Jurnal Manajemen Strategi Bisnis dan Kewirausahaan最新文献

{"title":"Pengaruh perceived value, customer satisfaction, dan brand association terhadap repurchase intention","authors":"K. Wibisono, Keni Keni","doi":"10.24912/jmbk.v7i4.25360","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25360","url":null,"abstract":"In competitive competition, repurchasing becomes one way to increase sales. Therefore, this research would like to test if perceived value, customer satisfaction, and brand association take an effect to repurchase intention smartphones. This research is descriptive and quantitative with a collection of respondents in cross-sectional. As 223 people have taken the questionnaire and 208 people are considered decent to be respondents in this research. The data were analyzed with Structure Equation Model based on Partial Least Square. Perceived value was found to not affect repurchase intention, meanwhile, customer satisfaction and brand association were found to affect repurchase intention. \u0000Dalam persaingan yang kompetitif, pembelian kembali merupakan salah satu cara untuk meningkatkan penjualan. Oleh karena itu, penelitian ini ingin menguji apakah perceived value, customer satisfaction, dan brand association berpengaruh pada repurchase intention smartphone. Jenis penelitian ini adalah deskriptif kuantitatif dengan pengumpulan responden secara cross-sectional. Sebanyak 223 responden telah mengisi kuesioner dan 208 responden yang dianggap layak untuk penelitian ini. Data dianalisis menggunakan Structure Equation Model berdasarkan Partial Least Square dan didapatkan hasil bahwa perceived value tidak berpengaruh kepada repurchase intention, sedangkan customer satisfaction dan brand association berpengaruh kepada repurchase intention.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88563025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh plot connection dan brand prominence dalam penempatan produk pada web series terhadap brand recall, brand recognition, dan brand attitude","authors":"Ester Puspamurti, Cokki Cokki","doi":"10.24912/jmbk.v7i4.25387","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25387","url":null,"abstract":"This study aims to analyze and determine the influence of the plot connection and brand prominence in product placement toward brand recall, brand recognition, and brand attitude. The method of this study is an experimental study which is giving treatment to the participants, then collecting the data afterward. The number of participants is 227 people divided into 4 groups according to the web series for the treatment. The collection of data using a questionnaire was given after the participants watched the web series. The data were analyzed with an independent t-test. The findings indicated that in high plot connection web series, there is a positive influence of brand prominence towards brand recall, plot connection has a positive influence on brand recognition, plot connection has a positive influence on brand attitude, and in subtle brand prominence web series, there is a positive influence of plot connection towards the brand attitude. \u0000Penelitian ini bertujuan untuk menganalisis dan menentukan pengaruh dari keterhubungan merek terhadap alur cerita dan brand prominence dalam penempatan produk terhadap ingatan terhadap merek, rekognisi merek, dan sikap terhadap merek. Metode penelitian yang digunakan adalah eksperimen pasca tes tanpa grup kontrol. Jumlah partisipan adalah 227 orang yang dibagi ke dalam 4 kelompok menurut web series untuk perlakuan. Pengumpulan data menggunakan kuesioner yang diberikan setelah partisipan menonton web series. Teknik analisa data dilakukan menggunakan uji t independen. Hasil penelitian ini menunjukkan bahwa pada plot connection tinggi, brand prominence berpengaruh secara positif terhadap ingatan terhadap merek, plot connection memiliki pengaruh yang positif terhadap rekognisi merek, plot connection memiliki pengaruh positif terhadap sikap terhadap merek, dan di dalam web series dengan brand prominence rendah, terdapat pengaruh positif dari plot connection terhadap sikap terhadap merek.