Pwy sy’n dlawd yng Nghymru heddiw a sut cynrychiolir tlodi yn y cyfryngau? Sut ffilmio gyda pharch person llwglyd sy’n bwyta? Sut cadw’r pellhad a ofynnwyd a dweud y stori ar yr yn bryd? Ddylai’r cyfryngau ddangos o bob ochr rywun sy’n cysgu yn y stryd – gydag efallai chyffuriau a thrais – a risgio ailgynhyrchu darlun o bobl y stryd fel unigolyn diog a heb gyfle i wella eu sefyllfa? Pam ymddiried mewn newyddiadurwyr? (Ofn a balchder yw dau reswm i’w hosgoi.) Gan ymchwilio straeon newydd ar dlodi yn y cyfryngau print, ar-lein a darlledu Cymreig, yn ystod cyfnod rhwng 4 Ebrill a 15 Gorffennaf yn 2016, mae Kerry Moore, Uwch Ddarlithydd yn Ysgol Newyddiaduraeth, Cyfryngau a Diwylliant ym Mhrifysgol Caerdydd, yn cyflwyno gwaith pwysig a diddorol iawn ond heb gynnig atebion i’r cwestiynau sy’n codi. Mae’r gyfrol yn cynnwys tair prif ran, sef casgliad data, profiadau staff newyddiadurol a phrofiadau staff neu wirfoddolwyr y trydydd sector.
今天的《收藏》中谁胖？在媒体上付费是如何体现的？如何拍摄饥饿的食物？如何节省要求的距离并在此时讲述故事？媒体难道不应该出现在露宿街头的人的四面八方吗？也许是因为冲突和压力，并冒着复制街上人们作为一个安全的人无法改善自己地位的风险吗？你为什么信任记者？（恐惧和自豪是两个值得期待的原因。）在2016年4月4日至15日期间，通过在印刷媒体、在线媒体和Cymreig印刷媒体上搜索新故事，在线阅读Cymreigh，Kerry Moore，新闻学院高级学生，CommunicommunCommunicommunicommunications and Inspection and Information，Kerry穆尔，新闻学院高年级学生，Caerdat大学CommunicommommunicommCommunications和Inspection，提供了一份非常重要和有趣的工作，但没有试图回答提出的问题。该角色由三个主要组成部分组成，即数据收集、创新的工作人员测试和工作人员或第三部门检查员。
{"title":"Adolygiad Llyfr - Adrodd ar Dlodi: Naratif y Cyfryngau Newyddion a Chyfathrebiadau’r Trydydd Sector yng Nghymru [Reporting on Poverty: News Media Narratives and Third Sector Communications in Wales]","authors":"Johanna Karlsson","doi":"10.18573/JOMEC.217","DOIUrl":"https://doi.org/10.18573/JOMEC.217","url":null,"abstract":"Pwy sy’n dlawd yng Nghymru heddiw a sut cynrychiolir tlodi yn y cyfryngau? Sut ffilmio gyda pharch person llwglyd sy’n bwyta? Sut cadw’r pellhad a ofynnwyd a dweud y stori ar yr yn bryd? Ddylai’r cyfryngau ddangos o bob ochr rywun sy’n cysgu yn y stryd – gydag efallai chyffuriau a thrais – a risgio ailgynhyrchu darlun o bobl y stryd fel unigolyn diog a heb gyfle i wella eu sefyllfa? Pam ymddiried mewn newyddiadurwyr? (Ofn a balchder yw dau reswm i’w hosgoi.) Gan ymchwilio straeon newydd ar dlodi yn y cyfryngau print, ar-lein a darlledu Cymreig, yn ystod cyfnod rhwng 4 Ebrill a 15 Gorffennaf yn 2016, mae Kerry Moore, Uwch Ddarlithydd yn Ysgol Newyddiaduraeth, Cyfryngau a Diwylliant ym Mhrifysgol Caerdydd, yn cyflwyno gwaith pwysig a diddorol iawn ond heb gynnig atebion i’r cwestiynau sy’n codi. Mae’r gyfrol yn cynnwys tair prif ran, sef casgliad data, profiadau staff newyddiadurol a phrofiadau staff neu wirfoddolwyr y trydydd sector.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48888630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Skripal Case Representation in Czech Television News","authors":"R. Sedláková, Marek Lapčík","doi":"10.18573/JOMEC.190","DOIUrl":"https://doi.org/10.18573/JOMEC.190","url":null,"abstract":"","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":"1 1","pages":"23"},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45996477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In Citizen Media and Practice: Currents, Connections, Challenges, editors Hilde C. Stephansen and Emiliano Treré (2020) bring together contributors to explore ways to further our thinking about media practices with a specific focus on citizen and activist media. The book is intended to stimulate dialogue among scholars in different fields and promote discussion and debate over media practice approaches between Anglophone and Latin American scholars.
