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An exploratory study of urban South African consumers’ perceptions of wine and wine consumption: focus on social, emotional, and functional factors 南非城市消费者对葡萄酒和葡萄酒消费的看法的探索性研究:关注社会、情感和功能因素
Q2 Agricultural and Biological Sciences Pub Date : 2019-07-03 DOI: 10.1080/09571264.2019.1652149
C. Weightman, F. Bauer, N. Terblanche, D. Valentin, H. Nieuwoudt
ABSTRACT Wine is of great economic and cultural significance for South Africa, but some population groups were until relatively recently denied equal access to wine and alcohol products. The South African wine industry has launched various campaigns in recent years that aimed at portraying wine as an acceptable and attractive choice when alcohol consumption is considered. It is therefore appropriate now to investigate whether these endeavors of the South African wine industry have resulted in particular consumer behavior and preferences that could serve as input to enhance strategies when marketing to South African consumers. This study uses the thematic analysis method to identify themes that could be of value for wine marketers. To collect data for the study, a total of 44 consumers were assigned to 6 focus groups. Eight main themes driving consumer choices emerged from the data: journey and role of life-stage, context of consumption, conceptualizations, barriers, price and purchasing, bottle closures, health, sensory perception, and cultivars. The influences of gender and ethnicity on consumers’ perceptions of wine and wine consumption were investigated. Gender produced the biggest differences in respect of respondents’ perceptions about wine and wine consumption whilst ethnicity did not appear to be of any significance.
葡萄酒对南非具有重要的经济和文化意义,但直到最近,一些人群才被剥夺了平等享用葡萄酒和酒精产品的权利。近年来,南非葡萄酒行业发起了各种活动,旨在将葡萄酒描绘成一种可接受的、有吸引力的选择,当考虑到酒精消费时。因此,现在应该调查南非葡萄酒行业的这些努力是否导致了特定的消费者行为和偏好,这些行为和偏好可以作为对南非消费者营销时加强战略的投入。本研究使用主题分析方法来识别可能对葡萄酒营销人员有价值的主题。为了收集研究数据,共有44名消费者被分配到6个焦点小组。数据显示,驱动消费者选择的八个主要主题是:人生历程和角色、消费背景、概念化、障碍、价格和购买、瓶盖、健康、感官知觉和品种。调查了性别和种族对消费者对葡萄酒和葡萄酒消费的看法的影响。在受访者对葡萄酒和葡萄酒消费的看法方面,性别产生了最大的差异,而种族似乎没有任何意义。
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引用次数: 7
Old world and new world wine concepts of terroir and wine: perspectives of three renowned non-French wine makers 旧世界和新世界葡萄酒的风土和葡萄酒概念:三位非法国著名酿酒师的视角
Q2 Agricultural and Biological Sciences Pub Date : 2019-04-03 DOI: 10.1080/09571264.2019.1602031
D. Ballantyne, N. Terblanche, B. Lecat, Claude Chapuis
ABSTRACT The concept of ‘terroir’ has roots steeped in French history of wine and evocative stories of the land. Today terroir is important as a quality marker in brand management for upmarket wines. French wines have benefited from their historical connotation with terroir but other wine growing countries have also adopted the term to mean characteristics in wine attributable to place of origin. However there is no universally accepted definition of terroir except to say it refers to a particular place. This paper addresses this ambiguity by seeking the practice-based views of three experienced non-French winemakers. This reveals a social dimension to terroir that in various degrees supports and extends both the technical/scientific progress and brand value for premium wines in both Old and New World regions. This article contributes to the growing body of research that seeks to understand the practicality of terroir as a marketing and brand value indicator.
