Pub Date : 2022-09-21DOI: 10.1177/17496020221129516
Axelle Asmar, T. Raats, Leo Van Audenhove
Since 2020, Netflix has emphasised the diversity of representation the platform provides through its content. Following the publication of its diversity report, the streamer positions itself as a driver of inclusion for underrepresented communities in film and television industries. This article examines how Netflix rhetorically frames the emphasis on diversity in its corporate communication. Based on a thematic analysis of Netflix’s press releases, it explores how Netflix uses its branding of diversity to generate a transnational appeal. The article outlines four strategies which highlight the cultural and industrial practices deployed by the streamer to gain competitive advantages.
{"title":"Streaming difference(s): Netflix and the branding of diversity","authors":"Axelle Asmar, T. Raats, Leo Van Audenhove","doi":"10.1177/17496020221129516","DOIUrl":"https://doi.org/10.1177/17496020221129516","url":null,"abstract":"Since 2020, Netflix has emphasised the diversity of representation the platform provides through its content. Following the publication of its diversity report, the streamer positions itself as a driver of inclusion for underrepresented communities in film and television industries. This article examines how Netflix rhetorically frames the emphasis on diversity in its corporate communication. Based on a thematic analysis of Netflix’s press releases, it explores how Netflix uses its branding of diversity to generate a transnational appeal. The article outlines four strategies which highlight the cultural and industrial practices deployed by the streamer to gain competitive advantages.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"72 1","pages":"24 - 40"},"PeriodicalIF":1.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73190648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-15DOI: 10.1177/17496020221127183
Alexa Scarlata
Netflix’s status as a personalised service has been central to its business proposition and brand. However, recent changes to include community-based metrics within the user interface – such as the 2020 addition of a national top 10 feature – denote a shift in corporate strategy from personalisation to communal discovery. This article uses a critical communications and media industry studies approach to consider both the data being produced by the top 10 ranking and the broader industrial function of the list, especially within a longer history of audience measurement.
{"title":"‘What are people watching in your area?’: Interrogating the role and reliability of the Netflix top 10 feature","authors":"Alexa Scarlata","doi":"10.1177/17496020221127183","DOIUrl":"https://doi.org/10.1177/17496020221127183","url":null,"abstract":"Netflix’s status as a personalised service has been central to its business proposition and brand. However, recent changes to include community-based metrics within the user interface – such as the 2020 addition of a national top 10 feature – denote a shift in corporate strategy from personalisation to communal discovery. This article uses a critical communications and media industry studies approach to consider both the data being produced by the top 10 ranking and the broader industrial function of the list, especially within a longer history of audience measurement.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"156 1","pages":"7 - 23"},"PeriodicalIF":1.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79895026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-14DOI: 10.1177/17496020221122184
Trisha Dunleavy
Small Axe, a series of five films, has brought innovation and prestige to TV drama not only for its overdue history of Caribbean migrant experiences in post-war Britain but also for its transformative representations of Black British people. The article examines three areas of the Small Axe production and text in recognition of their importance to these achievements: its creative genesis as a TV drama inspired by the under-representation of Britain’s Caribbean diaspora; the opportunities it gained as a BBC commission and Amazon coproduction; and the indicators and outcomes of its deployment of the four ‘markers’ of Third Cinema textuality.
{"title":"‘Black Lives Have Always Mattered’: Cultural specificity and transformative representations in Small Axe","authors":"Trisha Dunleavy","doi":"10.1177/17496020221122184","DOIUrl":"https://doi.org/10.1177/17496020221122184","url":null,"abstract":"Small Axe, a series of five films, has brought innovation and prestige to TV drama not only for its overdue history of Caribbean migrant experiences in post-war Britain but also for its transformative representations of Black British people. The article examines three areas of the Small Axe production and text in recognition of their importance to these achievements: its creative genesis as a TV drama inspired by the under-representation of Britain’s Caribbean diaspora; the opportunities it gained as a BBC commission and Amazon coproduction; and the indicators and outcomes of its deployment of the four ‘markers’ of Third Cinema textuality.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"18 1","pages":"185 - 205"},"PeriodicalIF":1.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48881250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-08DOI: 10.1177/17496020221124704
Felicia Istad, M. Kim, N. Curran
This article analyses how three South Korean multicultural-themed reality television programmes discursively produce Koreanness. We ground our study in scholarship on ‘othering’ and the notion of banal nationalism (Billig, 1995) and conduct a thematic analysis of the shows. Our findings show that the programmes adopt a Korea-foreign dichotomy that becomes a lens through which viewers can vicariously experience the existence of a unified South Korean culture. We argue that the juxtaposition of a Korean ‘us’ against a foreign ‘them’ precludes imagining a more pluralistic South Korea – even as the programmes ostensibly celebrate South Korea’s increasing diversity.
