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PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION, DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR
Pub Date : 2013-01-01 DOI: 10.9744/JMK.15.1.41-52
Fx Agus Subroto
The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results proved that market orientation had significant effect on service quality; market orientation had significant effect on satisfaction; market orienta-tion had no significant effect on customer loyalty; service quality had significant effect on satisfaction; service quality had no significant effect on customer loyalty. Customer satisfaction had significant effect on customer loyalty.
研究的目的是为了证明和分析市场导向对服务质量、顾客满意度和忠诚度的影响。研究样本包括144名顾客。采用结构方程模型(SEM)对数据进行分析。结果表明,市场导向对服务质量有显著影响;市场导向对满意度有显著影响;市场导向对顾客忠诚无显著影响;服务质量对满意度有显著影响;服务质量对顾客忠诚度无显著影响。顾客满意对顾客忠诚有显著影响。
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引用次数: 5
PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA 彭佳鲁店铺布局、室内陈列、人变terhadap顾客购物方向di restoran dewandaru泗水
Pub Date : 2013-01-01 DOI: 10.9744/JMK.15.1.65-74
Fransisca Andreani, M. Kristanti, Adiguna Yapola
This study is to determine the effects of store layout, interior displays, human variable toward customer shopping orientation in Dewandaru Restaurant Surabaya. It is a causal analysis using judgement sampling with 150 samples. Regression analysis is used to find to show that store layout, interior display, human variable infuence customer shopping orientation simultaneously and partially in Dewandaru Restaurant Surabaya. Among these three variables, store layout is the most dominant variable that influences customer shopping orientation in Dewandaru Restaurant Surabaya.
本研究旨在确定泗水德万达汝餐厅的店面布局、室内陈列、人为变量对顾客购物导向的影响。采用判断抽样法对150个样本进行因果分析。通过回归分析发现,在泗水德万达鲁餐厅,店铺布局、室内陈列、人的变量对顾客的购物取向有同时和部分的影响。在这三个变量中,店面布局是影响Dewandaru Restaurant Surabaya顾客购物取向的最主要变量。
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引用次数: 2
Faktor-Faktor yang Berpengaruh Terhadap Niat Kewirausahaan (Entrepreneurial Intention) 对创业意图有影响的因素
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.124-134
Lieli Suharti, Hani Sirine
This study aims to investigate factors that influence entrepreneurial intentions of college students. The analysis model includes internal factors, attitudes factors and contextual factors. The research involves a sample of 255 students from 6 faculties at Satya Wacana Christian University by using an accidental sampling technique. The results show a significant effect of the attitude factors, such as autonomy, authority, self realization, perceived confidence, and security, on the entrepreneurial intention of students. Likewise, this research also indicates the role of the contextual factors, such as academic support and social support in determining the entrepreneurial intentions of students.
本研究旨在探讨影响大学生创业意向的因素。分析模型包括内部因素、态度因素和语境因素。该研究采用随机抽样技术,从萨蒂亚瓦卡纳基督教大学6个学院的255名学生中抽取样本。研究结果显示,自主、权威、自我实现、感知自信和安全感等态度因素对大学生创业意向有显著影响。同样,本研究也表明了背景因素,如学术支持和社会支持在决定学生创业意向中的作用。
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引用次数: 54
Testing some of Benjamin Graham’s Stock Selection Criteria: A Case of the FTSE Bursa Malaysia EMAS Index from Year 2000 to 2009 本杰明·格雷厄姆的选股标准检验——以2000 - 2009年马来西亚富时证券指数为例
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.99-106
De-Chiuan Chang
Benjamin Graham, also known as the “father of value investing” proposed that investment in the stock exchange can be a safe endeavor while receiving gains that outperform the market if the investor makes carefully thought out purchases. This study aims to determine if the use of some of Benjamin Graham’s stock selection criteria is able to generate returns that are significantly greater than the returns in the stock exchange of Malaysia, particularly, the comprehensive FTSE Bursa Malaysia EMAS Index. This study collected secondary data regarding fundamentals of companies listed in the FTSE Bursa Malaysia EMAS Index from the year 2000 to 2009. Five criteria were set up in this research based on one or a combination of price-to-earnings ratio, price-to-book value, current ratio and dividend yield. The listed companies were screened using those criteria. An equally weighted portfolio was created using the screened companies and their one-year and two-year returns calculated. The returns were compared to the market return. Hypotheses of this research were tested using t-test statistic to determine the significance of the data. This research found that most of the screening criteria used generated returns that were higher than the market return in almost every year they were tested in. Benjamin Graham’s stock selection criteria although have been conceived over 80 years ago is still applicable today in the Malaysian market. Further research can be conducted with different criteria with varying holding periods and in different markets.
