In Leda and the Swan, one of the greatest Anglophone lyric poets of the 20th century W. B. Yeats explores the idea of a single act having tremendous importance for human history. Such a momentous event can bring about the end of civilization and become the dawn of a new age. This is a great cataclysmic moment in history (merging history and myth) for Yeats. The paper suggests that Yeats's sensibilities subtly permeate the narrative and form of Elena Ferrante's The Lost Daughter, thus illustrating the mode of ambiguous past penetrating the present-the tradition that interested Yeats - arguably becoming what in Ferrante has been seen as a form of radical and committed reflection on myriad of contemporary issues. In this context, Yeats and Ferrante communicate the ideas of fragmentation and instability, the sensation of the world crumbling and reforming, and, in doing so, they refer to an instability of boundaries and identities. This is a sensation experienced by both female protagonists - Yeats's mythical Leda and her more contemporary counterpart.
{"title":"Yeats's sensibilities, Leda, and ambiguities in Elena Ferrante's 'The Lost Daughter'","authors":"A. A. Mušović","doi":"10.5937/npdunp2102074m","DOIUrl":"https://doi.org/10.5937/npdunp2102074m","url":null,"abstract":"In Leda and the Swan, one of the greatest Anglophone lyric poets of the 20th century W. B. Yeats explores the idea of a single act having tremendous importance for human history. Such a momentous event can bring about the end of civilization and become the dawn of a new age. This is a great cataclysmic moment in history (merging history and myth) for Yeats. The paper suggests that Yeats's sensibilities subtly permeate the narrative and form of Elena Ferrante's The Lost Daughter, thus illustrating the mode of ambiguous past penetrating the present-the tradition that interested Yeats - arguably becoming what in Ferrante has been seen as a form of radical and committed reflection on myriad of contemporary issues. In this context, Yeats and Ferrante communicate the ideas of fragmentation and instability, the sensation of the world crumbling and reforming, and, in doing so, they refer to an instability of boundaries and identities. This is a sensation experienced by both female protagonists - Yeats's mythical Leda and her more contemporary counterpart.","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87152084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Republic of Serbia and the Republic of Croatia, once (with the prefix "Socialistic") members of the Yugoslav federation, and today neighboring, sovereign, internationally recognized states, have a common border of two hundred and fifty-two kilometers, of which one hundred and thirty-eight kilometers along the Danube. The line of the border on the Danube is the subject of different interpretations by the two sides, which in practice leads to numerous problems, primarily in terms of navigation safety, prevention of migration, poaching, flood defense and other security challenges. One of the points of contention is Vukovarska ada, a river island over which both sides emphasize their sovereignty. In 2011, the local governments of Bac and Vukovar, in order to relax the situation and improve good neighborly relations, signed the Agreement on Friendship and Cooperation, and it significantly affected the actual position of Vukovar Ada. In this text, the author analyzes the historical circumstances and the current status of Vukovar Ada in the context of the future overall resolution of the issue of demarcation of Serbia and Croatia on the Danube, as well as in the context of the Bac-Vukovar Agreement, ie the possibility of applying a similar model with appropriate modifications applied to some other disputed part of the common border on the Danube
{"title":"Vukovarska ada - (un)disputed part of the Serbian-Croatian border on the Danube","authors":"M. Petrović","doi":"10.5937/npdunp2102131p","DOIUrl":"https://doi.org/10.5937/npdunp2102131p","url":null,"abstract":"The Republic of Serbia and the Republic of Croatia, once (with the prefix \"Socialistic\") members of the Yugoslav federation, and today neighboring, sovereign, internationally recognized states, have a common border of two hundred and fifty-two kilometers, of which one hundred and thirty-eight kilometers along the Danube. The line of the border on the Danube is the subject of different interpretations by the two sides, which in practice leads to numerous problems, primarily in terms of navigation safety, prevention of migration, poaching, flood defense and other security challenges. One of the points of contention is Vukovarska ada, a river island over which both sides emphasize their sovereignty. In 2011, the local governments of Bac and Vukovar, in order to relax the situation and improve good neighborly relations, signed the Agreement on Friendship and Cooperation, and it significantly affected the actual position of Vukovar Ada. In this text, the author analyzes the historical circumstances and the current status of Vukovar Ada in the context of the future overall resolution of the issue of demarcation of Serbia and Croatia on the Danube, as well as in the context of the Bac-Vukovar Agreement, ie the possibility of applying a similar model with appropriate modifications applied