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Social Networking and Local Controversies: The Construction of Rhetorical Devices in the Hazelnut Market in Turkey 社交网络与地方争议:土耳其榛子市场修辞手法的建构
Pub Date : 2017-07-01 DOI: 10.4018/IJVCSN.2017070102
Ebru Tekin Bilbil
Basedonthecomponentsofnewmedia,thisarticlefocusesontheintersectionbetweencommunication networksandcontent(media)throughpersonalconnectionsandcable/interactivetelevision.First, itanalyzeshowconnectionsthroughsocialnetworkingasacommunicationandpowermaintenance strategyproducerhetoricaldevicesthroughcategorizations,symbols,andmetaphorsbystandingon emotions,suspicions,andthreatsatthelocallevel.Second,itexaminesthecomplexandubiquitous nature of social networking to elaborate how local market actors create uncertainties and how uncertaintiesaresociallyconstructedthroughrhetoricaldevices.Basedonthein-depthinterviews andparticipantobservations,thisarticlerevealshowsociotechnicalcontroversiesarecreated,formed andshapedwithrhetoricaldevicesthatproduceuncertaintiesatthelocallevel. KeywoRDS Local, Market, Media, Power, Price, Rhetorical Devices, Social Networking, Turkey, Uncertainty
Basedonthecomponentsofnewmedia、thisarticlefocusesontheintersectionbetweencommunication networksandcontent(媒体)throughpersonalconnectionsandcable/interactivetelevision。First, itanalyzeshowconnectionsthroughsocialnetworkingasacommunicationandpowermaintenance strategyproducerhetoricaldevicesthroughcategorizations,symbols,andmetaphorsbystandingon情绪,suspicions,andthreatsatthelocallevel。Second,itexaminesthecomplexandubiquitous社会网络的性质,以详细说明当地市场参与者如何创造不确定性以及如何uncertaintiesaresociallyconstructedthroughrhetoricaldevices。Basedonthein-depthinterviews andparticipantobservations,thisarticlerevealshowsociotechnicalcontroversiesarecreated,formed andshapedwithrhetoricaldevicesthatproduceuncertaintiesatthelocallevel。关键词:地方,市场,媒体,权力,价格,修辞手段,社会网络,土耳其,不确定性
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引用次数: 0
Social Media Brand Communities and Brand Loyalty: An Integrated AHP Approach 社会媒体品牌社区与品牌忠诚度:一种综合AHP方法
Pub Date : 2017-04-01 DOI: 10.4018/IJVCSN.2017040104
Kishalay Adhikari, R. Panda
The dynamic, omnipresent, and frequent on-the-go consumer-brand interactions via social media platforms are significantly changing the branding landscape. A profound comprehension of this change is crucial in assessing brand loyalty. Considering the enormous fame of social media and inherent capabilities of brand communities, the purpose of this paper is to exhibit the contributory role of Social media brand communities SMBC towards brand loyalty. A Survey-based empirical study involving young consumers was conducted in the selected cities of Bangalore, Kolkata, and Pune. In contrast to prior works Algesheimer et al., 2005; Laroche et al., 2012, the authors have incorporated Analytical Hierarchy Process hereafter AHP in the study to implement and validate new scales. The outcomes of AHP methodology found shared consciousness and social networking as the most-preferred component and activity respectively. These outcomes would assist brand managers in the optimized allocation of communication budget and formulation of competitive branding strategies to tackle intense competition.
通过社交媒体平台进行的动态、无所不在、频繁的消费者品牌互动正在显著改变品牌格局。深刻理解这种变化对于评估品牌忠诚度至关重要。考虑到社交媒体的巨大知名度和品牌社区的内在能力,本文的目的是展示社交媒体品牌社区SMBC对品牌忠诚度的贡献作用。一项基于调查的实证研究涉及年轻消费者在选定的城市班加罗尔,加尔各答和浦那进行。与之前的作品相比,Algesheimer等人,2005;Laroche et al., 2012,作者在研究中引入了层次分析法(analytic Hierarchy Process,简称AHP)来实施和验证新的量表。AHP方法的结果发现,共享意识和社交网络分别是最受欢迎的组成部分和活动。这些结果将有助于品牌经理优化分配传播预算,制定有竞争力的品牌战略,以应对激烈的竞争。
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引用次数: 3
Impact of Information Technology on Lifestyle: A Literature Review and Classification 资讯科技对生活方式的影响:文献回顾与分类
Pub Date : 2017-04-01 DOI: 10.4018/IJVCSN.2017040101
P. Hanafizadeh, Samira Ghandchi, Masoud Asgarimehr
This paper presents a review of 81 research articles published between 1996 and 2013 on the impact of information technology on lifestyle. Our findings indicate that the number of investigations into the impact of IT on various areas of everyday life, increased considerably during this period, given that 63 percent of the articles were published between 2010 and 2013. From these articles, eight dimensions emerged which were classified by IT and lifestyle experts. Moreover, theme analysis was applied to all contents extracted from the various articles, leading to an eight-sided lifestyle model. The domains are: health, learning, social, work and environment, energy, art, spiritual life, and miscellaneous. A comprehensive list of papers with classifications is presented.
