Pub Date : 2022-12-31DOI: 10.24042/komunika.v5i2.14074
Dwi Nurina Pitasari, A. Annisarizki, B. Bella
Sangiang Island has good potential as a tourist destination that can generate income for regional development but it is unfortunate that there is no tourism communication strategy, potential identification and good management on this island. The aim of the research is to identify the potential and challenges of developing natural tourism that belongs to Sangiang Island as a Natural Tourism Park (TWA) so as to be able to formulate a marketing communication strategy for Sangiang Island. The method used is descriptive qualitative with data collection techniques through observation, literature studies and interviews. This study uses a SWOT analysis. The results showed that the identification of Sangiang Island's tourism potential was natural tourism, marine tourism, cultural tourism and educational tourism.Keywords: Tourism Communication, Sangiang Island, SWOT analysis
{"title":"Sangiang Anyer Island Tourism Communication Strategy as a Nature Tourism Park","authors":"Dwi Nurina Pitasari, A. Annisarizki, B. Bella","doi":"10.24042/komunika.v5i2.14074","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14074","url":null,"abstract":"Sangiang Island has good potential as a tourist destination that can generate income for regional development but it is unfortunate that there is no tourism communication strategy, potential identification and good management on this island. The aim of the research is to identify the potential and challenges of developing natural tourism that belongs to Sangiang Island as a Natural Tourism Park (TWA) so as to be able to formulate a marketing communication strategy for Sangiang Island. The method used is descriptive qualitative with data collection techniques through observation, literature studies and interviews. This study uses a SWOT analysis. The results showed that the identification of Sangiang Island's tourism potential was natural tourism, marine tourism, cultural tourism and educational tourism.Keywords: Tourism Communication, Sangiang Island, SWOT analysis","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90949402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.24042/komunika.v5i2.14265
Hestin Oktiani, Eka Yuda Guna Wibawa, M. Y. Effendy
Lampung Province adopts rural development with the smart village concept as a leading development program based on information and communication technology. In this concept the website has a strategic position in village development. Law Number 6 of 2014 concerning Villages and Government Regulation Number 34 of 2014 mandates village governments to provide the best possible public services and information to the community. Pesawaran District is an area where the village website is developing well. In 2018 there were 58 villages that had the desa.id domain and in 2020 there were 133 of the 148 villages. There are 30 villages that already have an active village website using the domain name desa.id. This is the result of implementing the village website development model carried out. The development model is the various efforts and policies as well as the synergy of various parties in managing the village website. Based on the results of interviews, observation and documentation search, it is known that the village website development model in Pesawaran District involves several parties, namely the Pesawaran Office of Communication and Information, village website operators, villagers and external parties. The Office of Kominfo Pesawaran as an external agent of change becomes the center of the relationship pattern in the model and is involved in the entire series of village website development processes, starting from the socialization process, licensing, management, monitoring and evaluation of village websites. There is an active role of ASN of the Ministry of Communication and Information which uses various media as a means of socialization and consultation. Other external agents have not been heavily involved. Internal agents of change, namely the village head, operators, and residents, greatly determine the sustainability of the website, but it is not optimal. There are still obstacles in developing village websites as part of smart village development.
