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INTERNAL MARKETING AND HUMAN RESOURCES MANAGEMENT – A SIMPLE RELATIONSHIP OR AN IN-DEPTH SYNERGIC EFFECT? 内部营销与人力资源管理——简单关系还是深度协同效应?
Pub Date : 2022-12-20 DOI: 10.56043/reveco-2022-0033
Mircea Fuciu, A. Șerban
Internal Marketing and Human Resources Management seem to be two different concepts, but at the same time they are working towards the same overall goal: “satisfied employees that promote the company’s products or services as well as its values, mission and principles”. The current paper is a brief literature review which aims to bring a better understanding of the symbiotic relationship between the two concepts, and which should become the spring board of further research in the matter, at least for the Romanian business world. We are underlining concepts, common elements and some human resources management strategies and directions that is implemented, in this everchanging, technology based and highly competitive business environment, should bring about satisfied and loyal employees which that are the main assets in the promotional activity of ones company.
内部营销和人力资源管理似乎是两个不同的概念,但同时他们都朝着同一个总体目标努力:“满意的员工,促进公司的产品或服务,以及公司的价值观、使命和原则”。当前的论文是一篇简短的文献综述,旨在更好地理解这两个概念之间的共生关系,并应成为进一步研究此事的跳板,至少对罗马尼亚商界来说。我们正在强调的概念,共同的元素和一些人力资源管理战略和方向是实施,在这个不断变化的,以技术为基础的和高度竞争的商业环境中,应该带来满意和忠诚的员工,这是一个公司的促销活动的主要资产。
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引用次数: 0
THE POWER OF EFFECTIVE COMMUNICATION. STRATEGIES, TECHNIQUES AND CHANGES IN BUSINESS COMMUNICATION 有效沟通的力量。商务沟通的策略、技巧和变化
Pub Date : 2022-12-20 DOI: 10.56043/reveco-2022-0041
Sorin Terchilă
More than ever, in this period it is very important to communicate effectively, on a personal and professional level. We have to find the most useful methods and techniques for the information we want to transmit or receive. After 2020, many aspects have changed in the communication process, especially in the field of business communication. The existing communication strategy in 2022 is no longer the same as in 2019, for most people, private companies or public institutions. The way we communicate with family, with employees, with clients, with suppliers, with pupils, with students has changed a lot. The most important changes in the communication process were generated by the pandemic, war and other crisis situations that had effects on people and companies. The main objective of this research work is to emphasize the importance of efficiency in the communication process and also the power that information transmitted or received in real time can have. To identify the results, I included the analysis of documents, official surveys and studies published in the field. Also, I discussed with communication specialists and entrepreneurs in the field of communication, in order to obtain the most relevant solutions regarding this subject. As preliminary results, the following can be mentioned: the transmission and reception of information in real time together with the feedback in real time can be real solutions for solving problems related to (business) communication, within private companies and public institutions. The communication process is at a different level, compared to the past period, from many points of view. People and companies have changed the way they communicate, they have changed the channels through which they communicate, they have even changed the frequency with which they communicate. The key words for the period we are in can be: adaptation and efficiency.
