Decision-making in public companies does not take place solely based on profitability criteria, but it concerns the merging of market and public criteria. However, despite the diversity of objectives that public sector projects need to meet, and the fact that decisions are made through the process of political negotiation between stakeholders, the basis for making decisions ought to be an analysis of costs and benefits. Thus, it should include all benefits, both material and immaterial, direct and indirect. Yet, one should bear in mind that the project should be cost-effective, both in the construction phase and at the stage of use and maintenance. This paper analyses decisions made in the HAC (Croatian Highways) public company with an emphasis on management decisions when building the A1 motorway. During the construction of this highway, the objectives were to connect the state territory, connect with the European highway network, develop tourism and increase traffic safety. These objectives have been achieved. However, the desired goals of increasing development, specifically the economic development of rural and less-populated areas, and the retention and increase of the population have not been achieved. The project commercial goals have also not been realized. The costs of building Bosiljevo-Split highway section exceeded the planned costs by 3 billion Croatian kuna. The revenues from 2015 to 2017 were on average 500 million Croatian kuna less than projected. Based on these data, the question is whether the A1 motorway should have been built via a loan or through a public-private partnership. Given projection errors, it can be assumed that a model of public-private partnership would have implied a more realistic assessment of traffic dynamics, lower cost of construction, better revenue management, and probably more gradual construction.
{"title":"Analiza troškova i koristi izgradnje autoceste A1","authors":"Nataša Rupčić, Tomislav Gašparović","doi":"10.15291/OEC.2838","DOIUrl":"https://doi.org/10.15291/OEC.2838","url":null,"abstract":"Decision-making in public companies does not take place solely based on profitability criteria, but it concerns the merging of market and public criteria. However, despite the diversity of objectives that public sector projects need to meet, and the fact that decisions are made through the process of political negotiation between stakeholders, the basis for making decisions ought to be an analysis of costs and benefits. Thus, it should include all benefits, both material and immaterial, direct and indirect. Yet, one should bear in mind that the project should be cost-effective, both in the construction phase and at the stage of use and maintenance. This paper analyses decisions made in the HAC (Croatian Highways) public company with an emphasis on management decisions when building the A1 motorway. During the construction of this highway, the objectives were to connect the state territory, connect with the European highway network, develop tourism and increase traffic safety. These objectives have been achieved. However, the desired goals of increasing development, specifically the economic development of rural and less-populated areas, and the retention and increase of the population have not been achieved. The project commercial goals have also not been realized. The costs of building Bosiljevo-Split highway section exceeded the planned costs by 3 billion Croatian kuna. The revenues from 2015 to 2017 were on average 500 million Croatian kuna less than projected. Based on these data, the question is whether the A1 motorway should have been built via a loan or through a public-private partnership. Given projection errors, it can be assumed that a model of public-private partnership would have implied a more realistic assessment of traffic dynamics, lower cost of construction, better revenue management, and probably more gradual construction.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"82 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81222936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Numerous criticisms as well as the conspicuous number of unfair manufacturing practices in the past have led to a significant scepticism and distrust by consumers. This deeply rooted distrust, scepticism, and disinterest in some consumers, can be encompassed by the notion of green cynicism. Green cynicism significantly interferes with and disturbs all activities and efforts from the domain of sustainable marketing, given that due to the extreme distrust, it is much harder or even impossible to place the product or maintain sustainable a business entity. This leads to an aggravated acceptance of Oeconomica Jadertina 1/2019. 45 these products by consumers and slower adoption of sustainable marketing strategies by economic operators, which is undoubtedly a socially undesirable phenomenon. For this reason, it is of great importance to study and understand the factors that influence this form of cynicism and how it affects certain behaviours. This paper aims to propose and explain the concept of green cynicism and explore some of its possible dimensions and verify their impact on the intention to buy organic food products. The survey was conducted on a sample of 411 respondents from eastern Croatia representing persons who purchase most household goods. The results based on the regression analysis have shown that the strongest negative effect on intentional purchases of ecological food products is attributed to the disinterest expressed as a lack of time to contemplate these issues at all. The distrust towards the organic food products or labels that distinguish them from conventional products achieves also a significant negative impact. In this research, the impact of scepticism on the issue of the environment did not prove to be significant, which could be a consequence of the fact that it concerns a significant difference in the width of the variable range.