摘要“风土”的概念植根于法国葡萄酒的历史和这片土地上令人回味的故事。如今,在高档葡萄酒的品牌管理中,风土已成为重要的质量标志。法国葡萄酒受益于其与风土的历史内涵,但其他葡萄酒生产国也采用这个术语来表示葡萄酒归因于原产地的特征。然而,除了说风土指的是一个特定的地方,并没有一个普遍接受的定义。本文通过寻求三位经验丰富的非法国酿酒师的实践观点来解决这种模糊性。这揭示了风土的社会维度,它在不同程度上支持和扩展了技术/科学进步和新旧世界地区优质葡萄酒的品牌价值。本文有助于不断增长的研究机构,旨在了解风土的实用性作为一个营销和品牌价值指标。
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引用次数: 10
Expert reviews, peer recommendations and buying red wine: experimental evidence 专家评审、同行推荐和购买红酒:实验证据
Q2 Agricultural and Biological Sciences Pub Date : 2019-04-03 DOI: 10.1080/09571264.2019.1614548
Christer Thrane
ABSTRACT The micro level behavioral foundation for how quality reviews of experts and word of mouth (WOM) affect demand for experience goods has received scant attention in previous research. Taking an experimental approach, the present study examines how quality reviews and peer recommendations influence consumers’ decisions to buy red wine. Four main findings are presented for a sample of Norwegian wine consumers. First, consumers prefer wines that have obtained very good quality reviews to wines getting OK quality reviews. Second, consumers prefer peer-recommended wines to non-recommended wines. Third, the effect of a very good quality review is greater for non-recommended wines than for peer-recommended wines. Fourth, some of these effects on wine buying decisions are contingent on price level, and there is also some heterogeneity to their magnitude. The results are mainly in concert with the proposed hypotheses.
专家质量评价和口碑如何影响体验商品需求的微观行为基础在以往的研究中很少受到关注。本研究采用实验方法,考察了质量评价和同行推荐如何影响消费者购买红酒的决定。以下是对挪威葡萄酒消费者样本的四个主要发现。首先,消费者更喜欢质量评价非常好的葡萄酒,而不是质量评价良好的葡萄酒。其次,消费者更喜欢同行推荐的葡萄酒而不是非推荐的葡萄酒。第三,非常好的质量审查对非推荐葡萄酒的影响大于同行推荐葡萄酒。第四,其中一些对葡萄酒购买决策的影响取决于价格水平,其程度也存在一些异质性。结果主要与提出的假设一致。
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引用次数: 8
An exploratory analysis of cross-country biases in expert wine reviews 葡萄酒专家评论中跨国偏见的探索性分析
Q2 Agricultural and Biological Sciences Pub Date : 2019-04-03 DOI: 10.1080/09571264.2019.1614549
E. Boon, Oreste Foppiani
ABSTRACT This paper examines whether online reviews by wine experts use different language to describe wines from different countries, and whether this reveals a certain bias. This is important because the language used in wine reviews can make a wine seem more or less appealing, and therefore may have a significant impact on consumers’ perceptions and purchase intentions. An automated content analysis was conducted of 28,858 reviews for top-rated wines that were published on the Wine Enthusiast magazine website. While the initial objective was to focus on the Old World versus New World dichotomy, the findings are more nuanced. Most of the differences that were found between reviews for wines from particular countries can be explained based on for example climate and whether or not the wine is purchased for immediate consumption. However, it was also found that reviews for wines from France, Italy and the United States use much more figurative language, and refer more often to the vineyard and the winemaking process, while this is much less the case for wines from Spain, Australia, New Zealand, Argentina and Chile. This could indicate that reviewers have a bias based on their level of knowledge of, and/or interest in, particular countries.
