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EFFECT OF DIGITAL ADVERTISING ON CONSUMER SATISFACTION ON PACKAGED FOOD ITEMS IN ABIA STATE, NIGERIA 数字广告对尼日利亚阿比亚州包装食品消费者满意度的影响
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.279
NNANNA Joyce
The wave of globalization, fueled by advancement in technology, has produced a global economy and its attendant challenges to most producers and consumers as well. They are now required to produce suitable digitalized platforms to sustain the new economy. This calls for the use of constructivists innovative digitalized approaches to help consumers derive maximum satisfaction in the consumption and search for such products. Specifically, this study sought to determine the extent of usage of digital advertising platform by household for sourcing packaged food items (tomato puree, milk, noodles and seasoning cubes/sachets) in Abia State, Nigeria, ascertain the level that digital advertising has affected consumer’s perception of packaged food items and determine the extent to which digital advertising could help in increasing consumer satisfaction of packaged food items. The population of the study comprised of 730,673 correspondents. Multistage sampling technique was used to select a sample size of 450. The finding reveals that usage rate of digital advertising platform by household for sourcing packaged food items in Abia State, Nigeria is very low; there is a significant relationship between digital advertisement and consumer’s perception of packaged food items in Abia State. It was recommended that the in order to boost productivity and performance, management should include their staff in decision-making regarding packaging and digital advertising-related issues. These product-related factors influence customer loyalty to a large extent. This is due to research showing a strong correlation between digital advertising and how Abia State, Nigerian consumers perceive packaged food products.
在技术进步的推动下,全球化浪潮催生了全球经济,也给大多数生产者和消费者带来了随之而来的挑战。他们现在需要建立合适的数字化平台,以维持新经济的发展。这就需要使用建构主义的创新数字化方法,帮助消费者在消费和寻找这类产品时获得最大的满足感。具体而言,本研究试图确定尼日利亚阿比亚州家庭使用数字广告平台采购包装食品(番茄酱、牛奶、面条和调味料块/袋)的程度,确定数字广告对消费者对包装食品的认知的影响程度,并确定数字广告在多大程度上有助于提高消费者对包装食品的满意度。研究对象包括 730,673 名通讯员。采用多阶段抽样技术选取了 450 个样本。研究结果表明,尼日利亚阿比亚州家庭在采购包装食品时对数字广告平台的使用率非常低;数字广告与阿比亚州消费者对包装食品的认知之间存在显著关系。建议为了提高生产率和绩效,管理层应让员工参与有关包装和数字广告相关问题的决策。这些与产品相关的因素在很大程度上影响着顾客的忠诚度。这是因为研究表明,数字广告与尼日利亚阿比亚州消费者对包装食品的看法密切相关。
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引用次数: 0
CONSTRAINTS TO THE ADOPTION OF ERGONOMIC PRINCIPLES NEEDED BY GARMENT WORKERS IN GARMENT INDUSTRY IN SOUTH-EASTERN NIGERIA 尼日利亚东南部服装业工人采用人体工程学原则的制约因素
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.282
LEMCHI, Stella. N., OKEKE,Eucharia.N., MBAH, Cynthia. A., NWANORUE Gladys. I., OBI-ANYANWU,Jovita N.
The study focused on Constraints to the Adoption of Ergonomic Principles Needed by Garment Workers in their Garment Industry in South-eastern  Nigeria. Two research questions and one hypothesis guided the study. Descriptive survey research design was adopted for the study. The population consist of 267 garment workers drawn from the 19 registered garment companies in South-eastern Nigeria. Structured and validated questionnaire on Constraint to the Adoption of Ergonomic Principles Needed by Garment Workers in their Garment Industry in South-eastern  Nigeria was used for data collection. Data were analyzed using mean, standard deviation, and t- test. The findings showed that major factors mitigating against the adoption of ergonomic principles by garment workers include ignorance about the long-term effect of occupational injury, lack of training skill and experience on ergonomics, nonchalant attitude towards one’s health among others. Strategies for enhancing the adoption of the needed ergonomic principles include public enlightenment through radio, television, talk show, billboards etc., organizing seminar and workshops for grass root awareness on ergonomic principles among others. Based on the finding of the study, it was recommended that the identified strategies for enhancing the adoption of the needed ergonomic principles should be utilized to ensure grassroots awareness and sensitization on the obvious benefits of this proactive healthcare measures for a deep and far-reaching result.