在这个时期,在个人和专业层面上进行有效的沟通比以往任何时候都更加重要。我们必须为我们想要传递或接收的信息找到最有用的方法和技术。2020年后,传播过程中的许多方面都发生了变化,尤其是在商务传播领域。对于大多数人、私营企业或公共机构来说,2022年的现有传播策略与2019年不再相同。我们与家人、员工、客户、供应商、学生的沟通方式发生了很大变化。传播过程中最重要的变化是由于大流行病、战争和其他对个人和公司产生影响的危机局势。本研究工作的主要目的是强调通信过程中效率的重要性,以及实时传输或接收信息所具有的力量。为了确定结果,我对该领域发表的文件、官方调查和研究进行了分析。我还与传播领域的专家和企业家进行了讨论,以获得与这个主题最相关的解决方案。作为初步结果,可以提到以下几点:信息的实时传输和接收以及实时反馈可以真正解决私营公司和公共机构中与(业务)沟通相关的问题。从许多角度来看,与过去相比,沟通过程处于不同的水平。人们和公司已经改变了他们沟通的方式,他们改变了沟通的渠道,他们甚至改变了沟通的频率。我们所处时期的关键词可以是:适应和效率。
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引用次数: 1
EMPIRICAL STUDY ON THE FINANCING OF THE DEFENSE IN STATES OF THE EUROPEAN UNION, NATO MEMBERS 欧盟、北约成员国国防经费筹措的实证研究
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0034
A. Huseraș, N. Balteș
In the economic policy of the European Union, the expenses for the defence and security of the Community bloc must be correctly delimited. NATO s functioning, strengthened over seven decades, can be maintained at immediate response, only by the existence of adequate financial, human, material, logistical or other resources necessary to achieve the military capabilities established by agreements. Starting from this desideratum, the question arises: what is the cost of maintaining peace, borne by EU citizens?The paper aims at a theoretical and pragmatic approach to highlight the practice used in NATO financing, the financial contribution of EU member states and the interest shown in financing their own defence budgets. NATO membership is the guarantee of national defence and the maintenance of peace and the responsibility for defence, security and safety remains with each Member State. The way in which Member States comply with NATO recommendations, ensure adequate funding, employ well-trained staff, have high-performance defence equipment and infrastructure, and contribute to peacekeeping.The study, based on the literature review, information from reports and economic situations provided by NATO, Eurostat, Globalfirepower, Sipri, as well as other open sources, was conducted for a number of 21 EU member states that are part of the NATO, in the period 2010-2019. The study starts from two research hypotheses. These assumptions are followed by the implementation of the recommendations of the 2014 Wales summit. At the same time, we aimed to highlight the efficiency and effectiveness of defence expenditures.The conclusion from the research highlights that, the level of allocations to the defence budget is influenced by the options of political decisions, rather than analysis based on economic indicators and the level of expenditures made from defence budgets for the purchase of military equipment, is affected by the size of the military and implicitly by personnel costs.
在欧洲联盟的经济政策中,必须正确界定共同体集团的防务和安全费用。北约的职能在过去七十年中得到了加强,只有在有充分的财政、人力、物资、后勤或其他必要资源来实现协议所规定的军事能力的情况下,才能保持即时反应。从这一愿望出发,问题就出现了:由欧盟公民承担的维持和平的成本是多少?本文旨在以理论和实用的方法来突出北约融资中使用的实践,欧盟成员国的财政贡献以及为自己的国防预算融资所显示的兴趣。北约成员资格是国防和维持和平的保证,防务、安全和安全的责任仍然属于每一个会员国。会员国遵守北约建议、确保充足资金、雇用训练有素的工作人员、拥有高性能国防设备和基础设施以及为维持和平作出贡献的方式。该研究基于文献综述、北约、欧盟统计局、全球火力、斯德哥尔摩国际和平研究所以及其他公开来源提供的报告和经济形势信息,在2010-2019年期间对北约的21个欧盟成员国进行了研究。这项研究从两个研究假设开始。在这些假设之后,将落实2014年威尔士首脑会议的建议。与此同时,我们的目的是强调国防开支的效率和效力。研究的结论突出表明,国防预算的拨款水平受到政治决定的选择的影响,而不是基于经济指标的分析,而国防预算中用于购买军事装备的支出水平受到军队规模的影响,并隐含地受到人事费用的影响。
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引用次数: 0
THE RELATIONSHIP BETWEEN TAXATION AND ECONOMIC GROWTH. STUDY CASE: CEE COUNTRIES 税收与经济增长之间的关系。研究案例:中东欧国家
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0023
Loredana Andreea Chițoiu, D. Ungureanu
Economists argue that macroeconomic activity can be affected differently, through direct taxes and indirect taxes. the impact of tax levies on the economy is contradictory, there are studies that show their negative influence, and others support the positive influence of taxes on the economy of a state. These debates and contradictory results are a consequence of the way of using fiscal policy instruments, within each state, but also of the level of development, as well as of the research method used and the variables included in the model. The objective of the present research refers to the investigation of the impact of tax revenues, but also of social security contributions on the gross domestic product, the main measure of the size of the economy. The reference period within the panel study, it covers the years q12005-q42020, and the empirical results cover both developing and developed nations in the CEE. The choice of year 2005 as the starting period is motivated by highlighting the period before and after the economic-financial crisis, regarding the analysis of the existing interaction between the fiscal system and the economy of the states in the sample. The research methodology involves the study of three heterogeneous panel groups. The analysis method is the random effect panel regression, on the basis of which it was demonstrated that there are significant and positive correlations between the fiscal variables and the gross domestic product. The research results draw attention to the fact that the fiscal effect on the economic growth is lower, but not negligible, in relation to other influencing factors, which were not taken into account in the present analysis.
