roots of five imaginaries of digitalization, which have already emerged over the past century yet have experienced a significant revival and popularization in the current debate. Based on these five imaginaries, the authors performed a narrative literature review of the digitalization debate in 10 leading PR journals from 2010 to 2022.

Findings

The five imaginaries allow for a systematization of the fragmented digitalization debate in the field, reconstructing recurrent narratives, prospects and risks.

Originality/value

The originality of this contribution lies in its reconstructive approach, tracing societal imaginaries of digitalization and their impact on the current disciplinary debate. This approach provides context for a balanced assessment of and engagement with upcoming, increasingly fragmented digital advancements in PR research and practice.

在过去的十年里,关于公共关系(PR)文献中数字化的争论已经相当分散,因为它关注的是即将到来的媒体技术创新、所需的专业技能和管理概念。然而,在平衡考虑前景和风险的情况下,该领域很难对数字化作为更广泛的社会技术转型的影响形成一个综合的视角。设计/方法/方法本文提出了一个综合的视角,更多地关注数字化如何使社会变得更好或更坏的持久想象。它追溯了五种数字化想象的历史根源,这五种想象在过去的一个世纪里已经出现,但在当前的辩论中经历了重大的复兴和普及。基于这五个想象,作者对2010年至2022年10家主要公关期刊上的数字化辩论进行了叙事文献回顾。研究结果:这五种想象允许将该领域碎片化的数字化辩论系统化,重建反复出现的叙述、前景和风险。这一贡献的独创性在于它的重建方法,追踪数字化的社会想象及其对当前学科辩论的影响。这种方法为平衡评估和参与公关研究和实践中即将出现的日益分散的数字进步提供了背景。
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引用次数: 0
Overcoming the “blame game” in strategic climate communication: from decoupling accusations toward an arena-spanning agenda 克服战略气候传播中的“指责游戏”:从脱钩指责到跨舞台议程
IF 3.1 Q1 COMMUNICATION Pub Date : 2023-11-22 DOI: 10.1108/jcom-12-2022-0132
Alexandra Krämer, Peter Winkler

Purpose

The climate crisis presents a global threat. Research shows the necessity of joint communication efforts across different arenas—media, politics, business, academia and protest—to address this threat. However, communication about social change in response to the climate crisis comes with challenges. These challenges manifest, among others, in public accusations of inconsistency in terms of hypocrisy and incapability against self-declared change agents in different arenas. This increasingly turns public climate communication into a “blame game”.

Design/methodology/approach

Strategic communication scholarship has started to engage in this debate, thereby acknowledging climate communication as an arena-spanning, necessarily contested issue. Still, a systematic overview of specific inconsistency accusations in different public arenas is lacking. This conceptual article provides an overview based on a macro-focused public arena approach and decoupling scholarship.

Findings

Drawing on a systematic literature review of climate-related strategic communication scholarship and key debates from climate communication research in neighboring domains, the authors develop a framework mapping how inconsistency accusations of hypocrisy and incapacity, that is, policy–practice and means–ends decoupling, manifest in different climate communication arenas.

Originality/value

This framework creates awareness for the shared challenge of decoupling accusations across different climate communication arenas, underscoring the necessity of an arena-spanning strategic communication agenda. This agenda requires a communicative shift from downplaying to embracing decoupling accusations, from mutual blaming to approval of accountable ways of working through accusations and from confrontation to cooperation of agents across arenas.