本研究的重点是尼日利亚东南部服装行业的服装工人采用人体工程学原则的制约因素。本研究以两个研究问题和一个假设为指导。研究采用了描述性调查研究设计。研究对象包括来自尼日利亚东南部 19 家注册服装公司的 267 名服装工人。在收集数据时,使用了经过结构化和验证的调查问卷,内容是尼日利亚东南部服装行业的服装工人采用人体工程学原则的制约因素。采用平均值、标准差和 t 检验对数据进行了分析。研究结果表明,影响服装工人采用人体工程学原理的主要因素包括:对职业伤害的长期影响一无所知、缺乏人体工程学方面的培训技能和经验、对自身健康的不重视等。促进采用所需的人体工程学原则的策略包括通过广播、电视、脱口秀、广告牌等进行公共启蒙,组织研讨会和讲习班以提高基层对人体工程学原则的认识等。根据研究结果,建议利用已确定的促进采用所需的人体工程学原则的战略,确保提高基层对这一积极保健措施的明显益处的认识和敏感性,以取得深远的效果。
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引用次数: 0
SENSORY EVALUATION AND ACCEPTABILITY OF WATER YAM (DIOSCOREA ALATA) FLOUR FOR PRODUCTION SNACKS 用于制作点心的山药粉的感官评估和可接受性
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.276
ERADAJIRE, Blessing N., IMONIKEBE, Bridget.U
This study  assess the acceptability of processed water yam flour as a snack and its sensory evaluation. Using water yam flour and wheat flour in the ratios of 70:30 and 50:50, two distinct composite flour blends were created. As a control, there were samples made of wheat flour. The purpose of the study was to investigate the potential applications of Nigeria's freely obtainable water yam flour for making chinchin, cake, and cookies. In order to accomplish this, chinchin, cakes, and cookies made with water yam and wheat flour were prepared and then subjected to sensory analysis. Based on its appearance, color, flavor, texture, taste, mouth feel, crispiness, and overall acceptability, food products such chinchin, cake, and cookies were utilized to assess the  sensory acceptability. For sensory evaluation, an 8-point hedonic scale was employed. The mean separation was performed using the Duncan New Multiple Range Test. The data was analyzed using the mean(x) score, simple percentage, standard deviation (SD), and analysis of variance (ANOVA). To clarify how new recipe is created, the study used an experimental research approach.  It was evident from the findings that the judges accepted  chinchin, cakes, and cookie sampling. The study concluded that, with regard to the factors examined, there was no discernible variation in the judges' ratings. Based on the results, the researcher concluded that water yam flour can be used in place of wheat flour and that products  like chinchin, cakes, and cookies made with water yam flour should be encouraged by the  producers.
