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Exploring Place Branding: State of the Art and Future Research Directions 探索场所品牌化:现状与未来研究方向
Pub Date : 2019-02-28 DOI: 10.17265/1537-1514/2019.02.003
Berrada Mohamed
During these last years, place branding has gained in popularity among local officials, institutional stakeholders, academic authors, and researchers since it has become a relevant topic at the heart of places’ issues of development, promotion, and attractiveness. Several disciplines have contributed separately to the development of place branding highlighting various concepts and different variables; however, the emergence recently of a convergence has led to a more comprehensive view of the subject and to expand its research platform by unveiling new issues. The interest of this paper is to put the place branding in its context, go back to its origins in order to understand its evolution, define it, and explain its conceptual development to come out at the end with future research tracks.
在过去的几年里,地方品牌在地方官员、机构利益相关者、学术作者和研究人员中越来越受欢迎,因为它已经成为地方发展、推广和吸引力问题的核心相关话题。几个学科分别对场所品牌的发展做出了贡献,突出了不同的概念和不同的变量;然而,最近出现的一种趋同导致了对这一主题的更全面的看法,并通过揭示新的问题来扩大其研究平台。本文的兴趣是将地方品牌置于其背景下,回到其起源,以了解其演变,定义它,并解释其概念发展,最后与未来的研究轨迹。
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引用次数: 1
Impact of the Monetary Policy on the UAE Economic Growth (Post Financial Crises) 货币政策对阿联酋经济增长的影响(金融危机后)
Pub Date : 2019-01-28 DOI: 10.17265/1537-1514/2019.01.002
M. Jumaa, Maher Ibrahim Tawdrous
The monetary policy plays an act role in a country’s economic growth if it is implemented effectively to maintain price stability and to keep inflation rate at minimum level. Such goals are achieved through a process by which monetary authority of a country controls the supply of money, availability of money, and cost of money or interest rate. Monetary policy is directly associated with the changes in the economy. Thus, the primary objective of the United Arab Emirates (UAE) is promoting the economic growth through its tools, i.e., interest rate, inflation, and money supply to stabilize the appealing economic condition level within the country. The main focus of the paper is to investigate the role of monetary policy in the UAE for the last 10 years on the economic growth of the country. So, a descriptive analysis of the influences of the monetary policy on the Gross Domestic Product (GDP) has been carried out to measure the correlation between them. The data have been obtained from different sources. Information on the Gross Domestic Product and money supply were extracted from the Globe Development Indicators Information (2018). Whereas, the information on the interest rates and inflation are obtained from the official web site of the UAE Central Bank. The analysis outcomes reveal that there is a positive correlation between money supply and the economic growth in the UAE, but it was insignificant. So, there is insufficient evidence supporting this relationship. Also, it has been found that if money supply changes, the interest rate will not change tangibly to enhance the investment, and thus, the economic growth in the country since the monetary policy in the UAE is not totally independent. However, the analysis outcomes showed inverse impact of the interest rate on the GDP with significant evidence. The same insignificant result has been found on the impact of the inflation rates on the GDP. Therefore, the impact of monetary policy on the economic growth was insignificant except for the interest rates.
