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La andragogía y la formación de emprendedores en la UNESR Bolívar Unesr玻利瓦尔的双性同体和企业家培训
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.10
Marcel Alejandro Doubront
Given the complex crisis experienced by Venezuela, which has provoked a systematic defection of university students, there is a need to structure a training plan for entrepreneurs, to create new businesses, where youth have a leading role, strengthening a culture of entrepreneurship compatible with Andragogical, participatory and flexible philosophy of Universidad Nacional Experimental Simon Rodriguez (UNESR).
鉴于委内瑞拉经历的复杂危机引发了大学生的系统性叛逃,有必要制定企业家培训计划,创建青年发挥主导作用的新企业,加强与Andragological相适应的创业文化,西蒙·罗德里格斯国立实验大学(UNESR)的参与性和灵活性哲学。
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引用次数: 1
Vulnerabilidad de los estudiantes de comunicación social. Un estudio de caso 学生社交脆弱性。案例研究
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.09
P. Echeverry
This article start with a research completed in 2018, whose goal was to identify situations and causes of physical, emotional, social and economic vulnerability of the students of the Social Communication´s program. In pursuit of this aim, four discussion groups, 125 surveys shaped with 49 closed questions each, provided the information for the analysis. The results of the research, enabled the identification of some socioeconomic characteristics of the students, such as that the program average student lives in low-middle class neighborhoods, does not get to have three proper meals a day and depends on his family to pay their student fees and their sustenance. The research also showed that belonging to the LGBTIQ+ population, parenting, and financial difficulties, represent some bigger student vulnerability conditions which impact in the quality of the training environment and the forming process itself.
本文从2018年完成的一项研究开始,其目标是确定社会传播专业学生的身体、情感、社会和经济脆弱性的情况和原因。为了实现这一目标,四个讨论组,125个调查,每个调查有49个封闭式问题,为分析提供了信息。研究的结果,使学生的一些社会经济特征的识别,如该计划的普通学生生活在中低阶层的社区,没有得到一天三顿像样的饭,依靠他的家庭支付他们的学费和他们的生计。研究还表明,属于LGBTIQ+群体、父母抚养和经济困难是影响培训环境质量和形成过程本身的一些更大的学生脆弱性条件。
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引用次数: 1
El aporte de la comunicación social a los proyectos de rehabilitación de redes de agua y saneamiento: el caso del Proyecto Lote 3 de Sedapal 社会传播对水和卫生网络修复项目的贡献:以Sedapal第3批项目为例
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.04
Wilfredo David Cornejo Alva
espanolEl presente articulo resena la implementacion de estrategias de comunicacion desarrolladas en el Proyecto de Rehabilitacion de Redes de Agua Potable y Alcantarillado Lote 3, ejecutado entre los anos 2013 y 2014 en el distrito de Comas, al norte de Lima (Peru) y perteneciente al Servicio de Agua Potable y Alcantarillado de Lima (SEDAPAL). Como resultado, pudo observarse que la implementacion de un diagnostico de percepciones, el plan de comunicacion y los productos de comunicacion y educacion permitieron facilitar el diseno de mensajes acordes al contexto del proyecto, tomando en consideracion los discursos de los usuarios en contra y a favor del proyecto, asi como los objetivos buscados por la empresa ejecutora. EnglishThis paper focus on implementation of communication strategies developed in the Rehabilitation of Potable Water and Sewerage Network Lote 3 project, executed between 2013 and 2014 in the district of Comas, north of Lima-Peru, and belonging to the Servicio de Agua Potable y Alcantarillado de Lima (SEDAPAL), company responsible for water and sewage in Lima. As a result, it could be observed that the implementation of a diagnosis of perceptions, the communication plan and the communication and education products allowed to facilitate the design of messages according to the context of the project, taking into account the speeches of the users against and in favor of the project, as well as the objectives sought by the executing company.
