Over the past few years, public health organizations have adopted new communication practices, such as social media communication, framed by the concepts of Health 2.0 and Medicine 2.0. These concepts need to be reconsidered in the light of the transformation of social media as digital platforms. This article aims to define and critically discuss the concept of the platformization of healthcare communication, investigating the impact of social media incorporation on the local health authorities’ Facebook communication during the early phase of the COVID-19 emergency in Italy. Findings show the progressive incorporation of the mechanisms of platformization by local health authorities and the progressive shift of their Facebook pages from connectors to complementors of healthcare communication and services during the early phase of the pandemic. Conclusions critically discuss the incorporation of social media into the communication strategies of the public healthcare sector.
{"title":"Platformization of healthcare communication: Insights from the early stage of the COVID-19 pandemic in Italy","authors":"E. Locatelli, A. Lovari","doi":"10.1386/cjcs_00052_1","DOIUrl":"https://doi.org/10.1386/cjcs_00052_1","url":null,"abstract":"Over the past few years, public health organizations have adopted new communication practices, such as social media communication, framed by the concepts of Health 2.0 and Medicine 2.0. These concepts need to be reconsidered in the light of the transformation of social media as digital platforms. This article aims to define and critically discuss the concept of the platformization of healthcare communication, investigating the impact of social media incorporation on the local health authorities’ Facebook communication during the early phase of the COVID-19 emergency in Italy. Findings show the progressive incorporation of the mechanisms of platformization by local health authorities and the progressive shift of their Facebook pages from connectors to complementors of healthcare communication and services during the early phase of the pandemic. Conclusions critically discuss the incorporation of social media into the communication strategies of the public healthcare sector.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48325650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The digitization of health promotion and communication has become a major discourse in healthcare. This paper synthesizes my understanding of the role of health literacy, promotion, education and communication in ensuring effective digitization of healthcare and presents four key findings from a mental health promotion project. First, the pandemic has shown us more than ever how fragile we all are – health-seeking behaviour will increasingly take centre stage over the next decade. Second, why do people refuse to wear masks even though it increases the risk of mortality? Why are individuals not motivated to exercise despite downloading free health apps? Why do people keep eating unhealthy food even when they can afford healthier options? Why? The numbers cannot tell the whole story. Similarly, the proliferation of digital health technology cannot convince people to modify their behaviours nor promote meaningful use of e/m-health apps. Third, deliberate digital health promotion and communication is needed to leverage opportunities in health technology. Fourth, the world needs researchers and experts who understand the broader determinants of health attitudes and are knowledgeable in synthesizing valid health information across various technological platforms, in support of health system needs. I address the implications of my findings and discuss future directions for policy and practitioners.
{"title":"Digitization of healthcare post COVID-19: Reimagining the role of health education and promotion","authors":"Chinwe Christopher Obuaku-Igwe","doi":"10.1386/cjcs_00055_7","DOIUrl":"https://doi.org/10.1386/cjcs_00055_7","url":null,"abstract":"The digitization of health promotion and communication has become a major discourse in healthcare. This paper synthesizes my understanding of the role of health literacy, promotion, education and communication in ensuring effective digitization of healthcare and presents four key findings from a mental health promotion project. First, the pandemic has shown us more than ever how fragile we all are – health-seeking behaviour will increasingly take centre stage over the next decade. Second, why do people refuse to wear masks even though it increases the risk of mortality? Why are individuals not motivated to exercise despite downloading free health apps? Why do people keep eating unhealthy food even when they can afford healthier options? Why? The numbers cannot tell the whole story. Similarly, the proliferation of digital health technology cannot convince people to modify their behaviours nor promote meaningful use of e/m-health apps. Third, deliberate digital health promotion and communication is needed to leverage opportunities in health technology. Fourth, the world needs researchers and experts who understand the broader determinants of health attitudes and are knowledgeable in synthesizing valid health information across various technological platforms, in support of health system needs. I address the implications of my findings and discuss future directions for policy and practitioners.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48277364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In Denmark, e-mail consultations (e-cons) are now supplementing conventional consultations with doctors and raising questions related to self-governing technology from the patient perspective. Interestingly, old patients are the most frequent users of this kind of consultation. This article examines how e-cons affect old people’s relationships with and perceptions of their general practitioners (GPs) regarding trust, self-governance and indirect/direct power. This qualitative study is based on interviews with twenty patients between 66 and 83 years old. Applying a thematic analysis in which four salient themes were identified, the study demonstrates that the patients perceive the GP as powerful, knowledgeable and busy; this corresponds with the power relationship between disciplinary institutions and individuals. At the same time, many patients use e-cons as a technology of self-governance, thereby taking responsibility for their own health while still being able to contact the clinic. In this way, patients achieve the potential for self-management, while clinics maintain their institutional power.