{"title":"Village’s Website Development Model As Information Media In Pesawaran District","authors":"Hestin Oktiani, Eka Yuda Guna Wibawa, M. Y. Effendy","doi":"10.24042/komunika.v5i2.14265","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14265","url":null,"abstract":"Lampung Province adopts rural development with the smart village concept as a leading development program based on information and communication technology. In this concept the website has a strategic position in village development. Law Number 6 of 2014 concerning Villages and Government Regulation Number 34 of 2014 mandates village governments to provide the best possible public services and information to the community. Pesawaran District is an area where the village website is developing well. In 2018 there were 58 villages that had the desa.id domain and in 2020 there were 133 of the 148 villages. There are 30 villages that already have an active village website using the domain name desa.id. This is the result of implementing the village website development model carried out. The development model is the various efforts and policies as well as the synergy of various parties in managing the village website. Based on the results of interviews, observation and documentation search, it is known that the village website development model in Pesawaran District involves several parties, namely the Pesawaran Office of Communication and Information, village website operators, villagers and external parties. The Office of Kominfo Pesawaran as an external agent of change becomes the center of the relationship pattern in the model and is involved in the entire series of village website development processes, starting from the socialization process, licensing, management, monitoring and evaluation of village websites. There is an active role of ASN of the Ministry of Communication and Information which uses various media as a means of socialization and consultation. Other external agents have not been heavily involved. Internal agents of change, namely the village head, operators, and residents, greatly determine the sustainability of the website, but it is not optimal. There are still obstacles in developing village websites as part of smart village development.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73609460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.24042/komunika.v5i2.14163
Anisa Pratiwi Nurhayati, Abraham Zakky Zulhazmi
The digital era has caused many fundamental changes in the world of communication. There are big challenges as well as opportunities that must be faced by the conventional mass media industry in order to survive. One of the conventional media that is affected by the flow of digitization is Solopos. As a regional newspaper published in Solo in 1997, Solopos also tries to adapt to technological developments. In its development, to continue to survive in the midst of increasingly fierce competition in the mass media industry, Solopos Media Group carries out branding through organized events. One of the events held by Solopos is Solopos Goes to Campus. This study intends to describe the Solopos Media Group branding strategy through the Solopos Goes to Campus program. This research uses descriptive qualitative method. Data was collected through observation, interviews, and documentation. In order to test the data validation, this research uses source triangulation technique. The theory used is the theory of Sicco Van Gelder's branding strategy (2005). The results showed that the Solopos Media Group in building branding as a conventional mass media that had been transformed into digital media was carried out through the Solopos Goes to Campus activity. Through this activity, Solopos wants to present an image as a mass media that is close to young people so that it can reach this market share.
数字时代给通信世界带来了许多根本性的变化。传统的大众传媒业为了生存，既面临着巨大的挑战，也面临着巨大的机遇。受数字化浪潮影响的传统媒体之一是Solopos。作为1997年在Solo出版的区域性报纸，Solopos也试图适应技术的发展。在发展过程中，为了在日益激烈的大众传媒行业竞争中继续生存，索洛波斯传媒集团通过组织活动来进行品牌推广。Solopos举办的活动之一是“Solopos走进校园”。本研究旨在通过Solopos走进校园计划描述Solopos媒体集团的品牌战略。本研究采用描述性定性方法。通过观察、访谈和文献收集数据。为了验证数据的有效性，本研究采用了源三角测量技术。所使用的理论是Sicco Van Gelder的品牌战略理论(2005)。结果表明，Solopos传媒集团在将传统大众媒体转型为数字媒体的品牌建设过程中，通过Solopos走进校园活动进行了深入的实践。通过这个活动，Solopos想要呈现一个贴近年轻人的大众媒体形象，从而达到这个市场份额。
{"title":"Solopos Media Group Branding Strategy Through The Solopos Goes To Campus Program","authors":"Anisa Pratiwi Nurhayati, Abraham Zakky Zulhazmi","doi":"10.24042/komunika.v5i2.14163","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14163","url":null,"abstract":"The digital era has caused many fundamental changes in the world of communication. There are big challenges as well as opportunities that must be faced by the conventional mass media industry in order to survive. One of the conventional media that is affected by the flow of digitization is Solopos. As a regional newspaper published in Solo in 1997, Solopos also tries to adapt to technological developments. In its development, to continue to survive in the midst of increasingly fierce competition in the mass media industry, Solopos Media Group carries out branding through organized events. One of the events held by Solopos is Solopos Goes to Campus. This study intends to describe the Solopos Media Group branding strategy through the Solopos Goes to Campus program. This research uses descriptive qualitative method. Data was collected through observation, interviews, and documentation. In order to test the data validation, this research uses source triangulation technique. The theory used is the theory of Sicco Van Gelder's branding strategy (2005). The results showed that the Solopos Media Group in building branding as a conventional mass media that had been transformed into digital media was carried out through the Solopos Goes to Campus activity. Through this activity, Solopos wants to present an image as a mass media that is close to young people so that it can reach this market share.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"84 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74963790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.24042/komunika.v5i2.14047