经济学家认为,通过直接税和间接税,可以对宏观经济活动产生不同的影响。税收对经济的影响是矛盾的,有研究表明其负面影响,而其他研究则支持税收对国家经济的积极影响。这些争论和相互矛盾的结果是每个国家使用财政政策工具的方式的结果,也是发展水平的结果,以及所使用的研究方法和模型中包含的变量的结果。本研究的目的是调查税收收入和社会保障缴款对国内生产总值的影响,国内生产总值是衡量经济规模的主要指标。小组研究的参考期为2005年至2020年第四季度,实证结果涵盖了中东欧的发展中国家和发达国家。选择2005年作为起始年份的动机是为了突出经济金融危机前后的时期,以分析样本中各州财政制度与经济之间存在的相互作用。研究方法涉及三个异质小组的研究。分析方法为随机效应面板回归,在此基础上证明了财政变量与国内生产总值之间存在显著的正相关关系。研究结果表明,相对于其他影响因素,财政对经济增长的影响较小,但不可忽略,而这些因素在本文的分析中并没有考虑到。
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引用次数: 0
OUTSOURCING OF TAX SERVICES: THE CASE OF ROMANIA 税务服务外包:罗马尼亚的案例
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0025
Adrian Isip
Taxation is an important component of the business strategy and every person and company would like to pay lower taxes and still be compliant with the fiscal legislation. This paper investigates the outsourcing of tax services for natural persons, SMEs and large companies. We employed a qualitative approach using Core competences theory as theoretical framework, business environment from Romania as context and semi-structured interviews as research method. The interviews involved accounting firms and clients. The results indicated that in case of tax services outsourcing, external accountants and tax advisors help their clients to make the tax planning, improve their compliance and reduce the tax risks. Natural persons often outsource the tasks regarding taxation due to a lack of time and expertise. Outsourcing of tax services like outsourcing of accounting services is very common in small companies and smaller medium-sized enterprises for cost reduction reasons and their main interest is to comply with the fiscal law and lessen their tax burden. In larger medium-sized enterprises and large corporations the volume, variety and complexity of transactions are high and because of that so are the tax risks. In order to mitigate the tax risks, avoid fines and penalties, some of these companies resort also to external tax services such as verification or preparation of tax returns, tax reviews, ongoing support on fiscal issues, assistance and representation during fiscal inspections. International companies regardless of their size are more open to collaborate with external accountants and tax advisors. Due to recent introduction of SAF-T as declarative obligation, companies expect an increase in their tax compliance costs since they have to employ external support in a greater extent. Showing, the importance and the role of external accountants and tax advisors for persons and companies running businesses in Romania represents the main contribution of our study.