如果有效实施货币政策以保持物价稳定并将通货膨胀率保持在最低水平,货币政策将在一个国家的经济增长中发挥作用。这些目标是通过一个国家的货币当局控制货币供应、货币可用性以及货币成本或利率的过程来实现的。货币政策与经济的变化直接相关。因此,阿拉伯联合酋长国(UAE)的主要目标是通过其工具,即利率、通货膨胀和货币供应,促进经济增长,以稳定国内有吸引力的经济状况水平。本文的主要重点是调查阿联酋过去10年的货币政策对该国经济增长的作用。因此,对货币政策对国内生产总值(GDP)的影响进行了描述性分析,以衡量它们之间的相关性。这些数据来自不同的来源。关于国内生产总值和货币供应量的信息摘自《全球发展指标信息》(2018)。然而,有关利率和通货膨胀的信息来自阿联酋中央银行的官方网站。分析结果表明,货币供应量与阿联酋经济增长呈正相关,但并不显著。因此,没有足够的证据支持这种关系。此外,研究发现,如果货币供应量发生变化,利率将不会发生明显变化来增加投资,从而提高该国的经济增长,因为阿联酋的货币政策并非完全独立。然而,分析结果显示,有显著证据表明,利率对GDP的影响相反。在通货膨胀率对国内生产总值的影响方面也发现了同样微不足道的结果。因此,除了利率之外,货币政策对经济增长的影响是微不足道的。
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引用次数: 1
Environmental Ethics of Water Resources Management 水资源管理的环境伦理
Pub Date : 2019-01-28 DOI: 10.17265/1537-1514/2019.01.004
A. Alghwail
Scarcity and sustainability of water resources are the most important problem amongst the major problems that human faces in the present and will increasingly face in the future. The current water crisis is complex and a result of several factors. Sustainable management of water resources is imperative as water scarcity is becoming a development constraint, impeding the economic growth of many countries in the globe. Environmental ethics can be a valuable tool for sustainable resource management in any region in the globe. Recognizing water as finite and vulnerable involves a holistic approach, linking social and economic with ecosystem protection, and should be applied across a whole catchments area or groundwater aquifer. This holistic approach is an important implication of the finite nature of water.
水资源的稀缺性和可持续性是人类目前和未来面临的主要问题中最重要的问题。当前的水危机是复杂的,是多种因素共同作用的结果。水资源的可持续管理势在必行,因为缺水正成为发展的制约因素,阻碍着全球许多国家的经济增长。环境伦理可以成为全球任何地区可持续资源管理的宝贵工具。认识到水的有限性和脆弱性涉及一种整体方法,将社会和经济与生态系统保护联系起来,并应适用于整个集水区或地下水含水层。这种整体方法是水的有限性的一个重要含义。
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引用次数: 3
Strategy to Prevent the Risk of Trading in Binary Options 防止二元期权交易风险的策略
Pub Date : 2019-01-28 DOI: 10.17265/1537-1514/2019.01.003
María Elena Espín Oleas, Mariela Arévalo Palacios.
The world of the trading offers a group of very structured economic rules starting from which it is operated in bag or in binary options being that bigger risk represents for the investment. However, to diminish this risk will depend on the experience and the knowledge that he/she has the operator in the transaction type that he/she carries out or want to make. The binary options are a financial product on an underlying assets or support and it indicates it understands of 50% of probabilities of loss and 50% of gain probabilities, what understands each other like a relationship 1:1. The knowledge of this type of operations makes that its traders get interests in short time; however, not to know how the market works; it bears to losses exaggerated and possible swindles. The article develops a strategy to diminish the risk in these transactions, based on a bibliographical revisation, statistic, with a qualitative methodology, investigation―action that involves the actions that he/she will be able to develop a trader to mitigate the risk of its transactions, with the objective of maintaining the investment in rise, and with a minimum opening capital and without significant losses.
