This opinion-driven review examines the evolving language of wine through the lens of Conceptual Metaphor Theory, anchored in Adrienne Lehrer’s Wine and Conversation (1983; 2009) masterpiece. Focusing on five widely used descriptors, namely ‘balance’, ‘bouquet’, ‘body’, ‘elegance’, and ‘minerality’, it synthesises scholarship from 2019 to 2025 to trace the conceptual mappings these terms mobilise and how their usage adapts to contemporary pressures. Evidence indicates recalibration rather than erosion: bouquet appears to decline in consumer-facing copy while persisting in professional discourse, and cross-cultural accounts reveal locally inflected routes to elegance. Stakeholder asymmetries in comprehension, particularly of body and minerality, are highlighted. Practical implications include dual-register tasting notes and cross-modal visual cues that enhance accessibility while retaining metaphorical richness. Overall, metaphor remains a productive resource for mediating sensory experience, identity, and value in wine.
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