税收是商业战略的重要组成部分,每个人和公司都希望缴纳更低的税,同时仍然遵守财政立法。本文对自然人、中小企业和大公司的税务服务外包进行了研究。我们采用了定性方法,以核心竞争力理论为理论框架,罗马尼亚的商业环境为背景,半结构化访谈为研究方法。采访涉及会计师事务所和客户。结果表明,在税务服务外包的情况下,外部会计师和税务顾问可以帮助客户进行税务筹划,提高其合规性,降低税务风险。由于缺乏时间和专业知识,自然人经常外包有关税收的任务。像会计服务外包这样的税务服务外包在中小企业中非常普遍,主要是出于降低成本的原因,他们的主要利益是遵守财政法律,减轻税收负担。在较大的中型企业和大型企业中,交易的数量、种类和复杂性都很高,因此税收风险也很高。为了降低税务风险,避免罚款和处罚,其中一些公司还求助于外部税务服务,如核查或准备纳税申报表、税务审查、对财务问题的持续支持、在财务检查期间的协助和代表。无论规模大小,跨国公司都更愿意与外部会计师和税务顾问合作。由于最近引入了saft作为声明性义务,企业预计其税务合规成本将增加,因为它们必须在更大程度上雇用外部支持。外部会计师和税务顾问对在罗马尼亚经营业务的个人和公司的重要性和作用是我们研究的主要贡献。
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引用次数: 0
THE CLASSIC FORM OF THE RELATIVE STRENGTH INDEX (RSI) AND THE CRYPTOCURRENCY EGLD 相对强弱指数(rsi)的经典形式和加密货币egld
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0027
A. Moroșan
In this paper we will present the way the classical form of the relative strength index (RSI) functions on the Romanian cryptocurrency named EGLD. We will study the signals given to us by the values taken by RSI and the result obtained by us when we followed those signals. The period taken into consideration will cover the whole period since we can analyse the evolution of the price of EGLD taking into consideration the data published on the site Yahoo Finance so, the period that we will consider will be of almost three years. At the end of the paper we will present some concluding remarks about the classical forms of the technical analysis indicators and their actual capacity to give true or false signals regarding the totally new category of cryptocurrencies. The main scope of our paper is to verify if one of the most well-known and used old technical analysis indicator functions now as it should and could be used on a very young category of finance: the cryptocurrencies exemplified with the Romanian EGLD. In our research, we will analyse, at the end of it, whether higher yields can be obtained by using the RSI compared to those which result from applying the buy and hold strategy. In other studies that we will publish we will verify if other forms of the relative strength index resulted from its classical form adapted to all the information the market currently offers function better. The actual study empirically tests the RSI and the buy and hold strategy on the same set of data.
在本文中,我们将介绍相对强度指数(RSI)在罗马尼亚加密货币EGLD上的经典形式。我们将研究RSI的值给我们的信号,以及当我们遵循这些信号时得到的结果。考虑到的时期将涵盖整个时期,因为我们可以分析EGLD价格的演变,并考虑到雅虎财经网站上发布的数据,因此,我们将考虑的时期将是近三年。在本文的最后,我们将对技术分析指标的经典形式及其对全新加密货币类别给出真实或虚假信号的实际能力进行一些总结。我们论文的主要范围是验证最著名和最常用的旧技术分析指标之一现在是否应该并且可以用于一个非常年轻的金融类别:以罗马尼亚EGLD为例的加密货币。在我们的研究中,我们将分析,在它结束时,是否可以通过使用RSI获得更高的收益,而不是使用购买并持有策略的收益。在我们即将发表的其他研究中,我们将验证由其经典形式产生的其他形式的相对强度指数是否能更好地适应当前市场提供的所有信息。实际研究在同一组数据上对RSI和买入持有策略进行了实证检验。
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引用次数: 0
A CROSS-REGIONAL STUDY OF THE ECONOMIC REALITIES OF THE ROMANIAN RURAL ENVIRONMENT 罗马尼亚农村环境经济现实的跨区域研究
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0021
Diana-Maria Branga
The focus of the contemporary world is on technological development and advances in artificial intelligence. However, another reality exists in the form of the rural environment, which constitutes a crucial aspect of the economy and is considered by some the backbone of the economy. The aim of this study is to conduct a thorough examination of the Romanian rural environment, with a particular emphasis on understanding the economic characteristics of its four macro-regions. The results of this research highlight and emphasize the significant differences between them through different criteria such as GDP, poverty rates, access to healthcare and education and agriculture production. The results showed major disparities between the rural environment of the 4 macro-regions.
