Pub Date : 2022-08-09DOI: 10.55115/communicare.v3i1.2112
I. P. A. Saskara, Made Ika Kusuma Dewi
Desa Tumbakbayuh, Mengwi, Badung menyimpan salah satu alat musik tradisional yang dinamai gambelan Saron. Gambelan saron adalah seperangkat gambelan ( 1 pasang) terbuat dari bambu yang diiringi 2 buah gangsa atau lebih digunakan untuk mengiringi Upacara Dewa Yadnya. Gambelan saron yang terbuat dari bambu menggunakan alat pukul dari kayu di bentuk bulat dan mempunyai tangkai yang terbuat dari penyalin dan Gangsa yang mengiringi Saron tersebut menggunakan alat pukul yang terbuat dari cula kerbau berbentuk kerucut. Satu orang penabuh menggunakan dua panggul. Penelitian ini bertujuaan untuk mengetahui dan mengkaji fungsi komunikasi gambelan saron sebagai sarana maupun media komunikasi.Metode yang digunakan dalam penelitian ini mempergunakan jenis penelitian deskriptif kualitatif dan wawancara. Dijabarkan interprestasi teori komunikasi terhadap seni gambelan saron sebagai sarana komunikasi dan fungsi gambelan saron sebagai media komunikasi sosial. Fungsi komunikasi sosial dan keyakinan atas begitu pentingnya peran gamelan Saron dalam konteks ritual keagamaan upacara Dewa Yadnya, membentuk sebuah tradisi yang mengakar dan tumbuh berkembang menjadi mitos yang dipercaya. Mitos tersebut hidup dan berkelanjutan dari satu generasi ke generasi berikutnya hingga kini dengan meyakini atas begitu pentingnya peran gamelan Saron dalam konteks keagamaan upacara Dewa Yadnya sebagai pengiring Ida Betara yang ber-stana ditempat suci yang diupacarai. Sebagai sarana komunikasi yang memiliki nilai-nilai komunikasi sosial yang luhur. Gambelan saron, juga mempunyai makna kehidupan bermasyarkat saling menghargai, tolong-menolong dan saling melengkapi yang satu dengan yang lainnya seperti sebuah nada didalam gambelan saron yang bersatu membentuk sebuah alunan melodi yang indah.
{"title":"GAMBELAN SARON SEBAGAI MEDIA KOMUNIKASI SOSIAL DI DESA ADAT TUMBAKBAYUH MENGWI BADUNG","authors":"I. P. A. Saskara, Made Ika Kusuma Dewi","doi":"10.55115/communicare.v3i1.2112","DOIUrl":"https://doi.org/10.55115/communicare.v3i1.2112","url":null,"abstract":"Desa Tumbakbayuh, Mengwi, Badung menyimpan salah satu alat musik tradisional yang dinamai gambelan Saron. Gambelan saron adalah seperangkat gambelan ( 1 pasang) terbuat dari bambu yang diiringi 2 buah gangsa atau lebih digunakan untuk mengiringi Upacara Dewa Yadnya. Gambelan saron yang terbuat dari bambu menggunakan alat pukul dari kayu di bentuk bulat dan mempunyai tangkai yang terbuat dari penyalin dan Gangsa yang mengiringi Saron tersebut menggunakan alat pukul yang terbuat dari cula kerbau berbentuk kerucut. Satu orang penabuh menggunakan dua panggul. Penelitian ini bertujuaan untuk mengetahui dan mengkaji fungsi komunikasi gambelan saron sebagai sarana maupun media komunikasi.Metode yang digunakan dalam penelitian ini mempergunakan jenis penelitian deskriptif kualitatif dan wawancara. Dijabarkan interprestasi teori komunikasi terhadap seni gambelan