摘要本文考察了葡萄酒专家的在线评论是否使用不同的语言来描述来自不同国家的葡萄酒,以及这是否揭示了某种偏见。这一点很重要,因为葡萄酒评论中使用的语言会让葡萄酒看起来或多或少具有吸引力,因此可能会对消费者的感知和购买意图产生重大影响。对《葡萄酒爱好者》杂志网站上发布的28858条顶级葡萄酒评论进行了自动内容分析。虽然最初的目标是关注旧世界与新世界的二分法,但研究结果更为微妙。在对特定国家葡萄酒的评论中发现的大多数差异可以根据气候以及葡萄酒是否是为了立即消费而购买来解释。然而,研究还发现,对法国、意大利和美国葡萄酒的评论使用了更多的比喻语言,更多地提及葡萄园和酿酒过程,而对西班牙、澳大利亚、新西兰、阿根廷和智利的葡萄酒则不然。这可能表明,审查人员对特定国家的知识水平和/或兴趣存在偏见。
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引用次数: 3
The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis 搞笑漫画严肃的一面:通过漫画内容分析理解公众对葡萄酒的认知
Q2 Agricultural and Biological Sciences Pub Date : 2019-03-14 DOI: 10.1080/09571264.2019.1587396
Kristin Matheson, Kirk Plangger, Jan H. Kietzmann, J. Vella, P. Grant
ABSTRACT Understanding public perception of a wine festival, organic wine, or the impact of climate change on wine quality can be a complex task. Wine consumers’ opinions, thoughts, feelings and attitudes seem to appear in traditional channels, such as newspapers and magazines, as well as in digital channels, such as blogs, tweets, text messages, social media comments, and consumer ratings. These come in all sorts of formats, but most commonly through text (e.g. posts, tweets) and images (e.g. pictures and videos). Content analysis can be an effective way to understand these widely shared means of expressing sentiment towards a wine and the wine industry. This article examines 300 wine cartoons using a content analysis method that classifies their content into four analytical dimensions: narrative, domestication, binary struggle, and normative transference. This cartoon content analysis reveals details of how different types of wine customers consume and evaluate wine across contexts (e.g. wine in restaurants or at home). This analysis also explores public perception trends regarding wine: social status associations, emotional consumer responses, and consumption-specific concerns. We conclude by discussing future research directions and managerial implications.
摘要了解公众对葡萄酒节、有机葡萄酒或气候变化对葡萄酒质量的影响可能是一项复杂的任务。葡萄酒消费者的意见、想法、感受和态度似乎出现在传统渠道,如报纸和杂志,以及数字渠道,如博客、推特、短信、社交媒体评论和消费者评分。这些有各种格式,但最常见的是文本(如帖子、推特)和图像(如图片和视频)。内容分析可以有效地理解这些广泛共享的表达对葡萄酒和葡萄酒行业情感的方式。本文采用内容分析方法,将300部葡萄酒漫画的内容分为四个分析维度:叙事、归化、二元斗争和规范迁移。这篇漫画内容分析揭示了不同类型葡萄酒客户如何在不同环境下消费和评价葡萄酒的细节(例如,在餐厅或家中的葡萄酒)。该分析还探讨了公众对葡萄酒的认知趋势:社会地位关联、消费者情绪反应和特定消费问题。最后,我们讨论了未来的研究方向和管理意义。
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引用次数: 5
Clustering of influential wine bloggers using automated content analysis techniques 使用自动内容分析技术对有影响力的葡萄酒博主进行聚类
Q2 Agricultural and Biological Sciences Pub Date : 2019-02-19 DOI: 10.1080/09571264.2019.1580188
Sarah T. Lord Ferguson, Leanne Ewing, A. Bigi, Hoda Diba
ABSTRACT This paper considers a sample of successful wine bloggers, and clusters them into four distinct segments that could be targeted by wine marketers in different ways. Using text that they wrote in response to being named to a survey of 100 top wine blogs, we employ an advanced textual analysis tool (LIWC) to categorize the writings according to the following characteristics: analytical thinking, clout, authenticity, and emotional tone. This data is then used in a clustering procedure that distinguishes four distinct groups of bloggers: the Analysts, the Agnostics, the Authentic Pessimists, and the Confident Optimists.
摘要本文以成功的葡萄酒博主为样本,将他们分为四个不同的细分市场,葡萄酒营销人员可以通过不同的方式瞄准这些细分市场。我们使用他们在对100个顶级葡萄酒博客进行调查时所写的文本,使用先进的文本分析工具(LIWC)根据以下特征对作品进行分类:分析思维、影响力、真实性和情感基调。然后将这些数据用于聚类程序,以区分四组不同的博客作者:分析家、不可知论者、真实悲观主义者和自信乐观主义者。
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引用次数: 3
The attitudes of French and Spanish winegrowers towards the use of cover crops in vineyards 法国和西班牙葡萄酒种植者对在葡萄园中使用覆盖作物的态度
Q2 Agricultural and Biological Sciences Pub Date : 2019-01-22 DOI: 10.1080/09571264.2019.1568975
R. Schütte, H. Bergmann
ABSTRACT Vineyards are an intensive cultivation system and expose the soil to long-lasting stress. Many vineyard areas already show high degrees of soil degradation. To prevent further soil erosion, cover crops, which have various positive effects on the environment, are highly recommended. But, depending on the climatic conditions, cover crops can reduce grape yields and are sometimes more work intensive than bare soil management. In some areas cover crops are already widespread while in others bare soil is dominant. In this qualitative study, we explore the attitudes of European winegrowers towards cover crops and determine the background for differences in the adoption of greened vineyards. Thus, we conducted focus groups with winegrowers in two different regions, namely Coteaux du Layon in France and Montilla-Moriles in Spain. In this setting, the transregional differences are mainly based on the climatic conditions but also on different business structures and knowledge levels. Direct sellers seem to be more attentive to the environment and use cover crops more often than farmers which sell their grapes to cooperatives.