{"title":"Zeleni cinizam – dimenzije i učinci na kupnju ekoloških prehrambenih proizvoda","authors":"Marija Ham","doi":"10.15291/OEC.2837","DOIUrl":"https://doi.org/10.15291/OEC.2837","url":null,"abstract":"Numerous criticisms as well as the conspicuous number of unfair manufacturing practices in the past have led to a significant scepticism and distrust by consumers. This deeply rooted distrust, scepticism, and disinterest in some consumers, can be encompassed by the notion of green cynicism. Green cynicism significantly interferes with and disturbs all activities and efforts from the domain of sustainable marketing, given that due to the extreme distrust, it is much harder or even impossible to place the product or maintain sustainable a business entity. This leads to an aggravated acceptance of Oeconomica Jadertina 1/2019. 45 these products by consumers and slower adoption of sustainable marketing strategies by economic operators, which is undoubtedly a socially undesirable phenomenon. For this reason, it is of great importance to study and understand the factors that influence this form of cynicism and how it affects certain behaviours. This paper aims to propose and explain the concept of green cynicism and explore some of its possible dimensions and verify their impact on the intention to buy organic food products. The survey was conducted on a sample of 411 respondents from eastern Croatia representing persons who purchase most household goods. The results based on the regression analysis have shown that the strongest negative effect on intentional purchases of ecological food products is attributed to the disinterest expressed as a lack of time to contemplate these issues at all. The distrust towards the organic food products or labels that distinguish them from conventional products achieves also a significant negative impact. In this research, the impact of scepticism on the issue of the environment did not prove to be significant, which could be a consequence of the fact that it concerns a significant difference in the width of the variable range.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"428 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83574657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The market balloons are fast-growing price phenomena, followed by their dramatic drop. In some parts of Croatia - the coastline and in the city of Zagreb, real estate prices have been growing drastically, considering the period from the year 2000. The global economic crisis occurred in the United States came 2008 due to the inflation of real estate prices, which also transferred to the Croatian economy due to the flooding effect from one market to another. This paper examines whether the same case is happening in Croatia today, namely whether the real estate price increase in Croatia was justified or they are balloons that will suddenly break. Real estate prices in Croatia are growing due to several factors, such as increased real estate demand for tourist rental, housing loans subsidies for young people and increased real estate demand by foreigners. If there is a significant drop in tourist activity in Croatia, real estate prices could fall dramatically.
{"title":"Cjenovni balon na tržištu nekretnina u Republici Hrvatskoj","authors":"Josipa Mustać","doi":"10.15291/OEC.2839","DOIUrl":"https://doi.org/10.15291/OEC.2839","url":null,"abstract":"The market balloons are fast-growing price phenomena, followed by their dramatic drop. In some parts of Croatia - the coastline and in the city of Zagreb, real estate prices have been growing drastically, considering the period from the year 2000. The global economic crisis occurred in the United States came 2008 due to the inflation of real estate prices, which also transferred to the Croatian economy due to the flooding effect from one market to another. This paper examines whether the same case is happening in Croatia today, namely whether the real estate price increase in Croatia was justified or they are balloons that will suddenly break. Real estate prices in Croatia are growing due to several factors, such as increased real estate demand for tourist rental, housing loans subsidies for young people and increased real estate demand by foreigners. If there is a significant drop in tourist activity in Croatia, real estate prices could fall dramatically.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78182913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this paper is to show the results of the innovation performance of the member states of the European Union. The most comprehensive insight into the innovation performance of countries is provided by the Global Index of Innovation, the Bloomberg Index of Innovation and the European Innovation Success Scale. These indices have different methodologies for calculating innovation performance of countries, and depending on the type of country index and methodology they produce different results. Comparative analysis of the innovation index has shown that, depending on the type of index and methodology of calculation, the leading countries of the world are Switzerland and South Korea, and the most innovative countries of the European Union are Sweden and the Netherlands. Nevertheless, according to all three indices and methodologies some European Union member states show weak innovation performance, such as Croatia, Bulgaria and Romania. The comparative analysis of the indices in question points to the weakest links of the economy that needs to be strengthened in order to improve the level of innovation and, consequently, competitiveness, which is why the listed results represent guiding and defining principles, guideline priorities and innovation policies measures.
