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Creating retail customer experience through distribution of decision authority between headquarters and stores 通过在总部和商店之间分配决策权来创造零售客户体验
Pub Date : 2019-06-15 DOI: 10.7880/ABAS.0190325A
Ryusuke Kosuge, Jing-Ming Shiu
: Even when customers are satisfied, they could be having experiences not intended by the company. By comparing dyad relationships between headquarters and stores of a Japanese auto dealer company, this paper examines how decision authority on touchpoints should be distributed to create a superior customer experience. Overall, decision authority was distributed towards stores; however, two stores known for high-quality customer experiences had headquarters exercise decision authority on brand promotion touchpoints. Further, these two stores adapted interpersonal touchpoints to brand promotion touchpoints created by headquarters. In short, from a brand perspective, it is desirable to differentiate decision authority while achieving consistency between touchpoints.
即使顾客感到满意,他们也可能会得到公司意想不到的体验。本文通过对一家日本汽车经销公司总部与门店的二元关系进行比较,探讨了接触点决策权应如何分配,以创造卓越的客户体验。总体上,决策权向门店分配;然而,两家以高质量的顾客体验而闻名的商店让总部行使品牌推广接触点的决策权。此外,这两家店将人际接触点与总部创建的品牌推广接触点相结合。简而言之,从品牌的角度来看,在实现接触点之间的一致性的同时区分决策权是可取的。
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引用次数: 1
Critique on the lean production system research 精益生产系统研究述评
Pub Date : 2019-05-15 DOI: 10.7880/ABAS.0190403A
Mitsuhiro Fukuzawa
: Since the 1990s, research has been done on lean production systems with progressive development of a scale for measuring characteristic leanness in efficient production organizations. For example, Shah and Ward (2003, 2007) originated from the HPM and IMSS surveys become as the de facto standard. However, the explanations of these studies were not necessarily convincing. In contrast, in the IMVP survey, site visits were made to automakers’ development and production genba or sites in each country surveyed, in addition to the use of questionnaires. However, in actuality, a comparison of multiple Japanese automakers showed differences in methods and means for achieving just-in-time production in organizations, even at the genba that would be believed to score high on a leanness scale, such as JIT production. It is difficult to detect and measure these differences through large-scale cross-industry questionnaire surveys alone, and there is a possibility that this difficulty manifests in the weak explanatory power of the lean studies. Approaches to explaining differences in performance using “leanness scale” are based on a lean hypothesis where there is a best practice lean situation transcending nations and industries, yet its low explanatory power creates suspicion with regard to the validity of this hypothesis.
自20世纪90年代以来,人们对精益生产系统进行了研究,并逐步开发出了衡量高效生产组织特征精益度的量表。例如,Shah和Ward(2003年,2007年)起源于HPM和IMSS调查成为事实上的标准。然而,这些研究的解释并不一定令人信服。相比之下,在IMVP调查中,除了使用问卷外,还对每个被调查国家的汽车制造商的开发和生产基地进行了实地考察。然而,实际上,对多家日本汽车制造商的比较显示,在组织中实现准时生产的方法和手段存在差异,即使在被认为在精益尺度上得分较高的genba,如JIT生产。仅通过大规模跨行业问卷调查很难发现和衡量这些差异,这种困难可能体现在精益研究的解释力较弱。使用“精益规模”解释绩效差异的方法是基于精益假设,其中存在超越国家和行业的最佳实践精益情况,但其低解释力使人们对该假设的有效性产生怀疑。
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引用次数: 10
Disincentives of organizational routines transfer 组织惯例转移的抑制因素
Pub Date : 2019-04-15 DOI: 10.7880/ABAS.0190303A
Y. Yamashiro
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引用次数: 2
Using grounded theory approach in management research 在管理学研究中运用扎根理论方法
Pub Date : 2019-04-15 DOI: 10.7880/ABAS.0190326A
Hidenori Sato
: In the field of management research, the grounded theory approach (GTA) pioneered by Glaser and Strauss (1967) is frequently cited to assert methodological validity in qualitative theory-building studies, in contrast with quantitative research that uses majority hypothesis validation. Glaser and Strauss eventually came to disagree with each other, and GTA branched into three perspectives. Of these, Strauss and Corbin (1990), which defines coding and other analytical processes in detail, is cited most frequently although the studies that cite it do not necessarily reflect its characteristics. It is, therefore, clear that the differences in these three perspectives are not connected with differences in research methodologies.