本研究评估了加工山药粉作为零食的可接受性及其感官评价。将山药粉和小麦粉按 70:30 和 50:50 的比例混合,制成两种不同的复合面粉。作为对照,还有用小麦粉制成的样品。这项研究的目的是调查尼日利亚可自由获取的山药粉在制作糯米粉、蛋糕和饼干方面的潜在应用。为此,我们制作了用山药粉和小麦粉制成的糯米糕、蛋糕和饼干,并对其进行了感官分析。根据其外观、颜色、风味、质地、味道、口感、酥脆度和整体可接受性,对山药、蛋糕和饼干等食品进行感官可接受性评估。感官评价采用 8 分享乐量表。采用邓肯新多重范围检验法进行均值分离。数据分析采用平均(x)分、简单百分比、标准差(SD)和方差分析(ANOVA)。为了弄清新配方是如何产生的,本研究采用了实验研究方法。 研究结果表明,评委们接受了中国菜、蛋糕和饼干的抽样。研究得出结论,就所考察的因素而言,评委的评分没有明显的差异。根据研究结果,研究人员得出结论认为,山药粉可以代替小麦粉,生产商应鼓励使用山药粉制作糯米糕、蛋糕和饼干等产品。
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引用次数: 0
A REVIEW OF THE INFLUENCE OF E-COMMERCE FOR THE FAMILY ECONOMIC ENHANCED TRANSACTION 电子商务对促进家庭经济交易的影响综述
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.280
USOROH, Comfort., EKONG, Ima
The family is a microeconomic unit of the larger society where family members engage in economic activities such as sales and purchases of goods and services. Technological advancements have significantly altered the techniques of family economics in recent times and enhanced transaction. This paper concentrates on the deployment of digital resources for family economics and transactions. It critically reviews the concept of e-commerce, the evolution, types, benefits, challenges and the influence of e-commerce on families. E-commerce, the activity of buying and selling goods and services online over the internet dates back to the early 1970s; expanded market, cost savings and competitive pricing, others include personalized shopping experience, improved efficiency and streamlined operations, enhanced customer engagement and feedback,  there are basically four types of e-commerce which are Peer-to-peer (P2P) which is a platform where a buyer and the seller interact with each other without the involvement of a middle person; Consumer-to-Consumer (C2C), which is a type of platform where the consumer trades goods and services directly with another consumer online; Business-to-Business (B2B), this is an online transaction between two business owners; and Business-to-Consumer (B2C), this is an online business between the consumer and the business owner. The methodology used in this research was a review of secondary data. The benefits of e-commerce are convenience and accessibility, global reach and expanded market, cost savings and competitive pricing, others include personalized shopping experience, improved efficiency and streamlined operations, enhanced customer engagement and feedback, consumer behaviour and decision making. The paper also identified some of the challenges of e-commerce as security and privacy concerns, logistics and fulfilment, building customer trust, regulatory compliance, competitive landscape and technological infrastructure. The influence of e-commerce on families are many and varied. They include convenience and time savings, cost savings and discounts, expanded product accessibility: convenience for busy parents, enhanced product research and decision-making and improved access for remote or limited mobility families. E-commerce is therefore a valuable digital resource for family economics for sustainable development.
家庭是大社会的一个微观经济单位,家庭成员在家庭中从事商品和服务买卖等经济活动。近代以来,技术进步极大地改变了家庭经济学的技术,促进了交易。本文集中探讨了家庭经济学和交易中数字资源的应用。它批判性地回顾了电子商务的概念、演变、类型、益处、挑战以及电子商务对家庭的影响。电子商务,即通过互联网在线买卖商品和服务的活动,可追溯到 20 世纪 70 年代初;它扩大了市场,节约了成本,提高了定价竞争力,还包括个性化购物体验,提高了效率,简化了操作,增强了客户参与和反馈,电子商务基本上有四种类型:点对点(P2P),即买卖双方在没有中间人参与的情况下进行互动的平台;消费者对消费者 (C2C),这是一种消费者直接与其他消费者在线交易商品和服务的平台;企业对企业 (B2B),这是两个企业主之间的在线交易;以及企业对消费者 (B2C),这是消费者与企业主之间的在线业务。本研究采用的方法是查阅二手资料。电子商务的好处是方便和可访问性、覆盖全球和扩大市场、节约成本和具有竞争力的定价,其他好处包括个性化购物体验、提高效率和简化运营、增强客户参与和反馈、消费者行为和决策制定。该文件还指出了电子商务面临的一些挑战,如安全和隐私问题、物流和履约、建立客户信任、监管合规、竞争格局和技术基础设施。电子商务对家庭的影响多种多样。它们包括方便和节省时间、节约成本和折扣、扩大产品的可及性:方便繁忙的父母、加强产品研究和决策、改善偏远或行动不便家庭的获取途径。因此,电子商务是家庭经济促进可持续发展的宝贵数字资源。
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引用次数: 0
HEALTHCARE PRACTICES AND DIGITAL TECHNOLOGIES AMONG PARENTS OF PUPILS ATTENDING FEDERAL COLLEGE OF EDUCATION (TECHNICAL) STAFF SCHOOL AKOKA, LAGOS. 拉各斯阿科卡联邦教育学院(技术)职工学校学生家长的保健实践和数字技术。
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.278
OYEGUNWA, Oluwatoyin, R, GBADEBO, Christiana T.