葡萄园是一个集约化的种植系统,并使土壤暴露在长期的压力下。许多葡萄园已经出现了严重的土壤退化。为了防止进一步的水土流失,强烈建议种植覆盖作物,因为它们对环境有各种积极的影响。但是,根据气候条件的不同,覆盖作物可能会降低葡萄产量,而且有时比裸地管理需要更多的劳动。在一些地区,覆盖作物已经很普遍,而在另一些地区,裸露的土壤占主导地位。在这个定性研究中,我们探讨了欧洲葡萄酒种植者对覆盖作物的态度,并确定了采用绿色葡萄园差异的背景。因此,我们与两个不同地区的葡萄酒种植者进行了焦点小组讨论,即法国的Coteaux du Layon和西班牙的Montilla-Moriles。在这种情况下,跨区域差异主要基于气候条件,但也基于不同的业务结构和知识水平。与把葡萄卖给合作社的农民相比,直销商似乎更关注环境,更经常使用覆盖作物。
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引用次数: 11
Challenges and progress in improving the quality and identity of Midwest U.S. Wines* 提高美国中西部葡萄酒质量和特性的挑战和进展*
Q2 Agricultural and Biological Sciences Pub Date : 2019-01-02 DOI: 10.1080/09571264.2019.1573726
James R. Pennell
ABSTRACT Winery owners in the Midwestern states of the United States have been working with each other and their state industry experts to improve the quality of their wines while also struggling to establish state and, at times, regional identities and overcome a widely-held perception that good wine is not made and cannot be made in the region. Drawing on a qualitative sociological study conducted over five years in Ohio, Indiana, Illinois, and Iowa, this article examines the issues with which winery owners and industry specialists have worked to improve quality and establish marketable identities. Challenges include the sourcing of quality grapes, the status of hybrid grapes, the skill-level of winemakers, and the desire to meet demand and please a wide range of customer preferences. Industry efforts to address these challenges are highlighted.
摘要:美国中西部各州的酒庄主一直在相互合作,并与州行业专家合作,以提高葡萄酒的质量,同时也在努力建立州身份,有时甚至是地区身份,并克服人们普遍认为优质葡萄酒不是在该地区酿造的,也不可能在该地区生产的看法。根据在俄亥俄州、印第安纳州、伊利诺伊州和爱荷华州进行的五年多的定性社会学研究,本文探讨了酿酒厂老板和行业专家在提高质量和建立市场身份方面所面临的问题。挑战包括优质葡萄的采购、杂交葡萄的地位、酿酒师的技能水平,以及满足需求和满足广泛客户偏好的愿望。强调了行业应对这些挑战的努力。
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引用次数: 1
Red wine triggers may lead to better understanding of migraine headache: a narrative review 红酒触发因素可能有助于更好地理解偏头痛:一项叙述性综述
Q2 Agricultural and Biological Sciences Pub Date : 2019-01-02 DOI: 10.1080/09571264.2019.1573360
J. Pergolizzi, F. Coluzzi, G. Varrassi, D. Mariano, J. LeQuang, John Bisney, P. Magnusson
ABSTRACT Migraine headache is a prevalent condition that places a substantial burden on the healthcare system. It is known that certain foods, food additives, alcohol, caffeine, stress, sensory stimuli, disruptions in sleep-wake patterns, hormonal changes, and many other things may trigger migraines. Red wine is a frequently reported trigger for migraines and other headaches but it is unclear what substance(s) in red wine triggers headache and why red wine is more associated with headache than white wine, sparkling wines, or spirits. Implicated as headache triggers are biogenic amines (histamine, phenylethylamine, tyramine, and others), phenols, polyphenols, and sulfites. Enzymatic action in the metabolism of phenols and polyphenols may cause fluctuations in dopamine and serotonin levels which, in turn, have been implicated as headache triggers. The role of sulfotransferase enzymes and dopamine appears to offer a promising explanation of the red wine headache. The investigation of potential red wine triggers may better elucidate headache pathogenesis.
