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Filmski turizam u Hrvatskoj – Studija slučaja „Igra Prijestolja“
Pub Date : 2021-12-01 DOI: 10.15291/oec.3478
Martina Vukašina, Mirela Brechelmacher, J. Miocic
Filmski turizam pratio je razvoj filma, a u Republici Hrvatskoj postaje sve popularniji oblik turizma zahvaljujući snimanju serije „Igra Prijestolja“ u Dubrovniku, okolici Splita i okolici Šibenika. Snimanje popularne serije je iznjedrilo niz novih turističkih ponuda na lokacijama snimanja, tako što brojne nacionalne i internacionalne agencije nude mnoštvo različitih putovanja i izleta koji uključuju posjet lokacijama snimanja serije. Turizam koji se samo oslanja na prirodne ljepote, kojih u Hrvatskoj ne nedostaje, nije model koji će dugoročno doprinijeti povećanju konkurentnosti hrvatskog turizma u odnosu na ostale mediteranske zemlje. Međutim, ulaganjem u razvoj filmske industrije potencijalno se potiče razvoj filmskog turizma koji je prilika za smanjenje ovisnosti hrvatskog turizma o prirodnim ljepotama i vremenskim prilikama. Svrha istraživanja u ovom radu je da se izmjere ekonomski učinci filmskog turizma na primjeru serije „Igra Prijestolja“ u Republici Hrvatskoj. Primarni cilj istraživanja je analizirati karakteristike filmskog turizma na primjeru turizma uzrokovanog snimanjem serije „Igra Prijestolja“. Rezultati istraživanja trebali bi doprinijeti stvaranju podloge za razvoj audiovizualne industrije u Hrvatskoj, a time i za razvoj filmskog turizma.
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引用次数: 0
Određivanje optimalne rute u mreži turističkih atrakcija grada Pule
Pub Date : 2021-12-01 DOI: 10.15291/oec.3375
Katarina Kostelić, Loris Cvek, Marjan Draženović, Luka Drezga, Axel Grbac, Matteo Pajković
U radu se razmatra određivanje optimalne rute po turističkim atrakcijama. Na primjeru odabranih deset atrakcija u gradu Puli, dokazuje se da je problem optimalne rute rješiv modeliranjem po uzoru na model putujućega trgovačkog predstavnika (TSP) te primjenom evolucijske metode. Postavljeni problem odnosi se na određivanje pješačke rute i modeliran je iz perspektiva minimizacije udaljenosti i minimizacije vremena potrebnog za obilazak. Prikaz rješavanja korištenjem MS Excela upućuje na mogućnost jednostavne i intuitivne pripreme podataka za analizu te relativno brzog utvrđivanja rješenja. Rezultati upućuju na mogućnosti upotrebe pri organizaciji obilaska u turističkoj destinaciji, prednosti i nedostatke primijenjene metode, ali i prednosti upotrebe kvantitativnih metoda uupravljanju turističkim atrakcijama. Uočena fleksibilnost primjene rezultata otvara mogućnosti daljnjeg obogaćivanja modela, ali i daljnji razvoj u obliku integracije u sustav potpore u upravljanju destinacijom kvantitativnim metodama, uz doprinos održivosti turizma destinacije.