The study examined healthcare practices and Digital Technologies among parents of pupils attending Federal College of Education (Technical) Staff School Akoka, Lagos. Four (4) research questions were raised and answered to guide the conduct of the study. The study adopted a descriptive survey research study of which population of the study comprised parents of pupils attending FCE (T) staff school Akoka, Lagos numbering five hundred (500). The sample comprised of two hundred (200) parents constituting forty percent (40%) of the population.  Simple random sampling technique was used in the selection of pupils in the different classes to take the questionnaire home to their parents. It was concluded that healthcare practices and Digital Technologies among parents of pupils attending Federal College of Education (Technical) Staff School Akoka, Lagos is significant. It was also concluded that the parents shun all form of untrusted healthcare practices such as traditional medicine among others. Recommendations made among others is that Digital Technologies in health care practices should be made accessible to all and sundry.
本研究探讨了拉各斯阿科卡联邦教育学院(技术)职工学校学生家长的医疗保健实践和数字技术。提出并回答了四(4)个研究问题,以指导研究的开展。本研究采用了描述性调查研究方法,研究对象包括就读于拉各斯阿科卡联邦教育学院(技术)职工学校的五百(500)名学生家长。样本包括两百(200)名家长,占总人数的百分之四十(40%)。 在选择不同班级的学生时采用了简单随机抽样技术,以便将问卷带回家给家长。结果表明,在拉各斯阿科卡联邦教育学院(技术)职工学校就读的学生家长的医疗保健实践和数字技术具有重要意义。调查还得出结论,学生家长回避传统医学等一切形式的不可信的医疗保健做法。除其他外,还提出了以下建议:应让所有人都能在医疗保健实践中使用数字技术。
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引用次数: 0
CLOTHING CARE AND MAINTENANCE PRACTICES AMONG BOARDING SECONDARY SCHOOL STUDENTS IN ANAMBRA STATE 阿南布拉州寄宿中学生的衣物护理和保养习惯
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.281
OKONKWO, Cecilia .C, EZEMA, P.N, OBETA, A.O
This study focused on clothing care and maintenance practices of boarding students in Anambra state. Specifically, the study identified various clothing care and maintenance practices among boarding secondary school students in Anambra State. Two research questions and two hypotheses guided the study. The study adopted descriptive survey research. The population comprised 20,114 respondents, multi-stage sampling technique was used to get a sample size of 329 respondents consisting of 298 students (123 male and 175 female students) and 31 teachers (8 house masters, 12 house mistresses and 11 Home Economics teachers). Structured questionnaire which was validated by three experts was used for data collection.  The reliability of the instrument was determined using Crombach Alpha which yielded a reliability coefficient of 0.87. Data were analysed using mean and standard deviation. A mean of 2.50 was used as a cut off mean. The results of the study revealed that washing clothing items whenever it is dirty, removing stains as soon as it is noticed among others are clothing care and maintenance practices by boarding school students.  The study recommended that efforts should be made by teachers and house masters/mistresses to inculcate the skills of proper clothing care and maintenance in boarding students to improve their self-hygiene and this will facilitate their adoption of proper ways of clothing care and maintenance practices.
