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WHAT INSPIRES CONSUMERS TO PAY MORE: MEDIATING EVIDENCE OF BRAND PREFERENCE 是什么促使消费者支付更多:品牌偏好的中介证据
Q3 Social Sciences Pub Date : 2021-12-01 DOI: 10.22598/iele.2021.8.2.3
Sara Mahmood, S. Jabeen, M. Fiaz, Mobina Farasat, Muhammad Farhan
The recent developments in branding have changed the market trend, and people are willing to pay more for branded products. The basic aim of this research work is to investigate the impact of brand image on the customer’s willingness to pay more/ price premium for the branded products. This study also focuses on how customers brand preferences mediate this relationship. A deductive approach has been used for this study. The population of this research is the consumers of the fast-food industry. To evaluate the hypothesized relationship, the data is collected from 550 students from three different universities in Lahore, Pakistan. The SPSS Amos software has been used to analyze the data through correlation coefficient and regression analysis. This research study provides useful information to policy-makers in identifying and analyzing the factors that can play an essential role in building a favorable brand image in the minds of customers.
最近品牌的发展改变了市场趋势,人们愿意为品牌产品支付更多的钱。本研究工作的基本目的是调查品牌形象对消费者愿意为品牌产品支付更多/价格溢价的影响。本研究也关注顾客的品牌偏好如何中介这种关系。本研究采用了演绎法。本研究的对象是快餐行业的消费者。为了评估假设的关系,数据是从巴基斯坦拉合尔三所不同大学的550名学生中收集的。采用SPSS Amos软件,通过相关系数和回归分析对数据进行分析。本研究为决策者提供了有用的信息,以识别和分析在顾客心目中建立良好品牌形象的关键因素。
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引用次数: 0
CURRENT STATUS, STANDARDIZATIONAND CERTIFICATION-RELATED REGULATORY CHALLENGES FACING UKRAINE WITH ITS EU PARTNERSHIP AGENDA 乌克兰在欧盟伙伴关系议程中面临的现状、标准化和认证相关监管挑战
Q3 Social Sciences Pub Date : 2021-12-01 DOI: 10.22598/iele.2021.8.2.10
Maryna Derevyanko, Harold Neal, M. Lazarenko, A. Bolotina, V. Zelensky
This study assesses the existing initiatives of the Ukrainian government in the field of regulation of standardization and certification, related to the implementation of the EU-Ukraine Association Agreement, and the adaptation of Ukrainian legislation to European standards. The study intends to identify the challenges that may create barriers for Ukrainian businesses in this area and to determine the areas and prospects of the politically motivated regulation related to their overcoming. Considering the evolution of regulation in the relevant area in Ukraine, the study gives grounds to assert that in recent years the government has made significant efforts in adapting national standards of a technical regulation to the EU legislation, which are related to simplification of standardization and certification procedures and access to both EU and Ukrainian markets. In practical terms, this study is of interest not only to lawyers but also for all businesses focusing both on European and Ukrainian markets.
本研究评估了乌克兰政府在标准化和认证监管领域的现有举措,涉及欧盟-乌克兰协会协议的实施,以及乌克兰立法对欧洲标准的适应。这项研究旨在确定可能对乌克兰企业在这一领域造成障碍的挑战,并确定与克服这些障碍有关的具有政治动机的管制的领域和前景。考虑到乌克兰相关领域法规的演变,该研究给出了理由,认为近年来政府在使技术法规的国家标准适应欧盟立法方面做出了重大努力,这与标准化和认证程序的简化以及进入欧盟和乌克兰市场有关。实际上,这项研究不仅对律师有意义,而且对所有关注欧洲和乌克兰市场的企业也有意义。
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引用次数: 0
LEGAL AND ECONOMIC ASPECTS OF MONETARY REGULATION OF THE EUROPEAN SYSTEM OF CENTRAL BANKS 欧洲中央银行体系货币调控的法律和经济方面
Q3 Social Sciences Pub Date : 2021-12-01 DOI: 10.22598/iele.2021.8.2.4
V. Tuliakov, H. Alekseievska, S. Yakubovsky
Monetary regulation is one of the most important components of government policy. The monetary regulation policy of the European Central Bank has undergone important transformations over the past ten years as a result of measures that were taken in response to the global financial crisis of 2008. Today the main problem of the ECB is not inflation, but stimulation of the post-crisis development of European countries. As a result, many new elements have been added to the ideology and practice of monetary regulation. Moreover, new challenges, such as a pandemic, are prompting the ECB to seek new means of influencing financial markets and, ultimately, the real sector of the economy. The paper presents the modern system of monetary regulation in the EU, characterizes its structure and legal status. The consequences of the application of unconventional measures of monetary regulation in the EU in the period after the 2008 crisis and during the COVID 19 crisis were determined. The effectiveness of the ECB's actions in overcoming the crisis was analyzed. On the example of the decision of the Federal Constitutional Court of Germany, the reasons were identified and the consequences of the conflict between the EU legislation and national legislation in the issue of the jurisdiction of monetary regulation were assessed. © 2021 University of Zagreb Faculty of Economics and Business. All rights reserved.