当今世界的焦点是技术发展和人工智能的进步。然而,另一个现实是以农村环境的形式存在的,它构成经济的一个关键方面,并被一些人认为是经济的支柱。本研究的目的是对罗马尼亚农村环境进行彻底检查,特别强调了解其四个宏观区域的经济特征。这项研究的结果通过不同的标准,如国内生产总值、贫困率、获得医疗保健和教育的机会以及农业生产,突出和强调了它们之间的重大差异。结果表明,4个宏观区域的农村环境存在较大差异。
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引用次数: 0
SHORT FOOD CHAINS ON THE VIA TRANSILVANICA - TERRA SAXORUM, OPPORTUNITY TO DEVELOPSUSTAINABLE RURAL TOURISM transilvanica - terra上的短食物链,发展可持续乡村旅游的机会
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0028
V. Nicula, S. Spanu
Via Transilvanica is a road that breaks the barriers between generations and cultures. Also called the road that unites, Via Transilvanica is a fascinating journey with stories about diversity, about landscapes that gradually reveal themselves during the journey. The places crossed by the Via Transilvanica are different, just as the people who choose to cross this route or who live along it are also different. The Via Transilvanica route, in its 1400 km length, is divided into seven historical and cultural regions: Bucovina, Tinutul de Sus, Terra Siculorum, Terra Saxonum, Terra Dacica, Terra Banatica and Terra Romana. Throughout this route, the local gastronomy is varied, sprinkled with traditional dishes and with the possibility of purchasing local products through short food chains. In the south of Mureș county, on the border with Brașov and Sibiu counties, Via Transilvanica runs through an area where the short food chain Bucate din vecinătate operates, which promotes well-known domestic products as well as culinary innovations. The gastronomic events in Saschiz have crossed the borders of the area, the Rhubarb Festival being known at the national level. In the north of Sibiu county, the Bucate din Proximitate cooperative aims to facilitate cooperation between local producers in the Mediașului Plateau and consumers in the county. The Food Hub also operates in Sibiu county, which markets the products of local producers through a short food chain.The products are accompanied by the manufacturer s contact details as a guarantee of quality. In this way, the consumer has the certainty of the authenticity of traditional local products. The Terra Saxona route on Via Transilvanica is an opportunity for local producers to promote their traditional local values and capitalize on the multi-ethnic gastronomic heritage.
通过特兰西瓦尼察是一条道路,打破了代际和文化之间的障碍。“特兰西瓦尼卡之路”也被称为“团结之路”,这是一段迷人的旅程,充满了关于多样性的故事,关于在旅程中逐渐揭示自己的风景。特兰西瓦尼察大街穿过的地方各不相同,就像选择穿过这条路或沿着这条路生活的人也各不相同一样。特兰西瓦尼察之路全长1400公里,分为七个历史和文化区域:布科维纳、蒂努图尔·德苏斯、西库勒姆、撒克逊姆、达西卡、巴纳蒂卡和罗马。在这条路线上,当地的美食是多种多样的,点缀着传统菜肴,并有可能通过短食物链购买当地产品。在穆列斯特县南部,与Brașov和锡比乌县接壤,特兰西瓦尼察大道穿过一个地区,在那里经营着短食物链Bucate din vecinucci,它促进了知名的国内产品和烹饪创新。萨奇茨的美食活动已经跨越了这个地区的边界,大黄节在全国范围内都很有名。在锡比乌县北部,buate din Proximitate合作社旨在促进Mediașului高原当地生产者与该县消费者之间的合作。食品中心还在锡比乌县开展业务,通过短食物链销售当地生产商的产品。产品附有制造商的联系方式,以保证质量。这样,消费者对当地传统产品的真实性就有了确定性。特兰西瓦尼察大街上的特拉萨克森纳路线为当地生产者提供了一个机会,以促进他们的传统当地价值观,并利用多民族的美食遗产。
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引用次数: 0
UNDERFUNDING OF THE HEALTH SYSTEM IN ROMANIA 罗马尼亚卫生系统资金不足
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0026
Sebastian Mezei, Alma Pentescu
Although health spending has increased in Romania, the budget allocation for health, compared to the gross domestic product, is among the lowest in Europe, specifically, in 2019, lower on average by 4.69% compared to the European average and by 6.08% compared to Germany, the country with the highest budget allocation for health. Every year, Romania s mortality rate is among the highest in the European Union, each time above the EU average and in last place in terms of treatable causes of mortality, which does show that the national health system fails to provide the necessary services, among the main causes being underfunding and inefficient use of allocated financial resources. The effects of the underfunding of the health system in Romania are highlighted in the statistics of the European Union level, the life expectancy at birth as well as the unsatisfied needs regarding the medical services ranked far worse than the European average. As part of this paper, a qualitative and quantitative research has been done which highlights the existence of direct relationships between the underfunding of the Romanian health system and the ability to provide citizens with adequate medical services. A comparative analysis of the level of funding in EU countries is conducted in regards to the best performing health systems, which have a direct impact on the health of the population and the situation in Romania.