{"title":"Older (65+) patients’ use of e-mail consultations: A Danish qualitative study using a Foucauldian framework","authors":"Martin Bavngaard, Anette Grønning","doi":"10.1386/cjcs_00048_1","DOIUrl":"https://doi.org/10.1386/cjcs_00048_1","url":null,"abstract":"In Denmark, e-mail consultations (e-cons) are now supplementing conventional consultations with doctors and raising questions related to self-governing technology from the patient perspective. Interestingly, old patients are the most frequent users of this kind of consultation. This article examines how e-cons affect old people’s relationships with and perceptions of their general practitioners (GPs) regarding trust, self-governance and indirect/direct power. This qualitative study is based on interviews with twenty patients between 66 and 83 years old. Applying a thematic analysis in which four salient themes were identified, the study demonstrates that the patients perceive the GP as powerful, knowledgeable and busy; this corresponds with the power relationship between disciplinary institutions and individuals. At the same time, many patients use e-cons as a technology of self-governance, thereby taking responsibility for their own health while still being able to contact the clinic. In this way, patients achieve the potential for self-management, while clinics maintain their institutional power.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45824489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maja Nordtug, J. E. Møller, Signe Schlichting Matthiesen, Matilde Nisbeth Brøgger
It is well-known that non-verbal cues are essential in doctor–patient communication. As doctor–patient communication is turning increasingly digital and written, it becomes relevant to explore the role of non-verbal cues in such communication genres. One more recent genre is the doctor–patient e-mail consultation. Research has found that while patients like e-mail consultations, they also miss facial expressions, eye contact, etc. In this study, we explored the different ways in which Danish GPs use non-verbal cues in e-mail consultations. We analysed 633 e-mail consultations written by 22 GPs. We applied the concept of oralization, which includes the use of emoticons and non-standard use of grammar and spatial arrangement. We found that the dominant types of oralizations were non-corrected spelling errors and lack of attention to capitalization. Overall, GPs used a limited number of other non-verbal cues. We discuss how these findings relate to norms of formality and professional context.
{"title":"Oralizations in e-mail consultations: A study of general practitioners’ use of non-verbal cues in written doctor–patient communication","authors":"Maja Nordtug, J. E. Møller, Signe Schlichting Matthiesen, Matilde Nisbeth Brøgger","doi":"10.1386/cjcs_00049_1","DOIUrl":"https://doi.org/10.1386/cjcs_00049_1","url":null,"abstract":"It is well-known that non-verbal cues are essential in doctor–patient communication. As doctor–patient communication is turning increasingly digital and written, it becomes relevant to explore the role of non-verbal cues in such communication genres. One more recent genre is the doctor–patient e-mail consultation. Research has found that while patients like e-mail consultations, they also miss facial expressions, eye contact, etc. In this study, we explored the different ways in which Danish GPs use non-verbal cues in e-mail consultations. We analysed 633 e-mail consultations written by 22 GPs. We applied the concept of oralization, which includes the use of emoticons and non-standard use of grammar and spatial arrangement. We found that the dominant types of oralizations were non-corrected spelling errors and lack of attention to capitalization. Overall, GPs used a limited number of other non-verbal cues. We discuss how these findings relate to norms of formality and professional context.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46729359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this article is to highlight how technologies, which have for centuries revolutionalized healthcare, have conversely increased health disparities among disadvantaged communities in South Africa during coronavirus disease (COVID-19). A hard lockdown imposed on the country in March 2020, as an initial measure of containment of the novel virus, became unfeasible due to detrimental, mostly economic effects on the economy. From 1 May, the government eased the lockdown restrictions and shifted the emphasis from containment to behaviour change measures using communication strategies that promoted adherence. Yet, even within disadvantaged communities, there have been differences in health-related access with differing levels of disadvantage. Secondary data were analysed from a cross-sectional quantitative survey conducted in ten disadvantaged communities in the Northern Cape and Gauteng Provinces involving 1742 participants. Results show that the lack of digital access to information created an obstacle to adherence to some recommended COVID-19-related behaviour change measures. Disparities existed between the two provinces’ disadvantaged communities based on an urban versus a rural province. The study emphasized the need to assess the extent of underlying obstacles to health equity and achievement of healthcare goals propagated by an interface between healthcare and socio-economic factors. Breakthroughs in healthcare, facilitated by virtual modes of communication may be undermined by a digital divide exacerbating disparities in disadvantaged communities.
