Pub Date : 2016-01-01DOI: 10.4018/IJVCSN.2016010103
Debarati Bhattacharya
The study aims to discern how social networking sites have become an important tool in enabling immediate crisis communication. Juxtaposing theories on crisis and strategies of image restoration the paper aims to analyze the recent Maggi Crisis. The case study takes Twitter and Facebook as points of analysis. The paper observes that although social networking site facilitates immediate communication, it can cause a lot of damage to the reputation of the organization if utmost care is not taken in the message that goes out. The paper will further analyze the possibilities and limitations provided by social networking sites to the companies at the time of crisis. The paper concludes that damage control to a great extent could be exercised through adoption of apt strategies right away.
{"title":"Crisis Management and Image Restoration through Social Networking: Analysis of Maggi Crisis","authors":"Debarati Bhattacharya","doi":"10.4018/IJVCSN.2016010103","DOIUrl":"https://doi.org/10.4018/IJVCSN.2016010103","url":null,"abstract":"The study aims to discern how social networking sites have become an important tool in enabling immediate crisis communication. Juxtaposing theories on crisis and strategies of image restoration the paper aims to analyze the recent Maggi Crisis. The case study takes Twitter and Facebook as points of analysis. The paper observes that although social networking site facilitates immediate communication, it can cause a lot of damage to the reputation of the organization if utmost care is not taken in the message that goes out. The paper will further analyze the possibilities and limitations provided by social networking sites to the companies at the time of crisis. The paper concludes that damage control to a great extent could be exercised through adoption of apt strategies right away.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"72 1","pages":"30-41"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86822921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-01-01DOI: 10.4018/IJVCSN.2016010104
J. Sharma
Social media has provided the organizations a massive platform to reach masses and is considered as a highly effective tool for organizations to connect and promote their brands and messages all over the world with huge potential to attract clientele with virtually no or very low investment. It has given organizations a collaborative innovation medium also where shared wisdom can help organizations bringing out innovation in their products and services. Social media reach can result in the spread of positive sentiment about the organization's products or services very fast to large number of people. However social media is a double edge sword. If it has potential to help boosting an organization's business, it can also result in propagating negative image and that too at a very fast speed and to very large user segment. A single negative comment on organization's blog or profile, or a complaint by some customer about organization's product or services on social media may cause a negative and long lasting impact on an organization's and/or a brand's reputation. Hence, social media can make or tarnish an organization's sustainability. Organizations need to be on high alert always. Staying away from social media is not a solution as you are not aloof in the virtual world of social media. Anyone can put anything on the media and information spread is so fast that no one can control the same. Though organizations can be benefitted immensely from use of social media, there are chances that either your internal dissatisfied employees or your customers or even your competitors can spoil your image by putting wrong or unwanted information on social media. Either competitors may hire specialized hackers or individual hackers may hack an organization's media campaign and convey totally opposite message to tarnish the organization's brand image and blackmail. Organizations need to keep a hawk eye on such brand assassins and their social activity and take counter measures very fast so as to defeat such wrongdoers. To succeed in the highly technologically advanced environment, organizations need to make use of social media for their own advantages. They need to conquer dark side of social media by remaining vigilant all the times and adopt such strategies that not only counter malicious intentions of wrong-doers but proved to be effective marketing strategies to effectively promote organizations' interests. This paper is an attempt to understand role of social media in making or tarnishing an organization's image and evolve out strategies to help the organizations conquering dark side of social media.
