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The Determinants of Purchase Intention Halal Products: The Moderating Role of Religiosity 清真产品购买意愿的决定因素:宗教信仰的调节作用
Pub Date : 2023-06-26 DOI: 10.29244/jcs.8.2.220-233
Liza Nora, Nurul Sriminarti
Halal marketing is an important concept for marketers doing business in Muslim-majority countries. To predict consumer behavior toward halal products, the Theory of Reasoned Action (TRA) explains the two components of the formation of purchase intentions, namely attitude and subjective norms. Consumer concern for the lawfulness of a product is also influenced by a person's level of religiosity. This study aims to empirically test the ability of religiosity as a moderator that affects attitudes, and subjective norms on purchase intentions. This study applied a quantitative design. One hundred and ninety respondents in Indonesia were collected through random sampling. Data were collected through an online questionnaire using Google Forms and analyzed by Structural Equation Modelling (SEM). This study explains that subjective attitudes and norms have a positive and significant effect on purchase intentions. Religiosity as a moderator is able to influence subjective attitudes and norms on purchase intentions. The results of this study provide information that halal products are unique because they have spiritual elements. In this regard, marketers must remember that Muslim consumers exercise additional vigilance to ensure that the product fulfills not only functional needs but also spiritual needs.
清真营销对于在穆斯林占多数的国家做生意的营销人员来说是一个重要的概念。为了预测消费者对清真产品的行为,理性行为理论(TRA)解释了购买意愿形成的两个组成部分,即态度和主观规范。消费者对产品合法性的关注也受到个人宗教信仰程度的影响。本研究旨在实证检验宗教信仰对态度和主观规范对购买意愿的调节能力。本研究采用定量设计。在印度尼西亚通过随机抽样收集了190名受访者。数据通过使用Google表单的在线问卷收集,并通过结构方程模型(SEM)进行分析。本研究解释了主观态度和规范对购买意愿的正向显著影响。宗教信仰作为调节因子能够影响购买意愿的主观态度和规范。这项研究的结果提供了清真产品的独特之处,因为它们具有精神元素。在这方面,营销人员必须记住,穆斯林消费者会格外警惕,以确保产品不仅满足功能需求,而且满足精神需求。
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引用次数: 1
Service Quality and Trust as Predictors of Online Purchasing Decisions Mediated by Perceived Risk 服务质量和信任在感知风险中介下对在线购买决策的预测作用
Pub Date : 2023-06-26 DOI: 10.29244/jcs.8.2.187-203
Sutisna, Mochamad Saefullah, Juwita
Online purchasing decision-making is currently faced with a lack of trust from consumers as a result of the inability of marketers to deliver services satisfactorily, which results in the emergence of risk perceptions in purchases. This study aimed to determine how the effect of seller service quality and consumer confidence on perceived risk and how they influence purchasing decisions. Another goal is to determine the role of perceived risk as an intervening variable. The design of this study was a cross-sectional survey of respondents in the city of Serang and its surroundings. The sampling technique used is purposive sampling. The survey used the Google form with a total of 129 respondents. The analysis method uses descriptive and inferential statistics and SMART PLS software is used for data processing. The results showed a significant negative effect of service quality on perceived risk and a significant negative effect of perceived risk on online purchasing decisions. Perceived risk is an intervening variable from consumer confidence to online purchasing decisions. Online purchasing can be enhanced by increasing trust and service and reducing perceived risk.