本文的目的是展示欧盟成员国创新绩效的结果。全球创新指数(Global Index of innovation)、彭博创新指数(Bloomberg Index of innovation)和欧洲创新成功指数(European innovation Success Scale)提供了对各国创新表现最全面的洞察。这些指数有不同的方法来计算各国的创新绩效，并且根据国家指数和方法的类型，它们产生不同的结果。对创新指数的比较分析表明，根据指数的类型和计算方法，世界领先的国家是瑞士和韩国，欧盟最具创新力的国家是瑞典和荷兰。然而，根据所有三个指数和方法，一些欧盟成员国的创新表现较弱，如克罗地亚、保加利亚和罗马尼亚。对有关指数的比较分析指出了经济中需要加强的最薄弱环节，以提高创新水平，从而提高竞争力，这就是为什么列出的结果代表了指导和确定原则、指导重点和创新政策措施。
{"title":"Inovacijska izvedba zemalja članica Europske unije","authors":"Bilas Vlatka, Milan Bošnjak, I. Novak","doi":"10.15291/OEC.2836","DOIUrl":"https://doi.org/10.15291/OEC.2836","url":null,"abstract":"The aim of this paper is to show the results of the innovation performance of the member states of the European Union. The most comprehensive insight into the innovation performance of countries is provided by the Global Index of Innovation, the Bloomberg Index of Innovation and the European Innovation Success Scale. These indices have different methodologies for calculating innovation performance of countries, and depending on the type of country index and methodology they produce different results. Comparative analysis of the innovation index has shown that, depending on the type of index and methodology of calculation, the leading countries of the world are Switzerland and South Korea, and the most innovative countries of the European Union are Sweden and the Netherlands. Nevertheless, according to all three indices and methodologies some European Union member states show weak innovation performance, such as Croatia, Bulgaria and Romania. The comparative analysis of the indices in question points to the weakest links of the economy that needs to be strengthened in order to improve the level of innovation and, consequently, competitiveness, which is why the listed results represent guiding and defining principles, guideline priorities and innovation policies measures.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90667046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The establishment of supranational banks regulatory authorities has directly contributed to a better understanding of the behaviour and impact of the banking sector on economic flows comprehensively. Institutional linkage of national regulatory bodies in the context of globalization relations contributes to the desired standardization of data, which are the basis for every valid economic analysis. The market discipline as the backbone of modern regulation reduces especially the banking firm opacity area, while on the other hand the availability of relevant databases expands the horizons of the model approach to banking sector analysis. The dominance of the same sector as a source of external financing on a common European market is the starting point in seeking solutions of emersion from stagnant pressures on economic trends. The dynamism of causative economic relationships imposes the need for ever greater reliability in data sources, hence the representativeness of the sample not only directs an individual research but also determines the cognitive process itself. The analysis of publicly available banking firm data using modern econometric tools is certainly a significant step forward in the attempt to establish a clear and transparent methodological framework for monitoring the reactive activity of the banking sector to the necessary change of regulatory terms in the function of post-crisis launch of the credit cycle. The empirical analysis of the banking sector alignment with new capital requirements will be tested in this paper on a sample of 35 banking groups operating in the EU area for the period from 2000 to 2016, selected by size of assets. The selection of the dynamic panel was performed through panel modelling analysis using Generalized Method of Moments (GMM). The research results have provided evidence that the announcement of the increase in regulatory capital affects the growth of total banking assets, namely there is a significant increase in the share of non-risky assets in bank assets, while on the other hand there is a credit contraction that facilitates the regulatory requirements compliance. Finally, the management structures over the net interest margin as a credit and deposit policy instrument reallocate their own and other resources in the function of preserving the liquidity and solvency of the bank in general.