espanolEl本跟进resena实施战略沟通,开发一个康复项目实施的饮用水和污水网络很多3年2013年和2014年之间在逗号分隔区,北利马(秘鲁)和al -利马饮用水和污水服务(SEDAPAL)。结果,可以看出一条实施diagnostico计划,沟通和促进了教育的沟通和产品和弦消息设计项目背景,考虑到用户发表讲话反对草案和目标,就是希望项目公司。EnglishThis paper focus on implementation of communication strategies发达in the康复of洁净水和污水处理网批3项目,executed 2013与2014年in the district of逗号分隔,north of Lima-Peru, and the饮用水和污水服务应SEDAPAL利马利马,公司负责水和污水处理。因此,它还将observed that the implementation of a of perceptions诊断,the communication and the communication和教育产品计划允许fccc / kp / awg / the design of messages to the context of the project,考虑到打击和菁华of the users in忙of the project, As well As the目标sought by the执行公司。
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引用次数: 0
Transmedia Storytelling and Construction of Fictional Worlds: Aliados Series as Case Study 跨媒体叙事与虚构世界的建构:Aliados系列的案例研究
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.02
Tomás Atarama-Rojas
This paper explores the contributions of transmedia storytelling in the construction of fictional worlds, in an attempt to detect the narrative elements that strengthen the bond of the audience with the fictional world. The study shows that based on the solid construction of the poetics of a story, transmedia storytelling can enrich the engagement with a large audience. To prove this, we analyze the narrative elements and the transmedia strategies of the series Aliados, produced by Cris Morena Group and broadcasted in Latin America and countries in Europe
本文探讨了跨媒体叙事在构建虚构世界中的作用,试图找出加强观众与虚构世界联系的叙事元素。研究表明,基于故事诗学的坚实建构,跨媒体叙事可以丰富受众的参与度。为了证明这一点,我们分析了由Cris Morena Group制作并在拉丁美洲和欧洲国家播出的电视剧《Aliados》的叙事元素和跨媒体策略
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引用次数: 2
Tratamiento informativo de los mapuches en el diario El Mercurio. Un análisis de contenido desde la teoría del framing 《水星报》对马普切人的信息处理。框架理论的内容分析
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.05
Carlos Del Valle-Rojas, M. Ruíz, F. Verdú, Francisca Silva-Layera
This paper analyzes the information treatment of the Mapuche people in the newspaper El Mercurio during two periods. First, between 1950 and 1973 (twentieth century); and second, during the years 2010, 2013 and 2014, (21st century). To this end, a corpus of 340 journalistic texts has been selected, of which 147 correspond to the 20th century (1950-1970) and 193, to the 21st century (2010, 2013-2014). The analysis shows that most of the frames are linked to conflicts, criminal prosecutions and arson attacks; so that El Mercurio prioritizes connotations and negative events to inform about the Mapuche indigenous people.
本文分析了两个时期《摩克里奥报》对马普切人的信息处理。第一,1950年至1973年(二十世纪);第二,2010年、2013年和2014年(21世纪)。为此,我们选择了340篇新闻文本,其中147篇对应20世纪(1950-1970),193篇对应21世纪(20102013-2014)。分析表明,大多数框架与冲突、刑事起诉和纵火袭击有关;因此,El Mercurio优先考虑内涵和负面事件,以了解马普切土著人民。
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引用次数: 3
Manipulación fotográfica y credibilidad del medio periodístico a través de la fotografía 摄影操纵和新闻媒体通过摄影的可信度
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.06
Geraldine Martínez García
This paper aims to determine how photographic manipulation relates to the credibility of journalistic media through the photograph published in Los Angeles Times referred to the Second Gulf War, 2003. This research has a non-experimental crosscutting design, applicative type with descriptive, correlational and comparative levels, as well as inductive, deductive, analytical, statistical, and hermeneutic method. By units of analysis and population samples (taken from students in Lima and New York City) the general hypothesis, where photographic manipulation is significantly related to the credibility of journalistic media through the photograph published in Los Angeles Times referred to the Second Gulf War in 2003, was confirmed.