本研究重点关注阿南布拉州寄宿学生的衣物护理和保养习惯。具体而言,研究确定了阿南布拉州寄宿中学生的各种衣物护理和保养方法。本研究以两个研究问题和两个假设为指导。研究采用了描述性调查研究方法。研究对象包括 20,114 名受访者,采用多阶段抽样技术获得了 329 名受访者的样本量,其中包括 298 名学生(123 名男生和 175 名女生)和 31 名教师(8 名舍监、12 名舍监和 11 名家政学教师)。收集数据时使用了经三位专家验证的结构化问卷。 问卷的信度采用 Crombach Alpha 方法测定,信度系数为 0.87。数据采用平均值和标准差进行分析。平均值为 2.50,以此为分界线。研究结果表明,寄宿学校学生的衣物护理和保养方法包括脏了就洗、发现污渍后立即清除等。 研究建议,教师和舍监应努力向寄宿学生灌输正确的衣物护理和保养技能,以改善他们的自我卫生状况,这将有助于他们采用正确的衣物护理和保养方法。
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引用次数: 0
A PERCEPTION OF HOMEMAKERS’ ONLINE MENU ORDERS ON CONSUMERS’ SATISFACTION IN TANKE, ILORIN SOUTH LOCAL GOVERNMENT AREA, KWARA STATE 瓜拉州伊洛林南地方政府辖区坦克的家庭主妇网上订购菜单对消费者满意度的影响
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.286
JOHNSON,W.O., TIJANI, S.A., ABDULKADIR,S.O., ADEBISI, T.T.
The study investigated perception of homemakers’ online menu orders on consumers’ satisfaction in Tanke, Ilorin South Local Government Area. Five research questions were stated and four research hypotheses tested.  Structured questionnaire was used to solicit information from the respondents. The instrument was validated and found reliable at 0.75. Five-point Likert scales of Strongly Agree, Agree, Strongly Disagree, Disagree and Undecided were used to interpret the data. Frequency count, mean, standard deviation and Pearson Product-Moment Correlation (PPMC) were used to analyse the data. The findings show that majority of the respondents agreed on the types of menus available for online order with grand mean score of 3.51 and the prices of menus ordered online were within the ranges of #2,000.00 to #2,750.00 per plate. Majority of the respondents also agreed with the methods of online menu orders with mean score of 3.43 were 3.00 was the decision rule which is lesser than 3.51 and 3.43 respectively. There is no significant relationship between the types and prices of online menu orders on customers’ satisfaction. Online menu orders have proliferated and rapidly improved the traditional line-up for menu orders and the use of digital resource brings relief to individual. It was therefore recommended that more researches be conducted on technological benefits to consumers in rural areas.         
本研究调查了伊洛林南地方政府区坦克的家庭主妇网上订购菜单对消费者满意度的影响。研究提出了五个研究问题,并检验了四个研究假设。 研究采用结构化问卷向受访者征集信息。问卷经过验证,可靠度为 0.75。在解释数据时,采用了 "非常同意"、"同意"、"非常不同意"、"不同意 "和 "未定 "五点李克特量表。数据分析采用了频率计数、平均值、标准偏差和皮尔逊乘积-正相关(PPMC)。调查结果显示,大多数受访者同意网上订购菜单的种类,平均总分为 3.51,网上订购菜单的价格在每盘 #2,000.00 至 #2,750.00 之间。大多数受访者还同意网上订购菜单的方法,平均得分为 3.43,其中 3.00 为决定规则,分别低于 3.51 和 3.43。网上订餐的种类和价格与顾客满意度之间没有明显关系。网上订餐的激增迅速改善了传统的排队订餐方式,数字资源的使用为个人带来了便利。因此,建议对农村地区消费者的技术利益进行更多研究。
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引用次数: 0
PROXIMATE AND ORGANOLEPTIC ANALYSIS OF CARROT-FORTIFIED AND VANILLA FLAVOURED CAKES 胡萝卜强化蛋糕和香草风味蛋糕的近似物和感官分析
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.287
APATA, O. C., FASHIPE, J.T, MELUDU, N.T.