在《公民媒体与实践:潮流、联系、挑战》一书中，编辑Hilde C. Stephansen和Emiliano tre(2020)将撰稿人聚集在一起，探讨如何进一步推动我们对媒体实践的思考，特别关注公民和活动家媒体。这本书旨在促进不同领域学者之间的对话，促进英语国家和拉丁美洲学者之间关于媒体实践方法的讨论和辩论。
{"title":"Book Review - Citizen Media and Practice: Currents, Connections, Challenges","authors":"Zizheng Yu","doi":"10.18573/JOMEC.210","DOIUrl":"https://doi.org/10.18573/JOMEC.210","url":null,"abstract":"In Citizen Media and Practice: Currents, Connections, Challenges, editors Hilde C. Stephansen and Emiliano Treré (2020) bring together contributors to explore ways to further our thinking about media practices with a specific focus on citizen and activist media. The book is intended to stimulate dialogue among scholars in different fields and promote discussion and debate over media practice approaches between Anglophone and Latin American scholars.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47625539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Advertising China’. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China.
{"title":"Editorial: Advertising China","authors":"Sally Chan, Rachel Phillips","doi":"10.18573/jomec.204","DOIUrl":"https://doi.org/10.18573/jomec.204","url":null,"abstract":"This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Advertising China’. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42161406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper compares and contrasts how the Chinese government brands China and how Chinese advertisers market their products in the United States after the Beijing Olympics. I focus on China’s publicity campaign in 2011, and various Chinese companies’ outdoor ads in New York’s Times Square. New York City (NYC) is a quintessential symbol of global capitalism and modernity in China’s imagination. I situate the analysis in the broader context of China’s public diplomacy in terms of neoliberal economics, the dialectics of nationalism and cosmopolitanism, and the gendered advertising culture in China. The article ends by discussing implications of these campaigns and the challenges that China and Chinese companies face when attempting to go global.
{"title":"China’s Nation and Product Branding in New York’s Times Square in the Post-Beijing Olympics Era","authors":"Hongmei Li","doi":"10.18573/jomec.200","DOIUrl":"https://doi.org/10.18573/jomec.200","url":null,"abstract":"This paper compares and contrasts how the Chinese government brands China and how Chinese advertisers market their products in the United States after the Beijing Olympics. I focus on China’s publicity campaign in 2011, and various Chinese companies’ outdoor ads in New York’s Times Square. New York City (NYC) is a quintessential symbol of global capitalism and modernity in China’s imagination. I situate the analysis in the broader context of China’s public diplomacy in terms of neoliberal economics, the dialectics of nationalism and cosmopolitanism, and the gendered advertising culture in China. The article ends by discussing implications of these campaigns and the challenges that China and Chinese companies face when attempting to go global.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44587833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper compares the similarities and differences between Chinese and British advertising representations of the new woman. The comparison is both transnational and historical. This paper analyses the characteristics of new women to observe the construction process of modern gender discourses in the Western and Eastern contexts in the contemporary globalized world. Second, it explores how feminism (as a globalized idea) affects the way of shaping the new female characters, which is to examine the influence of modern feminism on the construction of new women’s gender identities in the British and Chinese society. This research regards feminism as a cultural object modified in cross-cultural communication; therefore, this paper also analyses the complex relationship among globalization, cultural integration, feminism, social development, and gender from the perspective of the construction of new woman’s identities.