saron sebagai sarana komunikasi dan fungsi gambelan saron sebagai media komunikasi sosial. Fungsi komunikasi sosial dan keyakinan atas begitu pentingnya peran gamelan Saron dalam konteks ritual keagamaan upacara Dewa Yadnya, membentuk sebuah tradisi yang mengakar dan tumbuh berkembang menjadi mitos yang dipercaya. Mitos tersebut hidup dan berkelanjutan dari satu generasi ke generasi berikutnya hingga kini dengan meyakini atas begitu pentingnya peran gamelan Saron dalam konteks keagamaan upacara Dewa Yadnya sebagai pengiring Ida Betara yang ber-stana ditempat suci yang diupacarai. Sebagai sarana komunikasi yang memiliki nilai-nilai komunikasi sosial yang luhur. Gambelan saron, juga mempunyai makna kehidupan bermasyarkat saling menghargai, tolong-menolong dan saling melengkapi yang satu dengan yang lainnya seperti sebuah nada didalam gambelan saron yang bersatu membentuk sebuah alunan melodi yang indah.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46055567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-09DOI: 10.55115/communicare.v3i1.2209
Nyoman Ariyoga
Pemanfaatan media sosial telah masuk dalam inovasi dan kreatifitas bagi instansi-instansi pemerintah. Media sosial sangat bermanfaat bagi para penyuluh, sebagai salah satu cara yang efektif dalam memberikan pengetahuan dan bimbingan bagi masyarakat binaan. Penyuluhan dengan media sosial mempunyai fungsi untuk mempermudah masyarakat dalam memahami informasi yang ingin disampaikan dan sebagai wujud inovasi dan kreatifitas penyuluh agama Hindu. Penelitian ini bertujuan dengan adanya transformasi digital merupakan peluang besar bagi seorang penyuluh agama Hindu dalam memberikan penyuluhan kepada masyarakat binaan, dalam membangun karakter manusia Hindu yang berlandaskan ajaran dharma. Penelitian ini adalah deskritif kualitatif, yang bertujuan mengeksplorasi fenomena, aktifitas sosial, sikap, persepsi, kepercayaan, dan pemikiran orang lain yang terdapat dalam penelitian secara mendalam. Pengumpulan data dalam penelitian ini menggunakan tiga cara yaitu pertama wawancara, observasi non partisipan, ketiga dokumentasi yaitu mencari dokumentasi kegiatan penyuluhan agama Hindu dalam media sosial. Teknik analisis data yang digunakan dalam artikel ini dengan sistem kerja secara bertahap dari mengklarifikasi, menginterpretasi, dan menarik kesimpuulan. Adapun hasilnya adalah seorang penyuluh agama Hindu menggunakan metode penyuluhan yang disebut dengan Sad Dharma yaitu: dharma wacana, dharma tula, dharma gita, dharma sedana, dharma yatra, dharma santi. Selain itu secara umum penyuluh agama Hindu memiliki tiga fungsi, yaitu fungsi konsultatif, fungsi advokatif, informatif dan edukatif . Media sosial merupakan bagian baru dari jejaring sosial, sebagaimana dalam media sosial memuat interaktif yang sangat tinggi. Sejalan dengan itu penyuluhan agama Hindu memanfaatkan media sosial seperti mempergunakan platform youtube, facebook, group whatshapp sesuai dengan perkembangan tekhnologi komunikasi dimasa sekarang.