交易世界提供了一组非常结构化的经济规则,从这些规则开始,它以袋式或二元期权的形式运作,因为更大的风险代表着投资。然而,减少这种风险将取决于他/她在他/她进行或想要进行的交易类型中拥有操作员的经验和知识。二元期权是一种基于基础资产或支持的金融产品,它表明它理解50%的损失概率和50%的收益概率,就像1:1的关系一样理解彼此。对这类操作的了解使其交易员在短时间内获得利益;然而,不知道市场是如何运作的;它与夸大的损失和可能的诈骗有关。本文制定了一种降低这些交易风险的策略,基于书目修订、统计、定性方法、调查——这涉及到他/她将能够培养一名交易员来降低其交易风险的行动,目的是保持投资的增长,并且具有最低的开业资本并且没有重大损失。
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引用次数: 0
Funding Innovative Healthcare Programs Through Social Impact Bonds: Issues and Challenges 通过社会影响债券资助创新医疗保健项目:问题和挑战
Pub Date : 2019-01-28 DOI: 10.17265/1537-1514/2019.01.001
R. Carè, G. Ferraro
Social Impact Bonds (SIBs) have quickly attracted the attention of policy makers, practitioners, and academics due to their ability to fund innovative health and social programs while generating savings for governments and financial returns for investors. Health Impact Bonds (HIBs) represent the adaptation of these current examples of Social Impact Bonds in recidivism and child removal into new health programs and interventions that encourage investments in cost-saving preventive services in order to reduce the need for more costly remediation and fill the market gap between the private and public sectors. This work provides an overview of this emerging funding scheme and proposes reflections and suggestions useful for both practitioners and policy makers. Thus, the first part of the work presents an overview of the literature about SIBs and HIBs by highlighting the opportunities and challenges related to their implementation, the second part provides qualitative and quantitative data on all the existing HIBs, and the last part provides a discussion and suggestions useful for their implementation.
社会影响债券(sib)迅速吸引了政策制定者、从业者和学者的注意,因为它们能够为创新的卫生和社会项目提供资金,同时为政府节省资金,为投资者带来财务回报。健康影响债券(HIBs)代表了将目前在累犯和儿童移送方面的这些社会影响债券的例子改编为新的卫生方案和干预措施,这些方案和干预措施鼓励投资于节省成本的预防性服务,以减少对更昂贵的补救措施的需求,并填补私营部门和公共部门之间的市场空白。这项工作概述了这一新兴的资助计划,并提出了对从业者和政策制定者有用的反思和建议。因此,本研究的第一部分概述了有关sib和hib的文献,强调了与实施相关的机遇和挑战,第二部分提供了所有现有hib的定性和定量数据,最后一部分提供了对实施有用的讨论和建议。
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引用次数: 3
CSR Testing in Bosnia and Herzegovina—Empirical Study 波黑企业社会责任检验——实证研究
Pub Date : 2018-09-28 DOI: 10.17265/1537-1514/2018.09.004
Džemal Kulašin, Nezir Huseinspahić, Dalila Goran
Today, companies are no longer judged only on the basis of financial gain but also on the basis of contributions to the wider community. Empirical research has identified differences in the extent of published information about corporate social responsibility activities considering the size of the bank. It was found that big banks in Bosnia and Herzegovina published significantly less information on their websites about social responsibility even though their parent banks have a good practice of socially responsible behavior. The paper proposes a systematization of socially responsible reporting and points out underdeveloped areas of corporate social responsibility activities of banks.
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引用次数: 0
The U.S. Shredded/Grated Cheese Market: A Competitive Profile 美国碎/磨碎奶酪市场:竞争概况
Pub Date : 2018-08-28 DOI: 10.17265/1537-1514/2018.08.001
Y. Datta
Porter links high market-share with cost leadership strategy which is based on the idea of competing on a price that is lower than that of the competition. But, customer-perceived quality—not low cost—should be the foundation of competitive strategy, because it is far more vital to long-term competitive position and profitability than any other factor. So, a superior alternative is to offer better quality vs. the competition. In most consumer markets, a business seeking market-share leadership should try to serve the middle class by competing in the mid-price segment; and offering quality better than that of the competition: at a price somewhat higher to signify an image of quality, and to ensure that the strategy is both profitable and sustainable in the long run. Quality, however, is an intricate concept consumers generally find difficult to understand. So, they often use relative price and a brand’s reputation as a symbol of quality. The origin of the U.S. Dairy Industry goes back to family farms where cows grazed on grass. But today milk is produced in factories where cows are raised on corn feedlots which can make them prone to disease. Total U.S. shredded/grated cheese retail sales for 2008 were $3 billion. There were 17 package sizes ranging all the way from 1 oz to 80 oz. Of these, the 8-oz size captured about two-thirds of the market at 66%: the segment our statistical analysis is centered on. The shredded cheese segment accounted for the lion’s share of the market at 88.5%, with grated cheese way behind at 11.5%. It is a very competitive market with 509 brands in 2008. However, we have focused analysis on 28 brands whose 8 oz-pack sales were over $1 million. We tested two hypotheses: (1) That a market leader is likely to compete in the mid-price segment; and (2) that the unit price of the market leader is likely to be somewhat higher than that of the nearest competition. Employing U.S. retail sales data for 2008 and 2007, we found that the results supported both hypotheses for 2008, as well as 2007. We also found strong support for the idea, that relative price is a strategic variable. We compared the results of this project with similar studies: the U.S. Men’s Shaving Cream Market, the U.S. Beer Market, and the U.S. Shampoo Market. We found the results to be very similar, indicating a pattern emerging for consumer markets. Finally, we discovered four strategic groups in the industry.