Rama Kertamukti
Middle January 2021, the death toll related to the Covid-19 pandemic reached 2 million people, and nearly 26 thousand people were recorded in Indonesia. The struggle of the Indonesian government to reduce the number of victims of COVID-19 by bringing the Sinovac vaccine and vaccinations to the community. Pros and cons occur in response to the covid-19 Vaccination with this Sinovac vaccine. The government's public communication strategy through influencers with many followers on Instagram is an option. The election of Instagram as Social media for vaccination communication is because Instagram is the most up-to-date social media, and it is easy to provide understanding because it involves information in the form of visuals and text to the public. In carrying out vaccination communications, these influencers create messages or information that are organic or organic. Amplified Word of Mouth so that vaccination communication can reach the community simultaneously. The subjects studied in this study were influencer accounts (@arielnoah and @dr. Tirta) which were selected by purposive sampling with qualitative research using the literature review method. The results showed that the influencers in each post on vaccination communication activities in the form of distributing content and information in the feed room, likes, and giving comments showed that vaccination communication activities carried out identity politics. Influencers on Instagram understand health and responsibility. The results of this study provide an overview of how influencers on their Instagram carry out impression management to convince the public that vaccines are safe and try to refer to the government's public campaign regarding covid-19 Vaccination.
{"title":"Management Of Influencer Expression Regarding Vaccination Communication On Instagram","authors":"Rama Kertamukti","doi":"10.24042/komunika.v5i2.14047","DOIUrl":"https://doi.org/10.24042/komunika.v5i2.14047","url":null,"abstract":"Middle January 2021, the death toll related to the Covid-19 pandemic reached 2 million people, and nearly 26 thousand people were recorded in Indonesia. The struggle of the Indonesian government to reduce the number of victims of COVID-19 by bringing the Sinovac vaccine and vaccinations to the community. Pros and cons occur in response to the covid-19 Vaccination with this Sinovac vaccine. The government's public communication strategy through influencers with many followers on Instagram is an option. The election of Instagram as Social media for vaccination communication is because Instagram is the most up-to-date social media, and it is easy to provide understanding because it involves information in the form of visuals and text to the public. In carrying out vaccination communications, these influencers create messages or information that are organic or organic. Amplified Word of Mouth so that vaccination communication can reach the community simultaneously. The subjects studied in this study were influencer accounts (@arielnoah and @dr. Tirta) which were selected by purposive sampling with qualitative research using the literature review method. The results showed that the influencers in each post on vaccination communication activities in the form of distributing content and information in the feed room, likes, and giving comments showed that vaccination communication activities carried out identity politics. Influencers on Instagram understand health and responsibility. The results of this study provide an overview of how influencers on their Instagram carry out impression management to convince the public that vaccines are safe and try to refer to the government's public campaign regarding covid-19 Vaccination.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"8 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82990453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.32734/komunika.v18i2.9045
N. Ohorella, Annisa, Edy Prihantoro
Keberadaan sosial media Instagram mampu menambah pengetahuan masyarakat Sumatra Barat maupun dari luar Sumatra Barat melalui adanya tayangan atau postingan tentang dunia pariwisata. Tingginya pengguna sosial media mampu meningkatkan minat berkunjung masyarakat ke suatu destinasi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh media sosial @sumbar_rancak terhadap minat berkunjung followers kesuatu destinasi, Populasi dalam penelitian ini adalah followers pada akun @sumbar_rancak. Jenis penelitian ini adalah menggunakan metode riset kuantitatif. Teknik pengumpulan data yang dilakukan dengan mengirimkan kuisioner secara online dengan skala likert yang telah diuji validitas dan reabilitas nya. Teori yang digunakan pada penelitian ini adalah teori SOR dan teknik ditentukan berdasarkan sampling random sederhana dengan jumlah sampel 30. Selanjutnya dianalisis melalui tingkat pencapaian responden, uji regresi sederhana dan uji t. dibuktikan menurut koefisien determinasi adalah sebesar 0,05 atau sama dengan 5%. Maka dengan demikian dapat disimpulkan bahwa terdapat pengaruh secara signifikan antara variabel postingan yang ada didalam akun @sumbar_rancak terhadap pengaruh minat berkunjung followers dengan tingkat kolerasi yang kuat.
