In the management of enterprises, marketing, as a powerful tool for brand building and gaining competitive advantages, plays a crucial role in achieving long-term development. Nowadays, with the emergence of various new media, traditional marketing has become difficult to adapt to the requirements of the times. This requires enterprises to establish a new media marketing concept and actively explore marketing strategies centered on new media according to the actual situation. Only in this way can the effectiveness of market marketing be improved and enterprises stand out in the fierce market competition. Starting from the characteristics of enterprise marketing in the new media environment, this article focuses on exploring how enterprises can effectively innovate marketing strategies in the new media environment, hoping to have reference significance.
{"title":"Analyzing the Marketing Strategies of Enterprises in the New Media Environment","authors":"Zizhuo Liu","doi":"10.22158/jetmm.v5n2p41","DOIUrl":"https://doi.org/10.22158/jetmm.v5n2p41","url":null,"abstract":"In the management of enterprises, marketing, as a powerful tool for brand building and gaining competitive advantages, plays a crucial role in achieving long-term development. Nowadays, with the emergence of various new media, traditional marketing has become difficult to adapt to the requirements of the times. This requires enterprises to establish a new media marketing concept and actively explore marketing strategies centered on new media according to the actual situation. Only in this way can the effectiveness of market marketing be improved and enterprises stand out in the fierce market competition. Starting from the characteristics of enterprise marketing in the new media environment, this article focuses on exploring how enterprises can effectively innovate marketing strategies in the new media environment, hoping to have reference significance.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90341496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the interpretative paradigm, it’s believed that culture can be reflected in people’s behaviors in their identity negotiation processes. In this course paper, the identity negotiation processes of three Chinese overseas students are analyzed with the guidance of Identity Negotiation Theory. Based on the five themes of identity dialectics, the researcher designed semi-structured interviews and collected data from the three interviewees. And the analysis is also carried out from the five themes in identity dialectics. But there are also some limitations in this paper as well to be further improved.
{"title":"A Research on Identity Negotiation of Chinese Overseas Students","authors":"Wentong Bi","doi":"10.22158/jetmm.v5n2p33","DOIUrl":"https://doi.org/10.22158/jetmm.v5n2p33","url":null,"abstract":"In the interpretative paradigm, it’s believed that culture can be reflected in people’s behaviors in their identity negotiation processes. In this course paper, the identity negotiation processes of three Chinese overseas students are analyzed with the guidance of Identity Negotiation Theory. Based on the five themes of identity dialectics, the researcher designed semi-structured interviews and collected data from the three interviewees. And the analysis is also carried out from the five themes in identity dialectics. But there are also some limitations in this paper as well to be further improved.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"93 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82894031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Moharramzadeh, Abbas Naghizadeh Baghi, Akbar Mahdavi
The purpose of this research was to investigate the effect of neuromarketing on consumer purchase intention (a case study of sports goods customers in Ardabil city). The current research is applied research in terms of purpose and descriptive-analytical in terms of nature and content. Also, the present research is of causal modeling type or structural equation modeling type. The statistical population of this research includes all private sports clubs and sellers of sports goods in Ardabil city, which due to the unavailability of the study population, the statistical population was determined to be unlimited. Considering that the statistical population is unlimited, the sample size was determined to be 352 people. Also, the sampling method of the present study was clustered. The measurement tools include neuromarketing questionnaire (Azeimi et al., 2014) and consumer purchase intention questionnaire (Mahdavi, 2015). The content and form validity of the questionnaires were confirmed by the management professors and then Cronbach’s alpha reliability (AVE) was reported as 0.83 for the neuromarketing questionnaire and 0.88 for the consumer purchase intention questionnaire, respectively. The method of analyzing the information and data of this research is using descriptive statistics and inferential statistics and In order to analyze the hypotheses of the research, the method of structural equations was used using Imus version 23 and SPSS version 19 software. The findings of the research showed that neuromarketing has an effect on the purchase intention of sports goods consumers. Therefore, it can be concluded that the use of neuromarketing can affect the senses and minds of customers and prepare the minds of consumers for repeat purchases so that they intend to buy sports products again.