{"title":"STRATEGI KOMUNIKASI PENYULUH AGAMA HINDU DI ERA TRASFORMASI DIGITAL","authors":"Nyoman Ariyoga","doi":"10.55115/communicare.v3i1.2209","DOIUrl":"https://doi.org/10.55115/communicare.v3i1.2209","url":null,"abstract":"Pemanfaatan media sosial telah masuk dalam inovasi dan kreatifitas bagi instansi-instansi pemerintah. Media sosial sangat bermanfaat bagi para penyuluh, sebagai salah satu cara yang efektif dalam memberikan pengetahuan dan bimbingan bagi masyarakat binaan. Penyuluhan dengan media sosial mempunyai fungsi untuk mempermudah masyarakat dalam memahami informasi yang ingin disampaikan dan sebagai wujud inovasi dan kreatifitas penyuluh agama Hindu. Penelitian ini bertujuan dengan adanya transformasi digital merupakan peluang besar bagi seorang penyuluh agama Hindu dalam memberikan penyuluhan kepada masyarakat binaan, dalam membangun karakter manusia Hindu yang berlandaskan ajaran dharma. Penelitian ini adalah deskritif kualitatif, yang bertujuan mengeksplorasi fenomena, aktifitas sosial, sikap, persepsi, kepercayaan, dan pemikiran orang lain yang terdapat dalam penelitian secara mendalam. Pengumpulan data dalam penelitian ini menggunakan tiga cara yaitu pertama wawancara, observasi non partisipan, ketiga dokumentasi yaitu mencari dokumentasi kegiatan penyuluhan agama Hindu dalam media sosial. Teknik analisis data yang digunakan dalam artikel ini dengan sistem kerja secara bertahap dari mengklarifikasi, menginterpretasi, dan menarik kesimpuulan. Adapun hasilnya adalah seorang penyuluh agama Hindu menggunakan metode penyuluhan yang disebut dengan Sad Dharma yaitu: dharma wacana, dharma tula, dharma gita, dharma sedana, dharma yatra, dharma santi. Selain itu secara umum penyuluh agama Hindu memiliki tiga fungsi, yaitu fungsi konsultatif, fungsi advokatif, informatif dan edukatif . Media sosial merupakan bagian baru dari jejaring sosial, sebagaimana dalam media sosial memuat interaktif yang sangat tinggi. Sejalan dengan itu penyuluhan agama Hindu memanfaatkan media sosial seperti mempergunakan platform youtube, facebook, group whatshapp sesuai dengan perkembangan tekhnologi komunikasi dimasa sekarang.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42506068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1393
Samuel Mekonnen, G. Angelopulo
This paper assesses Integrated Marketing Communication (IMC) and brand contact integration in three areas that have received insufficient research attention. The study was conducted in a region that has received little research coverage (Ethiopia), a low involvement product sector (brewing) and from the theoretical perspective of the Nordic School. Following a series of in-depthinterviews and an inductive content analysis, we find that the brewer’s messaging is similar to the international norm, differing only in emphasis and application. Publicity and personal promotion are emphasised, product quality receives great attention, the company concentrates on a narrowly defined service interface, and a strong market-back strategy is evident in its communications. The Nordic School model of brand contact integration offers a heuristic prism for the assessment of communication integration, and we conclude that IMC principles are firmly embedded in the marketing communication practice of the Ethiopian brewer, but with characteristics that are specific to its unique market conditions.
{"title":"Brand contact integration in the Ethiopian beer market","authors":"Samuel Mekonnen, G. Angelopulo","doi":"10.36615/jcsa.v41i1.1393","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1393","url":null,"abstract":"This paper assesses Integrated Marketing Communication (IMC) and brand contact integration in three areas that have received insufficient research attention. The study was conducted in a region that has received little research coverage (Ethiopia), a low involvement product sector (brewing) and from the theoretical perspective of the Nordic School. Following a series of in-depthinterviews and an inductive content analysis, we find that the brewer’s messaging is similar to the international norm, differing only in emphasis and application. Publicity and personal promotion are emphasised, product quality receives great attention, the company concentrates on a narrowly defined service interface, and a strong market-back strategy is evident in its communications. The Nordic School model of brand contact integration offers a heuristic prism for the assessment of communication integration, and we conclude that IMC principles are firmly embedded in the marketing communication practice of the Ethiopian brewer, but with characteristics that are specific to its unique market conditions.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"25 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82019190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1395
Tsietsi Mmutle
Research on how communication contributes directly to high levels of employee engagement within the workplace is still relatively under-prioritised in public relations and corporate communication literature. Although some evidence exists on the relationship between internal communication strategies and employee engagement outcomes, the accentuated value that can bederived from internal communication practice is yet to be fully explored. The purpose of this study is to reposition and recognise the strategic nature of internal communication in maximising and cultivating high levels of employee engagement for organisational performance and success. The study explores the strategic importance of internal communication in accordance with amanagement philosophy anchored on collaborative, open and transparent communication. By using semi-structured interviews with managers and focus group discussions with employees, the study found that organisational engagement emanating from a strong management philosophy as part of the internal communication strategy empowered employees to perform beyond prescriptive expectations. Also, employees viewed the management philosophy as an avenue for the attainment of organisational goals, enabledthrough ‘one-on-one caring’ interviews with managers, which centered on the sensitivity of collaborative internal communication efforts. The efficacy level of internal communication was a key determinant of the organisation’s engagement efforts. More so, internal communication was also used to facilitate the dialogic exchange of information and often cultivated diverse opinions to improve operational efficiency through the attainment of strategic communal relationships.