{"title":"PENGARUH AKUN INSTAGRAM @SUMBAR_RANCAK TERHADAP MINAT BERKUNJUNG FOLLOWERS KE SUATU DESTINASI","authors":"N. Ohorella, Annisa, Edy Prihantoro","doi":"10.32734/komunika.v18i2.9045","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9045","url":null,"abstract":"Keberadaan sosial media Instagram mampu menambah pengetahuan masyarakat Sumatra Barat maupun dari luar Sumatra Barat melalui adanya tayangan atau postingan tentang dunia pariwisata. Tingginya pengguna sosial media mampu meningkatkan minat berkunjung masyarakat ke suatu destinasi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh media sosial @sumbar_rancak terhadap minat berkunjung followers kesuatu destinasi, Populasi dalam penelitian ini adalah followers pada akun @sumbar_rancak. Jenis penelitian ini adalah menggunakan metode riset kuantitatif. Teknik pengumpulan data yang dilakukan dengan mengirimkan kuisioner secara online dengan skala likert yang telah diuji validitas dan reabilitas nya. Teori yang digunakan pada penelitian ini adalah teori SOR dan teknik ditentukan berdasarkan sampling random sederhana dengan jumlah sampel 30. Selanjutnya dianalisis melalui tingkat pencapaian responden, uji regresi sederhana dan uji t. dibuktikan menurut koefisien determinasi adalah sebesar 0,05 atau sama dengan 5%. Maka dengan demikian dapat disimpulkan bahwa terdapat pengaruh secara signifikan antara variabel postingan yang ada didalam akun @sumbar_rancak terhadap pengaruh minat berkunjung followers dengan tingkat kolerasi yang kuat.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"66 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86870388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.32734/komunika.v18i2.9547
Rido Pandapotan, Iskandar Zulkarnain, Dewi Kurniawati
Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkoba yang dilakukan Badan Narkotika Nasional Kabupaten Serdang Bedagai terhadap Kesadaran dan Partisipasi Masyarakat di Kabupaten Serdang Bedagai. Teori yang digunakan dalam penelitian ini adalah komunikasi penyuluhan, kesadaran, dan partisipasi masyarakat. Metode penelitian yang digunakan dalam penelitian ini adalah metode korelasional dengan pendekatan kuantitatif. Populasi dalam penelitian adalah masyarakat Kabupaten Serdang Bedagai yang berada di Kecamatan Perbaungan dan Sei Rampah dengan usia produktif 15-64 tahun. Teknik penarikan sampel menggunakan proportionate stratified random sampling, purposive sampling, dan accidental sampling yang dihitung dengan dengan rumus Taro Yamane sehingga diperoleh jumlah sampel 399 orang. Pengumpulan data dengan menggunakan kuesioner dengan skala Likert. Analisis hubungan antar variabel menggunakan uji korelasi Spearman. Hasil penelitian menunjukkan Komunikasi Penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkoba yang dilakukan Badan Narkotika Nasional Kabupaten Serdang Bedagai berpengaruh terhadap Kesadaran dan Partisipasi Masyarakat Kabupaten Serdang Bedagai dengan korelasi cukup berarti, nilai signifikansi positif dan searah.