to some other disputed part of the common border on the Danube","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90808094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper gives a brief overview of the literature dedicated to Albanian-Slavic contacts, and then compares two approaches to Albanianisms in Serbian and Macedonian languages. One is by Safet Hodža (2001) and the other by Vanja Stanišić (1995). Their studies differ in several aspects. First, in the inventory of processed lexical items. Thus, Hodža analyzed a total of 447, and Stanisic about 300. Then, Hodža represented almost all types of words (313 nouns, 50 adjectives, 48 verbs, 15 adverbs, 9 words and 8 exclamations, 2 conjunctions and 2 onomatopoeias), while Stanišić analyzed 182 lexemes, mainly nouns and a small number of verbs from different areas of human life: cattle breeding and agriculture (36), farming (41), nature and relief (23), house and garden (8), family terminology (8), material culture and mental life (10), abstract concepts, verbs and expressions of psychophysical conditions (56). Stanišić also deals with the Albanian names that are mentioned in the Dečani Hrisovulja (Chrysovulje), but also with a large number of Slavs. Hodža etymologically deals with the words in a separate dictionary section, while Stanišić does that within five thematic groups. In separate chapters, Hodža gives an exhaustive classification according to thematic groups, according to geographical distribution and time of their taking over. Stanišić grouped the words wider, and within the processing of individual words, they are geographically located. The author of this paper also points to other Albanianisms noted by other researchers, but also cites a new inventory of lexemes used by the Serbs in south-western Serbia and Kosovo and Metohia: čuče, čučajka "kukavica (coward) ", rumbulak and rumbulačka "okrugao (round)", šaradžija "testeraš (sawyer)" (from alb. sharrë "testera (saw), šoša "prorešetati (to sift)", vapa "žega, toplota (heat, warmth)", uknačiti (se) "uživati (to enjoy)".
{"title":"Albanisms in Serbian and Macedonian speeches","authors":"R. N. Malja-Imami, Marija Popović","doi":"10.5937/npdunp2102085m","DOIUrl":"https://doi.org/10.5937/npdunp2102085m","url":null,"abstract":"This paper gives a brief overview of the literature dedicated to Albanian-Slavic contacts, and then compares two approaches to Albanianisms in Serbian and Macedonian languages. One is by Safet Hodža (2001) and the other by Vanja Stanišić (1995). Their studies differ in several aspects. First, in the inventory of processed lexical items. Thus, Hodža analyzed a total of 447, and Stanisic about 300. Then, Hodža represented almost all types of words (313 nouns, 50 adjectives, 48 verbs, 15 adverbs, 9 words and 8 exclamations, 2 conjunctions and 2 onomatopoeias), while Stanišić analyzed 182 lexemes, mainly nouns and a small number of verbs from different areas of human life: cattle breeding and agriculture (36), farming (41), nature and relief (23), house and garden (8), family terminology (8), material culture and mental life (10), abstract concepts, verbs and expressions of psychophysical conditions (56). Stanišić also deals with the Albanian names that are mentioned in the Dečani Hrisovulja (Chrysovulje), but also with a large number of Slavs. Hodža etymologically deals with the words in a separate dictionary section, while Stanišić does that within five thematic groups. In separate chapters, Hodža gives an exhaustive classification according to thematic groups, according to geographical distribution and time of their taking over. Stanišić grouped the words wider, and within the processing of individual words, they are geographically located. The author of this paper also points to other Albanianisms noted by other researchers, but also cites a new inventory of lexemes used by the Serbs in south-western Serbia and Kosovo and Metohia: čuče, čučajka \"kukavica (coward) \", rumbulak and rumbulačka \"okrugao (round)\", šaradžija \"testeraš (sawyer)\" (from alb. sharrë \"testera (saw), šoša \"prorešetati (to sift)\", vapa \"žega, toplota (heat, warmth)\", uknačiti (se) \"uživati (to enjoy)\".","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72371212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Juvenile delinquency is one of the inexhaustible social and historical curiosities that, conditionally speaking, survives from the earliest times to the present day. In this paper, two typical criminological levels of the phenomenon of juvenile delinquency are going to be presented - etiological and phenomenological context. Given that this is a fairly broad topic and phenomenon, this paper is going to present only the most striking aspects of the etiology and phenomenology of juvenile delinquency. The significance of the research of juvenile delinquency in modern science is all the greater bearing in mind the trends of politicization of this phenomenon with the aim of often tendentious spread of moral panic, as well as sensationalist media reporting. In that context, not only classical, but also contemporary discourse related to the problem of this research is going to be presented in order to explain the issues related to this phenomenon and at the same time demystify the obscure allegations that take place in society.