{"title":"(Re-)Positioning and recognising the influence of internal communication on employee engagement for maximum organisational performance","authors":"Tsietsi Mmutle","doi":"10.36615/jcsa.v41i1.1395","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1395","url":null,"abstract":"Research on how communication contributes directly to high levels of employee engagement within the workplace is still relatively under-prioritised in public relations and corporate communication literature. Although some evidence exists on the relationship between internal communication strategies and employee engagement outcomes, the accentuated value that can bederived from internal communication practice is yet to be fully explored. The purpose of this study is to reposition and recognise the strategic nature of internal communication in maximising and cultivating high levels of employee engagement for organisational performance and success. The study explores the strategic importance of internal communication in accordance with amanagement philosophy anchored on collaborative, open and transparent communication. By using semi-structured interviews with managers and focus group discussions with employees, the study found that organisational engagement emanating from a strong management philosophy as part of the internal communication strategy empowered employees to perform beyond prescriptive expectations. Also, employees viewed the management philosophy as an avenue for the attainment of organisational goals, enabledthrough ‘one-on-one caring’ interviews with managers, which centered on the sensitivity of collaborative internal communication efforts. The efficacy level of internal communication was a key determinant of the organisation’s engagement efforts. More so, internal communication was also used to facilitate the dialogic exchange of information and often cultivated diverse opinions to improve operational efficiency through the attainment of strategic communal relationships.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"31 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75561642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1394
B. Mbatha
Social networking sites are regarded as useful catalysts for enhancing organisational work productivity and creativity. In the wake of the COVID-19 pandemic, the spin-offs associated with these particular platforms have become even more evident. Consequently, this study sought to explore the added benefits of using social networking sites to improve the work productivity and creativity of selected urban tourism-related Small and Medium Enterprises (SMEs) in the City of Tshwane, South Africa. The exploration of the researchquestions of the study suggests a theoretical framework that consists of key elements of diffusion and adoption of technology. As a result, Roger’s Diffusion of Innovations Theory proved to be most applicable as it offers a relevant analytical framework for the dissemination and adoption of technology. The study adopted a qualitative approach by conducting interviews with a targetedpopulation of SME service providers in the context of Pretoria (Tshwane) in the Gauteng province. The sample consisted of 50 such service providers that were selected using purposive sampling. Sampled SMEs included: 20 "bed and breakfasts", 20 guest houses, and 10 tour operators. Interviews were then conducted with their relevant managers. The data were analysed using open coding, where dominant themes from the discussions were identified and discussed in detail.