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85866699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fenomena brand Mixue yang dipengaruhi oleh beberapa faktor penting di kota Malang","authors":"Ellisa Fadia Laili, Amelindha Vania","doi":"10.24912/jmbk.v7i4.25393","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25393","url":null,"abstract":"This research was conducted to find out the factors that influence consumer’s repurchase intention of Mixue products in Malang city. The factors that will be tested for their influence on repurchase intention include product quality, electronic word-of-mouth, and brand image. This study used a quantitative method by distributing questionnaires to 145 respondents with an age range of 17-40 years who live in Malang city and have at least purchased Mixue products in the past year. With 145 data were collected, then processed using the PLS-SEM method with the SmartPLS statistical data processing tool. From the research, it can be concluded that product quality, electronic word-of-mouth, and brand image have a significant effect on consumer repurchase intention for Mixue products in Malang city. Brand image can mediate product quality and electronic word-of-mouth on the intention to repurchase Mixue products in Malang city. \u0000Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang memengaruhi niat pembelian ulang produk Mixue di kota Malang. Faktor-faktor yang akan diuji untuk mengetahui pengaruhnya terhadap niat pembelian ulang meliputi kualitas produk, electronic word-of-mouth, dan citra merek. Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan kuesioner yang disebarkan kepada 145 responden berusia 17-40 tahun yang tinggal di kota Malang dan pernah membeli produk Mixue dalam setahun terakhir. Data yang diperoleh dari 145 responden diolah menggunakan metode PLS-SEM dengan menggunakan software statistik SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk, electronic word-of-mouth, dan citra merek memiliki pengaruh yang signifikan terhadap niat pembelian ulang konsumen pada produk Mixue di kota Malang. Selain itu, citra merek juga berperan sebagai mediator antara kualitas produk dan electronic word-of-mouth terhadap niat pembelian ulang produk Mixue di kota Malang.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83088765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer loyalty pada industri penyedia layanan internet seluler di Jakarta: Customer satisfaction sebagai mediasi","authors":"Novraldy Xaverius Lihawa, Hetty Karunia Tunjungsari","doi":"10.24912/jmbk.v7i4.25383","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25383","url":null,"abstract":"The purpose of this study was to see the effect of service quality and perceived value on customer satisfaction and its effect on customer loyalty in internet service providers in Jakarta. This study used a questionnaire, with sampling using the non-probability sampling method and data processing using the Structural Equation Modeling (SEM) method using the Smart-PLS program. The amount of data used in this study was 200 respondents in Jakarta from September 2022 to November 2022. The results showed that service quality and perceived value have a positive and significant influence on customer satisfaction and customer loyalty, customer satisfaction has a positive influence and is significant to customer loyalty, as well as mediating customer satisfaction the effect of service quality and perceived value on customer loyalty. \u0000Tujuan dari penelitian ini adalah untuk melihat pengaruh service quality dan perceived value terhadap kepuasan pelanggan serta pengaruhnya terhadap loyalitas pelanggan pada internet service provider di Jakarta. Penelitian ini menggunakan kuesioner, dengan pengambilan sampel menggunakan metode non-probability sampling dan dalam pengolahan datanya menggunakan metode Structural Equation Modeling (SEM) dengan menggunakan program SmartPLS. Jumlah data yang digunakan dalam penelitian ini adalah 200 responden di Jakarta pada bulan September 2022 sampai November 2022. Hasil penelitian menunjukkan bahwa service quality dan perceived value berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, serta kepuasan pelanggan dapat memediasi antara service quality dan perceived value terhadap loyalitas pelanggan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89452777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor-faktor yang memengaruhi loyalitas pelanggan Dear Butter","authors":"Kristoforus Gregorius, Cokki Cokki","doi":"10.24912/jmbk.v7i4.25390","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25390","url":null,"abstract":"Dear Butter is a croffle franchise business that was founded during the covid-19 pandemic and is one of the croffle franchise businesses that is booming rapidly during the covid-19 pandemic. This study aims to examine the effect of product quality, taste, price perception, and packaging on customer satisfaction and customer loyalty. This study used 305 samples selected by using convenience sampling and then analyzed using PLS-SEM. The results of this study are product quality, taste, price perception, and packaging have a positive influence on customer satisfaction and customer loyalty Dear Butter in Tangerang. From this study, price perception has the greatest direct influence on customer loyalty. This shows that Dear Butter must continue to maintain its affordable price which can make customers loyal to Dear Butter products. \u0000Dear Butter merupakan bisnis franchise croffle yang didirikan pada masa pandemi Covid-19 dan merupakan salah satu bisnis franchise croffle yang booming secara cepat pada masa pandemi Covid-19. Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, cita rasa, persepsi harga, dan kemasan terhadap kepuasan pelanggan dan loyalitas pelanggan. Penelitian ini menggunakan 305 sampel yang dipilih dengan menggunakan convenience sampling dan kemudian dianalisis menggunakan PLS-SEM. Hasil dari penelitian ini adalah kualitas produk, cita rasa, persepsi harga, dan kemasan memiliki pengaruh positif terhadap kepuasan pelanggan dan loyalitas pelanggan Dear Butter di Tangerang. Dari penelitian ini, persepsi harga memiliki pengaruh paling besar secara langsung terhadap loyalitas pelanggan. Hal ini menunjukkan bahwa Dear Butter harus terus menjaga keterjangkauan harganya yang dapat membuat pelanggan menjadi loyal terhadap produk Dear Butter.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80384665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh usefulness, enjoyment, ease of use, technology anxiety, dan need for interaction terhadap penggunaan Starbucks ID pada konsumen Starbucks di Jakarta","authors":"N. Winata, K. Keni","doi":"10.24912/jmbk.v7i4.25381","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25381","url":null,"abstract":"With technological developments taking place in Indonesia, Starbucks Indonesia is one of the companies engaged in the food sector that is developing their technology in the form of applications, with new technology on the consumer side sometimes it is helpful and easy with this technology, but on the other hand, others also have fears of new technology. So, this research will discuss the technology used by Starbucks Indonesia and whether it can make it easier for consumers, and consumers feel more effective and efficient with the technology used by Starbucks Indonesia in supporting consumer transactions. This research has variable elements of Useful, Easy to Use, Enjoyment, Technology Anxiety, and Needs for Interaction by consumers. If tested from this research, many consumers feel facilitated by the Starbucks ID application and many will be useful to support their transactions. \u0000Dengan perkembangan teknologi yang terjadi di Indonesia, Starbucks Indonesia menjadi salah satu perusahaan yang bergerak di bidang makanan yang ikut mengembangkan teknologi mereka dalam bentuk aplikasi. Dengan adanya teknologi yang baru pada sisi konsumen terkadang merasa terbantu dan dimudahkan dengan adanya teknologi tersebut, tetapi di sisi lain juga ada kecemasan teknologi baru. Maka dari penelitian ini, akan membahas mengenai teknologi yang digunakan Starbucks Indonesia, apakah dapat memudahkan konsumennya dan konsumen merasa lebih efektif serta efisien dengan adanya teknologi yang digunakan Starbucks Indonesia dalam menunjang transaksi konsumen. Penelitian ini memiliki unsur variabel Bermanfaat, Mudah Digunakan, Kesenangan, Kecemasan Teknologi, dan Kebutuhan Interaksi oleh Konsumen, jika diuji dari penelitian ini, banyak konsumen yang merasa dimudahkan dengan adanya aplikasi Starbucks ID dan banyak yang akan menggunakannya untuk menunjang transaksi mereka.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86259428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis strategi peningkatan kinerja PT Paramount Land dengan pendekatan SWOT-Balance Scorecard untuk meningkatkan keunggulan bersaing","authors":"R. Kusumo, Haris Maupa","doi":"10.24912/jmbk.v7i4.25356","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25356","url":null,"abstract":"One of the things that need to be considered in company management is performance measurement. One well-known measurement tool that is widely used by companies around the world today is the Balanced Scorecard. Therefore, this study uses the SWOT-Balanced Scorecard method integration approach to measure the current performance of Paramount Land and develop initiative strategies to achieve the targets set to improve performance. Paramount Land is a housing development company based in the Gading Serpong area. The data source used in this study is SWOT data from interviews with company owners and data to measure the performance of the balanced scorecard in each perspective, such as the results of distributing the balanced scorecard questionnaire. From the results of the balanced scorecard weighting, it was found that an increase in after-sales service had a high weight value of 12% followed by maintaining a good company reputation by 10%. So that the strategy expected by PT Paramount Land is to pay more attention to consumer satisfaction. \u0000Salah satu hal yang perlu diperhatikan dalam manajemen perusahaan adalah pengukuran kinerja. Salah satu alat ukur terkenal yang banyak digunakan oleh perusahaan di seluruh dunia saat ini adalah Balanced Scorecard. Oleh karena itu, penelitian ini menggunakan