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引用次数: 0
Alternativni pogled na međuodnos priljeva stranih direktnih investicija i gospodarskog rasta u zemljama srednje i istočne Europe
Pub Date : 2021-12-01 DOI: 10.15291/oec.3106
Tino Kusanović
U radu se na uzorku država srednje i istočne Europe teorijski i empirijski analizira međuodnos stranih izravnih investicija i ekonomskog rasta. Dostupna istraživanja o navedenom međuodnosu ne iznose jednoznačni zaključak o smjeru i intenzitetu utjecaja dviju predmetnih varijabli, dovodeći u pitanje a priori pozitivne učinke FDI-a na ekonomski rast zemlje primateljice ulaganja. Istraživanja pritom naglašavaju da potencijalni učinci inozemne štednje na gospodarstvo zemlje primateljice ovise o stupnju ekonomskog i institucionalnog razvoja zemlje kao i o modelu rasta koji je zemlja usvojila. Polazeći od postavki postkejnesijanske ekonomske teorije, u radu se polazi od pretpostavke da većina država iz uzorka istraživanja ima usvojen demand led growth model rasta. Istraživanje pokriva uzorak od 15 država srednje i istočne Europe te razdoblje 1995. – 2016. Empirijsko istraživanje provedeno je u dva koraka; u prvom je koraku na temelju testa Grangerove kauzalnosti utvrđen smjer međuutjecaja FDI-a i varijable ekonomskog rasta pri čemu je utvrđeno da stopa rasta BDP-a vodi povećanom priljevu ulaganje, dok obrnuti slučaj ne vrijedi. U drugom koraku, poduzetom panel analizom testira se utjecaj ekonomskog rasta i odabranih kontrolnih varijabli na ukupni priljev FDI-a. Zaključno, empirijski rezultati teorijski se obrazlažu u kontekstu postkejnesijanske ekonomske teorije temeljeno na pretpostavci da inozemna štednja (kapital) u slučaju država niske i srednje razine dohotka uglavnom vodi povećanju osobne potrošnje zbog aprecijacije realnog tečaja vodeći posljedično povećanju deficita tekućeg računa balance plaćanja i stvaranju (makro)ekonomskih neravnoteža.
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引用次数: 0
Investigating Consumer Decision-Making Styles of Car Buyers in Croatia 调查克罗地亚购车者的消费者决策风格
Pub Date : 2021-06-11 DOI: 10.15291/OEC.3386
Ivana Tonković Pražić
This research sought to explore consumer decision-making styles of buyers in the car market in the Republic of Croatia. Additional aim of this research was also to add on the literature on consumer decision-making styles to further the understanding of the specificity of consumer behavior when buying a car. The research was conducted with in-depth interviews with car buyers using a non-probability purposive sample. Furthermore, interviews were conducted with car dealership employees who were consulted for additional information. The results indicate that car buyers in the Republic of Croatia make their car buying decisions based on specific consumer decision-making styles. Based on the relevant literature and empirical research, ten consumer decision-making styles specific to car buyers in the Republic of Croatia were identified: price sensitivity, susceptibility to the influence of others, interest in automobiles, involvement in car purchase, brand loyalty, and brand, quality, aesthetics, innovation and functionality consciousness. The research was conducted on a sample of respondents from the Croatian market, so the results cannot be applied to other markets. Also, the study was conducted on a smaller and a non-representative sample, so the results should be verified on a larger and representative sample.
本研究旨在探讨克罗地亚共和国汽车市场购买者的消费者决策风格。本研究的另一个目的是补充有关消费者决策风格的文献,以进一步了解消费者买车时行为的特殊性。本研究采用非概率目的样本,对购车者进行深入访谈。此外,还采访了汽车经销商的员工,并向他们咨询了更多的信息。结果表明,克罗地亚共和国的购车者根据特定的消费者决策风格做出购车决策。基于相关文献和实证研究,我们确定了克罗地亚共和国购车者特有的十种消费者决策风格:价格敏感性、对他人影响的敏感性、对汽车的兴趣、对购车的参与、品牌忠诚度、品牌、质量、美学、创新和功能意识。该研究是在克罗地亚市场的受访者样本上进行的,因此结果不能适用于其他市场。此外,该研究是在一个较小的,不具有代表性的样本上进行的,因此结果应该在一个更大的,具有代表性的样本上进行验证。
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引用次数: 1
Utjecaj ERP sustava na upravljačko računovodstvo u djelatnosti osiguranja Republike Hrvatske
Pub Date : 2020-12-17 DOI: 10.15291/oec.3166
Ivana Dropulić
The subject of this research is the impact of ERP system (Enterprise Resource Planning) on management accounting, namely data collection, internal reporting of managers, production and control of financial plan, implementation of modern management accounting techniques and employees participating in internal reporting. The survey was conducted in the insurance industry of the Republic of Croatia during 2019, in which 6 companies (33.4%) participated. The average number of years of using the ERP system is 13 years, which indicates the fact that the ERP system is represented in the insurance industry, which is characterized by successful implementation and a high degree of utilisation of its capabilities. According to the obtained results, ERP systems significantly increase the accuracy of data collected from society and the environment. Also, ERP systems significantly affect the internal reporting of managers by reducing the time required for monthly/quarterly internal reporting and increasing the frequency and number of different types of periodic reports. In addition, the time required to prepare a financial plan has been significantly reduced due to the implementation of the ERP system. Regarding the impact of the ERP system on the installation of modern management accounting techniques, the significance of the impact was found only in the use of target costs and the system of key performance indicators. The impact of the ERP system on employees participating in internal reporting has significantly reduced the time spent on collecting data for internal reporting as a result of the implementation of the ERP system. Given the above, the results of this research provide a more precise and clear insight into the impact of the ERP system on management accounting in the insurance business of the Republic of Croatia.