{"title":"Komunikasi Penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan Dan Peredaran Gelap Narkoba Badan Narkotika Nasional Kabupaten Serdang Bedagai Terhadap Kesadaran dan Partisipasi Masyarakat Kabupaten Serdang Bedagai","authors":"Rido Pandapotan, Iskandar Zulkarnain, Dewi Kurniawati","doi":"10.32734/komunika.v18i2.9547","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9547","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkoba yang dilakukan Badan Narkotika Nasional Kabupaten Serdang Bedagai terhadap Kesadaran dan Partisipasi Masyarakat di Kabupaten Serdang Bedagai. Teori yang digunakan dalam penelitian ini adalah komunikasi penyuluhan, kesadaran, dan partisipasi masyarakat. Metode penelitian yang digunakan dalam penelitian ini adalah metode korelasional dengan pendekatan kuantitatif. Populasi dalam penelitian adalah masyarakat Kabupaten Serdang Bedagai yang berada di Kecamatan Perbaungan dan Sei Rampah dengan usia produktif 15-64 tahun. Teknik penarikan sampel menggunakan proportionate stratified random sampling, purposive sampling, dan accidental sampling yang dihitung dengan dengan rumus Taro Yamane sehingga diperoleh jumlah sampel 399 orang. Pengumpulan data dengan menggunakan kuesioner dengan skala Likert. Analisis hubungan antar variabel menggunakan uji korelasi Spearman. Hasil penelitian menunjukkan Komunikasi Penyuluhan Pencegahan dan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkoba yang dilakukan Badan Narkotika Nasional Kabupaten Serdang Bedagai berpengaruh terhadap Kesadaran dan Partisipasi Masyarakat Kabupaten Serdang Bedagai dengan korelasi cukup berarti, nilai signifikansi positif dan searah.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89416307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.32734/komunika.v18i2.9501
Fredick Broven Ekayanta
Penggunaan perspektif analisis diskursus sebagai alat analisis untuk mengkaji politik Indonesia masih relatif jarang dan terbatas dilakukan. Padahal perspektif ini memiliki kelebihan dalam membaca dan menginterpretasikan karakter politik dan kontestasi kuasa yang terjadi. Tulisan ini akan berupaya untuk menganalisis apa saja makna yang diproduksi pada pidato kenegaraan presiden tahun 2020-2022, dan mengapa makna tersebut, bukan yang lain, yang ditampilkan, dalam mengkaji politik Indonesia kontemporer. Dengan menggunakan pidato kenegaraan presiden pada tahun 2020, 2021, dan 2022, dan data sekunder mengenai kajian politik Indonesia, serta menggunakan analisis diskursus sebagai teknik analisis, tulisan ini berargumen bahwa kondisi struktural kekuasaan yang belum terdistribusi dengan baik menjadikan diskursus-diskursus atau isu-isu politik yang diproduksi negara, masih tidak menyinggung persoalan riil rakyat yang lebih penting, dan terkadang justru mengandung kontradiksi.
{"title":"ANALISIS DISKURSUS PIDATO KENEGARAAN PRESIDEN REPUBLIK INDONESIA TAHUN 2020-2022","authors":"Fredick Broven Ekayanta","doi":"10.32734/komunika.v18i2.9501","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9501","url":null,"abstract":"Penggunaan perspektif analisis diskursus sebagai alat analisis untuk mengkaji politik Indonesia masih relatif jarang dan terbatas dilakukan. Padahal perspektif ini memiliki kelebihan dalam membaca dan menginterpretasikan karakter politik dan kontestasi kuasa yang terjadi. Tulisan ini akan berupaya untuk menganalisis apa saja makna yang diproduksi pada pidato kenegaraan presiden tahun 2020-2022, dan mengapa makna tersebut, bukan yang lain, yang ditampilkan, dalam mengkaji politik Indonesia kontemporer. Dengan menggunakan pidato kenegaraan presiden pada tahun 2020, 2021, dan 2022, dan data sekunder mengenai kajian politik Indonesia, serta menggunakan analisis diskursus sebagai teknik analisis, tulisan ini berargumen bahwa kondisi struktural kekuasaan yang belum terdistribusi dengan baik menjadikan diskursus-diskursus atau isu-isu politik yang diproduksi negara, masih tidak menyinggung persoalan riil rakyat yang lebih penting, dan terkadang justru mengandung kontradiksi.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87553626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.32734/komunika.v18i2.9451
