The purpose of this study is to examine the behavioral factors which could influence the tax compliance intention among self-employed registered taxpayers in Kelantan. The current study applied the three components of behavioral elements under the Theory of Planned Behavior which are attitude, subjective norm, and perceived behavioral control. Questionnaires were distributed to the respondents around various cities in Kelantan. Analyses were carried out based on the 90 survey data. Cronbach’s alpha test was used to check the reliability of the data set while a regression model was conducted to test the hypotheses. The findings confirmed that attitude, subjective norm and perceived behavioral control have significant influence on tax compliance. The findings of the study implied that the intention to comply with tax compliance emerges from a positive attitude of taxpayers to comply with the tax obligations.
{"title":"Factors Influencing Tax Compliance Intention Among Self-Employed in Kelantan, Malaysia","authors":"Amri Mohamad, Amirah Hasanah Rusli, Amrizah Kamaluddin","doi":"10.17687/jeb.v11i2.909","DOIUrl":"https://doi.org/10.17687/jeb.v11i2.909","url":null,"abstract":"The purpose of this study is to examine the behavioral factors which could influence the tax compliance intention among self-employed registered taxpayers in Kelantan. The current study applied the three components of behavioral elements under the Theory of Planned Behavior which are attitude, subjective norm, and perceived behavioral control. Questionnaires were distributed to the respondents around various cities in Kelantan. Analyses were carried out based on the 90 survey data. Cronbach’s alpha test was used to check the reliability of the data set while a regression model was conducted to test the hypotheses. The findings confirmed that attitude, subjective norm and perceived behavioral control have significant influence on tax compliance. The findings of the study implied that the intention to comply with tax compliance emerges from a positive attitude of taxpayers to comply with the tax obligations.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136343029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tan Suang Sin, Wan Nor Iffah Hafiza Wan Mohd Fathi, Joel Ong Tze Xin
A preliminary study was carried out to determine the variables affecting SME business adoption of cloud accounting. A convenience purposive sample was used in this study to choose the targeted SME companies in Sungai Petani, Kedah. From May to June 2021, data was collected online using a Google form. A total of 77 respondents were noted out of the 100 Google forms that were disseminated. Pearson’s correlation analysis and multiple linear regression analysis were performed on the data. The results of this study demonstrated that adoption of cloud accounting among SME enterprises was significantly influenced by cost and security. According to the findings, SME enterprises should be targeted for intense cloud accounting promotion in order to take advantage of the system’s cost saving and optimum security. This will increase awareness of the benefits of cloud accounting in transforming a traditional business into a digital business. Due to the nature of this study, the findings are not generalizable. It is suggested that a more comprehensive study in Malaysia on cloud adoption should be conducted in the future.
{"title":"A Preliminary Study on Examining the Determinants of Cloud Accounting Adoption for SMEs in Sungai Petani, Kedah","authors":"Tan Suang Sin, Wan Nor Iffah Hafiza Wan Mohd Fathi, Joel Ong Tze Xin","doi":"10.17687/jeb.v11i2.922","DOIUrl":"https://doi.org/10.17687/jeb.v11i2.922","url":null,"abstract":"A preliminary study was carried out to determine the variables affecting SME business adoption of cloud accounting. A convenience purposive sample was used in this study to choose the targeted SME companies in Sungai Petani, Kedah. From May to June 2021, data was collected online using a Google form. A total of 77 respondents were noted out of the 100 Google forms that were disseminated. Pearson’s correlation analysis and multiple linear regression analysis were performed on the data. The results of this study demonstrated that adoption of cloud accounting among SME enterprises was significantly influenced by cost and security. According to the findings, SME enterprises should be targeted for intense cloud accounting promotion in order to take advantage of the system’s cost saving and optimum security. This will increase awareness of the benefits of cloud accounting in transforming a traditional business into a digital business. Due to the nature of this study, the findings are not generalizable. It is suggested that a more comprehensive study in Malaysia on cloud adoption should be conducted in the future.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136343121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Alfredo Luigi Bernardo, Jean Paolo Lacap, Crizaldy Talon, Pamela Bolante, Zhervlyn Jane Aumentado, Mc Wendell Capalao, Ma. Carey Evan Llado, Edah Marie Dubrea
This study is grounded in the social exchange theory. The present study aims to investigate employee engagement's intervening role in the relationship between person-organization fit and turnover intention of business process outsourcing (BPO) companies in Metro Manila, Philippines. The participants were identified using a purposive sampling technique from BPO employees (n = 302). Quantitative research and a predictive-causal approach were used to measure interrelationships among constructs, and partial least squares–structural equation modeling (PLS-SEM) was employed to estimate the parameters of the structural model. The findings revealed that person-organization fit and employee engagement significantly and negatively affect turnover intention. Moreover, a significant and positive relationship between person-organization fit and employee engagement was also observed. Employee engagement was also found to significantly and negatively mediate between person-organization fit and turnover intention. Future research includes developing a study comparing BPO companies to other industries based on the three latent variables used in this undertaking.