{"title":"Health disparities and the digital divide within South African disadvantaged communities during the COVID-19 pandemic","authors":"E. Lubinga, Karabo Sitto, Keke Molebatsi","doi":"10.1386/cjcs_00054_1","DOIUrl":"https://doi.org/10.1386/cjcs_00054_1","url":null,"abstract":"The purpose of this article is to highlight how technologies, which have for centuries revolutionalized healthcare, have conversely increased health disparities among disadvantaged communities in South Africa during coronavirus disease (COVID-19). A hard lockdown imposed on the country in March 2020, as an initial measure of containment of the novel virus, became unfeasible due to detrimental, mostly economic effects on the economy. From 1 May, the government eased the lockdown restrictions and shifted the emphasis from containment to behaviour change measures using communication strategies that promoted adherence. Yet, even within disadvantaged communities, there have been differences in health-related access with differing levels of disadvantage. Secondary data were analysed from a cross-sectional quantitative survey conducted in ten disadvantaged communities in the Northern Cape and Gauteng Provinces involving 1742 participants. Results show that the lack of digital access to information created an obstacle to adherence to some recommended COVID-19-related behaviour change measures. Disparities existed between the two provinces’ disadvantaged communities based on an urban versus a rural province. The study emphasized the need to assess the extent of underlying obstacles to health equity and achievement of healthcare goals propagated by an interface between healthcare and socio-economic factors. Breakthroughs in healthcare, facilitated by virtual modes of communication may be undermined by a digital divide exacerbating disparities in disadvantaged communities.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42911547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The wide circulation of health misinformation has the potential to cause major health complications for the older generation worldwide who are less active on digital media and are thus less able to identify misinformation. This article draws on the social ties and relational correction perspective to reflect on the evaluating, verifying and correcting practices regarding health misinformation in messenger apps within the older generation in Bangladesh. Thirty Bangladeshi older adults, between the ages of 60 and 74, participated in in-depth interviews with the aim of mapping out the interpersonal relationships with cultural dimensions that contribute to the sharing and correcting of health misinformation. While resharing health information, the social tradition of maintaining a positive impression and trusting those within their close network was visible among these older adults. Although strong and weak ties contributed equally to this process, strong ties played a dominant role in correcting misinformation.
{"title":"Ageing, health misinformation and mobile messaging apps","authors":"Naziat Choudhury","doi":"10.1386/cjcs_00051_1","DOIUrl":"https://doi.org/10.1386/cjcs_00051_1","url":null,"abstract":"The wide circulation of health misinformation has the potential to cause major health complications for the older generation worldwide who are less active on digital media and are thus less able to identify misinformation. This article draws on the social ties and relational correction perspective to reflect on the evaluating, verifying and correcting practices regarding health misinformation in messenger apps within the older generation in Bangladesh. Thirty Bangladeshi older adults, between the ages of 60 and 74, participated in in-depth interviews with the aim of mapping out the interpersonal relationships with cultural dimensions that contribute to the sharing and correcting of health misinformation. While resharing health information, the social tradition of maintaining a positive impression and trusting those within their close network was visible among these older adults. Although strong and weak ties contributed equally to this process, strong ties played a dominant role in correcting misinformation.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41345855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
COVID-19 pandemic era has further energized humans to consider their health more than before, especially in the digital age when they experience a deluge of health information. This study, therefore, examined COVID-19 digital sources, health message types and how the use of African Indigenous language media enhanced people’s utilization of coronavirus health messages. Using an online questionnaire and in-depth interview data collection methods, respondents received preventive COVID-19 health messages on social distancing and personal hygiene from mostly interactive digital sources, which hardly infused African Indigenous language media in the health message. However, African Indigenous languages motivated respondents to utilize COVID-19 messages, though people still spread COVID-19 fake news through Indigenous media. Nonetheless, integrating African Indigenous language media into digital health communication can confer credibility on information sources. Still, there is a need to fight the use of digital media to spread fake news.