本文旨在通过《洛杉矶时报》刊登的2003年第二次海湾战争的照片,确定摄影操纵与新闻媒体可信度的关系。本研究采用非实验的横切设计,具有描述性、相关性和比较性的应用型,以及归纳、演绎、分析、统计和解释性的方法。通过分析单位和人口样本(来自利马和纽约市的学生),一般假设,即照片处理与新闻媒体的可信度显著相关,通过洛杉矶时报发表的2003年第二次海湾战争的照片,这一假设得到了证实。
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引用次数: 2
El Caso Mundial y El Caso Criminal, cabeceras del nuevo semanario de sucesos que surge en España tras la desaparición de El Caso (1952-1987) El Caso Mundial y El Caso Criminal, El Caso消失后在西班牙出现的新事件周刊的头版(1952-1987)
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.08
Rosa María Rodríguez Cárcela
espanolEl articulo hace un estudio de El Caso Mundial y El Caso Criminal, cabeceras del nuevo semanario de sucesos que surgio en Espana tras la desaparicion de El Caso (Madrid, 1952-1987) y editado por el empresario y periodista Joaquin Abad. Apenas se han realizado investigaciones sobre este periodico que vino a llenar el vacio dejado por El Caso de Eugenio Suarez. Las fuentes consultadas ponen de manifiesto que se trato realmente de una nueva publicacion periodistica, compartiendo algunas similitudes, pero diferente. No se puede considerar, por tanto, una segunda etapa. Se imprimio y distribuyo desde Almeria durante diez anos (1987-1997), aunque tenia difusion nacional. Se analiza su estilo informativo, contenidos, directores y las causas que motivaron su cierre el 24 de septiembre de 1997. EnglishThe paper analyses “El Caso Mundial” and “El Caso Criminal”, both of them event newspapers that emerged in Spain after the disappearance of "El Caso" (Madrid, 1952-1987), and was published by the businessman and journalist Joaquin Abad. Few research has been done on this newspaper that came to fill the gap left by "El Caso", directed by Eugenio Suarez. The sources consulted show that it was really a new journalistic publication, similar to the original one, but different. Therefore, it cannot be considered a second stage. It was printed and distributed from Almeria for ten years (1987-1997), although it had a national scope. His informative style, content, directors and the causes that led to its completion on September 24, 1997.
这篇西班牙语文章对世界案件和刑事案件进行了研究,这是该案消失后在西班牙出现的新事件周刊(马德里,1952-1987年)的头条新闻,由商人兼记者华金·阿巴德编辑。对这家填补尤金尼奥·苏亚雷斯案件留下的空白的报纸几乎没有进行研究。咨询的消息来源表明,这确实是一份新的新闻出版物,有一些相似之处,但有所不同。因此,不能考虑第二阶段。它从阿尔梅里亚印刷和分发了十年(1987-1997年),尽管它在全国范围内传播。分析了其信息风格、内容、导演以及导致其于1997年9月24日关闭的原因。该文件分析了“El World Case”和“El Crimal Case”,这两份报纸都是在“El Case”(马德里,1952-1987年)失踪后在西班牙出现的事件报纸,由商人和记者华金·阿巴德出版。这家由尤金尼奥·苏亚雷斯执导的《El Caso》填补空白的报纸很少进行研究。咨询的消息来源显示,这确实是一本新的新闻出版物,与原版相似,但有所不同。因此,不能将其视为第二阶段。它从阿尔梅里亚印刷和分发了十年(1987-1997年),尽管它具有全国范围。他的信息风格、内容、董事以及导致其于1997年9月24日完成的原因。
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引用次数: 1
Las relaciones públicas en las campañas electorales 竞选活动中的公共关系
Pub Date : 2019-04-30 DOI: 10.24265/CIAN.2019.N9.03
A. V. Zepeda
espanolEl escrito hace una descripcion del papel estrategico que juegan las relaciones publicas en las campanas electorales. Se inicia con la conceptualizacion de las relaciones publicas y su relacion con la politica (en lo general) y con la politica electoral (en lo particular). Se argumenta que el impulso de una campana electoral implica un ejercicio de relaciones publicas con el objetivo de conocer a los electores y de disenar diferentes estrategias para conseguir su voto y asi evitar que los adversarios logren arribar a posiciones de representacion publica. Se concluye que el exito o fracaso de una campana electoral dependera de la capacidad que se tenga como individuos o como organizaciones para lograr un manejo creativo, oportuno e inteligente de las relaciones publicas. EnglishThe essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and its connection with political campaigns. It is argued that make an electoral campaign imply a public relation activity with the objective of knowing the voters and make up different political strategies to get their votes and, consequently, avoid the opposition can win the political power. It is concluded that the successful in a political campaigns depends on the creative, intelligent and innovative use of public relations.