This study investigated the proximate and organoleptic properties of carrot-fortified and vanilla flavoured cake. Specifically, it determined: proximate composition of carrot-fortified and vanilla flavoured cake; and organoleptic properties of carrot-fortified and vanilla flavoured cake. Samples of the products were prepared using standard methods. The product was divided into two parts, one part was subjected to proximate analysis while the other part was subjected to sensory evaluation. Proximate analysis of carrot-fortified and vanilla flavoured cake was carried out using standard methods. Twenty panellists were involved in the sensory evaluation of the products. A 7-point hedonic scale was used to collect data on the organoleptic properties of the samples. Data for sensory evaluation were analysed using percentages (%). Result of proximate analysis showed that carrot-fortified cake had the highest content of protein (15.6%),  Moisture Content (15.6%), ash (2.4%), crude fibre (1.2%), Tannins (55mg/100g), Saponins (35mg/100g) 35, Ascorbic Acid (14.5mg/100g), Carotenoids (350µg/100g), Thiamine (0.21mg/100g), Riboflavin (0.17mg/100g), Niacin (2.65mg/100g) and lowest content of fat (25.0%), carbohydrate (42.2%) when compared to vanilla-flavoured cake. Also, the organoleptic result showed that carrot-fortified cake was ranked higher and accepted by the panellists when compared to vanilla flavoured cake based on the 7-point hedonic scale rating. Based on these findings it was recommended that: further research could be carried out on the shelf life of carrot cake and mode of preservation with the use of natural preservatives such as vinegar and physiochemical analysis of the cakes during different stages of storage.
本研究调查了胡萝卜强化蛋糕和香草风味蛋糕的近似物和感官特性。具体来说,它确定了:胡萝卜强化蛋糕和香草味蛋糕的近似成分;胡萝卜强化蛋糕和香草味蛋糕的感官特性。产品样品采用标准方法制备。产品分为两部分,一部分进行近似物分析,另一部分进行感官评价。采用标准方法对胡萝卜强化蛋糕和香草味蛋糕进行了近似物分析。20 名小组成员参与了产品的感官评价。采用 7 点享乐量表收集样品感官特性的数据。感官评价数据采用百分比(%)进行分析。近似分析结果表明,胡萝卜强化饼中蛋白质(15.6%)、水分(15.6%)、灰分(2.4%)、粗纤维(1.2%)、单宁酸(55 毫克/100 克)、皂苷(35 毫克/100 克)、抗坏血酸(14.与香草味蛋糕相比,该蛋糕的脂肪(25.0%)和碳水化合物(42.2%)含量最低。此外,感官结果表明,与香草味蛋糕相比,胡萝卜强化蛋糕的7点享乐量表评分更高,更容易被小组成员接受。根据这些研究结果,建议进一步研究胡萝卜蛋糕的保质期和使用醋等天然防腐剂的防腐模式,以及蛋糕在不同储存阶段的理化分析。
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引用次数: 0
E-MARKETING OF PASTRY AND DOUGH PRODUCTS AND CONSUMERS’ SATISFACTION OF SERVICE QUALITY DELIVERY IN LAGOS STATE 拉各斯州糕点和面团产品的电子营销与消费者对服务质量的满意度
Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.274
OGBONNA Kemi .P, ADENIJI Oluwatoyin. O, OGABI Temitope F.
The study determined e-marketing of pastry and dough products and customer satisfaction on Service Quality Delivery in Mainland Local Government Area of Lagos State. Four research questions guided the study. Descriptive survey design was adopted. Population for the study was 1,500 household members. Sample size for the study was 306 which comprised of household members in Mainland Local Government Area of Lagos State. Questionnaire was used for data collection. The questionnaire was validated by three experts from the Home Economics Department, University of Lagos. Reliability of the instrument was determined through test-re-test method and a reliability co-efficient of 0.97 was obtained using spearman’s rank correlation method. Findings indicated that the pastry and dough products commonly purchased online included cakes, meat pies, fish pie, chin chin among others. The most commonly delivery method was the use of courier service. Findings also revealed that customers are satisfied with marketing vendors when food products ordered are delivered in good condition and when food products ordered are delivered timely. Results showed that the problem customers face in e-marketing of pastry and dough products delivery includes the delivering of product that are not of the same shape, size and quality with the particular products ordered. It was concluded that the right delivery method should be adopted to ensure that food product ordered are same as food products delivered. Among recommendations made were that e-marketing vendors should ensure that pastry and dough products ordered are same with products delivered.