摘要偏头痛是一种常见的疾病,给医疗系统带来了巨大的负担。众所周知,某些食物、食品添加剂、酒精、咖啡因、压力、感官刺激、睡眠-觉醒模式中断、激素变化和许多其他因素都可能引发偏头痛。红酒是偏头痛和其他头痛的常见诱因,但目前尚不清楚红酒中的什么物质会引发头痛,以及为什么红酒比白葡萄酒、起泡酒或烈酒更容易引发头痛。与头痛诱因有关的是生物胺(组胺、苯乙胺、酪胺等)、酚类、多酚和亚硫酸盐。酚类和多酚代谢中的酶作用可能会导致多巴胺和血清素水平的波动,而这反过来又被认为是头痛的诱因。磺基转移酶和多巴胺的作用似乎为红酒头痛提供了一个有希望的解释。对红酒潜在触发因素的研究可能会更好地阐明头痛的发病机制。
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引用次数: 1
Qualitative alcoholic and dealcoholized wine vapor-phase stimuli perceptions using a citation frequency-based method 基于引用频率的定性酒精和脱醇葡萄酒气相刺激感知方法
Q2 Agricultural and Biological Sciences Pub Date : 2019-01-02 DOI: 10.1080/09571264.2019.1573359
Francine H. Hollis, B. P. Halpern
ABSTRACT Retronasal and orthonasal wine vapor-phase stimuli perceptions by 57 participants were obtained using a citation frequency-based method. Ariel Chardonnay (35.45%) and Ariel Rouge (35.19%) concentrates were used to create 5 ethanol concentrations (i.e. <0.5% abv, 3.75% abv, 7% abv, 10.25% abv, and 13.5% abv) for each type of wine. Overall, no significant differences were found among Chardonnay wine aromas and Rouge wine aromas. However, an increase in ethanol concentration significantly decreased the response probability for apple (p = 0.030) retronasally and significantly increased the response probability for alcohol (p = 0.013) orthonasally in Chardonnay wine. In Rouge wine, ethanol concentration significantly impacted response probabilities for ginger (p = 0.022) retronasally and bell pepper (p = 0.025) and wood (p = 0.039) orthonasally. Such findings suggest that the contributions of ethanol to the aroma of real wines may be subtle from a consumer perspective and orthonasal and retronasal qualitative descriptions for wines may not be equivalent. With further investigation and some modification, the use of a citation frequency-based method may be used in smell research to collect detailed, qualitative data from consumers or individuals with no or minimal sensory training.
摘要采用基于引文频率的方法,对57名受试者的后鼻和正鼻酒气相刺激感知进行了研究。爱丽儿霞多丽(35.45%)和爱丽儿胭脂(35.19%)浓缩液分别为每一种酒配制5种乙醇浓度(<0.5% abv、3.75% abv、7% abv、10.25% abv和13.5% abv)。总的来说,霞多丽葡萄酒和红葡萄酒的香气没有显著差异。然而,乙醇浓度的增加显著降低了苹果(p = 0.030)的反鼻响应概率,显著提高了霞多丽葡萄酒(p = 0.013)的反鼻响应概率。在胭脂酒中,乙醇浓度显著影响生姜(p = 0.022)、甜椒(p = 0.025)和木材(p = 0.039)的正交响应概率。这些发现表明,从消费者的角度来看,乙醇对真正葡萄酒香气的贡献可能是微妙的,对葡萄酒的正鼻和后鼻定性描述可能不等同。通过进一步的研究和一些改进,基于引文频率的方法可以用于嗅觉研究,从没有或很少的感官训练的消费者或个人那里收集详细的、定性的数据。
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引用次数: 0
期刊
Journal of Wine Research
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