Pub Date : 2018-01-01DOI: 10.4018/IJVCSN.2018010101
Chunsing Yung
{"title":"Facebook Dominant, Majority, Growing, and Emerge a Marketing Segmentation Approach","authors":"Chunsing Yung","doi":"10.4018/IJVCSN.2018010101","DOIUrl":"https://doi.org/10.4018/IJVCSN.2018010101","url":null,"abstract":"","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"354 1","pages":"1-16"},"PeriodicalIF":0.0,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76416077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Variable Selection of Customers for Churn Analysis in Telecommunication Industry","authors":"Vishal Mahajan, Renuka Mahajan","doi":"10.4018/IJVCSN.2018010102","DOIUrl":"https://doi.org/10.4018/IJVCSN.2018010102","url":null,"abstract":"Thetelecommunicationindustryconsiderscustomerrelationshipmanagementasasignificantissue fororganizationaladaptation.MobileserviceprovidershaveenforcedCRMwiththeobjectiveto reducethenumberofcustomersthatchurn.Theobjectiveofthisarticleistodetecthighimpactfactors leadingtocustomerchurninthemobileindustryoverthepresent-daymarketsituationinDelhi-NCR byusingaquestionnairesurveyandexaminetheirimportance.Thestudyisdonetounderstandusage patternsofcustomersusingmobiledataservices.Thedatacollectedwasanalyzedusingdescriptive statisticstoidentifythemostcommonissuestoidentifyattributesofselectingaserviceprovider, cellularusage,andservicequality.Thus,theauthorshaveselectedpossiblevariablesformodeling thedecisiontreetobuildachurnpredictionmodel.Arenewedcustomerservice,afteranalyzing thisexperience,couldpredictthosecustomerswhoareatriskofswitchingtoadifferentprovider. KeywoRdS Churn Prediction, Customer Churn, Customer Relationship Management (CRM), Customer Satisfaction, Mobile Number Portability, Mobile Service Provider, Telecommunication Industry","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"26 1","pages":"17-32"},"PeriodicalIF":0.0,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83242200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Entropy Based Identification of Fake Profiles in Social Network: An Application of Cyberbullying","authors":"Geetika Sarna, M. Bhatia","doi":"10.4018/IJVCSN.2017100102","DOIUrl":"https://doi.org/10.4018/IJVCSN.2017100102","url":null,"abstract":"Cyberbullyingisafeloniousactcarriedoutagainstthevictimbysendingharassing/embarrassing/ abusinginformationonline.Normallyoffenderscreatefakeprofilesinordertohidetheiridentityfor unscrupulousactivities.Assumingafakeidentityisveryharmfulastherealpictureoftheoffender isnotvisible,andalsoitcanbecomedifficulttoentrapthem.Sometimes,sometrustworthyfriends canalsotakeadvantageofthefakeidentityinordertoharmthevictim.Culpritscanrevealvictim’s personalinformationlikefinancialdetails,personalhistory,family,etc.,andalongwithit,hecan harass,threatenorblackmailthevictimusingfakeprofilesandpermeatesthatinformationonthe socialnetwork.So,itisnecessarytoresolvethisissue.Inthisarticle,theauthorsusedtheconcept ofentropyandcrossentropytoidentifyfakeprofilesasentropyworksonthedegreeofuncertainty. Also,thisarticleshowsthecomparisonofproposedmethodwiththeexistingclassifiers. KEywoRdS Cross Entropy, Cyberbullying, Entropy, Fake Profiles, Jaro-Winkler Distance, Levenshtein Distance","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"26 1","pages":"18-30"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87468048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-10-01DOI: 10.4018/IJVCSN.2017100101
A. Agah, Mehran Asadi
This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital marketing strategies. Social links among friends play an important role in dictating their behavior in online social networks, these social links determine the flow of information in form of wall posts via shares, likes, re-tweets, mentions, etc., which determines the influence of a node. This article initially identities the correlated nodes in large data sets using customized divide-and-conquer algorithm and then measures the influence of each of these nodes using a linear function. Furthermore, the empirical results show that users who have the highest influence are those whose total number of friends are closer to the total number of friends of each node divided by the total number of nodes in the network.
{"title":"Influence and Information Flow in Online Social Networks","authors":"A. Agah, Mehran Asadi","doi":"10.4018/IJVCSN.2017100101","DOIUrl":"https://doi.org/10.4018/IJVCSN.2017100101","url":null,"abstract":"This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital marketing strategies. Social links among friends play an important role in dictating their behavior in online social networks, these social links determine the flow of information in form of wall posts via shares, likes, re-tweets, mentions, etc., which determines the influence of a node. This article initially identities the correlated nodes in large data sets using customized divide-and-conquer algorithm and then measures the influence of each of these nodes using a linear function. Furthermore, the empirical results show that users who have the highest influence are those whose total number of friends are closer to the total number of friends of each node divided by the total number of nodes in the network.","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"1 1","pages":"1-17"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90278984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cluster Based Architecture and Algorithm to Improve the Design of Social Networks","authors":"S. Dutta, Payel Roy","doi":"10.4018/IJVCSN.2017070103","DOIUrl":"https://doi.org/10.4018/IJVCSN.2017070103","url":null,"abstract":"Inasocialnetworkpeopleareconnectedbyrelationships,businesspurposeortransactionactivity. Theincreasingdemandofsocialnetworkanalysisandhowtoimprovethearchitectureisofutmost importancefortheorganizationswhoareregularlytryingtoimprovetheservicethroughsocialnetwork analysis.Socialnetworkanalysisviewssocialrelationshipintermsofnetworktheory.Socialnetworks connectpeopleatverylowcostandthisnetworkactsasacustomerrelationshipmanagementtool forincreasingsalesoforganizationintermsofgoodsandservices.Differentmodelsareproposed andutilizedindifferentplatforms.Inthismodel,theauthorshaveproposedacluster-basedstructure toimproveperformanceofsocialnetworks. KeywoRDS Cluster, Customer Relationship Management, Social Network Analysis, Social Network","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"41 1","pages":"29-43"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81991762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.4018/IJVCSN.2017070104
A. Adel, Roose Philippe, Laborie Sébastien
{"title":"Multimedia Documents Adaptation Based on Semantic Multi-Partite Social Context-Aware Networks","authors":"A. Adel, Roose Philippe, Laborie Sébastien","doi":"10.4018/IJVCSN.2017070104","DOIUrl":"https://doi.org/10.4018/IJVCSN.2017070104","url":null,"abstract":"","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"62 1","pages":"44-59"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75887045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-07-01DOI: 10.4018/IJVCSN.2017070101
Bo Han
{"title":"User's Social Network Site Loyalty","authors":"Bo Han","doi":"10.4018/IJVCSN.2017070101","DOIUrl":"https://doi.org/10.4018/IJVCSN.2017070101","url":null,"abstract":"","PeriodicalId":90871,"journal":{"name":"International journal of virtual communities and social networking","volume":"3 1","pages":"1-14"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74932009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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