波特将高市场份额与成本领先战略联系起来,成本领先战略是基于以低于竞争对手的价格进行竞争的想法。但是,顾客感知的质量——而不是低成本——应该是竞争战略的基础,因为它对长期竞争地位和盈利能力的重要性远远超过其他任何因素。所以,一个更好的选择是提供比竞争对手更好的质量。在大多数消费市场,寻求市场份额领导地位的企业应该通过竞争中端价格来服务中产阶级;并提供比竞争对手更好的质量:价格略高,以表明质量的形象,并确保战略既有利可图,又能长期持续下去。然而,质量是一个复杂的概念,消费者通常很难理解。因此,他们经常使用相对价格和品牌的声誉作为质量的象征。美国乳业的起源可以追溯到奶牛在草地上吃草的家庭农场。但今天的牛奶是在工厂生产的,奶牛在玉米饲养场饲养,这可能使它们容易生病。2008年,美国切碎/磨碎的奶酪零售额为30亿美元。从1盎司到80盎司,总共有17种包装尺寸。其中,8盎司的包装占据了66%的市场份额,约占三分之二:这是我们统计分析的重点。奶酪丝占据了最大的市场份额,达到88.5%,碎奶酪排在后面,只有11.5%。这是一个竞争非常激烈的市场,2008年有509个品牌。然而,我们集中分析了28个品牌,这些品牌的8盎司包装销售额超过100万美元。我们测试了两个假设:(1)市场领导者可能在中端价格领域竞争;(2)市场领导者的单价可能比最接近的竞争对手略高。采用2008年和2007年的美国零售销售数据,我们发现结果支持2008年和2007年的两种假设。我们还发现,相对价格是一个战略变量,这一观点得到了强有力的支持。我们将这个项目的结果与类似的研究进行了比较:美国男性剃须膏市场、美国啤酒市场和美国洗发水市场。我们发现结果非常相似,这表明消费市场正在形成一种模式。最后,我们发现了行业中的四大战略集团。
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引用次数: 7
Community Analysis of Local Fashion Brands in Social Media, Customer Centric Model, Brand Trust, and Brand Loyalty 本地时尚品牌在社交媒体上的社群分析、顾客中心模式、品牌信任与品牌忠诚度
Pub Date : 2018-08-28 DOI: 10.17265/1537-1514/2018.08.002
Iha Haryani Hatta, Widarto Rachbini
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引用次数: 0
Ownership and the Desire for Continuity Over Time, the Principal “Drivers” of the Family Business Culture 家族企业文化的主要“驱动力”——所有权和对长期延续的渴望
Pub Date : 2018-08-28 DOI: 10.17265/1537-1514/2018.08.004
Carmen Ruiz-Viñals, Fernando Álvarez-Gómez
Although the concept of family business has become an increasingly used term in any reference to the economic analysis of productive activity, there is no internationally accepted definition of it. As a consequence, there is no agreement as to what the main pillars are that define the family business. In this study we aim to carry out a thorough literature review in order to determine the main pillars that might bring about academic consensus on this subject and to determine how both the evolution of the family business culture and the evolution of the family influence it. To start with, we should point out that the family business has a particular feature: A family owns or runs it. Specific values and principles from a non-family company will differentiate family companies. Its peculiarity is not its organisational structure or legal form, but the fact that it belongs to a family that runs or controls its decision-making processes. In an initial approach, different authors put forward a three-dimensional definition of the family business: (a) In a broad sense, the family exercises effective control of the strategic direction of the company to prevent the family losing its dominant position as the owner, even though it barely participates in the direct management of the business; (b) In a middle sense, the family business is an enterprise run by the founder or his/her descendants, who exercise legal control of the voting stock, and in which the family has some involvement in management; (c) In a narrow sense, multiple generations of the family participate to a great degree in the business and are involved in the running and owning of it; various family members have important management responsibilities. We analyze different definitions proposed for family business in order to establish whether effectively ownership (as a percentage) by the family and the desire for continuity in passing the company to the next generations are present, or not, in all definitions. Finally, we aim to determine how this affects both the evolution of the family business culture and the concept of the family. With this we can determine whether these two characteristics form the basis of the defining concept of family business, and are the “drivers” of the family business culture.