气候危机是全球性的威胁。研究表明,有必要在媒体、政治、商业、学术界和抗议等不同领域共同努力,以应对这一威胁。然而,关于应对气候危机的社会变革的沟通也面临着挑战。这些挑战,其中包括公开指责在不同领域对自称变革推动者的虚伪和无能的不一致。这使得公共气候传播越来越成为一种“指责游戏”。战略传播学者已经开始参与到这场辩论中,从而承认气候传播是一个跨越舞台的、必然存在争议的问题。然而,对不同公共领域中具体的不一致指控缺乏系统的概述。这篇概念性文章提供了基于宏观关注的公共领域方法和解耦奖学金的概述。通过对气候相关战略传播研究的系统文献综述和邻近领域气候传播研究的关键争论,作者开发了一个框架,描绘了虚伪和无能的不一致指责,即政策-实践和手段-目的脱钩,如何在不同的气候传播领域表现出来。原创性/价值这一框架让人们意识到,在不同的气候传播领域,将指责脱钩是共同的挑战,强调了跨领域战略传播议程的必要性。这一议程需要一种沟通转变,从淡化到接受脱钩指控,从相互指责到认可通过指控的负责任的工作方式,从对抗到跨领域的合作。
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引用次数: 0
A revised digital media–arena framework guiding strategic communication in digital environments 修订后的数字媒体舞台框架,指导数字环境下的战略传播
Q1 COMMUNICATION Pub Date : 2023-11-14 DOI: 10.1108/jcom-03-2023-0031
Mark Badham, Vilma Luoma-aho, Chiara Valentini
Purpose This paper refines the Digital Media–Arena (DMA) framework to address the diversity of stakeholders contributing to the production, (re)appropriation and (re)distribution of organisational messages in digital environments. It also presents a case analysis for the purpose of demonstrating the applicability of the revised conceptual framework to a critical situation. Design/methodology/approach Grounded in key public relations, corporate communication and strategic communication research, this study first extends the DMA framework by introducing six new forms of media-arenas. Next, the study takes a public sector perspective to analyse the revised framework against a critical situation involving the Finnish prime minister in summer 2022. Findings The application of the revised DMA framework to analyse the critical situation shows the importance of mapping and understanding diverse discourses across multi-arenas and their communication role in a rapidly unfolding scandal surrounding the prime minister of Finland. Findings also reveal the diversity of stakeholder voices forming their own versions of organisational messages and sometimes converging organisational messages within and across DMAs. Practical implications The DMA framework can offer practical suggestions to guide communicators to make strategic choices in what, where, how and with whom they can communicate. Originality/value The revised DMA framework contributes expanding the field's knowledge of the strategic communicative use of the digital environment in typically highly volatile and multi-vocal situations by offering instrumental understanding of the conflicting challenge between subjugating and liberating organisational messages across the digital spectrum.
本文改进了数字媒体竞技场(DMA)框架,以解决在数字环境中对组织信息的生产、(再)占用和(再)分发做出贡献的利益相关者的多样性。它还提出了一个案例分析,目的是证明订正的概念框架对危急情况的适用性。本研究以重要的公共关系、企业传播和战略传播研究为基础,通过引入六种新形式的媒体舞台,首次扩展了DMA框架。接下来,该研究从公共部门的角度来分析修订后的框架,以应对芬兰总理在2022年夏季面临的危急情况。应用修订后的DMA框架分析危急情况显示了绘制和理解跨多个领域的不同话语及其在迅速展开的芬兰总理丑闻中的沟通作用的重要性。研究结果还揭示了利益相关者声音的多样性,形成了他们自己版本的组织信息,有时会在dma内部和跨dma融合组织信息。DMA框架可以提供实用的建议,指导沟通者在沟通的内容、地点、方式和对象等方面做出战略性选择。原创性/价值修订后的DMA框架通过提供对跨数字频谱的征服和解放组织信息之间的冲突挑战的工具理解,有助于扩展数字环境在典型的高度波动和多声音情况下的战略沟通使用领域的知识。
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引用次数: 0
Business models for communication departments: a comprehensive approach to analyzing, explaining and innovating communication management in organizations 沟通部门的商业模式:分析、解释和创新组织沟通管理的综合方法
Q1 COMMUNICATION Pub Date : 2023-11-07 DOI: 10.1108/jcom-02-2023-0027
Ansgar Zerfass, Jeanne Link
