: The literature of aging explores the deterioration of the human body, while feminist literature explores the problems of gender equality. According to Sabido & Jara (1989) and Bandura (1973), the media, particularly soap operas, tend to use stereotypes that portray women and the elderly population negatively. Sabido & Jara (1989) use the concepts of education and entertainment to unveil how telenovelas teach societal behavior, allowing a path for social discrimination towards them. Through these concepts, the researchers have demonstrated how the Mexican and Colombian telenovelas negatively portrayed the elderly people, especially women. Such analysis was not done in vain, as it had the purpose of giving agency to the elderly by allowing them to have to power of how they want to be represented in soap operas.
{"title":"La vejez y el género en las telenovelas de mayor audiencia. Argumentos de una propuesta para una telenovela sobre envejecimiento activo a través del entretenimiento educativo","authors":"Sandra Leal Larrarte, Martha Estela Pérez García, Lilia Inés López Cardozo","doi":"10.24265/cian.2020.n12.06","DOIUrl":"https://doi.org/10.24265/cian.2020.n12.06","url":null,"abstract":": The literature of aging explores the deterioration of the human body, while feminist literature explores the problems of gender equality. According to Sabido & Jara (1989) and Bandura (1973), the media, particularly soap operas, tend to use stereotypes that portray women and the elderly population negatively. Sabido & Jara (1989) use the concepts of education and entertainment to unveil how telenovelas teach societal behavior, allowing a path for social discrimination towards them. Through these concepts, the researchers have demonstrated how the Mexican and Colombian telenovelas negatively portrayed the elderly people, especially women. Such analysis was not done in vain, as it had the purpose of giving agency to the elderly by allowing them to have to power of how they want to be represented in soap operas.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43549909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-07DOI: 10.24265/cian.2020.n12.08
R. Á. González, J. García
: The old reduction of organizational communication to the domain
：旧的将组织沟通减少到领域
{"title":"La comunicación organizacional: entre la ley del sistema y la función sintáctica","authors":"R. Á. González, J. García","doi":"10.24265/cian.2020.n12.08","DOIUrl":"https://doi.org/10.24265/cian.2020.n12.08","url":null,"abstract":": The old reduction of organizational communication to the domain","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47161540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-07DOI: 10.24265/cian.2020.n12.07
Julia Rodríguez Castillo, A. Martínez
This article focuses on the VisitSeoul.netactivities, as part of I.Seoul.U brand, to observe South Korea capital´s brand and understand how the Seoul Metropolitan Government has developed and develops different strategies and activities through its identity and image. From a documentary review and an in-depth interview with Lee Doo Ran (Seoul City Council), as well as an exploration that allows us to understand these activities, the importance of Hallyu (The Korean Wave) for the South Korean capital is investigated for understanding how the Seoul Metropolitan Government, using Hallyu, develops strategies and activities focused on maturing and respecting its city brand.
{"title":"Creación de la marca Seúl a través del Hallyu","authors":"Julia Rodríguez Castillo, A. Martínez","doi":"10.24265/cian.2020.n12.07","DOIUrl":"https://doi.org/10.24265/cian.2020.n12.07","url":null,"abstract":"This article focuses on the VisitSeoul.netactivities, as part of I.Seoul.U brand, to observe South Korea capital´s brand and understand how the Seoul Metropolitan Government has developed and develops different strategies and activities through its identity and image. From a documentary review and an in-depth interview with Lee Doo Ran (Seoul City Council), as well as an exploration that allows us to understand these activities, the importance of Hallyu (The Korean Wave) for the South Korean capital is investigated for understanding how the Seoul Metropolitan Government, using Hallyu, develops strategies and activities focused on maturing and respecting its city brand.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48426390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-07DOI: 10.24265/cian.2020.n12.10
Geraldine Martínez García
: This paper analyzes the transition of the traditional Peruvian educational system to virtual mode, as a contingency measure for the spread of COVID-19. The impact of the implemented strategies is evaluated and the perception they have generated in the main protagonists of the educational process is measured. A series of deficiencies are identified and discussed, it is also reported on the detection of key points for the development of an efficient
{"title":"Recursos y herramientas comunicacionales ante los retos de la educación virtual","authors":"Geraldine Martínez García","doi":"10.24265/cian.2020.n12.10","DOIUrl":"https://doi.org/10.24265/cian.2020.n12.10","url":null,"abstract":": This paper analyzes the transition of the traditional Peruvian educational system to virtual mode, as a contingency measure for the spread of COVID-19. The impact of the implemented strategies is evaluated and the perception they have generated in the main protagonists of the educational process is measured. A series of deficiencies are identified and discussed, it is also reported on the detection of key points for the development of an efficient","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44685459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-07DOI: 10.24265/cian.2020.n12.12
Juan Pablo Peña Salas
: The use of clickbait headlines has become common in journalism, combining marketing strategies to capture the attention of potential readers, such as the use of question marks or appealing to doubt or emotions to achieve its goal. This research work seeks to understand how the clickbait (as a resource of digital journalism) has altered traditional hierarchical criteria,
{"title":"El clickbait y su influencia en la modificación de la estructura de la noticia en el Perú","authors":"Juan Pablo Peña Salas","doi":"10.24265/cian.2020.n12.12","DOIUrl":"https://doi.org/10.24265/cian.2020.n12.12","url":null,"abstract":": The use of clickbait headlines has become common in journalism, combining marketing strategies to capture the attention of potential readers, such as the use of question marks or appealing to doubt or emotions to achieve its goal. This research work seeks to understand how the clickbait (as a resource of digital journalism) has altered traditional hierarchical criteria,","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44080447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-06DOI: 10.24265/cian.2020.n11.06
Esther Bueno Olivera
The following article explores users’ interaction with the media and how technological tools have allowed users to easily generate information in great volumes for the media, known as User-Generated Content (UGC). Mobile devices have undoubtedly become a powerful tool to report to the media through messages, pictures and videos. However, there are some users who deliberately create false information, known as “fake news”, which rapidly spreads through social networks. Quite often, journalists pick up this information and their job is to verify its veracity before publishing.
