Worldwide Hospitality and Tourism Themes最新文献

Purpose

This research aims to investigate the motivations and perspectives of festival tourism in Northern Cyprus, emphasizing its economic, cultural, and social impacts in the post-pandemic era.

Design/methodology/approach

A qualitative approach was used to find out themes from semi-structured face-to-face interviews with twenty visitors who attended various festivals in North Cyprus.

Findings

The results of this research uncover that festivals considerably contribute to the local economy by attracting tourists, which boosts sales for local businesses and promotes traditional Cypriot cuisine. Additionally, festivals play a crucial role in preserving and promoting cultural heritage through traditional music, dance, and crafts, fostering community engagement and cultural exchange. The study also identifies key challenges and opportunities, such as the need for improved marketing strategies, enhanced infrastructure, and sustainable practices to mitigate environmental impacts.

Originality/value

This study provides a comprehensive analysis of festival tourism in Northern Cyprus, offering novel insights into its economic, cultural, and social impacts while proposing innovative strategies to enhance its post-pandemic recovery and sustainability.

Purpose

Music festivals are categorized as event management in the hospitality and tourism (H&T) industry. Additionally, music festivals or events are a continuous phenomenon in the context of the hospitality and tourism industry. In this study, a bibliometric approach was proposed to examine research that addresses both the H&T industry and music festivals.

Design/methodology/approach

A total of 462 studies covering the years 1981–2024 were retrieved from the Scopus database. The study analyzed keywords, institutions, sources, countries, and titles. During the analysis phase, descriptive analysis, clustering, thematic mapping, and relationship networks were employed using Bibliometrix and VOSviewer analysis programs.

Findings

As a result of the analysis, the most frequently used keywords were “tourism” and “festival,” with the most prolific author being Kruger M., the most productive country being the United States of America, and the leading journal being Event Management. Seven different clusters emerged from the networking of keywords. In the thematic map, the motor themes were music festivals, experience, social media, and co-creation. The basic themes were festival, music, tourism, event management, market segmentation, and music tourism. The emerging or declining themes were culture, music events, and COVID-19. Finally, the niche theme was entrepreneurship.

Research limitations/implications

It’s noted that this research solely utilized the Scopus database and publications such as chemistry and mathematics, were excluded. The findings were limited to bibliometric analysis, and future studies could include content and thematic evaluations.

Social implications

The research is useful in understanding how music festivals socially direct tourists and their future perspectives. On the other hand, determining the global status of scientific publications regarding music festivals with high social and economic impact is important for proper planning and sustainability of such events.

Originality/value

Music festivals are an important type of event in terms of mobility in the H&T industry. In this respect, it is in a state of change and development over the years. This research examined publications about music festivals in the H&T industry from the past to the present with a bibliometric approach. In this way, the development of publications produced on the relevant subject was revealed.

Purpose

The purpose of this study is to identify which technologies can be beneficial due to human resource shortages in events and to determine the areas in which these technological applications can be utilized.

Design/methodology/approach

This study is designed as a conceptual study that involves a review of the relevant literature, an examination of the current situation, and the presentation of conclusions and recommendations. The study first introduces the technologies used in events and identifies the areas where these technologies can replace human resources. It concludes with a summary of findings and recommendations.

Findings

Due to human resource shortages in events, technologies such as robots/robotics, AI, IoT, and AR/VR can be utilized effectively. Robots/robotics can manage participant registration, provide information on products and services, prepare and serve food and beverages, perform (e.g. as dancers or musicians), manage crowds, and ensure security. AI aids in event creation (names, slogans, logos), developing promotional materials, marketing, and data analysis. IoT supports participant registration, check-in processes, venue climate control, heat mapping, and gathering preference data on products and activities. AR/VR enables pre-event space visualization and arrangement, and enhances entertainment and experiences.

Originality/value

This study provides significant insights for both practitioners and academics by highlighting technological applications that can replace human resources in events. Furthermore, it holds value for academics conducting research in event planning and management, allowing them to understand the current situation and identify gaps in the literature for future research.