{"title":"Analiza reaktivnog djelovanja bankovnog sustava EU-a kroz najavu izmjene prudencijalnog regulatornog okvira u funkciji očuvanja financijske stabilnosti","authors":"Ivica Klinac","doi":"10.15291/OEC.2833","DOIUrl":"https://doi.org/10.15291/OEC.2833","url":null,"abstract":"The establishment of supranational banks regulatory authorities has directly contributed to a better understanding of the behaviour and impact of the banking sector on economic flows comprehensively. Institutional linkage of national regulatory bodies in the context of globalization relations contributes to the desired standardization of data, which are the basis for every valid economic analysis. The market discipline as the backbone of modern regulation reduces especially the banking firm opacity area, while on the other hand the availability of relevant databases expands the horizons of the model approach to banking sector analysis. The dominance of the same sector as a source of external financing on a common European market is the starting point in seeking solutions of emersion from stagnant pressures on economic trends. The dynamism of causative economic relationships imposes the need for ever greater reliability in data sources, hence the representativeness of the sample not only directs an individual research but also determines the cognitive process itself. The analysis of publicly available banking firm data using modern econometric tools is certainly a significant step forward in the attempt to establish a clear and transparent methodological framework for monitoring the reactive activity of the banking sector to the necessary change of regulatory terms in the function of post-crisis launch of the credit cycle. The empirical analysis of the banking sector alignment with new capital requirements will be tested in this paper on a sample of 35 banking groups operating in the EU area for the period from 2000 to 2016, selected by size of assets. The selection of the dynamic panel was performed through panel modelling analysis using Generalized Method of Moments (GMM). The research results have provided evidence that the announcement of the increase in regulatory capital affects the growth of total banking assets, namely there is a significant increase in the share of non-risky assets in bank assets, while on the other hand there is a credit contraction that facilitates the regulatory requirements compliance. Finally, the management structures over the net interest margin as a credit and deposit policy instrument reallocate their own and other resources in the function of preserving the liquidity and solvency of the bank in general.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"9 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72413566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper presents and analyses contemporary corporate brand models, brand personality constructs as well as model C2ITE. Equilibrium of the corporate brand is constituted by an integrated model of different theoretical approaches to brand phenomena. The primary model is acquired as hexagonal brand identity, as it is also a starting construct that unites the derived models. The corporate brand is causal and depends on joint communication with all C2ITE features. The corporate brand origin is the corporate identity displayed and interpreted by the ACID test model. Corporate identity is essential for several reasons: it enables further creation of the corporate brand, image and other constructs, but also because of the strategic dimension of brand positioning in consumer consciousness. The design of the brand personality is confirmed by the CBBE model dimensions. The corporate brand equilibrium is suggested by the diversification of identity, image and personality. The corporate brand must have the ability to react quickly to market changes, as well as developed collaborative approach to all participants.
{"title":"Ekvilibrij korporativne marke: analiza identiteta","authors":"Dinko Jukić","doi":"10.15291/oec.2739","DOIUrl":"https://doi.org/10.15291/oec.2739","url":null,"abstract":"The paper presents and analyses contemporary corporate brand models, brand personality constructs as well as model C2ITE. Equilibrium of the corporate brand is constituted by an integrated model of different theoretical approaches to brand phenomena. The primary model is acquired as hexagonal brand identity, as it is also a starting construct that unites the derived models. The corporate brand is causal and depends on joint communication with all C2ITE features. The corporate brand origin is the corporate identity displayed and interpreted by the ACID test model. Corporate identity is essential for several reasons: it enables further creation of the corporate brand, image and other constructs, but also because of the strategic dimension of brand positioning in consumer consciousness. The design of the brand personality is confirmed by the CBBE model dimensions. The corporate brand equilibrium is suggested by the diversification of identity, image and personality. The corporate brand must have the ability to react quickly to market changes, as well as developed collaborative approach to all participants.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"82 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72607448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Dieselgate affair is linked to the illegal activities of the Volkswagen Group, which involved the deception of car buyers and the concealment of the actual results of the level of harmful gases discharges in diesel cars using computer programs. Although the Volkswagen group has been using these illegal activities for a long time, they were only discovered in September 2015. Through selected statistical methods the paper examines the Dieselgate affair disclosure impact on the behaviour of the Volkswagen Group investors and customers. It is assumed that investors and customers possess ecological awareness and that the selected Volkswagen Group business performance indicators should have reflected that. The research demonstrated that the Dieselgate affair has had a major impact on the decline of the Volkswagen Group regular and privileged shares value. On the other hand, the Dieselgate affair did not have a significant negative impact on Volkswagen Group vehicles sales. Indeed, after a short adjustment period, the Volkswagen Group continued to increase vehicle sales even after the disclosure of the Dieselgate affair.
