Fashion and Textiles最新文献

Recently, there has been a lot of interest in industry and academia in virtual influencers (VIs). This study aimed to augment the understanding of VI marketing by exploring the relationship between VI’s characteristics (i.e., their humanlikeness level and operator type), their social media post characteristics (i.e., emotional expression, use of pronouns, use of punctuation marks), and consumer engagement. The analysis of three popular VIs’ Instagram profiles and posts revealed that VIs with less humanlike appearances tend to exhibit stronger positive emotional expressions. Interestingly, the level of humanlikeness in appearance was not associated with VI's other post characteristics, suggesting other intrinsic factors (e.g., the VI’s character and virtual universe) may play a pivotal role. Whether a brand operates the VI or not made a statistically significant difference in the VI’s post characteristics. Assessment of user engagement metrics (i.e., number of likes and comments) showed that users prefer hyper-realistic VIs and VIs operated by non-brand agencies, underscoring the importance of perceived authenticity in the digital realm. The emotions expressed by VIs, along with their use of punctuation, were positively related to user engagement.

This study compared the effectiveness of five commercially available cooling vests using three distinct thermal manikin test protocols. In addition, the constraints associated with each test protocol were elucidated, facilitating the identification of suitable evaluation methods for the different cooling vests. The cooling performances of the vests were evaluated using three thermal manikin test scenarios, incorporating the adaptations from Ciuha et al. (Ergonomics 64:625–639, 2021) and ASTM F2371-16, along with a modified protocol simulating the hot and humid weather in a South Korean summer. The results revealed substantial variations in the cooling performance across different test protocols, highlighting the importance of carefully selecting thermal manikin test methods. Moreover, the specific cooling vests exhibited immeasurable performance in certain test methods, which presents the limitations inherent in each testing scenario. For example, when evaluated with a non-sweating thermal manikin, the air-cooling vests exhibited the worst cooling performance, showing an average cooling rate of 1.0 W and cooling durations of five minutes. In contrast, the same vests demonstrated superior performance when assessed using the ASTM F2371-16 method, revealing an effective cooling rate of 114.8 W and sustained cooling durations exceeding eight hours. These results emphasize the lack of a one-size-fits-all evaluation method for cooling vests and the need for accessible guidelines to inform decision-makers aiming to enhance workplace safety and comfort.

We developed the knitted shape-memory alloy (SMA) as a flexible actuator and applied it to a soft wearable exoglove for rehabilitation assistance. Based on user needs and anthropometric data, we custom-designed the exoglove for three hemiplegic patients using the knitted-SMA actuator and evaluated its bending performance, gripping force and wearability under the four simulation conditions (S1–S4). To address the specific needs, both SMA plain- and double-knit modules were applied to the exoglove based on the patients’ finger joint range of motion (ROMs). The joint ROMs of all fingers increased by 13.71% and the skin temperature increased by 2.21 °C after actuating the glove (p = 0.006). The gripping force increased as much as 55.01%, when compared to the baseline. All patients were able to don and doff the developed glove independently, and positively evaluated their subjective satisfaction and thermal perception. The findings suggested the potential of the knitted SMA for the future development of soft wearable robots.

With the deepening exploration of the study on corporate social responsibility (CSR), CSR has progressively gained significance for enterprises. This study aims to analyze the impact of fashion companies’ information disclosure on the intention of Chinese consumers who purchase clothing by providing information related to the environment, suppliers, manufacturing processes, and pricing. An experimental study was conducted using stimuli on 412 consumers in Shandong Province, China. The research results are as follows. First, it was found that consumers’ perception of Corporate Social Performance (CSP) has a positive effect on the authenticity of Corporate Social Responsibility (CSR) message and consumers’ subjective norms. Second, CSR message authenticity and consumer subjective norms mediate the perception of CSP in the process of leading to purchasing activities. Third, consumers perceive the authenticity of a company’s CSR activities according to the degree of transparent information disclosure of the cost and manufacturing process of its products. This study shows that the CSR information provided by the company is authentic depending on the degree of CSR information transparency of the company, and that it leads to a purchase intention when consumers judge that the company’s CSR activities are authentic. Accordingly, it is suggested that many fashion companies’ CSR activities lead to product purchases when they are continuously conducted on environmental, social problems, and transparency in the production process.

Based on a selection of 101 articles published from 2013 to 2022, this study systematically reviews the application of intelligent techniques and optimization algorithms in textile colour management. Specifically, the study explores how these techniques have been applied to four subfields within textile colour management: colour matching and prediction, colour difference detection and assessment, colour recognition and segmentation, and dye solution concentration and decolourization. Following an introduction to intelligent techniques and optimization algorithms in textile colour management, the study describes the specific applications of these techniques in the field over the past decade. Descriptive statistics are used to analyse trends in the use of these techniques and optimization algorithms, and comparative performances indicate the effectiveness of the techniques and algorithms. The study finds that the primary intelligent techniques used in the field of textile colour management include artificial neural networks (ANN), support vector machines (SVM) such as SVM, LSSVM, LSSVR, SLSSVR, FWSVR, fuzzy logic (FL) and adaptive neuro-fuzzy inference systems (ANFIS), clustering algorithms (e.g., K-means, FCM, X-means algorithms), and extreme learning machines (ELM) such as ELM, OSLEM, KELM, RELM. The main optimization algorithms used include response surface methodology (RSM), genetic algorithms (GA), particle swarm optimization (PSO), and differential evolution (DE). Finally, the study proposes a comparison of the performance of intelligent techniques and optimization algorithms, summarizes the relevant research trends, and suggests future research opportunities and directions, besides stating the limitations of this paper.