{"title":"When the Gendered Millennial Goes Global: A Cross-National Reading of the ‘New Woman’ in British and Chinese Television Ads","authors":"Shulin Gong","doi":"10.18573/jomec.202","DOIUrl":"https://doi.org/10.18573/jomec.202","url":null,"abstract":"This paper compares the similarities and differences between Chinese and British advertising representations of the new woman. The comparison is both transnational and historical. This paper analyses the characteristics of new women to observe the construction process of modern gender discourses in the Western and Eastern contexts in the contemporary globalized world. Second, it explores how feminism (as a globalized idea) affects the way of shaping the new female characters, which is to examine the influence of modern feminism on the construction of new women’s gender identities in the British and Chinese society. This research regards feminism as a cultural object modified in cross-cultural communication; therefore, this paper also analyses the complex relationship among globalization, cultural integration, feminism, social development, and gender from the perspective of the construction of new woman’s identities.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":" ","pages":"1"},"PeriodicalIF":0.0,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43661980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Edward Said’s theory of orientalism proposes that Western European culture has overwhelmingly tended to (mis)represent non-European cultures, societies, regions, and ethnic groups via mythic, romantic, simplistic and simplifying sets of binaries. This article asks whether orientalism remains present or active within contemporary media, by analysing the representation of ‘Chineseness’ in British television adverts between 1955 and 2018. It argues that a predictable, recurring, limited set of aural, visual and narrative cliches and stereotypes have functioned – and continue to function – as the principal resources to evoke ‘Chineseness’ in British television adverts. The analysis suggests that caricatures, cliches and stereotypes of China, Chinese people, locations, artifacts and phenomena are so common that there can be said to be a glaring seam of unacknowledged, uninterrogated orientalism functioning to maintain a kind of ‘invisible’ racism in British advertising.
{"title":"From Chop Suey to Chop-Socky: The Construction of Chineseness in British Television Adverts","authors":"P. Bowman","doi":"10.18573/jomec.198","DOIUrl":"https://doi.org/10.18573/jomec.198","url":null,"abstract":"Edward Said’s theory of orientalism proposes that Western European culture has overwhelmingly tended to (mis)represent non-European cultures, societies, regions, and ethnic groups via mythic, romantic, simplistic and simplifying sets of binaries. This article asks whether orientalism remains present or active within contemporary media, by analysing the representation of ‘Chineseness’ in British television adverts between 1955 and 2018. It argues that a predictable, recurring, limited set of aural, visual and narrative cliches and stereotypes have functioned – and continue to function – as the principal resources to evoke ‘Chineseness’ in British television adverts. The analysis suggests that caricatures, cliches and stereotypes of China, Chinese people, locations, artifacts and phenomena are so common that there can be said to be a glaring seam of unacknowledged, uninterrogated orientalism functioning to maintain a kind of ‘invisible’ racism in British advertising.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":" ","pages":"1"},"PeriodicalIF":0.0,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45179579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this paper I explore the topic of authorial self-fashioning in an age of celebrity. Specifically, I consider the persona of the contemporary children’s author, as he or she is constructed within the paraphernalia surrounding the main stories in children’s books. This paper is part of a broader project examining how authors and translators choose to represent themselves, or are represented by their agents and publishers, within the paratextual elements of books. The primary case study for this enquiry is Cao Wenxuan 曹文轩. Since winning the 2016 Hans Christian Andersen Award, and with an increasing volume of his work available in translation, Cao is the prime example of a celebrity Chinese children’s author, now with global recognition. Cao has always been a prolific preface writer and many of his works have other paratextual elements, including an exceptionally large number of photos of the author, all of which provide a rich source for a comprehensive evaluation of the image constructed by author/publisher of the author’s persona as presented in the ‘margins’ of the books.