{"title":"Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa","authors":"B. Mbatha","doi":"10.36615/jcsa.v41i1.1394","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1394","url":null,"abstract":"Social networking sites are regarded as useful catalysts for enhancing organisational work productivity and creativity. In the wake of the COVID-19 pandemic, the spin-offs associated with these particular platforms have become even more evident. Consequently, this study sought to explore the added benefits of using social networking sites to improve the work productivity and creativity of selected urban tourism-related Small and Medium Enterprises (SMEs) in the City of Tshwane, South Africa. The exploration of the researchquestions of the study suggests a theoretical framework that consists of key elements of diffusion and adoption of technology. As a result, Roger’s Diffusion of Innovations Theory proved to be most applicable as it offers a relevant analytical framework for the dissemination and adoption of technology. The study adopted a qualitative approach by conducting interviews with a targetedpopulation of SME service providers in the context of Pretoria (Tshwane) in the Gauteng province. The sample consisted of 50 such service providers that were selected using purposive sampling. Sampled SMEs included: 20 \"bed and breakfasts\", 20 guest houses, and 10 tour operators. Interviews were then conducted with their relevant managers. The data were analysed using open coding, where dominant themes from the discussions were identified and discussed in detail. ","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"46 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81370238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1397
P. Waititu, R. Barker
Online knowledge-sharing (OKS) behaviour has become a critical and inevitable component in recognising knowledge as a valuable resource to enhance an organisation’s competitive advantage. Hence, this study aimed to investigate the organisational factors that determine OKS behaviour in an online environment within the context of savings and loans cooperative organisations (SACCOs) in Kenya. A comprehensive literature review revealed that limited studies have been conducted to investigate the role of organisational factors in OKS behaviour from a knowledge-based perspective. The study used quantitative and qualitative research to collect and analyse data in a case study by means of three data collection instruments: online self-administered questionnaires, a moderator’s guide and an interview schedule. The accessible population of the study comprised 485 employees in selected SACCOs in Nakuru city. A sample of 245 was selected for the survey and another sample of 72 employees who participated in the survey (eight from each SACCO) was selected to take part in the focus group discussions. In addition, eight senior managers took part in the in-depth interviews. An environment conducive to working and a friendly organisational culture were identified by employees as the key determinates of their OKS behaviour in the organisation. Hence, it is argued that it is critical for SACCOs to develop strategies capable of modifying the working environment and organisational culture to enhance employees’ OKS behaviour through online internal communication (OIC) tools.
{"title":"Organisational factors as determinants for online knowledge-sharing behaviour","authors":"P. Waititu, R. Barker","doi":"10.36615/jcsa.v41i1.1397","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1397","url":null,"abstract":"Online knowledge-sharing (OKS) behaviour has become a critical and inevitable component in recognising knowledge as a valuable resource to enhance an organisation’s competitive advantage. Hence, this study aimed to investigate the organisational factors that determine OKS behaviour in an online environment within the context of savings and loans cooperative organisations (SACCOs) in Kenya. A comprehensive literature review revealed that limited studies have been conducted to investigate the role of organisational factors in OKS behaviour from a knowledge-based perspective. The study used quantitative and qualitative research to collect and analyse data in a case study by means of three data collection instruments: online self-administered questionnaires, a moderator’s guide and an interview schedule. The accessible population of the study comprised 485 employees in selected SACCOs in Nakuru city. A sample of 245 was selected for the survey and another sample of 72 employees who participated in the survey (eight from each SACCO) was selected to take part in the focus group discussions. In addition, eight senior managers took part in the in-depth interviews. An environment conducive to working and a friendly organisational culture were identified by employees as the key determinates of their OKS behaviour in the organisation. Hence, it is argued that it is critical for SACCOs to develop strategies capable of modifying the working environment and organisational culture to enhance employees’ OKS behaviour through online internal communication (OIC) tools.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"2 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72901094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1399
M. Mabika
The rapid advancement of Information and Communication Technologies (ICTs) has heightened misuse of internet-based technologies by young people. Besides increased integration due to availability and access to mobile communication technologies, students today indulge in cyberbullying where they harass, insult and stalk each other. Scholars have researched extensively on cyberbullying in institutions of higher learning globally and how victims try to cope with the problem. However, there is a dearth of literature on the gendered perspective of cyberbullying in institutions of higher learning in Southern Africa. Using the Social Information Processing Theory, the study examined the phenomenon of cyberbullying at a rural university in South Africa. The key questions of the study were: How do male and female victims perceive cyberbullying? How do male and female victims react to cyberbullying? Does cyberbullying have the same effects on students of different gender? Data were collected using semi-structured interviews and questionnaires targeted at male and female victims of cyberbullying at University of Venda. Findings revealed inconsistencies in how male and female victims perceived and reacted to cyberbullying.