尽管罗马尼亚的卫生支出有所增加,但与国内生产总值相比,卫生预算拨款在欧洲是最低的,特别是在2019年,与欧洲平均水平相比平均低4.69%,与卫生预算拨款最高的国家德国相比平均低6.08%。每年,罗马尼亚的死亡率都是欧洲联盟最高的国家之一,每次都高于欧盟平均水平,在可治疗的死亡原因方面排名最后,这确实表明国家卫生系统未能提供必要的服务,主要原因之一是资金不足和分配的财政资源使用效率低下。欧洲联盟一级的统计数据突出了罗马尼亚卫生系统资金不足的影响,出生时的预期寿命以及医疗服务方面未得到满足的需求远远低于欧洲平均水平。作为本文的一部分,进行了定性和定量研究,强调罗马尼亚卫生系统资金不足与向公民提供充分医疗服务的能力之间存在直接关系。对欧盟国家中表现最好的卫生系统的供资水平进行了比较分析,这些系统对罗马尼亚人民的健康和局势有直接影响。
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引用次数: 0
SERVANT LEADERSHIP AS AN IMPORTANT CHARACTERISTIC FOR BASKETBALL COACHES AND BUSINESS LEADERS 仆人式领导是篮球教练和商业领袖的重要特征
Pub Date : 2022-10-02 DOI: 10.56043/reveco-2022-0022
Vlad-Alexandru Branga
Business and basketball organizations, although different from the point of view of their activity, have various similar characteristics. One of these characteristics is the fact that leaders can be found in both business and basketball teams. In addition, leadership is a much-researched aspect in both areas. The article focuses on servant leadership as it can help coaches and business leaders become more effective, it can allow them to help develop others more efficiently and thus, it can help them in gaining the trust of their followers, which can then lead to an improvement on the part of the team´s performance. That is why the aim of this paper is to provide an insight into how and why servant leadership can be considered an important characteristic for basketball coaches, business leaders and their respective organizations. By undergoing a literature review analysis on the topic of servant leadership in basketball and business, various similar aspects between coaches and business leaders have been identified. The results show that basketball coaches and business leaders are more easily followed, trusted, and respected if they apply a servant leadership style. More so, as some researchers pointed out, this servant leadership characteristic of basketball coaches and business leaders is yet to be fully accepted as a model for successful leadership in sport and not enough research has been undergone in order to examine how servant leadership affects the organizational culture. This can be considered as the main reason why further research on the topic is needed.
商业和篮球组织虽然从活动的角度来看有所不同,但却有各种相似的特点。其中一个特点是,在商业和篮球队中都可以找到领导者。此外,领导力在这两个领域都得到了广泛的研究。这篇文章的重点是仆人式领导,因为它可以帮助教练和商业领袖变得更有效,它可以让他们帮助更有效地发展他人,因此,它可以帮助他们获得追随者的信任,这可以导致团队表现的改善。这就是为什么本文的目的是提供一个洞察如何以及为什么仆人式领导可以被认为是篮球教练,商业领袖和他们各自的组织的重要特征。通过对篮球和商业中的仆人式领导进行文献回顾分析,可以确定教练和商业领袖之间的各种相似方面。结果表明,如果篮球教练和商业领袖采用仆人式领导风格,他们更容易被追随、信任和尊重。更重要的是,正如一些研究人员指出的那样,篮球教练和商业领袖的这种仆人式领导特征尚未被完全接受为成功的体育领导模式,并且没有进行足够的研究来检验仆人式领导如何影响组织文化。这可以被认为是需要进一步研究该主题的主要原因。
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引用次数: 0
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Revista economica
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