{"title":"Ekološka osviještenost investitora i kupaca: slučaj Volkswagen grupe i afere Dieselgate","authors":"Berislav Žmuk, Luka Perović","doi":"10.15291/OEC.2742","DOIUrl":"https://doi.org/10.15291/OEC.2742","url":null,"abstract":"The Dieselgate affair is linked to the illegal activities of the Volkswagen Group, which involved the deception of car buyers and the concealment of the actual results of the level of harmful gases discharges in diesel cars using computer programs. Although the Volkswagen group has been using these illegal activities for a long time, they were only discovered in September 2015. Through selected statistical methods the paper examines the Dieselgate affair disclosure impact on the behaviour of the Volkswagen Group investors and customers. It is assumed that investors and customers possess ecological awareness and that the selected Volkswagen Group business performance indicators should have reflected that. The research demonstrated that the Dieselgate affair has had a major impact on the decline of the Volkswagen Group regular and privileged shares value. On the other hand, the Dieselgate affair did not have a significant negative impact on Volkswagen Group vehicles sales. Indeed, after a short adjustment period, the Volkswagen Group continued to increase vehicle sales even after the disclosure of the Dieselgate affair.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82039559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The importance of financial system stability is best demonstrated by the recent global financial crisis. The slump in the financial markets and institutional disturbances have threatened seriously the financial systems around the world and questioned their role in mediating the exchange of capital surplus and their targeting to deficit entities. Many financial institutions have found themselves on the verge of collapse, and countries around the world have launched expansionary measures and invested huge resources in rescuing their markets. As financial and banking crises always cause fiscal pressure, the importance of upgrading the financial system through preventive measures that will preserve public confidence in its security and protect the economy from major losses is surely in the interest of governments worldwide. The goal of these measures, referred to as the financial system security grids, is to create controlled conditions for less informed market participants and protect them from loss. Deposit insurance systems have been recognized as one of the key elements of the financial system preventive security grids. The most important goal of the organized deposit insurance system is to protect the assets of so-called “small savers” or consumers unable to independently assess the risk of the institution in which they relocate their surplus funds. The aim of this paper is to explain the role of an organized deposit insurance system with special attention to the system in the Republic of Croatia.
{"title":"Osiguranje depozita i utjecaj na financijski sustav","authors":"Martina Maté","doi":"10.15291/oec.2740","DOIUrl":"https://doi.org/10.15291/oec.2740","url":null,"abstract":"The importance of financial system stability is best demonstrated by the recent global financial crisis. The slump in the financial markets and institutional disturbances have threatened seriously the financial systems around the world and questioned their role in mediating the exchange of capital surplus and their targeting to deficit entities. Many financial institutions have found themselves on the verge of collapse, and countries around the world have launched expansionary measures and invested huge resources in rescuing their markets. As financial and banking crises always cause fiscal pressure, the importance of upgrading the financial system through preventive measures that will preserve public confidence in its security and protect the economy from major losses is surely in the interest of governments worldwide. The goal of these measures, referred to as the financial system security grids, is to create controlled conditions for less informed market participants and protect them from loss. Deposit insurance systems have been recognized as one of the key elements of the financial system preventive security grids. The most important goal of the organized deposit insurance system is to protect the assets of so-called “small savers” or consumers unable to independently assess the risk of the institution in which they relocate their surplus funds. The aim of this paper is to explain the role of an organized deposit insurance system with special attention to the system in the Republic of Croatia.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90061301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper was dedicated to the research of the accommodation units influence on the visitation of the Plitvice Lakes NP, specifically the analysis of the existence of causative relationship between the independent variables of domestic guests overnight stays at hotels Jezero, Plitvice and Bellevue, foreign guests overnight stays at hotels Jezero, Plitvice and Bellevue, domestic guests overnight stays at Macola Hotel, foreign guests overnight stays in Macola, domestic guests overnight stays in the private accommodation and foreign guests overnight stays in the private accommodation, with a dependent variable of the number of visitors to Plitvice Lakes NP for the period from 2007 to 2017, for a total of five months from May to September. The results of the conducted analysis indicate that the huge importance of estimating the number of visitors to the national park is allocated to the following determinants: the number of foreign guests overnight stays at Macola Hotel, the domestic guests overnight stays in the private accommodation and the foreign guests overnight stays in the private accommodation. In combination with the results of previous research, it was concluded that the accommodation plays a key role in the visitation of the national park.