Hijabs are predominantly worn in hot environments, but very rare studies on the thermo-physiological effects of wearing hijabs are found. We investigated the effects of wearing rayon and polyester hijabs on wearers’ physiological and subjective responses in warm-humid and hot-dry environments. Eight females (25.0 ± 2.3 y in age, 157.7 ± 4.1 cm in height, and 50.8 ± 7.5 kg in weight) participated in three conditions (No hijab, rayon hijab, and polyester hijab condition) during exercise in two thermal environments: a warm-humid (30 °C and 70%RH) and a hot-dry environment (36 °C and 30%RH), which generated an identical wet-bulb globe temperature at 27 °C. The results showed that no differences in rectal temperature were found among the three clothing conditions or the two environments, whereas auditory canal temperature was higher in the hot-dry than in the warm-humid environment (P < 0.05) with no differences between the polyester and rayon hijab conditions. Mean skin temperature and neck temperature were higher for the polyester condition than for the rayon condition in the warm-humid environment (P < 0.05). Sweat rate was greater for the polyester hijab condition than for the no hijab condition in the warm-humid environment (P = 0.049). Heart rate was greater for the polyester hijab condition than for the other two conditions in the warm-humid environment (P < 0.05). Subjects felt more thermally uncomfortable when wearing the polyester hijab than the rayon hijab in the warm-humid environment. Greater thermal burden of the polyester hijab when compared to the rayon hijab was marked in the warm-humid environment, not in the hot-dry environment.

With the ongoing miniaturization of wireless devices, the importance of wearable textiles in the antenna segment has increased significantly in recent years. Due to the widespread utilization of wireless body sensor networks for healthcare and ubiquitous applications, the design of wearable antennas offers the possibility of comprehensive monitoring, communication, and energy harvesting and storage. This article reviews a number of properties and benefits to realize comprehensive background information and application ideas for the development of lightweight, compact and low-cost wearable patch antennas. Furthermore, problems and challenges that arise are addressed. Since both electromagnetic and mechanical specifications must be fulfilled, textile and flexible antennas require an appropriate trade-off between materials, antenna topologies, and fabrication methods—depending on the intended application and environmental factors. This overview covers each of the above issues, highlighting research to date while correlating antenna topology, feeding techniques, textile materials, and contacting options for the defined application of wearable planar patch antennas.

The purpose of this study is to identify the entry conditions that could form a co-evolutionary relationship between a sewing contractor company and a fashion brand, and reveal the outcome of such a relationship. In the Republic of Korea, many fashion brands and sewing companies coexist, and the situation in the fashion industry changes with the rapid development of the country, so it is a suitable environment for investigating their co-evolution strategies. A qualitative research methodology was used to examine the co-evolution process of the fashion brand and the sewing industry. In addition, an objective evaluation was conducted by using interviews with sewing contractor companies and fashion brands that have business relationships with the sewing contractor companies. The results indicated that sewing contractor companies evolve into either mass production or small production systems. In the co-evolutionary process, relational resources and business-to-business transaction suitability are the main entry conditions for sewing contractor companies to coevolve with fashion brands. Knowledge exchange, experience optimization, off-season ordering, and investment in trading companies were observed among sewing contractor companies that formed a co-evolutionary relationship with their fashion brand partners. This study identified and conceptualized factors that played a major role in the process of co-evolution and proved suitable for each production system of sewing contractor companies.

In the realm of retailing, various methods of product presentation exert a significant influence on consumers' perceptions and behaviors. In the context of fashion retailing, one crucial aspect of presentation revolves around outfit coordination (OC), which can be displayed in either an assembled or unassembled manner. Assembled OC entails displaying fashion items collectively on a body, while unassembled OC involves presenting them individually on a flat background. Drawing from the literature on the Elaboration Likelihood Model of attention, this research explores the impact of assembled versus unassembled OC on consumers' imagery elaboration, attention, and product evaluations, employing three online experiments. In the first study (N = 126), we demonstrate that assembled OC, in contrast to unassembled OC, fosters greater imagery elaboration and elicits more positive product evaluations. Building upon these findings, the second study (N = 214) employs a serial mediation analysis to unveil the underlying mechanism involving shifted attention. The third study (N = 182) explores the moderating effect of fashion involvement, revealing that for consumers with a high level of fashion involvement, unassembled OC, rather than assembled OC, leads to higher levels of imagery elaboration and more favorable product evaluations. This research not only enriches the literature on online retailing and visual communication, but also provides actionable insights for industry practitioners on effectively presenting fashion products to online shoppers.

Ultraviolet resistance upon four different types of weft knitted fabrics including Lacoste, Single Jersey, Rib and Interlock were experimentally measured and evaluated by ultraviolet–visible spectroscopy under effects of gauge, specific weight, fiber composition and finishing agent as benzotriazole derivatives. The results showed that ultraviolet protection factor (UPF) of Interlock sample reached the highest value at 42.7. Simultaneously, the higher gauge of Single Jersey knitted fabrics was, the better its ultraviolet protection exhibited. Also, insertion of polyester fibers or spandex fibers into cotton knitted fabrics with a certain ratio strongly increased UPF values. Notably, all UPFs of coated fabrics with a given content of benzotriazole were significantly improved and almost coated samples could undergo several washing cycles and still retain their inherent breathability. This work demonstrated that cotton knitted fabrics coated with benzotriazoles were excellently enhanced ultraviolet protection. Especially, the UPF values on Interlock or Rib specimens as well as Single Jersey samples blended with polyester/spandex fibers were found to be higher than 15.