Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how reviewer photos affects consumers to make a purchase decision by using eventrelated potentials (ERPs). At the behavioral level, participants demonstrated a higher purchase rate with a shorter RT in situations with reviewer photos compared to situations without reviewer photos. Meanwhile, at the neural level, compared with situations without reviewer photos, situations with reviewer photos attracted more rapid attention resources at the early automatic processing phase, which induced a greater P2 amplitude, then mobilized more sustained attention allocation at the cognitive monitoring phase due to its evolutionary significance which elicited a more negative N2 amplitude, and finally resulted in a better evaluative categorization with higher motivational and emotional arousal due to its social presence which evoked a larger late positive potential (LPP) amplitude at the late elaborate cognitive processing phase. Those results illuminated the neural pathway of purchase decision-making when consumers were exposed in different conditions of reviewer photo. Moreover, the current study provided evidence for the underlying influence of reviewer photo on purchase decision-making in online shopping.
Young adults' ability to recall a story about others, especially of an older adult, may be influenced by culture-based views on aging. In the present study, we extended a perspective-taking paradigm designed by Sullivan et al. (2010) by adding a cultural component to the methodology and testing participants' perspective-taking performance. Participants from the United States and Hong Kong heard two stories about a 25-year-old and a 75-year-old character from either location. Overall, we found that both groups recalled more negative than positive events. However, Hong Kong partici pants, who showed a more negative view of aging than US participants, used more negative words to describe the older adult than the young adult story. These findings suggest an intricate relation ship between culture-based views of aging and the language used in the recall of emotional events.
The present study investigated the impact of task-irrelevant emotional images on the retention of information in spatial working memory (WM). Two experiments employed a delayed matching to-sample task where participants had to maintain the locations of four briefly presented squares. After a short retention interval, a probe item appeared and participants were required to indicate whether the probe position matched one of the previously occupied square positions. During the retention interval, task-irrelevant negative, positive, or neutral emotional pictures were presented. The results revealed a dissociation between negative and positive affect on the participants' ability to hold spatial locations in WM. While negative affective pictures reduced WM capacity, positive pictures increased WM capacity relative to the neutral images. Moreover, the specific valence and arousal of a given emotional picture was also related to WM performance: While higher valence enhanced WM capacity, higher levels of arousal in turn reduced WM capacity. Together, our findings suggest that emotions up- or down-regulate attention to items in WM and thus modulate the short term storage of visual information in memory.
The purpose of this study was to investigate the role of memory for prior cognitive operations and availability of declarative memory elements in long-term semantic priming. The impetus for this investigation was the role of working memory (WM) in complex cognitive processing. Empirical estimates of WM are too limited to explain complex cognitive processes. Therefore, contemporary models of WM propose access to long-term memory (LTM) to expand these limits. The priming literature provides one theoretical mechanism for access to LTM: long-term semantic priming. However, explanations for long-term semantic priming include both increased availability of LTM elements and the facilitation of prior cognitive operations. Our goal was to examine if the facilitation of prior cognitive operations is dependent on the availability of previously encountered LTM elements. A task used in previous research proposed to capture the facilitation of cognitive operations coupled with a directed forgetting manipulation was used to examine this relationship. Three experiments were conducted to that end. All experiments resulted in facilitation of the procedure of categorization. Experiments 1 and 2 additionally found relatively poor recognition for items that participants were told to forget despite the fact that categorization was facilitated for related items. Experiment 3 resulted in similarly poor recognition for category names that participants were told to forget. Taken together, the experiments in this investigation demonstrate a clear separation between the cognitive operations and declarative elements of the categorization task. Namely, the continued availability of declarative elements is not necessary for the subsequent facilitation of categorization operations.
The present study was designed to investigate the representation of calorie levels in space. Previously an association between numerical magnitude and space has been established, namely, the Spatial Numerical Association of Response Codes (SNARC) effect. The spatial-numerical association reveals representation of smaller and larger numbers by the left and right sides, respectively. In addition, previous studies showed that spatial arrangement of foods in space affects the food selection behavior. In three experiments, the presence of an association between calorie magnitude and space was tested to understand how it could potentially affect food selection behavior. Reaction times were recorded to investigate the speed of information processing. In Experiment 1, locations of low and high calorie food stimuli were (in)congruent in terms of the space-calorie association. In Experiment 2, endogenous spatial cues were used to bias attention to investigate if this bias would lead to formation of the space-calorie association. Finally, Experiment 3 investigated whether green and red colors evoke approach or avoidance behavior and prevent formation of the space-calorie association. In all experiments, results revealed lack of an association between space and calorie, that is, presenting low/high calorie items on the left/right hemispace, respectively, did not modulate the processing speed.
Go is a classical Chinese mind game and a highly popular intellectual pursuit in East Asia. In a survey at two Go tournaments (one of them the largest in Europe), we measured cognitive reflection and decision in strategic games (using the classical "beauty contest" game) (N = 327). We found that Go players in our survey had outstanding average cognitive reflection test (CRT) scores: 2.51 among all participants and 2.80 among players of high master level (dan). This value easily outperforms previous measurements, for example, of undergraduates at top universities. The CRT score was closely related to the playing strength, but not to the frequency of playing. On the other hand, frequent players tended to have higher theory of mind, regardless of their playing strengths. However, selfreported patience was not statistically significantly correlated with Go strength or playing frequency.
Theory of mind (ToM) research assumes an idealized ability in adults (Begeer et al., 2010). Links between ToM and social skills are often presupposed and some researchers argue that claims about the relationship between the two are often broad and unjustified (Hughes & Leekam, 2004; Liddle & Nettle, 2006). Perspective-taking (PT) has been heavily implicated in social cognition (Ruby & Decety, 2004) and is commonly placed under the title of ToM (Baron-Cohen, 2000). However, it is suggested that ToM and PT are not the same skills and may in fact be two distinct forms of social cognition (Cutting & Dunn, 1999). The current study explored the relationship between PT and social skills within a typically developed adult population. Eighty participants completed the Social Skills Inventory (SSI, Riggio & Carney, 2003) in addition to a computerised PT task. Greater PT ability was associated with greater social ability. Expressivity and control scores were predicted by PT ability, indicating that greater PT ability is predictive of greater control skills and expressivity skills in individuals and vice versa. Greater emotional intelligence has been associated with superior PT ability and higher expressivity in individuals (Goleman, 1995; Schutte et al., 2001). We suggest that emotional intelligence could be contributing to the relationship between expressivity and PT. Additionally, as both control behaviors and PT abilities place a demand on cognitive resources (Richards & Gross, 2000; Surtees et al., 2016), we argue that the same executive processes are utilized in both abilities.