货币调控是政府政策最重要的组成部分之一。由于为应对2008年全球金融危机而采取的措施,欧洲央行的货币调控政策在过去十年中发生了重要转变。如今,欧洲央行的主要问题不是通胀,而是刺激危机后欧洲国家的发展。因此,货币调控的思想和实践中增加了许多新的元素。此外,流行病等新挑战正促使欧洲央行寻求影响金融市场并最终影响实体经济部门的新手段。本文介绍了欧盟现代货币监管体系,阐述了其结构和法律地位。确定了欧盟在2008年危机后和COVID - 19危机期间采用非常规货币监管措施的后果。分析了欧洲央行在克服危机方面的行动的有效性。以德国联邦宪法法院的判决为例,分析了在货币监管管辖权问题上欧盟立法与国家立法冲突的原因,并对其后果进行了评估。©2021萨格勒布大学经济与商业学院。版权所有。
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引用次数: 3
PREVENTION OF TAKING AND KILLING OF HOSTAGES: INTERNATIONAL LEGAL REGULATION 防止劫持和杀害人质:国际法律规定
Q3 Social Sciences Pub Date : 2021-07-15 DOI: 10.22598/IELE.2021.8.1.8
Oleksandr Sainchyn, O. Kuchynska, Y. Tsyganyuk, M. Hromova
In the 21st century, the threat of international terrorism has replaced the threat of “classic” military confrontations inherent in previous centuries. Despite the fact that terrorist attacks are usually aimed at achieving political goals, however, human lives often become a means of achieving such goals, which creates many challenges not only for world politics and global security but also for internal legal regulation. The issue of the legal definition of the taking and killing of hostages as the methods and types of committing terrorist acts is often fraught with significant difficulties. Using the method of comparative legal analysis, this study analyzes the legal norms of the Criminal Code of Ukraine, which provide for punishment for the murder of hostages, as well as some problems of interpreting these legal norms in the context of foreign experience. Having studied these circumstances, the authors emphasize the importance of differentiating the dispositive norms of the Criminal Code of Ukraine related to the murder of hostages. The study shows that the Crimi* Oleksandr Sainchyn, Kherson State University, Odesa, Ukraine; sainchynole@ukr.net. ** Oksana Kuchynska, Institute of Law, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine; okskuchynska@ukr.net. *** Volodymyr Hryniuk, Institute of Law, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine; volhryniuk@ukr.net. **** Yuliya Tsyganyuk, Khmelnytsky Institute of Interregional Academy of Personnel Management, Khmelnytsky, Ukraine; tsyganyukyu@yahoo.com. **** Maryna Hromova, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine; marhromova@yahoo.com. Intereulaweast, Vol. VIII (1) 2021 154 nal Code of Ukraine contains identical legal norms providing for legal liability for the same criminal offense: the premeditated murder of a hostage and the taking of a hostage, which led to grave consequences. The study raises the question and encourages discussion as to whether the lack of direct intent in the killing of hostages is possible. Since scientific and theoretical developments in this direction and the practical testing of criminal law norms for the murder of a hostage and the taking of a hostage leave many open questions, criminal lawyers are given the opportunity for scientific and theoretical research.