在管理研究领域,格拉泽和施特劳斯(1967)开创的扎根理论方法(GTA)经常被引用来断言定性理论构建研究的方法有效性,与使用多数假设验证的定量研究形成对比。格拉泽和施特劳斯最终产生了分歧,《侠盗猎车手》分成了三个视角。其中,Strauss和Corbin(1990)详细定义了编码和其他分析过程,被引用的频率最高,尽管引用它的研究不一定反映其特征。因此,很明显,这三种观点的差异与研究方法的差异无关。
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引用次数: 7
Classification for measuring the impact of open innovation on practice 衡量开放式创新对实践影响的分类
Pub Date : 2019-04-15 DOI: 10.7880/ABAS.0190314A
Kenichi Kuwashima
: The open innovation proposed by Chesbrough (2003a) had a heavy impact on practical business, and not just academia. However, the definition of open innovation is broad and ambiguous, with Chesbrough himself not providing a clear, specific example of open innovation practice (OIP). Thus, practitioners interpret it in many ways. Accordingly, to accurately measure the impact of open innovation, OIP must be classified into several types. This paper proposes two methods for classification. The first is whether the OIP of Chesbrough and that of the practitioner are aligned. From this perspective, OIP can be categorized in three ways: (a) what both Chesbrough and the practitioner call OIP; (b) what Chesbrough calls OIP, but not the practitioner; and (c) what a practitioner calls OIP but not Chesbrough. (a) can be clearly evaluated as the impact of open innovation, while more attention is required when interpreting (b) and (c). Second is the differentiation of whether activities that are currently implemented as OIP were started (i) before or (ii) after Chesbrough (2003a). (ii) can be seen as the impact of open innovation, though (i) is nothing more than changing the name of something that was previously just a “practice” into “OIP.” If (i) is included in the impact of open innovation, there is a risk of exaggerating the assessment of open innovation.
: Chesbrough (2003a)提出的开放式创新不仅对学术界,而且对实际商业产生了重大影响。然而,开放式创新的定义是广泛而模糊的,Chesbrough本人也没有提供开放式创新实践(OIP)的明确、具体的例子。因此,从业人员对其有多种解释。因此,为了准确地衡量开放式创新的影响,必须将OIP划分为几种类型。本文提出了两种分类方法。首先是Chesbrough的OIP和从业者的OIP是否一致。从这个角度来看,OIP可以分为三种分类:(a) Chesbrough和从业人员所称的OIP;(b) Chesbrough所说的OIP,而不是从业者;(c)从业人员所说的OIP,而不是Chesbrough。(a)可以被明确地评价为开放式创新的影响,而在解释(b)和(c)时需要更多的关注。第二是区分目前作为OIP实施的活动是在Chesbrough (2003a)之前还是之后开始的(i)。(ii)可以被视为开放式创新的影响,尽管(i)只不过是将以前只是“实践”的东西的名称改为“OIP”。如果将(i)纳入开放式创新的影响,则存在夸大开放式创新评估的风险。
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引用次数: 4
Omiai
Pub Date : 2019-04-15 DOI: 10.7880/abas.0190212a
Koji Nakano, Toru Ohara
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引用次数: 0
Decline of business brings growth opportunities 商业的衰落带来了增长的机会
Pub Date : 2019-02-15 DOI: 10.7880/ABAS.0181119B
Takeaki Wada
: Many small and medium-sized enterprises’ managers hesitate to launch new businesses for the diversification or business change. In the case of new business launching by Yamato Industrial and Yamaguchi Kasei, decline of their existing businesses was a threat, and simultaneously, it has become an opportunity for launching new business, just as the saying “tough times bring opportunity.” In addition, the experience of launching a second business, rather than experience at startup, will motivate managers to launch businesses continuously.