本研究旨在探讨神经行销对消费者购买意愿的影响(以阿达比尔市体育用品消费者为例)。当前的研究在目的上是应用研究，在性质和内容上是描述分析研究。目前的研究主要是因果模型型或结构方程模型型。本研究的统计人口包括阿达比尔市所有的私人体育俱乐部和体育用品销售商，由于研究人口不可得性，统计人口被确定为无限人口。考虑到统计人口是无限的，所以样本大小确定为352人。此外，本研究的抽样方法是聚类的。测量工具包括神经营销问卷(Azeimi et al.， 2014)和消费者购买意愿问卷(Mahdavi, 2015)。问卷的内容效度和形式效度经管理学教授确认后，神经营销问卷和消费者购买意愿问卷的Cronbach 's alpha信度(AVE)分别为0.83和0.88。本研究的信息和数据分析方法采用描述性统计和推理统计。为了分析研究的假设，使用结构方程的方法，使用Imus version 23和SPSS version 19软件。研究结果表明，神经营销对体育用品消费者的购买意愿有影响。因此，可以得出结论，利用神经营销可以影响顾客的感官和心理，使消费者的心理为重复购买做好准备，从而产生再次购买运动产品的意向。
{"title":"Investigating the Impact of Neuromarketing on Consumer Purchase Intention--Case Study of Sports Goods Customers in Ardabil City","authors":"M. Moharramzadeh, Abbas Naghizadeh Baghi, Akbar Mahdavi","doi":"10.22158/jetmm.v5n2p22","DOIUrl":"https://doi.org/10.22158/jetmm.v5n2p22","url":null,"abstract":"The purpose of this research was to investigate the effect of neuromarketing on consumer purchase intention (a case study of sports goods customers in Ardabil city). The current research is applied research in terms of purpose and descriptive-analytical in terms of nature and content. Also, the present research is of causal modeling type or structural equation modeling type. The statistical population of this research includes all private sports clubs and sellers of sports goods in Ardabil city, which due to the unavailability of the study population, the statistical population was determined to be unlimited. Considering that the statistical population is unlimited, the sample size was determined to be 352 people. Also, the sampling method of the present study was clustered. The measurement tools include neuromarketing questionnaire (Azeimi et al., 2014) and consumer purchase intention questionnaire (Mahdavi, 2015). The content and form validity of the questionnaires were confirmed by the management professors and then Cronbach’s alpha reliability (AVE) was reported as 0.83 for the neuromarketing questionnaire and 0.88 for the consumer purchase intention questionnaire, respectively. The method of analyzing the information and data of this research is using descriptive statistics and inferential statistics and In order to analyze the hypotheses of the research, the method of structural equations was used using Imus version 23 and SPSS version 19 software. The findings of the research showed that neuromarketing has an effect on the purchase intention of sports goods consumers. Therefore, it can be concluded that the use of neuromarketing can affect the senses and minds of customers and prepare the minds of consumers for repeat purchases so that they intend to buy sports products again.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89956906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.56557/jet/2023/v8i18248
Williams Odiche
Small businesses play a significant role in national development all around the globe. This is explained by the significant amount of employment they generate and the goods and service they render. As such, there financing is of utmost importance. Academics and practitioners have begun to question the implication of microfinance on small business development. An observable sample for this study is the Nigerian economy. The Nigerian government created microfinance banks in 1992 as a community scheme to act as mechanisms for financing sources for diverse small businesses because of the prominence given to this crucial industry. This study therefore investigated empirically if microfinance banks have had the intended effect on small business development. Utilizing secondary data obtained from the Central bank of Nigeria statistical bulletin over the course of the years 1992 to 2021 in Nigeria, the study employed analytical techniques like the unit root test, cointegration, and error correction model in conjunction with other diagnostic tests. The study concludes that microfinance positively and significantly relates with the growth of small businesses in Nigeria, while interest rate had a negative and insignificant influence on small businesses in Nigeria. The study recommends that, microfinance banks should encourage its appropriation of local borrowing in order to increase the country's productive supremacy and remove negative bottlenecks of low-income earners accessing the loan. The interest rate of these loans are exorbitant and needs to be reduced significantly to enable small businesses survive and ensure easy repayment of microcredits.
{"title":"How Important is Microfinance to Small Business Development? the Case of Nigeria","authors":"Williams Odiche","doi":"10.56557/jet/2023/v8i18248","DOIUrl":"https://doi.org/10.56557/jet/2023/v8i18248","url":null,"abstract":"Small businesses play a significant role in national development all around the globe. This is explained by the significant amount of employment they generate and the goods and service they render. As such, there financing is of utmost importance. Academics and practitioners have begun to question the implication of microfinance on small business development. An observable sample for this study is the Nigerian economy. The Nigerian government created microfinance banks in 1992 as a community scheme to act as mechanisms for financing sources for diverse small businesses because of the prominence given to this crucial industry. This study therefore investigated empirically if microfinance banks have had the intended effect on small business development. Utilizing secondary data obtained from the Central bank of Nigeria statistical bulletin over the course of the years 1992 to 2021 in Nigeria, the study employed analytical techniques like the unit root test, cointegration, and error correction model in conjunction with other diagnostic tests. The study concludes that microfinance positively and significantly relates with the growth of small businesses in Nigeria, while interest rate had a negative and insignificant influence on small businesses in Nigeria. The study recommends that, microfinance banks should encourage its appropriation of local borrowing in order to increase the country's productive supremacy and remove negative bottlenecks of low-income earners accessing the loan. The interest rate of these loans are exorbitant and needs to be reduced significantly to enable small businesses survive and ensure easy repayment of microcredits.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135831882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nathalia Elisa Gonçalves Neves, Denise M. R. Salles, D.Sc.