{"title":"Strategies to Overcome Dark Side of Social Media for Organizational Sustainability","authors":"J. Sharma","doi":"10.4018/IJVCSN.2016010104","DOIUrl":"https://doi.org/10.4018/IJVCSN.2016010104","url":null,"abstract":"Social media has provided the organizations a massive platform to reach masses and is considered as a highly effective tool for organizations to connect and promote their brands and messages all over the world with huge potential to attract clientele with virtually no or very low investment. It has given organizations a collaborative innovation medium also where shared wisdom can help organizations bringing out innovation in their products and services. Social media reach can result in the spread of positive sentiment about the organization's products or services very fast to large number of people. However social media is a double edge sword. If it has potential to help boosting an organization's business, it can also result in propagating negative image and that too at a very fast speed and to very large user segment. A single negative comment on organization's blog or profile, or a complaint by some customer about organization's product or services on social media may cause a negative and long lasting impact on an organization's and/or a brand's reputation. Hence, social media can make or tarnish an organization's sustainability. Organizations need to be on high alert always. Staying away from social media is not a solution as you are not aloof in the virtual world of social media. Anyone can put anything on the media and information spread is so fast that no one can control the same. Though organizations can be benefitted immensely from use of social media, there are chances that either your internal dissatisfied employees or your customers or even your competitors can spoil your image by putting wrong or unwanted information on social media. Either competitors may hire specialized hackers or individual hackers may hack an organization's media campaign and convey totally opposite message to tarnish the organization's brand image and blackmail. Organizations need to keep a hawk eye on such brand assassins and their social activity and take counter measures very fast so as to defeat such wrongdoers. To succeed in the highly technologically advanced environment, organizations need to make use of social media for their own advantages. They need to conquer dark side of social media by remaining vigilant all the times and adopt such strategies that not only counter malicious intentions of wrong-doers but proved to be effective marketing strategies to effectively promote organizations' interests. This paper is an attempt to understand role of social media in making or tarnishing an organization's image and evolve out strategies to help the organizations conquering dark side of social media.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"18 1","pages":"42-52"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78535154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-01-01DOI: 10.4018/IJVCSN.2016010101
Deepa Ittimani Tholath, J. Fr.CasimirrajS.
In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer profiles and takes it to a higher level by giving the customer profile indicative of a particular segment a specific persona. Personas help marketers to think like the character and draw out the reactions of that person to the changes brought by the company. Companies also plot the typical journey of these indicative personas to identify the touch points so as to improve the total experience by information available at these points. The objective of this study is to draw up different personas who engage in online purchasing methods. Further segmentation is targeted using the demographic variables to arrive at different personas depicting the typical generation of online consumers. It also aims at defining the particular features of these outlined personas. In continuation of this process a consumer journey map for each of these personas would be drawn highlighting the touch points or the points of influence which influences their final decision making.
{"title":"Customer Journey Maps for Demographic Online Customer Profiles","authors":"Deepa Ittimani Tholath, J. Fr.CasimirrajS.","doi":"10.4018/IJVCSN.2016010101","DOIUrl":"https://doi.org/10.4018/IJVCSN.2016010101","url":null,"abstract":"In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer profiles and takes it to a higher level by giving the customer profile indicative of a particular segment a specific persona. Personas help marketers to think like the character and draw out the reactions of that person to the changes brought by the company. Companies also plot the typical journey of these indicative personas to identify the touch points so as to improve the total experience by information available at these points. The objective of this study is to draw up different personas who engage in online purchasing methods. Further segmentation is targeted using the demographic variables to arrive at different personas depicting the typical generation of online consumers. It also aims at defining the particular features of these outlined personas. In continuation of this process a consumer journey map for each of these personas would be drawn highlighting the touch points or the points of influence which influences their final decision making.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"55 1","pages":"1-18"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80804138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-01-01DOI: 10.4018/IJVCSN.2016010102
A. K. Rathore, Nikhil Tuli, P. Ilavarasan
This paper examines the social media content of a woman Indian chief executive officer CEO in her communication in the public space. The active involvement of CEO in communication activities influences the business effectiveness, performance, and standing of the business headed by her. The emerging social media has become an essential strategic tool from "buzz word" with more popularity among businesses and creates great opportunities for communication efforts both for corporate and personal use of CEO. For this study, Tweets posted on Twitter, a micro-blogging social media platform, by an Indian woman CEO are used for analysis. Rstudio and Nvivo were used for tweets extraction and analysis. The findings show the various themes in CEO's communication which are categorized in different sectors. The tweets are limited to business sector; it also includes the personal feelings and status updates, political views and social concerns ranging from water scarcity, education, illiteracy, women empowerment, need for improved governance, policy support. The paper extends the theoretical and empirical arguments for the importance of CEOs' social media communications. Finally, this research suggests that with a well-planned and strategic social media use, CEOs can create value for themselves and their businesses.