{"title":"Influence of African Indigenous language media in COVID-19 digital health messaging","authors":"I. Fadipe, A. Salawu","doi":"10.1386/cjcs_00053_1","DOIUrl":"https://doi.org/10.1386/cjcs_00053_1","url":null,"abstract":"COVID-19 pandemic era has further energized humans to consider their health more than before, especially in the digital age when they experience a deluge of health information. This study, therefore, examined COVID-19 digital sources, health message types and how the use of African Indigenous language media enhanced people’s utilization of coronavirus health messages. Using an online questionnaire and in-depth interview data collection methods, respondents received preventive COVID-19 health messages on social distancing and personal hygiene from mostly interactive digital sources, which hardly infused African Indigenous language media in the health message. However, African Indigenous languages motivated respondents to utilize COVID-19 messages, though people still spread COVID-19 fake news through Indigenous media. Nonetheless, integrating African Indigenous language media into digital health communication can confer credibility on information sources. Still, there is a need to fight the use of digital media to spread fake news.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46126062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media literacy of schoolchildren is a key political goal worldwide: institutions and citizens consider media literacy training to be essential – among other aspects – to combat falsehoods and generate healthy public opinion in democratic contexts. In Spain, various media literacy projects address this phenomenon one of which is ‘Que no te la cuelen’ (‘Don’t be fooled’, QNTLC). The project, which has been developed by the authors of this viewpoint, is implemented through theoretical–practical workshops aimed at public and private secondary pupils (academic years 2018–19, 2019–20 and 2020–21), based around training in fake news detection strategies and online fact-checking tools for students and teachers. This viewpoint describes and reflects on this initiative, conducted in 36 training sessions with schoolchildren aged 14–16 years attending schools in Madrid, Valencia and Barcelona. The workshops are based on van Dijk’s media literacy model, with a special focus on the ‘informational skills’ dimension. The amount of information available through all kinds of online platforms implies an extra effort in selecting, evaluating and sharing information, and the workshop focuses on this process through seven steps: suspect, read/listen/watch carefully, check the source, look for other reliable sources, check the data/location, be self-conscious of your bias and decide whether to share the information or not. The QNTLC sessions teach and train these skills combining gamification strategies – online quiz, verification challenges, ‘infoxication’ dynamics in the class – as well as through a public deliberation among students. Participants’ engagement and stakeholders’ interest in the programme suggest that this kind of training is important or, at least, attract the attention of these collectives in the Spanish context.
学童的媒体素养是全世界的一项关键政治目标:各机构和公民认为，媒体素养培训除其他方面外，对于在民主环境中打击谎言和产生健康的公众舆论至关重要。在西班牙，针对这一现象，有各种媒体素养计划，其中之一是“Que no te la cuelen”(“不要被愚弄”，QNTLC)。该项目由这一观点的作者开发，通过针对公立和私立中学生(2018-19学年、2019-20学年和2020-21学年)的理论实践研讨会来实施，主要针对学生和教师进行假新闻检测策略和在线事实核查工具的培训。这一观点描述和反映了这一倡议，该倡议在马德里、瓦伦西亚和巴塞罗那的学校对14-16岁的学童进行了36次培训。工作坊以van Dijk的媒体素养模型为基础，特别关注“信息技能”维度。通过各种网络平台获取的大量信息意味着在选择、评估和分享信息方面需要额外的努力，研讨会通过七个步骤来关注这一过程:怀疑、仔细阅读/听/观察、检查来源、寻找其他可靠来源、检查数据/位置、自我意识到自己的偏见并决定是否分享信息。QNTLC课程结合游戏化策略——在线测验、验证挑战、课堂上的动态“信息交流”——以及学生之间的公开讨论来教授和训练这些技能。参与者的参与和利益相关者对该计划的兴趣表明，这种培训很重要，或者至少在西班牙的背景下吸引了这些集体的注意。
{"title":"Tackling online disinformation through media literacy in Spain: The project ‘Que no te la cuelen’","authors":"Nereida Carrillo, Marta Montagut","doi":"10.1386/CJCS_00044_7","DOIUrl":"https://doi.org/10.1386/CJCS_00044_7","url":null,"abstract":"Media literacy of schoolchildren is a key political goal worldwide: institutions and citizens consider media literacy training to be essential – among other aspects – to combat falsehoods and generate healthy public opinion in democratic contexts. In Spain, various media literacy projects address this phenomenon one of which is ‘Que no te la cuelen’ (‘Don’t be fooled’, QNTLC). The project, which has been developed by the authors of this viewpoint, is implemented through theoretical–practical workshops aimed at public and private secondary pupils (academic years 2018–19, 2019–20 and 2020–21), based around training in fake news detection strategies and online fact-checking tools for students and teachers. This viewpoint describes and reflects on this initiative, conducted in 36 training sessions with schoolchildren aged 14–16 years attending schools in Madrid, Valencia and Barcelona. The workshops are based on van Dijk’s media literacy model, with a special focus on the ‘informational skills’ dimension. The amount of information available through all kinds of online platforms implies an extra effort in selecting, evaluating and sharing information, and the workshop focuses on this process through seven steps: suspect, read/listen/watch carefully, check the source, look for other reliable sources, check the data/location, be self-conscious of your bias and decide whether to share the information or not. The QNTLC sessions teach and train these skills combining gamification strategies – online quiz, verification challenges, ‘infoxication’ dynamics in the class – as well as through a public deliberation among students. Participants’ engagement and stakeholders’ interest in the programme suggest that this kind of training is important or, at least, attract the attention of these collectives in the Spanish context.