{"title":"The criminological aspects of juvenile delinquency","authors":"S. Međedovic","doi":"10.5937/npdunp2102154m","DOIUrl":"https://doi.org/10.5937/npdunp2102154m","url":null,"abstract":"Juvenile delinquency is one of the inexhaustible social and historical curiosities that, conditionally speaking, survives from the earliest times to the present day. In this paper, two typical criminological levels of the phenomenon of juvenile delinquency are going to be presented - etiological and phenomenological context. Given that this is a fairly broad topic and phenomenon, this paper is going to present only the most striking aspects of the etiology and phenomenology of juvenile delinquency. The significance of the research of juvenile delinquency in modern science is all the greater bearing in mind the trends of politicization of this phenomenon with the aim of often tendentious spread of moral panic, as well as sensationalist media reporting. In that context, not only classical, but also contemporary discourse related to the problem of this research is going to be presented in order to explain the issues related to this phenomenon and at the same time demystify the obscure allegations that take place in society.","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85461212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.5937/npunpdhn2102103a
Šejla Avdić
The article tries to present Socrates' understanding of the task of philosophy step by step with reference to contemporary interpretations. Along the way, an inevitable obstacle is encountered, and that is the problem of the contemporary meanings of Socrates 'philosophy. Socrates did not leave a written trace behind, so we draw knowledge about his philosophy and life from the main testimonies, which are the writings of Aristophanes, Xenophon, Plato and Aristotle. Given our acceptance and affection for certain testimonies, we are moving further and further away from the definition of historical Socrates. The paradox of this distancing, is shown in the fact that Socrates in this way in his mental heritage becomes closer to us as our contemporary. But what cannot be ignored is the fact that Socrates, with his philosophy, left an indelible mark in the development of the whole of philosophical thought and the determinants of modern culture as a whole. The transition from the question of nature to the question of human life, through the introduction of a method aimed at eliminating misconceptions and the possibility of determining the right direction for action, is what makes Socrates one of the most important philosophers and leaves him in today's view of the source of modern thought.
{"title":"Socrates' understanding of the task of philosophy","authors":"Šejla Avdić","doi":"10.5937/npunpdhn2102103a","DOIUrl":"https://doi.org/10.5937/npunpdhn2102103a","url":null,"abstract":"The article tries to present Socrates' understanding of the task of philosophy step by step with reference to contemporary interpretations. Along the way, an inevitable obstacle is encountered, and that is the problem of the contemporary meanings of Socrates 'philosophy. Socrates did not leave a written trace behind, so we draw knowledge about his philosophy and life from the main testimonies, which are the writings of Aristophanes, Xenophon, Plato and Aristotle. Given our acceptance and affection for certain testimonies, we are moving further and further away from the definition of historical Socrates. The paradox of this distancing, is shown in the fact that Socrates in this way in his mental heritage becomes closer to us as our contemporary. But what cannot be ignored is the fact that Socrates, with his philosophy, left an indelible mark in the development of the whole of philosophical thought and the determinants of modern culture as a whole. The transition from the question of nature to the question of human life, through the introduction of a method aimed at eliminating misconceptions and the possibility of determining the right direction for action, is what makes Socrates one of the most important philosophers and leaves him in today's view of the source of modern thought.","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88462504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The digital economy, as an economy primarily functioning via digital technologies, has made its impact on the development of the digital transformation concept. Such a form of business transformation requires the integration of digital technologies in all industries. The paper underlines the importance of the essential elements of transformation, regarding customer experience, operational processes, business models, employee experience and digital platform, along with the key business spheres, relating to competition, innovation and value, which digitalisation changes on the way. The main goal of the paper therefore is to point to the impact of digital transformation on the process of formulating new corporate strategic directions. With this in mind, the main aim of the paper is to stress prospective corporate strategic directions of digital transformation under conditions of deep digital penetration. The paper is based on the working hypothesis that despite the fact that existing businesses most commonly start with market penetration, through developing a digital technology strategy, as well as digital market expansion strategy, further development of digital transformation leads to the creation of digital platforms that are built by mutual collaboration of numerous stakeholders connected through joint value creation and its delivery.