本杰明·格雷厄姆,也被称为“价值投资之父”,他提出,如果投资者仔细考虑购买,在证券交易所投资可以是一项安全的努力,同时获得超过市场的收益。本研究的目的是确定是否使用一些本杰明·格雷厄姆的选股标准能够产生显著大于回报在马来西亚证券交易所,特别是,综合富时马来西亚证券交易所EMAS指数。本研究收集了2000年至2009年马来西亚富时证券指数(FTSE Bursa Malaysia EMAS Index)上市公司基本面的二手数据。本研究基于市盈率、市净率、流动比率和股息率的一个或组合,建立了五个标准。上市公司是根据这些标准进行筛选的。通过筛选的公司及其一年和两年的回报计算,创建了一个同等权重的投资组合。这些回报与市场回报进行了比较。采用t检验统计量检验本研究的假设,以确定数据的显著性。这项研究发现,所使用的大多数筛选标准几乎在测试的每一年都产生了高于市场回报的回报。本杰明·格雷厄姆的选股标准虽然是在80多年前提出的,但在今天的马来西亚市场仍然适用。进一步的研究可以用不同的标准,不同的持有期和不同的市场进行。
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引用次数: 11
FACTORS INFLUENCING USERS SATISFACTION ON E-LEARNING SYSTEMS 影响电子学习系统用户满意度的因素
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.177-188
Josua Tarigan
User satisfaction has held a central role in an organization as one of the measurements for the success of service delivery. The objectives of this study are to evaluate user satisfaction and examine the association between user satisfaction and the qualities in the e-learning systems of Multionational Company. A theoretical framework is developed, through the integration of e-learning satisfaction (ELS) theory and global satisfaction theory. The analysis was organized from a set of data which involve 190 responses from end-users. The main finding confirms some degree of a positive association between user satisfaction and the qualities in the e-learning system.
作为衡量服务交付成功与否的标准之一,用户满意度在组织中扮演着中心角色。本研究的目的在于评估跨国公司电子学习系统的使用者满意度,并检视使用者满意度与系统品质之间的关系。通过整合电子学习满意度理论和全球满意度理论,构建了一个理论框架。分析是根据一组数据组织的,这些数据涉及190个最终用户的回复。主要发现证实了用户满意度与电子学习系统质量之间存在一定程度的正相关关系。
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引用次数: 16
Determinan Struktur Modal: Studi di Asia Tenggara 资本结构保证:东南亚研究
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.91-98
W. R. Murhadi
This study aims to investigate factors that determine the structure of capital in existing firms in the mining sector in ASEAN countries. This study also examines whether there are differences in capital structure determination on these companies. The sample size consists of 70 companies that exist in the mining sector with sample criteria used is the company publishes a complete financial report and is available in the database Osiris. The dependent variable in this study is debt, while the independent variables are profitability, firm size, asset tangibility, firm growth, and non-debt tax shield. This study applies a pooled least square approach. The results show that the factors determining the debt policy are the profitability, firm size, tangible assets and the growth rate, whereas non-debt tax shield has no significant effect. The study also finds that there is no real difference in practice between the use of debt in the six ASEAN countries.
本研究旨在探讨决定东盟国家矿业部门现有公司资本结构的因素。本文还考察了这些公司在资本结构决定方面是否存在差异。样本量由矿业部门的70家公司组成,使用的样本标准是该公司发表完整的财务报告,并可在数据库Osiris中获得。本研究的因变量为债务,自变量为盈利能力、企业规模、资产有形性、企业成长和非债务税盾。本研究采用混合最小二乘方法。结果表明,债务政策的影响因素有盈利能力、企业规模、有形资产和增长率,而非债务税盾的影响不显著。研究还发现,东盟六个国家在实际使用债务方面并无实际差异。
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引用次数: 26
Peran Kondisi Pemangku Kepentingan Dalam Keberhasilan Proyek 利益相关者在项目成功中的作用
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.135-150
H. Chandra, Indarto, I. P. I. Wiguna, Peter F. Kaming
There is a natural tendency for a stakeholder groups to try to influence their condition in project success. This presents a challenge for construction project player in analyzing and managing these various concerns and needs in the implementation of project. The aim of the research presented here is to show how well the factors affecting the stakeholder condition in project success. These uncertainty condition factors that come from stakeholder can be identified into three parts: stakeholder impact, stakeholder engagement, and stakeholder psychological empowerment. It was hypothesized that project success is influenced by stakeholder impact, stakeholder engagement, and stakeholder psychological empowerment. The data obtained from a questionnaire survey administered to 204 respondents as construction project players were analyzed by using Structural Equation Modeling (SEM). The results of this research verify the hypothesis suggested. Stakeholder condition that can be defined as stakeholder impact, stakeholder engagement, and stakeholder psychological empowerment has a positive significance related to project success.