{"title":"The Mediating Role of Employee Engagement on the Link Between Person-Organization Fit and Turnover Intention: Evidence from Business Process Outsourcing Companies in the Philippines","authors":"Alfredo Luigi Bernardo, Jean Paolo Lacap, Crizaldy Talon, Pamela Bolante, Zhervlyn Jane Aumentado, Mc Wendell Capalao, Ma. Carey Evan Llado, Edah Marie Dubrea","doi":"10.17687/jeb.v11i2.1025","DOIUrl":"https://doi.org/10.17687/jeb.v11i2.1025","url":null,"abstract":"This study is grounded in the social exchange theory. The present study aims to investigate employee engagement's intervening role in the relationship between person-organization fit and turnover intention of business process outsourcing (BPO) companies in Metro Manila, Philippines. The participants were identified using a purposive sampling technique from BPO employees (n = 302). Quantitative research and a predictive-causal approach were used to measure interrelationships among constructs, and partial least squares–structural equation modeling (PLS-SEM) was employed to estimate the parameters of the structural model. The findings revealed that person-organization fit and employee engagement significantly and negatively affect turnover intention. Moreover, a significant and positive relationship between person-organization fit and employee engagement was also observed. Employee engagement was also found to significantly and negatively mediate between person-organization fit and turnover intention. Future research includes developing a study comparing BPO companies to other industries based on the three latent variables used in this undertaking.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136343181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohammed Alhamdi, Suzana Sulaiman, Norlaila Md Zin
While sustainability initiatives have gained recognition and significance in modern organizations, they often encounter obstacles within firms, especially SMEs. Consequently, the adoption of integrated tools like AABSC has become crucial, replacing traditional BSC tools, to empower managers to make informed decisions amid sudden economic fluctuations. However, the adoption of AABSC remains limited in the literature review and is still in the process of dissemination and adoption by scholars and researchers. Therefore, this study aims to analyze the literature that has adopted AABSC in developing countries, particularly to focus on SMEs. The research methodology involved a systematic review of the ScienceDirect, IEEE, Scopus, and Web of Science databases from 2010 to 2021, resulting in the gathering of 1,841 papers. These articles were then filtered based on inclusion and exclusion criteria defined in the systematic review protocol. From the findings, a total of 39 articles were selected and divided into four distinct categories. The first category encompasses MAS, accounting for 20.50%, followed by AABSC at 10.26%. The third category pertains to sustainable performance, representing 30.77%, while the final category consists of Hybrid Studies, accounting for 38.46%. Nevertheless, the systematic review also highlights the necessity for more rigorous evaluations regarding the adoption of AABSC. This research has implications for both the body of knowledge and practice, as it sheds light on the outcomes and potential benefits of implementing AABSC in developing country firms, particularly SMEs.