由于营销人员无法提供令人满意的服务,在线购买决策目前面临着消费者缺乏信任的问题,这导致了购买风险感知的出现。本研究旨在确定卖家服务品质与消费者信心对感知风险的影响,以及它们如何影响购买决策。另一个目标是确定感知风险作为干预变量的作用。本研究的设计是对雪朗市及其周边地区的受访者进行横断面调查。使用的抽样技术是有目的的抽样。该调查使用了谷歌表格,共有129名受访者。分析方法采用描述统计和推理统计,并使用SMART PLS软件进行数据处理。结果显示,服务质量对感知风险有显著的负向影响,感知风险对在线购买决策有显著的负向影响。感知风险是消费者信心对在线购买决策的干预变量。在线购买可以通过增加信任和服务以及减少感知风险来增强。
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引用次数: 1
MSME Performance: Financial Information System, Work Productivity, and E-commerce 中小微企业绩效:财务信息系统、工作效率和电子商务
Pub Date : 2023-06-26 DOI: 10.29244/jcs.8.2.204-219
Andi Arifwangsa Adiningrat, Idrawahyuni, Rustan, Yuyu Ruhayu, Idra Wahyuni
This study aims to identify and analyze financial information systems, work productivity, and e-commerce on the performance of MSMEs. The approach in this study used a qualitative approach. The sources of informants were seven SMEs in the fields of food and clothing in Makassar City. Data collection techniques were carried out by interviewing informants and literature studies. The steps for the analysis technique used were data reduction, data presentation, and conclusion. The study results show that work productivity and e-commerce effectively support MSME activities to improve MSME performance. At the same time, the financial information system has not been implemented optimally, so MSME performance has not increased optimally. Some MSMEs have done computerized financial bookkeeping, but some MSMEs still do financial bookkeeping manually due to a lack of managerial knowledge and skills. The implications of this research are very important to help MSMEs identify opportunities and challenges by having a good financial information system that can optimize financial management, good productivity, and utilize e-commerce in their business.
本研究旨在找出并分析财务资讯系统、工作生产力和电子商务对中小微企业绩效的影响。本研究采用定性方法。举报人的来源是望加锡市食品和服装领域的七家中小企业。数据收集技术是通过采访举报人和文献研究进行的。所用分析技术的步骤是数据简化、数据呈现和结论。研究结果表明,工作效率和电子商务有效地支持了中小微企业的活动,提高了中小微企业的绩效。同时,财务信息系统没有得到最优的实施,因此中小微企业的绩效没有得到最优的提升。部分中小微企业已经实现了财务电算化记账,但也有部分中小微企业由于缺乏管理知识和技能,仍在手工记账。本研究的意义是非常重要的,以帮助中小微企业识别机遇和挑战,有一个良好的财务信息系统,可以优化财务管理,提高生产力,并利用电子商务在他们的业务。
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引用次数: 0
Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers 评估消费者对超高温牛奶香精的偏好:来自Z世代消费者的证据
Pub Date : 2023-06-26 DOI: 10.29244/jcs.8.2.170-186
Fellicia Etano Santoso, W. Prastiwi, Mukson, Fellicia Etano, Study Santoso
The existence of different characteristics in each generation encourage producers to stay updated on consumer preferences. This study aimed to analyze the characteristics and preferences of Generation Z consumers for UHT Ultra Milk Flavor. The research was conducted in August – November 2022 using a case study. The sampling method was a purposive sampling of 150 respondents, aged 18-22 years who had consumed Ultra Milk Flavor and purchased at least once in the last week, with pocket money. Data was collected online using Google Forms and then analyzed by descriptive analysis and conjoint analysis. The results showed that Generation Z consumers were dominated by women and the majority of students aged 20 years, with income levels ranging from >IDR 500.000 to IDR 1.000.000, and aware of drinking milk. The type of milk consumed the most is UHT milk with a frequency of purchase of once a week at a minimarket, and is familiar with the use of social media. Overall, the preference for UHT Ultra Milk Flavor is chocolate with 250 ml packaging, price of ≤IDR 5.000 with the most prioritized taste attribute. These findings suggest that milk producers can maintain, improve, and innovate flavors.