The present study aims to provide initial insight into the quality management system. More precisely, it describes whether and to what extent implementation of Quality Management System according to API Spec Q1 and/or Q2 can impact various companies in the oil and gas industry. A sample of international organizations is surveyed to understand how certifications affect organizational culture, passing through elements such as competitiveness, reputation, organizational performance, costs, and others. In addition to the certification itself, a rigorous and challenging process of implementation, review, restructuring is carried out, involving fundamental elements of the organization. During this stage, technical support becomes essential for a productive consolidation of the required requirements, and later, the improvement scenario is indispensable to maintain all the success factors in order to consolidate a quality management system within the organization. Thus, based on the findings, companies in the oil and gas segment may identify and reflect on the certification benefits to improve their approach to quality management systems, given the observations of managers and operational interviewees.
{"title":"The Impact of American Petroleum Institute Certifications in Quality Management Systems: Analysis of API Spec Q1 and Q2 Certified Organizations","authors":"Nathalia Elisa Gonçalves Neves, Denise M. R. Salles, D.Sc.","doi":"10.22158/jetmm.v5n2p8","DOIUrl":"https://doi.org/10.22158/jetmm.v5n2p8","url":null,"abstract":"The present study aims to provide initial insight into the quality management system. More precisely, it describes whether and to what extent implementation of Quality Management System according to API Spec Q1 and/or Q2 can impact various companies in the oil and gas industry. A sample of international organizations is surveyed to understand how certifications affect organizational culture, passing through elements such as competitiveness, reputation, organizational performance, costs, and others. In addition to the certification itself, a rigorous and challenging process of implementation, review, restructuring is carried out, involving fundamental elements of the organization. During this stage, technical support becomes essential for a productive consolidation of the required requirements, and later, the improvement scenario is indispensable to maintain all the success factors in order to consolidate a quality management system within the organization. Thus, based on the findings, companies in the oil and gas segment may identify and reflect on the certification benefits to improve their approach to quality management systems, given the observations of managers and operational interviewees.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"114 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84603929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is a known fact that tourism is a natural phenomenon that effects equally both the economic and social development of each country. On the other hand, economic development should provide a steady / constant economic growth. If we look at the economy and tourism in the same light it is said that the two phenomena are unified by one of the most important drivers of growth in the world. Economic results expected from tourism should not be valid unless it is done benchmarking analysis of similar tourist destination, because only comparisons with the best, or at least their own kind (meaning the capacity supply) provides valid information. The main objective of this paper is to show how tourism effects of economic development BiH is also given some basic guidelines on what to conceive of future economic activity, and where the potential exists tourist attractions.
{"title":"Management of the Tourism Offer as an Economic Development Function Bosnia and Herzegovina","authors":"A. Vidović","doi":"10.22158/jetmm.v5n2p1","DOIUrl":"https://doi.org/10.22158/jetmm.v5n2p1","url":null,"abstract":"It is a known fact that tourism is a natural phenomenon that effects equally both the economic and social development of each country. On the other hand, economic development should provide a steady / constant economic growth. If we look at the economy and tourism in the same light it is said that the two phenomena are unified by one of the most important drivers of growth in the world. Economic results expected from tourism should not be valid unless it is done benchmarking analysis of similar tourist destination, because only comparisons with the best, or at least their own kind (meaning the capacity supply) provides valid information. The main objective of this paper is to show how tourism effects of economic development BiH is also given some basic guidelines on what to conceive of future economic activity, and where the potential exists tourist attractions.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"133 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76567566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Addressing inequality in income distribution is an important tool to achieve the goal of significantly reducing the gap in living standards by 2025. Among the factors contributing to the widening of income inequality, there are both equity factors related to differences in individual effort and inequality factors related to differences in environment and opportunities. In this context, the key to solving the problem of inequality in income distribution lies in eliminating inequality of opportunity as much as possible, which in turn is predicated on measuring the extent to which inequality of opportunity leads to income inequality. The latest research trend in recent years has been to gradually focus on inequality of opportunity, an important environmental factor affecting income disparity. The scientific measurement and decomposition of the components of inequality of opportunity and their impact outcomes can help achieve inclusive growth with equality of opportunity at its core. The current relevant studies mainly use non-parametric and parametric estimation methods to measure the level of inequality of opportunity, especially the parametric method is more widely used.