本文回顾了1996年至2013年间发表的81篇关于信息技术对生活方式影响的研究文章。我们的研究结果表明,在此期间,关于IT对日常生活各个领域影响的调查数量大幅增加,因为63%的文章发表于2010年至2013年之间。从这些文章中,IT和生活方式专家划分出了八个维度。并对从各类文章中提取的所有内容进行主题分析,得到一个八面生活方式模型。领域是:健康,学习,社会,工作和环境,能源,艺术,精神生活和杂项。提出了一份分类论文的综合清单。
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引用次数: 23
Social Networks as a Tool for E-Collaborative Learning and its Effects on Knowledge Acquisition and Satisfaction Among Al-Aqsa University Students 社交网络作为网络协同学习的工具及其对阿克萨大学学生知识获取和满意度的影响
Pub Date : 2017-04-01 DOI: 10.4018/IJVCSN.2017040102
H. Mahdi, Mohanad A. Al-Taban
The study sought to identify the effectiveness of social networks as a tool for E-collaborative learning on knowledge acquisition among the students of the Faculty of Education at Al-Aqsa University and satisfaction towards it. To answer the study questions, the developmental research methodology and a one experimental group design with Pre-Post Tests was selected. So, the researchers developed: List of content Analysis of "Evaluation & Measurement" Course, Social networks strategy design as E-collaborative learning tool using Elgazzar 2012 ISD model, two approved research tools knowledge acquisition and satisfaction. Participants were 33 students of the Faculty of Education at Al-Aqsa University. The study concluded that: 1. There are significant differences at level a = 0.01 between the two means of pre-post scores of the Acquisition of knowledge and favor to the post test 2. There are significant differences at level a = 0.01 between the two means of pre-post scores of the total score and the dimensions of the satisfaction and favor to the post test.
本研究旨在确定社交网络作为电子协作学习工具对阿克萨大学教育学院学生知识获取的有效性及其满意度。为了回答研究问题,本研究采用发展性研究方法,并采用前后测试的单实验组设计。因此,研究人员开发了:《评价与测量》课程的内容清单分析、基于Elgazzar 2012 ISD模型的作为E-collaborative learning工具的社交网络策略设计、知识获取和满意度这两个被认可的研究工具。参加者是阿克萨大学教育学院的33名学生。该研究得出结论:1。知识习得和对岗位测验2的偏好的岗前得分在a = 0.01水平上有显著性差异。总得分的岗前得分与对岗位测试的满意度和好感度两个维度的均值在a = 0.01水平上有显著差异。
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引用次数: 0
I ♥ FB: A Q-Methodology Analysis of Why People 'Like' Facebook I♥FB:为什么人们喜欢Facebook的q -方法论分析
Pub Date : 2017-04-01 DOI: 10.4018/IJVCSN.2017040103
Tom Robinson, Clark Callahan, Kris Boyle, Erica Rivera, Janice Cho
Virtually seductive qualities of identity sharing, content gratification, and ample social atmosphere have made Facebook the most popular social network, boasting 890 million daily users "Facebook Reports Fourth Quarter," 2015; Joinson, 2008; Orchard et al., 2014, Reinecke et al., 2014. Online social network studies largely overlook the individual, limiting the understanding of what exactly drives people to use, abuse, even become dependent on sites like Facebook. Based on the theory of uses and gratifications, Q methodology subjectively observes what draws users to Facebook, focusing specifically on Facebook user characteristics. Past studies neglect the existence of three of the four factor groups discovered in this study, making these effectually new discoveries for academia Alloway, Runac, Quershi, & Kemp, 2014; Cheung, Chieu & Lee, 2011; Sheldon, 2008, Tosun, 2012; Yang & Brown, 2013. These findings increase understanding of online usage, even addiction, and will help cater future social networks to specific users.
