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The Evolution of the Internet and Social Media: A Literature Review 互联网与社交媒体的演变:文献综述
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.1.30-41
Charles Alves de Castro, Isobel O’Reilly, A. Carthy
This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The review presents updated information about technological trends, marketing, and chronological elements regarding the evolution of the internet and social media.
本文回顾和分析了影响互联网、网络和社交媒体渠道演变的因素,描绘了历史趋势,并强调了最近的技术发展。这篇综述包括对电子期刊数据库的深入搜索。根据具体的标准选择文章,共选择34篇论文和书籍进行全面阅读和深入分析。使用NVIVO 12 Pro对34个元素进行分析和处理,从而创建维度和类别、代码和节点,识别最常见的单词,对术语进行聚类分析,并根据每个单词的频率创建单词云。这篇综述介绍了有关技术趋势、市场营销以及互联网和社交媒体发展的时间因素的最新信息。
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引用次数: 0
Assisting SMEs to Establish RMA Diagnosis Checklist and Innovative RMA Process System to Enhance B2B Innovative Concept Adaptation and Its Value-Added Function 协助中小企业建立RMA诊断清单和创新RMA流程体系,增强B2B创新理念适应能力和增值功能
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.1.42-48
Kai-Fu Yang, Hao-Wei Yang, Chao Huang
This research attempts to focus on Return Merchandise Authorization (RMA) and the optimization of the RMA solutions. In the meantime, this research establishes RMA Diagnosis Checklist, Innovative RMA Process system, and a number of suggested solutions for Small and Medium Enterprises (SMEs). This research has important implications as it optimizes RMA solutions to B2B problems for SMEs, provides useful information on effective RMA service policies for B2B marketing decisions and creates a general awareness of the importance and rationale of RMA. Finally, this study provides RMA as a diagnostic tool and strategic tactic for SMEs.
本研究试图集中于退货授权(RMA)和RMA解决方案的优化。同时,本研究建立了企业变革诊断清单、创新的企业变革流程体系,并为中小企业提出了若干解决方案。这项研究具有重要的意义,因为它优化了中小企业B2B问题的RMA解决方案,为B2B营销决策提供了有效的RMA服务政策的有用信息,并使人们普遍认识到RMA的重要性和基本原理。最后,本研究提供了RMA作为中小企业的诊断工具和战略策略。
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引用次数: 0
The Negligible Impact of Lecture Videos on the Learning Progress in a Laboratory Course during the Covid-19 Pandemic 新冠肺炎疫情期间课堂视频对实验课学习进度的影响可忽略不计
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.3.79-88
A. Pfennig
During the covid-19 pandemic semesters of 2020/21 material science laboratory courses at HTW-Berlin had to be taught fully online to first year students of mechanical engineering and automotive engineering. Specially produced lecture videos are assigned and guide students through the laboratory routine prior to class. Students regard these lecture films as easy to use, supportive to individual study routines and scientifically helpful during self-study periods. They rated tasks and questions aligned with the learning outcome of the lecture videos as highly beneficial and –surprisingly- did not prefer face-to-face time. However, grades are much lower and much more students failed the class. This was directly related to the negative input of solemn studying, lack of human interaction, scientific discussions, lack of the possibility to fail and regain self-attentiveness as well as permanent online time. Otherwise highly supportive teaching material became negligible during the full online-semesters.
在2019冠状病毒病大流行的2020/21学期,柏林理工大学的材料科学实验课程必须完全在线教授给机械工程和汽车工程的一年级学生。特别制作的课堂视频被分配并指导学生在上课前完成实验室例行程序。学生认为这些讲座影片易于使用,对个人学习有帮助,在自学期间有科学的帮助。他们认为与讲座视频的学习成果相一致的任务和问题非常有益,令人惊讶的是,他们不喜欢面对面的时间。然而,成绩要低得多,更多的学生不及格。这与严肃学习的负输入,缺乏人际互动,科学讨论,缺乏失败和重新获得自我关注的可能性以及永久的在线时间直接相关。否则,在整个在线学期中,高度支持性的教学材料变得微不足道。
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引用次数: 0
Arabic Language Students’ e-Learning Experience in an English Course at the University of Oran1 Algeria during the COVID-19 Pandemic 2019冠状病毒病大流行期间阿尔及利亚奥兰大学阿拉伯语学生英语课程在线学习体验
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.2.62-71
Sarradj Siham
Distance learning is not the product of the modern world as some may think; its origins go back to the 1720s with the very first experience of correspondence learning. Nevertheless, the concept of online learning, on the other hand, is the product of the modern digitalized world since its principal key element is the Internet. In this paper, we are going to clarify the ambiguity underlying two interrelated but different concepts which are ‘distance learning’ and ‘e-learning’. Then, we will trace the historical background of distance education in the world and in Algeria. In the end, we will present the results of a descriptive study that was conducted through an online questionnaire, and which targeted first-year students of the Department of the Arabic Language and Literature, University of Oran1 Ahmed Ben Bella. The purpose of this opinion poll was to reflect students’ impressions and evaluate their first and unique experience of learning English electronically during the COVID-19 pandemic.