{"title":"Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO's Tweets","authors":"A. K. Rathore, Nikhil Tuli, P. Ilavarasan","doi":"10.4018/IJVCSN.2016010102","DOIUrl":"https://doi.org/10.4018/IJVCSN.2016010102","url":null,"abstract":"This paper examines the social media content of a woman Indian chief executive officer CEO in her communication in the public space. The active involvement of CEO in communication activities influences the business effectiveness, performance, and standing of the business headed by her. The emerging social media has become an essential strategic tool from \"buzz word\" with more popularity among businesses and creates great opportunities for communication efforts both for corporate and personal use of CEO. For this study, Tweets posted on Twitter, a micro-blogging social media platform, by an Indian woman CEO are used for analysis. Rstudio and Nvivo were used for tweets extraction and analysis. The findings show the various themes in CEO's communication which are categorized in different sectors. The tweets are limited to business sector; it also includes the personal feelings and status updates, political views and social concerns ranging from water scarcity, education, illiteracy, women empowerment, need for improved governance, policy support. The paper extends the theoretical and empirical arguments for the importance of CEOs' social media communications. Finally, this research suggests that with a well-planned and strategic social media use, CEOs can create value for themselves and their businesses.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"14 1","pages":"19-29"},"PeriodicalIF":0.0,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88477374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-01DOI: 10.4018/IJVCSN.2015100102
Sarah Bouraga, Ivan Jureta, Stéphane Faulkner
Online Social Networks OSNs, such as Facebook and LinkedIn, are now widely used. They count users in the hundreds of millions. This paper surveys popular OSNs in order to identify and present a pattern of recurring requirements, and a model of that pattern in the i-star requirements modelling language. The pattern can serve as a starting point for requirements engineering of new OSNs.
{"title":"Pattern-Based Requirements Engineering of New Online Social Networks","authors":"Sarah Bouraga, Ivan Jureta, Stéphane Faulkner","doi":"10.4018/IJVCSN.2015100102","DOIUrl":"https://doi.org/10.4018/IJVCSN.2015100102","url":null,"abstract":"Online Social Networks OSNs, such as Facebook and LinkedIn, are now widely used. They count users in the hundreds of millions. This paper surveys popular OSNs in order to identify and present a pattern of recurring requirements, and a model of that pattern in the i-star requirements modelling language. The pattern can serve as a starting point for requirements engineering of new OSNs.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"68 1","pages":"23-44"},"PeriodicalIF":0.0,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73719459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-01DOI: 10.4018/IJVCSN.2015100103
S. Alreyaee, Aquil Ahmed
In the present era of Web 2.0 and Web 3.0, Social Networking Sites have given us means of providing real-time services. Recent years have brought a massive growth in the social networking phenomenon. The use of social media in the Arab World has been extensive, yet there is very little current, comprehensive and accurate accounts of social media usage is available. This study aims to highlight the highly used SNSs across the Arab Gulf States The database of StatCounter was selected for tracing the use and growth of SNSs in this region. The findings show that the three most used SNSs in the Arab Gulf region are: Facebook, Twitter and YouTube. It is observed that Facebook is the leading social networking site used in the region until now, but Twitter is fast gaining market. Twitter is becoming popular among users and giving a tough competition to Facebook in almost all countries of the region except Iraq. In 2013, it has moved to 1st position in Saudi Arabia and Kuwait, replacing Facebook. However, in some countries like the UAE and Qatar, Facebook is still going strong.
{"title":"Trends in Social Media Usage: An Investigation of its Growth in the Arab World","authors":"S. Alreyaee, Aquil Ahmed","doi":"10.4018/IJVCSN.2015100103","DOIUrl":"https://doi.org/10.4018/IJVCSN.2015100103","url":null,"abstract":"In the present era of Web 2.0 and Web 3.0, Social Networking Sites have given us means of providing real-time services. Recent years have brought a massive growth in the social networking phenomenon. The use of social media in the Arab World has been extensive, yet there is very little current, comprehensive and accurate accounts of social media usage is available. This study aims to highlight the highly used SNSs across the Arab Gulf States The database of StatCounter was selected for tracing the use and growth of SNSs in this region. The findings show that the three most used SNSs in the Arab Gulf region are: Facebook, Twitter and YouTube. It is observed that Facebook is the leading social networking site used in the region until now, but Twitter is fast gaining market. Twitter is becoming popular among users and giving a tough competition to Facebook in almost all countries of the region except Iraq. In 2013, it has moved to 1st position in Saudi Arabia and Kuwait, replacing Facebook. However, in some countries like the UAE and Qatar, Facebook is still going strong.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"1 1","pages":"45-56"},"PeriodicalIF":0.0,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88139361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-01DOI: 10.4018/IJVCSN.2015100101
Z. Ezziane, A. A. Kaabi
This research explains how social networking links individuals and organizations and how they become connected through similar tastes and preferences in interdependent relationships. It describes companies who have made the social media as an e-marketing tool to attract global consumers of all ages, education levels or even business needs. Abu-Dhabi Distribution Company AADC in the UAE is presently adopting innovative online systems for upgrading customer services and want to add social networks to their management information systems MIS. This paper explains how AADC can incorporate social networking into its MIS processes to determine consumer needs and upgrade customer services.