几乎诱人的身份共享、内容满足和丰富的社交氛围使Facebook成为最受欢迎的社交网络,每天拥有8.9亿用户。Joinson, 2008;Orchard等人,2014;Reinecke等人,2014。在线社交网络研究在很大程度上忽视了个人,限制了人们对究竟是什么驱使人们使用、滥用、甚至依赖Facebook这样的网站的理解。Q方法论以使用和满足理论为基础,主观上观察是什么吸引用户使用Facebook,特别关注Facebook的用户特征。过去的研究忽视了本研究中发现的四个因素组中的三个的存在,使得这些有效地成为学术界的新发现(Alloway, Runac, Quershi, & Kemp, 2014);Cheung, Chieu & Lee, 2011;谢尔登,2008年;托孙,2012年;Yang & Brown, 2013。这些发现增加了对网络使用,甚至上瘾的理解,并将帮助未来的社交网络迎合特定用户。
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引用次数: 12
Exploring #nofilter Images When a Filter Has Been Used: Filtering the Truth on Instagram Through a Mixed Methods Approach Using Netlytic and Photo Analysis 当使用过滤器时探索#nofilter图像:通过使用Netlytic和照片分析的混合方法方法过滤Instagram上的真相
Pub Date : 2017-01-01 DOI: 10.4018/IJVCSN.2017010104
S. Santarossa, Paige Coyne, S. J. Woodruff
Many social media users rely on photo editing techniques in order to receive more positive attention (i.e., likes/comments) online. This study used a mixed methods approach to conduct a descriptive analysis of #nofilter use by Instagram users. By using #nofilter users are making a point that they did not edit/manipulate their images. Of particular interest were those who used #nofilter but did filter their images. A text analysis of 18,366 images was conducted using Netlytic, reveling the largest content category as ‘appearance'. A content analysis was used to examine authors of #nofilter images whom did use a filter, and photo-coding scheme for this group of images was implemented. Of 18,366 images collected that used #nofilter, 12% (N=1630) did in fact use a filter. Listwise deletions were conducted and 1344 images remained. Results suggest the majority of accounts were personal, and belonged to females and of the images, majority had people in them. People using #nofilter do in fact filter their images and research into the reasons for deceit on social media is needed.
许多社交媒体用户依靠照片编辑技术来获得更多的在线积极关注(即点赞/评论)。本研究采用混合方法对Instagram用户使用#nofilter进行描述性分析。通过使用#nofilter,用户表明他们没有编辑/操纵他们的图像。特别感兴趣的是那些使用#nofilter但确实过滤了照片的人。使用Netlytic对18366张图像进行了文本分析,发现最大的内容类别是“外观”。使用内容分析来检查使用了过滤器的#nofilter图像的作者,并实现了这组图像的照片编码方案。在收集的18366张使用#nofilter的图片中,12% (N=1630)实际上使用了滤镜。按列表进行删除,留下1344张图像。结果表明,大多数账户都是私人的,属于女性,而且大多数照片中都有人物。使用#nofilter的人实际上是在过滤自己的照片,有必要研究一下社交媒体上欺骗的原因。
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引用次数: 4
Would You Accept a Facebook Friend Request from Your Boss?: Examining Generational Differences 你会接受老板的Facebook好友请求吗?:代际差异研究
Pub Date : 2017-01-01 DOI: 10.4018/IJVCSN.2017010102
Katherine A. Karl, R. S. Allen, Charles S. White, Joy Peluchette, Douglas E. Allen
Because Millennials and Generation X tend to desire close relationships with their leaders, expect frequent and open communication, and integrate their personal and professional contacts via social media, it was predicted they would be more likely than Baby Boomers to accept a Facebook friend request from their boss. Although no main effect was found for generational differences, a significant interaction between self-disclosure and generation was found, such that self-disclosure was positively related to acceptance of a friend request from one's boss for Baby Boomers and Generation X, but negatively related for Millennials. Implications and directions for future research are discussed.
