Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_98
Mehmet Okan, Banu Elmadağ
{"title":"Targeted Dysfunctionality: A Systematic Review and Conceptualization: An Abstract","authors":"Mehmet Okan, Banu Elmadağ","doi":"10.1007/978-3-030-02568-7_98","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_98","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84776433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_95
Anahit Armenakyan, Natalya Brown
{"title":"Ecotourism Perspective: The Case of Armenia: An Abstract","authors":"Anahit Armenakyan, Natalya Brown","doi":"10.1007/978-3-030-02568-7_95","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_95","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76952938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_23
Nanda K. Viswanathan
{"title":"Value Network Segmentation: A Three-Factor Model","authors":"Nanda K. Viswanathan","doi":"10.1007/978-3-030-02568-7_23","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_23","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75769863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_142
A. Rana, Anil K. Bhat, L. Rani
{"title":"The Cognitive Structure of Online Brand Choice: An Exploratory Study","authors":"A. Rana, Anil K. Bhat, L. Rani","doi":"10.1007/978-3-030-02568-7_142","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_142","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75606451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_211
B. Österle, Marc Kuhn, J. Henseler
{"title":"The Dynamic Nature of Brand Experience","authors":"B. Österle, Marc Kuhn, J. Henseler","doi":"10.1007/978-3-030-02568-7_211","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_211","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73851811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_127
Francesca Bonetti, Patsy Perry, L. Quinn, G. Warnaby
{"title":"Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing: An Abstract","authors":"Francesca Bonetti, Patsy Perry, L. Quinn, G. Warnaby","doi":"10.1007/978-3-030-02568-7_127","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_127","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74069095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_210
E. Oliveira, Erika Laranjeira, Cristina Cunha, P. Rodrigues
{"title":"Employer Brand Love: The Key for Attracting and Retaining Talent: An Abstract","authors":"E. Oliveira, Erika Laranjeira, Cristina Cunha, P. Rodrigues","doi":"10.1007/978-3-030-02568-7_210","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_210","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76111290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_258
Doreén Pick, S. Zielke
{"title":"Communicating Social Price Reasons does not Always Benefit a Firm: Role of Individualism on Socially Related Price Increase Justification: An Abstract","authors":"Doreén Pick, S. Zielke","doi":"10.1007/978-3-030-02568-7_258","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_258","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76232635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_163
Ali Besharat, Gia Nardini
{"title":"When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment: An Abstract","authors":"Ali Besharat, Gia Nardini","doi":"10.1007/978-3-030-02568-7_163","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_163","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79997497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：