{"title":"Banal Koreanness: National imagery in multicultural-themed television shows","authors":"Felicia Istad, M. Kim, N. Curran","doi":"10.1177/17496020221124704","DOIUrl":"https://doi.org/10.1177/17496020221124704","url":null,"abstract":"This article analyses how three South Korean multicultural-themed reality television programmes discursively produce Koreanness. We ground our study in scholarship on ‘othering’ and the notion of banal nationalism (Billig, 1995) and conduct a thematic analysis of the shows. Our findings show that the programmes adopt a Korea-foreign dichotomy that becomes a lens through which viewers can vicariously experience the existence of a unified South Korean culture. We argue that the juxtaposition of a Korean ‘us’ against a foreign ‘them’ precludes imagining a more pluralistic South Korea – even as the programmes ostensibly celebrate South Korea’s increasing diversity.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"58 1","pages":""},"PeriodicalIF":1.0,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81436572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.1177/17496020221104971
S. Bull
Maria Sulimma, Gender and Seriality: Practices and Politics of Contemporary US Television Edinburgh: Edinburgh University Press, 2021; 264pp.: ISBN 9781474473958 £80 (hbk), 9781474473965 £ 19.99 (pbk forthcoming), 9781474473989 £80 (ePub) and Isabel C Pinedo, Difficult Women on Television Drama: The Gender Politics of Complex Women in Serial Narratives. London and New York: Routledge, 2021; 202pp.: ISBN 9780367468675 £96 (hbk), 9781003031598 £29.59 (ebk)
《性别与连续性:当代美国电视的实践与政治》(爱丁堡:爱丁堡大学出版社，2021年);264页。: ISBN 9781474473958英镑80 (hbk)， 9781474473965英镑19.99 (pbk即将出版)，9781474473989英镑80 (ePub)和伊莎贝尔C皮涅多，电视剧中的困难女性:连环叙事中复杂女性的性别政治。伦敦和纽约:劳特利奇出版社，2021;202页。: ISBN 9780367468675£96 (hbk)， 9781003031598£29.59 (ebk)
{"title":"Book Review: Gender and Seriality: Practices and Politics of Contemporary US Television","authors":"S. Bull","doi":"10.1177/17496020221104971","DOIUrl":"https://doi.org/10.1177/17496020221104971","url":null,"abstract":"Maria Sulimma, Gender and Seriality: Practices and Politics of Contemporary US Television Edinburgh: Edinburgh University Press, 2021; 264pp.: ISBN 9781474473958 £80 (hbk), 9781474473965 £ 19.99 (pbk forthcoming), 9781474473989 £80 (ePub) and Isabel C Pinedo, Difficult Women on Television Drama: The Gender Politics of Complex Women in Serial Narratives. London and New York: Routledge, 2021; 202pp.: ISBN 9780367468675 £96 (hbk), 9781003031598 £29.59 (ebk)","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"34 1","pages":"336 - 339"},"PeriodicalIF":1.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75849904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.1177/17496020221104970
P. Carelli
detrimental to the positive progress of their representation, including, for instance, what she identifies as ‘the temporary lesbian’, ‘the dead lesbian’, and ‘the evil lesbian’. Each example is diligently examined by McNicholas Smith in her consideration of the development of lesbian visibility over time, and the extent to which progress has been made, with arguments that remain clear, engaging and accessible throughout. Whilst the scope of analysis may be limited somewhat through its primary focus on examining case studies of teenage lesbians who are both white and cis-gendered, McNicholas Smith’s research provides an overview of the current state of lesbian representation, introducing the subject to researchers interested in queer studies or, more specifically, lesbian representation and becoming a useful foundation for further research.