由于千禧一代和X一代倾向于与他们的领导建立密切的关系,期望频繁和开放的沟通,并通过社交媒体整合他们的个人和专业联系,据预测,他们比婴儿潮一代更有可能接受老板的Facebook好友请求。虽然没有发现代际差异的主要影响,但发现自我表露与代际之间存在显著的相互作用,例如,婴儿潮一代和X一代的自我表露与接受老板的好友请求呈正相关,而千禧一代的自我表露与接受老板的好友请求呈负相关。讨论了今后研究的意义和方向。
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引用次数: 4
Follow Me: Exploring the Effect of Personality and Stranger Connections on Instagram Use 跟我来:探索个性和陌生人关系对Instagram使用的影响
Pub Date : 2017-01-01 DOI: 10.4018/IJVCSN.2017010101
Melanie Keep, Krestina L. Amon
Recent research suggests that the relationship between personality and Facebook use is mediated by the need for belonging and self-presentation. It is uncertain, however, whether these relationships also hold for other social networking sites (SNSs), for example, Instagram. This image-sharing platform provides a unique opportunity for fulfilling belonging and self-presentation needs. The online survey was completed by 404 participants (80% female, age range 18-63 years, Median = 21 years). As hypothesised, personality (extraversion and agreeableness) predicted belonging behaviours (liking, commenting, and tagging others), and extraversion and neuroticism predicted self-presentation behaviours (likelihood of posting on particular days, and at specific times of day) on Instagram. Stranger connections moderated the relationship between agreeableness and commenting behaviours. Findings highlight the need to explore SNSs beyond Facebook and consider the role of audience and personality on SNS behaviours.
最近的研究表明,个性和使用Facebook之间的关系是由归属感和自我表现的需要来调节的。然而,目前还不确定这些关系是否也适用于其他社交网站(例如Instagram)。这个图片分享平台为满足归属感和自我展示需求提供了一个独特的机会。在线调查共有404名参与者完成(80%为女性,年龄在18-63岁之间,中位数为21岁)。正如假设的那样,性格(外向性和亲和性)预测了归属行为(喜欢、评论和标记他人),外向性和神经质预测了自我表现行为(在特定日期和特定时间在Instagram上发帖的可能性)。陌生人联系调节了亲和性和评论行为之间的关系。研究结果强调有必要探索Facebook以外的社交网络,并考虑受众和个性在社交网络行为中的作用。
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引用次数: 4
A Survey of Research in Real-Money Trading (RMT) in Virtual World 虚拟世界中真实货币交易研究综述
Pub Date : 2017-01-01 DOI: 10.4018/IJVCSN.2017010103
Mohamed Nazir, Carrie Siu Man Lui
This paper presents a set of data relating to the investigation of RMT in the virtual world VW and social capital associated with RMT platforms. The investigation is carried out using five main research databases: Science Direct; Emerald Insight; Springer Link; Proquest Database; and IEEE Xplore; with a total of 161 research papers. The objective of this survey study is to highlight areas of strength and weakness in current RMT research in VW and its social capital. This study also presents the basic RMT classification based on these previous studies.
本文提供了一组与虚拟世界大众的RMT和与RMT平台相关的社会资本调查相关的数据。调查使用了五个主要的研究数据库:Science Direct;翡翠的洞察力;施普林格联系;Proquest数据库;和IEEE explore;共发表研究论文161篇。本调查研究的目的是突出当前大众及其社会资本RMT研究的优势和劣势。本研究还在前人研究的基础上提出了RMT的基本分类。
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引用次数: 6
Life-Value of Young Smartphone Users 年轻智能手机用户的生命价值
Pub Date : 2016-10-01 DOI: 10.4018/IJVCSN.2016100103
Chin-Tsai Lin, Sih-Wun Wang, Chuan Lee, Yi-Hsueh Chen
In recent years, Smartphone users are increasing rapidly. Moreover, Smartphone users' age occupies from young to old. In the past, studies focus on Smartphone users generally targets the office workers rather than younger users. Yet, previous studies do not talk about the income and life-value of younger users. Therefore, the significant value of this study is different compare to older research. In this research, it will use qualitative study to discuses about the importance of Smartphone for younger users and to find out the facts how Smartphone interacts with their meaning of life. The result indicates six results at the end of this research paper, there are sharing, group identity, recording, relation, function, and time.
近年来,智能手机用户增长迅速。此外,智能手机用户的年龄从年轻到老年。过去,对智能手机用户的研究主要针对的是上班族,而不是年轻用户。然而,之前的研究并没有讨论年轻用户的收入和生活价值。因此,与以往的研究相比,本研究的显著价值有所不同。在这项研究中,它将使用定性研究来讨论智能手机对年轻用户的重要性,并找出智能手机如何与他们的生活意义相互作用的事实。结果表明,本文的研究结果包括共享、群体认同、记录、关系、功能和时间六个方面。
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引用次数: 1
期刊
International journal of virtual communities and social networking
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