{"title":"Impact of Social Media towards Improving Productivity at AADC","authors":"Z. Ezziane, A. A. Kaabi","doi":"10.4018/IJVCSN.2015100101","DOIUrl":"https://doi.org/10.4018/IJVCSN.2015100101","url":null,"abstract":"This research explains how social networking links individuals and organizations and how they become connected through similar tastes and preferences in interdependent relationships. It describes companies who have made the social media as an e-marketing tool to attract global consumers of all ages, education levels or even business needs. Abu-Dhabi Distribution Company AADC in the UAE is presently adopting innovative online systems for upgrading customer services and want to add social networks to their management information systems MIS. This paper explains how AADC can incorporate social networking into its MIS processes to determine consumer needs and upgrade customer services.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"15 1","pages":"1-22"},"PeriodicalIF":0.0,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75016430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-01DOI: 10.4018/IJVCSN.2015100104
Stuart R. Palmer
People are increasingly turning to the Internet and social media for science-related information and communication. Online social media systems are a convenient source of timely and rapid information, including science-related information; however it is argued that the emergence of social media systems is a fundamentally new development in science communication. A distinguishing characteristic of social media systems is their support for 'democratic,' user-generated content, and for the public debate and contestation of scientific ideas. The emergence of the online environment as an important source of science information is still comparatively new, as is research to understand how people find and use science information in this setting. This study investigates how information about comet ISON was communicated on the Twitter social media platform. Tweet time sequence visualization and network visualization were found to offer complementary insights into the Twitter data, and to offer a productive methodological approach for future research work.
{"title":"Tracking Comet ISON through the Twittersphere: Visualizing Science Communication in Social Media","authors":"Stuart R. Palmer","doi":"10.4018/IJVCSN.2015100104","DOIUrl":"https://doi.org/10.4018/IJVCSN.2015100104","url":null,"abstract":"People are increasingly turning to the Internet and social media for science-related information and communication. Online social media systems are a convenient source of timely and rapid information, including science-related information; however it is argued that the emergence of social media systems is a fundamentally new development in science communication. A distinguishing characteristic of social media systems is their support for 'democratic,' user-generated content, and for the public debate and contestation of scientific ideas. The emergence of the online environment as an important source of science information is still comparatively new, as is research to understand how people find and use science information in this setting. This study investigates how information about comet ISON was communicated on the Twitter social media platform. Tweet time sequence visualization and network visualization were found to offer complementary insights into the Twitter data, and to offer a productive methodological approach for future research work.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"8 1","pages":"57-72"},"PeriodicalIF":0.0,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91337240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-07-01DOI: 10.4018/IJVCSN.2015070104
Nadim Akhtar Khan, Huma Shafiq, Sabiha Zehra Rizvi, Samah Mushtaq
The rapid advancements in web and availability of growing number of free social networking tools have greatly influenced the present day communication mechanisms. These tools have provided cheaper, instant and faster methods of communicating information irrespective of geographical and time barriers. Users especially the younger generation is much familiar with the use of such tools and modern libraries are experiencing rapid changes in user perceptions and information seeking patterns. Owing to the ease of accessibility of plethora of information resources via cell phones, tablets using smart apps, libraries are revisiting their methods of information delivery. Many libraries are using social networking tools for handling user queries and advertising their library products especially in Virtual Reference Services (VRS). Virtual reference is reference service initiated electronically where patrons employ computers or other technology to communicate with public services staff without being physically present. Communication channels used frequently in virtual reference include chat, video-conferencing, voice-over-IP, co-browsing, e-mail, and instant messaging (Reference and User Services Association [RUSA] Guidelines, 2010). It primarily refers to a network of expertise, intermediation and resources placed at the disposal of someone seeking answers in an online environment (Berube, 2003). It has brought about tremendous change in the concept of reference services in terms of information dissemination and user satisfaction. Various initiatives have already been taken to develop standards, guidelines and procedures for setting up successful digital reference systems. Virtual reference has emerged as a new powerful method of delivering reference and information service to a vast number of clientele distributed globally. It includes seamless access to global resources and the collection of knowledge for reference access, coupled with complementary access to information on the internet. It has brought about tremendous change in the concept of reference services in terms of information dissemination and user satisfaction. The seamless influence of Social Networking tools on virtual reference is quite evident and trend is fast shifting towards incorporating such tools in libraries at global level. These tools not only solve the problems of communicating in real time environment in all modes ranging from instant messaging to audio/visuals but also provide ample opportunities for libraries to retain their users. The present work thus discusses the concept of Virtual Reference Service and possible use of different Social Networking tools in present day Virtual Reference Systems for successfully addressing user queries.