本研究的主题是ERP系统对管理会计的影响,即数据收集、管理人员内部报告、财务计划的制定和控制、现代管理会计技术的实施以及员工参与内部报告。该调查于2019年在克罗地亚共和国的保险业进行,其中6家公司(33.4%)参与了调查。使用ERP系统的平均年数为13年,这表明ERP系统在保险行业中具有代表性,其特点是成功实施和高度利用其能力。根据获得的结果,ERP系统显著提高了从社会和环境中收集数据的准确性。此外,ERP系统通过减少每月/季度内部报告所需的时间和增加不同类型的定期报告的频率和数量,显着影响管理人员的内部报告。此外,由于ERP系统的实施,编制财务计划所需的时间已大大减少。关于ERP系统对安装现代管理会计技术的影响,这种影响的意义只在目标成本的使用和关键绩效指标系统中被发现。ERP系统对参与内部报告的员工的影响,由于ERP系统的实施,大大减少了用于收集内部报告数据的时间。鉴于上述情况,本研究的结果为ERP系统对克罗地亚共和国保险业务管理会计的影响提供了更精确和清晰的见解。
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引用次数: 0
Značaj arheoloških lokaliteta na području Ražanca, Podvršja i Ljupča u funkciji valorizacije kulturnog i sportskog turizma
Pub Date : 2020-12-17 DOI: 10.15291/oec.3168
J. Miocic, Martina Vukašina
The paper provides an overview of the most important archaeological sites in the wider area of Ražanac, Podvršje and Ljubač, which date from prehistory to New Age. Since a significant part of the explored sites are located on natural hills, sea bays and water-rich areas, their role as a kind of catalyst in the promotion of cultural and natural beauty of the area is highlighted. In this context, localities have become important destinations in the development of cultural and sports tourism, as a unified form of the local community tourist offer. The position of Ljubljana above Ljubač (Castrum Liube) as a complex archaeological site that offers a layered historical story is especially noteworthy. Due to its natural environment, the mentioned position above Ljubač is ideal for setting up cultural and sports-recreational trails, and ultimately the area has excellent predispositions for the formation of an archaeological park in the future. Such a thing would certainly affect local economic growth and development. This is especially pronounced on the economic impact of the organization of cultural and sporting events.
