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Design management review最新文献

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Pub Date : 2024-07-16 DOI: 10.1111/drev.12305
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引用次数: 0
How Can I Be an Antiracist Designer? Design with Intent: Four Antiracist Design Principles to Guide You 如何成为一名反种族主义设计师?用心设计:指导您的四项反种族主义设计原则
Pub Date : 2024-07-16 DOI: 10.1111/drev.12401
Christopher Rudd

Design knows very well how to be racist and how to make racism digestible for society.

Design has long struggled to get a seat at the table, but how can designers best use that position to serve the underserved and create products and services that are antiracist?

长期以来,设计一直在努力争取一席之地,但设计师如何才能最好地利用这一地位为得不到充分服务的人服务,并创造出反种族主义的产品和服务呢?
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引用次数: 0
President's Letter 主席致辞
Pub Date : 2024-07-16 DOI: 10.1111/drev.12304
CAROLE BILSON PRESIDENT, DMI
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引用次数: 0
Choose a Team, not a Firm 选择团队而非公司
Pub Date : 2024-07-16 DOI: 10.1111/drev.12402
Scott Lerman

The final choice of partner should be centered on evaluating how well they understand what you need to accomplish, the approach they recommend to achieve your goals, and a true sense of what will it be like to work with them.”

CEO, global brand consultancy

As companies seek consultancies to help them create and evolve their brands, how do they choose the right partner? An industry insider shares his expertise about the process.

在最终选择合作伙伴时,应重点评估他们对你需要实现的目标的理解程度、他们建议的实现目标的方法,以及与他们合作的真实感受。一位业内人士分享了他在这一过程中的专业知识。
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引用次数: 0
Empowering Design in Revigrés: The Strategic Influence of the Chief Design Officer on an Organization's Future 在Revigrés赋予设计权力:首席设计官对组织未来的战略影响
Pub Date : 2024-05-24 DOI: 10.1111/drev.12398
Gisela Pinheiro, Teresa Franqueira

By leveraging the CDO's role, Revigrés can drive innovation, enhance competitiveness, and position itself as a leader in the design-driven economy.

The presence of design leadership gives an organization an edge in driving innovation and strategic decision-making in addition to enhancing its competitiveness.

通过发挥 CDO 的作用,Revigrés 可以推动创新,提高竞争力,并将自己定位为设计驱动型经济中的领导者。
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引用次数: 0
People-Centered Collaboration 以人为本的合作
Pub Date : 2024-05-24 DOI: 10.1111/drev.12396
Dr. Janett Adler

Bringing together what is humanly desirable, economically viable, and technologically feasible leads to innovation.

When developing innovative products and services, a human-centered design approach powered by a team that is flexible and dynamic ensures that people's needs are served.

在开发创新产品和服务时,以人为本的设计方法和一个灵活、充满活力的团队可以确保满足人们的需求。
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引用次数: 0
Exploring the Feasibility of AI-Generated Logo Concepts 探索人工智能生成徽标概念的可行性
Pub Date : 2024-05-24 DOI: 10.1111/drev.12394
Eric M. Olson, Kira C. Olson

AI-powered platforms such as ChatGPT, boast capabilities to generate content across various domains, raising the question of whether they can extend their proficiency to logo concept design.

The potential for automated logo concept generation has garnered significant attention in the digital era where brand recognition and differentiation are paramount for competitive advantage.

人工智能平台(如 ChatGPT)拥有跨领域生成内容的能力,这就提出了一个问题:它们能否将其熟练程度扩展到徽标概念设计中?在品牌识别和差异化对竞争优势至关重要的数字时代,自动生成徽标概念的潜力已引起广泛关注。
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引用次数: 0
Do You See What I See? A personal account of several seismic shifts in design 你看到我所看到的了吗?设计领域数次重大变革的亲身经历
Pub Date : 2024-05-24 DOI: 10.1111/drev.12395
Nathan Felde

It seems clear that the high ground for human designers will be enjoyed by those with boundless curiosity and exquisite perception.

Technology has brought enormous change to the field of design, and another seismic wave looms with the advent of AI tools. Where might it take design in the future?

技术给设计领域带来了巨大的变化,而随着人工智能工具的出现,另一场地震即将来临。未来,人工智能将把设计带向何方?
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引用次数: 0
The Power of Setting Clear Project Goals 制定明确项目目标的力量
Pub Date : 2024-05-24 DOI: 10.1111/drev.12393
Kevin McCullagh

Like using a camera, framing provides both perspective and focus.

While it's true that AI has the potential to increase productivity and accelerate many facets of the design process, it can only do so if it's focused on the right problems.

就像使用照相机一样,取景可以提供视角和焦点。虽然人工智能确实有潜力提高生产率并加速设计流程的许多方面,但它只有在专注于正确的问题时才能做到这一点。
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引用次数: 0
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Pub Date : 2024-05-24 DOI: 10.1111/drev.12302
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引用次数: 0
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Design management review
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