pendekatan integrasi metode SWOT-Balanced Scorecard dengan tujuan untuk mengukur kinerja Paramount Land saat ini dan mengembangkan strategi inisiatif untuk mencapai target yang telah ditetapkan guna meningkatkan kinerja. Paramount Land adalah perusahaan pengembang perumahan yang berbasis di kawasan Gading Serpong. Sumber data yang digunakan dalam penelitian ini adalah data SWOT hasil wawancara dengan pemilik perusahaan dan data untuk mengukur kinerja balanced scorecard pada masing-masing perspektif, seperti hasil penyebaran kuesioner balanced scorecard. Dari hasil pembobotan balanced scorecard didapatkan bahwa peningkatan after sales service memiliki nilai bobot tinggi sebesar 12% diikuti dengan mempertahankan reputasi perusahaan yang baik sebesar 10% sehingga strategi yang diharapkan oleh PT Paramount Land adalah lebih memperhatikan kepuasan konsumen.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76621777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Prediksi employee voice, role clarity, dan performance appraisal terhadap job satisfaction","authors":"Riswan Lim Arifin, Rezi Erdiansyah","doi":"10.24912/jmbk.v7i4.25388","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25388","url":null,"abstract":"Job satisfaction can protect the health, cause feelings of pleasure, happiness, and increase self-esteem. Satisfaction also affects physical and mental performance, reduces the possibility of employees feeling overloaded, and makes it easier for employees to carry out their duties. Job satisfaction can have a positive effect on employee performance. Researchers managed to collect 64 respondents to collect the required data related to these variables. The results of this study indicate that the results of the t-test for the influence of the employee voice variable show a t-count value of 2.891, the role clarity variable shows a t-count value of 8.371, performance appraisal shows a t-count value of -1.012. The employee voice and role clarity variables show a positive and significant effect on job satisfaction, while the performance appraisal variable has a negative and insignificant effect on job satisfaction. \u0000Job satisfaction dapat melindungi kesehatan, menimbulkan perasaan senang, kebahagiaan, dan meningkatkan harga diri. Rasa puas juga memengaruhi performa fisik dan mental, mengurangi kemungkinan karyawan merasakan beban berlebih, dan mempermudah karyawan melaksanakan tugasnya. Job satisfaction dapat berpengaruh positif terhadap kinerja karyawan. Peneliti berhasil mengumpulkan 64 responden untuk mengumpulkan data yang dibutuhkan terkait variabel-variabel tersebut. Hasil penelitian ini menunjukkan bahwa hasil uji t pengaruh variabel employee voice menunjukkan nilai t hitung 2.891, variabel role clarity menunjukkan nilai t hitung 8.371, dan performance appraisal menunjukkan nilai t hitung -1.012. Variabel employee voice dan role clarity menunjukkan berpengaruh positif dan signifikan terhadap job satisfaction, sedangkan variabel performance appraisal berpengaruh negatif dan tidak signifikan terhadap job satisfaction.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75699525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor-faktor penentu nilai perusahaan sektor konsumsi non-cyclicals di Bursa Efek Indonesia tahun 2018-2021","authors":"Novrida Fransisca Situmorang, Ignatius Roni Setyawan","doi":"10.24912/jmbk.v7i4.25377","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25377","url":null,"abstract":"Background: Maximizing firm value is the primary goal of shareholders. Along with changes in business conditions driven by the industrial revolution 5.0, companies must implement the right strategy to make innovations by utilizing the company’s resources. Management of intellectual capital, implementation of good corporate governance, and maximizing financial performance are one of the methods that companies can use to increase value. Research Question: How much influence do intellectual capital, good corporate governance, and financial performance have on firm value? Motivation: Investors in Indonesia tend not to consider non-financial factors in the investment decision-making process. Idea: This study tries to analyze whether non-financial factors such as intellectual capital and good corporate governance affect firm value, and how much influence financial performance has in increasing firm value. Data: 42 non-cyclical consumption sectors listed on the Indonesia Stock Exchange (IDX) in 2018-2021. Methods/Tools: This study used panel data regression to examine the alternative hypothesis. Findings: The results of this study indicate that intellectual capital and good corporate governance have no significant effect on firm value, while financial performance has a significant effect on firm value. Contribution: The results of this study contribute