Purpose The question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications compete internally with other functions (e.g. marketing and human resources (HR)) for budgets and staff. This article fills the gap by applying the business model concept, an established approach from management theory and practice, to communication units. Design/methodology/approach Based on an interdisciplinary literature review, the authors propose the Communication Business Model (CBM) as a new management approach for communications. To this end, pertinent definitions, frameworks and typologies of business models are analyzed and combined with insights from corporate communications literature. Findings The CBM outlines the generic architecture of business models for communication departments. Such models describe the basic principles of how such a unit operates, what services and products it provides, how it creates value for an organization and what revenues and resources are allocated. Research limitations/implications The approach stimulates the debate on communication units as objects of observation when researching communication management practices. Further research with appropriate empirical methods is needed to identify and study different types of business models for communications. Practical implications The CBM can be used as a management tool to analyze, explain and innovate communication management in organizations. It is a fertile approach for communication practitioners to make the work of their department visible and to position themselves internally and externally. Originality/value Transferring a well-known concept from general management to communication management enriches the value creation debate in theory and practice. It allows communication leaders to align their work with organizational goals and make it accessible to top management and other decision-makers in the organization. It also opens up new avenues for research and education.
传播部门是否以及如何促进组织价值创造的问题在研究中很少得到解决。然而,这种证据至关重要,因为通信在内部与其他职能(如营销和人力资源)争夺预算和工作人员。本文将商业模式这一管理理论和实践的既定方法应用于沟通单位,填补了这一空白。基于跨学科的文献综述,作者提出了通信商业模型(CBM)作为一种新的通信管理方法。为此,本文分析了商业模式的相关定义、框架和类型,并结合了企业传播文献中的见解。CBM概述了通信部门业务模型的通用架构。这些模型描述了这样一个单位如何运作的基本原则,它提供了什么服务和产品,它如何为组织创造价值,以及分配了什么收入和资源。研究局限/启示该方法在研究通信管理实践时引发了关于通信单位作为观察对象的争论。需要采用适当的实证方法进行进一步的研究,以确定和研究不同类型的通信业务模式。CBM可以作为一种管理工具来分析、解释和创新组织中的沟通管理。对于沟通从业者来说,让他们部门的工作可见,并在内部和外部定位自己,这是一种肥沃的方法。将一个众所周知的概念从一般管理转移到沟通管理中,丰富了理论和实践中的价值创造争论。它允许沟通领导者将他们的工作与组织目标保持一致,并使组织中的最高管理层和其他决策者能够访问它。它还为研究和教育开辟了新的途径。
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引用次数: 0
Communicating a sense of safety: the public experience of Swedish Police Instagram communication 传递安全感:瑞典警方Instagram传播的公众体验
Q1 COMMUNICATION Pub Date : 2023-11-01 DOI: 10.1108/jcom-03-2023-0033
Jens Sjöberg, Cecilia Cassinger, Renira Rampazzo Gambarato
Purpose The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/approach The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden. Findings Findings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails. Originality/value This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.
本文的研究目的是对公共部门组织(pso)如何在社交媒体上就关键问题与公众进行战略沟通产生新的见解。为此,本研究探讨了瑞典第三大城市公众对瑞典警察在Instagram上的安全意识交流的体验,在瑞典,缺乏公共安全意识是一个主要的社会挑战。本研究设计为个案研究,采用照片引出式访谈作为收集实证材料的方法。采用现象学方法分析瑞典警方在Malmö的Instagram传播的公众体验。调查结果显示,警方在Instagram上的安全战略传播是沿着保护感、接近感和模糊感三个维度进行的。综上所述,这些方面扩大和发展了在公共领域传播安全感所需要的知识。独创性/价值本研究通过展示战略传播在组织外的接收端所取得的成就,增加了先前对公共部门组织战略传播的研究。
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引用次数: 0
Voicing the organization on social media: towards a nuanced understanding of coworker voice and sources of control 在社交媒体上表达组织的意见:对同事的意见和控制来源有细致入微的理解
Q1 COMMUNICATION Pub Date : 2023-10-20 DOI: 10.1108/jcom-01-2023-0013
