Current research in ecological and social psychology最新文献

Consumers frequently encounter disgusting images and disgust has been shown to produce a variety of behavioral responses when used in the context of advertisements or public service announcements. Building on theories of emotional appraisal and decision-making, we examine how physical and moral disgust differentially affect consumers’ identity and compensatory consumption. An internal meta-analysis of eight studies we conducted shows that feelings of disgust threaten different aspects of self-identity, which in turn trigger various forms of compensatory consumption. In particular, we hypothesize and find that physical disgust decreases consumers’ sense of power, which prompts them to act in a self-focused way to restore it (e.g., consume conspicuously). In contrast, moral disgust decreases consumers’ feelings of belongingness, which prompts them to act prosocially (e.g., donate to charity). Marketers often employ disgusting images to break through the advertising clutter or to scare consumers into doing something (i.e., shockvertising, fear appeals). Our findings suggest that they should closely evaluate which disgust stimuli to use and the specific subconscious and behavioral consequences such images elicit.

The global SARS-CoV-2 (COVID-19) pandemic presents a pressing health challenge for all countries, including Aotearoa New Zealand (NZ). As of early 2022, NZ public health measures have reduced impacts of the pandemic, but ongoing efforts to limit illness and fatalities will be significantly aided by widescale uptake of available vaccines including COVID-19 booster doses. Decades of research have established a broad range of demographic, social, cognitive, and behavioural factors which influence peoples’ uptake of vaccinations, including a large amount of research in the last two years focused on COVID-19 vaccination in particular. In this study, we surveyed people in New Zealand (N = 660) in May and June of 2021, at which point the vaccine had been made available to high-risk groups. We explored individual versus collective motivations, finding that people who were hesitant about COVID-19 vaccination scored lower on independent self-construals (how people define themselves) but higher on community identity, weaker but still positive perceived social norms, lower general risk of COVID-19 to New Zealanders and higher vaccine risk for both themselves and others, and lower response-efficacy both for personal and collective benefits. Overall, the findings suggest some benefit of collective over individual appeals, but that generally messaging to encourage vaccination should focus on conveying social norms, risk from COVID-19 broadly, and vaccine safety and efficacy.

Given that mask-wearing proved to be an important tool to slow the spread of infection during the COVID-19 pandemic, investigating the psychological and cultural factors that influence norms for mask wearing across cultures is exceptionally important. One factor that may influence mask wearing behavior is the degree to which people believe masks potentially impair emotion recognition. Based on previous research suggesting that there may be cultural differences in facial regions that people in Japan and the United States attend to when inferring a target's emotional state, we predicted that Americans would perceive masks (which cover the mouth) as more likely to impair emotion recognition, whereas Japanese would perceive facial coverings that conceal the eye region (sunglasses) to be more likely to impair emotion recognition. The results showed that Japanese participants reported wearing masks more than Americans. Americans also reported higher expected difficulty in interpreting emotions of individuals wearing masks (vs. sunglasses), while Japanese reported the reverse effect. Importantly, expectations about the negative impact of facial masks on emotion recognition explained cultural differences in mask-wearing behavior, even accounting for existing social norms

Virtual encounters are becoming increasingly frequent. These encounters have the dual potential for either posing a threat to existing relationships or promoting relationship stability. Three studies investigated whether interacting with a flirtatious virtual human would inoculate individuals against the allure of real alternative partners. In all studies, partnered participants conversed with a virtual bartender of the other gender who behaved either seductively or neutrally. Then, participants interacted with a real other-gender human being and rated their perceptions of both targets. In Study 1, an attractive confederate interviewed participants. In Study 2, a confederate sought participants’ help and recorded their helping behavior. In Study 3, participants interacted with their current partner. Results indicated that following the flirtatious virtual encounter, participants devalued the interviewer's attractiveness, invested less time in helping the confederate, and desired their partner more. This research is the first to show that interacting with a virtual agent promotes real-world relationships.