Purpose

This study aims to use TripAdvisor data to identify which themes and events will attract more interest in the future of tourism activities and to provide guidance to the industry accordingly.

Design/methodology/approach

This study used qualitative case study approach. To identify key themes in the top-rated activities, thematic analysis of user-generated content was conducted through MAXQDA 2020 Analytics Pro software.

Findings

The findings of this study indicate a growing trend in tourist preferences, with a notable increase in the popularity of wellness activities such as spa treatments and yoga retreats. Tourists also highly prefer cultural experiences like local festivals and historical tours, adventure activities such as hiking and water sports, and food-related activities like cooking classes and wine tastings. There is a significant trend towards sustainable and environmentally friendly tourism activities. These results underscore the need to cater to diverse tourist interests in developing future tourism offerings.

Practical implications

Developing innovative events, using data-driven marketing strategies, involving local communities, and catering to diverse preferences can enhance the sustainability and competitiveness of the tourism sector.

Social implications

Understanding tourists' tendencies towards cultural, adventurous and sustainable experiences helps tourism operators and managers to create offers that satisfy tourists while promoting environmentally friendly practices. This shift promotes cultural preservation, environmental protection and community involvement.

Originality/value

This study uniquely analyzes top-rated TripAdvisor activities to identify key trends in tourist preferences, highlighting the growing demand for cultural, adventurous, gastronomic, and sustainable tourism.

Purpose

This study investigates the roles of technological development, artificial intelligence (AI), and robots in the catering business and their effects on the labor force and staff shortages.

Design/methodology/approach

The impact of AI, robots, and technological advancements on the labor force is outlined. Secondary sources and the results of interviews with two highly experienced experts were used to identify the transformation or metamorphosis that affects the staff situation during catering operations. This is an opinion paper that explains why it contains many of the authors’ observations and experiences.

Findings

Technological equipment and AI have been used frequently in catering operations, and robots are not grooved. In the near future, these tools could be part of a solution for the staff shortage because, with their help, less-skilled workers could be doing some of the job in the catering business.

Research limitations/implications

The study is written from a limited perspective because of its qualitative nature and the fact that it is shaped by expert opinions and the author's views. It is expected that conducting the same study with a larger number of experts operating in various fields on similar topics in the future will lead to more effective results.

Practical implications

This research character is an opinion paper and qualitative. This research aims to explain the use of artificial intelligence, technological advancements, and robots and to explore their impacts on the labor force based on the opinions of experts and the author. The data obtained are expected to be useful for future labor force planning in catering businesses.

Social implications

This study provides an exploratory framework regarding staff shortages in catering businesses and the integration of technology, AI and robots.

Originality/value

Based on a literature review, only a limited number of studies have been conducted on the use of technology, artificial intelligence, and robots in kitchens. None of these studies investigated their impact on the labor force. Therefore, this study is both original and valuable.

Purpose

This study investigates the evolution of skilled personnel in airline operations driven by technological advancements. It aims to elucidate the changing personnel demands necessitated by technological innovations in the ground and flight services.

Design/methodology/approach

The impact of technological advancements on aviation services has been broadly outlined. Secondary sources were used to identify the relationship between technology and human resources in aviation and categorize the current situation. However, the main narrative was based on the author’s observations.

Findings

The progression of technology in air transportation has led to a reduction in the number of personnel involved and the time spent on human interactions. Technological advancements in aviation have predominantly affected three crucial domains: back offices, ground services, and flight services. A future trend foresees a substantial shift toward self-service in ground services, contributing to streamlined processes with minimal errors.

Practical implications

Airlines must consider candidates' ability to adapt to technological changes during the hiring process to enhance operational efficiency and customer satisfaction. The current staff should be supported by training programs to facilitate their adaptation to technology.

Social implications

This study provides a theoretical framework regarding changes in personnel requirements due to technological applications in aviation, the integration of technology into the sector, and the adaptation of current personnel to these technologies.

