Worldwide Hospitality and Tourism Themes最新文献

Purpose

This research aims to scrutinize the dwelling of digital nomads in postmodernism’s social, cultural and political context and to illuminate their post-tourist characteristics.

Design/methodology/approach

Using a conceptual approach and sociological considerations, the study closely investigates the characteristics of digital nomads and offers a postmodernist ontological, epistemological and methodological stance.

Findings

The study highlights the ambiguity of the concepts of digital nomadism and tourism. Furthermore, since every digital nomad is a potential tourist with a work-leisure balance, it points out the need to grasp tourism and work from a different perspective than the dichotomy of modernism.

Research limitations/implications

The postmodernist perspective offers a fruitful approach to illuminate the social conditions in which digital nomads dwell and concomitantly encompasses the tourist and nomad by rejecting dichotomies. The study also points out the need to place the agency of digital nomads in a broader context and analyze these mobilities from local and global interactions in addition to the nomads' point of view.

Originality/value

This study provides a new perspective on the relationship between digital nomads, postmodern conditions and their role as post-tourists.

Purpose

The paper aims to reveal the intellectual structure of studies on artificial intelligence (AI) in the fields of tourism and hospitality. Evaluations regarding the intellectual structure have been made based on co-author, co-word and citation.

Design/methodology/approach

The study is exploratory in nature. The study, using bibliometric analysis, provides a Web of Sciences (WOS) overview. The data has been obtained from the WOS database by coding as “artificial intelligence” and “tourism” and “hospitality.” VOSviewer program has been used to obtain and analyze the data.

Findings

The findings of the research show that studies on the use of AI in tourism and hospitality have become very popular, especially in the last 4 years. The authors of the study are working in the tourism and hospitality fields and have a high h-index. Generally, in current AI studies in tourism, topics such as robot, automation, ChatGPT, technology adoption and mechanical learning are studied. It has also been determined that topics related to the future of destinations and literature reviews are also discussed.

Research limitations/implications

Although this paper examines all studies identified as a result of filtering, the analysis is limited to 195 studies. However, due to the widespread use of AI in tourism-related studies recently, bibliometric analysis has been made with extensive filtering. As studies on the subject become more widespread in the coming years, it would be useful to repeat similar studies by filtering with more specific quotas.

Originality/value

There are a few similar studies on the subject in the field. However, these studies need to be repeated at certain periods. This paper contributes to monitoring the literature of AI studies, which are new to use in tourism and hospitality, and to the formation of a theoretical framework on the subject.

Purpose

The objective of this paper is to determine the impact of digital nomads on destination marketing.

Design/methodology/approach

The article was designed using a six-layer research onion. The research design was developed with an interpretive paradigm using an inductive multi-qualitative approach.

Findings

According to the results obtained, it was found that digital nomads play an important role in destination marketing and are effective in creating intentions to visit destinations.

Originality/value

The study reveals a methodologically different approach to the theme by analysing multi-qualitative data. The theoretical contribution of the article is that it shows that digital nomads' YouTube video posts regarding destinations are more effective on other digital nomads and those who want to become digital nomads.

Purpose

The safety-related features of destinations affect tourist experiences and consequently influence destination choices. This research investigates the role of spatial profile and safety in the destination choices of digital nomads.

Design/methodology/approach

The study was designed using the multi-research method. To determine the spatial patterns of digital nomads' destination choices, Getis-Ord’s Gi is utilized, and spatial regression techniques are employed to ascertain the role of safety in these choices.

Findings

The main result of the research is that the most visited cities are spatially clustered in Asia, Europe and America. In this regard, digital nomads' destination choices exhibit similarities to those of traditional tourists. However, safety plays a significant role in destination preferences.

Originality/value

The research findings provide valuable insight into the relationship between digital nomads' travel preferences and safety, thereby serving as a significant source of information for destination marketing and management.

Purpose

The authors focus on the strategic question in this article. It is aimed to draw a conceptual framework in line with the articles in the thematic issue to understand the rise of digital nomadism in tourism and to examine how it can be integrated into the tourism industry.

Design/methodology/approach

The article is based on a literature review and examination of existing research on the subject, with the aim of answering the research question and contributing to the development of future strategic thoughts.