在21世纪,国际恐怖主义的威胁已经取代了前几个世纪固有的“经典”军事对抗的威胁。尽管恐怖袭击通常以实现政治目的为目的,但人的生命往往成为实现这一目标的手段,这不仅给世界政治和全球安全带来了许多挑战,也给内部法律规制带来了许多挑战。将扣押和杀害人质的法律定义为实施恐怖主义行为的方法和类型的问题往往充满重大困难。本研究采用比较法分析的方法,分析了乌克兰《刑法》中对杀害人质的处罚规定的法律规范,以及在国外经验背景下解释这些法律规范的一些问题。在研究了这些情况之后,作者强调区分乌克兰《刑法》中与杀害人质有关的决定准则的重要性。研究表明,乌克兰敖德萨科尔森州立大学的Crimi* Oleksandr Sainchyn;sainchynole@ukr.net。**奥克萨娜·库钦斯卡,基辅塔拉斯舍甫琴科国立大学法律研究所,乌克兰基辅;okskuchynska@ukr.net。*** Volodymyr Hryniuk,基辅塔拉斯舍甫琴科国立大学法律研究所,乌克兰基辅;volhryniuk@ukr.net。****乌克兰赫梅利尼茨基地区间人事管理学院赫梅利尼茨基研究所Yuliya Tsyganyuk;tsyganyukyu@yahoo.com。**** Maryna Hromova,塔拉斯舍甫琴科基辅国立大学,乌克兰基辅;marhromova@yahoo.com。《乌克兰法典》2021年第8卷第1款载有相同的法律规范,规定了同一刑事犯罪的法律责任:有预谋地谋杀人质和劫持人质,造成严重后果。这项研究提出了一个问题,并鼓励讨论杀害人质是否可能没有直接意图。由于这方面的科学和理论发展以及对杀害人质和劫持人质的刑法规范的实际检验留下了许多悬而未决的问题,刑事律师有机会进行科学和理论研究。
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引用次数: 1
THE IMPORTANCE AND SIGNIFICANCE OF THE MARKETING MIX ELEMENTS IN A FASHION RETAILING 营销组合要素在时尚零售中的重要性和意义
Q3 Social Sciences Pub Date : 2021-07-15 DOI: 10.22598/IELE.2021.8.1.2
I. Kovač, M. Palić, Maja Tolić
Significant and fast changes in the retail market, and especially in the retail market of fashion products, require constant care to create the most effective marketing mix. Consequently, the aim of this paper was to investigate the significance of certain elements of the marketing mix in the retail of fashion products in the Croatian market. For this purpose, empirical research was conducted on a sample of 537 subjects. It was conducted using an electronic questionnaire, which was distributed through the social network “Facebook” and was also e-mailed. The SPSS software package was used for data processing. The research findings indicate that the features of the range as a whole are the most important for consumers in fashion retail. The same research suggests that services to the consumer are somewhat less important while price as an element of the marketing mix in the retail of fashion is the least important element. The research further shows that there is no great importance and significance to the appearance and atmosphere of a retail store for fashion products. The location of fashion retail is important only in terms of the proximity of fashion retail to the place of residence. Although we do not find the importance of promotion as a whole in the retail of fashion products in the Republic of Croatia in the research, we can emphasize that the importance, when it comes to promotion, should be devoted to giveaway programs, seasonal discounts, etc.