远程教育并不像一些人认为的那样是现代世界的产物;它的起源可以追溯到18世纪20年代第一次经历函授学习。然而,另一方面,在线学习的概念是现代数字化世界的产物,因为它的主要关键因素是互联网。在本文中,我们将澄清“远程学习”和“电子学习”这两个相互关联但不同的概念背后的模糊性。然后,我们将追溯远程教育在世界和阿尔及利亚的历史背景。最后,我们将介绍一项描述性研究的结果,该研究是通过在线问卷调查进行的,针对的是奥兰大学阿拉伯语言文学系的一年级学生。本次民意调查的目的是反映学生的印象,并评估他们在新冠疫情期间第一次学习电子英语的独特体验。
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引用次数: 0
Ritualization of Online Brand Community Behaviors and Tribal Bond 网络品牌社区行为仪式化与部落纽带
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.4.89-99
C. Park
The online communities are activating recently as using by over half of online users. But the previous online community studies were limited to figure out the influence factors of participation of community and its social affect mainly. So, this study tried to figure out ritual to understand more about individual aspect of online community activities and conducted empirical study of tribal bond that is consequences of ritual to suggest managerial implications. The significant online external ritual antecedent was shared norm and internal ritual antecedents were interdependence, need for approval. Also, the internal ritual had influence on external ritual and tribal bond. The external ritual was not significant influence factor of tribal bond. We suggested managerial implication the efficient management of quantitatively expanded community based on these results and academic implications that extend ritual concept to online, scale development and verification of each concept.
在线社区最近活跃起来,有超过一半的在线用户使用。但以往的网络社区研究主要局限于找出社区参与的影响因素及其社会影响。因此,本研究试图找出仪式,以更多地了解在线社区活动的个人方面,并对部落纽带进行实证研究,这是仪式的后果,以提出管理意义。重要的网络外部仪式前因是共享规范,重要的网络内部仪式前因是相互依赖、需要认可。此外,内部仪式对外部仪式和部落纽带也有影响。外在仪式对部落关系的影响不显著。在此基础上,我们提出了管理意涵:有效管理定量扩展的社区;学术意涵:将仪式概念扩展到网络,规模开发和每个概念的验证。
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引用次数: 0
Purchase Motivation, Experiential Value Related to Continuance Intention to Purchase on China’s Double 11 Shopping Festival 中国双11购物节持续购买意愿的购买动机、体验价值
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.1.1-15
J. Ye, Jhen-Ni Ye, Yu-Feng Wu, Jong-Chao Hong
As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.