{"title":"A Study of Inequality of Opportunity in Income Distribution","authors":"Shiwen Ma","doi":"10.22158/jetmm.v5n1p64","DOIUrl":"https://doi.org/10.22158/jetmm.v5n1p64","url":null,"abstract":"Addressing inequality in income distribution is an important tool to achieve the goal of significantly reducing the gap in living standards by 2025. Among the factors contributing to the widening of income inequality, there are both equity factors related to differences in individual effort and inequality factors related to differences in environment and opportunities. In this context, the key to solving the problem of inequality in income distribution lies in eliminating inequality of opportunity as much as possible, which in turn is predicated on measuring the extent to which inequality of opportunity leads to income inequality. The latest research trend in recent years has been to gradually focus on inequality of opportunity, an important environmental factor affecting income disparity. The scientific measurement and decomposition of the components of inequality of opportunity and their impact outcomes can help achieve inclusive growth with equality of opportunity at its core. The current relevant studies mainly use non-parametric and parametric estimation methods to measure the level of inequality of opportunity, especially the parametric method is more widely used.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82688741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Vietnamese community in Cambodia is facing a difficult and hard life in all aspects, especially since the Cambodian Government issued and implemented Decree No. 129 in August 2017 on the revocation and cancellation of Cambodian administrative documents that Cambodia deemed abnormal holding and using by foreigners. Accordingly, most Vietnamese people live in Cambodia for a long time, even for five to six generations, have been affected by the confiscation of all documents proving their legal status in Cambodia. As results of the implementation of this Decree, more than 90% of people of Vietnamese origin are considered immigrants, so they hardly enjoy any rights. Because they do not have documents to prove their legal status, people of Vietnamese origin cannot own property and means of production, have difficulty in accessing jobs, and especially their children born in Cambodia cannot go to Cambodian schools.Besides, along with low education level, temporary life, no expertise, no capital and production means, a large percentage of Vietnamese people in Cambodia have extremely difficult lives. Their per capita income is much lower than the Cambodia’s national average. Many of them live in poverty and vulnerability.Based on the results of the survey conducted in Cambodia by the research team, this article examines and evaluates the current economic situation of the Vietnamese community in Cambodia. The findings strongly confirm the above assessment.
{"title":"Current Situation of Economic Life of Vietnamese Community in Cambodia: A Survey’s Results","authors":"Assoc. Prof. Dr. Nguyen Huy Hoang","doi":"10.22158/jetmm.v5n1p49","DOIUrl":"https://doi.org/10.22158/jetmm.v5n1p49","url":null,"abstract":"The Vietnamese community in Cambodia is facing a difficult and hard life in all aspects, especially since the Cambodian Government issued and implemented Decree No. 129 in August 2017 on the revocation and cancellation of Cambodian administrative documents that Cambodia deemed abnormal holding and using by foreigners. Accordingly, most Vietnamese people live in Cambodia for a long time, even for five to six generations, have been affected by the confiscation of all documents proving their legal status in Cambodia. As results of the implementation of this Decree, more than 90% of people of Vietnamese origin are considered immigrants, so they hardly enjoy any rights. Because they do not have documents to prove their legal status, people of Vietnamese origin cannot own property and means of production, have difficulty in accessing jobs, and especially their children born in Cambodia cannot go to Cambodian schools.Besides, along with low education level, temporary life, no expertise, no capital and production means, a large percentage of Vietnamese people in Cambodia have extremely difficult lives. Their per capita income is much lower than the Cambodia’s national average. Many of them live in poverty and vulnerability.Based on the results of the survey conducted in Cambodia by the research team, this article examines and evaluates the current economic situation of the Vietnamese community in Cambodia. The findings strongly confirm the above assessment.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78417798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the continuous improvement of the level of electronic data and network technology, the new media industry based on electronic data technology is gradually emerging. The new media is accepted and used by more and more people with its many advantages. The new media marketing is the inevitable choice of scientific and technological progress in the new era. The new media not only diversifies the way enterprises publicize their brands, but also reduces the success of marketing. The new media makes communication with consumers more interactive, which is conducive to achieving more effective communication effect. Through the new media, enterprises can achieve more interaction with audiences and collect more feedback information. The new media marketing allows consumers to occupy a dominant position. In this era that advocates experience, participation and individuation, consumers’ personalized needs are more easily satisfied. This paper mainly discusses the concept and characteristics of the new media, which not only brings new opportunities to enterprise marketing, but also brings some problems and challenges to enterprises. In this regard, this paper puts forward the corresponding countermeasures of enterprise marketing in the new media era to provide reference for relevant enterprises or merchants to carry out marketing.