to investment decision-making by investors. \u0000Latar Belakang: Memaksimalkan nilai perusahaan adalah tujuan utama pemegang saham. Memaksimalkan nilai perusahaan adalah tujuan utama pemegang saham. Seiring dengan perubahan kondisi bisnis yang didorong oleh era revolusi industri 5.0, perusahaan harus menerapkan strategi yang tepat agar dapat melakukan inovasi dengan memanfaatkan sumber daya yang dimiliki perusahaan. Pengelolaan intellectual capital, penerapan good corporate governance, dan memaksimalkan kinerja keuangan adalah salah satu metode yang dapat dilakukan perusahaan untuk meningkatkan nilai. Pertanyaan Penelitian: Seberapa besar pengaruh pengelolaan intellectual capital, good corporate governance, dan kinerja keuangan terhadap nilai perusahaan? Motivasi: Masih banyak investor di Indonesia yang belum memperhatikan faktor non keuangan dalam proses pengambilan keputusan investasi. Ide: Penelitian ini mencoba menganalisis apakah faktor non-keuangan, seperti pengelolaan intellectual capital dan good corporate governance memengaruhi nilai perusahaan di mata investor, dan seberapa besar pengaruh kinerja keuangan meningkatkan nilai perusahaan. Data: 42 perusahaan sektor konsumsi non-cyclicals yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2018-2021. Metode/Alat Uji: Penelitian ini menggunakan regresi data panel untuk menguji hipotesis alternatif. Temuan: Hasil penelitian ini menunjukkan bahwa intellectual capital dan good corporate governance tidak berpengaruh signifikan terhadap nilai perusahaan, sedangkan kinerja keuangan berpengaruh signifikan terhadap nilai perusahaan. Kontribusi: Hasil penelit","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83118445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dampak efektivitas pengelolaan aktiva terhadap profitabilitas perusahaan sektor aneka industri yang terdaftar di Indonesia Stock Exchange periode 2018 hingga 2020","authors":"Cynthia Yulistin, I. Widjaja","doi":"10.24912/jmbk.v7i4.25359","DOIUrl":"https://doi.org/10.24912/jmbk.v7i4.25359","url":null,"abstract":"Profit is an important component that ensures the survival of the company. Therefore, companies need to ensure that their assets have been used effectively to maximize their profits. This research itself aims to examine the impact of the effectiveness of asset management on company profitability in various industrial sectors listed on the Indonesia Stock Exchange (IDX) for the period 2018 to 2020. This research was carried out using panel data regression analysis methods, especially the Random Effect Model (REM). The variables measuring the effectiveness of asset management: Cash Turnover, Account Receivable Turnover, Inventory Turnover, and Total Asset Turnover (TATO) are independent while Return on Assets (ROA) is the dependent variable. As a result, 3 independent variables: Cash Turnover, Account Receivable Turnover, and Inventory Turnover do not have a significant impact on ROA but TATO has a significant positive impact on ROA. Simultaneously, the four independent variables have an impact on the dependent variable, namely ROA. The conclusion that can be drawn from this research on IDX's various industrial sector companies for the period 2018 to 2020 is that the effectiveness of asset management has an impact on ROA when viewed from the total assets as a whole. \u0000Laba merupakan komponen penting yang menjamin keberlangsungan hidup perusahaan. Oleh karena itu, penting bagi perusahaan untuk memastikan aset atau aktivanya telah dimanfaatkan secara efektif dalam rangka memaksimalkan labanya. Penelitian ini sendiri bertujuan untuk meneliti dampak efektivitas pengelolaan aktiva terhadap profitabilitas perusahaan di sektor aneka industri yang tercantum di Bursa Efek Indonesia (BEI) periode 2018 hingga 2020. Penelitian ini dijalankan dengan metode analisis regresi data panel, khususnya dengan Random Effect Model (REM). Variabel pengukur efektivitas pengelolaan aktiva: Cash Turnover, Account Receivable Turnover, Inventory Turnover, serta Total Asset Turnover (TATO) menjadi variabel bebas sedangkan Return on Assets (ROA) menjadi variabel terikat. Hasilnya, 3 variabel bebas: Cash Turnover, Account Receivable Turnover, dan Inventory Turnover tidak berdampak signifikan terhadap ROA namun TATO berdampak signifikan secara positif pada ROA. Secara simultan, keempat variabel bebas berdampak pada variabel terikatnya, yaitu ROA. Kesimpulan yang dapat diambil dari penelitian terhadap perusahaan sektor aneka industri BEI periode 2018 hingga 2020 ini adalah efektivitas pengelolaan aktiva berdampak pada ROA apabila ditinjau dari total aktiva secara keseluruhan.","PeriodicalId":53355,"journal":{"name":"Jurnal Manajemen Strategi Bisnis dan Kewirausahaan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83517143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}