Rickard Andersson, Mats Heide, Charlotte Simonsson
Purpose This article aims to (1) increase the knowledge of how coworkers experience voicing the organization on external social media and (2) deepen and nuance the knowledge of the sources of voice control involved in such communication processes. The study helps understand coworker voicing on social media as situated identity expressions through which coworkers negotiate and contest the organizational identity, thereby co-constituting a polyphonic organization. Design/methodology/approach The study draws upon a constitutive perspective on communication and a communication-centered perspective on identity and organizational identification to investigate the voicing of organizational members of the Swedish Police Force on social media. The article is based on a qualitative study where interviews with police officers and communication professionals at the Swedish Police Authority constitute the main empirical material. A content analysis of selected social media accounts provided important background information to the interviews and enriched the understanding of coworker voice. Findings This analysis shows that coworkers voice the organization differently. Furthermore, the study of how coworkers experience this voicing indicates that these variations in how coworkers voice the organization depend on how strongly they identify or disidentify with organizational identity and image expressions voiced by significant others. Based on the analysis, this study presents four voice positions highlighting coworkers' varying degrees of identification/disidentification when voicing their organization on social media and reflecting upon their experiences of voicing. Furthermore, the analysis also demonstrates four sources of voice control: (1) management, (2) colleagues, (3) significant non-members and (4) the status and position of the coworker's voice. These four sources of voice control influence coworkers' voices on social media. Practical implications This study also contributes with practical implications, for example that the traditional idea of monophonic organizations must be revised and also embrace a polyphonic, bottom-up approach to strengthening internal trust and organizational identity. This comes naturally with the price of less control and predictability by management but with the benefits of increased coworker engagement and pride. Originality/value This study contributes new knowledge and a nuanced understanding of coworker voice on social media and the sources of control that influence coworkers' voices.
本文旨在(1)增加同事如何在外部社交媒体上为组织发声的知识;(2)加深和细微差别了解这种沟通过程中涉及的语音控制来源。该研究有助于理解同事在社交媒体上的发声是一种情境身份表达,同事们通过这种表达来协商和竞争组织身份,从而共同构成一个复调组织。设计/方法/方法本研究借鉴了沟通的构成视角和以沟通为中心的身份和组织认同视角,调查了瑞典警察部队组织成员在社交媒体上的发声。本文基于一项定性研究,其中对瑞典警察当局的警察和通讯专业人员的访谈构成了主要的经验材料。对所选社交媒体账号的内容分析为访谈提供了重要的背景信息,丰富了对同事声音的理解。这一分析表明,同事对组织的看法是不同的。此外,对同事如何体验这种表达的研究表明,同事如何表达组织的这些变化取决于他们对组织身份和重要他人表达的形象表达的认同或不认同的强烈程度。在此基础上,本研究提出了四种声音位置,突出了同事在社交媒体上表达组织时不同程度的认同/不认同,并反思了他们的发声经历。此外,分析还展示了四种声音控制的来源:(1)管理,(2)同事,(3)重要的非成员和(4)同事声音的地位和位置。这四种声音控制来源会影响同事在社交媒体上的声音。本研究也具有实际意义,例如,必须修改单音组织的传统观念,并采用复音的、自下而上的方法来加强内部信任和组织认同。这样做的代价是管理层的控制力和可预见性降低,但好处是提高了同事的参与度和自豪感。独创性/价值本研究为同事在社交媒体上的声音以及影响同事声音的控制来源提供了新的知识和细致入微的理解。
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引用次数: 0
Transparency ideals in online PR: between dialogue, control and authenticity 网络公关的透明度理想:对话、控制与真实性之间
Q1 COMMUNICATION Pub Date : 2023-10-12 DOI: 10.1108/jcom-02-2023-0028