该研究确定了拉各斯州内地地方政府地区糕点和面团产品的电子营销以及客户对服务质量的满意度。本研究以四个研究问题为指导。采用描述性调查设计。研究对象为 1,500 个家庭成员。研究样本量为 306 个,包括拉各斯州内地地方政府辖区的家庭成员。问卷用于数据收集。拉各斯大学家政学系的三位专家对问卷进行了验证。通过测试-再测试法确定了问卷的可靠性,并使用矛曼等级相关法获得了 0.97 的可靠性系数。研究结果表明,网购的糕点和面团产品通常包括蛋糕、肉馅饼、鱼馅饼和下巴等。最常见的送货方式是使用快递服务。调查结果还显示,如果订购的食品能完好无损地送达,如果订购的食品能及时送达,顾客就会对营销供应商感到满意。结果表明,客户在糕点和面团产品电子营销交付中面临的问题包括交付的产品与订购的特定产品形状、大小和质量不一致。结论是,应采用正确的交付方法,以确保订购的食品与交付的食品一致。提出的建议包括,电子营销供应商应确保所订购的糕点和面团产品与所交付的产品一致。
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引用次数: 0
CHALLENGES OF DIGITAL ECONOMY AMONG HOUSEHOLDS IN UMUIKAA OKWU OLOKORO IN UMUAHIA SOUTH LOCAL GOVERNMENT AREA ABIA STATE 阿比亚州乌姆瓦希亚南地方政府辖区乌姆瓦希亚奥奎奥洛科罗家庭的数字经济挑战
Pub Date : 2024-02-12 DOI: 10.61868/njhe.v12i9.271
ONWEH, N. A., ESIOWU, A. P., ONWEH, V. E
This study determined the extent to which households in Umuikaa participated in digital economy and illuminated on the challenges they encountered. The area of the study was Umuikaa Okwu Olokoro in Umuahia South Local Government Area Abia State Nigeria. The study adopted a descriptive research design. The population of the study was 97 households in Umuikaa. The study adopted a total population sampling. Two research objectives, two research questions and one hypothesis guided the study. The in.strument for data collection was a 20-item structured four points rating scale questionnaire. Three experts validated the instrument. A reliability of 0.86 was obtained using Cronbach Alpha Reliability Test Method. Findings of the study revealed that rural household in Umuikaa participated averagely in digital economy. The findings further revealed the challenges limiting rural household participation in digital economy. Among others were, cost of training on digitalization, lack of digital marketing skills, cost of digital tools and constantly changing technologies. The hypothesis revealed that 62.5% of the hotiseholds participated in digital economy. The study recommended that data which is the oil that drive digital economy should be subsidized by the government in order to make it affordable for rural households. Again, good networking without hitches should be installed in rural communities to encourage digital economy participation and rural inclusion among others.
本研究确定了乌姆伊卡家庭参与数字经济的程度,并阐明了他们遇到的挑战。研究区域是尼日利亚阿比亚州乌姆乌伊亚南地方政府区的乌姆乌伊卡-奥克乌-奥洛科罗。研究采用了描述性研究设计。研究对象为 Umuikaa 的 97 户家庭。研究采用了总人口抽样法。本研究以两个研究目标、两个研究问题和一个假设为指导。数据收集工具是一份 20 个项目的结构化四点评分量表问卷。三位专家对问卷进行了验证。采用 Cronbach Alpha 可靠性测试法得出的信度为 0.86。研究结果显示,Umuikaa 的农村家庭参与数字经济的程度一般。研究结果进一步揭示了限制农村家庭参与数字经济的挑战。其中包括数字化培训成本、缺乏数字营销技能、数字工具成本和不断变化的技术。假设显示,62.5% 的家庭参与了数字经济。研究建议,作为数字经济驱动力的数据应得到政府补贴,使农村家庭能够负担得起。此外,应在农村社区安装良好的无障碍网络,以鼓励参与数字经济和农村融入等。
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Nigeria Journal of Home Economics (ISSN: 2782-8131)
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