在给消费者带来便利的同时,网上购物也代表着巨大的商机。在网络购物方面,由中国阿里巴巴组织的双11购物节(以下简称双11)创造了记录,并在过去10年里持续快速增长。为了理解这一现象,本研究采用自我决定理论来探讨消费者对双11的动机和感知价值。这项研究的重点是在2018年中国双11狂欢节购物节期间购物的中国人。共收集399份验证数据,采用结构方程模型进行验证性因子分析。研究结果表明,外在购买动机与享乐价值和社会价值之间不显著相关,而外在购买动机与享乐价值和社会价值呈正相关。此外,持续购买意愿可以被享乐价值和社会价值正向预测。通过对这些结果的更好理解,经营电子商务的管理者可以通过一定的方法来增加顾客的外在动机,提高他们的体验价值,以促进他们在特定的一天购买商品的持续意愿,例如通过创建更多的购物节。
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引用次数: 0
Combining Local DNA and Coaching Small and Medium Enterprises to Adopt Cross-Border e-Commerce and Smart Retail to Expand International Market 结合本土DNA,指导中小企业采用跨境电子商务和智慧零售开拓国际市场
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.3.72-78
Kai-Fu Yang, Hao-Wei Yang
In order to strengthen the development of local industries in various counties and cities, attract more high-quality talents, promote sustainable development of regional industrial economy, enhance the quality of life, and create more regional brands, this research has been linked to industry, government, and university to help SMEs integrate DNA and assist SMEs to expand international market by adopting Cross-border E-commerce and Smart Retail. Through actual operation of this research, SMEs would be assisted to achieve the expected benefits: 1) Inverting local industry strategy, with “creative, innovation, and entrepreneurship” to create a synergistic effect of “design power, production power, and marketing power”; 2) Assisting manufacturers expand their channels and increase their values of 10% to be improved by promotion of this research; 3) Coaching enterprises in response to the trend of transformation, intend to promote and support innovation and transformation of SMEs by promoting this research, and strengthen inheritance of second generation of enterprises.
为加强各县市地方产业发展,吸引更多高素质人才,促进区域工业经济可持续发展,提升生活质量,打造更多区域品牌,本研究与产业界、政府、大学等合作,帮助中小企业整合DNA,通过跨境电商和智慧零售,协助中小企业拓展国际市场。通过本研究的实际运作,可以帮助中小企业实现预期效益:1)倒转地方产业战略,以“创意、创新、创业”形成“设计力、生产力、营销力”的协同效应;2)通过本研究的推进,协助厂商拓展渠道,提升价值10%;3)指导企业顺应转型趋势,意图通过推动本研究促进和支持中小企业创新转型,加强二代企业传承。
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引用次数: 0
E-Learning Achievement of Higher Education Students: Role of Students’ Learning Readiness, Grit and Characteristics 高等教育学生网络学习成就:学生学习准备、毅力和特征的作用
Pub Date : 2022-01-01 DOI: 10.17706/ijeeee.2022.12.2.49-61
M. Fang, K. Choi
In response to the rapid and forced transition to e-learning due to the COVID-19 pandemic, this study aims to explore the factors underlying students’ e-learning achievement. This study proposes a theoretical framework based on literature to assess the role of students’ e-learning readiness, grit, and characteristics in explaining their perceived e-learning achievement. The empirical data of 196 higher education students were collected via an online survey. Using structural equation modeling and a multigroup analysis, the findings indicated that students’ self-directed learning, learner control, motivation for learning, and online communication self-efficacy from the e-learning readiness scale, as well as the perseverance of effort from grit scale, have significantly impacted their perception on e-learning achievement. The results also highlighted significant differences between first year and higher year students in a continued effort to achieve learning, and learner control to achieve learning success. The implications of the findings and educational practice are discussed.
为应对新冠肺炎大流行导致的电子学习的快速和强制过渡,本研究旨在探讨学生电子学习成就的潜在因素。本研究提出了一个基于文献的理论框架,以评估学生的网络学习准备、毅力和特征在解释他们感知的网络学习成就中的作用。通过网络调查收集了196名高校学生的实证数据。运用结构方程模型和多组分析发现,学生的自主学习、学习者控制、学习动机和在线交流自我效能感,以及毅力量表的努力毅力显著影响了他们对网络学习成就的感知。研究结果还强调了一年级学生和高年级学生在继续努力实现学习和学习者控制以实现学习成功方面的显著差异。讨论了研究结果和教育实践的意义。
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引用次数: 0
The Degree of Relationships and Differences Among Level of ICT Utilization in Instruction and Lectures’ Demographic Factors in Selected Universities of Pakistan 巴基斯坦部分大学教学信息通信技术利用水平与讲座人口学因素的关系程度及差异
Pub Date : 2021-07-01 DOI: 10.36261/ijdeel.v6i2.1863
Shahbaz Ahmad
The ICT (Information & Communications Technology) utilization in instruction among university and college lecturers is gaining prominence in many countries in the world, including Pakistan, for the purpose of globalization and enhancing the quality of instruction and learning.  The purpose of the study was to examine the benefits of ICT utilization, the extent of success factors, problems and constraints encountered in ICT utilization in instruction among lecturers in universities of Islamabad. A cross-sectional questionnaire survey was used to find out the level and extent of ICT utilization in universities of Islamabad. The sample from the study consisted of 260 lecturers drawn from the 14 universities of Islamabad. The data were analyzed using descriptive statistics and inferential statistics such as Pearson correlation, and chi square. Results of the study showed that there were significant relationships among the 14 areas of ICT utilization, significant relationships between ICT utilization and lecturers’ characteristics, and significant relationships between ICT utilization and university demography. There were positive correlations between ICT utilization and some demographics such as lecturers’ age, working experience, experience in computer use, frequency of ICT use, computer use at home, ICT training duration, extent of ICT knowledge, awareness of ICT and ICT written / published in university. The findings of this study could be used for improving instruction among lecturers and for designing a training model for instruction among lecturers in the pursuit of enhancing excellence and quality of education in universities.  This study was subjected to several limitations that include online assessment, incorporating audio video conferencing tools, giving more sophistication to educational management software. 