{"title":"Opportunities, Challenges and Countermeasures of Enterprise Marketing in the new media era","authors":"Jingwu Yao, Liwen Yao","doi":"10.22158/jetmm.v5n1p38","DOIUrl":"https://doi.org/10.22158/jetmm.v5n1p38","url":null,"abstract":"With the continuous improvement of the level of electronic data and network technology, the new media industry based on electronic data technology is gradually emerging. The new media is accepted and used by more and more people with its many advantages. The new media marketing is the inevitable choice of scientific and technological progress in the new era. The new media not only diversifies the way enterprises publicize their brands, but also reduces the success of marketing. The new media makes communication with consumers more interactive, which is conducive to achieving more effective communication effect. Through the new media, enterprises can achieve more interaction with audiences and collect more feedback information. The new media marketing allows consumers to occupy a dominant position. In this era that advocates experience, participation and individuation, consumers’ personalized needs are more easily satisfied. This paper mainly discusses the concept and characteristics of the new media, which not only brings new opportunities to enterprise marketing, but also brings some problems and challenges to enterprises. In this regard, this paper puts forward the corresponding countermeasures of enterprise marketing in the new media era to provide reference for relevant enterprises or merchants to carry out marketing.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76507515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-15DOI: 10.56557/jet/2023/v8i18156
Trang Thi Thu Dien
This study assessed the situation and analyzed the factors affecting the export potential of Ham Yen orange. This study conducted a survey using the questionnaire for 50 people, who are stakeholders in the value chain of Ham Yen oranges. The study results show that Tuyen Quang province has many potentials and advantages to develop export-oriented Ham Yen orange production. Specifically on area, productivity, and output of oranges to increase rapidly. Oranges are good quality with famous brands. The selling price is low, ensuring competitiveness; and there are many natural – economic-social factors favorable for the development of export-oriented Ham Yen orange production. However, the study also identified many difficulties and challenges. In order to develop Ham Yen orange production to meet export requirements. It is necessary to implement synchronous solutions like strongly shifting the area of orange cultivation in the direction of meeting standards as follows VietGAP, organic oranges, EuroGAP, GlobalGAP ...; Application of science and technology in the stage of varieties, planting, care, harvesting and transportation of oranges. Investment in transport, infrastructure, irrigation, wholesale market, cold storage, and factory for preliminary processing, packing, and exporting products. Supporting capital, market information, training, and transfer of science and technology to orange growers; would strengthen linkages in the growth and market of their fruit, especially with enterprises that purchase, preserve, process, and export fruits.
{"title":"Export Potential of Ham Yen Oranges","authors":"Trang Thi Thu Dien","doi":"10.56557/jet/2023/v8i18156","DOIUrl":"https://doi.org/10.56557/jet/2023/v8i18156","url":null,"abstract":"This study assessed the situation and analyzed the factors affecting the export potential of Ham Yen orange. This study conducted a survey using the questionnaire for 50 people, who are stakeholders in the value chain of Ham Yen oranges. The study results show that Tuyen Quang province has many potentials and advantages to develop export-oriented Ham Yen orange production. Specifically on area, productivity, and output of oranges to increase rapidly. Oranges are good quality with famous brands. The selling price is low, ensuring competitiveness; and there are many natural – economic-social factors favorable for the development of export-oriented Ham Yen orange production. However, the study also identified many difficulties and challenges. In order to develop Ham Yen orange production to meet export requirements. It is necessary to implement synchronous solutions like strongly shifting the area of orange cultivation in the direction of meeting standards as follows VietGAP, organic oranges, EuroGAP, GlobalGAP ...; Application of science and technology in the stage of varieties, planting, care, harvesting and transportation of oranges. Investment in transport, infrastructure, irrigation, wholesale market, cold storage, and factory for preliminary processing, packing, and exporting products. Supporting capital, market information, training, and transfer of science and technology to orange growers; would strengthen linkages in the growth and market of their fruit, especially with enterprises that purchase, preserve, process, and export fruits.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77833402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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