虽然可持续发展倡议在现代组织中获得了认可和重要性，但它们经常在公司，特别是中小企业内部遇到障碍。因此，采用像AABSC这样的综合工具已经变得至关重要，它取代了传统的平衡计分卡工具，使管理人员能够在突然的经济波动中做出明智的决策。然而，在文献综述中，AABSC的采用仍然有限，学者和研究人员仍在传播和采用过程中。因此，本研究旨在分析发展中国家采用AABSC的文献，特别关注中小企业。研究方法包括对2010年至2021年期间的ScienceDirect、IEEE、Scopus和Web of Science数据库进行系统回顾，最终收集了1841篇论文。然后根据系统评价方案中定义的纳入和排除标准对这些文章进行筛选。从调查结果中，总共选择了39篇文章，并将其分为四个不同的类别。第一类包括MAS，占20.50%，其次是AABSC，占10.26%。第三类涉及可持续绩效，占30.77%，而最后一类包括混合研究，占38.46%。然而，系统审查也强调了对采用AABSC进行更严格评价的必要性。这项研究对知识和实践都有影响，因为它揭示了在发展中国家公司，特别是中小企业实施AABSC的结果和潜在利益。
{"title":"A Systematic Review of Agile-Adaptive Balanced Scorecard and Sustainable Performance: Bibliometric, and Future Direction","authors":"Mohammed Alhamdi, Suzana Sulaiman, Norlaila Md Zin","doi":"10.17687/jeb.v11i2.1034","DOIUrl":"https://doi.org/10.17687/jeb.v11i2.1034","url":null,"abstract":"While sustainability initiatives have gained recognition and significance in modern organizations, they often encounter obstacles within firms, especially SMEs. Consequently, the adoption of integrated tools like AABSC has become crucial, replacing traditional BSC tools, to empower managers to make informed decisions amid sudden economic fluctuations. However, the adoption of AABSC remains limited in the literature review and is still in the process of dissemination and adoption by scholars and researchers. Therefore, this study aims to analyze the literature that has adopted AABSC in developing countries, particularly to focus on SMEs. The research methodology involved a systematic review of the ScienceDirect, IEEE, Scopus, and Web of Science databases from 2010 to 2021, resulting in the gathering of 1,841 papers. These articles were then filtered based on inclusion and exclusion criteria defined in the systematic review protocol. From the findings, a total of 39 articles were selected and divided into four distinct categories. The first category encompasses MAS, accounting for 20.50%, followed by AABSC at 10.26%. The third category pertains to sustainable performance, representing 30.77%, while the final category consists of Hybrid Studies, accounting for 38.46%. Nevertheless, the systematic review also highlights the necessity for more rigorous evaluations regarding the adoption of AABSC. This research has implications for both the body of knowledge and practice, as it sheds light on the outcomes and potential benefits of implementing AABSC in developing country firms, particularly SMEs.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136343598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PurposeThis article investigated market knowledge capability’ role in enhancing performance and the impact of networking competence on SMEs’ performance.Method: The samples studied were 162 export-oriented furniture SMEs from Sukoharjo. The purposive sampling technique collected the data. Only 142 samples were declared complete and feasible to continue hypothesis testing. Structural Equation Modeling (SEM) was implemented to check the hypothesis model.Result: This study found that the market knowledge capability constructs positively and significantly affected SMEs’ performance. Market knowledge positively influenced networking competence, while networking competence positively and significantly affected SMEs’ performance.
{"title":"The Mediating Role of Networking Competence in The Relationship Between Market Knowledge Capability on SMES Performance","authors":"Nur Yakin","doi":"10.24123/jeb.v4i3.5929","DOIUrl":"https://doi.org/10.24123/jeb.v4i3.5929","url":null,"abstract":"PurposeThis article investigated market knowledge capability’ role in enhancing performance and the impact of networking competence on SMEs’ performance.Method: The samples studied were 162 export-oriented furniture SMEs from Sukoharjo. The purposive sampling technique collected the data. Only 142 samples were declared complete and feasible to continue hypothesis testing. Structural Equation Modeling (SEM) was implemented to check the hypothesis model.Result: This study found that the market knowledge capability constructs positively and significantly affected SMEs’ performance. Market knowledge positively influenced networking competence, while networking competence positively and significantly affected SMEs’ performance.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135721631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dudi Anandya, None Indarini, Brilliant Prabowo Agung Darsono
Purpose: This research aims to analyze the influence of flow antecedents, which can elicit brand attitudes and purchase intentions.