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引用次数: 2
A Managerial Evaluation of Syrian Civil War on Turkish Firms: Crisis Management Practices 叙利亚内战对土耳其公司的管理评价:危机管理实践
Pub Date : 2018-07-28 DOI: 10.17265/1537-1514/2018.07.001
N. Öykü İyigün, Murat Yalçintaş
The Syrian Civil War has transformed the Middle-East firms drastically in many ways. As the number of dead people and refugees increased, Syrian economy was torn apart, regional economic ties broke down, and surrounding businesses slumped: The first economic effect on the bordering cities, such as Hatay stems from the decrease of bilateral transactions between Syria and Turkey; Secondly, the unstoppable flow of Syrian refugees pouring into Turkey, particularly into neighboring cities became a ticking economic time bomb. The aim of the present study is to explore crisis management practices of the firms in Hatay, a Syrian bordering city in Turkey, during Syrian Civil War and to observe the responses and reactions of the firms to the economic impacts of this crisis by analyzing the underlying dimensions of the choice of crisis management styles and strategies. Subsequently, the study discusses managerial and theoretical implications for “crisis management” literature which could be useful for policy-makers. Since recent research on crisis management has established a number of empirical studies, the present study aims to contribute to the related literature by using a qualitative methodology, including in-depth interviews with top executives of firms operating in Hatay, observations, and documents/archival records.
{"title":"A Managerial Evaluation of Syrian Civil War on Turkish Firms: Crisis Management Practices","authors":"N. Öykü İyigün, Murat Yalçintaş","doi":"10.17265/1537-1514/2018.07.001","DOIUrl":"https://doi.org/10.17265/1537-1514/2018.07.001","url":null,"abstract":"The Syrian Civil War has transformed the Middle-East firms drastically in many ways. As the number of dead people and refugees increased, Syrian economy was torn apart, regional economic ties broke down, and surrounding businesses slumped: The first economic effect on the bordering cities, such as Hatay stems from the decrease of bilateral transactions between Syria and Turkey; Secondly, the unstoppable flow of Syrian refugees pouring into Turkey, particularly into neighboring cities became a ticking economic time bomb. The aim of the present study is to explore crisis management practices of the firms in Hatay, a Syrian bordering city in Turkey, during Syrian Civil War and to observe the responses and reactions of the firms to the economic impacts of this crisis by analyzing the underlying dimensions of the choice of crisis management styles and strategies. Subsequently, the study discusses managerial and theoretical implications for “crisis management” literature which could be useful for policy-makers. Since recent research on crisis management has established a number of empirical studies, the present study aims to contribute to the related literature by using a qualitative methodology, including in-depth interviews with top executives of firms operating in Hatay, observations, and documents/archival records.","PeriodicalId":65561,"journal":{"name":"美中经济评论:英文版","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67487321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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美中经济评论:英文版
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