{"title":"Social Networking Tools in Virtual Reference","authors":"Nadim Akhtar Khan, Huma Shafiq, Sabiha Zehra Rizvi, Samah Mushtaq","doi":"10.4018/IJVCSN.2015070104","DOIUrl":"https://doi.org/10.4018/IJVCSN.2015070104","url":null,"abstract":"The rapid advancements in web and availability of growing number of free social networking tools have greatly influenced the present day communication mechanisms. These tools have provided cheaper, instant and faster methods of communicating information irrespective of geographical and time barriers. Users especially the younger generation is much familiar with the use of such tools and modern libraries are experiencing rapid changes in user perceptions and information seeking patterns. Owing to the ease of accessibility of plethora of information resources via cell phones, tablets using smart apps, libraries are revisiting their methods of information delivery. Many libraries are using social networking tools for handling user queries and advertising their library products especially in Virtual Reference Services (VRS). Virtual reference is reference service initiated electronically where patrons employ computers or other technology to communicate with public services staff without being physically present. Communication channels used frequently in virtual reference include chat, video-conferencing, voice-over-IP, co-browsing, e-mail, and instant messaging (Reference and User Services Association [RUSA] Guidelines, 2010). It primarily refers to a network of expertise, intermediation and resources placed at the disposal of someone seeking answers in an online environment (Berube, 2003). It has brought about tremendous change in the concept of reference services in terms of information dissemination and user satisfaction. Various initiatives have already been taken to develop standards, guidelines and procedures for setting up successful digital reference systems. Virtual reference has emerged as a new powerful method of delivering reference and information service to a vast number of clientele distributed globally. It includes seamless access to global resources and the collection of knowledge for reference access, coupled with complementary access to information on the internet. It has brought about tremendous change in the concept of reference services in terms of information dissemination and user satisfaction. The seamless influence of Social Networking tools on virtual reference is quite evident and trend is fast shifting towards incorporating such tools in libraries at global level. These tools not only solve the problems of communicating in real time environment in all modes ranging from instant messaging to audio/visuals but also provide ample opportunities for libraries to retain their users. The present work thus discusses the concept of Virtual Reference Service and possible use of different Social Networking tools in present day Virtual Reference Systems for successfully addressing user queries.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"83 1","pages":"59-73"},"PeriodicalIF":0.0,"publicationDate":"2015-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78252281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-07-01DOI: 10.4018/IJVCSN.2015070101
Tayeb Lemlouma
The intensive use of social content anywhere and from any device presents new challenges for current systems and networks particularly when they are used by novice users. One of the most places where social channels are used by non-expert users and with a wide range of devices is at home. Unfortunately, current digital home systems lack of intelligent components that help terminals and users to find, configure and connect devices for using media content (video, audio, etc.) in an intuitive, transparent and optimized way. In this paper, the author discusses how the user's experience is negatively affected in existing digital home systems. Particularly, in heterogeneous environments with terminals and networks having different capabilities. The author discusses the home media access using a real-world evaluation of existing home systems. The author compares these evaluations to a Web-based approach and show how the use of the home network resources can be significantly improved for sharing and browsing media items and folders.
{"title":"Home Media Access with Heterogeneous Devices","authors":"Tayeb Lemlouma","doi":"10.4018/IJVCSN.2015070101","DOIUrl":"https://doi.org/10.4018/IJVCSN.2015070101","url":null,"abstract":"The intensive use of social content anywhere and from any device presents new challenges for current systems and networks particularly when they are used by novice users. One of the most places where social channels are used by non-expert users and with a wide range of devices is at home. Unfortunately, current digital home systems lack of intelligent components that help terminals and users to find, configure and connect devices for using media content (video, audio, etc.) in an intuitive, transparent and optimized way. In this paper, the author discusses how the user's experience is negatively affected in existing digital home systems. Particularly, in heterogeneous environments with terminals and networks having different capabilities. The author discusses the home media access using a real-world evaluation of existing home systems. The author compares these evaluations to a Web-based approach and show how the use of the home network resources can be significantly improved for sharing and browsing media items and folders.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"9 1","pages":"1-16"},"PeriodicalIF":0.0,"publicationDate":"2015-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75311193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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