Method: By design, this research is included in causal research, which aims to examine causal relationships between variables. The scale used is an interval of 7 points. The target population is active mobile legends: Bang-bang players who play at least two games daily. The player must have purchased at least two items in the last six months and be 17 years old. Purchase decisions must be made with the player's considerations. The number of samples collected was 300 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The analysis technique used is structural equation modeling with two stages. The analysis technique used is structural equation modeling with two stages. Hypothesis testing uses a t-test with an alpha of 10%.
Result: Only skills that do not contribute to the formation of flow. This result is in line with previous research, so the role of skill as an antecedent needs to be studied further. Flow has been shown to shape brand attitudes and purchase intentions.
{"title":"The Effect of Flow Factor on Brand Attitude and Purchase Intention in Mobile Legend: Bang-Bang","authors":"Dudi Anandya, None Indarini, Brilliant Prabowo Agung Darsono","doi":"10.24123/jeb.v4i3.5812","DOIUrl":"https://doi.org/10.24123/jeb.v4i3.5812","url":null,"abstract":"Purpose: This research aims to analyze the influence of flow antecedents, which can elicit brand attitudes and purchase intentions.
 
 Method: By design, this research is included in causal research, which aims to examine causal relationships between variables. The scale used is an interval of 7 points. The target population is active mobile legends: Bang-bang players who play at least two games daily. The player must have purchased at least two items in the last six months and be 17 years old. Purchase decisions must be made with the player's considerations. The number of samples collected was 300 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The analysis technique used is structural equation modeling with two stages. The analysis technique used is structural equation modeling with two stages. Hypothesis testing uses a t-test with an alpha of 10%.
 
 Result: Only skills that do not contribute to the formation of flow. This result is in line with previous research, so the role of skill as an antecedent needs to be studied further. Flow has been shown to shape brand attitudes and purchase intentions.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135787456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Windu Praditiyo Subarkah, Adi Santoso, Wahna Widhianingrum
Purpose: This quantitative study aims to analyze the interest in buying items and skins in the online game Mobile Legends in Indonesia, especially in East Java Province by looking at the psychological and social factors of game players. Player behavior is a psychological factor and social factors are social influence variables.
Design/methodology/approach: The number of samples in this study was 310, the sampling method used purposive sampling. Respondents are active Mobile Legends game players who have participated in answering our research questionnaire. The data collection method uses online questionnaire distribution using Google Forms. Measurement of data using answers with a Likert scale of 1 to 10 with 1 point strongly disagree and 10 points strongly agree. Data were analyzed using the PLS-SEM method using Smart PLS 3.0 software.
Findings: Player behavior includes achievement, challenge, escapism, and social interaction. Social influences consist of network externality and community involvement. The results of our research show that player behavior consists of achievement, challenge, escapism, and social influences such as network externality, and community involvement have a significant positive effect on Purchase Intention.
Originality/value: This study explores the purchase intention of virtual item in the mobile legends game using the uses and gratifications theory (U&G). The application of U&G theory is seen from the behavior of the players. Social influences is also applied to see the influence from outside the players.
{"title":"A Study of Player Behavior And Social Influences to Purchase Intention Mobile Legends: Bang Bang In-Game Item","authors":"Windu Praditiyo Subarkah, Adi Santoso, Wahna Widhianingrum","doi":"10.24123/jeb.v4i3.5639","DOIUrl":"https://doi.org/10.24123/jeb.v4i3.5639","url":null,"abstract":"Purpose: This quantitative study aims to analyze the interest in buying items and skins in the online game Mobile Legends in Indonesia, especially in East Java Province by looking at the psychological and social factors of game players. Player behavior is a psychological factor and social factors are social influence variables.
 Design/methodology/approach: The number of samples in this study was 310, the sampling method used purposive sampling. Respondents are active Mobile Legends game players who have participated in answering our research questionnaire. The data collection method uses online questionnaire distribution using Google Forms. Measurement of data using answers with a Likert scale of 1 to 10 with 1 point strongly disagree and 10 points strongly agree. Data were analyzed using the PLS-SEM method using Smart PLS 3.0 software.