零售市场,特别是时尚产品的零售市场发生了巨大而快速的变化,需要不断地注意创造最有效的营销组合。因此,本文的目的是调查营销组合的某些元素在克罗地亚市场的时尚产品零售的意义。为此,我们对537名被试进行了实证研究。调查采用电子问卷进行,问卷通过社交网络“Facebook”分发,并通过电子邮件发送。采用SPSS软件包进行数据处理。研究结果表明,在时尚零售中,消费者最看重的是产品系列的整体特征。同样的研究表明,对消费者的服务在某种程度上不那么重要,而价格作为时尚零售营销组合的一个因素是最不重要的因素。研究进一步表明,时尚产品零售店的外观和氛围并没有太大的重要性和意义。时尚零售的位置仅在时尚零售与居住地的接近程度方面是重要的。虽然我们在研究中没有发现促销在克罗地亚共和国时尚产品零售中的整体重要性,但我们可以强调促销的重要性,当涉及到促销时,应该致力于赠品计划,季节性折扣等。
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引用次数: 1
SHORT-TERM IMPORT DEMAND ELASTICITIES: THE CASE OF HUNGARY 短期进口需求弹性:匈牙利的例子
Q3 Social Sciences Pub Date : 2021-07-15 DOI: 10.22598/IELE.2021.8.1.1
I. Novak
This paper attempts to explore the short-term dynamics of price and income import demand elasticities in the case of Hungary. Research data encompass the time period from 1996Q1 to 2018Q3. Using a relatively novel approach of T.V.P. (time-varying parameters) this paper gives further insight into the short-term dynamics of Hungarian imports. Income import demand elasticity was found to be significant and mostly positive while price effect was time-dependent and bidirectional rendering itself non-significant in the final state. Furthermore, Hungary’s accession to European Union was not significantly influencing import demand patterns with other European Union members. These findings add new information to the body of knowl-edge regarding import trade elasticities of transition countries.
本文试图以匈牙利为例探讨价格和收入进口需求弹性的短期动态。研究数据涵盖了1996年第一季度至2018年第三季度的时间段。使用相对新颖的tvp(时变参数)方法,本文进一步深入了解匈牙利进口的短期动态。研究发现,收入进口需求弹性显著且大多为正,而价格效应具有时间依赖性和双向性,在最终状态下不显著。此外,匈牙利加入欧洲联盟并没有显著影响与其他欧洲联盟成员国的进口需求模式。这些发现为有关转型国家进口贸易弹性的知识体系增添了新的信息。
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引用次数: 0
DOES EU TRADE INTEGRATION SUPPORT EXPORT PROMOTION: PROBIT ANALYSIS, EVIDENCE FROM KOSOVO 欧盟贸易一体化是否支持出口促进:概率分析,来自科索沃的证据
Q3 Social Sciences Pub Date : 2021-07-15 DOI: 10.22598/IELE.2021.8.1.5
Gazmend Qorraj, Gezim Jusufi
This article aims to explore European Union (EU) trade opportunities in the con-text of regional integration for Kosovo. Although the EU plays a role in investment promotion, monitoring, and settlement of trade disputes, there is a dilemma about benefits from EU trade openness for the countries of the region. According to the Infant Industry approach, there is a trade-off between European integration and benefits from free trade agreements in countries such as Kosovo, taking into consideration the unfavorable position of local firms due to political challenges and the long transition period for this country. This article aims to estimate whether trade integration is a significant condition for the export performance of firms or if, on the contrary, firm performance has a strong impact on export performance. We explore the link between firm characteristics and market integration by analyzing two different groups of firms, exporting and non-exporting firms, and their access to the EU market. Therefore, the core research questions of the paper are a) is the external financing a significant factor to support the firms’ export; b) Did technolog-ical process and improvement of production capabilities of the firms enables export promotion; c) Did the level of education respectively human resources of the firms could have a positive impact on export growth. Based on Probit model analyses, the main conclusions are as follows: exporting firms obtained external funding, which they invested in production capacity, and non-exporting firms used their own limited financial resources. Of note is that for both groups, education level does not matter in that it does not increase the probability of firms accessing the EU market.