{"title":"Marketing Chinese Children’s Authors in an Age of Celebrity","authors":"Frances Weightman","doi":"10.18573/jomec.199","DOIUrl":"https://doi.org/10.18573/jomec.199","url":null,"abstract":"In this paper I explore the topic of authorial self-fashioning in an age of celebrity. Specifically, I consider the persona of the contemporary children’s author, as he or she is constructed within the paraphernalia surrounding the main stories in children’s books. This paper is part of a broader project examining how authors and translators choose to represent themselves, or are represented by their agents and publishers, within the paratextual elements of books. The primary case study for this enquiry is Cao Wenxuan 曹文轩. Since winning the 2016 Hans Christian Andersen Award, and with an increasing volume of his work available in translation, Cao is the prime example of a celebrity Chinese children’s author, now with global recognition. Cao has always been a prolific preface writer and many of his works have other paratextual elements, including an exceptionally large number of photos of the author, all of which provide a rich source for a comprehensive evaluation of the image constructed by author/publisher of the author’s persona as presented in the ‘margins’ of the books.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":" ","pages":"1"},"PeriodicalIF":0.0,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43605142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Despite advertising now being ubiquitous in China, the phenomenon is still considered to be relatively new. It was officially reintroduced after the Maoist years, thanks to the economic reforms and opening-up policy initiated by Deng Xiaoping in 1979. Advertising has seen tremendous growth over the past 40 years and is now acknowledged as an indispensable tool in the country’s economic growth: it fuels domestic consumption and is the main source of income for the national media. In 2011, China became the second biggest advertising market in the world, but the Chinese authorities still have an ambivalent attitude towards it. Although advertising is a key creative industry in China and is strongly supported by the government, through dedicated plans and policies, it tends to be strictly aligned with the Party-State’s political agenda and, as a result, it is heavily regulated and required to help with the construction of a socialist spiritual civilisation. This article provides the first comprehensive and up-to-date critical overview of the 40 years since the return of advertising in China, addressing its history, growth, recent trends and government regulation, as well as the development of its counterpart for the common good – public service advertising.
{"title":"Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview","authors":"Giovanna Puppin","doi":"10.18573/jomec.201","DOIUrl":"https://doi.org/10.18573/jomec.201","url":null,"abstract":"Despite advertising now being ubiquitous in China, the phenomenon is still considered to be relatively new. It was officially reintroduced after the Maoist years, thanks to the economic reforms and opening-up policy initiated by Deng Xiaoping in 1979. Advertising has seen tremendous growth over the past 40 years and is now acknowledged as an indispensable tool in the country’s economic growth: it fuels domestic consumption and is the main source of income for the national media. In 2011, China became the second biggest advertising market in the world, but the Chinese authorities still have an ambivalent attitude towards it. Although advertising is a key creative industry in China and is strongly supported by the government, through dedicated plans and policies, it tends to be strictly aligned with the Party-State’s political agenda and, as a result, it is heavily regulated and required to help with the construction of a socialist spiritual civilisation. This article provides the first comprehensive and up-to-date critical overview of the 40 years since the return of advertising in China, addressing its history, growth, recent trends and government regulation, as well as the development of its counterpart for the common good – public service advertising.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":"1 1","pages":"1"},"PeriodicalIF":0.0,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42882325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer’s ‘Hai Karate’ (1973) and Golden Wonder’s ‘Kung Fuey’ (1974-76) to illustrate colonial notions of the ‘Oriental’ during the 1960s and ’70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.
{"title":"Hai Karate and Kung Fuey: Early Martial Arts Tropes in British Advertising","authors":"Sally Chan, Emily Caston, Maddie Ohl, S. Nixon","doi":"10.18573/jomec.203","DOIUrl":"https://doi.org/10.18573/jomec.203","url":null,"abstract":"This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer’s ‘Hai Karate’ (1973) and Golden Wonder’s ‘Kung Fuey’ (1974-76) to illustrate colonial notions of the ‘Oriental’ during the 1960s and ’70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.","PeriodicalId":87289,"journal":{"name":"JOMEC journal : journalism, media and cultural studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44718489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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