 Findings: Player behavior includes achievement, challenge, escapism, and social interaction. Social influences consist of network externality and community involvement. The results of our research show that player behavior consists of achievement, challenge, escapism, and social influences such as network externality, and community involvement have a significant positive effect on Purchase Intention.
 Originality/value: This study explores the purchase intention of virtual item in the mobile legends game using the uses and gratifications theory (U&G). The application of U&G theory is seen from the behavior of the players. Social influences is also applied to see the influence from outside the players.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136382330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This research is aimed at assisting academics and business professionals in creating and implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior to consider the factors of internet addiction, browsing and hedonistic lifestyles in planning and implementing online marketing. Design/methodology/approach: This research employed quantitative analysis utilizing data analysis approaches based on structural equation modeling (SEM) and a Likert scale for the measurement. Findings: The results of the analysis of the direct effect indicate that the internet addiction and browsing variables have a significant and positive effect on the hedonistic lifestyle. Furthermore, browsing has a significant and positive effect on the impulsive buying, whereas the internet addiction and hedonistic lifestyle variables have no significant effect and are positive with regard to product impulsive purchasing on online shops by the residents of Kupang City. Practical Implications: Impulsive online buying behavior is a substantial market potential for MSMEs in Kupang City to market or promote their products using highly effective and efficient online shop media. Originality/value: This paper is genuine Paper type: research paper
{"title":"Product Impulsive Buying on Online Shops","authors":"Yudith Febrianty Lerrick, Melvin Krisdiana Djami Rane, Jofret Umbu Soru Peku Djawang","doi":"10.29138/ijebd.v6i2.2147","DOIUrl":"https://doi.org/10.29138/ijebd.v6i2.2147","url":null,"abstract":"Purpose: This research is aimed at assisting academics and business professionals in creating and implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior to consider the factors of internet addiction, browsing and hedonistic lifestyles in planning and implementing online marketing. \u0000Design/methodology/approach: This research employed quantitative analysis utilizing data analysis approaches based on structural equation modeling (SEM) and a Likert scale for the measurement. \u0000Findings: The results of the analysis of the direct effect indicate that the internet addiction and browsing variables have a significant and positive effect on the hedonistic lifestyle. Furthermore, browsing has a significant and positive effect on the impulsive buying, whereas the internet addiction and hedonistic lifestyle variables have no significant effect and are positive with regard to product impulsive purchasing on online shops by the residents of Kupang City. \u0000Practical Implications: Impulsive online buying behavior is a substantial market potential for MSMEs in Kupang City to market or promote their products using highly effective and efficient online shop media. \u0000Originality/value: This paper is genuine \u0000Paper type: research paper","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48427583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.29138/ijebd.v6i2.2193
Maris Agung Triandewo, Viryanie Viryanie
Purpose: The purpose of this study is to determine the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty of A&W customers in Jakarta. Design/methodology/approach: The research design used in this research is descriptive research and causal research. Questionnaires were distributed as an effort to collect data using a 5-point Likert scale to measure variables. The research sample was obtained through a purposive sampling method of 200 respondents. This study used the Structural Equation Modeling (SEM) method with SmartPLS 4.0 as a test tool. Findings: The results of this study indicate that price, service quality, food quality, and physical environment have an effect on customer satisfaction of A&W customers in Jakarta. In addition, customer satisfaction has an effect on customer loyalty of A&W customers in Jakarta. Research limitations/implications: This research only focuses on one object of a fast food restaurant (A&W fast food restaurant); taking a limited number of research samples from A&W fast food restaurant customers in the Jakarta area due to time and cost constraints; and only focuses on the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty. Practical implications: Fast food restaurants can consider the results of this study to ensure and evaluate customer satisfaction and customer loyalty from their fast food restaurants. Thus, when customers are loyal, fast food restaurants can retain their customers and develop their business better in the future. Originality/value: This study will provide a reference for evaluating the business strategy of fast food restaurants related to price, service quality, food quality, physical environment and customer satisfaction in increasing customer loyalty and outperforming its competitors. Paper type: Research paper.