{"title":"The gendered perspective of cyberbullying: The case of a rural University in Limpopo","authors":"M. Mabika","doi":"10.36615/jcsa.v41i1.1399","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1399","url":null,"abstract":"The rapid advancement of Information and Communication Technologies (ICTs) has heightened misuse of internet-based technologies by young people. Besides increased integration due to availability and access to mobile communication technologies, students today indulge in cyberbullying where they harass, insult and stalk each other. Scholars have researched extensively on cyberbullying in institutions of higher learning globally and how victims try to cope with the problem. However, there is a dearth of literature on the gendered perspective of cyberbullying in institutions of higher learning in Southern Africa. Using the Social Information Processing Theory, the study examined the phenomenon of cyberbullying at a rural university in South Africa. The key questions of the study were: How do male and female victims perceive cyberbullying? How do male and female victims react to cyberbullying? Does cyberbullying have the same effects on students of different gender? Data were collected using semi-structured interviews and questionnaires targeted at male and female victims of cyberbullying at University of Venda. Findings revealed inconsistencies in how male and female victims perceived and reacted to cyberbullying.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"2006 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86592470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1400
Simamkele Bokolo, Eliza Govender
Oral PrEP promotion is a key aspect of combination prevention efforts to increase opportunities for HIV prevention among adolescent girls and young women (AGYW) who are at higher risk of infection. Research suggests that communication efforts often adopt an individualistic decision-making approach that is devoid of the multiple influences that impact young women’s HIV preventative choices. Schools and educators are increasingly being identified as key role players and influencers of decision making among young women. The promotion of PrEP uptake among AGYW of school going age, thus requires an exploration of perceptions of educators about the related benefits and barriers to PrEP uptake among school girls. A qualitative study using a purposive sampling method was used to sample 6 high schools in Vulindlela, a district with the highest HIV incidents among AGYW in KwaZulu-Natal. Semi-structured interviews were conducted with a total of twelve Life Orientation educators and senior staff members from the 6 selected high schools. The data was transcribed and analysed thematically using the culture-centred approach. The findings suggested that educators acknowledged the benefits of PrEP in curbing HIV infection rates among young women. However, these benefits were clouded by barriers and concerns around minimal, or poor condom use as a result of oral PrEP use which could promote promiscuity and minimalise efficacy. These findings highlight the need for more contextual community-driven communication strategies around PrEP, and emphasise the value of a community-centred approach that promotes dialogue among key role players, like educators, to further enhance PrEP communication.
{"title":"Educators' perceptions on the benefits and barriers of oral PrEP uptake among adolescent girls and young women in Vulindlela, KwaZulu-Natal","authors":"Simamkele Bokolo, Eliza Govender","doi":"10.36615/jcsa.v41i1.1400","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1400","url":null,"abstract":"Oral PrEP promotion is a key aspect of combination prevention efforts to increase opportunities for HIV prevention among adolescent girls and young women (AGYW) who are at higher risk of infection. Research suggests that communication efforts often adopt an individualistic decision-making approach that is devoid of the multiple influences that impact young women’s HIV preventative choices. Schools and educators are increasingly being identified as key role players and influencers of decision making among young women. The promotion of PrEP uptake among AGYW of school going age, thus requires an exploration of perceptions of educators about the related benefits and barriers to PrEP uptake among school girls. A qualitative study using a purposive sampling method was used to sample 6 high schools in Vulindlela, a district with the highest HIV incidents among AGYW in KwaZulu-Natal. Semi-structured interviews were conducted with a total of twelve Life Orientation educators and senior staff members from the 6 selected high schools. The data was transcribed and analysed thematically using the culture-centred approach. The findings suggested that educators acknowledged the benefits of PrEP in curbing HIV infection rates among young women. However, these benefits were clouded by barriers and concerns around minimal, or poor condom use as a result of oral PrEP use which could promote promiscuity and minimalise efficacy. These findings highlight the need for more contextual community-driven communication strategies around PrEP, and emphasise the value of a community-centred approach that promotes dialogue among key role players, like educators, to further enhance PrEP communication.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"26 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77075941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1396
Muriel Serfontein-Jordaan, D. Bornman
Considering the recent corporate scandals faced by the South African capital market, stakeholders are understandably more sceptical about the accuracy and transparency of information being communicated to them. An integral stakeholder group which forms part of the success of an organisation is its investors. Since investors have increasing demands and specific information needs, it is essential that organisations communicate relevant and useful information by means of investor relations. However, despite its importance, academic research in the field of investor relations, specifically in terms of communication, is lacking and does not correlate with the importance of the function in corporate practice. The aim of this study was to critically evaluate the current IR practices of JSE listed organisations; to determine whether these aforementioned organisations participate in dialogic engagement with investors. This was done by investigating investor relations theory within the broader context of dialogic theory. The research design employed in this study was an interpretive multiple case study qualitative inquiry. The findings are the culmination and outcome of a synthesis of an in-depth literature review, a content analysis of communicative products- and semi-structured interviews with the investor relations officers of the case organisations.