{"title":"Utjecaj smještajnih jedinica na posjećenost NP Plitvička jezera","authors":"Marijana Jerić","doi":"10.15291/oec.2738","DOIUrl":"https://doi.org/10.15291/oec.2738","url":null,"abstract":"This paper was dedicated to the research of the accommodation units influence on the visitation of the Plitvice Lakes NP, specifically the analysis of the existence of causative relationship between the independent variables of domestic guests overnight stays at hotels Jezero, Plitvice and Bellevue, foreign guests overnight stays at hotels Jezero, Plitvice and Bellevue, domestic guests overnight stays at Macola Hotel, foreign guests overnight stays in Macola, domestic guests overnight stays in the private accommodation and foreign guests overnight stays in the private accommodation, with a dependent variable of the number of visitors to Plitvice Lakes NP for the period from 2007 to 2017, for a total of five months from May to September. The results of the conducted analysis indicate that the huge importance of estimating the number of visitors to the national park is allocated to the following determinants: the number of foreign guests overnight stays at Macola Hotel, the domestic guests overnight stays in the private accommodation and the foreign guests overnight stays in the private accommodation. In combination with the results of previous research, it was concluded that the accommodation plays a key role in the visitation of the national park.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90928369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The non-profit sector of recent decades arises the interest of researchers and the public not only for its growth, but also the benefits it brings to the entire society. Non-profit organizations are sectoral development initiators, whereby human resources are also needed to achieve targets oriented at different target groups. In order to successfully dedicate non-profit organizations to target groups, the paramount importance is assigned to performance of marketing activities. Key segments, namely target groups, are represented by users, donors, volunteers, employees and the general public. In the context of human resources, volunteers play a major role. Therefore, one of the tasks of marketing activities is the motivation of volunteers for their engagement. The aim of this paper is to examine the impact of non-profit organizations marketing activities on six motivational functions of volunteering among young people. These functions are: protection, values, career, society, understanding and respect. Research results suggest that marketing activities have a positive impact on motivational functions of protection and career, whereas this impact has not been confirmed on the function of understanding and value. The impact was partially confirmed on the function of society and respect. The results of the research contribute to a better understanding of volunteer motivation and the active role of the organizations in its development by applying the optimal combination of marketing activities.
{"title":"Marketinške aktivnosti neprofitnih organizacija u funkciji motivacije mladih na volontiranje","authors":"Jerko Glavinić, Ljiljana Najev Čačija","doi":"10.15291/OEC.2737","DOIUrl":"https://doi.org/10.15291/OEC.2737","url":null,"abstract":"The non-profit sector of recent decades arises the interest of researchers and the public not only for its growth, but also the benefits it brings to the entire society. Non-profit organizations are sectoral development initiators, whereby human resources are also needed to achieve targets oriented at different target groups. In order to successfully dedicate non-profit organizations to target groups, the paramount importance is assigned to performance of marketing activities. Key segments, namely target groups, are represented by users, donors, volunteers, employees and the general public. In the context of human resources, volunteers play a major role. Therefore, one of the tasks of marketing activities is the motivation of volunteers for their engagement. The aim of this paper is to examine the impact of non-profit organizations marketing activities on six motivational functions of volunteering among young people. These functions are: protection, values, career, society, understanding and respect. Research results suggest that marketing activities have a positive impact on motivational functions of protection and career, whereas this impact has not been confirmed on the function of understanding and value. The impact was partially confirmed on the function of society and respect. The results of the research contribute to a better understanding of volunteer motivation and the active role of the organizations in its development by applying the optimal combination of marketing activities.","PeriodicalId":55690,"journal":{"name":"Oeconomica Jadertina","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88517332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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