Eko Yudha Widjayanto
Penelitian ini bertujuan untuk menganalisis kompetensi komunikasi Juru Sita Pajak Negara (JSPN) dalam penagihan aktif, menganalisis kompetensi komunikasi JSPN dalam mengatasi konflik dan/atau mencegah timbulnya konflik serta menganalisis upaya organisasi dalam meningkatkan kompetensi komunikasi Juru Sita Pajak Negara. Penelitian ini menggunakan metode kualitatif deskriptif yang mengumpulkan data dengan wawancara mendalam, observasi dan dokumentasi. Informan penelitian adalah para JSPN yang bertugas di KPP Pratama Surabaya Pabean Cantikan dan Pejabat Eselon IV yang berkaitan dengan tugas penagihan. Triangulasi menggunakan purposive sampling dengan kriteria penanggung pajak yang telah mengalami tindakan penagihan dan pegawai instansi lain yang berkaitan dengan tindakan penagihan. Hasil penelitian menunjukkan bahwa JSPN memiliki kompetensi komunikasi yang baik dengan kecenderungan motivasi berkomunikasi karena kewajiban tugas dan tanggungjawab. Kompetensi komunikasi JSPN dalam penyelesaaian konflik digunakan dengan baik ketika melaksanakan penagihan aktif yaitu dengan strategi kompromi/negosiasi, kolaborasi dan kompetisi. Upaya organisasi untuk meningkatkan kompetensi komunikasi JSPN dilakukan dengan pelatihan yang dilaksanakan secara daring maupun luring dan pemberian imbalan. Kompetensi komunikasi JSPN yang terpadu dalam bentuk pelayanan juga dirasa baik oleh Penanggung Pajak. Kata Kunci: Kompetensi Komunikasi, Juru Sita Pajak Negara, Penagihan Pajak, Penanggung Pajak
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Pub Date : 2022-09-01DOI: 10.32734/komunika.v18i2.9545
Rifka Juliana, Sakhyan Asmara, Dewi Kurniawati
Penelitian ini bertujuan untuk menganalisis manajemen komunikasi krisis dan strategi komunikasi krisis yang dilakukan oleh Direktorat Jenderal Pajak dalam mengatasi dampak negatif dari pemberitaan pajak pertambahan nilai barang kebutuhan pokok. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Subjek penelitian ditetapkan dengan prosedur purposif sehingga diperoleh 4 (empat) informan yang merupakan kepala seksi di Subdirektorat Hubungan Masyarakat Perpajakan. Keabsahan data melalui triangulasi sumber data dengan mewawancarai 3 (tiga) informan triangulasi. Hasil penelitian menunjukkan bahwa manajemen komunikasi krisis Direktorat Jenderal Pajak dalam mengatasi dampak negatif pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan melalui 3 (tiga) tahap yaitu tahap pre-crisis dilakukan dengan pendeteksian krisis melalui monitoring dan analisis berita secara berkala, dan mempersiapkan krisis dengan membentuk tim krisis dan menunjuk juru bicara sesuai SE-17/PJ/2017; tahap crisis dilakukan dengan menyusun dokumen strategi komunikasi, mengumpulkan para pembuat konten Direktorat Jenderal Pajak, menyampaikan pesan krisis melalui banyak saluran komunikasi, menjaga konsistensi pesan krisis dengan mengizinkan juru bicara tertunjuk saja yang menyampaikan pesan krisis secara langsung, menginstruksikan unit vertikal untuk menayangkan konten-konten yang dibagikan di media sosial Direktorat Jenderal Pajak, dan melaksanakan internalisasi kepada Kepala Bidang Humas dan Kepala Seksi Kerja Sama di seluruh kantor wilayah, namun Direktorat Jenderal Pajak kurang responsif dalam merespon krisis; dan tahap post-crisis melakukan evaluasi dengan monitoring dan analisis berita kembali, mengecek komentar di media sosial, dan mencari berita populer di Google. Strategi komunikasi krisis Direktorat Jenderak Pajak dalam merespon dampak negatif dari pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan dengan strategi denial dengan teknik penyangkalan yaitu menolak desas-desus yang menyatakan bahwa semua barang kebutuhan pokok akan dikenakan pajak dan strategi bolstering dengan teknik mengingatkan kepada publik bahwa rencana penerapan PPN barang kebutuhan pokok yang bersifat premium agar berkeadilan.