本文旨在探讨科索沃在区域一体化背景下的欧盟贸易机会。尽管欧盟在促进投资、监督和解决贸易争端方面发挥着作用,但欧盟贸易开放对该地区国家的好处却存在两难境地。根据幼稚产业方法,考虑到当地公司由于政治挑战和该国漫长的过渡期而处于不利地位,在科索沃等国家,欧洲一体化和自由贸易协定的利益之间存在权衡。本文旨在估计贸易一体化是企业出口绩效的重要条件,还是相反,企业绩效对出口绩效有强烈影响。我们通过分析两类不同的企业,出口型企业和非出口型企业,以及它们进入欧盟市场的机会,来探讨企业特征与市场一体化之间的联系。因此,本文的核心研究问题是:a)外部融资是否是支持企业出口的重要因素;b)企业的技术进步和生产能力的提高是否有利于促进出口;c)企业教育水平和人力资源水平是否对出口增长有正向影响?通过Probit模型分析,得出的主要结论是:出口企业获得外部资金,并将其投资于生产能力,而非出口企业则利用自身有限的财力。值得注意的是,对于这两个群体来说,教育水平并不重要,因为它不会增加企业进入欧盟市场的可能性。
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引用次数: 7
ENVIRONMENTAL PROTECTION FROM THE ASPECT OF CRIMINAL LAW 从刑法角度对环境进行保护
Q3 Social Sciences Pub Date : 2021-07-15 DOI: 10.22598/IELE.2021.8.1.7
G. Mršić
According to the Criminal Law, the protection of the natural human environment implies specific incriminations, i.e., environmental crimes that are punishable to preserve and create a healthy environment for the human species in line with the economic and technical development. Environmental problems created by society’s progress (civilization) have political, economic, scientific, and legal, i.e., international legal dimensions. Today, a common topic is an ecological crisis caused by pollution and contamination of Earth, i.e., the disturbance of the balance and rhythm of the biosphere. Using the natural resources of our planet in a way that destroys it and prevents its regeneration requires special Criminal Law sanctions that will protect the natural environment and preclude our planet from becoming unsuitable for life. Therefore, we can increasingly use the term ecocide, i.e., utilizing natural resources without considering the necessity of developing a strategy for the use, harmonization, and preservation of a healthy human environment. This is a dualistic approach that links the protection of nature as an independent asset to protect the human quality of life as an individual and social issue. The paper will analyze the effectiveness of environmental protection from the Criminal Law aspect and point out the need for a more significant application of Administrative Law measures, especially the preventative ones, as a more effective tool for environmental protection.
根据《刑法》,保护自然的人类环境意味着具体的罪责,即应受到惩罚的环境犯罪,以便根据经济和技术发展为人类物种维护和创造一个健康的环境。社会进步(文明)造成的环境问题具有政治、经济、科学和法律,即国际法律层面。今天,一个常见的话题是由地球的污染和污染引起的生态危机,即生物圈的平衡和节奏被扰乱。以破坏地球自然资源和阻止其再生的方式使用地球自然资源需要特别的刑法制裁,以保护自然环境并防止我们的星球变得不适合生命。因此,我们可以越来越多地使用生态灭绝一词,即利用自然资源而不考虑制定一项利用、协调和保护健康人类环境的战略的必要性。这是一种二元论的做法,将保护作为一项独立资产的自然与保护作为一个个人和社会问题的人类生活质量联系起来。本文将从刑法角度分析环境保护的有效性,并指出需要更多地运用行政法措施,特别是预防性措施,作为更有效的环境保护工具。
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引用次数: 2
TRANSFORMATION OF LABOR LEGISLATION IN THE DIGITAL ECONOMY 数字经济下的劳动立法转型
Q3 Social Sciences Pub Date : 2021-07-15 DOI: 10.22598/IELE.2021.8.1.3
M. Inshyn, T. Vakhonieva, A. Denysenko, Khrystyna Dzhura
The purpose of this study, which is based on the method of political and legal analysis, is to identify and assess the modern challenges faced by legal systems of different states in the field of adaptation of labor legislation to new types of social and legal relations arising under the influence of the digital economy. This study allows asserting that today’s adaptation of labor legislation of different countries in the conditions of the digital economy is at the initial stages and the existing legal mechanisms are not entirely adapted to many new types of legal relations. The evolution of this legislation today is slowed down by the lack of a sufficient conceptual apparatus, a clearly defined sphere of legislative regulation, which in turn is also due to dynamic changes in the field of digital technologies. This study can be used to improve legal regulation in the field of labor law.