Originality/value

This perspective resonates with scholars engaged in the realms of aviation and tourism. This study assesses technological progress from both managerial and customer perspectives.

Purpose

This study aims to examine the variables that may influence the acceptance and adoption of robot-assisted services by various stakeholders in the tourist industry, namely in hotels.

Design/methodology/approach

This study utilized a qualitative research approach to investigate what may influence the acceptance and adoption of artificial intelligence (AI)-driven technologies in hotels in North Cyprus. Participants were selected for the study based on certain criteria using a referral sampling method.

Findings

The author have identified five core themes. (1) “Insufficient awareness;” (2) “Inadequate knowledge to operate robot-assisted services;” (3) “Limited budget;” (4) “Adherence to traditional management approaches” and (5) “Absence of incentives from tourism authorities.” This study establishes the foundation for future research and strategic initiatives aimed at enhancing the readiness of the hotel industry in North Cyprus to integrate robot-assisted services.

Practical implications

This research has practical consequences for hotel management employees in North Cyprus. The results may serve as guides for hotel stakeholders to enhance their understanding of the importance of innovation and establishing a competitive advantage in the rapidly growing hospitality business by identifying the pros and cons of adopting AI-driven technology.

Originality/value

To the best of the authors' knowledge, there have been few studies examining the viewpoints of managerial employees in North Cyprus hotels on the implementation of robot-assisted services. The authors examined several managerial employees in hotels to determine factors that might affect the adoption of AI-driven technology. The results are valuable for future research in the context of hotels in North Cyprus.

Purpose

This theme issue aims to explore the depth and breadth of automation and artificial intelligence’s (AI’s) impact on the hospitality and tourism industry.

Design/methodology/approach

The thematic examination of the articles presented in this theme issue highlights the central results concerning the strategic inquiry, especially regarding their addition to knowledge, which is vital for fostering idea creation and theoretical research beneficial to various stakeholders in the tourism and hospitality sector. Given the swift evolution of these technologies, grasping their utilization, advantages and obstacles is essential for industry experts, decision-makers and scholars.

Findings

This theme issue encapsulates the transformative impact of automation and AI in the tourism and hospitality industry, highlighting the juxtaposition of enhanced operational efficiency against employment security concerns. It emphasizes the need for ethical governance to address AI’s ethical dilemmas and security vulnerabilities. The exploration of consumer attitudes towards AI, particularly in service robots and facial emotion recognition technologies, is deemed crucial for leveraging AI’s full potential in service delivery. Furthermore, AI’s entry into gastronomy prompts a reevaluation of traditional culinary practices, advocating for a balance between technological innovation and the preservation of cultural heritage.

Originality/value

This theme issue stands out for its focused exploration of the transformative effects of automation and AI within the hospitality and tourism industry. Unlike broader discussions on technology in business, it delves into specific AI-driven innovations, operational changes and the resultant shifts in consumer behavior and industry standards. By curating a collection of empirical research, theoretical analyses and content analyses, this issue is providing important insights into how automation and AI are reshaping service delivery, management practices and strategic decision-making in an industry characterized by its intense customer focus and reliance on human-to-human interaction.

Purpose

This study aims to guide travel agencies to adapt their services to the expectations of digital nomads and to create new packages.

Design/methodology/approach

This study, which is undertaken with the social constructivism approach, is designed as a case study. Secondary data on Remote Year as the case, experiences were obtained within the Trustpilot application. Four hundred and eighty-seven useable comments made between 2016, the year of its establishment, and 2024 were accepted as documents. These data were supported by interviews.

Findings

The findings of the study basically identify that the services provided by RY provide physical, social and psychological support to the digital nomad and are therefore preferred.

Originality/value

This study attempts to address the lack of supply-side studies in the digital nomadism literature. The concept of NomadEase was introduced to the literature and the need for entrepreneurs to manage physical, social and psychological resources together and in harmony was emphasized.