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":"13 1","pages":"149-157"},"PeriodicalIF":0.5,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47718571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This viewpoint makes a theoretical effort to label the organization of the virtual sphere under new concepts: ‘encastellation’ and the ‘paradox of pluralism’. The former is a metaphorical synthesis of already-known concepts (selective exposure, polarization, homophily, echo chambers and filter bubbles). In the second case, we emphasize the existence of a ‘paradox of online pluralism’: the internet has increased the possibility for everyone to make their voice heard (in quantitative terms), but at the same time it appears to also be increasing the distance between voices, putting in jeopardy the achievement of the aims of the pluralist political system (in qualitative terms). In conclusion, we express doubts about the feasibility of the deliberative vision of democracy in the current virtual sphere.
{"title":"The paradox of pluralism: A key to interpreting the online public sphere in the time of ‘encastellation’","authors":"G. Giacomini","doi":"10.1386/cjcs_00043_7","DOIUrl":"https://doi.org/10.1386/cjcs_00043_7","url":null,"abstract":"This viewpoint makes a theoretical effort to label the organization of the virtual sphere under new concepts: ‘encastellation’ and the ‘paradox of pluralism’. The former is a metaphorical synthesis of already-known concepts (selective exposure, polarization,\u0000homophily, echo chambers and filter bubbles). In the second case, we emphasize the existence of a ‘paradox of online pluralism’: the internet has increased the possibility for everyone to make their voice heard (in quantitative terms), but at the same time it appears to\u0000also be increasing the distance between voices, putting in jeopardy the achievement of the aims of the pluralist political system (in qualitative terms). In conclusion, we express doubts about the feasibility of the deliberative vision of democracy in the current virtual sphere.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":"13 1","pages":"141-148"},"PeriodicalIF":0.5,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45159972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertising on food and drinks on public television in Catalonia between 2009 and 2017. These examples show the main symbolic frameworks of the nation and re-created identity through two types of depictions of Catalan tradition and experiential Catalanness, that which can exemplify the idea of banal nationalism in the sense of Billig and Edensor’s everyday nationalism. The main objective of our proposal is to understand commercial advertisements as forms of national discourse in everyday nationalism and how the private sector uses this.
{"title":"Talking the nation over advertising: The case of Catalan commercial advertisements","authors":"Mariona Lladonosa-Latorre, Mariona Visa-Barbosa","doi":"10.1386/cjcs_00039_1","DOIUrl":"https://doi.org/10.1386/cjcs_00039_1","url":null,"abstract":"This article addresses how advertisements are narrative devices for the construction, imagination and diffusion of the nation’s depictions in the context of globalization. In this analytical sense, we suggest the current traits in advertising: the hyper-symbolization of the brand and the extrapolation of nation branding to product advertising. We study different representations of Catalonia through a sample of the audio-visual commercial advertising on food and drinks on public television in Catalonia between 2009 and 2017. These examples show the main symbolic frameworks of the nation and re-created identity through two types of depictions of Catalan tradition and experiential Catalanness, that which can exemplify the idea of banal nationalism in the sense of Billig and Edensor’s everyday nationalism. The main objective of our proposal is to understand commercial advertisements as forms of national discourse in everyday nationalism and how the private sector uses this.","PeriodicalId":53977,"journal":{"name":"Catalan Journal of Communication & Cultural Studies","volume":"13 1","pages":"63-82"},"PeriodicalIF":0.5,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48638636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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