当前,许多中小企业的管理者因业务多元化或业务变革而对开展新业务犹豫不决。以大和工业和山口化成为例,现有事业的衰落既是一种威胁,同时也成为了开创新事业的机会,正如“艰难时期带来机遇”。此外,创业的经验比创业的经验更能激励管理者不断创业。
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引用次数: 2
Non-territorial office with various zoning increases privacy 不同分区的非地域办公室增加了私密性
Pub Date : 2019-02-15 DOI: 10.7880/ABAS.0190121A
Nobuyuki Inamizu, Mitsuru Makishima
: Allen and Gerstberger (1973) reported that non-territorial offices improve privacy. In actuality, however, a view of the office layout after an experiment showed that the office used in the experiment was not just simply made into a non-territorial office, but had various zoning done such that zones could be selected according to circumstance. With that idea in mind, this study analyzes the impact of non-territorial offices on privacy as well as the effect of various zoning, based on data of 6,592 individuals obtained through internet surveys. Results of the analysis showed that 1) non-territorial offices themselves do not have a major impact on privacy (they neither improve nor worsen privacy); 2) rather, various zoning is what improves privacy; and 3) further, of note is that privacy dramatically worsens in non-territorial offices without any various zoning, and vastly improves where various zoning has been thoroughly implemented. These results give one solution for the disputes over non-territorial offices and privacy, and provide suggestions for a new type of office (activity-based working, or an activity-based office).
Allen和Gerstberger(1973)报告说,非地域办公室改善了隐私。然而,实际上,通过实验后的办公室布局来看,实验中使用的办公室并不是简单地变成了一个无地域的办公室,而是做了各种分区,以便根据情况选择区域。考虑到这一想法,本研究基于通过互联网调查获得的6,592人的数据,分析了非地域办公室对隐私的影响以及各种分区的影响。分析结果表明:1)非属地办事处本身对隐私权没有重大影响(既没有改善隐私权,也没有恶化隐私权);2)相反,不同的分区可以改善隐私;3)此外,值得注意的是,在没有任何分区的非区域办公室中,隐私状况急剧恶化,而在彻底实施了分区的办公室中,隐私状况得到了极大改善。这些结果为非属地办公和隐私争议提供了一种解决方案,并为新型办公(活动办公,或活动办公)提供了建议。
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引用次数: 3
Leader's episodic change and followers' continuous change 领导者的偶发变化和追随者的持续变化
Pub Date : 2019-02-15 DOI: 10.7880/ABAS.0181206A
M. Abe
: In a review of the existing literature dealing with organizational change, Weick and Quinn (1999) asserted that the contrasting organizational changes of episodic change and continuous change reflect the perspective of the observer. That is, an organizational change can be explained and described as being an episodic change or a continuous change; however, no specific examples were given. The example of change in the Rakuwakai Otowa Hospital discussed in this paper is explained by a leader as being an episodic change, but the same situation is described by a staff member, who is a follower, as being a continuous change.
Weick和Quinn(1999)在回顾现有的关于组织变革的文献时认为,情景性变革和连续性变革这两种截然不同的组织变革反映了观察者的视角。也就是说,一个组织的变化可以被解释和描述为一个偶发的变化或一个连续的变化;但是,没有给出具体的例子。在本文中讨论的Rakuwakai Otowa医院的变化的例子被一位领导解释为是一个偶发的变化,但同样的情况被一个下属的工作人员描述为一个连续的变化。
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引用次数: 2
The strength of an opinion leader's supporters 舆论领袖的支持者的力量
Pub Date : 2018-12-15 DOI: 10.7880/ABAS.0181009A
Y. Kuwashima
Watts and Dodds (2007) showed that in a simulation, supporters of opinion leaders have larger influence than opinion leaders themselves. In this paper, a case analysis was done of an anonymous housewife who created a network and acquired supporters on a social network and then started an apparel brand. The analysis revealed that influence strengthens by having both (a) a network centered around an opinion leader and (b) a complete network with six hardcore fans acting as supporters.
Watts和Dodds(2007)在模拟中表明,意见领袖的支持者比意见领袖本身具有更大的影响力。本文以一位匿名家庭主妇为案例进行分析,她创建了一个网络,并在社交网络上获得了支持者,然后创立了一个服装品牌。分析显示,如果同时拥有(a)以意见领袖为中心的网络和(b)由6名铁杆粉丝作为支持者的完整网络,影响力就会增强。
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引用次数: 4
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Annals of Business Administrative Science
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