Philip Wamprechtsamer
Purpose This paper aims to systematically unpack the ideal of organizational transparency by tracing the concept's origins in the era of Enlightenment. Based on a genealogical reconstruction, the article explores different transparency understandings in key areas of online public relations (PR) and discusses the opportunities and challenges they present for the field. Design/methodology/approach This is a conceptual paper that unfolds a genealogical reconstruction to uncover different transparency ideals of modernity. These perspectives are then transferred to the field of online PR to discuss their ethical and practical implications in the context of digitalization. Findings Claims for transparency manifest in three distinct ideals, namely normative, instrumental and expressive transparency, which are also pursued in online PR. These ideals are related to associated concepts, like dialogue, control and authenticity, which serve as transparency proxies. Moreover, each transparency ideal inherits an ambivalence that presents unique opportunities and challenges for PR practitioners. Practical implications Instead of an unquestioned belief in the ideal of organizational transparency, the paper urges communication practitioners to critically reflect on the ambivalent nature of different transparency regimes in the context of digitalization and provides initial recommendations on how to manage digital transparency in online PR responsibly. Originality/value The paper contributes to the vivid debate surrounding organizational transparency in the context of digitalization by offering a novel and systematic analysis of the multifaced concept of transparency while opening new research avenues for further conceptual and empirical research.
本文旨在通过追溯组织透明概念在启蒙时代的起源,系统地揭示组织透明的理想。本文以谱系重建为基础,探讨了在线公共关系(PR)关键领域对透明度的不同理解,并讨论了它们为该领域带来的机遇和挑战。这是一篇概念性的论文,它展开了一种谱系重建,以揭示现代性的不同透明度理想。然后将这些观点转移到在线公关领域,讨论它们在数字化背景下的伦理和实践意义。对透明度的要求体现在三种不同的理想中,即规范性、工具性和表达性的透明度,这也是在线公关所追求的。这些理想与对话、控制和真实性等相关概念相关,它们是透明度的代理。此外,每个透明度理想都继承了一种矛盾心理,为公关从业者带来了独特的机遇和挑战。本文并没有对组织透明度的理想抱有毫无疑问的信念,而是敦促传播从业者批判性地反思数字化背景下不同透明度制度的矛盾本质,并就如何负责任地管理在线公关中的数字透明度提供了初步建议。本文通过对透明度的多面概念进行新颖而系统的分析,为数字化背景下围绕组织透明度的生动辩论做出了贡献,同时为进一步的概念和实证研究开辟了新的研究途径。
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引用次数: 0
Sustainability communication: how to communicate an inconvenient truth in the era of scientific mistrust 可持续性传播:如何在科学不信任的时代传播难以忽视的真相
Q1 COMMUNICATION Pub Date : 2023-10-11 DOI: 10.1108/jcom-05-2022-0060
Denise Voci, Matthias Karmasin
Purpose This conceptual paper aims to explore the current state of sustainability communication research, focusing on the challenges of communicating inconvenient truths in an era of scientific mistrust. Therefore, this study aims to (1) examine the existing research landscape in sustainability communication, (2) identify unresolved problems and challenges, and (3) propose strategies for counteract misinformation through targeted communication. Design/methodology/approach For this, the authors conducted a critical literature review and analyzed the resulting sample ( n = 473 journal articles) by means of qualitative content analysis to (1) evaluate existing communication approaches dealing with the communication of sustainability's inconvenient truth, (2) identify stakeholder groups involved in sustainability communication, (3) discuss limitations of current communication approaches and (4) present recommendations on (more) effective communication