Redesigning the marketing department can offer a sweet surprise of savings. Long Beach (CA) Memorial Hospital revamped its marketing operations as an afterthought to a hospitalwide reengineering effort. Little did they know they could slash close to $1 million out of their advertising and marketing budget and redesign job functions to meet the changes taking shape within the entire facility. Learn their cost-saving secrets.
DATA BENCHMARKS: Seeking an effective way to let their physicians know their costs were too high and LOS too long, managers at two New York health care organizations began profiling the physicians by using data the physicians themselves deemed most appropriate. Find out what data they selected. And review samples of the reports they prepare for their physicians. It's all part of a new book from the publisher of CRR.
Imaging departments offer great potential for cost reductions. That's what Baptist Hospital of Miami found out when they put their operation under the microscope and solicited assistance from some of their vendors. By paying attention to the details, the hospital reduced costs by more than $500,000 a year. Find out how.
Partnering with outside organizations to reengineer a hospital function can be tricky if it's not well executed. MedCenter Hospital in Marion, OH, played its cards right and got an outside physician clinic to be a key player in helping a task force redesign the preadmission process for the hospital's outpatient surgeries. The new and improved system boosted the number of monthly outpatient surgeries, resulting in increased revenue for the hospital.
DATA BENCHMARKS: Good news on the hospital cost front for 1997: Hospitals and health systems continued their three-year pace of keeping costs down, according to the American Hospital Association's annual survey of more than 5,000 hospitals and health systems. Find out what the survey results revealed.
Ohio hospital reduces admissions for complicated heart attack, thanks to PRO's benchmark project. Cuyahoga Falls General Hospital was surprised when redesigning the way patients are identified as candidates for TPA and other thrombolytic drug therapies resulted in fewer admissions for complicated heart attack. Learn how the revamped system easily can be employed at other hospitals.
Smile training for the emergency department? An increasingly popular customer service training program for physicians and staff in the emergency department teaches how to improve personal interactions with patients. Without focusing on how patients are treated beyond their medical ailments, course developers warn, hospitals may be alienating patients who might decide not to pay their hospital bill or might take their business elsewhere in the future.
Revamping food service can take a big bite out of costs. Saint Francis Medical Center in Peoria, IL, jump-started a hospitalwide redesign program by tapping a benchmarking firm and saved $2 million in food services alone. Learn how the hospital identified savings opportunities and maximized that potential by coming up with some creative alternatives to business as usual.
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