{"title":"The impact of digital transformation on the formulation of new corporate strategic directions","authors":"Ernad Kahrović","doi":"10.5937/npdunp2102141k","DOIUrl":"https://doi.org/10.5937/npdunp2102141k","url":null,"abstract":"The digital economy, as an economy primarily functioning via digital technologies, has made its impact on the development of the digital transformation concept. Such a form of business transformation requires the integration of digital technologies in all industries. The paper underlines the importance of the essential elements of transformation, regarding customer experience, operational processes, business models, employee experience and digital platform, along with the key business spheres, relating to competition, innovation and value, which digitalisation changes on the way. The main goal of the paper therefore is to point to the impact of digital transformation on the process of formulating new corporate strategic directions. With this in mind, the main aim of the paper is to stress prospective corporate strategic directions of digital transformation under conditions of deep digital penetration. The paper is based on the working hypothesis that despite the fact that existing businesses most commonly start with market penetration, through developing a digital technology strategy, as well as digital market expansion strategy, further development of digital transformation leads to the creation of digital platforms that are built by mutual collaboration of numerous stakeholders connected through joint value creation and its delivery.","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87021049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper aims to identify the quality of political participation of women in Serbia through the prism of activism at the local level. The research covered the municipality of Ruma in the period from July 2, 2020 to July 2, 2021, which conducted a research of an individual and not a mosaic or a case in a row. Using the case study method, data collection was conducted in a semi-structured interview on a sample of six respondents. The results of the research showed that women, in accordance with the quantitative shift in the political life of Serbia in general, are delegated in the Ruma division of power at all levels, but that gender is still less represented in positions of power and decision-making, as well as in decision-making. Women in Ruma, with their political participation, do not sufficiently realize the gender dimension of political representation, because either they are not sufficiently aware of this segment and do not recognize it as important or they lack the courage to do so and encounter a wall in parliamentary debates. The results of the research could be important for considering ways to improve the quality of women's participation in politics at the local level in the direction of greater substantive representation, as well as gender sensitivity, which would increase greater motivation of women to get involved in politics, affect the quality of work. representative body, but also a change in the political climate in society, which is still masculine. The research showed that the solidarity of women in politics should be strengthened, regardless of belonging to a political party, and they should be encouraged to be louder and braver in expressing their views in parliamentary debates, so that they can essentially fight for their interests.
{"title":"Political participation of women in Serbia through the prism of local activism: A case study of municipality of Ruma, 2020-2021","authors":"Tatjana Loš","doi":"10.5937/npdunp2102115l","DOIUrl":"https://doi.org/10.5937/npdunp2102115l","url":null,"abstract":"The paper aims to identify the quality of political participation of women in Serbia through the prism of activism at the local level. The research covered the municipality of Ruma in the period from July 2, 2020 to July 2, 2021, which conducted a research of an individual and not a mosaic or a case in a row. Using the case study method, data collection was conducted in a semi-structured interview on a sample of six respondents. The results of the research showed that women, in accordance with the quantitative shift in the political life of Serbia in general, are delegated in the Ruma division of power at all levels, but that gender is still less represented in positions of power and decision-making, as well as in decision-making. Women in Ruma, with their political participation, do not sufficiently realize the gender dimension of political representation, because either they are not sufficiently aware of this segment and do not recognize it as important or they lack the courage to do so and encounter a wall in parliamentary debates. The results of the research could be important for considering ways to improve the quality of women's participation in politics at the local level in the direction of greater substantive representation, as well as gender sensitivity, which would increase greater motivation of women to get involved in politics, affect the quality of work. representative body, but also a change in the political climate in society, which is still masculine. The research showed that the solidarity of women in politics should be strengthened, regardless of belonging to a political party, and they should be encouraged to be louder and braver in expressing their views in parliamentary debates, so that they can essentially fight for their interests.","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89540868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The location of industry as an instrument of regional development","authors":"Živorad Gligorijević, Aleksandar Manasijević","doi":"10.5937/npdunp1902082g","DOIUrl":"https://doi.org/10.5937/npdunp1902082g","url":null,"abstract":"","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88126869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Inefficiency of the state and public companies is something we have often talked about. In comparison with private companies, the public sector in many economies is lagging behind in terms of business performance, so it is necessary to encourage the improvement of efficiency and quality of services it provides, also to stimulate investment in technology and modernize production processes and adopt new quality standards. The aim of this paper is to highlight the benefits that may accrue from the mutual cooperation between the two at first sight contradictory sectors. The model of public-private partnership has increasingly been applied in less developed countries, primarily for the infrastructure projects. Despite the benefits that this type of cooperation offers, Republic of Serbia does not use the possibilities of application of this concept, not only because of lack of funds, but also due to many other factors that reduce the competitiveness of its economy.