strategies to address the unresolved issues in sustainability communication. Findings The analysis reveals that when it comes to sustainability communication and its unresolved problems, literature refers to four key stakeholder groups: (1) science deniers; (2) adaptation skeptics; (3) whitewashers and (4) world saviors. Furthermore, the analysis provides valuable insights into the complex dynamics involved in communicating sustainability, emphasizes the need for tailored approaches to engage and address the concerns of each stakeholder group, and exposes limitations in current communication methods and approaches. Accordingly, the analysis highlights the necessity of developing new theories, models and methods specific to sustainability communication to tackle its unique challenges effectively. Research limitations/implications Like our society, communication sciences need a fundamental transformation to meet sustainability communication's new challenges induced by the necessary shift toward sustainable development. Originality/value This paper provides a comprehensive overview of the current state of sustainability communication in research, specifically addressing the challenges of effectively communicating unpleasant news in the context of scientific mistrust. It fills a gap in existing literature by examining the progress made in addressing these issues and identifying the emerging challenges that need to be addressed.
本概念性论文旨在探讨可持续传播研究的现状,重点关注在科学不信任时代传播难以忽视的真相所面临的挑战。因此,本研究旨在(1)研究可持续传播的现有研究格局,(2)找出尚未解决的问题和挑战,(3)提出通过有针对性的传播来抵消错误信息的策略。为此,作者进行了批判性文献综述,并通过定性内容分析对所得样本(n = 473篇期刊文章)进行了分析,以(1)评估处理可持续性难以忽视的真相传播的现有传播方法,(2)确定参与可持续性传播的利益相关者群体,(3)讨论当前沟通方法的局限性,(4)提出(更)有效的沟通策略建议,以解决可持续性沟通中未解决的问题。分析发现,当涉及到可持续传播及其未解决的问题时,文献指的是四个关键利益相关者群体:(1)科学否认者;(2)适应怀疑论者;(3)洗白者(4)世界救星。此外,该分析还对可持续性沟通所涉及的复杂动态提供了有价值的见解,强调需要量身定制的方法来吸引和解决每个利益相关者群体的关注,并暴露了当前沟通方法和方法的局限性。因此,分析强调了发展新的理论、模型和方法的必要性,以有效地解决可持续发展传播的独特挑战。与我们的社会一样,传播科学需要进行根本性的变革,以应对可持续发展所带来的可持续传播的新挑战。本文全面概述了研究中可持续性传播的现状,具体解决了在科学不信任的背景下有效传播不愉快消息的挑战。它通过审查在解决这些问题方面取得的进展和确定需要解决的新挑战,填补了现有文献的空白。
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引用次数: 0
Morality on the ballot: strategic issue salience and affective moral intuitions in the 2020 US presidential election 选票上的道德:2020年美国总统大选中的战略问题突出性和情感道德直觉
Q1 COMMUNICATION Pub Date : 2023-10-09 DOI: 10.1108/jcom-01-2023-0006
Brittany Shaughnessy, Osama Albishri, Phillip Arceneaux, Nader Dagher, Spiro Kiousis
Purpose While morality is ever-present in elections, scholars have yet to merge political public relations and Moral Foundations Theory. It is crucial to assess the complex morality present not only in social deduction, but also in political strategic communication. The current work aims to analyze the issue agendas and their relationships in the 2020 presidential campaign and assesses their moral strategy. Design/methodology/approach This study used a computer-assisted content analysis (N = 7,888) with each moral intuition coded from the Moral Foundations Dictionary. Datapoints included campaign tweets, Facebook posts, debate performances, remarks, news releases and nomination acceptance speeches. Coverage included articles from including The New York Times, Washington Post, Wall Street Journal, CNN and Fox News to assess both liberal and conservative media. Findings Candidates' issue and moral agendas were correlated with each other and with the media's agenda. Comparatively, the Biden campaign has stronger correlations when it came to connecting with