{"title":"El contenido generado por el usuario y su impacto en la labor periodística","authors":"Esther Bueno Olivera","doi":"10.24265/cian.2020.n11.06","DOIUrl":"https://doi.org/10.24265/cian.2020.n11.06","url":null,"abstract":"The following article explores users’ interaction with the media and how technological tools have allowed users to easily generate information in great volumes for the media, known as User-Generated Content (UGC). Mobile devices have undoubtedly become a powerful tool to report to the media through messages, pictures and videos. However, there are some users who deliberately create false information, known as “fake news”, which rapidly spreads through social networks. Quite often, journalists pick up this information and their job is to verify its veracity before publishing.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46581496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-06DOI: 10.24265/cian.2020.n11.02
J. A. B. Mancero, Fermín Galindo Arranz
This paper investigates the coverage used by cartoonist Bonil, in ecuadorian newspaper El Universo, to represent the advance of pandemic COVID-19. Mixed methodology was used: qualitative and quantitative,through the documentary review, content analysis and discourse analysis, to 25 cartoons, published between March 13 and April 10, 2020. The results showed contents were disseminated into the following axes: Health, Economy, Politics, Corruption, Society and Technology. Iconic and verbal elements, through the construction of visual metaphors, served to warn public opinion of pandemic consequences as well as to watch spaces of power, domination and inequality, highlighted Ecuadorian society weakness.
{"title":"Humor gráfico: abordajes del COVID-19 en el diario El Universo de Ecuador","authors":"J. A. B. Mancero, Fermín Galindo Arranz","doi":"10.24265/cian.2020.n11.02","DOIUrl":"https://doi.org/10.24265/cian.2020.n11.02","url":null,"abstract":"This paper investigates the coverage used by cartoonist Bonil, in ecuadorian newspaper El Universo, to represent the advance of pandemic COVID-19. Mixed methodology was used: qualitative and quantitative,through the documentary review, content analysis and discourse analysis, to 25 cartoons, published between March 13 and April 10, 2020. The results showed contents were disseminated into the following axes: Health, Economy, Politics, Corruption, Society and Technology. Iconic and verbal elements, through the construction of visual metaphors, served to warn public opinion of pandemic consequences as well as to watch spaces of power, domination and inequality, highlighted Ecuadorian society weakness.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43721637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-06DOI: 10.24265/cian.2020.n11.10
Beata Grebliauskienė, M. Sueldo
The number of students who decide to enroll in Higher Education Institutions (HEIs) located away from their homeland is increasing every year across the globe. This quantitative change is bringing about a qualitative transformation as the HE sector is becoming one more globalized industry. Together with this growth, the academic offer of study programs delivered in a foreign language (most frequently-English) is also incrementing the level of complexity that HEIs while managing the cultural diversity of the university auditorium. HEIs are naturally lured into his attractive prospect to welcome a larger number of students; however, few are the HEIs truly ready and able to face the challenges that such complex phenomenon implies. A culturally diverse university class can certainly have both positive and negative impact on the teaching and learning processes. The purpose of this article is to explore how foreign students confront the communicational and intercultural challenges they encounter in a predominantly Lithuanian linguistic and cultural environment during their studies delivered in non-native English. The gathered and analyzed empirical data allow to state that there are considerable differences in the experiences and perceptions regarding the causes and possible solutions to the mentioned problems and challenges. The studentswho participated in the focus groups demonstrate contrasting viewpoints compared to those of the interviewed academic and administrative staff members in the receiving HEI.