这篇论文概述了Ražanac、Podvršje和ljubazi更广泛地区最重要的考古遗址,这些遗址的历史可以追溯到史前到新时代。由于大部分已开发的遗址位于天然山丘、海湾和水资源丰富的地区,因此它们在促进该地区文化和自然美景方面的催化剂作用得到了强调。在此背景下,地方作为地方社区旅游服务的统一形式,已成为发展文化体育旅游的重要目的地。卢布尔雅那位于ljubazi (Castrum Liube)之上,是一个复杂的考古遗址,提供了一个分层的历史故事,这一点尤其值得注意。由于其自然环境,ljubasti的上述位置是建立文化和体育娱乐步道的理想选择,最终该地区具有未来形成考古公园的绝佳条件。这样的事情肯定会影响当地的经济增长和发展。这在组织文化和体育活动的经济影响上尤其明显。
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引用次数: 0
Primjena informacijsko-komunikacijske tehnologije u kulturnoj baštini kao razvojni resurs: primjer projekta Secesijska ruta Osijek-Subotica
Pub Date : 2020-12-17 DOI: 10.15291/oec.3167
M. Mićić
The starting point of the text are different approaches that perceive ICT as an indispensable generally accepted trend in business, and which also introduce dynamic changes in the modern market-cultural tourist competition. In order to present more clearly the concept of cultural heritage as a marketable product, key elements of the cultural tourism industry will be discussed. The direct impact of the technological revolution on implementation of new operational modes adapted to new, fast and flexible generation of consumers within the sector of tourism will also be analysed. Aspects of ICT in cultural heritage as a development resource will be highlighted with a specific example of Art Nouveau cultural heritage through the S.O.S. Secession Tourist route Osijek - Subotica. The project is co-financed by European funds with the aim of developing and promoting a common cultural and tourist product based on secession. The importance of visual Art Nouveau identity as an integral part of local economic development and the associated application of ICT in project implementation will be presented.
本文的出发点是不同的方法,将信息通信技术视为商业中不可或缺的普遍接受的趋势,并在现代市场-文化旅游竞争中引入动态变化。为了更清楚地呈现文化遗产作为一种可销售产品的概念,本文将讨论文化旅游产业的关键要素。还将分析技术革命对实施适应旅游部门内新的、快速和灵活的一代消费者的新业务模式的直接影响。信息通信技术在文化遗产中作为发展资源的各个方面将通过S.O.S.分离旅游路线奥西耶克-苏博蒂察的新艺术文化遗产的具体例子来强调。该项目由欧洲基金共同资助,目的是开发和推广基于分离的共同文化和旅游产品。将介绍视觉新艺术运动作为当地经济发展不可或缺的一部分的重要性,以及在项目实施中相关的信息通信技术应用。
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引用次数: 0
Regionalna usporedba poduzetničkih osobina i poduzetničkog ekosustava u Hrvatskoj
Pub Date : 2020-12-17 DOI: 10.15291/oec.3165
Julia Perić, Tihana Koprivnjak, Ivana Marić
Entrepreneurs have a key role in building a sustainable and competitive society. Although their success largely depends on themselves and their competencies, the environment in which they find themselves also plays a significant role in their activities. The more developed and stimulating the entrepreneurial ecosystem, the greater the chances that their ideas will also have a positive impact on the quality of life in their community. This paper answers two main research questions: a) whether all entrepreneurs have the same entrepreneurial traits and b) whether entrepreneurial efficiency depends on the development of the environment (region) in which entrepreneurs operate. The paper is based on a comparison of entrepreneurial traits and entrepreneurial environment in Osijek - Baranja and Dubrovnik - Neretva counties. Data obtained by the primary research on a sample of 25 entrepreneurs from Osijek - Baranja and 25 entrepreneurs from Dubrovnik - Neretva County who operate in activities related to tourism were analysed in the empirical section. Based on the conducted analysis, conclusions were made on the impact of entrepreneurial traits and business environment on the efficient business operation of entrepreneurs. The results of this research can serve as a basis for conducting more extensive research by collecting a larger representative sample, but also for new research that will focus on the impact of the degree of regional development on the growth and development of entrepreneurial ventures.