干系人群体有一种自然的倾向,试图影响他们在项目成功中的状况。这对建筑项目参与者在项目实施过程中分析和管理这些不同的关注点和需求提出了挑战。本研究的目的是展示项目成功中影响利益相关者状况的因素。这些来自利益相关者的不确定性条件因素可以分为三个部分:利益相关者影响、利益相关者参与和利益相关者心理授权。假设项目成功受干系人影响、干系人参与和干系人心理授权的影响。本文采用结构方程模型(SEM)对204名建筑项目参与者的问卷调查数据进行分析。本研究的结果验证了所提出的假设。干系人条件可以定义为干系人影响、干系人参与和干系人心理授权,对项目成功具有正相关意义。
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引用次数: 10
Interaksi Budaya Organisasi dengan Sistem Pengendalian Manajemen Terhadap Kinerja Unit Bisnis Industri Manufaktur dan Jasa 组织文化与管理控制系统对行业生产和服务绩效的影响
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.151-161
Peni Sawitri
The role of Management Control System is very significant in improving the performance of companies that depend on the shape and culture of the organization. This study aims to determine the effect of interactions of organizational cultural with the process of management control systems, focussed at device controls and its mechanisms (such as evaluation and feedback system) to business unit performance in manufacturing and service industries in Jakarta. Data of the study was collected via a mail survey to business unit managers who heading a strategic business unit (SBU), profit center, or of divisional in manufacturing and services companies which listed in the Jakarta Stock Exchange. The statistic method used to test the hypotheses is a multiple regression multiplicative model. The results showed that corporate culture does not strengthen the relationship between attributes and mechanisms of SPM with business unit performance.
管理控制系统在提高公司绩效方面的作用是非常重要的,这取决于组织的形态和文化。本研究旨在确定组织文化与管理控制系统过程的相互作用,重点是设备控制及其机制(如评估和反馈系统)对雅加达制造业和服务业业务单位绩效的影响。该研究的数据是通过邮件调查收集到的业务部门经理谁领导的战略业务单位(SBU),利润中心,或部门的制造和服务公司在雅加达证券交易所上市。检验假设的统计方法是多元回归乘法模型。结果表明,企业文化并没有强化企业绩效管理属性和机制与业务单位绩效之间的关系。
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引用次数: 10
GARCH-Type Models on the Volatility of Indonesian Cocoa’s Spot Price Returns 印尼可可豆现货价格收益波动的garch型模型
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.117-123
S. Hatane
Cocoa plays an important role in generating Indonesian foreign exchange revenues since it is one of Indonesia’s primary commodity exports. Meanwhile, as part of plantation commodity, cocoa’s price also has volatility nature. This study has two aims: to examine the predictability of GARCH-type models (ARCH, GARCH, GARCH-M, EGARCH, and TGARCH) on the cocoa’s returns volatility and to determine the best predictability model among the significant GARCH-type models. Two independent variables used in this study are the residual from the mean equation and volatility of error variances in the previous periods. The prices used are spot price series in periods of January 2005 to June 2011 from BAPPEBTI (Indonesian Commodity Futures Trading Regulatory Agency – CoFTRA). The results show that GARCH-M and EGARCH models are the best prediction models.
可可是印尼的主要出口商品之一,在创造印尼外汇收入方面发挥着重要作用。同时,可可作为种植业大宗商品的一部分,其价格也具有波动性。本研究有两个目的:检验GARCH型模型(ARCH、GARCH、GARCH- m、EGARCH和TGARCH)对可可收益波动的可预测性,并在显著GARCH型模型中确定最佳可预测性模型。本研究中使用的两个自变量是均值方程的残差和前一时期误差方差的波动率。所用价格为2005年1月至2011年6月印尼商品期货交易监管局(CoFTRA)的现货价格系列。结果表明,GARCH-M和EGARCH模型是最好的预测模型。
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引用次数: 2
Technical Efficiency of Indonesian Commercial Banks: An Application of Two-Stage DEA 印尼商业银行技术效率:两阶段DEA的应用
Pub Date : 2012-02-07 DOI: 10.9744/JMK.13.2.107-116
T. Soetanto, Ricky
This paper uses data envelopment analysis (DEA) to investigate the technical efficiency of the Indonesian commercial banks over the period 2004-2009 using intermediation approach. The analysis is conducted based on common frontier of duration of study and ownership of the banks, namely state-owned banks and private banks. Then Tobit regression model is used to examine the influence of internal factors as bank characteristics to efficiency scores. The results of DEA show that Indonesian commercial banks could improve their technical efficiency by 10.5% on average and the scale inefficiency is dominating over pure technical inefficiency. The commercial state-owned banks are showing perfect efficiency during the period of study, and proven to be more efficient compared to the commercial private banks. Finally Tobit regression is revealing that higher asset scale and liquidity risk increase the efficiency of the bank, while the profitability is on the contrary.
本文采用数据包络分析(DEA)对2004-2009年印尼商业银行的技术效率进行了中介研究。分析基于学习年限和银行所有权的共同边界,即国有银行和民营银行。然后利用Tobit回归模型考察银行特征等内部因素对效率得分的影响。DEA结果表明,印尼商业银行技术效率平均提升10.5%,规模无效率高于纯技术无效率。在研究期间,国有商业银行表现出了较好的效率,并被证明比商业私人银行效率更高。最后,Tobit回归揭示了资产规模和流动性风险越高,银行效率越高,而盈利能力越低。
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引用次数: 19
期刊
Journal of Management and Entrepreneurship Research
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