每一代产品都有不同的特点,这促使生产商不断了解消费者的偏好。本研究旨在分析Z世代消费者对超高温牛奶香精的特点和偏好。该研究于2022年8月至11月进行,采用案例研究。抽样方法是对150名年龄在18-22岁之间的受访者进行有目的的抽样,这些受访者上周至少用零花钱购买过一次“超级奶味”。使用Google表单在线收集数据,然后通过描述性分析和联合分析进行分析。结果显示,Z世代消费者以女性为主,20岁的学生居多,收入水平在> 50万至100万印尼卢比之间,有喝牛奶的意识。消费最多的牛奶类型是UHT牛奶,在小市场购买频率为每周一次,并且熟悉社交媒体的使用。总体而言,UHT Ultra Milk Flavor的首选是包装为250 ml、价格≤IDR 5.000、口味属性最优先的巧克力。这些发现表明,牛奶生产商可以保持、改善和创新风味。
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引用次数: 3
How to Ensure Consumer Safety for Unbranded Refill Drinking Water Depots? 如何确保无牌续水站的消费者安全?
Pub Date : 2023-06-26 DOI: 10.29244/jcs.8.2.111-123
A. M. T. Anggraini, National Anna Maria Tri Anggraini
Drinking water is water that has been processed to meet health standard regulations. However, some water can be consumed directly without several processes if it meets health safety requirements. This research aims to ensure the safety, health, and hygiene of unbranded refilled drinking water by looking at the quality of the drinking water content following SNI (Indonesian National Standard) standards and providing recommendations to the government to protect consumers of unbranded drinking water. This research applied qualitative methods through data collection techniques Focus Group Discussion (FGD), literature studies, and field observations in Semarang and Balikpapan. This study found that some refilled drinking water depots violated applicable safety regulations. However, no legal sanctions were applied for the business actors who violated it, and no regional regulations or Mayer Regulations regulate the unbranded refilled drinking water. Therefore, efforts need to be made to foster actors, educate consumers to be smart in choosing drinking water, and the establishment of implementing regulations from the Regulation of the Minister of Health Number 492 of 2010 in supervising business actors from this research is expected to be an effort to increase consumer protection in Indonesia.
饮用水是经过处理符合卫生标准规定的水。但是,如果符合卫生安全要求,有些水可以直接饮用,无需经过几道工序。本研究旨在根据SNI(印尼国家标准)标准检查饮用水的质量,并向政府提供建议,以保护无品牌饮用水的消费者,从而确保无品牌饮用水的安全、健康和卫生。本研究透过资料收集、焦点小组讨论(Focus Group Discussion, FGD)、文献研究、以及在三宝垄和八厘巴板的实地观察,运用定性方法。本研究发现部分饮用水补给站违反相关安全规定。然而,没有对违反这一规定的商业行为者实施法律制裁,也没有任何区域法规或Mayer法规对无品牌续装饮用水进行监管。因此,需要努力培养行为者,教育消费者明智地选择饮用水,并根据2010年第492号卫生部长条例制定实施条例,从这项研究中监督商业行为者,预计这将是加强印度尼西亚消费者保护的一项努力。
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引用次数: 0
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach “走向健康”:以消费者发现方法迎合肥胖消费者的饮食
Pub Date : 2023-06-26 DOI: 10.29244/jcs.8.2.138-154
Nadya Yona, Eka Putri, Asep Taryana
The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet.  The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
印度尼西亚成年年龄组的主要健康问题是肥胖,这与饮食密切相关。本研究的目的是为“Go Healthy”餐饮设计一个可验证的商业模式。本研究采用消费者发现方法和描述性研究设计。数据收集是在Jabodetabek地区通过有目的抽样进行的。调查对象是50名年龄在19-24岁之间、对节食计划感兴趣的人。通过填写在线问卷和深度访谈收集数据。根据研究结果,本研究发现的问题是饮食不规律,食物质量差,营养不足。这些问题成为“Go Healthy”餐饮原型形成的基础。“Go Healthy”餐饮原型是一个为期15天的菜单安排,提供的价值包括菜单定制,菜单成分信息和营养成分,以及可承受的价格。该业务通过线上和线下销售渠道以及经销商提供。业务收入来自订阅系统。
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引用次数: 0
The Effect of Advertisement, Word of Mouth, and Brand Awareness towards Buying Decision on "Ruang Guru Apps" in SMU Negeri XYZ Surakarta 广告、口碑和品牌意识对“琅大师应用程序”购买决策的影响
Pub Date : 2023-06-26 DOI: 10.29244/jcs.8.2.155-169
Andri Astuti Itasari, Nurnawati Hindra, Hastuti
Besides studying at school, online tutoring is a non-formal method of education delivery. One online tutoring is Ruang Guru's app, and it is still among competitors such as Zenius, tutoring conventional, and others. This research focuses on Ruang Guru's apps, which have always existed among students in Surakarta until now. This research uses descriptive quantitative. This research analyzes advertisements, word of mouth, and brand awareness toward buying Decision on Ruang Guru apps for students. The population is all SMU Negeri XYZ Surakarta students, with a total of 1.191 students, and about 100 students were selected as the respondent through a random sampling technique. Data collection techniques using questionnaires as primary data and documents from journals and books as secondary data. Data were analyzed using the Structural Equation Modelling - Partial Least Square (PLS). This research shows that advertisement and word of mouth significantly positively affect brand awareness. In addition, advertisement, word of mouth, and brand awareness positively affect buying decisions. Furthermore, advertisement and word of mouth significantly affect buying decisions through brand awareness. Therefore, it is suggested that companies continue to increase word-of-mouth promotions and advertisements related to consumer behavior in purchasing decisions.