为了全球化和提高教学质量,在包括巴基斯坦在内的世界许多国家,大学和学院讲师在教学中使用ICT(信息与通信技术)越来越受到重视。这项研究的目的是审查利用信通技术的好处、成功因素的程度、在伊斯兰堡大学讲师的教学中利用信通技术所遇到的问题和限制。本研究采用横断面问卷调查,以了解伊斯兰堡各大学资讯及通讯科技的使用水平及程度。这项研究的样本包括来自伊斯兰堡14所大学的260名讲师。数据分析采用描述性统计和推理统计,如Pearson相关和卡方。研究结果表明,14个ICT利用领域之间存在显著相关,ICT利用与讲师特征之间存在显著相关,ICT利用与大学人口统计学之间存在显著相关。信息通信技术的使用与一些人口统计数据存在正相关,如讲师的年龄、工作经验、计算机使用经验、信息通信技术使用频率、家庭计算机使用、信息通信技术培训时间、信息通信技术知识程度、信息通信技术意识和信息通信技术在大学的写作/发表。本研究结果可为改善大学讲师教学及设计讲师教学训练模式提供参考,以提升大学教学的卓越性与品质。这项研究受到一些限制,包括在线评估,结合音频视频会议工具,使教育管理软件更加复杂。
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引用次数: 0
Cultural Barriers and Gender Differences: A Qualitative Study of Issues Associated with Online Education in Pakistan 文化障碍和性别差异:巴基斯坦在线教育相关问题的定性研究
Pub Date : 2021-07-01 DOI: 10.36261/ijdeel.v6i2.1867
Amara Ikram, Farhan Navid Yousaf, Rizwan Safdar
COVID-19 has emerged as a disaster for people around the globe. Consequently, it has changed the way we live and do things in our everyday lives. This study analyzes the experiences of online education of university students during COVID-19 pandemic. It further explores the ways in which gender effects the online education of the students. The study was conducted in four conveniently selected universities of Lahore, Punjab. In-depths interviews were conducted with 16 research participants and data were analyzed by employing thematic analysis approach. The study found that students, particularly females, were facing loads of hurdles in attending online classes, including non-availability or frequent disconnection of internet, electricity load shading, lack of knowledge about using technology for online education, and time management. This study not only presents lived experiences of students but also suggests some constructive measures to address and curtail the challenges that are being faced by students during online education.
COVID-19已成为全球人民的灾难。因此,它改变了我们日常生活和做事的方式。本研究分析了新冠肺炎疫情期间大学生在线教育的经验。进一步探讨了性别对学生网络教育的影响方式。这项研究是在旁遮普拉合尔的四所大学进行的。对16名研究参与者进行深度访谈,采用主题分析法对数据进行分析。该研究发现,学生,尤其是女性,在参加在线课程时面临着许多障碍,包括网络不可用或经常断开,电力负荷阴影,缺乏使用在线教育技术的知识,以及时间管理。本研究不仅展示了学生的生活经验,而且提出了一些建设性的措施来解决和减少学生在在线教育中面临的挑战。
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引用次数: 0
期刊
International Journal of Distance Education and ELearning
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