西班牙语写作描述了公共关系在选举活动中所扮演的战略角色。它从公共关系的概念化及其与政治(一般)和选举政治(特别是)的关系开始。在这篇文章中,我们提出了一种方法,在这种方法中,竞选活动的动力是一种公共关系的练习,目的是了解选民,并设计不同的策略来获得他们的选票,从而防止对手获得公众代表的职位。结果表明,竞选活动的成功或失败取决于个人或组织创造性、及时和明智地管理公共关系的能力。这篇文章描述了选举活动中公共关系的战略作用。在一开始,这篇文章概念化了公共关系及其与政治竞选的联系。有人认为,进行竞选活动是一种公共关系活动,其目的是了解选民,制定不同的政治策略以获得他们的选票,从而避免反对派赢得政治权力。结论是,政治竞选的成功取决于对公共关系的创造性、智慧和创新运用。
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引用次数: 3
Comprender las dimensiones del sistema digital 理解数字系统的维度
Pub Date : 2018-11-01 DOI: 10.24265/CIAN.2018.N8.02
O. Islas, A. Arribas
Our objective is to highlight the dimensions of the digital system. To do it, we present figures related to the global penetration of the Internet and analyze the penetration of the Internet in the Americas. Then we focus our attention on social networks, and present the most significant Facebook stats. Finally, we refer the studies of the World Economic Forum, which are essential for understanding the importance of the Internet and social networks in the development of telecommunications systems.
我们的目标是突出数字系统的维度。为了做到这一点,我们提出了与全球互联网普及率有关的数字,并分析了互联网在美洲的普及率。然后我们将注意力集中在社交网络上,并呈现最重要的Facebook数据。最后,我们参考了世界经济论坛的研究,这些研究对于理解互联网和社交网络在电信系统发展中的重要性至关重要。
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引用次数: 0
Menores, bullying y suicidio. Un análisis de caso a través de los medios digitales de referencia en España 未成年人,欺凌和自杀。西班牙数字参考媒体的案例分析
Pub Date : 2018-11-01 DOI: 10.24265/CIAN.2018.N8.03
Ander Pérez-Virtus, Ainara Larrondo-Ureta
Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), insofar as these combine childhood, violence and, in some unfortunate cases, suicide (Herrera et al., 2015). Even if mass media have traditionally avoided these kind of coverage, giving rise to an informative silence that answers to its concern about a possible “imitation effect” (Philips, 1974), it is a fact that the topic has gained attention in the media sphere, probably due a growing public and social interest towards the bullying problem. Because of the scarce researches on media coverage of bullying in schools related to suicide (Muller, 2011), this paper examines the ethical codes and the media treatment of three significant cases in Spain. The results shed light on the consequences of releasing this kind of informative content and on the options to improve this kind of treatment avoiding risk factors.
在媒体报道校园欺凌的情况下,媒体应该特别注意传统的新闻伦理规范(Olweus, 1998;Mason, 2008),因为这些结合了童年,暴力,在一些不幸的情况下,自杀(Herrera et al., 2015)。即使大众媒体传统上避免了这种报道,引起了对可能的“模仿效应”的关注的信息沉默(Philips, 1974),这是一个事实,这个话题在媒体领域得到了关注,可能是由于公众和社会对欺凌问题的兴趣日益增加。由于媒体对与自杀相关的校园欺凌报道的研究很少(Muller, 2011),本文研究了西班牙三个重要案例的道德规范和媒体处理。研究结果揭示了发布此类信息内容的后果,以及改进这种治疗方法以避免风险因素的选择。
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引用次数: 0
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Correspondencias Analisis
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