除了在学校学习之外,在线辅导也是一种非正式的教育方式。其中一个在线辅导应用是Ruang Guru的应用,它仍然是Zenius、tutoring conventional等竞争对手之一。这项研究的重点是Ruang Guru的应用程序,这些应用程序一直存在于泗水的学生中,直到现在。本研究采用描述性定量方法。本研究分析了广告、口碑和品牌知名度对学生购买runang Guru应用的影响。人口全部为新大Negeri XYZ Surakarta的学生,共有1.191名学生,通过随机抽样的方法选择了大约100名学生作为调查对象。数据收集技术使用问卷作为主要数据,从期刊和书籍的文件作为次要数据。数据分析使用结构方程模型-偏最小二乘法(PLS)。本研究表明,广告和口碑对品牌知名度有显著的正向影响。此外,广告、口碑和品牌知名度也会对购买决策产生积极影响。此外,广告和口碑通过品牌知名度显著影响购买决策。因此,建议公司继续增加与消费者购买决策行为相关的口碑促销和广告。
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引用次数: 1
The The Influence of Gender Values and Gender Roles on The Resilience of Fisherman Families During The Pandemic COVID-19 性别价值观和性别角色对2019冠状病毒病大流行期间渔民家庭复原力的影响
Pub Date : 2023-06-15 DOI: 10.29244/jfs.v8i1.43239
Elizabeth Risda Mutiara Nainggolan, H. Puspitawati
Fishermen's families, as the dominant family in coastal regions, are inextricably linked to the COVID-19 pandemic effect. Each family member must adapt to the changes that occur due to the different factors that impact the lives of fishermen's families. This study was carried out in Eretan Wetan Village, Indramayu District. The study was worked out in April-May 2022. This research uses a non-probability sampling method and a purposive sampling technique. The data collected through interviews using a questionnaire was then processed with the help of Microsoft Office Excel 2013 software and the Statistical Package for Social Science (SPSS) 25.0 for Windows. This study's participants were fishermen's wives with at least one child. Multiple linear regression analysis indicate that gender values and gender roles significantly positively affect the resilience of fishing families. These results show that gender values and gender roles that work well are needed to maintain the resilience of fishing families, especially during the COVID-19 pandemic.