Findings

Digital nomadism is changing traditional tourism models and offering new opportunities to industry stakeholders. In this context, digital nomadism is an important opportunity for countries that want to increase their tourism income.

Originality/value

This article explores the potential contributions of digital nomadism to the tourism industry and offers suggestions for developing strategic thinking in the industry.

Purpose

The aim of this article is to examine in depth the digital nomad lifestyle and its effects in the context of tourism and to create a perspective for the future by taking into account the findings of the articles in the thematic issue.

Design/methodology/approach

The theme question is examined through a review of the main findings and outcomes of this issue.

Findings

The digital nomad lifestyle stands out as an alternative form of tourism to traditional tourism models. Digital nomads are interested in cultural heritage and are effective in destination marketing just as social media influencers are. Gastronomic preferences and security perceptions of digital nomads play an important role in destination selection. Although digital nomads start out with a desire for independence and freedom, they want to come together with their peers in order to meet their social needs.

Originality/value

This article will serve as a significant resource for understanding the digital nomad lifestyle and for predicting future tourism trends.

Purpose

The purpose of this study is to reveal the relationship between digital nomadism and regional development.

Design/methodology/approach

In the research, an interpretive approach was used to obtain an in-depth understanding of the relationship between digital nomadism and regional development and to examine a specific issue in more detail.

Findings

Digital nomads are constantly traveling. In this way, they provide income transfer to the places they visit. They positively affect the promotion of the region and contribute to the increase of the human capital of the regions.

Research limitations/implications

Viewed from the development agency perspective as a representative of a regional development agency.

Practical implications

Tips are presented on how the digital nomad theme can be managed in regional development.

Social implications

Regional development does not only include economic development, but also prioritizes the subjective well-being of local residents. For this reason, it has been emphasized that digital nomad arrangements in the name of regional development should not only be perceived as attracting new generation tourists to the region, but will also be a tool for the sociocultural development of local residents.

Originality/value

This study outlines the issue of how digital nomadism has become an alternative tool in the regional development.

Purpose

This study aims to explore the emotional landscapes and spatial preferences of digital nomads, focusing on how sentiments expressed in destination reviews influence their mobility and destination choices.

Design/methodology/approach

Employing a lexicon-based sentiment analysis of social media comments and reviews, alongside advanced geographical information systems (GIS) mapping techniques, the study analyzes the emotional tones that digital nomads associate with various destinations worldwide.

Findings

The analysis reveals significant patterns of emotional sentiments, with trust and joy being predominant in preferred destinations. Spatial patterns identified through GIS mapping highlight the global distribution of these sentiments, underscoring the importance of emotional well-being in destination choice.

Practical implications

Insights from this study offer valuable guidance for Destination Management Organizations (DMOs) in strategic planning, enhancing destination appeal through targeted marketing strategies that resonate with the emotional preferences of digital nomads.

Originality/value

This research introduces a novel approach by integrating sentiment analysis with GIS to map the emotional and spatial dynamics of digital nomadism, contributing a new perspective to the literature on tourism and mobility.

Purpose

Although existing studies provide valuable insight into how destinations create stimuli that support meaningful experiences, perceptions of different experiencescapes in the tourism context remain to be explored. This research aims to explore the experiencescape stimuli of female digital nomads.

Design/methodology/approach

The study adopted a qualitative research method and was structured by combining multiple qualitative data collection tools with a triangulated approach to examining the experiencescape.

Findings

Based on the experiences of female digital nomads toward destinations, their perception of the experiencescape, which includes sensory, functional, social, natural and cultural stimuli, has been revealed. From the explanations regarding the metaphors, the female digital nomads in the research have positive perceptions about destination experiences and are satisfied with being digital nomads.

Research limitations/implications

The fact that the research is the first to focus on digital nomadism and experiencescape and that it reveals the perspective of female digital nomads who share their experiences in virtual communities, which is a research topic that is little emphasized in the literature, is a contribution to the theoretical framework on the subject. The practical contribution is that it will guide studies to improve and re-plan experiences in line with the stimuli emphasized by the female digital nomads studied. The results can play a supporting role in developing the market for female digital nomads.

Originality/value

This research offers a new perspective on exploring female digital nomads' perceptions of the destination experiencescape.