本研究基于政治和法律分析的方法,旨在识别和评估不同国家的法律体系在数字经济影响下的劳动立法适应新型社会和法律关系领域所面临的现代挑战。本研究可以断言,当今各国在数字经济条件下的劳动立法适应尚处于初级阶段,现有的法律机制并不完全适应许多新型的法律关系。由于缺乏足够的概念机构,一个明确界定的立法监管领域,这反过来也是由于数字技术领域的动态变化,今天这一立法的演变放慢了速度。本研究可为完善劳动法领域的法律规制提供参考。
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引用次数: 7
FOCUSING ON FINANCIAL LITERACY – A STEP TOWARDS SUSTAINABLE FINANCING (INFRASTRUCTURE) FOR SMEs 注重金融知识——迈向中小企业可持续融资(基础设施)的一步
Q3 Social Sciences Pub Date : 2021-07-15 DOI: 10.22598/IELE.2021.8.1.6
Gordana Golubić
This paper discusses whether the EU’s current financial services regulatory and supervisory policymaking efforts, absent a holistic strategy on access to financial education and improvements to financial literacy are adequate in their current design and deployment for the average microor small-to-medium-sized enterprise (collectively SMEs). This article assesses the European Commission’s efforts on improving access to financial education and various offerings across the EU-27 as well as the resulting policy options to improve the financial literacy of SMEs, whether as a part of CMU 2.0 or otherwise. This paper equally examines if there is a link between the greater access to financial education by (micro) SMEs could ultimately strengthen the EU’s Capital Markets Union project (CMU) as well as other efforts building upon CMU. This is based on the idea that a well-rounded education that provides basic financial education together with understanding risks of speculative investing and benefits of long-term investing might incentivize an additional flux of investments into European capital markets, including across borders and thus reduce fragmentation – another of CMU’s core aims. This paper aims to provide an introduction to some of the challenges faced in the fragmented approach across the EU to financial education and financial literacy generally and, absent definitive data available concerning SMEs, the respective challenges this poses for CMU and the EU Single Market more generally. Furthermore, this paper provides an overview of the efforts to increase the level of financial * Gordana Golubić, Golubić & Partners Law Firm, Zagreb, Croatia; gordana.golubic@ golubic.net. ** Michael Huertas, Dentons Europe LLP, Frankfurt, Germany; michael.huertas@dentons.com. Intereulaweast, Vol. VIII (1) 2021 92 literacy across the EU-27, while looking at lessons from the United States. This paper concludes with an overview of policy options that might be available to the European Commission, including through the increased use of digitized delivery.
本文讨论了欧盟目前的金融服务监管和监管政策制定工作,在缺乏获得金融教育和提高金融素养的整体战略的情况下,欧盟目前的设计和部署是否足以适用于普通微型或中小型企业(统称为中小企业)。本文评估了欧盟委员会在改善欧盟27国获得金融教育和各种产品方面的努力,以及由此产生的政策选择,以提高中小企业的金融素养,无论是作为CMU 2.0的一部分还是其他方式。本文同样考察了(微型)中小企业获得更多金融教育的机会之间是否存在联系,从而最终加强欧盟资本市场联盟项目(CMU)以及在CMU基础上建立的其他努力。这是基于这样一种理念:全面的教育,提供基本的金融教育,同时了解投机投资的风险和长期投资的好处,可能会激励更多的投资流入欧洲资本市场,包括跨境投资,从而减少分散——这是CMU的另一个核心目标。本文旨在介绍整个欧盟在金融教育和金融知识方面所面临的一些挑战,以及在缺乏有关中小企业的明确数据的情况下,这对CMU和欧盟单一市场构成的各自挑战。此外,本文概述了提高财务水平的努力* Gordana golubiic, golubiic & Partners律师事务所,萨格勒布,克罗地亚;gordana。golubic@ golubic.net。** Michael Huertas,大成欧洲律师事务所,德国法兰克福;michael.huertas@dentons.com。intereulawest, Vol. VIII(1) 2021欧盟27国的92识字率,同时从美国吸取教训。本文最后概述了欧盟委员会可能可用的政策选择,包括通过增加使用数字化交付。
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引用次数: 0
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