{"title":"Estudiar en inglés en universidades de países no angloparlantes: retos comunicativos y experiencias de la adaptación educativa y cultural en Lituania","authors":"Beata Grebliauskienė, M. Sueldo","doi":"10.24265/cian.2020.n11.10","DOIUrl":"https://doi.org/10.24265/cian.2020.n11.10","url":null,"abstract":"The number of students who decide to enroll in Higher Education Institutions (HEIs) located away from their homeland is increasing every year across the globe. This quantitative change is bringing about a qualitative transformation as the HE sector is becoming one more globalized industry. Together with this growth, the academic offer of study programs delivered in a foreign language (most frequently-English) is also incrementing the level of complexity that HEIs while managing the cultural diversity of the university auditorium. HEIs are naturally lured into his attractive prospect to welcome a larger number of students; however, few are the HEIs truly ready and able to face the challenges that such complex phenomenon implies. A culturally diverse university class can certainly have both positive and negative impact on the teaching and learning processes. The purpose of this article is to explore how foreign students confront the communicational and intercultural challenges they encounter in a predominantly Lithuanian linguistic and cultural environment during their studies delivered in non-native English. The gathered and analyzed empirical data allow to state that there are considerable differences in the experiences and perceptions regarding the causes and possible solutions to the mentioned problems and challenges. The studentswho participated in the focus groups demonstrate contrasting viewpoints compared to those of the interviewed academic and administrative staff members in the receiving HEI.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47061595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-30DOI: 10.24265/cian.2019.n10.09
Néstor Restrepo-Echavarría
The aim of this paper is to describe the study of Political Com- munication historiographically, showing its theoretical evolution. Political communication involves thinking of a discipline that has several theoretical approaches and schools of thought that, from the social sciences, politics, communication and sociology, have contributed to the construction of po- litical communication as a new academic discipline. Therefore, this paper seeks to contribute to the current discussions on the origin, definitions and approaches to analysis on political communication, which for many is con- sidered an illegitimate and trivial discipline, but which at the moment is in the center of the study of modern democracies from the remarkable crisis of political representation and political disaffection, the lack of political ideolo- gies and high personalization and especially the new forms of communicative interaction between citizens and governments.
{"title":"La comunicación política: un estudio multidisciplinar desde las ciencias sociales","authors":"Néstor Restrepo-Echavarría","doi":"10.24265/cian.2019.n10.09","DOIUrl":"https://doi.org/10.24265/cian.2019.n10.09","url":null,"abstract":"The aim of this paper is to describe the study of Political Com- munication historiographically, showing its theoretical evolution. Political communication involves thinking of a discipline that has several theoretical approaches and schools of thought that, from the social sciences, politics, communication and sociology, have contributed to the construction of po- litical communication as a new academic discipline. Therefore, this paper seeks to contribute to the current discussions on the origin, definitions and approaches to analysis on political communication, which for many is con- sidered an illegitimate and trivial discipline, but which at the moment is in the center of the study of modern democracies from the remarkable crisis of political representation and political disaffection, the lack of political ideolo- gies and high personalization and especially the new forms of communicative interaction between citizens and governments.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46396227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-30DOI: 10.24265/cian.2019.n10.03
S. B. Juárez, Gustavo Adolfo Urbina Cortés
Can political ads produce enough emotional shock as for orienting a person’s vote? To answer this inquiry we monitored a group of first-time voters from different universities in Mexico City during the 2018 electoral process. Through association analysis and multidimensional scaling techniques, we contrasted their emotional response to campaign ads of the three main presidential candidates with their final vote on July 1st. Our results show there is only a slight correlation between emotional reaction to political ads and the vote cast by individuals. Emotions motivated by audiovisual stimuli, have a limited effect over vote orientation, since these reactions depend upon the interpretive capitals that each voter possesses.
{"title":"No sabemos lo que vemos; vemos lo que creemos. Percepciones, emociones y reacciones frente a estímulos de campaña en la elección presidencial de 2018 en México","authors":"S. B. Juárez, Gustavo Adolfo Urbina Cortés","doi":"10.24265/cian.2019.n10.03","DOIUrl":"https://doi.org/10.24265/cian.2019.n10.03","url":null,"abstract":"Can political ads produce enough emotional shock as for orienting a person’s vote? To answer this inquiry we monitored a group of first-time voters from different universities in Mexico City during the 2018 electoral process. Through association analysis and multidimensional scaling techniques, we contrasted their emotional response to campaign ads of the three main presidential candidates with their final vote on July 1st. Our results show there is only a slight correlation between emotional reaction to political ads and the vote cast by individuals. Emotions motivated by audiovisual stimuli, have a limited effect over vote orientation, since these reactions depend upon the interpretive capitals that each voter possesses.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47472944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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