{"title":"Public-private partnership: A public sector efficiency improving model in Republic of Serbia","authors":"Alma Dobardžić","doi":"10.5937/npdunp1902094d","DOIUrl":"https://doi.org/10.5937/npdunp1902094d","url":null,"abstract":"Inefficiency of the state and public companies is something we have often talked about. In comparison with private companies, the public sector in many economies is lagging behind in terms of business performance, so it is necessary to encourage the improvement of efficiency and quality of services it provides, also to stimulate investment in technology and modernize production processes and adopt new quality standards. The aim of this paper is to highlight the benefits that may accrue from the mutual cooperation between the two at first sight contradictory sectors. The model of public-private partnership has increasingly been applied in less developed countries, primarily for the infrastructure projects. Despite the benefits that this type of cooperation offers, Republic of Serbia does not use the possibilities of application of this concept, not only because of lack of funds, but also due to many other factors that reduce the competitiveness of its economy.","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83405878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Suvremena tržista obilježena su snažnom borbom konkurenata koji nastoje uhvatiti sto bolje tržisne pozicije i veci tržisni udjel. Zbog intenzivnosti borbe cesto ih se naziva crvenim oceanima. Međutim, postoje poduzeca koja su izasla iz ovih uvriježenih okvira i odlucila se za potpuno drugaciji strateski pristup koji se temelji na kreativnosti i inovaciji u stvaranju novih tržista, takozvanih plavih oceana, ne obaziruci se pritom na konkurenciju. Ovaj rad nastoji pridonijeti boljem razumijevanju strategije plavoga oceana te na uzorku hrvatskih poduzeca ispitati njihovu stratesku orijentaciju, odnosno jesu li ona sklonija plavim ili crvenim oceanima. Rezultati istraživanja sugeriraju da poduzeca obuhvacena istraživanjem po svojim strateskim obilježjima vise pripadaju crvenim, a manje plavim oceanima. Međutim, iako njihovo poslovanje obilježava intenzivno natjecanje s drugim poduzecima, profitne stope vise su od prosjecnih stopa u hrvatskom gospodarstvu.
{"title":"Strategic orientation of Croatian companies: Blue or red oceans?","authors":"Martina Smodila, Marko Perić","doi":"10.5937/NPDUNP1901047S","DOIUrl":"https://doi.org/10.5937/NPDUNP1901047S","url":null,"abstract":"Suvremena tržista obilježena su snažnom borbom konkurenata koji nastoje uhvatiti sto bolje tržisne pozicije i veci tržisni udjel. Zbog intenzivnosti borbe cesto ih se naziva crvenim oceanima. Međutim, postoje poduzeca koja su izasla iz ovih uvriježenih okvira i odlucila se za potpuno drugaciji strateski pristup koji se temelji na kreativnosti i inovaciji u stvaranju novih tržista, takozvanih plavih oceana, ne obaziruci se pritom na konkurenciju. Ovaj rad nastoji pridonijeti boljem razumijevanju strategije plavoga oceana te na uzorku hrvatskih poduzeca ispitati njihovu stratesku orijentaciju, odnosno jesu li ona sklonija plavim ili crvenim oceanima. Rezultati istraživanja sugeriraju da poduzeca obuhvacena istraživanjem po svojim strateskim obilježjima vise pripadaju crvenim, a manje plavim oceanima. Međutim, iako njihovo poslovanje obilježava intenzivno natjecanje s drugim poduzecima, profitne stope vise su od prosjecnih stopa u hrvatskom gospodarstvu.","PeriodicalId":52770,"journal":{"name":"Naucne publikacije Drzavnog univerziteta u Novom Pazaru","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84180921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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