{"title":"Factors Influencing Customer Loyalty on A&W Customers in Jakarta","authors":"Maris Agung Triandewo, Viryanie Viryanie","doi":"10.29138/ijebd.v6i2.2193","DOIUrl":"https://doi.org/10.29138/ijebd.v6i2.2193","url":null,"abstract":"Purpose: The purpose of this study is to determine the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty of A&W customers in Jakarta. \u0000Design/methodology/approach: The research design used in this research is descriptive research and causal research. Questionnaires were distributed as an effort to collect data using a 5-point Likert scale to measure variables. The research sample was obtained through a purposive sampling method of 200 respondents. This study used the Structural Equation Modeling (SEM) method with SmartPLS 4.0 as a test tool. \u0000Findings: The results of this study indicate that price, service quality, food quality, and physical environment have an effect on customer satisfaction of A&W customers in Jakarta. In addition, customer satisfaction has an effect on customer loyalty of A&W customers in Jakarta. \u0000Research limitations/implications: This research only focuses on one object of a fast food restaurant (A&W fast food restaurant); taking a limited number of research samples from A&W fast food restaurant customers in the Jakarta area due to time and cost constraints; and only focuses on the effect of price, service quality, food quality, physical environment and customer satisfaction on customer loyalty. \u0000Practical implications: Fast food restaurants can consider the results of this study to ensure and evaluate customer satisfaction and customer loyalty from their fast food restaurants. Thus, when customers are loyal, fast food restaurants can retain their customers and develop their business better in the future. \u0000Originality/value: This study will provide a reference for evaluating the business strategy of fast food restaurants related to price, service quality, food quality, physical environment and customer satisfaction in increasing customer loyalty and outperforming its competitors. \u0000Paper type: Research paper.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47328072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chi Jie, Pang Wen, Soo Kai Hong, Hongling Xiang, Rolland Teo Kai, R. Musa
Up to half of Malaysia's private higher education institutions could be forced to close if the country's private higher education sector were to collapse, leaving only those with substantial financial support to remain open. More than half of the country's small businesses have shut down due to the Covid-19 coronavirus, which has almost likely pushed the country into recession. This has worsened the prognosis for the already troubled university sector. Hence, student loyalty is another proven solution in combating these challenges. The purpose of this research is to look into and analyse the impact of service quality, university image, student satisfaction, and loyalty at private universities in Kedah, Malaysia. As this paper is a pilot study, therefore 150 questionnaires were distributed to target respondents. SPSS was used to analyse the 86 samples of private university students in the northern region of Malaysia. Findings postulate that only service quality, commitment and satisfaction affect a loyalty among private university student in northern region. This study helps institutions, teachers, and policymakers understand what makes private university students want for them to keep loyal with the universities.
{"title":"A Study of Influenced Factors toward Student Loyalty Among Private Universities in Kedah","authors":"Chi Jie, Pang Wen, Soo Kai Hong, Hongling Xiang, Rolland Teo Kai, R. Musa","doi":"10.17687/jeb.v11i1.926","DOIUrl":"https://doi.org/10.17687/jeb.v11i1.926","url":null,"abstract":"Up to half of Malaysia's private higher education institutions could be forced to close if the country's private higher education sector were to collapse, leaving only those with substantial financial support to remain open. More than half of the country's small businesses have shut down due to the Covid-19 coronavirus, which has almost likely pushed the country into recession. This has worsened the prognosis for the already troubled university sector. Hence, student loyalty is another proven solution in combating these challenges. The purpose of this research is to look into and analyse the impact of service quality, university image, student satisfaction, and loyalty at private universities in Kedah, Malaysia. As this paper is a pilot study, therefore 150 questionnaires were distributed to target respondents. SPSS was used to analyse the 86 samples of private university students in the northern region of Malaysia. Findings postulate that only service quality, commitment and satisfaction affect a loyalty among private university student in northern region. This study helps institutions, teachers, and policymakers understand what makes private university students want for them to keep loyal with the universities.","PeriodicalId":53091,"journal":{"name":"IJEBD International Journal of Entrepreneurship and Business Development","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73227938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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