企业家在建设可持续和有竞争力的社会方面发挥着关键作用。虽然他们的成功在很大程度上取决于他们自己和他们的能力,但他们所处的环境在他们的活动中也起着重要的作用。创业生态系统越发达、越有活力,他们的想法对社区生活质量产生积极影响的可能性就越大。本文回答了两个主要研究问题:1)所有企业家是否具有相同的创业特征;2)企业家的创业效率是否取决于企业家所处环境(地区)的发展。本文对奥西耶克-巴拉尼亚县和杜布罗夫尼克-涅列特瓦县的创业特征和创业环境进行了比较。对奥西耶克-巴拉尼亚的25名企业家和杜布罗夫尼克-涅列特瓦县的25名从事与旅游有关活动的企业家样本进行初步研究所得的数据在实证部分进行了分析。在以上分析的基础上,得出企业家特质和商业环境对企业家高效经营的影响。本研究的结果可以作为进行更广泛的研究的基础,通过收集更大的代表性样本,但也为新的研究,将重点放在区域发展程度对创业企业的成长和发展的影响。
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引用次数: 0
Analiza ETIS sustava pokazatelja za ocjenu i praćenje održivosti turizma u gradu Splitu, Hrvatska
Pub Date : 2020-12-17 DOI: 10.15291/oec.3164
Slađana Pavlinović Mršić, Dubravka Čale
ETIS is a tool that serves to improve the sustainability of the tourist destination, and the purpose of this research is to contribute to the application of this tool in the city of Split. The aim of the research was to determine the current situation and the possibilities of improvement by application of ETIS in Split. It was determined what data the City of Split is currently available for each indicator, and what additional existing data should be collected from other sources. Indicators that are not covered by the existing data need to be monitored by conducting survey questionnaires available in the ETIS toolkit. The analysis showed that the Environmental Impact indicators are the least covered by the existing data and it is primarily recommended to make an effort in collecting data within this group of indicators.
ETIS是一种用于提高旅游目的地可持续性的工具,本研究的目的是促进该工具在斯普利特市的应用。研究的目的是确定目前的情况,并通过应用ETIS在斯普利特改善的可能性。确定了斯普利特市目前可获得的每个指标的数据,以及应从其他来源收集的其他现有数据。现有数据未涵盖的指标需要通过开展环境信息系统工具包中的调查问卷进行监测。分析表明,环境影响指标是现有数据涵盖最少的指标,因此主要建议努力收集这组指标内的数据。
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引用次数: 2
Modeliranje i prognoziranje broja zaposlenih u turizmu i hotelskoj industriji u Republici Hrvatskoj primjenom modela umjetnih neuronskih mreža
Pub Date : 2020-12-17 DOI: 10.15291/oec.3162
Tea Baldigara
The paper investigates the performance and prognostic power of artificial neural network models in modelling and forecasting of time series of seasonal character. Models of artificial neural networks have been applied in modelling and forecasting the monthly total number of employees, the number of employed men and the number of employed women in the activity of providing accommodation services and preparing and serving food and beverages in the Republic of Croatia. The obtained modelling results have been compared with the results obtained by applying some of the traditionally used quantitative models in the analysis of seasonal time series, such as the Holt-Winters model of triple exponential smoothing and the seasonal multiplicative model of exponential trend. The evaluation of the performance and prognostic power of individual models was performed by comparing the average absolute and average absolute percentage error and the correlation coefficient between the actual and estimated values, and the predicted values were compared with the actual values. The evaluation of the obtained results showed that the selected model of acyclic multilayer perceptron is suitable for modelling and forecasting time series of seasonal character. The comparison of prognostic powers and actual and projected values of the number of employees suggests that the designed model of the artificial neural network is very reliable. This indicates that the models of artificial neural networks have great application potentials in the domain of modelling and forecasting of time series of a seasonal character.
本文研究了人工神经网络模型在季节特征时间序列建模和预测中的性能和预测能力。人工神经网络模型已应用于模拟和预测克罗地亚共和国提供住宿服务以及准备和供应食品和饮料活动的每月雇员总数、受雇男子人数和受雇妇女人数。将所得的建模结果与传统的季节性时间序列分析定量模型(如三重指数平滑的Holt-Winters模型和指数趋势的季节性乘法模型)的结果进行了比较。通过比较平均绝对百分比误差和平均绝对百分比误差以及实际值和估计值之间的相关系数,并将预测值与实际值进行比较,对各模型的性能和预测能力进行评价。对所得结果的评价表明,所选择的无循环多层感知器模型适合于季节特征时间序列的建模和预测。将预测能力与员工人数的实际值和预测值进行比较,表明所设计的人工神经网络模型是可靠的。这表明人工神经网络模型在季节特征时间序列的建模和预测方面具有很大的应用潜力。
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引用次数: 0
期刊
Oeconomica Jadertina
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