issues, stakeholders and moral intuitions in the media agenda than the Trump campaign. For issues, the Biden campaign prioritized COVID-19 and the economy, while the Trump campaign prioritized the economy and crime. The candidates also had similar moral strategies. Practical implications This study suggests effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging. It can also help achieve organizational goals by managing public image, reputation and expectations. Originality/value This work expands the literature by taking a pluralist moral psychology approach in assessing the salience and correlation of five moral intuitions: harm/care, fairness/reciprocity, ingroup/loyalty, authority/respect and purity/sanctity. This study serves as a springboard for examining morality's impact on political public relations.
虽然道德在选举中无处不在,但学者们还没有将政治公共关系和道德基础理论结合起来。复杂道德不仅存在于社会演绎法中,也存在于政治战略传播中。目前的工作旨在分析2020年总统竞选中的议题议程及其关系,并评估其道德战略。本研究采用计算机辅助内容分析(N = 7,888),每个道德直觉编码自《道德基础词典》。数据点包括竞选推文、Facebook帖子、辩论表演、言论、新闻发布和提名接受演讲。报道包括《纽约时报》、《华盛顿邮报》、《华尔街日报》、CNN和福克斯新闻的文章,以评估自由派和保守派媒体。候选人的议题和道德议程彼此相关,并与媒体的议程相关。相比之下,在与媒体议程中的问题、利益相关者和道德直觉相联系方面,拜登的竞选活动比特朗普的竞选活动具有更强的相关性。在议题上,拜登阵营优先考虑的是新冠肺炎和经济问题,而特朗普阵营则优先考虑经济和犯罪问题。两位候选人也有相似的道德策略。本研究表明,有效利用民主国家的组织沟通可以支持客体显著性、道德属性和网络向媒体报道、公共话语和对手信息传递的转移。它还可以通过管理公众形象、声誉和期望来帮助实现组织目标。本研究采用多元道德心理学的方法来评估五种道德直觉的显著性和相关性,这五种道德直觉是:伤害/关爱、公平/互惠、群体内/忠诚、权威/尊重和纯洁/神圣。这项研究为研究道德对政治公共关系的影响提供了一个跳板。
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引用次数: 0
Argumentation strategies in lobbying: toward a typology 游说中的论证策略:走向一种类型学
IF 3.1 Q1 COMMUNICATION Pub Date : 2023-08-29 DOI: 10.1108/jcom-09-2022-0111
I. Lock, Scott Davidson
PurposeThis paper develops a typology of argumentation strategies used in lobbying. Unlike in other strategic communication functions such as crisis or risk communication, such typologies have not been proposed in the sub-field of public affairs.Design/methodology/approachThe article synthesises the strategic communication, political communication and policy studies literature and employs exchange theory to explain the communicative-strategic exchange in public affairs. It showcases its explanatory potential with illustrative examples from Big Tech lobbying.FindingsThe paper describes that categories of argumentation strategies that a public affairs professional will choose are based on the contingency of the issue, policy objective and lobbying objective. The descriptive typology will require empirical testing to develop further.Social implicationsThe paper describes how public affairs professionals influence public policy through their argumentation strategies, which sheds light on the usually opaque activities of lobbying.Originality/valueThe proposed typology is the first of its kind for the field of public affairs. Beyond, it contributes communication-scientific insights from a rhetorical tradition to strategic communication research and other social science fields where lobbying is studied, e.g. policy studies.
目的本文提出了一种用于游说的论证策略类型。与危机或风险沟通等其他战略沟通职能不同,公共事务子领域尚未提出此类类型。设计/方法论/方法本文综合了战略沟通、政治沟通和政策研究文献,并运用交流理论来解释公共事务中的沟通战略交流。它通过大型科技公司游说的例证展示了其解释潜力。研究结果:公共事务专业人员会根据问题的偶然性、政策目标和游说目标来选择各种论证策略。描述性类型学需要实证检验才能进一步发展。社会含义本文描述了公共事务专业人员如何通过他们的论证策略影响公共政策,从而揭示了通常不透明的游说活动。独创性/价值所提出的类型学是公共事务领域的第一个此类类型学。除此之外,它还为战略传播研究和其他研究游说的社会科学领域(如政策研究)提供了从修辞传统到传播科学的见解。
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引用次数: 1
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Journal of Communication Management
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