本研究旨在分析危机沟通管理和税务总局(general direct communications)在处理基本需求增值税分配的负面影响时所作的危机沟通战略。本研究采用定性描述性方法，通过采访、观察和文档收集数据。该研究对象采用了目的明确的程序，目的是获得4(4)线人，该线人是税务关系副主任。通过采访3(3)确认数据来源的有效性。研究结果表明,通信管理税务总局在克服危机负面影响增值税必需品的东西的消息通过3(三)危机阶段即pre-crisis通过检测阶段通过定期监测和分析新闻,准备组建一个团队危机和危机指的是按照SE-17 -发言人PJ - 2017;危机阶段起草文件进行战略沟通,收集税务总局内容制造商,通过许多危机信息沟通渠道,保持一致性的危机只允许tertunjuk发言人的信息传递,指示垂直单位直接播放此类危机:在社交媒体上分享directorate将军纳税的,但税务总局在危机反应方面反应较弱;从危机后阶段进行的评估通过监控和新闻分析回来，查看社交媒体上的评论，并在谷歌上搜索热门新闻。危机沟通策略directorate Jenderak税回应负面影响中宣扬关于商品的增值税基本否认的策略就是拒绝否认技术进行谣言声称所有的生活必需品的东西会征税和策略bolstering提醒公众,计划应用技术增值税优质生活必需品的东西为了公平。
{"title":"MANAJEMEN KOMUNIKASI KRISIS DIREKTORAT JENDERAL PAJAK DALAM MENGATASI DAMPAK NEGATIF DARI PEMBERITAAN PAJAK PERTAMBAHAN NILAI BARANG KEBUTUHAN POKOK","authors":"Rifka Juliana, Sakhyan Asmara, Dewi Kurniawati","doi":"10.32734/komunika.v18i2.9545","DOIUrl":"https://doi.org/10.32734/komunika.v18i2.9545","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis manajemen komunikasi krisis dan strategi komunikasi krisis yang dilakukan oleh Direktorat Jenderal Pajak dalam mengatasi dampak negatif dari pemberitaan pajak pertambahan nilai barang kebutuhan pokok. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Subjek penelitian ditetapkan dengan prosedur purposif sehingga diperoleh 4 (empat) informan yang merupakan kepala seksi di Subdirektorat Hubungan Masyarakat Perpajakan. Keabsahan data melalui triangulasi sumber data dengan mewawancarai 3 (tiga) informan triangulasi. Hasil penelitian menunjukkan bahwa manajemen komunikasi krisis Direktorat Jenderal Pajak dalam mengatasi dampak negatif pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan melalui 3 (tiga) tahap yaitu tahap pre-crisis dilakukan dengan pendeteksian krisis melalui monitoring dan analisis berita secara berkala, dan mempersiapkan krisis dengan membentuk tim krisis dan menunjuk juru bicara sesuai SE-17/PJ/2017; tahap crisis dilakukan dengan menyusun dokumen strategi komunikasi, mengumpulkan para pembuat konten Direktorat Jenderal Pajak, menyampaikan pesan krisis melalui banyak saluran komunikasi, menjaga konsistensi pesan krisis dengan mengizinkan juru bicara tertunjuk saja yang menyampaikan pesan krisis secara langsung, menginstruksikan unit vertikal untuk menayangkan konten-konten yang dibagikan di media sosial Direktorat Jenderal Pajak, dan melaksanakan internalisasi kepada Kepala Bidang Humas dan Kepala Seksi Kerja Sama di seluruh kantor wilayah, namun Direktorat Jenderal Pajak kurang responsif dalam merespon krisis; dan tahap post-crisis melakukan evaluasi dengan monitoring dan analisis berita kembali, mengecek komentar di media sosial, dan mencari berita populer di Google. Strategi komunikasi krisis Direktorat Jenderak Pajak dalam merespon dampak negatif dari pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan dengan strategi denial dengan teknik penyangkalan yaitu menolak desas-desus yang menyatakan bahwa semua barang kebutuhan pokok akan dikenakan pajak dan strategi bolstering dengan teknik mengingatkan kepada publik bahwa rencana penerapan PPN barang kebutuhan pokok yang bersifat premium agar berkeadilan.","PeriodicalId":55749,"journal":{"name":"Komunika","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73058107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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