渔民家庭作为沿海地区的主体家庭,与2019冠状病毒病大流行的影响有着密不可分的联系。每个家庭成员都必须适应由于影响渔民家庭生活的不同因素而发生的变化。这项研究在Indramayu区Eretan Wetan村进行。这项研究是在2022年4月至5月进行的。本研究采用非概率抽样方法和目的性抽样技术。通过问卷访谈收集的数据,使用Microsoft Office Excel 2013软件和SPSS 25.0 for Windows软件进行处理。这项研究的参与者是至少有一个孩子的渔民的妻子。多元线性回归分析表明,性别价值观和性别角色对渔业家庭复原力有显著的正向影响。这些结果表明,要保持渔业家庭的复原力,特别是在2019冠状病毒病大流行期间,需要有效的性别价值观和性别角色。
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引用次数: 0
The Dynamics of Quarter Life Crisis and Coping Strategies for Final Year Undergraduate Students 大学毕业班学生四分之一人生危机的动态及应对策略
Pub Date : 2023-06-15 DOI: 10.29244/jfs.v8i1.42751
Ferani Amira, Salsabila, Fransiska Harsyanthi, I. Mustika, Wulan Sari Putri Hidayat, Y. E. Riany
Quarter-life crisis is a crisis that occurs in individuals aged 20 years and over. In this phase it becomes a difficult phase because of a significant change, previously the individual focused on spending school years but after that he was forced to take responsibility for himself. The purpose of this study is to see the dynamics of the quarter life crisis and coping strategies carried out by individuals who are carrying out lectures at IPB University. The purpose of this study is to look at the dynamics of quarter-life crises and coping strategies by individuals who are currently running lectures at the final year undergraduate. The respondents in the study were 11 final year undergraduate students who were carrying out lectures at the final level. Data were collected using semi-structured interviews and focus group discussions (FGD). The results showed that each individual experienced a different quarter-life crisis, with the most of problems faced are anxiety about the future. Each individual has a different coping strategy in dealing with the crisis they are experienced. The differences comes because of differences in responding problem, parenting style and personality.
四分之一人生危机是发生在20岁及以上的人身上的危机。在这个阶段,由于一个重大的变化,它变成了一个困难的阶段,以前个人专注于度过学校时光,但之后他被迫为自己负责。本研究的目的是观察在IPB大学进行讲座的个人的四分之一人生危机的动态和应对策略。本研究的目的是观察目前在本科最后一年讲课的个人的四分之一人生危机的动态和应对策略。该研究的调查对象是11名正在进行最后一级讲座的大四本科生。数据收集采用半结构化访谈和焦点小组讨论(FGD)。结果显示,每个人都经历了不同的四分之一人生危机,面临的最大问题是对未来的焦虑。每个人在处理他们所经历的危机时都有不同的应对策略。这种差异源于对问题的反应、养育方式和个性的不同。
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引用次数: 1
Meta Analysis Study of Interpersonal Communication and Speech Delay in Early Childhood 幼儿人际交往与言语迟缓的Meta分析研究
Pub Date : 2023-06-15 DOI: 10.29244/jfs.v8i1.44122
Devina Junita Sujaya, Ananta Yudiarso
Speech delay in children is closely related to their interpersonal communication. Previous studies have found that 10-20 percent of young children experience speech delay which ultimately affects their interpersonal communication. The purpose of this study was to examine the effect size of the different test and the correlation of the results of the study which linked children's interpersonal communication and speech delay. This meta-analysis uses 14 research journals. There are 11 journals using the correlation method and 3 journals using the different test method. Data were analyzed using effect size correlation and effect size difference tests. The results showed that interpersonal communication has a large correlation size effect on speech delay with r = 0.504. The different test has a small effect size, g = 0.329. The results of the correlation effect size and the different test effect size are formed by external factors related to stimulation and family support, as well as a positive environment.
儿童的言语迟缓与其人际交往密切相关。先前的研究发现,10- 20%的幼儿会出现语言迟缓,这最终会影响他们的人际交往。本研究的目的是检验不同测试的效应量,以及研究结果与儿童人际沟通与言语延迟之间的相关性。这项荟萃分析使用了14份研究期刊。使用相关方法的期刊有11家,使用不同测试方法的期刊有3家。采用效应量相关检验和效应量差异检验对数据进行分析。结果表明,人际交往对言语延迟有较大的相关大小效应,r = 0.504。不同检验的效应量较小,g = 0.329。相关效应量和不同测试效应量的结果是由与刺激和家庭支持相关的外部因素以及积极的环境形成的。
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引用次数: 1
期刊
Journal of family and consumer sciences
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