{"title":"Dialogic communication management theory and engagement with investors","authors":"Muriel Serfontein-Jordaan, D. Bornman","doi":"10.36615/jcsa.v41i1.1396","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1396","url":null,"abstract":"Considering the recent corporate scandals faced by the South African capital market, stakeholders are understandably more sceptical about the accuracy and transparency of information being communicated to them. An integral stakeholder group which forms part of the success of an organisation is its investors. Since investors have increasing demands and specific information needs, it is essential that organisations communicate relevant and useful information by means of investor relations. However, despite its importance, academic research in the field of investor relations, specifically in terms of communication, is lacking and does not correlate with the importance of the function in corporate practice. The aim of this study was to critically evaluate the current IR practices of JSE listed organisations; to determine whether these aforementioned organisations participate in dialogic engagement with investors. This was done by investigating investor relations theory within the broader context of dialogic theory. The research design employed in this study was an interpretive multiple case study qualitative inquiry. The findings are the culmination and outcome of a synthesis of an in-depth literature review, a content analysis of communicative products- and semi-structured interviews with the investor relations officers of the case organisations.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"41 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86881183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-05DOI: 10.36615/jcsa.v41i1.1392
Allen Munoriyarwa, Albert Chibuwe
Drawing on a media-centric framing theory, and utilising qualitative framing analysis, we examine how selected mainstream newspapers in South Africa framed Sino- South Africa relationships. We observe the ubiquity of negative anti-Chinese frames in the South African mainstream media. We demonstrate that these largely negative frames on China clustered around key issues: its economic relationship with South Africa; human rights issues; and China’s political ties with African regimes. We argue that the negative frames were a result of newspapers’ sourcing routines. Furthermore, we argue that anti-Chinese frames in the South African media sync neatly with a growing negative public perception of China, sustained by global media especially in the West and the US.
{"title":"Is this not colonization?: Framing Sino-South African relations in South Africa’s mainstream press","authors":"Allen Munoriyarwa, Albert Chibuwe","doi":"10.36615/jcsa.v41i1.1392","DOIUrl":"https://doi.org/10.36615/jcsa.v41i1.1392","url":null,"abstract":"Drawing on a media-centric framing theory, and utilising qualitative framing analysis, we examine how selected mainstream newspapers in South Africa framed Sino- South Africa relationships. We observe the ubiquity of negative anti-Chinese frames in the South African mainstream media. We demonstrate that these largely negative frames on China clustered around key issues: its economic relationship with South Africa; human rights issues; and China’s political ties with African regimes. We argue that the negative frames were a result of newspapers’ sourcing routines. Furthermore, we argue that anti-Chinese frames in the South African media sync neatly with a growing negative public perception of China, sustained by global media especially in the West and the US.","PeriodicalId":51949,"journal":{"name":"Communicare-Journal for Communication Sciences in Southern Africa","volume":"188 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79741062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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