{"title":"Book Review: Sporting Realities. Critical Readings of the Sports Documentary","authors":"P. Carelli","doi":"10.1177/17496020221104970","DOIUrl":"https://doi.org/10.1177/17496020221104970","url":null,"abstract":"detrimental to the positive progress of their representation, including, for instance, what she identifies as ‘the temporary lesbian’, ‘the dead lesbian’, and ‘the evil lesbian’. Each example is diligently examined by McNicholas Smith in her consideration of the development of lesbian visibility over time, and the extent to which progress has been made, with arguments that remain clear, engaging and accessible throughout. Whilst the scope of analysis may be limited somewhat through its primary focus on examining case studies of teenage lesbians who are both white and cis-gendered, McNicholas Smith’s research provides an overview of the current state of lesbian representation, introducing the subject to researchers interested in queer studies or, more specifically, lesbian representation and becoming a useful foundation for further research.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"31 1","pages":"333 - 336"},"PeriodicalIF":1.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90527005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.1177/17496020221104969
Jade Evans
{"title":"Book Review: Lesbians on Television: New Queer Visibility & the Lesbian Normal","authors":"Jade Evans","doi":"10.1177/17496020221104969","DOIUrl":"https://doi.org/10.1177/17496020221104969","url":null,"abstract":"","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"40 1","pages":"331 - 333"},"PeriodicalIF":1.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85311643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-26DOI: 10.1177/17496020221121505
C. Geraghty
{"title":"Favourite books about the BBC: Archives, anecdotes, policies and programmes","authors":"C. Geraghty","doi":"10.1177/17496020221121505","DOIUrl":"https://doi.org/10.1177/17496020221121505","url":null,"abstract":"","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"9 1","pages":"436 - 451"},"PeriodicalIF":1.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74444549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-23DOI: 10.1177/17496020221121441
Ekwutosi Sanita Nwakpu
Although the dominant narrative among Africans is that Western media portray Africa in a one-sided and negative way, this belief is being challenged as a result of the intervention of the BBC’s Africa Eye documentaries. Although the series focuses on the dark side of Africa, it succeeds in revealing, in great detail, hidden stories about Africa, particularly Nigeria, of which many citizens were ignorant. As such, negative coverage may help to correct social anomalies and chart a way forward for correcting them. This development is a game-changer that has restored Nigerian audiences' confidence in Western media.
{"title":"BBC Africa Eye and changing perceptions of Western media among Nigerian audiences","authors":"Ekwutosi Sanita Nwakpu","doi":"10.1177/17496020221121441","DOIUrl":"https://doi.org/10.1177/17496020221121441","url":null,"abstract":"Although the dominant narrative among Africans is that Western media portray Africa in a one-sided and negative way, this belief is being challenged as a result of the intervention of the BBC’s Africa Eye documentaries. Although the series focuses on the dark side of Africa, it succeeds in revealing, in great detail, hidden stories about Africa, particularly Nigeria, of which many citizens were ignorant. As such, negative coverage may help to correct social anomalies and chart a way forward for correcting them. This development is a game-changer that has restored Nigerian audiences' confidence in Western media.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"2002 1","pages":"385 - 391"},"PeriodicalIF":1.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82883935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-23DOI: 10.1177/17496020221116230
Iveta Jansová, Alena Macková, C. Elavsky, J. Macek
In the context of constantly changing media communication and the behavior of different actors engaging it, our paper seeks to map current transformations and adaptations to changes within Czech audiences with a special interest in their media routines and strategies for choosing media sources. As it still remains rather unclear how the post-televisual audience members decide regarding content sources, platforms or services, our main aim is to discover on what basis audiences decide to use or avoid either illegal or non-authorized content sources or legal or paid services. To do so, we examined two datasets, namely semi-structured interviews with audiences and survey on Czech adult population. As the Czech industry media market is rather small and conservative with notable changes in online sector largely occurring within the last five years, Czech audiences represent an important and unique population for the study of differences between paying and non-paying post-televisual audiences.
{"title":"Beyond stealing: The determinants/motivations of Czech audiences to pay for audiovisual content","authors":"Iveta Jansová, Alena Macková, C. Elavsky, J. Macek","doi":"10.1177/17496020221116230","DOIUrl":"https://doi.org/10.1177/17496020221116230","url":null,"abstract":"In the context of constantly changing media communication and the behavior of different actors engaging it, our paper seeks to map current transformations and adaptations to changes within Czech audiences with a special interest in their media routines and strategies for choosing media sources. As it still remains rather unclear how the post-televisual audience members decide regarding content sources, platforms or services, our main aim is to discover on what basis audiences decide to use or avoid either illegal or non-authorized content sources or legal or paid services. To do so, we examined two datasets, namely semi-structured interviews with audiences and survey on Czech adult population. As the Czech industry media market is rather small and conservative with notable changes in online sector largely occurring within the last five years, Czech audiences represent an important and unique population for the study of differences between paying and non-paying post-televisual audiences.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"38 1","pages":""},"PeriodicalIF":1.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77427401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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